商务英语口译 （微课版） 课件 第10章：会展推介

商务英语口译（微课版）BusinessEnglishInterpretingBusinessEnglishInterpreting（MicrocourseEdition）Instructedby×××

InternationalExhibition国际会展ModuleTWO

模块二ExhibitionPromotingChapter10会展推介Instructedby×××

LearningObjectivesAfterlearningChapter10,youshouldMasterInterpretingskillSpeechInterpreting.GetsupplementaryknowledgeaboutFamousExhibitionsinChina.KnowhowtousewordsandexpressionsaboutExhibitionPromoting.Obtainwaystoimproveinterpretingcompetence.BackgroundKnowledge

China’sexhibitionindustryhasbeenboominginthepasttwodecadeswiththesustainedandrapidgrowthofthenationaleconomy.AsadevelopingandlargemarketinAsia,Chinahasbeenattractingmoreandmoreinvestorssincetheimplementationofitsopeningandreformpolicy.ExhibitionindustryhasbeenplayinganimportantroleinintroducingadvancedtechnologyandequipmenttoChinaandinpromotingtradeandeconomiccooperationbetweenChinaandtherestoftheworld.

Atpresent,moreandmorenewmodernexhibitionfacilitiesarebeingbuiltup;morepeopleareinvolvedinrelatedbusinessesasmorerulesandexpertiseareneeded.Withthecontinuous,stableandrapidgrowthofChina’sexhibitionindustry,China’sexhibitionshavecoveredallkindsofindustries,whichhavebecomeanimportantcommoditymarket,technologymarket,informationmarketandimportantmediamarkettobringincapitalfromabroad.I.InterpretingSkill(口译技能)SpeechInterpreting演讲口译speechstyle（演讲风格）voiceprojection（发声）eyecontact（眼神交流）

受新冠疫情的影响，第127届广交会在网上举行。经济技术合作与交流、商检、保险、运输、广告、咨询等各类商务活动也以各种灵活的方式展开。来自世界各地的商人们在云端聚集，交流信息，发展友谊。

DuetotheimpactofCOVID-19,the127thCantonFairwasheldonline.Varioustypesofbusinessactivities,suchaseconomicandtechnicalcooperationandexchanges,commodityinspection,insurance,transportation,advertising,consultation,etc.arealsocarriedoutinflexibleways.Businesspeoplefromallovertheworldaregatheringonline,exchanginginformationanddevelopingfriendship.WorkingroupsandinterpretthefollowingEnglishparagraphintoChinesebywayoftheinterpretingskillSpeechInterpreting.II.PhraseInterpreting(短语口译)WorkingroupsandinterpretthefollowingwordsandphrasesintoChineseorEnglish.hightechnologyindustrialparksinternationalexhibitioncentrebookinadvancecyclicutilizationtemporarystaffmutualinterdependencecustomsclearanceandstoragehostingcountrywarmwelcomepotentialbuyersEnglishChinese高新技术产业园区国际展览中心提前预订循环利用临时员工相互依存海关清关和仓储主办国热情欢迎潜在买家0102030405060708091001020304050607080910最优惠的折扣免费入场券口译服务填写表格商品检验入境签证附属机构现场注册办公室出口贸易专项展示厅ChineseEnglishthemostfavorablediscountfreeentrancepassinterpretationservicefillouttheformcommodityinspectionentryvisasubsidiaryorganizationon-siteregistrationofficeexporttradespecializedpavilionII.PhraseInterpreting(短语口译)0102030405060708091001020304050607080910III.SentenceInterpreting(句子口译)WorkingroupsandinterpretthefollowingsentencesintoChineseandEnglishrespectively.EnglishChineseTransport,customsclearanceandstorage

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comprehensiveexhibitionprogram.01020304050102030405展销会期间，交通、海关清关和仓储对参展商来说都很重要。每一销售人员在介绍产品的时候都要融入自己的个性特点。销售人员应该熟悉产品，这样才能尽可能地在交流过程中做到生动、有活力。手机的型号越高，性能就越先进。在两天的展览中，我们要实施一个全面的展销计划。III.SentenceInterpreting(句子口译)WorkingroupsandinterpretthefollowingsentencesintoChineseandEnglishrespectively.EnglishChinese我们还要回去向总部汇报情况。这是我们为您和您的朋友拟定的活动日程安排。请过目一下，好吗?如果对某些细节有问题的话,请尽管提出来。请了解这一点对我们至关重要。我不知道您是否意识到这一点，但这个条件对我们很必要。We’vegottoreportbacktotheheadoffice.Hereisacopyofitinerarywehaveworkedoutforyouandyourfriends.Wouldyoupleasehavealookatit?Ifyouhaveanyquestionsonthedetails,don’thesitatetoask.Pleasebeawarethatthisisavitalissueforus.Idon’tknowwhetheryourealizeit,butthisconditionisessentialtous.06070809100607080910III.SentenceInterpreting(句子口译)Thankyouforthecatalogsyousenttous,whichwefindveryinformative.I’msorrythisproductisalreadydiscontinued.Youshouldgiveapresentationofyourproductseveryhourortwo.Atthesametime,youcouldpreparesomefreebies.Whatkindofproductpresentationismoreattractive,theoneorientedtoanindividualoragroup?

感谢您把产品目录发给了我们，为我们提供了很多信息。很抱歉这种产品我们已经不再生产了。你每隔一两个小时都要做一次产品介绍。同时你可以准备一些免费赠品。哪种产品推介更吸引人，面向个人的还是面向群体的？01020304050102030405ChineseEnglishIII.SentenceInterpreting(句子口译)Ourpolicyisnottograntexclusivity.Thereshouldalwaysbeexceptionstotherule.Wouldyoucaretoanswermyquestionsonthewarranty?Actually,myinterestwasdirectedmoretowardswhatparticularmarketsyouforeseeforourproducts.Wereallyneedmorespecificinformationaboutyourtechnology.我们的方针是不授予专卖权。凡事总有例外。您可以回答我有关保修的问题吗？事实上，我关心的是贵公司对我们产品市场的考量。我们需要与贵公司技术相关的更详细的资讯。06070809100607080910ChineseEnglishTodaytheopeningofthe2019Shenzhen(International)Hi-TechIndustrialParkExpomarkstheeveofShenzhen’shightechnologymaturity.Interpreter:今天，深圳（国际）高科技园区博览会的开幕，标志着深圳高新技术走向成熟。Thefairrepresentsaclearandcomprehensivepictureofprogressanddevelopmentofthehigh-techindustryinShenzhenandChina.Interpreter:本届展会清晰、全面地展示了深圳和中国高新技术产业的进步和发展。ListentotherecordingofTextA.Takenoteswhennecessaryandinterpretduringthepauses,thenperformthetextingroups.Interpreting现场口译Apartfromitsinstructivevalue,thisfairwillalsoserveasapleasantgatheringforfriendsfromafar,producersandconsumers.Interpreter:除了教育意义外，本届博览会还将为来自远方的朋友、厂商和消费者提供一个愉快的聚会场所。TextAIhopethatallthatvisitthisexhibitionwillmakeacarefulstudyofeverythingthatisonview.Ifyoudo,youcannotfailtoleaveitfeelingproudofthisexhibition,andofthosewhowereresponsibleforit.Atthesametime,youwillbearinmindthepartthatyouyourselveswillplayinthefutureofChina’shigh-techsection.I’mconvincedthatclosecooperationwilldefinitelyleadtoabrighterfuture.Itprovidesanopportunityofanenlightenedrecognitionoftheiridentity,interestsandmutualinterdependence.Itwillgiveusanexcellentchanceofmeetingpeoplefromoverseas,andatthesametimegivethosepeopleachanceoflearningabouttheconditionsoftechnologicaldevelopmentinandoutofChina.

我希望所有参观这个展览的人都仔细研究一下展品。如果这样做了，一定会为本次展览感到骄傲，会对本次交易会的组织者感到骄傲，同时也会牢记自己在中国高科技领域的未来将要扮演的角色。我相信，通过各方的密切合作，一定能创造一个更加美好的未来。TextA

使每个人都有机会认识自己的角色、兴趣及相互依存的关系。交易会同时给予我们一个很好的机会认识海外的朋友，同时也给大家提供了机会了解国内外技术的发展状况。A:The20thChinaPlastic&RubberExhibitionwillbestagedatShanghaiNewInternationalExpoCenterinApril2019.Canyougiveusabriefintroduction?Interpreter:

第20届中国塑胶展销会将于2019年4月在上海新国际展览中心开幕。您能简单介绍一下这次展销会的基本情况吗？ListentotherecordingofTextB.PerformthetextingroupsandfinishthePeerAssessmentForm.TextBB:好的。它是亚洲最大的塑料和橡胶展销会，总展览面积超过9万平方米，比去年增加了1万3千平方米，有8个主题区。Interpreter:Sure.It’sAsia’slargestinternationalexhibitionfortheplastic&rubberindustries.Totalexhibitionareareachesover90,000squaremeters,whichis13,000squaremeterslargerthanthatoflastyear.Eightthemezonesaresetup.TextBA:That’simpressive!Howmanyvisitorswillcometotheexhibition?Interpreter:真不错，那有多少参展者会来展销会呢？B:有79个国家和地区的52,000名客商会来参加我们的展销会。Interpreter:Over52,000visitorscomeformover79countriesandregions.A:That’sgreat!Canyoualsogiveusabriefintroductiontothespaceallocation?Interpreter:太好了。您能简单介绍一下展位分配的情况吗？B:展览区是根据主题来划分的,在收到参展商填好的注册表和参展费用后,我们就会安排展台。Interpreter:Theexhibitionareawillbedividedaccordingtothemes.Theallocationofspacewillbeassignedaccordingtoapplicationformsaccompaniedbypayment.TextBA:Whatorderwillyoufollowregardingspaceallocation?Interpreter:那展台的安排是否有先后顺序？B:从8月开始接收注册表,在有展位的情况下先来先得。Interpreter:ApplicationswillbehandledfromAugust,onthebasisof“firstcome,firstserved”.A:Canyouintroducetheexhibitionspaceforus?Interpreter:您能介绍一下展位类型的情况吗？B:我们提供两种展位。根据需求选择适合您的展位。如有特别的要求，请联系我们。Interpreter:Weoffertwotypes.Baseduponyourneeds,youcouldchoosetheareasuitableforyou.Foranyspecificrequest,pleasedonothesitatetocontactus.A:Transport,customsclearanceandstorageareallimportantconcernsforalltheparticipants.Willtheygetspecialassistance?Interpreter:交通、海关清关和仓储对参展商都很重要。你们会给他们特别的协助吗？B:会的。到展馆以及从展馆运回的交通、托运、海关清关以及仓储，但这些服务必须要提前预订。Interpreter:Yes.Theservicescanbebookedinadvance,suchastransporttoandfromtheexhibitioncomplex,consignment,customsclearanceandstorage.TextBPeerAssessmentFormCriteria1.ConveyingCompleteandPreciseCoherentandLogicalLevel2.LanguagePronunciationandIntonationGrammatically3.ExpressionsNaturalandFluentNativeandIdiomaticABCABCABCABCABCABCTotalABCAssessing译后评估TextCListentotherecordingofTextC.Takenoteswhennecessaryandinterpretduringthepause.Thenperformthetextandmakeaself-assessment.

世博会展示经济、技术和文化领域的成就与前景，是全世界人民聚集在一起交流经验、交换看法、互相学习的一件大事。世博会长期以来一直被誉为“经济、技术和文化的奥运会”，它每隔五年举行一次，自从1851年首次在伦敦举行以来一直在发达国家举行。TheWorldExpositionpresentsachievementsandprospectsintheeconomic,technologicalandculturalsectors.Itisagreateventforpeoplefromallovertheworldtocometogethertoexchangeexperience,ideasandlearnfromeachother.Knownasthe“economic,technologicalandculturalOlympicGames”,itisheldeveryfiveyearsandhasbeenheldindevelopedcountriessinceitsfirsttimeinLondonin1851.

上海于2010年成功举办世博会。中国是主办这一盛事的第一个发展中国家。主办这次博览会对中国产生了积极的影响，因为中国不仅学习了别国的经验来推进改革开放，而且增进了与别国的友谊。

此外，发挥主办国的作用无疑加速世博会的发展，促进世界范围内经济、技术和文化的发展。TextCShanghaihassuccessfullyheldthe2010WorldExposition,asthefirstdevelopingcountryhostingtheevent.HostingtheexpositionhadapositiveimpactonChina,asChinanotonlylearnedfromtheexperienceofothercountriestofurtheritsreformandopeningupprogress,butalsoenhanceditsfriendlyrelationswithothercountries.

Inaddition,itsroleasthehostingcountryundoubtedlyacceleratedthedevelopmentofworldexpositions,whichcouldpromoteworldwideeconomic,technologicalandculturaldevelopment.Self-AssessmentFormCriteriaInterpretingSkillConveyingLanguageExpressingComprehensivenessTotalLevelABCABCABCABCABCABCSupplementing拓展训练PracticeATask1InterpretingPractice（口译实践）Workingroupsandinterpretthefollowingdialogue.Li:欢迎来到我们的展台。Interpreter:Welcometoourbooth.Smith:Thankyouverymuch.Yourboothisarrangedverynicely.Interpreter:谢谢。您的展位布置得非常好。Li:谢谢您的赞赏。请坐。Interpreter:Thankyouforyourcompliment.Wouldyouliketotakeaseat?Smith:Thanks.

Interpreter:谢谢。Li:这是我的名片。Interpreter:Here’sherbusinesscard.Smith:Thankyou.Pleaseacceptmine.Interpreter:谢谢。这是他的名片。Li:史密斯先生，您来自美国，您以前知道我们公司吗？Interpreter:Mr.Smith,youarefromUS.Haveyouheardourcompanybefore?Smith:Sorry,Ihaven’t.Couldyoutellmesomethingaboutit?Interpreter:对不起，不知道。您能告诉他一些你们公司的情况吗？Li:我们公司从事纺织品生产25年，产品远销56个国家。Interpreter:Ourcompanyhasengagedintextileproductionfor25years,andourproductshavebeensoldto56countries.Smith:Ihopewecanhaveasuccess-fulcooperationinthefuture.Interpreter:他希望我们今后能合作作成功。Li:我也希望如此。Interpreter:Shehopesso,too.PracticeASmith:MayIknowsomeofyourlatestproducts?Interpreter:能介绍一些最新的产品吗？Li:好的，这就是我们的新产品，在国外很畅销。Interpreter:OK.Hereareourlatestproducts,andtheysellverywellabroad.Smith:Oh,somanynewproducts.Ishouldsaysomeofthemcouldbefoundinthemarketinmyowncountry.Interpreter:噢，这么多的新产品，他想他曾经在他们的市场上见到过你们的一些产品。Li:您这么说我很高兴，您慢慢看，也欢迎您随时参观我们的工厂。Interpreter:She’sgladtohearthat.Takeyourtimeandlookaround,andyouarewelcometoourfactorysometime.PracticeASmith:Sure,I’mplanningtovisitsomefactoriesafterthistradefair.Bytheway,whichprovinceareyoufrom?Interpreter:当然，他计划在交易会结束后参观一些工厂。顺便问一下，你们来自哪个省？Li:浙江省。Interpreter:ZhejiangProvince.Smith:Really,itisfamousforlightindustry,isn’tit?Interpreter:那里的轻工业很有名，是吗?PracticeALi:确实如此。您有去那儿的打算吗？Interpreter:Itsurelyis.Doyouplantogothere?Smith:Actually,I’llbestayinginGuangdongforfivedays,andthenIamgoingtoZhejiang.Interpreter:他会在广东待五天，然后去浙江。Li:那就太好了。Interpreter:Thatwouldbegreat.PracticeAPracticeB

亲爱的朋友们，欢迎您光临冰岛馆。我们将会展示冰岛壮丽的自然风光，以及冰岛如何利用绿色能源为冰岛人民提供健康的生活环境。冰岛有截然不同的自然景观，有欧洲最大的冰川，还有着无数温泉，包括世界著名的间歇泉。Dearfriends,welcometoIcelandPavilion,wherewewillshowthemagnificentandnaturalbeautyofourcountry,andhowwesustainhealthylivingconditionsforthepeoplebyutilizinggreenenergyresources.Icelandisacountryhavingatotallydifferentnaturalscenery,withEurope’slargestglacierandnumerousgeothermalhotspringssuchastheworldfamousGreatGeysir.

我们为此次上海世博会带来冰岛文化、科学和商业领域的最佳成果。我们会举办一些论坛，介绍冰岛的可循环能源、旅游业和设计业。才华横溢的歌手埃米利亚娜·托里尼也会为大家献上精彩的表演。这些只是我们将要举办的活动中的一小部分。感谢您大驾光临，在这里您将受到最热情的接待。

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