商务综合英语知到智慧树章节测试课后答案2024年秋山东财经大学

商务综合英语知到智慧树章节测试课后答案2024年秋山东财经大学第一章单元测试

Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

A:错B:对

答案:错Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

A:错B:对

答案:对Sharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

A:对B:错

答案:错BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

A:对B:错

答案:对Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

A:对B:错

答案:对

Gooddesignbringsahouseandgardentogetherasasingle________.()

A:EntityB:structureC:propertyD:organization

答案:EntityBuyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

A:bulkB:manyC:amountD:lot

答案:bulkHeworksforalargeAmerican___________.()

A:corporationB:cooperateC:corporateD:cooperation

答案:corporationHetoldhisfollowerstosnap__________sharesimmediately.()

A:onB:inC:downD:up

答案:upThefactoryhasa1000_________.

()

A:staffB:workforceC:laborD:worker

答案:workforce

第二章单元测试

Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.

A:错B:对

答案:错ShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

A:错B:对

答案:错Executivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.

A:错B:对

答案:对CEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.

A:错B:对

答案:对Directorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.

A:错B:对

答案:错Weprovideallthesupportyouneedtoachieve_________results,orvalue,orboth,fromwhateverproductsyoubuy.()

A:minimumB:premiumC:optimumD:gremium

答案:optimum

Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()

A:enpowerB:powerC:empowerD:inpower

答案:empowerMinortasksshouldbe____________toyourassistant.()

A:controlledB:facilitatedC:dismissedD:delegated

答案:delegatedCelebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()

A:atmosphereB:feelingC:moraleD:emotion

答案:moraleWomentendto_________theirsuccesstoexternalcausessuchasluck.()

A:distributeB:tributeC:attributeD:contribute

答案:attribute

第三章单元测试

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

A:错B:对

答案:错ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

A:对B:错

答案:错Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

A:对B:错

答案:对The

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

A:对B:错

答案:对EuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

A:错B:对

答案:错

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

A:deficitB:gapC:balanceD:surplus

答案:deficitYoumustmeetyour_________thismonth.

()

A:amountB:quotaC:tariffD:tax

答案:quotaAsalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

()

.

A:soarB:surplusC:survivalD:surge

答案:surgeIndianswerethe___________inhabitantsofAmerica.

()

A:indigenousB:foreignC:individualD:home

答案:indigenousUnlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

A:deferB:referC:conferD:infer

答案:confer

第四章单元测试

Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

A:错B:对

答案:对Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

A:对B:错

答案:对HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

A:对B:错

答案:错HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

A:对B:错

答案:错Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

A:错B:对

答案:对Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

A:marketsegmentationB:marketresearchC:market

publicityD:marketstrategy

答案:marketresearchYum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

A:downmarketB:massmarketC:upmarketD:nichemarket

答案:upmarketBritainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

A:homogeneousB:similarC:sameD:equal

答案:homogeneous

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

A:withB:forC:toD:up

答案:to

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

A:monopolizeB:gainC:controlD:master

答案:monopolize

第五章单元测试

Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

A:错B:对

答案:对Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

A:错B:对

答案:错Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

A:对B:错

答案:错Bondrepresentson-goingownershipinabusinessorproperty.

A:错B:对

答案:错Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

A:错B:对

答案:对_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

A:AngelinvestmentB:IPOC:CrowdfundingD:Venturecapital

答案:Crowdfunding

Iputsomemoneyinmy__________everymonthforrainydays.()

A:sharesB:bankC:checkingaccount

D:savingaccount

答案:savingaccount

Hetransferredthe___________ofthehousetohiswife.()

A:certificateB:propertyC:controlD:ownership

答案:ownershipThecompanyhas___________intoamajorchemicalmanufacturer.

A:revolveB:convolveC:evolveD:involve

答案:evolve

Thetheorywasdeveloped____________totheearthquakeof1906.

A:consequentB:subsequentC:sequentD:later

答案:subsequent

第六章单元测试

Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.

A:错B:对

答案:错Patentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.

A:对B:错

答案:错Theconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarket

aproductforyourbusinessorwhenyouwanttoanalyzeaproduct.

A:对B:错

答案:错Thecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.

A:错B:对

答案:对Theproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.

A:错B:对

答案:错Istherespaceforyourproductorserviceinthemarketoristhemarket________?()

A:enoughB:saturatedC:completeD:full

答案:saturatedWhenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()

A:toughB:intangibleC:heardD:tangible

答案:tangible

__________arelowandmanycompaniesarestruggling.()

A:EarningsB:BonusC:MarginsD:Balances

答案:Margins

Ruralpeoplehavebeenofferedsubsidiestobuy"____________",andtaxesonsmallcarshavebeencut.

()

A:whitegoodsB:BlackgoodsC:greygoodsD:browngoods

答案:whitegoods

IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.

A:popularB:goodC:renownedD:perfect

答案:renowned

第七章单元测试

Productrangereferstothesetofproductsmadebyacompany.

A:错B:对

答案:对Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

A:错B:对

答案:错ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

A:错B:对

答案:错Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

A:对B:错

答案:错

Productlaunceistheintroductionofaproducttothemarke.

A:对B:错

答案:对

__________isthenamegiventoaproductbythecompanythatmakesit.()

A:brandstretchingB:brandimageC:brandnameD:brandawareness

答案:brandname

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

A:brandimageB:brandstretchingC:brandnameD:brandawareness

答案:brandstretching____________referstotheideasandbeliefspeoplehaveaboutabrand.()

A:brandimageB:brandstretchingC:brandnameD:brandawareness

答案:brandimage

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

A:brandawarenessB:brandstretchingC:brandloyaltyD:brandimage

答案:brandloyalty

_______________showshowfamiliarpeoplearewithabrand.()

A:brandawarenessB:brandimageC:brandstretchingD:brandloyalty

答案:brandawareness

第八章单元测试

Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

A:对B:错

答案:错Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

A:错B:对

答案:对Marketingbeginslongbeforeaproducthitstheshelf.

A:对B:错

答案:对Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

A:错B:对

答案:错Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

A:错B:对

答案:对Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

A:ProductB:PriceC:PromotionD:Place

答案:PlaceInmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

A:PriceB:PlaceC:PromotionD:Product

答案:Product

第九章单元测试

Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

A:对B:错

答案:对Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

A:错B:对

答案:对Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

A:错B:对

答案:错AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

A:对B:错

答案:对Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

A:对B:错

答案:错Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

A:hoardingsB:leafletsC:slogansD:commercials

答案:hoardingsManufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

A:commercialsB:slogansC:samplesD:posters

答案:samplesOutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

A:researchB:endorsementC:publicityD:commercials

答案:commercialsWecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()

A:chanceB:dangerC:advantageD:gamble

答案:gambleThestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

A:ContradictionB:contractC:convictD:conviction

答案:conviction

第十章单元测试

Itisveryunusualthesedaysforacompanynottohaveawebsite.

A:对B:错

答案:对E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

A:错B:对

答案:错

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

A:错B:对

答案:对E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

A:对B:错

答案:错Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

A:对B:错

答案:错Sisaverysuccessfulsitewhichgetsover2,000____perday.

()

A:browserB:linkC:spamD:hits

答案:hitsIfyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

A:spamB:hitsC:trafficD:browser

答案:trafficIfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

A:hitsB:browserC:downloadD:link

答案:downloadTraditionandcultureareoftenat___________withtheneedsofmodernlife.()

A:varieyB:varianceC:varyD:variancey

答案:varianceThereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

A:inhabitantB:inherentC:inhibitantD:inheritance

答案:inherent

第十一章单元测试

Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

A:对B:错

答案:对Mostcountrieshavesameculturesystems.

A:错B:对

答案:错Business,likeallotherhumanactivities,isconductedwithinthecontextofculture

A:对B:错

答案:对Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

A:对B:错

答案:对Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

A:错B:对

答案:对__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

A:architectureB:literatureC:languageD:religion

答案:languageBasictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

A:languageB:valuesC:socialstructureD:religion

答案:socialstructureThecompanyhasdoubledinvalueduringhis__________.

()

A:chargeB:positionC:tenureD:power

答案:tenureCharles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

A:inspiteB:BecauseC:ifD:albeit

答案:albeitReformsareslowlyreducing___________inefficiency.

()

A:bureaucraticB:redtapeC:leadingD:official

答案:bureaucratic

第十二章单元测试

CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

A:对B:错

答案:对Corporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

A:错B:对

答案:对Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

A:错B:对

答案:错Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

A:对B:错

答案:错Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

A:对B:错

答案:错Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

A:peopleB:practicesC:narrativeD:place

答案:practicesInthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

A:narrativeB:placeC:practicesD:people

答案:peopleInthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

A:placeB:practicesC:narrativeD:people

答案:narrativeThecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

A:arefullB:overwhelmedC:explodedD:filled

答案:explodedThekitchenwasin_________.

A:messB:tidinessC:dirtD:chaos

答案:chaos

第十三章单元测试

CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.

A:对B:错

答案:对CSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,

fund-raising

activitiesorcommunityvolunteering.

A:错B:对

答案:对Reputationsthattakedecadestobuildupcannotberuinedinhours.

A:错B:对

答案:错CSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalvalues.

A:对B:错

答案:对AcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.

A:错B:对

答案:错Ourcompanydoesnothingillegal.Wearevery_____.

A:law-abidingB:integrityC:fairD:selfless

答案:law-abidingWe'vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.

A:abribeB:aconfidentialityagreementC:industrialespionageD:aslushfund

答案:aslushfundTheircarlookedsomuchlikeournewmodel.Wesuspect_____.

A:aslushfundB:abribeC:aconfidentialityagreementD:industrialespionage

答案:industrialespionageTheproblems___________thenewgovernmentwereenormous.

A:confrontwithB:confrontingC:confrontD:confronted

答案:confrontingHishardworkwilleventuallytakeits_________onhishealth.

A:harmB:tollC:riskD:danger

答案:toll

第十四章单元测试

Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

A:对B:错

答案:对Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

A:对B:错

答案:对Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

A:对B:错

答案:对Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

A:错B:对

答案:错Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

A:错B:对

答案:对Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

A:monetaryregulationB:economicsituationC:governmentbureaucracyD:politicalstability

答案:monetaryregulationRedtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

A:economicsituationB:politicalstabilityC:governmentbureaucracyD:monetaryregulation

答案:governmentbureaucracyThecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

A:governmentbureaucracyB:politicalstabilityC:economicsituationD:monetaryregulation

答案:politicalstabilityOurcultureis__________withtelevisionandadvertising.

A:fullB:saturatedC:busyD:covered

答案:saturatedItriedto___________thehousewhilehewasdescribingit.

A:assessB:visualizeC:predictD:visit

答案:visualize

第十五章单元测试

Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

A:对B:错

答案:对Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

A:对B:错

答案:对CustomerServiceistheserviceprovidedtocustomersduringapurchase.

A:错B:对

答案:错Employeesarenorcustomers.

A:错B:对

答案:错Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

A:错B:对

答案:对Althoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

A:highrequirementsB:highmoneyC:highpricesD:highcost

答案:highpricesTheworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

A:pricesB:requirementsC:moneyD:cost

答案:costWehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

A:organizeB:meetC:extendD:charge

答案:extendTheshrimpsweredelicious.___________,theeggplantwasexcellent.

A:similarB:LikewiseC:LikelyD:Alike

答案:LikewiseWeshould__________oneverychancewegettoimproveourEnglish.

A:utiliseB:takeadvantageC:capitalizeD:makeuse

答案:capitalize

第十六章单元测试

"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.

A:对B:错

答案:对Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

A:错B:对

答案:对

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

A:错B:对

答案:对Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

A:对B:错

答案:对Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

A:错B:对

答案:错_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

A:ManagementB:ServiceC:OperationD:Manufacture

答案:ServiceTheyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

A:importantB:peripheralC:basicD:outside

答案:peripheralWewillmaintainthe____________ofyourinformation.

A:confidentialityB:confidentialC:safeD:secret

答案:confidentialityIncustomer___________situations,thefirmknowswhentherelationshipisover.

A:

retentionB:satisfactionC:loyaltyD:service

答案:

retentionCanyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

A:energyB:moneyC:overheadD:outlay

答案:outlay

第十七章单元测试

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

A:错B:对

答案:对Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

A:错B:对

答案:对Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

A:对B:错

答案:错

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

A:对B:错

答案:错Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

A:对B:错

答案:对Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

A:rudimentB:netC:structureD:situation

答案:rudiment

TheSocietyisnot___________withanypoliticalparty.

A:ownedB:belongC:affiliatedD:attached

答案:affiliatedIlivedonabout$5,000ayearfromthe__________onmybook.

A:costB:feesC:royaltiesD:overhead

答案:royaltiesThetraineeswillthenbepaired___________experiencedmanagers.

A:toB:atC:onD:with

答案:withTheairline'sinsureris_________fordamagestothevictims'families.

A:liableB:likelyC:desiredD:legal

答案:liable

第十八章单元测试

Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

A:错B:对

答案:错Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

A:错B:对

答案:对The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

A:对B:错

答案:错Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

A:对B:错

答案:对Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

A:错B:对

答案:对__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

A:MergerB:MBOC:MBID:Acquisition

答案:MBO_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

A:AcquisitionB:MergerC:RedundancyD:Surplus

答案:Redundancy___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

A:MergersB:ConglomorateC:JointverntureD:Acquisition

答案:Jointverntu