2025设计趋势展望 DESIGN FORECAST 2025 -Gensler

Gensler

DESIGNFORECAS®

2025

NVIDIAHeadquarters

APUBLICATIONOFTHEGENSLERRESEARCHINSTITUTE

EVERYTHINGWEDOIS

GUIDEDBYOURMISSION:TOCREATEABETTER

WORLDTHROUGHTHEPOWEROFDESIGN.

NVIDIAHeadquarters,SantaClara,CA

CREATING

DESIGNIMPACT

WITHOPTIMISM&INNOVATION

2GENSLERDESIGNFORECAST2025

Atthestartof2025,wefeelasenseofoptimismandengagementaboutthefuture.Globalinflationiscooling.Interestrateshaveeasedandwill

likelycontinuetodropin2025.The

globaleconomicoutlookisgenerallypositive,andbecauseofthatmanyofourclientsarereadytogetoffthe

sidelinesandmakeinvestmentsinnewways.

Againandagain,weseethatdesigncanbeapowerfultoolforlasting

positivechangeacrossorganizationsandcommunities.Designitselfis

inherentlyoptimistic,andevenmoresowhenpairedwiththevisionand

drivetotakeactionandcreatereal-worldimpact.

Climatechange,aglobalshortageofhousing,thevacancyandsecurity

challengesofmanyofourcities,

ongoingissuesofequityanddivision—thesetypesofpressingchallenges

demandcreativenewthinkingand

meaningfulinnovationfromthedesignandarchitecturecommunity.Asthe

mostinfluentialdesignfirminthe

world,Genslerhasaresponsibility

toleadthewaywithnewideasand

designsolutions.Thisisawatershedmomentoftransformationforour

industry,andwearepoisedtocreateamoreresilientfuture.

5TRENDSFOR2025

DesignForecastisourannual

explorationofthemostrelevantissues

facingthedesignandarchitectureindustry,andaguidetohelpour

clientsstayaheadofthecurve.

Filledwithprojectexamples,data

insights,andinterdisciplinarysolutions,thepublicationidentifiesthetopglobaldesigntrendsinall33ofourpractice

areasthatcanhelpourclientstakeadvantageofthepositivechangesinthemarketandcreateimpactintheircommunities.

[LtoR]ElizabethBrink,Co-CEO;JordanGoldstein,Co-CEO;AndyCohen,GlobalCo-Chair;DianeHoskins,GlobalCo-Chair

Thekeythemesofthisyear’s

campaign—alsoknownas“5in25:

Thetrendsshapingdesignin2025”—representthemostimportantand

actionableinsightsourclientsneedtoknow,nowandintheyeartocome.

Theyareadistillationofmanyofthethemesandsignalswe’reseeing

acrossmultipleindustries.

INNOVATIONANDIMPACT

Overthepastseveralyears,the

profoundchallengeswe’vefacedhavebeenacatalystforinnovationand

havecrystallizedtheneedtocreate

meaningfulimpactinourcommunities.

Theglutofoutdatedofficebuildingsandtheflightofofficeworkers

outofmanycitieshasledtoa

boominbuildingconversionsand

areimaginingofcentralbusiness

districtsintomixed-uselifestyle

districts.Likewise,thegrowingrisksassociatedwithclimatechange

havepushedthebuildingindustry

tocreatemoreresilientstructures

whiledrivinginnovationinthetypesofmaterialswithwhichwebuild.

Finally,theemergenceofAIandothertechnologieshasunlockedpromisingnewpossibilities.

Onallthesefronts,Genslerhas

madeimportantadvancements.Our

Conversions+™byGenslerbuilding

analysistoolhasbecomeanindustry-

leadingreusemodelwhilethe

GenslerProductSustainability(GPS)Standards™allowsourdesigners

andtheindustrytospecifylow-or

no-carboninteriorfinishesand

furnishings.AdvancementsinAI,AR,andVRtechnologiesatthefirmarefurtheringourabilitytousedatatoinformdesign.

LEADINGINTOTHEFUTURE

Asthedesignindustryandourclients’businessestransformtomeetthis

uniquemomentintime,sotoomustourleadershipplatform.

Forthepast20years,DianeandAndyhaveledthegrowthofthefirmto

unprecedentedheights.BypassingthebatontoElizabethandJordan,we’re

embracingthenextgenerationof

leadershipatGensler.Together,weaddanewdepthofinnovativeperspectiveandongoingdeepdedicationtothe

corevaluesofthefirm.Wecontinue

toworktowardcreatingabetterworldthroughthepowerofdesign.

Thankstothemanystrengthsofourfirm,wearepoisedforanexciting

neweraofgrowth.Togetherwith

ourclients,wewillleadourindustrytoabrighterfuture—onethatis

designedwithandforourcommunitiestocreatemeaningfulplacesthatsolvetoughchallengesandtransformthe

humanexperience.

3

Gensler

®

01EXPERIENCE-DRIVEN

LIFESTYLEDISTRICTS

REIGNITEGLOBALCITIES.

02DEMANDFORSUSTAINABLEDESIGNSUPERCHARGES

INNOVATIONANDVALUE.

03DEEPLYDISCOUNTEDBUILDINGSDRIVE

ACONVERSIONBOOM.

04TALKTURNSTOACTION

ONATTAINABLEHOUSING.

05THEWORKPLACEOFTHEFUTUREHASARRIVED.

4GENSLERDESIGNFORECAST2025THE5TRENDSSHAPINGDESIGNIN20255

5IN’25

EXPERIENCE-

DRIVEN

LIFESTYLEDISTRICTSREIGNITE

GLOBALCITIES.

01

Mixed-uselifestyleand

entertainmentdistricts

willtakecenterstagein

2025asthenewanchors

forcitieslookingtodrivecommunityengagementand

bringpeopletogetheraroundvisceralsharedexperiences.Hospitality,retail,sports,andresidentialspaces

makeupthemixofthese

experience-drivenareas,

whoseriseisalsodrivingdemandforsafestreetsandreliabletransitoptions.

Fifth+Broadway,Nashville,TN.

BrookfieldProperties(OliverMcMillan)

Locatedinaprimelocationneardowntown,

thismixed-uselifestyledistrictblendsretail,residential,restaurants,andlivemusic.

6GENSLERDESIGNFORECAST2025THE5TRENDSSHAPINGDESIGNIN20257

ASM,Scottsdale,AZ

Shadestructures,waterconservation

strategies,andothersustainabledesignfeatureshelpdefinethisclimate-

friendlyworkplace.

8GENSLERDESIGNFORECAST2025

5IN’25

02

Withorganizationseverywhere

increasinglywaryofclimaterisk,

buildingsdesignedwithresilient

andsustainablestrategiesare

tradingatpremiumvalues.This

sustainablesurgeisalsodriving

demandforgame-changinginnovationsinconstructionprocessesand

thematerialsindustry.Adaptive

reuseofoldbuildings,energy-

efficientdesigns,weather-scenarioplanning,andothergreentechniquesareanticipatinglocalclimate

challengeswhileloweringwaste

andcarbon.Solutionssuchasmasstimber,low-orno-carboninterior

finishesandfurnishings,and

zero-carboncementareleadingamaterialsrevolution.

DEMANDFORSUSTAINABLEDESIGN

SUPERCHARGESINNOVATION

ANDVALUE.

THE5TRENDSSHAPINGDESIGNIN20259

PearlHouse,NewYork,NY.VanbartonGroup

Thelargestoffice-to-residential

conversioninNewYorkCityconverts

480,000squarefeetofofficespaceinto588apartmentunits.

DEEPLY

DISCOUNTEDBUILDINGS

DRIVEA

CONVERSIONBOOM.

03

Withagingofficebuildingsandotherdevaluedassetstradingatdeeply

discountedrates,theadaptivereuseboomispoisedtocreatevaluable

newrealestatebeyondjustoffice

toresidentialconversion.Asthe

costofcapitalcomesdown,2025willusherinanewfinancialenvironmentthatwillinspiredevelopersto

seekoutcreativeconversionsofalltypes,includingretailto

healthcare,retailtosports,officetoseniorliving,officetosciencelabs,andmore.

5IN’25

10GENSLERDESIGNFORECAST2025THE5TRENDSSHAPINGDESIGNIN202511

’

TALK

TURNSTO

ACTIONONATTAINABLEHOUSING.

1717SouthMichiganAvenue,Chicago,IL.CMKCompanies

This13-storyresidentialdevelopment

adds149apartmentunitsintheheartofChicago’sculturaldistrict.

04

Attainablemarket-ratehousing

becomesthenumberonepriorityfor

citiesaroundtheworldin2025as

newfinancialincentivesandloweringinterestratesconvergewithchangestozoninglawsandbuildingcodes

tocreateanattractivemarketforhousingdevelopmentsofalltypes.

12GENSLERDESIGNFORECAST2025THE5TRENDSSHAPINGDESIGNIN202513

Keiretsu,Austin,TX

Thecentralhubofthisfinancial

servicesfirmisaco-workingspaceduringthedayandamultipurpose

eventspaceafterhours.

THE

WORKPLACE

OFTHEFUTUREHASARRIVED.

05

Thefutureworkplaceis

herenow,andit’sall

aboutemployeeexperience,inspiration,andthevaluepropositionrealized

bybuildingownersand

developers.In2025,tenantswillcontinuetheirflight

toqualityinsearchof

workplaceexperiencesthatmotivateemployeesand

meettheirprofessional

aspirations.Landlords

lookingtocompetemustbe

laserfocusedontransformingtheirspacesintofully

amenitized,ClassAbuildingsclosetotransitandwithin

the20-minutelifestylemix.

5IN’25

14GENSLERDESIGNFORECAST2025THE5TRENDSSHAPINGDESIGNIN202515

WEAREPOISEDFOR

ANEXCITINGNEWERA

OFGROWTHTHATCREATESMEANINGFULPLACES,

SOLVESTOUGHCHALLENGES,ANDTRANSFORMS

THEHUMANEXPERIENCE.

17

16GENSLERDESIGNFORECAST2025

®

20–59

Lifestyle

RETAIL&CONSUMEREXPERIENCEHOSPITALITY

SENIORLIVING

SPORTS

ENTERTAINMENTBRANDDESIGN

MIXEDUSE&RETAILCENTERSRESIDENTIAL

DIGITALEXPERIENCEDESIGNCULTURE&MUSEUMS

Cities

112–139

CITIES&URBANDESIGN

MOBILITY&TRANSPORTATIONEDUCATION

AVIATION

INDUSTRIALFACILITIESCRITICALFACILITIES

CLIMATEACTION&

SUSTAINABILITYSERVICES

60–111

PROFESSIONALSERVICESFIRMSTECHNOLOGYCOMPANIES

CONSUMERGOODSCOMPANIESFINANCIALSERVICESFIRMSMEDIACOMPANIES

FOUNDATIONS,ASSOCIATIONS&ORGANIZATIONS

Work

PRODUCTDEVELOPMENTSTRATEGYSERVICES

ENERGYCOMPANIES

GOVERNMENT&DEFENSEAGENCIESBUILDTOSUIT&HEADQUARTERSOFFICEDEVELOPERS

BUILDINGTRANSFORMATION

Health

140–155

WELLNESSSERVICESSCIENCES

HEALTHCARE

18GENSLERDESIGNFORECAST202519

DESIGNING

EXPERIENCE-

DRIVENDISTRICTSANDDESTINATIONS

P22–59

RETAIL&CONSUMEREXPERIENCEHOSPITALITY

SENIORLIVING

SPORTS

ENTERTAINMENTBRANDDESIGN

MIXEDUSE&RETAILCENTERSRESIDENTIAL

DIGITALEXPERIENCEDESIGNCULTURE&MUSEUMS

Lifestyle

Citieshavediscoveredthekeytoendingthedoom

loopandreignitingtheircores:theexperience-driven

lifestyledistrict.Byanchoringtoamultiusemixofretail,residential,sports,entertainment,andculturalspaces,citiescanreplaceemptycentralbusinessdistrictswith24/7neighborhoodsthatfosterin-personexperiences,boostsales,heightensafety,andimprovevibrancy.

In2025,thedemandforvisceral,immersiveexperiences

createsopportunitiesforownersandoperatorstoconvertdistressedassetsintoattainablehousing,retail,hospitality,andotherexperientialdestinations.

20GENSLERDESIGNFORECAST202521

Retail&

ConsumerExperience

Retailershavesuccessfullynavigatedeconomicpressuresoverthepastfewyearsbyfinding

newwaystoconnectwithpeople.Physicaland

onlineisfluid,flexible,andresponsive.Retail

spacesarefindingsuccessasexperience-drivendestinationsbecausetheycanmoreeasilyadaptandchangetomeetconsumerdemand,which

maybedifferentfrommarkettomarket.Inthecomingyears,AIanddatainsightswillenablemorepersonalizedshoppingexperiencesandstrengthenbrandloyalty.

WayfairEdensPlaza,Wilmette,IL

Wayfairpartneredwith

Genslertotranslateits

onlinebrandintoalarge-formatstorewithshow

kitchens,designstudios,

andsocialhubsfor

customerstoconnect.

22GENSLERDESIGNFORECAST2025LIFESTYLE|RETAIL&CONSUMEREXPERIENCE23

What’sNext

Retailspacesbecome

versatileandstage-like.

Modulardesignsandinterchangeable

elementswillallowretailerstoquickly

reconfigurespacestohostdifferenteventsandexperiencesandofferasustainable

waytomeetchangingconsumerdemand.

Brandsbecomeimmersive,

entertainment-drivendestinations.

Theshifttowardexperienceslikewellnessandentertainmentwillhelpbrandsfosterdeeperconnectionswithconsumersby

promotingbelongingandwell-beingoversimpletransactions.

Responsibleconsumption,renewal,andrepairreachthemainstream.

Moreretailerswillembracesustainable,

circularmodelsofconsumptionbyemphasizingvalueandlongevityandofferingthingslike

in-storerepairservicesfortheirproductstoreducewaste.

NBAOxfordStreet,London,U.K.

UGGKnightsbridge,London,U.K.

Peoplewouldprefertospendtheirextramoneyonexperiencesratherthanmaterialgoods.

Source:2024GenslerConsumerExperienceSurvey

MOSTLY/EXCLUSIVELYONEXPERIENCES BALANCEDMIXOFBOTH

MOSTLY/EXCLUSIVELYONMATERIALGOODS

GENERATIONZ

18%

28%

55%

12%

MILLENNIAL

50%

37%

GENERATIONX

13%

57%

30%

BABYBOOMER+

20%

24%

55%

*Valuesareroundedandmaynottotal100%

24GENSLERDESIGNFORECAST2025

LIFESTYLE|RETAIL&CONSUMEREXPERIENCE25

Nekajui,ARitz-CarltonReserve,Guanacaste,CostaRica

Hospitality

Thehospitalityindustryisundergoinga

transformationtowardhighlypersonalized,

immersiveexperiencesthatresonatewithguests.Theseincludesensoryjourneysthatbeginbeforethestayandlingerlongafter.Experiencesengagepeoplethroughscents,textures,lighting,and

personalizedtouchesthatextendabrand’s

connectionwiththeguestbeyondthephysical

space.Meanwhile,hospitalitydesignprinciplesarebeingadoptedinnearlyeverysector,includingtheworkplace,retailenvironments,sports,andothers,toimproveloyaltyandbrandperception.

HyattRegency,Irvine,CA

26GENSLERDESIGNFORECAST2025LIFESTYLE|HOSPITALITY27

ITCRatnadipa,Colombo,

SriLanka.ITCLimited

Thisprojectfuseslocal

elements,suchasgreenterracesandstonematerials,andaskybridgethatfeaturesarooftoppoolconnectsthehoteland

residentialtowers.

What’sNext

Culturalstorytellingandemotional

hospitalityspacescreatemeaningfuldestinations.

Travelerswillcontinuetoseekprofoundand

meaningfulconnectionswiththeirdestinations,

leadinghotelstocollaboratewithlocalcommunitiestocreatehyper-localized,immersiveexperiences.

Hotelswon’tjustaccommodate;

they’llpredict,surprise,anddelight.

Tocaptivatevisitorsandelevaterevenue,hotels

willhavetheabilitytotransformeachstayintoa

bespokejourney.Guestswillhaveaccesstotailor-madeon-siteactivities,hyper-personalizedservices,andcustomizablesuitesinwhichguestscanchooseamenities,scents,anddecorstyles.

Hotelsrevitalizetheecosystemsandcommunitiestheycallhome.

Trueluxuryisnolongerconfinedtoopulence;it

nowincludesmeaningandimpact.Thiswillpush

hotelstorevitalizetheirsurroundinglandscapeswithregenerativedesign.Rewildingwillrevivelocalwildlife,bringbackindigenousplantspecies,andinspire

architecturethatnaturallyrespondstotheclimate.

38%

NATURALLIGHTINGTHATMINIMIZESENERGYUSE

27%

ADVANCEDAIR

FILTRATIONSYSTEMS

36%

HEATING/AIR

CONDITIONINGDESIGNED

TOUSELESSENERGY

27%

USEOFREUSED,

RECYCLED,OR

REFURBISHED

MATERIALS/FURNITURE

Naturallighting,low-energyheatingandcooling,and

operablewindowsarethetop

sustainablefeaturestravelerslookforwhenselectingahotel.

Source:GenslerClimateActionSurvey2024

35%

WINDOWSTHATOPENTOLETINFRESHAIR

24%

AROBUSTANDCLEARLY

COMMUNICATEDRECYCLING

PROGRAM

23%

USEOFNATURAL

MATERIALSLIKEWOOD

ANDSTONE

30%

PLANTSTHROUGHOUTTHESPACE

23%

SUPPORTFOR

TAKINGPUBLIC

TRANSPORTATION,

BIKING,ORWALKING

19%

ELECTRICVEHICLE

CHARGINGFACILITIES

28GENSLERDESIGNFORECAST2025LIFESTYLE|HOSPITALITY29

SixSensesGrandBahama,Freeport,GrandBahama.WellerDevelopmentPartners

“SUSTAINABILITYANDSTORYTELLING

SHOULDBEWOVENINTOTHEBRAND

NARRATIVEASAGIVEN,SHAPINGSPACESTHATARENOTJUSTBEAUTIFULBUTALSOMEANINGFULANDRESPONSIBLE.”

DianeThorsen,

Hospitalityleader

LIFESTYLE|HOSPITALITY31

30GENSLERDESIGNFORECAST2025

SeniorLiving

AccordingtotheUnitedNations,oneinsixpeoplewillbeaged60yearsoroverby2030,ademographic

shiftthatwillhaveprofoundsocialandeconomic

impacts.Olderadultsaremoreinformed,moretechsavvy,andmoreactivethanpastgenerations,and

theywanttoliveinurbancommunitiesthatembracetheirexpandingdesireforchoice,wellness,inclusion,andconnectiontocommunity.In2025andbeyond,affordabilitywillalsobeakeyconcern,especiallyformiddle-incomeretirees.

What’sNext

Healthierandmoretech-savvyolderadultsreinvent55+communities.

Olderadultsarehealthierandmoreself-directedthantheywereadecadeago,andthey’relookingforcommunitiesthathaveaccesstomoretypesofneighborhoodsocialamenitiessuchasperformancespaces,artgalleries,anddiningoptions.

Multigenerational,mixed-useneighborhoodsredefinelifeexperiencesforolderadults.

Seniorlivingdeveloperswillfindsuccesssituating

adultcommunitieswithinmixed-useintergenerationaldevelopmentsthatprovideconnectionstonearbysocial,fitness,andvolunteeropportunitiesthatkeepresidentssociallyconnectedandengagedwithpurpose.

Advancedtechnologiesrevolutionizecaredeliveryandreshapeseniorhousing.

Dataanalytics,sensors,AI,robotics,andotheradvancementswillprovidereal-timeinsights,remotemonitoring,and

physicalassistancetohelpreducecaregivers’workload,whilealsoenhancingusers’healthandwell-being.

“RETIREMENTAGESARE

EXTENDING,LIFESPANSARETYPICALLYLONGER,AND

OLDERADULTSAREOFTEN

THEDEMOGRAPHICWITHTHE

HIGHESTSPENDINGCAPITAL.

THISLIFESTYLESHIFTREQUIRESASIMULTANEOUSSHIFTFOR

THOSEDESIGNING,INVESTING

IN,ANDPROVIDINGPLACESFOROLDERPEOPLETOLIVE.”

BrooksHowell,

SeniorLivingleader

ZhushiHuanshidongQingcaigangUrbanRenewal,Guangzhou,China

32GENSLERDESIGNFORECAST2025

LIFESTYLE|SENIORLIVING33

TheGatehousesocialspaceatM&TBankStadium,Baltimore,MD.

MonumentalSportsandEntertainment

Sports

Sportsishavingamomentinthesun.The

riseofwomen’sprofessionalteamsandthe

commercializationofuniversityprogramsin

theU.S.aredrivingnewtypesofdevelopmentopportunities.Arenas,stadiums,and

practicefacilitiesarepopularanchorsfor

urbanentertainmentdistrictsthatoffernewandinventivewaysforteamsandcitiesto

generaterevenue.Aspeopleseekmorecommunal,in-personexperiences,these

developmentswillcontinuetoplayanintegralroleinbringinglifeandvibrancybackinto

downtownneighborhoods.

34GENSLERDESIGNFORECAST2025LIFESTYLE|SPORTS35

What’sNext

Professionalwomen’steams

secureinvestmentsfordedicatedwomen’spracticefacilities.

Asthepopularityofwomen’sprofessional

sportscontinuestogrow,teamsandinvestorswillcreatespacesthataretailoredtothewaywomenathletestrainandprepareforgames.Thesefacilitieswillattracttoptalentandraisestandardsforgenderequity.

Prosportsteamselevatethe

fanexperiencewithhospitality-inspiredVIPinteriors.

Inprofessionalsports,teamsdeepen

relationshipswithfanswithpremium-qualityinteriorlounges,exclusiveexperiential

entryways,andotherVIPspacesinbothnewstadiumsandrenovationsforolderarenas.

Collegesportsprogramsinvestin

state-of-the-artlockerroomsand

trainingfacilitiesformenandwomen.

Ascompetitionforplayersincreasesacrossbothmen’sandwomen’sprograms,universitieslooktoattracttopathleteswithhospitality-inspiredlockerroomsandtrainingcentersthatsupportperformanceandwell-being.

CapitalOneArenaTransformation,WashingtonD.C.

UniversityofTexasatAustin,BasketballandRowingPracticeFacility,Austin,TX

“THERISEINWOMEN’SSPORTS,DRIVENBYINCREASEDVISIBILITY,INVESTMENT,ANDADVOCACYFORGENDEREQUALITY,HASFUELEDDEMANDFORDEDICATED

TRAININGFACILITIES.”

ElizabethPritchett,Sportsleader

36GENSLERDESIGNFORECAST2025

LIFESTYLE|SPORTS37

ChaseCenter,SanFrancisco,CA

38