2024年亚马逊健身与户外休闲运动产品趋势分析报告

Amazon

MarketWatch

Sports&OutdoorsSeries

HOMEGYM&FITNESS

Introduction&KeyTakeaways

ExplorethelatesttrendsforgymandfitnessproductsonAmazon

.JungleScoutCobalt

datarevealssalesshifts,keymarketplayers,andtop-performingproducts.

Demandisontherise.

Salesandrevenueforgymandfitness

productsincreasedbynearly25%year-

over-year,signalingstrongdemand.Brandsshouldexploreexpandingfitnessproduct

linestomeetgrowingconsumerinterest.Tofurthercaptureattentionandconversions,brandscanenhancelistingswithvideosandARfeatures,helpingshoppersmakemore

informedpurchasedecisions.

Privatelabelproductsleadthemarket.

Amazon’sprivatelabelpresentsstiff

competitioninthisniche.Threeofthetopfivebest-sellingproductsoverthepast90days

belongtoAmazonBasics,eachwithsales

growthofatleast10%.Competingbrandsmustanalyzepricingandpositioningtostaycompetitive–andshouldconsiderofferingenhancedfeaturestodifferentiateand

capturemoresales.

Convenientfitnesssolutionsare

increasinglypopular.

Searchesfor“walkingpad”jumpedby39%in30days,withrelatedtermslike“underdesk”andbrandedsearcheslike“DeerRunwalkingpad”upbyover40%.Brandsshouldprioritizeconvenienceandspace-savingdesignintheirproductofferingstoalignwiththistrendandattractconsumerslookingforcompacthomefitnessequipment.

AmazonMarketWatch:Sports&OutdoorsSeries|HomeGym&Fitness2

MarketLandscape

ThisviewofexerciseandfitnessequipmentwithinAmazon’sSports&Outdoorscategoryincludeshomegyms;dumbbells,barbells,andweightsets;treadmills;stepmachines;yogamatsandaccessories;pilatesmatsandaccessories;exercisebikes;andotherhomegymandfitnessequipmentandaccessories.

MarketTrends:Year-over-Year

Sales

Reviews

Revenue

Averageprice

↑22%

↑1%

↑23%

↑10%

CompetitiveLandscapeRevenue

First-party(1P)vsthird-party(3P)sellers

3P

1P

Competingbrands

↑2%YoY

1P

31%

3P

69%

Competingproducts

↑3%YoY

↑34%YoY

↑11%YoY

Best-SellingProducts

Topfiveproductsbyunitsales:

AmazonBasicsNeoprene

DumbbellHandWeights

Sales↑37%

AmazonBasicsExtraThick

YogaMat

Sales↑10%

GaiamEssentialsThickYoga

&ExerciseMat

Sales↑65%

AmazonBasicsRubber

EncasedHexDumbbell

Sales↑36%

RetrospecSolana1Inch

YogaMat

Sales↓3%

AmazonMarketWatch:Sports&OutdoorsSeries|TeamSports3

→COBALTINACTION

MarkettrendsdatainthisreportwasgatheredusingCobalt’s

Market

Intelligence

feature,whichallowsbrandstoresearchcompetitorperformance,benchmarkperformance,andmoreacrosstheAmazonmarketplace.

MarketShareDynamics

Marketsharemovers

LargestYoYmarketsharegrowth

Yagud

1%marketshare↑1%YoY

WELLFIT

1%marketshare↑1%YoY

Marketshareleaders

Topfivebrandsbymarketshare

Peloton

2%marketshare↑1%YoY

2%marketshare↑1%YoY

CapBarbell

3%marketshare↑1%YoY

MERACH

1

2

3

4

5

NNY

YoYunitsales

↓1%YoY

YoYunitsales

↓14%YoY

YoYunitsales

↑84%YoY

YoYunitsales

↓23%YoY

YoYunitsales

↑105%YoY

trend

trend

trend

trend

trend

YoYrevenuetrend

↓2%YoY

YoYrevenuetrend

↓18%YoY

YoYrevenuetrend

↑41%YoY

YoYrevenuetrend

↓14%YoY

YoYrevenuetrend

↑40%YoY

Averageprice

$1,001.98↓1%YoY

Averageprice

LargestYoYmarketsharedecline

$229.10↓5%YoY

SunnyHealth&Fitness

4%marketshare↓2%YoY

Fitbit

3%marketshare↓2%YoY

Goplus

1%marketshare↓1%YoY

NordickTrack

5%marketshare↓1%YoY

Bowflex

2%marketshare↓1%YoY

Averageprice

$260.39↓23%YoY

Averageprice

$111.81↑12%YoY

Averageprice

$75.04↓32%YoY

Marketsharetrendsreflecteachbrand’smarketsharewithintheteamsportsnicheofAmazon’sSports&Outdoorscategoryonly.

4

AmazonMarketWatch:Sports&OutdoorsSeries|HomeGym&Fitness

→COBALTINACTION

KeywordandshareofvoicedatainthisreportwasgatheredusingCobalt’s

Digital

ShelfAnalytics

feature,whichprovidesadetailedpictureofhowconsumers

searchonAmazonandhowcompetitorsrankforimportantkeywords.

Rankedbytotalsearchvolume

Populargenerickeywords|Past30days

Competition*

Veryhigh

Searchvolume

11,513,847

Searchtrend

Keyword

Underdesk

+11%

+28%

Yoga

+16%

3,533,926

Veryhigh

Weights

+15%

2,148,711

Veryhigh

Yogamat

+12%

1,561,012

Veryhigh

Treadmill

+18%

1,364,042

Veryhigh

Dumbbells

+12%

1,360,931

Veryhigh

Pilates

+18%

1,297,532

Low

Walkingpad

+39%

1,278,562

Veryhigh

Dumbbellset

+9%

1,277,215

Veryhigh

Homegym

837,583Veryhigh

Competitionrepresentsthelevelofcompetitionforthekeywordbasedonfactorssuchasthenumberofsellersandproductlistingscompetingforvisibility.

Popularbrandedkeywords

Past30days

Rankedbytotalsearchvolume

KeywordTrends

Keyword

DeerRunwalkingpad

Searchtrend

+43%

Searchvolume

99,827

+12%

Competition*Veryhigh

DeerRunwalkingpadtreadmill

+54%

69,779

Veryhigh

Gaiam

+6%

65,265

Veryhigh

NordicTrack

+33%

48,228

Veryhigh

Mandukamat

+2%

42,655

Veryhigh

Bowflexdumbbells

+27%

41,604

Veryhigh

Manduka

+22%

40,426

Veryhigh

Mandukayogamat

-10%

39,317

Veryhigh

Urevowalkingpad

+40%

34,169

Veryhigh

Veryhigh

33,487

NordicTracktreadmill

Competitionrepresentsthelevelofcompetitionforthekeywordbasedonfactorssuchasthenumberofsellersandproductlistingscompetingforvisibility.

ProductTrends

→COBALTINACTION

BrandsandretailersuseCobalt’s

AdAccelerator

featuretooptimizetheir

Amazonadvertisingcampaignswithadvancedtargetingandautomationthatenablesthemtoputkeywordsandshareofvoiceinsightsintoaction.

Shareofvoice(SOV)leaders

Topbrandsandproductsbyshareofvoice*

Keyword:Walkingpad

Keyword:Treadmill

Keyword:Yogamat

Topbrands

Topbrands

Topbrands

Airhot

6%SOV

CursorFitness

6%SOV

Umay

5%SOV

Urevo

11%SOV

Superun

6%SOV

DeerRun

5%SOV

Gaiam

16%SOV

Retrospec

11%SOV

AmazonBasics

7%SOV

Toprankingproducts

Toprankingproducts

Toprankingproducts

NordicTrackTSeriesTreadmill

SperaxWalkingPadUnderDeskTreadmill

CursorFitnessFoldingTreadmill

SperaxWalkingPadUnderDeskTreadmill

YagudUnderDeskWalkingPad

Zisner2-in-1PortableWalkingPadTreadmill

AmazonBasicsExtraThickYogaMat

FitvidsAll-PurposeExerciseMat

GaiamPrintNon-SlipYogaMat

*DatareflectsweightedSOV;productswithanAmazonChoiceBadgeandhigherpositiononpagereceivemoreshareofvoice.

AmazonMarketWatch:Sports&OutdoorsSeries|TeamSports6

→COBALTINACTION

LookingforinternationalAmazonmarketdata?

Cobalt

providesinsightsontrendsacrosstheUnitedStatesandotherglobalmarketplaces,includingtheUnitedKingdom,Germany,France,Spain,andmore.

Brand:Weider

30-daytrends

Sales

↓15%

Averagesaleprice

$95.32↑1%

Revenue

↓14%

Productslisted**

250

Best-SellingProduct

WeiderGym

Sales↓4%

Most-searchedbrandedkeyword

↑24%

“Weiderhomegym”

Globalperformancespotlight:YoYTrends**ProductsListed:30Sales↑404%

ProductsListed:50Sales↓86%

Brand:BalanceFrom

BALANCEFROM

30-daytrends

Sales

↓34%

Averagesaleprice

$69.56↓2%

Revenue

↓48%

Productslisted**

800

Best-SellingProduct

BalanceFromFolding

GymnasticsMat

Sales↑21%

Most-searchedbrandedkeyword

↑20%

“BalanceFrommat”

Globalperformancespotlight:YoYTrends**ProductsListed:250Sales↑23%ProductsListed:40Sales↓34%

Brand:EchelonFitness

30-daytrends

Sales

↓16%

Averagesaleprice

$522.46↑16%

Revenue

↓2%

Productslisted**

75

Best-SellingProduct

EchelonStairClimber

withBluetooth

Sales↓24%

Most-searchedbrandedkeyword

↓1%

“Echelonbike”

Globalperformancespotlight:YoYTrends**

ProductsListed:40Sales↓32%

ProductsListed:10Sales↓48%

BrandTrends

*Datareflectsbrand-leveltrendsonlywithintheteamsportsnicheofAmazon’sSports&Outdoorscategory.**ProductsListedisanestimateanddoesnotrepresentexactnumberofactiveASINs

JungleScout:LeadingAmazonMarketIntelligenceTools

Overthepastdecade,JungleScouthasgatheredawealthofdatapointsthroughcontinuousmonitoringandanalysisofAmazon.Thetoolsusedtobuildthisreportarethesameonesthat1million+sellers,enterprisebrands,retailers,andagenciesusedailytomakeconfidentdecisionsanddevelop

effectivestrategiesonAmazon.Seehowourtoolscanhelpyourbusinessgrowwithademo.

FORESTABLISHEDSELLERSANDBRANDOWNERS

COMPETITIVEINTELLIGENCE

JungleScout'sCompetitiveIntelligencehelps

sellersandbrandownersidentifyandoutperformkeycompetitorsonAmazon,ensuringthateveryminuteanddollarinvestedintheirbusinessis

focusedoneffectivelyincreasingsales.From

competitoranalysistotargetedkeywordinsights,thistoolensuresthatsellerscanconfidently:

•Benchmarktheirpositioninthemarket

•Gaininsightsintocompetitors'marketshareandstrategies

•Successfullylaunchandenhanceproducts

•Optimizeadvertisingcampaignsandlistings

•Gaugebroadcategoryandsubcategorytrends

GetStartedwithCompetitiveIntelligence

JungleScoutCobaltempowersbrandsand

retailerswithapowerfulsuiteofecommerce

toolsdesignedtodrivegrowthonAmazon.

Comprehensivedataanalytics,built-inadvertisingautomation,andintuitivevisualizationsturn

insightsintoaction.Cobaltistrustedbybrandsandretailersworldwideto:

•Trackandgrowmarketshare

•Gaugemarkettrendsandcompetitorperformance

•Analyzeperformancedata

•Optimizeadcampaigns

•Measureshareofvoiceanddiscoverkeywordtrend

FORBRANDS,RETAILERS,ANDAGENCIES

Bookademo

FORBIGBOXRETAILERSANDINVESTORS

JungleScoutDataCloudoffersscalabilityand

flexibilitybyprovidingretailersawaytogetJungleScout’sindustry-leadingdata,withtheabilityto

analyzeandvisualizethatdatausingthetools

oftheirchoice.ItprovidesacomprehensiveviewofAmazonmarketdynamicsbyallowing

retailersto:

•Accessmillionsofdatapoints

•ExtractinsightsusingtoolslikeSnowflake,Azure,andothers

•Analyzetrendsinconsumerdemand

•Investigatethird-partysellers

•CreatecustomvisualizationswithPowerBI,Tableau,andsimilartools

TryDataCloudwithSnowflake

Outdoors

G2awards

“Cobaltdatahasbeenfantasticforwhenweneedtoprovideanswerstointernalstakeholdersaboutcompetitors, enteringanewmarket,orwhenourexecutiveteamisgoingthroughanacquisition.ItgivesustheexactsizeofthemarketonAmazonandASIN-leveldetailsthatweneedforforecasting.”

ElliotFrey

NationalAccountManager-Amazon,RawlingsSportingGoods

“CobaltisafantasticwaytotaketheguessingoutofsellingonAmazon.Thistoolhasallowedourcompanytomakeinformeddecisions.Wecannowmakedecisionsaboutourbusinesswithconfidence.”

ReedLeonhardt

DigitalMarketingAnalyst,EscaladeSports

“Cobalthasprovidedinsightsintothefitnessmarketandouradvertisingthathavehelpedusimproveandadvanceourstrategy.Ithasgivenusgreaterconfidenceinourstrategicdecisionsandperformance.”

WyattAnderson

PaidMediaAssociate,iFit

AmazonMarketWatch:Sports&Outdo