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Unit
1The
mass
mediaWelcometotheunit
&ReadingBy
the
end
of
this
period,students
will
be
able
to:1.know
the
development
of
the
mass
media;2.identify
the
key
information
in
the
two
news
reports
and
thedifferences
between
them;3.understandthereasonsforthedifferencesbetweennewSreports
andthewaysto
be
a
critical
news
reader.human
instinct:curiositydesireforinformationmass
mediaDoyouknowthedevelopmentof
the
mass
media?Toolsforseeking
information·WeiboNewspapers●Advertisements●...·WeChat●Tiktok●TV·RadioDA·Allof
uswhoprofessionallyusethemassmedia
arethe
shapers
ofsociety.—WilliamBernbach我们所有专业使用大众传媒的人都是社会的塑造者。Outdoor
mediaPrint
mediaMassmediaBroadcast
mediaDigital
mediaWatch
the
video
and
finish
the
following
exercises.1ISII
Book2TimeTypeFormsSince
ancient
timesOutdoor
mediaShop
signs(2)
PosterOther
advertisementsDigitalized
billboardsWiththe
inventionof
printingPrint
media(3)
BooksMagazines(4)
Newspapers(1)
1920s
Broadcastmedia(5)
RadioTelevisionWith
the
invention
of
theInternetDigital
media(6)
BlogsForumsFill
inthe
blanksDigitalmedia:Weibo,WeChat,TiktokBroadcastmedia:TV,RadioPrintmedia:NewspapersOutdoormedia:Advertisements●
Weibo·WeChat·Tiktok·TV·Radio·Newspapers·AdvertisementsClassify
types
of
mass
mediaDiscussion1.Canwebelieveeverythingyoureadina
news
report?Why
orwhynot?2.What'syourattitudetowardsthenewsyoureadin
the
massmedia?positive
negative
supportive
suspiciousindifferentthemostimportantinformationdetailedinformationbackground
orsupporting
informationHeadlineTheleadThebodyThetail(optional)Structureofanewsreport---InvertedpyramidSentence:
1
The
lead
Sentence:
1
DetailedinformationSentence:
2-6
about
the
event
Sentence:
2-6Sentence:
Sentence:
7-8News2DeadlyfireintowerblockcausesseriousdamageNews
1Firefightersputout
towerblockfire
Whatisthefocusofeachnewsreportbasedon
the
headlines
?Firefightersputouttower
block
fire
高层建筑;办公大楼Deadlyfireintowerblock
causes
seriousdamageNews
OneNews
TwoPassage
1:completethetimeline.Firefightersputouttowerblockfire目where④
extendedto
15th
floor
trapped⑤11pm,gotthefireunder
controlThefirespread
,people②
emergency
serviceswas
called
at9:30③15min,
reachedthescene①started8th
floor自whatwhenwho2.
Whatcausedthe
fireaccordingtoMrPerterson?L10~L12Shewasaboutto
havea
bathwhen
she
heard
people
screaminganddogsbarkingandthesmoke
was
choking
her
when
she
look
outside.Itwaslikean
awful
dream
.Adroppedcigaretteendona
center
of
the8th
floor
started
the
fire
and
that
thealarmsautomaticfiredidnotgooffquickly
enough
.1.
What
happenedtoLisawhenthe
firebrokeoutaccordingtothe
secondnewsreport?
L6~L8Passage2:answerthequestionsTimePlaceDeaths
andinjuriesRescue
effortsCauseNewsreport1Sunday
nightHenderson
Tower(1)
The
number
of
death
could
reach
5(2)
Fire
engineand
ambulanc
reached
the
scene
within
1ses5minutes
Newsreport24
confirmeddead
and
dozens
of
peopleinjured(3)
A
droppedcigarette
endon
a
carpet
ofthe
8th
floorA1b
LoalnswiDeadlyfireintowerblockcausesseriousdamageAterriblefirebrokeouton
Sundaynight,leavingtheHendersonTowerseriouslydamaged.Emergencyservicesestimatethatthenumberof
deathscouldreach
9.Bythismorning,4peoplehavebeenconfirmed
dead.The
fire
hasalsoleftdozensof
peopleinjured,5of
whom
arein
a
critical
condition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminor
injuries.She
recalled,"IwasabouttohaveabathwhenIheardpeoplescreamingand
dogs
barking.I
looked
outside
and
thesmoke
was
choking
me.Itwas
like
anawful
dream."MrPeterson,head
of
the
fire
service,confirmsthatadropped
cigarette
end
on
a
carpetofthe8th
floor
startedthe
fire
and
that
the
automatic
firealarms
did
notgooff
quicklyenoughtopreventthedisaster.Ateamiscurrentlyinvestigating
the
accidentfurther.10
JulyFirefightersputouttowerblockfireFrefightersquicklyputouttheHendersonTowerfirelastnight.The
fire,which
is
thought
to
have
started
fromthe
8th
floor,spread
quickly
through
the
tower
block
onSunday
night,leaving
people
on
the
upper
floors
trapped.Fears
grew
that
the
number
of
deaths
could
reach5,accordingtofiguresreleasedbyemergencyservices.Fireenginesandambulances,called
at9:30p.m,reached
the
scene
within
15minutes.By
this
time,the
fire
hadextended
to
the15th
floor.Firefighters
got
the
situation
under
control
around11p.m.There
is
concern
that
the
construction
company
thatbuilt
the
tower
blockhad
notfollowed
fire
safety
rules.News1:rescueeffortsoffirefightersNews2:
thenumbersofdeathsandinjuriesFactual
differences.Thenumbersofdeathsdiffer:5innews
1while9
in
news
2Whatarethebiggestdifferencesbetweenthetwonews
reports?News
1:concerns.News
2:
furtherinvestigationDifferentemphasisDifferentdetailsDifferentbackgroundsameevent.
Haveyougotthesameinformation?Can
wesimply
judge
which
is
false
news?Youhavereadthe
two
newSreportswhichinformusof
thewhery?Q0EST)0NSwhat
WhathowwhoPara
1
:Newsreportsusuallycomewithdifferences.Paras2-3:Therearethreereasonsforthe
differences.Para4
:Wecanbecomecriticalreadersin
many
waysdifferentprioritiesdifferentstagesdifferentwaystoapproachinformationreadnewsfromdifferentperspectives
and
stagesbe
criticalaboutthe
information
wereceiveReading
newsreports
criticallyReadingfor
structure1.Howlongdidittakethe
firefightersto
getthesituationunder
controlaccordingtothe
firstnewsreport?News
1,L7-9)Aboutonehourand
fifteen
minutes.2.How
did
Lisa
feel
about
the
fire
according
to
the
second
newsreport?
News
2,L7)Shefeltitwaslike
an
awful
dream.Readthetwonewsreportsandthe
article
again
carefully
andanswerthefollowing
questions.DetailedreadingReadthetwonewsreportsandthe
article
again
carefully
andanswerthefollowing
questions.3.
Whatshouldwenotdowhenwecomeacross
factualdifferences
indifferentnewsreports?
(Para
3,L13-15)WhenwecomeacrosSsuchfactualdifferences,we
should
not
rushtotheconclusionthatoneof
thenews
reports
gives
false
information.4.
Whatmaydifferent
journalistsdowhenanestimate
ofa
number
is
given?
Para3,L20-21)Journalists
may
choose
to
present
the
minimum,the
maximumorsomethinginbetweenintheirnews
reports.To
inspire
readers
to
think
about
theTo
introduce
the
following
content.Detailed
reading
(para1)1.What's
the
function
of
the
last
sentence
in
Para.1?question.··1.How
does
the
writer
develop
para.2and
3?A.By
listing
figures
B
By
giving
examples
C.By
testing
theories2.What
examples
are
given
to
support
the
points?3.How
can
we
be
critical
readers
according
to
paras.2-3?Suggestion
1:Read
more
than
one
report
and
understand
an
event
in
amore
comprehensive
way.Suggestion
2:Don't
rush
to
the
false
conclusion
and
remember
to
checkwhen
the
reports
are
written.ISuggestion3:Checkdifferentsourcestodrawamoreinformedconclusion.Detailed
reading(paras.2-3)To
getmore
accurate
information,we
shouldreadnewsreports
fromvariousperspectives
and
atdifferent
stagesWeshouldbecritical
about
the
information.Detailedreading(para
4)conclusion1.What
else
can
wedoto
be
critical
newsreaders?Do
moreresearchon
the
newS
source.Do
moreresearchon
thejournalist
's
professionallevel.
Don'treadthenewswithprejudiceand
preference.2.
Besides
reading
news
,whatothermass
mediacontentshould
we
be
critical
about
as
well?Digitalmedia:
Tik
Tok
;
Wechat;
Weibo..Outdoor
media
:advertisements
…Broadcastmedia
:TV
;radio
..Printmedia:magazines;journals
..Critical
thinkingSummaryWerelyonnewstolearnaboutwhatishappeningintheworld
aroundus.1.
However
,weusually
findthatreports
onthe
same
events
contain
differentorevencontradictoryinformation.It
is
advisable
to
remember
that
journalists
may
have
different2.
priorities(priority).Evenif
newsreportsarewritten
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