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Unit

1The

mass

mediaWelcometotheunit

&ReadingBy

the

end

of

this

period,students

will

be

able

to:1.know

the

development

of

the

mass

media;2.identify

the

key

information

in

the

two

news

reports

and

thedifferences

between

them;3.understandthereasonsforthedifferencesbetweennewSreports

andthewaysto

be

a

critical

news

reader.human

instinct:curiositydesireforinformationmass

mediaDoyouknowthedevelopmentof

the

mass

media?Toolsforseeking

information·WeiboNewspapers●Advertisements●...·WeChat●Tiktok●TV·RadioDA·Allof

uswhoprofessionallyusethemassmedia

arethe

shapers

ofsociety.—WilliamBernbach我们所有专业使用大众传媒的人都是社会的塑造者。Outdoor

mediaPrint

mediaMassmediaBroadcast

mediaDigital

mediaWatch

the

video

and

finish

the

following

exercises.1ISII

Book2TimeTypeFormsSince

ancient

timesOutdoor

mediaShop

signs(2)

PosterOther

advertisementsDigitalized

billboardsWiththe

inventionof

printingPrint

media(3)

BooksMagazines(4)

Newspapers(1)

1920s

Broadcastmedia(5)

RadioTelevisionWith

the

invention

of

theInternetDigital

media(6)

BlogsForumsFill

inthe

blanksDigitalmedia:Weibo,WeChat,TiktokBroadcastmedia:TV,RadioPrintmedia:NewspapersOutdoormedia:Advertisements●

Weibo·WeChat·Tiktok·TV·Radio·Newspapers·AdvertisementsClassify

types

of

mass

mediaDiscussion1.Canwebelieveeverythingyoureadina

news

report?Why

orwhynot?2.What'syourattitudetowardsthenewsyoureadin

the

massmedia?positive

negative

supportive

suspiciousindifferentthemostimportantinformationdetailedinformationbackground

orsupporting

informationHeadlineTheleadThebodyThetail(optional)Structureofanewsreport---InvertedpyramidSentence:

1

The

lead

Sentence:

1

DetailedinformationSentence:

2-6

about

the

event

Sentence:

2-6Sentence:

Sentence:

7-8News2DeadlyfireintowerblockcausesseriousdamageNews

1Firefightersputout

towerblockfire

Whatisthefocusofeachnewsreportbasedon

the

headlines

?Firefightersputouttower

block

fire

高层建筑;办公大楼Deadlyfireintowerblock

causes

seriousdamageNews

OneNews

TwoPassage

1:completethetimeline.Firefightersputouttowerblockfire目where④

extendedto

15th

floor

trapped⑤11pm,gotthefireunder

controlThefirespread

,people②

emergency

serviceswas

called

at9:30③15min,

reachedthescene①started8th

floor自whatwhenwho2.

Whatcausedthe

fireaccordingtoMrPerterson?L10~L12Shewasaboutto

havea

bathwhen

she

heard

people

screaminganddogsbarkingandthesmoke

was

choking

her

when

she

look

outside.Itwaslikean

awful

dream

.Adroppedcigaretteendona

center

of

the8th

floor

started

the

fire

and

that

thealarmsautomaticfiredidnotgooffquickly

enough

.1.

What

happenedtoLisawhenthe

firebrokeoutaccordingtothe

secondnewsreport?

L6~L8Passage2:answerthequestionsTimePlaceDeaths

andinjuriesRescue

effortsCauseNewsreport1Sunday

nightHenderson

Tower(1)

The

number

of

death

could

reach

5(2)

Fire

engineand

ambulanc

reached

the

scene

within

1ses5minutes

Newsreport24

confirmeddead

and

dozens

of

peopleinjured(3)

A

droppedcigarette

endon

a

carpet

ofthe

8th

floorA1b

LoalnswiDeadlyfireintowerblockcausesseriousdamageAterriblefirebrokeouton

Sundaynight,leavingtheHendersonTowerseriouslydamaged.Emergencyservicesestimatethatthenumberof

deathscouldreach

9.Bythismorning,4peoplehavebeenconfirmed

dead.The

fire

hasalsoleftdozensof

peopleinjured,5of

whom

arein

a

critical

condition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminor

injuries.She

recalled,"IwasabouttohaveabathwhenIheardpeoplescreamingand

dogs

barking.I

looked

outside

and

thesmoke

was

choking

me.Itwas

like

anawful

dream."MrPeterson,head

of

the

fire

service,confirmsthatadropped

cigarette

end

on

a

carpetofthe8th

floor

startedthe

fire

and

that

the

automatic

firealarms

did

notgooff

quicklyenoughtopreventthedisaster.Ateamiscurrentlyinvestigating

the

accidentfurther.10

JulyFirefightersputouttowerblockfireFrefightersquicklyputouttheHendersonTowerfirelastnight.The

fire,which

is

thought

to

have

started

fromthe

8th

floor,spread

quickly

through

the

tower

block

onSunday

night,leaving

people

on

the

upper

floors

trapped.Fears

grew

that

the

number

of

deaths

could

reach5,accordingtofiguresreleasedbyemergencyservices.Fireenginesandambulances,called

at9:30p.m,reached

the

scene

within

15minutes.By

this

time,the

fire

hadextended

to

the15th

floor.Firefighters

got

the

situation

under

control

around11p.m.There

is

concern

that

the

construction

company

thatbuilt

the

tower

blockhad

notfollowed

fire

safety

rules.News1:rescueeffortsoffirefightersNews2:

thenumbersofdeathsandinjuriesFactual

differences.Thenumbersofdeathsdiffer:5innews

1while9

in

news

2Whatarethebiggestdifferencesbetweenthetwonews

reports?News

1:concerns.News

2:

furtherinvestigationDifferentemphasisDifferentdetailsDifferentbackgroundsameevent.

Haveyougotthesameinformation?Can

wesimply

judge

which

is

false

news?Youhavereadthe

two

newSreportswhichinformusof

thewhery?Q0EST)0NSwhat

WhathowwhoPara

1

:Newsreportsusuallycomewithdifferences.Paras2-3:Therearethreereasonsforthe

differences.Para4

:Wecanbecomecriticalreadersin

many

waysdifferentprioritiesdifferentstagesdifferentwaystoapproachinformationreadnewsfromdifferentperspectives

and

stagesbe

criticalaboutthe

information

wereceiveReading

newsreports

criticallyReadingfor

structure1.Howlongdidittakethe

firefightersto

getthesituationunder

controlaccordingtothe

firstnewsreport?News

1,L7-9)Aboutonehourand

fifteen

minutes.2.How

did

Lisa

feel

about

the

fire

according

to

the

second

newsreport?

News

2,L7)Shefeltitwaslike

an

awful

dream.Readthetwonewsreportsandthe

article

again

carefully

andanswerthefollowing

questions.DetailedreadingReadthetwonewsreportsandthe

article

again

carefully

andanswerthefollowing

questions.3.

Whatshouldwenotdowhenwecomeacross

factualdifferences

indifferentnewsreports?

(Para

3,L13-15)WhenwecomeacrosSsuchfactualdifferences,we

should

not

rushtotheconclusionthatoneof

thenews

reports

gives

false

information.4.

Whatmaydifferent

journalistsdowhenanestimate

ofa

number

is

given?

Para3,L20-21)Journalists

may

choose

to

present

the

minimum,the

maximumorsomethinginbetweenintheirnews

reports.To

inspire

readers

to

think

about

theTo

introduce

the

following

content.Detailed

reading

(para1)1.What's

the

function

of

the

last

sentence

in

Para.1?question.··1.How

does

the

writer

develop

para.2and

3?A.By

listing

figures

B

By

giving

examples

C.By

testing

theories2.What

examples

are

given

to

support

the

points?3.How

can

we

be

critical

readers

according

to

paras.2-3?Suggestion

1:Read

more

than

one

report

and

understand

an

event

in

amore

comprehensive

way.Suggestion

2:Don't

rush

to

the

false

conclusion

and

remember

to

checkwhen

the

reports

are

written.ISuggestion3:Checkdifferentsourcestodrawamoreinformedconclusion.Detailed

reading(paras.2-3)To

getmore

accurate

information,we

shouldreadnewsreports

fromvariousperspectives

and

atdifferent

stagesWeshouldbecritical

about

the

information.Detailedreading(para

4)conclusion1.What

else

can

wedoto

be

critical

newsreaders?Do

moreresearchon

the

newS

source.Do

moreresearchon

thejournalist

's

professionallevel.

Don'treadthenewswithprejudiceand

preference.2.

Besides

reading

news

,whatothermass

mediacontentshould

we

be

critical

about

as

well?Digitalmedia:

Tik

Tok

;

Wechat;

Weibo..Outdoor

media

:advertisements

…Broadcastmedia

:TV

;radio

..Printmedia:magazines;journals

..Critical

thinkingSummaryWerelyonnewstolearnaboutwhatishappeningintheworld

aroundus.1.

However

,weusually

findthatreports

onthe

same

events

contain

differentorevencontradictoryinformation.It

is

advisable

to

remember

that

journalists

may

have

different2.

priorities(priority).Evenif

newsreportsarewritten

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