《商务英语函电2》课件-Lesson 1 Introducing a Trading Company 国际贸易公司简介

PARTI

DevelopingPotentialCustomers开发潜在客户Task1EstablishingTradeRelations建立业务关系LearningObjectivesTobeabletowriteemailsaskingfortheestablishmentofbusinessrelationsTograspthewritingplans,usefulsentencesandphrasesofdevelopingnewcustomersLesson1IntroducingaTradingCompany介绍贸易公司

Nidera

NideraisamajorinternationalagribusinessandtradingcompanywithanannualturnoverinexcessofUSD17billion.Thefirm,whichwasestablishedin1920withitsheadquarterinRotterdam(theNetherlands),focuseditsearlycommercialactivitiesongrainandfoodstuffs.OnFebruary28,2014,51%stakeinNiderawasacquiredbytheChinaNationalCereals,OilsandFoodstuffsCorporation(COFCO).Basicinfo:businessscope,businessfigures,history,developmentASAMPLEINTRO

Nideraisanexpertinthetrading,origination,processing,merchandising,handling,storageandlogisticsofgrain,grainby-products,oilseedsandvegetableoils.Inaddition,NideraisengagedinthedistributionofcroptechnologyanditisaleadingseedresearchandproductioncompanyinSouthAmerica.ItsplantsinArgentinahavebeencertifiedtoISO9001:2008,ISO22000:2005,ISO14001:2004,OHSAS18001:2007,andHACCPCodexAlimentarius.InSeptember2010,NiderabecameoneofthefirstinternationalSustainabilityandCarbonCertification(ISCC)certifiedtradingcompaniesintheNetherlands.ASAMPLEINTROProducts&services,certification/strenghs

Today,thecompanyhasdomesticandinternationaloperationsinmorethan20majorexportandimportcountriesanddistributesitsproductstomorethan60countriesworldwide.Thisprivatelyheldcompanyemploysaround3,800peoplegloballyandhas29whollyownedoperationalfacilities.Thecompanyservesasaliaisonbetweenmarketsinitscapacityasadomesticandinternationaltraderofagriculturalcommoditiesandmaintainsanin-housefreightdivisiontoaccommodatecustomers’specificshippingrequirements.ItsbrandsincludeSuperseries,LabradorseriesinthecroptechnologybusinessandLegitimointheedibleoilbusiness.A

SAMPLEINTROBusinessconnections,size,brands

TheCorporateVisionistocreatesustainableeconomic,socialandenvironmentalvaluethroughitsroleasaleadingmulti-commodityoriginatoranddistributorintheglobalagriculturemarkets.Itstrivestobeareliable,innovativeanddynamicbusinesspartnerthatprovidesthehighestqualitybusinesssolutionsandforgesstrongandlong-termrelationshipswithitscustomersandstakeholdersatlarge,fosteringpartnershipsandopendialogue.TheCorporateValuesareIntegrity,Commitment,RespectandAccountability,guidingthecompany'soperationsandbusinessworldwideinaresponsiblemanner.ThesevalueshelpNideratofulfillitspurposeandtoachieveitsvision.ASAMPLEINTROVision&ValuesNotesNidera:荷兰尼德拉公司，世界知名农产品和大宗产品交易集团。tradingcompany:贸易公司tradingpartner贸易伙伴trade:n.贸易；买卖tradeagreement贸易协定Seventypercentofthecountry'stradeiswithEurope.该国70%的贸易是和欧洲做的。trade:v.从事……贸易，进行……交易Nideratradesinleadinghybridsandvarietiesoffiveoftheworld’smainstaples(wheat,corn,soybeans,sunflowerseeds,andsorghum).Nidera从事世界五种主要粮食作物（小麦、玉米、黄豆、葵花籽和高粱）的主要杂交品种和变种的贸易。tradern.商人，交易商awool/sugartrader毛料商/糖商turnover:n.营业额，成交量，在给定的时间成交的总额annualturnover年营业额

exportturnover出口交易额foreigntradeturnover对外贸易额

salesturnover营业额firm:n.公司，商号alawfirm律师事务所anaccountancyfirm会计事务所headquarter:n.总部v.总部设在，常用缩写HQ表示GMisheadquarteredinDetroit,Michigan.通用汽车总部设在美国密执根州的底特律城。表示公司总部地点还可以说：TheWTOisbasedinGeneva.世贸组织设在日内瓦。ThecompanyhasitsbaseinLondonandbranchesinallEuropeancountries.公司总部设在伦敦，分公司遍布所有欧洲国家。acquire:v.收购，购得mergersandacquisitions企业兼并与收购，简称“并购”，缩写为M&ACOFCO:中粮集团。中国最大的粮油食品进出口公司by-product:副产品，也可以写作byproductnativeproduceandanimalbyproducts土畜产品beengagedin:从事，从事……经营活动表示公司“经营”，还可以用以下表达方式：dealin:经营Thisfirmdealsinfurs.这家公司经营皮货。handle:v.经营Wehavebeenhandlingchemicalsformorethan20years.我们经营化工有20多年了。specializein:专营Wespecializeintheimportandexportoftextiles.我们专营纺织品进出口业务。in…line(business):经营WeareinArtsandCraftsline.我们做手工艺品。distribution:n.分发；分配distributev.分发；分配ThecompanyaimseventuallytodistributeitsproductsthroughouttheEuropeanUnion.公司计划最终让产品行销欧盟国家。certify:v.（以书面形式）证明；发证书给……Thecompaniesarerequiredtoobtainthird-partyauditstocertifythattheyadheretothestandards.这些公司必须取得第三方审核，以证明他们坚持了上述标准。BVhascertifiedourfactorytoISO9001:2000.必维（即法国船级社）已按照ISO9001:2000标准给我们工厂颁证。certificate:n.证书SGSisthelegalthirdpartytoissuesuchconformitycertificate.通标公司是可以签发这种合格证书的合法第三方机构。certification:n.认证ObtainingISO9001certificationisextremelydifficult,andmanyaftermarketpartsmanufacturersarehesitanttoadoptthisstandard.通过ISO9001质量体系认证十分困难，很多售后（汽车）配件厂商对是否采用这一标准犹豫不决。third-partyindependentcertificationbody第三方独立检验机构ISO:国际标准化组织全称是InternationalOrganizationforStandardizationISO9001:2008质量体系认证ISO22000:2005食品安全体系认证ISO14001:2004环境管理体系认证domestic:a.本国的，国内的domesticmarket国内市场

domesticdemand国内需求domesticairlines国内航空公司

domesticflights国内航班export:n.出口；出口商品Wehavebeenhandlingtheimportandexportoftextilesformanyyears.我们经营纺织品的进出口业务已有很多年了。Ourexportsnowexceedourimportsinvalue.目前我们出口值超过进口值。export:v.出口Thecompanyimportsrawmaterialsandexportsthefinishedproducts.该公司进口原料而出口成品。exporter:n.出口商import:n.进口；进口商品v.进口importer:n.进口商privatelyheldcompany:私营企业，私人控股企业employ:v.雇用Ourcompanyemploys1,500membersofstaff.我公司雇用1,500员工。whollyownedoperationalfacilities:全资的经营机构liaison:n.联络；联络人liaisonoffice联络处，联络办公室headoffice总部

branchoffice分部，分公司parentcompany母公司

subsidiaries子公司market:n.市场thestockmarket股票市场

thejobmarket就业市场themoneymarket金融市场

theemergingmarket新兴市场in-housefreightdivision:公司内设的货运部门freight:n.货运；运费oceanfreight海运费

airfreight空运费freightforwarder货运代理商

containerfreightstation集装箱货运站division:n.部门，处，室，科。如：thesalesdivision销售部门customer:n.顾客，主顾；客户regular/oldcustomer老客户 newcustomer新客户valuedcustomer重要的客户 customersatisfaction客户满意度customerpreference客户喜好 customerreference客户（提供的）资信证明potentialcustomer潜在顾客 customerservicedepartment客户服务部brand:n.=brandname品牌brandimage品牌形象imitationbrand冒牌brandedgoods品牌货Theseller’sbrandistobeclearlystampedontheendofeachpiece.每件的末端应清楚地加印卖方的品牌。sustainable:a.可持续的sustainabledevelopment可持续发展EXERCISESI.TranslatethefollowingexcerptsofcompanyintroductionsintoChinese.

1.Foundedin1978,Versace（范思哲）isoneoftheworld'sleadinginternationalfashionhouses.TheItalianparentcompanyoftheVersaceGroup,GianniVersaceS.p.A.designs,marketsanddistributesluxuryclothing,accessories,fragrances,makeupandhomefurnishingsunderthevariousbrandsoftheVersaceGroup.1.范思哲创立于1978年，是全球国际时尚业的先锋。范思哲集团位于意大利的母公司詹尼·范思哲公司负责设计、营销和分销旗下诸多品牌的高档服装、配饰、香水、化妆品和家具产品。II.TranslatethefollowingsentencesintoChinese.

2.Whenwewerefoundedin1802,DuPont（杜邦）wasprimarilyanexplosivescompany.Onehundredyearsago,ourfocusturnedtochemicals,materialsandenergy.Today,wedeliverscience-basedsolutionsthatmakearealdifferenceinpeople'slivesaroundtheworldinareassuchasfoodandnutrition,healthcare,apparel,safetyandsecurity,construction,electronicsandtransportation.2.1802年成立时，杜邦公司主要生产炸药。一百年前，我们的重点转向了化学品，材料和能源。今天，我们提供以科学为基础的解决方案，对世界各地的人们在食品、营养、保健、服装、安全、建筑、电子和交通等领域的生活产生巨大影响。II.TranslatethefollowingsentencesintoChinese.

3.GeneralMotorsCorp.（通用汽车公司）,theworld'slargestvehiclemanufacturer,employs349,000peoplegloballyinitscoreautomotivebusinessandsubsidiaries.GM'sglobalheadquartersisattheGMRenaissanceCenterinDetroit,USA.Foundedin1908,GMhasbeentheglobalautomotivesalesleadersince1931.GMtodayhasmanufacturingoperationsin32countriesanditsvehiclesaresoldinmorethan190countries.Asthefirstautomotivecompanytomass-produceanaffordableelectriccar,andthefirsttodevelopanelectricstarterandairbags,nowGMiscommittedtoanall-electricfuture.3.通用汽车，世界上最大的车辆制造公司，在其核心汽车业务和子公司就在全球范围内雇佣有34万9千名员工。成立于1908，通用汽车自1931年以来已成为全球汽车销售的领导者。今天，通用汽车公司在32个国家进行生产经营，其车辆在190多个国家销售。通用汽车是第一家大规模生产价格可接受的电动汽车的汽车公司，并且是第一家开发电动起动器和安全气囊的公司，现在通用汽车致力于全电动汽车的未来。II.TranslatethefollowingsentencesintoEnglish.

1.Ourcompanywasfoundedin1970sandhasbeenhandlingtheimportandexportofmedicinesandhealthproductsformorethan40years.WeareheadquarteredinBeijing.1.我公司成立于二十世纪70年代，从事医药保健品（medicinesandhealthproducts）的进出口已有40多年了。公司总部设在北京。III.TranslatethefollowingsentencesintoEnglish.

2.Besidessixcooperativefactories,wealsohaveaself-ownedfactorywhichoccupiesanareaof10,000squaremetersandhasbeencertifiedtoISO9001:2000.2.我公司拥有6家合作工厂（cooperativefactory）和1家自属工厂。自属工厂占地（occupyanareaof）约1万平方米，已通过ISO9001:2000质量体系认证。III.TranslatethefollowingsentencesintoEnglish.

3.Ourregisteredcapitalis30millionRenminbiYuan.WehavebranchesinLondon,HamburgandMalaysia.Thedomesticemployeesare2,500intotal.3.我们的注册资本（registeredcapital）是三千万人民币。在伦敦、汉堡、马来西亚各有一家分公司。国内雇员达2500人。III.TranslatethefollowingsentencesintoEnglish.

4.ShengjiaArts&CraftsFactoryisamanufacturerwiththecapabilityofR&D,productionandtradingofartworkfurniture.4.盛家工艺品厂是一家集研发、生产、经营于一体的工艺家具生产企业。III.TranslatethefollowingsentencesintoEnglish.

5.Withaturnoverof200millionUSdollarslastyear,werankedhighamongtheChina’sTop500ForeignTradeEnterprisesbyimportandexportvalue.5.我公司去年营业额达2亿美元，位于（rank）中国进出口额500强企业前列。WRITINGTASK请你根据以下信息撰写一篇贵公司的介绍：

山东天意工艺品进出口公司座落在美丽的海滨城市—青岛。

公司成立于1982年，主要经营各类工艺品的生产和进出口业务。2019年出口额为3246万美元，是山东省最大的编织工艺品制造和进出口公司之一。TaskA1-1EnglishWRITINGTASK

公司在多年的经营活动中建立了稳定的货源供应和销售渠道。在国内创建了2家自属生产企业，占地2万平方米，员工总数达到280余名，其中专业研发人员25名。同时，公司与省内外50多家工艺品生产厂家保持着良好的协作关系。2012年，自属工厂通过了SGS公司的ISO9001:2000质量体系认证。2013年工厂通过了IKEA验厂。TaskA1-1EnglishWRITINGTASK

公司现经营的商品主要有：装饰品（decorations）、手提包、鞋帽、人造花（果）（artificialflowersandfruits）、仿真首饰（simulationjewelries）、圣诞礼品、工艺美术品、瓷器等多种工艺品和日用工艺品。产品设计新颖，工艺精美。选取玉米壳（cornhusk）、麦秸（wheatstraw）、纸绳（paperstraw）、海草（seagrass）、酒椰（Raphia）、柳条（wicker）等纯天然材料加工而成的编织工艺品远销北美、南美、东欧、东南亚和非洲市场。TaskA1-1EnglishWRITINGTASK

此外，可承接OEM订单，根据客户要求加工产品，设计以及定做包装。多年来，公司以优质的服务、可靠的质量和良好的信誉，赢得了海内外客商的信赖。

随着公司对外贸易的持续发展，公司将不断增强企业竞争力、创造力，打造良好的品牌效应和现代化的企业形象，实现企业稳定、快速的持续发展。TaskA1-1EnglishWRITINGTASK

地址：青岛市香港西路65号山东工艺品大厦16-17层

电话：+86-532-82748906

传真：+86-532-82748909

邮编：266071Email:inquiry@

公司网页：TaskA1-1EnglishWRITINGTASK

ShandongTianyiArts&CraftsImp.&Exp.Co.,Ltd.islocatedinthebeautifulcoastalcity–Qingdao.Foundedin1982,Tianyihasbeenengagedintheproduction,importandexportofvariousartsandcraftsforover30years.In2014,weachievedanexportvalueuptoUSD32,460,000.Tianyiisoneoftheleadingcompaniesmanufacturingandtradingknittingartsandcrafts.TaskA1-1中文WRITINGTASKWehaveestablishedastablesupplyofgoodsandsaleschannelsinmanyyearsofbusinessactivities.Wesetuptwoself-ownedfactoriesinChina,coveringanareaof20,000squaremeters.Thetotalnumberofemployeeshasreachedmorethan280,25ofwhichareR&Dprofessionals.Besides,wekeepgoodbusinessconnectionswithover50artworkmanufacturersinandoutsideShandongprovince.Theself-ownedfactoryhasbeencertifiedtoISO9001:2000bySGSin2012andpassedthefactoryauditbyIKEAin2013.TaskA1-1中文WRITINGTASKWemainlyhandlevariousartworksandhandicraftsfordailyuse,suchasdecorations,handbags,shoesandhats,artificialflowersandfruits,simulationjewelries,Christmasgifts,artsandcrafts,porcelains,etc.Thepr