《跨境电子商务英语》课后习题答案

《跨境电子商务英语》课后习题答案

Unit1OverviewofCross-BorderE-Commerce

1.1TheConceptofCross-BorderE-Commerce

Warming-upActivities

Matching

1.B

2.D

3.E

4.C

5.A

TextAConceptandCharacteristicsofCross-BorderE-Commerce

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

definition;cross-borderretaile-commcrce;cross-borderB2Be-commerce;

cross-borderimportandexporte-commcrce;logistics;informationflow;ecological

system;divisionoflabor

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.F

4.F

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.B

2.A

3.E

4.D

5.C

ILChoosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.C

3.A

4.B

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.incustomsclearance

2.bedividedintothefollowingsteps

3.intermsofsizeandreach

4.cooperatewithus

5.focusoneconomicdevelopment

TextB

Exercise

Openquestion.

1.2TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeign

Trade

Warming-upActivities

Matching

1.D

2.C

3.B

4.E

5.A

TextACross-BorderE-CommercevsTraditionalForeignTrade

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

confuse;thecost;theprocess;themodel

ILReadthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.T

4.F

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.E

2.B

3.A

4.C

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.C

3.A

4.B

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.confusecross-bordere-commercewith

2.concentrateonhisstudies

3.benefitstotheendconsumer

4.forsavingtheintermediatelinks

5.distinguishesitfromotherartforms

TextB

Exercise

Openquestion.

1.3Cross-BorderE-CommerceDevelopmentinChina

Warming-upActivities

Matching

l.D

2.C

3.E

4.B

5.A

3.C

4.B

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.beexpectedtocutdown

2.combinedwithsubscriptions

3.contributetomorecooperation

4.Mostthingsworthhaving

5.Newonlinemodelswillspringup

TextB

Exercise

OpenQuestion.

Unit2MainCross-BorderE-CommercePlatforms

MainCross-BorderE-CommercePlatformsinChina

Warming-upActivities

Matching

1.D

2.E

3.B

4.C

5.A

TextAConceptandCharacteristicsofCross-BorderE-Commerce

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

Kaola;JDWorldwide;VIPInternational;applicationprocess;logistics;Brand

FlagshipStore;ExclusiveStore;directly;onlinediscount

ILReadthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

1.F

2.F

3.F

4.T

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.E

2.C

3.D

4.B

5.A

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

l.C

2.D

3.A

4.D

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.intermsofthepopularityofEnglish

2.thequestionofsoleagent

3.applyforjobs

4.globalmarketshare

5.focusondoingthebest

TextB

Exercise

Openquestion.

MainCross-BorderE-CommercePlatformsinOtherCountries

Warming-upActivities

Matching

I.D

2.B

3.A

4.E

5.C

TextATheLargestE-CommercePlatformsinOtherCountries

ReadingComprehension

I.Completethefollowingsummaryofthetext.

eBay;Shopify;Amazon;eBay;theirownwebsites;asubscriptionfee;anonlinemall;

bigbrands

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

LT

2.F

3.F

4.T

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.E

2.B

3.A

4.C

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.D

2.A

3.B

4.C

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.relyoninternationalmarkets

2.Themonthlysubscriptionfee

3.Creatinganewsubscriptionservice

4.fulfillorder

5.yourproductlisting

TextB

ActivityOne:choosethecorrectfeaturefortheproduct.

回Computers&Accessories

/Electronics

ActivityTwo:Uploadtheproductbytillingtheinformationbelow:

Title:RazerViperStandardEditionWiredMouse

ModelNo.:RZ01-03250100-R3M1

BrandName:Razer

Price:109Yuan

Color:Black,White

ItemHigh:127mm

ItemLenglh:73mm

ItemWidth:43mm

ItemWeight:about96g

Unit3Pre-saleServicesofCross-BorderE-Commerce

3.1StoreDescription

Warming-upActivities

Matching

1.B

2.D

3.A

4.E

5.C

TextA

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

differentiate;storedescription;personality;agoodstory;error-freewriting;relevant

details

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.T

3.F

4.T

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.E

2.B

3.D

4.A

5.C

ILChoosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.C

3.A

4.D

5.A

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.concentrateontargetaudience

2.setthetoneforthemeeting

3.Asidefromminordifference

4.benotinclinedto

5.connectwithothers

TextB

Exercise

1.onestopbandagedresssupplierandmanufacturer;15minutes*drive;10years'

experience;over1000squaremetersworkshop;offeringglobaltimelyshipping;

makingsuretechnologyandcraftsmanshipisthetopgradeinthisindustry;quality

checking;continuousnewstylesdesignanddevelopment;Variouspaymentand

shippingoption;customizedBrandLabel

2.Establishedin2003,ShenzhenVissonTechnologyisaR&Dcompanylocatedin

Shenzhen,China,whichhasbeenexpandingitsbusinessfieldsgloballyand

continuouslytowardsnewmilestone.ThemajorproductsareTVBOXbasedon

Androidsystem.AndroidTablet,andotherdigitalproductsandaccessories.

WeareabletoofferourclientscustomizedOEMservicetomeettheirspecific

requirements.

Withover500stuffmembersandoutstandingR&Dteam,wehavebeen

providingpopularandhighqualityproducts.Wehavestrongqualitycontrol

managementandmorethantencooperatingfactoriestosupplyuswithvery

competitiveitemstosatisfycustomersthroughouttheworld.

Advancedtechniques,goodquality,competitivepriceandprofessional

after-salesservicesarethecoresofVissonCompany.Fromhardware&software

developmenttoproductandpackagedesign,weprovideadvancedandhighquality

androidproductswiththeeffortofouroutstandingR&Dteam.Wearealwaysinthe

leadingtoofferthenewestandroidsoftwareforourcustomer.

Ourprinciple:Honesty,CredibilityandMutualBenefit.

3.2ProductSelection

Warming-upActivities

Matching

1.C

2.B

3.A

4.E

5.D

TextA

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

accuratesearch;classificationsearch;strangeandnew;averagesalesperformance

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.F

4.T

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.C

2.D

3.A

4.B

5.E

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.C

3.A

4.D

5.A

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

I.betargetedatspecificgeographies

2.userslogin

3.makegooduseofthisplatform

4.berelatedtoperformance

5.issuitableforacertainregion

TextB

Exercise

Openquestion.

3.3ProductDescription

Warming-upActivities

Matching

l.E

2.A

3.C

4.B

5.D

Exercises

ReadingComprehension

I.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)orfalse

(F).

1.T

2.F

3.F

4.T

5.F

ILReadthetextanddiscussthefollowingquestions.

I.Incompleteproductinformationwon'twincustomers,trust.

2.Itwillresultinfailureofproductlistingandevenpunishment.

3.Improvereadabilityhyenhancingtheorganizationofthedescription.

4.Theyareconvincingandarehelpfultowinthecustomers1trust.

5.Itmeansaseriesofconnectedthingsaboutsales.

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.E

2.C

3.D

4.B

5.A

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.B

3.C

4.A

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.beimpressedbyhischarm

2.resultintheterminationofthecontract

3.failstokeeptheappointment

4.basedhisconclusionon

5.seetheworldindifferentangles

TextB

Exercise

Materialparameters:

I.Innertent:170Tbreathablepolyesterfabric.

2.Outertent:190Tpolyesterfabric,gluecaulkedwaierprooftreatment,Waterproof

index:2000-3000mm.

3.Tentbottom:PE2000mmwaterproof&TearresistantOxfordcloth.

4.Doublesidesdoublelayerdoorswithmeshclothwindows.

5.Gauzetent:Polyester50*50B3meshcloth.

6.Framebar:7.9mmfiberglassrod.

7.Accessories:4windropes,10nails,3framebars,manualbook,packagingbag.

8.Weight:2.6kgapproximately

9.Packingsize:50*15*15cmonly.

Features:

I.ClassicInnertentdesign,frontandreardoor,independentaccess,convenient

andcomfortable.

2.DoublelayerInnertvnlscouldbeshutupaluighlsloslopihcdaiiipncssandtain.

3.Theinnertentcanbeusedaloneinsummer.

4.Selectedhighqualityfiberglassrodswith7.9mmdiameterarelight-weighted,

durable,easytoinstallandtodismantle.

5.Largeventilationwindowsareonsides,withpolyester50*50B3mesh,breathable

andanti-mosquito.

6.Therearetwopocketsinsidethetentwhichcanbeusedtokeepcellphones,keys.A

hookerontheroofofthetentcouldbeusedtohangthecampinglamp.

3.4ProductPricing

Warming-upActivities

Matching

1.D

2.E

3.C

4.A

5.B

TextA

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

calculate;overall;revenuegoals;competition;businessvalue

ILReadthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

1.F

2.T

3.T

4.F

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.B

2.D

3.C

4.E

5.A

ILCompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.madesomeadjustments

2.customers'motivation

3.majorcompetitors

4.Admittedly

5.conductaninvestigation

TextB

Exercise

Themostcommonhourly;project-based;retainer;performance-based;cost-plus

pricingmodels

The4Csofpricingcustomers;currentpositioning;competitors;costs

yourproduct

Thefourmainpricingeconomypricing;penetrationpricing;priceskimming;

strategiespremiumpricing

Otherkindsofpricingpsychologicalpricing;bundle/productlinepricing;

strategypromotionalpricing;geographicalpricing;captiveproduct

pricing;optionalproductpricing;valuepricing;dynamic

pricing

Unit4On-salcServicesofCross-BordcrE-Commcrcc

4.1ProductInformationInquiryandReply

Warming-upActivities

Matching

1.D

2.E

3.A

4.B

5.C

TextATheMostEffectiveWaytoWriteInquiryResponseEmail

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

effective;gratitude;inquiry;accordingto;contact;suggest

II.Readthetextanddecidewhetherthefollowingstatementsarctrue(T)or

false(F).

l.T

2.F

3.T

4.T

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.E

2.A

3.B

4.C

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

I.D

2.D

3.A

4.A

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

I.accordingtothispurchaseorder

2.aswellasthefirstmonth'srent

3.clarifythesituation

4.expressmydeepgratitudefor

5.attachanycertificate

TextB

Inquiry

Wehavelearnedfromtheexhibitionthatyoumanufacturearangeof

high-fashionhandbagsinavarietyofleathers.Weoperateaqualityretailbusiness

andalthoughoursalesvolumeisnotlarge,weobtainhighpricesforourgoods.

Wouldyoupleasesendmeacopyofyourhandbagcataloguewithdetailsofyour

pricesandpaymentterms?

Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesofthevarious

skinsfromwhichthehandbagsaremade.

Response

Thankyouforyourinquiryof16July.Wearepleasedtohearthatyouare

interestedinourproducts.Wearesendingyouacopyofourlatestcataloguesunder

separatecover,togetherwithsamplesofsomeoftheskinsweregularlyuseinthe

manufactureofourproducts.

Iregrettosaythatwecannotsendyouthefullrangeofsamples.Youcanbe

assured,however,thatsuchskinsascrocodileandostrich,notincludedintheswatch,

areofthesamehighquality.

Mrs.Angela,ourEuropeansalesmanager,willbeintheUKnextmonthandwill

bepleasedtocallinyou.Shewillhavewithherawiderangeofourproducts.When

youseethem,wethinkthatyouwillagreethatonlythebestqualitymaterialsareused,

andthatthehighstandardofworkmanshipsillappealtothemostdiscriminating

buyer.

Wealsomanufactureawiderangeofleatherbeltsandglovesinwhichyoumay

beinterested.Theyarefullyillustratesinourcatalogueandareofthesamehigh

qualityasourhandbags.Mrs.Angelawillbeabletoshowyouexampleswhenshe

calls.Wclookforwardtoreceivinganorderfromyou.

4.2PriceNegotiation

Warming-upActivities

Matching

l.C

2.E

3.A

4.B

5.D

TextAHowtoNegotiatePrice—WhileKeepingCustomersHappy

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

negotiating;priorities;involve;concessions;transparent;relationship;solid

ILReadthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.T

3.F

4.T

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.C

2.E

3.B

4.A

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.A

2.B

3.C

4.A

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

I.runintobigproblems

2.whentoplayhardball

3.openingupitsMOOCresources

4.makesomeconcession

5.givepriorityto

TextB

DearX,

Thankyouverymuchthatyouareinterestedinouritem.

Weareverysorrytntellyouthatwecan'tofferyonthatlowpriceyouaskedfor.

Wehavebeenaprofessionalsupplierinthisfieldformanyyears.Thequalityofour

goodsisgood.Thepricewelistedisreasonableandhasbeencarefullycalculatedand

leavesuslimitedprofit.Wecan'ttakeanythingofftheprice.Youcancomparethe

pricetothatoftheothersellers.

Ifyourorderismorethanxpieces,wewillgiveyouadiscountofx%off.

Pleaseletmeknowforanyfurtherquestions.Thanks.

Sincerelyyours,

(Yourname)

4.3Placinganorder

Warming-upActivities

Matching

l.C

2.E

3.A

4.B

5.D

TextAWhyRetailersNeedOrderManagementSystems

Exercises

ReadingComprehension

I.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)orfalse

(F).

1.T

2.F

3.F

4.F

5.T

II.Readthetextanddiscussthefollowingquestions.

1.Ordermanagementisfastbecomingthebiggestdifferentiatorbetweenbusinesses.

Theretailerswiththeedgeareusinganordermanagementsystem(OMS)to

maximisecustomerfulfilmentandloyalty,whilealsoincreasingefficiency,

consistencyandreducingcosts.

2.AnOMShandlestheorderprocessfromthepointofcapturetocompletion,

includingdeliveryandreturnofitems.

3.Thecustomershops;Theorderisprocessed;Theorderisshipped;Theorderis

returned.

4.TheOMSanalysestheitemsrequiredtofulfiltheorderanddeterminesthebest

warehouseandshippinglocationtoefficientlycarryoutthisprocess.

5.Becauseoverlycomplexandexpensivereturnpoliciesdiscouragerepeat

purchasing.Slowprocessspeedandpoorintegrationalsoreduceefficiencyand

profits.

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.B

2.D

3.A

4.E

5.C

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

I.C

2.C

3.A

4.D

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

I.setasideminordifferences

2.competenttocarryout

3.enhancethereputation

4.demandarefund

5.typicalof

TextB

I.Therearefivekeyfeatures:Itintegratesacrosscompanysystems;Iteliminates

manualprocesseswithautomation;Itprovidesaninternationalservice;Itreportsand

forecastsstockneeds;Itworksoneverychannel.

2.A:I'dliketoorder500pairsofRainbowsocks.

B:Rainbowsocksareoneofourbestsellinggoods.Iwonderiftheyareavailable

now.LetmecheckitoutinourOMS.Tmsorry.Theyareoutofstockatthemoment.

A:Areyouexpectinganytocomeinsoon?

B:WeexpecttohavethembackinstockaroundMay10.However,wecanprovide

youwithanotherbrandofsimilarquality.

A:Whal'sthebrand?

B:It'sSunflower,alsooneofourbest-sellinggoods,whichwecansellforaslowas

US$1.5each.

A:I'dliketoplaceatrialorderfbrtheSunflowersocksthen.

B:That'sfine.Howmanywouldyouliketoorder?

A:300.IfthegoodsseEaswellasweexpect,wewillsendfurtherordersinthenear

future.

B:OK.

A:Pleasepreparethesalescontract.Aftersigningthecontract,wewillapplyforthe

issuingofaL/Cinyourfavor.

B:OK,Iwillpreparethesalescontractassoonaswecan.

4.4Follow-upofOrderRelatedServices

Warming-upActivities

Matching

l.D

2.E

3.A

4.B

5.C

TextAHowtoNegotiatePrice—WhileKeepingCustomersHappy

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

Soundsales;boost;thank-younote;checkingin;communication;sale;referrals

ILReadthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.F

2.F

3.T

4.T

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.C

2.E

3.D

4.A

5.B

ILChoosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.D

3.A

4.D

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.we'llcheckintomorrow

2.incasethecarinfrontsuddenlystops

3.Themostimportantissueforcustomers

4.Enclosedwiththisletteris

5.boostfoodproduction

TextB

Exercise1

Tip1commitment

Tip2handwrite

Tip3appointmentagenda

Tip4reference

Tip6differentiate

Tip7pizzazz

Tip8persistent

Exercise2

L:Goodmorning,mayIspeaktoMr.Brown?

B;ThisisBrown,goodinuniiug.WlioSspeaking?

L:EmLiFang,SalesRepresentativeofDahuaCompany.WemetatthePhotographic

Equipment&DigitalImagingExhibitioninShanghai.Doyourememberour

multifunctionaldigitalcamerasthatyouwereinterestedin?

B:Yes.Nicetohearyourvoice,Ms.Li.Iwasthinkingaboutthecameraslately.

Thankyouforcalling.

L:Mygreatpleasure.Tmcallingyoutoexpressmygratitudeforyourinterestinour

products,andtellyousomegoodnews.

B:Yes.

L:Lasttimeyouaskedustoreducethepricebygivinga15%discountformorethan

2,000setsofmultifunctionaldigitalcameras,right?

B:Yes.Whatistheresult?

L:Ihaveforwardedittomymanager.Heagreedthatwecouldmeeteachotherhalf

way,andoffereda10%discountfor2,000setsormore.Butshouldyourorderreach

3,000,thediscountwouldbe15%.

B:15%wouldbemorereasonable.Tdliketobuy3,000sets.

L:Great!rile-mailyouafirmofferincludingotherterms.Weassureyouthatwe

willprovidehighqualityandgoodservices.

B:Iappreciatethat.

L:OK.Nicetalkingwithyou,Mr.Brown.Pleasedon'thesitatetocontactmeagainif

youhaveanyquestions.

B:OfcourseIwill.Seeyou.

L:Seeyou.

Unit5After-saleServicesofCross-BorderE-Commerce

5.1Customers9CommentsonProduct/Service

Warming-upActivities

Matching

1.E

2.C

3.A

4.D

5.B

TextAHowtoRespondtoDifferentFeedbacks

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

expressgratitude;seizetheopportunity;expresscuriosity;offeradditionalresources

orsolutions;expressconcern,offersolutions.

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.T

4.T

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.C

2.E

3.D

4.B

5.A

II.Chouse(hebestchoicelucompleteeachofthefullowingsentences.

1.A

2.C

3.B

4.D

5.A

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.Expressgratitude

2.expressconcern

3.Thisisanawesomequestion

4.remaincalm

5.offersolutions

TextB

1.B2.C3.A4.D5.E

5.2SettlingComplaints

Warming-upActivities

Matching

1.D

2.E

3.A

4.B

5.C

TextACommonCustomerComplaints(andHowtoSolveThem)

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

outofstock;onbackorder;follow-through;stayingontopofyouremailsand

messagesregularly;service;trained;insandouts

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.T

4.T

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.B

2.E

3.D

4.A

5.C

ILChoosethebestchoicetocompleteeachofthefollowingsentences.

1.A

2.D

3.B

4.C

5.D

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.keepalargequantityofgoodsinslock

2.slipthroughourfingers

3.there'salwaysthechancethat

4.ignore

5.manufacturers

TextB

1.A2.C3.B

5.3CustomerMaintenance

Warming-upActivities

Matching

1.D

2.E

3.C

4.A

5.B

TextAWhatisCustomerRelationshipManagementandSomeExamples

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

managing;potentialcustomers;nurture;identify;meet.

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

1.F

2.F

3.T

4.T

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.B

2.E

3.A

4.C

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.D

3.C

4.C

5.A

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.pivotalmoment

2.meetsuserneedsandexpectations

3.convincetheinterviewers

4.bebasedon

5.convertintorepeatbuyers

TextB

1.B2.C3.A

Unit6Cross-BorderE-CommerceMarketing

6.1Platform-insideMarketing

Warming-upActivities

Matching

1.B

2.C

3.D

4.A

5.E

TextAPlatform-insideMarketing

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

marketing;paid;KeywordPro;pageviews;processed

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.F

2.T

3.F

4.F

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

1.A

2.C

3.B

4.E

5.D

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.B

2.B

3.D

4.A

5.C

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.marketingtools

2.payperclick

3.deposit

4.rangefrom

5.rankinglist

TextB

Openquestion.

6.2SNSMarketing

Warming-upActivities

Matching

1.D

2.C

3.B

4.A

5.E

TextASocialNetworkingService-SNS

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

Internet-based;social;brand;socialnetworking;relationships

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.F

3.T

4.F

5.F

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.E

2.A

3.D

4.C

5.B

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.A

2.C

3.A

4.B

5.D

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.interactivelevel

2.socialnetworking

3.conversionrate

4.brandrecognition

5.atrustworthybrand

TextB

Openquestion.

6.3MobileMarketing

Warming-upActivities

Matching

1.C

2.A

3.D

4.B

5.E

TextAWaystoMaximizeYourMobileMarketingStrategy

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

proper;prioritize;compatible;mobilemarketing;opt-in;updated

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

l.T

2.T

3.F

4.F

5.T

VocabularyandStructure

I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationinthe

rightcolumn.

l.C

2.A

3.D

4.E

5.B

II.Choosethebestchoicetocompleteeachofthefollowingsentences.

1.A

2.C

3.B

4.B

5.B

III.CompletethefollowingsentencesbytranslatingtheChinesegiveninthe

bracketsintoEnglish.

1.prioritizedlist

2.Previously

3.offering

4.releasedate

5.inconjunctionwith

TextB

Openquestion.

Unit7Cross-BorderE-CommerceLogistics

7.1MainLogisticsChannels

Warming-upActivities

Matching

1.D

2.E

3.B

4.C

5.A

TextALogisticsintheE-Commerce-Era

Exercises

ReadingComprehension

I.Completethefollowingsummaryofthetext.

variousparties;Shipper;Domestic;International;WarehousePersonnel

II.Readthetextanddecidewhetherthefollowingstatementsaretrue(T)or

false(F).

1.T

2.F

3.T

4.F

5.F

VocabularyandStructure

I