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Module6TheWorld’sCulturalHeritageⅠ.阅读理解Heritageisourlegacy(遗产)fromthepast,whatwelivewithtoday,andwhatwepassontofuturegenerations.Ourculturalandnaturalheritagearebothirreplaceable(无可取代的)sourcesoflifeandinspiration.PlacesasuniqueanddiverseasthePyramidsofEgypt,theGreatBarrierReefinAustraliaandtheGreatWallofChinamakeupourworld'sheritage.TheUnitedNationsEducational,ScientificandCulturalOrganization(UNESCO)seekstoencouragetheidentification,protectionandpreservationofculturalandnaturalheritagearoundtheworldconsideredtobeofoutstandingvaluetohumanity.ThisisembodiedinaninternationaltreatycalledtheConventionConcerningtheProtectionoftheWorldCulturalandNaturalHeritage,adoptedbyUNESCOin1972.HowdoesaplacebecomeaWorldHeritageSite?Ittakesalotofpeopletodecide.1)IfacountrywantsoneofitsplacestobeontheWorldHeritageList,ithastoaskUNESCO.Theplacemustbeimportantandspecial.UNESCOputtheGreatWallonthelistin1987because,itsaid,itwasagreatpartofChinesecultureandbeautifullymadetogowiththeland.Whenacountryasks,itmustalsomakeaplanfortakingcareoftheplace.2)TheWorldHeritageCommitteeofUNESCOtalksaboutdifferentplacesanddecideswhethertoputthemonthelist.ThecommitteemeetseveryJune.Manyexpertshelpthecommitteetodecide.3)Afteranewplacegoesonthelist,UNESCOgivesmoneytohelpkeepitlookinggood.Ifaplaceisinseriousdanger,itmaybeputontheListofWorldHeritageSitesinDanger.UNESCOgivesspecialcareandhelptothoseplaces.4)CountrieshavetogiveUNESCOregularreportsaboutplacesonthelist.IfUNESCOthinksacountryisn'ttakinggoodenoughcareofaplace,thesitewillbetakenoffthelist.文章大意:文章告知我们什么是遗产,如何申请遗产,并呼吁人们爱护遗产。1.WhatisthemainpurposeofParagraph1?A.Totelluswhatisheritage.B.Tostresstheimportanceofheritage.C.Toexplaintheaimsofprotectingheritage.D.Tointroducesomeplacesofinterestintheworld.答案:A解析:段落大意题。本段主要说明了什么是遗产及其大体分类,并列举了几个世界遗产的例子,所以A项正确。2.Aboutculturalandnaturalheritagearoundtheworld,UNESCOencouragesallthefollowingEXCEPT________.A.identificationB.applicationC.protection D.conservation答案:B解析:细微环节理解题。依据其次段第一句可知,联合国教科文组织激励、认定和爱护世界遗产,并没有提到利用世界遗产,所以选B项。3.IfaplacesuccessfullybecomesaWorldHeritageSite,thecountry________.A.canaskUNESCOformoremoneyandhelpB.shouldcontinuetotakespecialcareofitC.won'ttaketroubleofcaringforitD.willtrytoputitontheListofWorldHeritageSitesinDanger答案:B解析:细微环节理解题。由短文的最终一段可知,申遗胜利后,要对世界遗产接着加以爱护,假如爱护不善,该遗产可能会从名录上删除。4.ThepurposeofputtingaplaceontheWorldHeritageListis________.A.toattractmoretouristsfromothercountriesB.togetmoremoneyandhelpfromothercountriesC.tohaveittakenbettercareofD.tomakeitknowntoothercountries答案:C解析:推理推断题。通过联合国对一个国家的要求可推知,认定世界遗产的目的是使遗产得到更好的爱护。Ⅱ.概要写作Ifyou'reanythinglikeus,itseemsthatyourstomachstartstogrumble(隆隆响)assoonasMcDonald'sgoldenarchescomeintoview.Thereasonbehindthatisn'tthemouthwateringtasteoftheirdeliciousfries—thisishowtheygetthemtotastesogoodbytheway—it'sactuallypsychological,andithastodowiththecolorsoftheirlogo.Thecolorsredandyellowwerechosenforaspecificreason,anditwasn'tbecausetheylookednicewithRonaldMcDonald'sclownlikeface.Itactuallyhastodowithscience.Thecolorredisstimulatingandisassociatedwithbeingactive.Italsoincreasesheartrate,whichhelpstojumpstartyourappetite.Thecoloryellowisassociatedwithhappinessandisthemostvisiblecolorindaylight,sothat'swhyaMcDonald'ssignissoeasytospotonacrowdedroad.Thebrainprocessescolorbeforeitprocesseswordsorshapes,sothat'swhythefastfoodchainchosethesetwocolorsfortheirlogoandbrand.Redandyellowmakesyouhungry,encouragingyoutowanttobuytheproducttheysell,whilealsomakingyoufeelhappy.McDonald'shasstartedtousethiscolorphilosophytoinfluenceandchangethewaypeoplecurrentlythinkabouttheirbrandaswell.Manyfranchises(授权经销商)inEuropehavestartedtoincorporatemoreofthecolorgreenintotheirstorefrontsandinteriordesignbecauseit'sassociatedwithnatureandbeingenvironmentallyfriendly,somethingMcDonald'shasbeencriticizedfornotbeinginthepast.Thecompanyhasbeenworkingtobecomegreenerbyusingenvironmentallyfriendlyrefrigerationandconvertingusedoilintobiodiesel(生物柴油)fuel.The_reason_why_people_can't_resist_the_temptation_of_McDonald's_is_psychologically_connected_with_colors_of_the_logo.(要点1)Yellow_and_red_were_chosen_to_help_increase_people's_appetite_and_make_the_store_sign_easy_to_spo
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