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Quarterly
URBANSCIENCE.
ElectricVehicle
RetailSalesReport
Q32024
Dataasof9/30/24
©2024UrbanScience®.Allrightsreserved.
ReportOverview
Thiselectricvehicle*(EV)retailsalesreportfeaturesUrbanScience’sproprietary2024salesinsightsthrough
September30,2024,forthebatteryelectricvehicle(BEV),plug-inhybridelectricvehicle(PHEV)andhybridelectricvehicle(HEV)segments,andstate-levelsalesinsightsforthenation’stopfivestatesforelectricvehicleretailsalesvolume.
UrbanScience®DataHub™
TheUrbanScience®DataHub™powersouradvancedsolutionswithunparalleledindustrysales**data–updateddaily–thatdoesn’trelyonmodeledordelayedvehicleregistrationdata.Thisexclusiveresourceensuresunmatcheddataaccuracyandimmediacy,covering95%ofnewvehiclesalesand89%ofcertifiedpre-owned(CPO)salesattheRetailDeliveryReporting(RDR)level.
AboutUrbanScience
UrbanScienceisaleadingautomotiveconsultancyandtechnologyfirmthatservesautomotiveoriginalequipmentmanufacturers(OEMs)anddealers,andtheadvertisingtechnologycompaniesthatsupportthem,aroundtheworld.HeadquarteredinDetroitandoperatingin20officelocationsglobally,UrbanSciencetapsthepowerofitsscience
–anditsunrivaleddata,solutionofferingsandindustryexpertise–tocreateclarityforclientsineventhemost
chaoticmarketconditions.VisitUrbanSformoreinformationabouthowUrbanSciencehelpsautomotivemanufacturersanddealersgainacompetitiveedgebytakingtheguessworkoutofcriticalbusinessdecisions,andinturndrivesimprovedefficiencyandprofitabilityindustrywide.
*Electricvehiclesincludesallmajorelectricpowertrains(PHEV,BEV,HEV).
**Salesreferstovehicleunitsalesanddoesnotrepresentvehiclepriceorrevenue.
©2024UrbanScience®.Allrightsreserved.
ElectricVehicle(EV)RetailSales
Dataasof9/30/24
Q3Growth
YearToDate
Jan.2024–Sept.2024
9,214,151
TotalIndustrySales(AllPowertrains)
1,976,216
ElectricVehicleSales
21.4%
ElectricVehicleMarketShare
18.4%
YoYEVSalesVolumeGrowthJan.-Sept.2024vs.Jan.-Sept.2023
+3.3ppt
YoYEVMarketShareChangeJan.-Sept.2024vsJan.-Sept.2023
*Electricvehiclesincludesallmajorelectricpowertrains(PHEV,BEV,HEV).
YoYEVRetailSalesVolumeGrowthJuly-Sept.2024vs.July-Sept.2023
+15.9%
Decreaseinsales
Between0%and15%increase
Between15%and30%increaseQ1
Morethana30%increase+21.6%
Jan.-March2024vs.Jan.-March2023
Q2
+17.7%
April-June2024vs.April-June2023
©2024UrbanScience®.Allrightsreserved.
BEVRetailSalesAnalysis
Dataasof9/30/24
Q3BEVGrowth
YoYBEVRetailSalesVolumeGrowth
YearToDate
Jan.2024–Sept.2024
820,809
BEVSales
8.9%
BEVMarketShare
9.4%
YoYBEVSalesVolumeGrowthJan.-Sept.2024vs.Jan.-Sept.2023
+0.8ppt
YoYBEVMarketShareChangeJan.-Sept.2024vsJan.-Sept.2023
July-Sept.2024vs.July-Sept.2023
+11.7%
Decreaseinsales
Between0%and15%increase
Between15%and30%increaseMorethana30%increase
Q1
+1.3%
Jan.-March2024vs.Jan.-March2023
Q2
+10%
April-June2024vs.April-June2023
©2024UrbanScience®.Allrightsreserved.
PHEVRetailSalesAnalysis
Dataasof9/30/24
Q3PHEVGrowth
YoYPHEVRetailSalesVolumeGrowth
YearToDate
Jan.2024–Sept.2024
180,978
PHEVSales
2%
PHEVMarketShare
10.5%
YoYPHEVSalesVolumeGrowthJan.-Sept.2024vs.Jan.-Sept.2023
+0.2ppt
YoYPHEVMarketShareChangeJan.-Sept.2024vs.Jan.-Sept.2023
July-Sept.2024vs.July-Sept.2023
-4.7%
Decreaseinsales
Between0%and15%increase
Between15%and30%increaseMorethana30%increase
Q1
+27%
Jan.-March2024vs.Jan.-March2023
Q2
+14.9%
April-June2024vs.April-June2023
©2024UrbanScience®.Allrightsreserved.
HEVRetailSalesAnlaysis
Dataasof9/30/24
Q3HEVGrowth
YoYHEVRetailSalesVolumeGrowth
YearToDate
Jan2024–Sept2024
974,429
HEVSales
10.6%
HEVMarketShare
+29%
YoYHEVSalesVolumeGrowthJan.-Sept.2024vs.Jan.-Sept.2023
+2.4ppt
YoYHEVMarketShareChangeJan.-Sept.2024vs.Jan.-Sept.2023
July-Sept.2024vs.July-Sept.2023
+24.4%
Decreaseinsales
Between0%and15%increase
Between15%and30%increaseQ1
+42%
Jan.-March2024vs.Jan.-March2023
Morethana30%increase
Q2
+25.5%
April-June2024vs.April-June2023
©2024UrbanScience®.Allrightsreserved.
Top5StatesforElectricVehicleSales(YTD)Dataasof9/30/24
1.California2.Florida3.Texas
TotalEVSales
TotalEVSales
TotalEVSales
Totalretailsales**
1,132,157
Totalretailsales*
825,870
Totalretailsales**
920,121
EVsales*
472,003
EVsales*
155,001
EVsales*
141,471
EV*marketshare*
41.7%
EVmarketshare*
18.8%
EVmarketshare*
15.4%
YoYEVsalesvolumegrowth*
8.1%
YoYEVsalesvolumegrowth*
36.9%
YoYEVsalesvolumegrowth*
24.3%
YoYEVmarketsharechange*
BEV
+4.6ppt
YoYEVmarketsharechange*
BEV
+9.1ppt
YoYEVmarketsharechange*
BEV
+5.7ppt
BEVsales
256,827
BEVsales
67,592
BEVsales
54,918
BEVmarketshare
22.7%
BEVmarketshare
8.2%
BEVmarketshare
6%
YoYsalesvolumegrowth
-0.9%
YoYsalesvolumegrowth
31.4%
YoYsalesvolumegrowth
5.4%
YoYmarketsharechange
+0.7ppt
YoYmarketsharechange
+1.8ppt
YoYmarketsharechange
+0.2ppt
PHEV
PHEV
PHEV
PHEVsales
39,751
PHEVsales
10,098
PHEVsales
6,415
PHEVmarketshare
3.5%
PHEVmarketshare
1.2%
PHEVmarketshare
0.7%
YoYsalesvolumegrowth
2.1%
YoYsalesvolumegrowth
31.5%
YoYsalesvolumegrowth
2.4%
YoYmarketsharechange
+0.2ppt
YoYmarketsharechange
+0.3ppt
YoYmarketsharechange
oppt
HEV
HEV
HEV
HEVsales
175,425
HEVsales
77,311
HEVsales
80,138
HEVmarketshare
15.5%
HEVmarketshare
9.4%
HEVmarketshare
8.7%
YoYsalesvolumegrowth
26.8%
YoYsalesvolumegrowth
42.9%
YoYsalesvolumegrowth
44.5%
YoYmarketsharechange
+3.7ppt
YoYmarketsharechange
+2.6ppt
YoYmarketsharechange
+2.6ppt
*Electricvehiclesincludesallmajorelectricpowertrains(PHEV,BEV,HEV)**Allpowertrains
©2024UrbanScience®.Allrightsreserved.
Top5StatesforElectricVehicleSales(YTD)Dataasof9/30/24
4.NewYork5.NewJersey
TotalEVSales
Totalretailsales**EVsales*
EVmarketshare*
YoYEVsalesvolumegrowth*YoYEVmarketsharechange*
BEV
BEVsales
BEVmarketshare
YoYsalesvolumegrowthYoYmarketsharechange
PHEV
PHEVsales
PHEVmarketshare
YoYgrowthinvolume
YoYmarketsharechange
HEV
HEVsales
HEVmarketshare
YoYsalesvolumegrowthYoYmarketsharechange
587,756101,45417.3%
22.1%
+10.2ppt
32,4975.5%
32.7%
+1.2ppt
21,0933.6%
17.5%
+0.4ppt
47,8648.1%
17.8%+1ppt
TotalEVSales
Totalretailsales**EVsales*
EVmarketshare*
YoYEVsalesvolumegrowth*YoYEVmarketsharechange*
BEV
BEVsales
BEVmarketshare
YoYsalesvolumegrowthYoYmarketsharechange
PHEV
PHEVsales
PHEVmarketshare
YoYgrowthinvolume
YoYmarketsharechange
HEV
HEVsales
HEVmarketshare
YoYsalesvolumegrowthYoYmarketsharechange
329,92968,58620.8%
9.4%
+15.5ppt
31,3819.5%
-2.3%
-0.5ppt
10,1083.1%
11.9%
+0.3ppt
27,0978.2%
25.7%
+1.5ppt
*Electricvehiclesincludesallmajorelectricpowertrains(PHEV,BEV,HEV)**Allpowertrains
©2024UrbanScience®.Allrightsreserved.
IndustryReflections
Dataasof9/30/24
U.S.automotiveretailindustryvolumeremainssteady.
Throughthreequartersof2024,overallindustryretailsales–comprisingallpowertrains–areup0.2%comparedtothesameperiodin2023.LookingsolelyatQ3data,industryretailsalesaredown0.6%comparedtoQ32023.
Electric*powertrainsales,marketsharecontinuetoincreasedespitemixedmediareportingonconsumerdemand.
Atanindustrylevel,electricsales(BEVs,PHEVsandHEVs)gainedmarketshareinthethirdquarterof2024,risingto22.1%ofallretailsales,a3.1pptincreasecomparedtoQ32023.Thistranslatestonearly100,000moreelectricvehiclessoldinQ32024comparedtoQ32023.
HEVsalespacedelectricvehiclesales,BEVsadistantsecond.
Amongthethreemajorelectricpowertrains,HEVssawthestrongestsalesgrowthinQ3,increasingby24.4%comparedtothesametimeperiodin2023.Thissurgeunderscorestheappealofhybridtechnology,whichoffersablendofelectricefficiencywiththeconvenienceoftraditionalfuel.BEVsales
volumealsocontinueditsrise,increasingby11.7%inQ32024comparedtothesametimeperiodin2023.PHEVsalesvolumewasdownslightly,butmostofthatdeclineisattributedtothesegment’sshareleader,theJeepbrand.NearlyallotherbrandsincreasedinPHEVsalesvolumeduringthisperiod.
Californiaretailsalescontinuedtocontractwhileelectricvehiclesalescontinuetogrow.
TheCaliforniaretailmarket–comprisingallpowertrains–is3.8%smallerthisyearthroughSept.30,2024,potentiallyduetoshiftsinpopulationdensity
asresidentsmoveoutofthestate,changingdemographicsandconcernsovervehicleaffordability–anissuethatnearly70%ofU.S.autobuyerscite
asasignificantfactorwhenconsideringanewvehicle1.Despitethesechallenges,mostelectricvehiclepowertrainsalesinCaliforniahavestillgrown
considerably,up8.1%inQ32024comparedtoQ32023.ThisincludesHEVs(up26.8%),PHEVs(up2.1%)andBEVs(down0.9%)year-to-datecomparedto
thesameperiod2023.However,Tesla’srecentdeclinesintheGoldenStatecontinuedinQ3withthebrand’ssalesvolumedecliningby8.2%.Furthermore,TeslalostaboutsevenpercentagepointsofBEVmarketshareduringQ32024comparedtoQ32023.
Floridaelectricvehicleadoptionexplodesin2024.
TheSunshineStatetrulyshinedregardingelectricvehicleretailsalesthroughQ3thisyear.Despitehavingnostatewideregulatoryorincentiveprograms,allthreemajorelectricpowertrainscontinuedtoincreaseinsalesvolume:HEVs(up42.9%),PHEVs(up31.5%)andBEVs(up31.4%).Teslasalesareup19%,comparedtothesametimeperiodlastyear,butarelosingmarketshareduetoanincreasinglycompetitiveBEVmarket.
TexasBEVgrowthisflatinQ32024,HEVgrowthcontinueditssteepascent.
TheLoneStarStatesawamoderateincreaseinBEVretailsalesvolumethroughthefirstthreequartersof2024(up5.4%comparedtothefirst
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