2024届高考英语阅读理解高频词汇超详细梳理（直播带货类）

高考英语阅读理解高频词汇超详细梳理（直播带货类）

词汇解析：

1.平台和技术

（1）broadcast/'br3：dka:st/

词性：名词/动词

中文释义：广播：播放

例句：Thelivebroadcastoftheproductlaunchattractedmillionsofviewers.（产品发布的直播吸

引了数百万观众。）

同义词:stream,transmit,air

搭配：livebroadcast（直播），broadcastashow（播放节目）

拓展词组：

broadcastlive现场直播

goontheair开始广播/播出

易错点点拨：broadcast作动词时，过去•式和过去分词均为broedcast或broadcastedo

近似词辨析：

broadcast强调通过广播或电视等媒介向大众传播信息。

stream强调持续不断地传输数据，例如音频或视频流。

（2）network/'netw3：k/

词性：名词

中文释义：网络

例句：Theinfluencerleveragedhersocialmedianetworktopromotetheproducts.（网红利用她

的社交媒体网络来推广产品。）

同义词：system,web,connection

搭配:socialnetwork（社交网络）,businessnetwork（商业网络）

拓展词组：

anetworkofroads公路网

build/developanetwork建立/发展网络

近似词辨析：

network通常指互相连接的系统或关系网。

web特指像蜘蛛网一样复杂交错的网络结构。

（3）online/.on'lam/

词性：形容词/副词

中文释义：在线的；联网的

例句：Theonlineshoppingfestivalgeneratedbillionsofdollarsinsales.（网络购物节创造了数十

亿美元的销售额。）

同义词：connected,internet-based

反义词:offline（离线的）

搭配:onlineshopping（网上购物）,onlinepayment（在线支付）,onlinecommunity（在线社区）

拓展词组：

goonline上网

beonline在线

近似词辨析：

online通常指连接到互联网或计算机网络。

connected泛指连接到任何类型的网络或系统。

（4）digital/didjitl/

词性：形容词

中文释义：数字的：数码的

f列句：Digitalmarketingplaysacrucialroleinpromotingproductstoawideraudience.（数字营销

在向更广泛的受众推广产品方面起着至关重要的作用。）

搭配:digitalmarketing（数字营销）,digitaltechnology（数字技术）,digitalcamera（数码相机）

拓展词组：

digitalage/era数字时代

godigital数字化

（5）camera/kaemsrs/

词性：名词

中文释义：相机，摄像机

例句：Thelivestreamerusedahigh-qualitycameratoshowcasetheproductdetails.（主播使用

高质量的相机来展示产品细节。）

搭配:digitalcamera（数码相机:,filmcamera（胶片相机）,securitycamera（监控摄像头）

拓展词组:

facethecamera面对镜头

behindthecamera幕后

（6）screen/skri:n/

词性：名词

中文释义：屏幕，荧光屏

例句：Viewerscaninteractwiththelivestreamerthroughthecommentssectiononthescreen.

（观众可以通过屏幕上的评论区与主播互动。）

搭配:computerscreen（电脑屏幕）,TVscreen（电视屏幕）,phonescreen（手机屏幕）

拓展词组：

bigscreen大银幕

onscreen在屏幕上

2.商品展示和介绍

（1）product/'prodAkt/

词性：名词

中文释义：产品

f列句：Thelivestreamfeaturedavarietyofproducts,fromcosmeticstoelectronics.（直播中展示

了各种各样的产品，从化妆品到电子产品。）

同义词：goods,merchandise,commodity

搭配：newproduct（新产品）,launchaproduct（发布产品），promoteaproduct（推广产品）

拓展词组：

productlaunch产品发布

dairyproducts乳制品

（2）goods/gudz/

词性:名词

中文释义：商品，货物

例句：Theinfluencerreviewedthegoodsindetail,highlightingtheirfeaturesandbenefits.（网红

详细介绍了商品，突出了它们的特点和优势。）

同义词：merchandise,products,commodities

搭配:consumergoods（消费品）,luxurygoods（奢侈品）,importgoods（进口商品）

拓展词组：

delivergoods送货

householdgoods家庭用品

（3）brand/braend/

词性：名词

中文释义：品牌，商标

例句：Thelivestreameremphasizedthebrand'sreputationforqualityandinnovation.（主播强调

了该品牌在质量和创新方面的声誉。）

搭配:famousbrand卜著名品牌）,luxurybrand（奢侈品牌）,buildabrand（打造品牌）

拓展词组：

brandname品牌名称

brandawareness品牌知名度

（4）quality/'kwolsti/

词性：名词

中文释义：质量，品质

例句:Theinfluencerassuredviewersofthehighqualityoftheproducts.（网红向观众保证产品

的高质量。）

同义词：standard,grade,excellence

反义词：poorquality（劣质）

搭配：highquality（高质量）,goodquality（良好质量）,lowquality（低质量）

拓展词组：

qualitycontrol质量控制

qualityoflife生活质量

（5）price/prais/

词性:名词

中文释义：价格

例句：Thelivestreamerofferedaspecialdiscountontheproductsduringthelivestream.（主播

在直播期间对产品提供了特别折扣。）

搭配：lowprice（低价）,highprice（高价）,reasonableprice（合理价格）

拓展词组：

ataprice付出代价

pricelist价目表

易错点点拨:price作动词,表示“给…定价”。

（6）describe/diskraib/

词性：动词

中文释义：描述

例句：Thelivestreamervividlydescribedtheproduct'stextureandappearance.（主播生动地描

述了产品的质地和外观。）

同义词:depict,portray,illustrate

搭配：describeindetail（详细描述）

拓展词组：

beyonddescription难以形容

describeas把…描述成

（7）show/fsu/

词性：动词

中文释义：展示，显示

例句:Theinfluencershowedhewtousetheproducteffectively.（网红展示了如何有效地使用产

品。）

同义词：display,present,exhibit

搭配：showoff（炫懈），showup（出现）

（8）detail/'di:teil/

词性：名词

中文释义：细节，详情

例J句：Thelivestreamerprovideddetailedinformationabouttheproduct'sspecifications.（主播

提供了有关产品规格的详细信息。）

搭配：indetail（详细地）,gointodetail（详细说明）

（9）feature/

词性：名词

中文释义：特点，特征

例句：Thelivestreamerhighlightedtheproduct'suniquefeatures.（主播突出了产品的独特功

能。）

同义词：characteristic,attribute,trait

搭配:specialfeature（特色）,keyfeature（关键特征）

（10）discount/'diskaont/

词性：名词/动词

中文释义：折扣：打折

例句：Viewerscouldenjoyexclusivediscountsontheproductsduringthelivestream.（观众可以

在直播期间享受产品的独家折扣。）

搭配:offeradiscount（提供折扣）,getadiscount（获得折扣）

拓展词组：

atadiscount打折

discountrate折扣率

3.主播互动和销售

（1）talk/to:k/

词性：动词/名词

中文释义：说话，谈话

例句：Thelivestreamertalkedenthusiasticallyabouttheproduct'sbenefits.（主播热情地谈论了

产品的优势。）

同义词：speak,converse,chat

搭配:talkabout（谈论）,talkto（与…交谈）

易错点点拨:talk作名词时，通常指非正式的谈话或讲话。

（2）chat/tjaet/

词性：动词/名词

中文释义：聊天，闲谈

f列句：Theinfluencerchattedwithviewers,answeringtheirquestionsabouttheproducts.（网红

与观众聊天，回答他们关于产品的问题。）

搭配:chatonline（在线聊天）,haveachat（聊天）

拓展词组：

chatroom聊天室

chatshow谈话节目

（3）communicate/ks'mjuinikeit/

词性：动词

中文释义：交流，沟通

例句：Thelivestreamereffectivelycommunicatedtheproduct'svauepropositiontoviewers.（±

播有效地将产品的价值主张传达给了观众。）

同义词：convey,express,interact

搭配：communicatewith（弓…沟通）

拓展词组：

meansofcommunication交流方式

communicationskills沟通技巧

（4）audience/'D：di9ns/

词性：名词

中文释义：观众，听众

例句：Thelivestreamerengagedwiththeaudience,creatingalivelyandinteractiveexperience.

（主播与观众互动，创造了生动活泼的互动体验。）

搭配：targetaudience（目标受众），liveaudience（现场观众）

（5）comment/koment/

词性：名词/动词

中文释义：评论：发表评论

例句：Viewersleftcommentsexpressingtheirinterestintheproducts.（观众留下评论,表达他们

对产品的兴趣。）

搭配:makeacomment（发表评论）,commenton（评论）

拓展词组：

nocomment无可奉告

commentsection评论区

（6）recommend/.rekamend/

词性：动词

中文释义：推荐，建议

例句：Theinfluencerrecommendedtheproducttoherfollowers.（网红向她的粉丝推荐了这款

产品。）

同义词：suggest,advise,endorse

搭配：recommendaproduct（推荐产品）,highlyrecommend（强烈推荐）

拓展词组：

recommenddoingsth建议做某事

letterofrecommendation推荐信

易错点点拨:recommend后面接that从句时，从句谓语动词用shoulddo形式，should可

以省略°

（7）persuade/pa'sweid/

词性：动词

中文释义：说服，劝说

例句:Thelivestreamer'senthusiasmpersuadedmanyviewerstopurchasetheproducts.（主播的

热情说服了许多观众购买产品。）

同义词：convince,influence,sway

反义词：dissuade（劝阻）

搭配:persuadesb.todosth.（说服某人做某事）

（8）sell/sei/

词性：动词

中文释义：卖，出售

例句：Thelivestreamersuccessfullysoldoutallofthefeaturedproducts.（主播成功地售罄了所

有特色产品。）

反义词：buy（购买）

搭配:sellonline（在线销售）,seIout（售罄）

（9）buy/bai/

词性：动词

中文释义：买，购买

例句：Manyviewersboughttheproductsafterwatchingthelivestream.（许多观众在观看直播

后购买了产品。）

反义词:sell（出售）

搭配:buyonline（在线购买）,buyinbulk（批量购买）

(10)order/o:da/

词性：名词/动词

中文释义：订购，订单：命令

例句：Viewerscanplaceordersfortheproductsdirectlythroughtielivestreamplatform.（观众

可以直接通过直播平台订购产品。）

搭配：placeanorder（下订单）,orderaproduct（订购产品）,orderonline（在线订购）,inorder（整

齐）,inorderto（为了）

拓展词组：

outoforder发生故障，混乱

inorderof按…顺序

（11）payment/'peimant/

词性：名词

中文释义：付款，支付

例句：Thelivestreamplatformsupportsvariouspaymentmethods.（直播平台支持多种支付方

式。）

搭配：makeapayment（付款）,onlinepayment（在线支付）

（12）deliver/di'hvs/

词性：动词

中文释义：递送，交付

f列句：Thecompanypromisedtodelivertheproductswithinthreebusinessdays.（该公司承诺在

三个工作日内交付产品。）

同义词:ship,transport,dispatcn

搭配：deliveraproduct（交付产品）,deliveraspeech（发表演讲）

（13）service/'s3：vis/

词性:名词

中文释义：服务

例句：Thecompanyprovidedexcellentcustomerserviceduringthelivestream.（该公司在直播

期间提供了优质的客户服务。）

搭配：customerservice（客户服务），after-salesservice（售后服务）

拓展词组：

atyourservice听候您的吩咐

civilservice公务员

4.其他相关词汇

（1）influence/influans/

词性：名词/动词

中文释义：影响：施加影响

例句：Influencerscansignificantlyinfluenceconsumers'purchasingdecisions.（网红可以极大地

影响消费者的购买决定。）

搭配:haveinfluenceon（对…有影响力）,influencesb.todosth.（影响某人做某事）

近似词辨析：

influence通常指潜移默化地、间接地影响。

affect强调对事物造成直接的影响或改变。

（2）popular/'popjala/

词性：形容词

中文释义：流行的，受欢迎的

例句：Livestreamingisapopularwaytopromoteproducts.（直播是一种流行的推广产品的方

式。）

同义词：trendy,fashionable,invogue

反义词：unpopular（不受欢迎的）

搭配:popularproduct（畅销产品）,popularopinion僭遍的观点）

（3）fashion/fasjn/

词性:名词

中文释义：时尚，流行款式

例句：Thelivestreamershowcasedthelatestfashiontrends.（主播展示了最新的时尚潮流。）

搭配:fashionshow（时装秀）,fashiondesigner（时装设计师）

拓展词组：

infashion流行的

outoffashion过时的

（4）trend/trend/

词性：名词

中文释义：趋势，倾向

例句：Livestreamingisagrowingtrendine-commerce.值播是电子商务中一个不断增长的趋

势。）

搭配:fashiontrend（时尚潮流）,markettrend（市场趋势）

拓展词组：

setatrend引领潮流

followatrend追随潮流

（5）promotion/pro'moufn/

词性：名词

中文释义：促销，推广

例句：Thelivestreamofferedspecialpromotionstoviewers.（直播向观众提供了特别的促销活

动。）

搭配：salespromotion（促销活动），productpromotion俨品推广）

拓展词组：

getapromotion升职

promotioncampaign促销活动

练习：

一、选择最佳答案填空。

Theinfluencerusedherextensivesocialmediatoreachawideraudience.

A.brandB.screenc.networkD.product

Thelivestreamergaveadetailedoftheproduct'sfeatures.

A.priceB.descriptionC.paymentD.service

Thecompanyoffereda10%onallpurchasesmadeduringthelivestream.

A.featureB.qualityC.discountD.order

Thelivestreamerviewerstoaskquestionsabouttheproduct.

A.chattedB.soldC.deliveredD.encouraged

Theplatformprovidessecureoptionsforonlinepurchases.

A.deliveryB.paymentC.audienceD.comment

二、用所给词的适当形式填空。

Thecompany（broadcast）theproductlaunchliveonsocialmedia.

Theinfluencer'sreviewwasvery(persuade),andmanyviewersboughtthe

product.

Theonlinestorehasawide(select)ofgoodstochoosefrom.

Thecompanyoffersfree(deliver)onordersover$50.

Itisimportanttoreadproduct(describe)carefullybeforemakingapurchase.

三、翻译下列句子。

主播展示了如何使用这款产品，并强调了其优点“(highlisht)

观众可以通过直播平台上的评论区与主播互动。(interact)

该公司承诺在三个工作日内发货。(promise)

网红对产品的评价非常正面，这让很多观众相信了产品的质量.(positive)

直播带货己经成为一种流行的销售模式。(trendy)

四、阅读理解

Passage1:LiveStreaming:ANewFrontierinE-Commerce

Thedigitallandscapeisconstantlyevolving,andoneofthemostrecentandimpactful

transformationshasbeentheriseoflivestreaminge-commerce.Thisinnovativeapproachto

onlineshoppinghascaptivatedconsumersworldwide,turningpassiveobserversintoactive

participantsinadynamicandengagingshoppingexperience.

Imaginethis:you'rescrollingthroughyoursocialmediafeedwhenyoustumbleuponalivevideo.

Acharismatichostisshowcasinganewlineofclothing,tryingondifferentpieces,anddescribing

thefabric,fit,andstyleIndetail.viewersarefloodingthecommentsectionwithquestions,and

thehostisrespondinginreal-time,offeringpersonalizedrecommendationsandstylingadvice.

Thisistheessenceoflivestresminge-commerce-afusionofentertainment,information,and

instantgratificationthathasredefinedtheonlineshoppingexperience.

Theallureoflivestreaminge-commercestemsfromseveralkeyfactors.Firstly,ittapsintothe

innatehumandesireforconnectionandreal-timeinteraction.Unliketraditionale-commerce

websites,whereshoppersbrowsethroughstaticimagesandproductdescriptions,livestreaming

providesasenseofimmediacyandauthenticity.Viewerscanwitnesstheproductsinaction,

observedemonstrations,andaskquestionsdirectlytothehosts,fosteringamorepersonaland

engagingshoppingexperience.

Furthermore,livestreaminge-commerceleveragesthepowerofsocialinfluence.Hostsareoften

influencersorKeyOpinionLeaders(KOLs)whohavebuiltaIcyalfollowingbasedontheir

expertise,personality,andabilitytoconnectwiththeiraudience.Theirendorsementsand

recommendationscarrysignificantweight,inspiringviewerstotrusttheirjudgementandmake

purchasedecisionsbasedontheiradvice.

Beyondthesesocialandexperientialbenefits,livestreaminge-commerceoffersseveralpractical

advantages.Forconsumers,itprovidesconvenience,accessibility,andthethrillofdiscovering

newproductsinreal-time.Forbrands,itoffersapowerfulchannelforreachingawideraudience,

buildingbrandawareness,drivingsales,andgeneratingimmediatefeedback.

However,thisburgeoningindustryalsofaceschallenges.Ensuringproductauthenticity,

protectingconsumerprivacy,andnavigatingethicalconsiderationsininfluencermarketingare

crucialforfosteringsustainablegrowth.Asthetechnologybehindlivestreaminge-commerce

continuestoadvance,virtualreality(VR)andaugmentedreality(AR)arepoisedtofurther

enhancetheshoppingexperience,creatingevenmoreimmersiveandpersonalizedinteractions.

Thefutureoflivestreaminge-commerceisbright,butitssuccesswilldependonstrikinga

balancebetweeninnovation,entertainment,andresponsiblebusinesspractices.

1.Whatistheprimaryfocusofthepassage?

A.Thehistoryofe-commerceanditsevolution.

B.Thetechnologicaladvancementsbehindlivestreaming.

C.Theriseandimpactoflivestreaminge-commerce,includingitsbenefitsandchallenges.

D.TheethicaldilemmasfacedbyInfluencersinlivestreaming.

2.Whatisthemainpurposeofthescenariodescribedinparagraph2?

A.Toillustratetheinteractiveandengagingnatureoflivestreaminge-commerce.

B.Toshowcasethetechnicalcomplexityoflivestreamingplatforms.

C.Toemphasizetheimportanceofinfluencerendorsements.

D.Tohighlightthedangersofimpulsivebuying.

3.WhichofthefollowingisNOTmentionedasafactorcontributingtotheappealoflive

streaminge-commerce?

A.Senseofcommunityandsharedexperience.

B.Real-timeinteractionandpersonalizedrecommendations.

C.Convenienceandaccessibilityforconsumers.

D.Guaranteedproductqualityandcustomersatisfaction.

4.Howdoeslivestreaminge-commerceleverage"socialinfluence"?

A.Byrelyingonalgorithmstotargetspecificconsumerdemographics.

B.ByutilizinginfluencersorKOIswithestablishedfollowingstopromoteproducts.

C.Byencouragingviewerstosharetheirshoppingexperiencesonsocialmedia.

D.Byofferingexclusivediscountsandpromotionstosocialmediafollowers.

5.Whatdoesthepassagesuggestaboutthefutureoflivestreaminge-commerce?

A.Itwillbecomeincreasinglyregulatedandrestrictive,hinderinginnovation.

B.Itwillbereplacedbymoreacvancede-commercemodels.

C.Itwillcontinuetoevolve,ircorporatingnewtechnologieslikeVRandAR,whileaddressing

ethicalconcerns.

D.Itspopularitywilldeclineasconsumersgrowwearyofonlineshopping.

Passage2:BehindtheScreens:TheHumanSideofLiveStreamingE-commerce

Thedazzlingworldoflivestreaminge-commerceoftenshowcasesglamoroushostsand

irresistibledeals.Yet,behindthepolishedpresentationsanderticingproductdisplaysliesa

complexnetworkofindividualsworkingtirelesslytoorchestratethisdigitalspectacle.

Fromcharismatichoststotech-savvyproducers,meticulousproductmanagerstodata-driven

analysts,thelivestreaminge-commerceecosystemthrivesonadiverseworkforcewith

specializedskills.

Thehosts,oftenthefaceofthelivestream,aremorethanjustcharismaticpersonalities.They

possessauniqueblendofproductknowledge,storytellingability,andaudienceengagement

skills.Theyunderstandthemancesoftheirtargetaudience,adapttheirpresentationstyle

accordingly,andforgegenuineconnectionswithviewers,fosteringtrustandloyalty.

Behindthescenes,ateamofskilledproducersworksdiligentlytoensureaseamlessand

engaginglivestream.Theymanagetechnicalaspects,controllightingandsound,curateproduct

displays,monitorchatactivity,andfacilitateaudienceinteraction.Theirexpertiseinlive

productiontechniquesiscrucialforcreatingavisuallyappealingandcaptivatingexperience.

Productmanagersplayapivotalroleinselectingandshowcasingtherightproductsforeachlive

stream.Theymeticulouslyresearchtrends,analyzeconsumerpreferences,negotiatewith

suppliers,andensureproductqualityandavailability.Theirabilitytocurateacompellingproduct

mixiscrucialforattractingviewersanddrivingsales.

Dataanalystsaretheunsungheroesoflivestreaminge-ccmmerce.Theytrackviewer

engagementmetrics,analyzesalesdata,andidentifypatternsandtrendstoinformfuture

strategies.Theirinsightshelpbrandsoptimizeproductofferings,targetspecificdemographics,

andmeasuretheeffectivenessoftheirlivestreamingcampaigns.

Thesuccessoflivestreaminge-commercehingesonthecollaborativeeffortsofthisdiverse

workforce.Theircombinedexpertiseinentertainment,technology,marketing,anddataanalytics

createsapowerfulsynergythatdrivesinnovationandgrowthinthisdynamicsector.

1.Whatistheprimarypurposeofthepassage?

A.Tocriticizethesuperficialityoflivestreaminge-commerce.

B.Tohighlightthediverseandspecializedworkforcethatmakeslivestreaminge-commerce

possible.

C.Toprovideatechnicalanalysisoflivestreamingplatforms.

D.Toargueforstricterregulationsinthelivestreamingindustry.

2.WhichofthefollowingisNOTmentionedasacharacteristicofsuccessfullivestreamhosts?

A.Charismaandstagepresence.

B.In-depthproductknowledge.

C.Advancedtechnicalskills.

D.Audienceengagementskills.

3.WhatIsthemainresponsibilityoflivestreamproducers?

A.Managingthefinancialaspectsoflivestreamingcampaigns.

B.NegotiatingcontractswithinfluencersandKOLs.

C.Ensuringasmoothandengaginglivestreamexperiencethroughtechnicalexpertiseand

productiontechniques.

D.Curatingproductdisplaysandselectingfeaturedproducts.

4.Whyistheroleofproductmanagerscrucialinlivestreaminge-commerce?

A.Theyareresponsiblefordevelopingnewlivestreamingtechnologies.

B.Theyensurethatthetechnicalinfrastructureoflivestreamingplatformsfunctionsproperly.

C.Theyselectandshowcaseproductsthatappealtothetargetaudience,drivingviewerinterest

andsales.

D.Theyanalyzeconsumerdataandidentifyemergingtrends.

5.Howdodataanalystscontributetothesuccessoflivestreaminge-commerce?

A.Byprovidingtechnicalsupporttolivestreamhostsandproducers.

B.Byengagingwithviewersandansweringquestionsaboutproducts.

C.Bytrackingviewerengagement,analyzingsalesdata,andinformngfuturestrategies.

D.Bynegotiatingcontractswithsuppliersandsecuringinventory.

Passage3:LiveStreamingE-commerce:GlobalExpansionandCulturalNuances

Livestreaminge-commerce,on:eprimarilyassociatedwithChina,hasrapidlyexpandedglobally,

captivatingconsumersindiversemarkets.However,itssuccessindifferentculturesdependson

understandingandadaptingtolocalpreferencesandnuances.

InChina,wherelivestreaminge-commercefirstgainedtraction,consumersvalueinteractive

engagement,entertainment,andthe"group-buying"experience.Hostsareoftencelebrity-like

figureswhofosterasenseofcommunityandexcitementamongviewers.

However,inWesternmarkets,suchastheUnitedStatesandEurope,consumerpreferencesdiffer.

Whileconvenienceandaccessibilityareappreciated,authenticityandtransparencyare

paramount.Hostsareexpectedtobemorerelatableandknowledgeable,providingin-depth

productreviewsandaddressingconsumerconcernsdirectly.

Moreover,culturalsensitivitiesmustbecarefullyconsidered.Humor,language,andpresentation

stylesshouldbetailoredtoresonatewiththetargetaudience,understandinglocalcustomsand

taboosisessentialforavoidingculturalfauxpasandbuildingtrust.

Adaptingpaymentmethodsanddeliverylogisticstolocalinfrastructureisalsocrucial.In

emergingmarketswithlimitedaccesstotraditionalbankingsystems,mobilepaymentoptions

andcash-on-deliveryservicesareessentialforreachingawidercustomerbase.

Navigatingregulatorylandscapesandensuringcompliancewithlocallawsareequallyimportant.

Dataprivacyregulations,influencermarketingguidelines,andproductsafetystandardsvary

significantlyacrossregions,requiringcarefulattentionfrombrandsandplatforms.

Theglobalexpansionoflivestreaminge-commercerequiresanuancedapproachthat

acknowledgesandrespectsculturaldifferences.Adaptingtolocalpreferences,buildingtrust,and

ensuringethicalconductareessentialforsuccessindiversemarkets.

1.Whatisthemainargumentpresentedinthepassage?

A.Livestreaminge-commerceisonlysuccessfulinChina.

B.Globalexpansionoflivestreaminge-commercerequiressensitivitytoculturalnuancesand

adaptationtolocalpreferences.

C.Consumerpreferencesforlivestreaminge-commerceareuniversal.

D.Regulatorydifferencesacrossregionsareinsignificantinlivestreaminge-commerce.

2.Whatisakeycharacteristicoflivestreaminge-commerceinChina?

A.Emphasisonexclusivityandluxurybranding.

B.Focusonstaticimagesandpre-recordedvideos.

C.Valueforinteractiveengagement,entertainment,andgroup-buyingexperiences.

D.Preferenceforhostswhoareunknownandrelatable.

3.Accordingtothepassage,whatdoconsumersinWesternmarketsprioritizeinlivestreaming

e-commerce?

A.Celebrityendorsementsandflashypresentations.

B.Authenticity,transparency,andin-depthproductreviews.

C.Lowpricesandfastdeliverytimes.

D.Interactivegamesandvirtualexperiences.

4.Whyisitimportanttoconsider"culturalsensitivities"inlivestreaminge-commerce?

A.Toensurethatallviewershavethesameshoppingexperienceregardlessoftheircultural

background.

B.Toavoidculturalmisunderstandingsandbuildtrustwiththetargetaudience.

C.Topromoteahomogenizedgobalculture.

D.Toprioritizeprofitmaximizationoverculturalconsiderations.

5.Whatdoesthepassagesuggestaboutadaptingpaymentmethocsanddeliverylogistics?

A.Brandsshouldusethesamepaymentanddeliverymethodsglobally.

B.Emergingmarketsdonotrequirespecialconsiderationsforpaymentanddelivery.

C.Mobilepaymentoptionsandcash-on-deliveryservicesarecrucialforreachingconsumersin

someemergingmarkets.

D.Deliverylogisticsareirrelevantinlivestreaminge-commerce.

答案：

一、选择最佳答案填空。

C2.B3.C4.D5.B

二、用所给词的适当形式填空。

broadcasted2.persuasive3.selection4.delivery5.descriptions

三、翻译下列句子。

Thelivestreamershowedhowtousetheproductandhighlightedi:sadvantages.

Viewerscaninteractwiththelivestreamerthroughthecommentsectiononthelivestreaming

platform.

Thecompanypromisedtodeliverthegoodswithinthreebusinessdays.

Theinfluencer'sreviewoftheproductswasverypositive,whichconvincedmanyviewersofthe

productquality.

Livestreaminge-commercehasbecomeatrendysalesmodel.

四、阅读理解

Passage1:LiveStreaming:ANewFrontierinE-Commerce

1.CTheriseandimpactoflivestreaminge-commerce,includingitsbenefitsandchallenges.

解析：这篇文章主要围绕直播电商的兴起及其带来的影响展开，既探讨了其优势(如实时

互动、真实感、社交影响力等)，也指出了其面临的挑战(如产品真伪、消费者隐私、网红

营销的伦理问题等)。

2.ASenseofcommunityandsharedexperience.

解析：文章中提到了直播电商的几个吸引人之处，包括实时互动和个性化推荐(real-time

interactionandpersonalizedrecommendations),消费者购物的便利性和可及性(convenience

andaccessibilityforconsumers).以及品牌推广和销售的有效渠道(apowerfulchannelfor

reachingawideraudience,buildingbrandawareness,drivingsales)«但文章没有提及“社区感

和共享体验”。

3.DGuaranteedproductqualityandcustomersatisfaction.

解析：文章中没有将“保证产品质量和客户满意度”列为直播电商的吸引力因素。

4.BByutilizinginfluencersorKOLswithestablishedfollowingstop-omoteproducts.

解析：文中提到直播电商利用“社会影响力”的方式是通过有影响力的网红或关键意见领

袖(KOLs)来推广产品。

原文定位："Furthermore,livestreaminge-commerceleveragesthepowerofsocialinfluence...

Theirendorsementsandrecommendationscarrysignificantweight,inspiringviewerstotrust

theirjudgmentandmakepurchasedecisionsbasedontheiradvice."

5.CItwillcontinuetoevolve,incorporatingnewtechnologieslikeVRandAR,whileaddressing

ethicalconcerns.

解析：文章结尾展望了直播电商的未来，认为它将继续发展，并