“一带一路”国家跨文化商务交际教程（第二版）课件 Unit 5 Russia

Lead-inOverviewBusinessknowledgeCasestudy

CareerskillsLead-inUnit5RussiaWordtipsidyllic

/ɪˈdɪlɪk/a.

美丽宁静的；快乐祥和的vodka

/ˈvɒdkə/n.

伏特加（俄罗斯出产的烈酒）St.Petersburg/ˈpi:təzbə:ɡ/

圣彼得堡（俄罗斯第二大城市）majestic/məˈdʒestɪk/a.

雄伟的；威严的；壮丽的quintessential/ˌkwɪntəˈsenʃl/a.典型的；典范的StateHermitageMuseum艾尔米塔什博物馆CaucasusMountains

高加索山脉（亚欧大陆山脉）trite

/traɪt/a.（话语）老一套的russet

/ˈrʌsɪt/a.

赤褐色的GuidingQuestions1Whichcitiesaremust-seedestinationsinRussia?2WhatcanyouexpecttoseewhensteppingontoRedSquare?3WhatisthequintessentialRussianexperience?4WhatisRussianholidaymakers’favoriteplace?5Whatisthebestwayofgettingaroundbetweenfar-flungcitiesinRussia?Theworld’slargestcountryoffersitall,fromhistoriccitiesandidylliccountrysidetoartisticriches,epictrainrides,andavodka-fuelednightlife.Russiaisvast,geographicallyandculturally,so(itis)bestviewedasacollectionofdistinctterritories,eachonedeservingseparateattention.HereMoscowandSt.Petersburgarethemust-seedestinations,andwithineasyreachourtownsandvillagesmeasureuptoaruralRussiaofpopularimagination.SteppingontoRedSquareneverceasestoinspire:thetalltowersandimposingwallsoftheKremlinandthemajesticredbricksoftheStateHistoryMuseum,allencirclingavaststretchofcobblestones.ThequintessentialRussianexperienceisvisitingatraditionalbathhouse.Forgetyourmodesty,stripdown,andbravethesteamroomatthelightsofMoscowSandunyBaths.LittlecanpreparemostvisitorsforthescaleandqualityoftheexhibitsattheStateHermitageMuseum,comprisinganalmostunrivaledhistoryofWesternart.Therearealsosuperbantiques,sculpture(sculptures),andjewelryondisplay.ScriptsThesereneBlackSeacoasthaslongbeenafavoriteofRussianholidaymakersforitsseasidetownsandmagnificentsceneryinthenearbyCaucasusMountains.ItseemsalmosttritetodescribeKamchatkaasmajestic.Tomanyitisquitesimplythemostbeautifulplaceintheworld.Highseasonruns(from)JunethroughSeptember.Latespringandearlyautumnseethecountrybathedinthefreshgreeneryorrussetshadesoftheseasons.TravelcostsinRussiacanrangefromlessthan1,500Rublesadayifyouenjoyadormbedandcafémealstoover4,000Rublesadayforatop-endhotelandballettickets.Theextensivetrainnetworkisthebestwayofgettingaroundwithmanycomfortableovernightservicesbetweenfar-flungcities.Busesareusefulforgettingintoplacesnotcoveredbythetrain.Whetheryouareaculturevultureinsearchofinspirationfromgreatartistsandwritersoranadventureaddictlookingfornewhorizonstoconquer,theverypossibilitieswillmakeyourheadsspin.ScriptsGuidingQuestions1.Whichcitiesaremust-seedestinationsinRussia?MoscowandSt.Petersburg.GuidingQuestions2.Whatcanyouexpecttoseewhensteppingontoredsquare?ThetalltowersandimposingwallsoftheKremlinandthemajesticredbricksoftheStateHistoryMuseum,allencirclingavaststretchofcobblestones.GuidingQuestions3.WhatisthequintessentialRussianexperience?Visitingatraditionalbathhouse.GuidingQuestions4.WhatisRussianholidaymakers’favoriteplace?ThesereneBlackSeacoast.GuidingQuestions5.Whatisthebestwayofgettingaroundbetweenfar-flungcitiesinRussia?Theextensivetrainnetwork.OverviewUnit5Russia

TheCountryProfileofRussiaOfficialname:Russian

FederationOfficiallanguage:RussianCurrency:RussianRuble(RUB)Capitalcity:Moscow

TheCountryProfileofRussiaRussiacoversanextensiveterritoryineasternEuropeandnorthernAsia.Russiaisthelargestcountryintheworld,andtheninthmostpopulouscountryintheworld.TheCountryProfile

ofRussiaBecauseofitsgeographicallocation,RussiancultureisameltingpotofEuropeanandAsiantraditions.Thisdiversitycanbeshownnotonlyinitsarchitectureandart,butinthecharacterandlifestyleofitspeople.TheCountryProfile

ofRussiaRussiaisacountryofgreatcomposers,musicians,balletdancersandartistictraditions.ConcerthallssuchastheTchaikovskyConcertHallarefamousandtheBolshoiTheatreandMariinskyTheatrerankamongthemostimportantballetandoperastagesintheworld.TheCountryProfile

ofRussiaIn2023,Russiawastheworld’s11th-largesteconomybynominalGDP.RussiaisoneoftheearliestcountriesparticipatingintheBRIandisstrengtheningitslong-standingpartnershipwithChinainvarioussectors.KeyCulturalConceptsStrengthandresilienceDisplayofemotionsCollectivismCollectivismThroughoutitshistory,Russiahasfosteredastrongspiritofcollectivismthatpermeatesitsbusinesspractices.Partiallyduetothecountry’svastexpanseandharshclimaticconditions,cooperationandcollaboration,ratherthancompetition,havebecomekeytosurvival.InRussianculture,theinterestsofthecommunityarehighlyvalued.Russiansmaysetasidetheirprivatemattersforthesakeofacommongoal.StrengthandresilienceStrengthandresiliencearehighlyvalued,reflectedintheRussianbusinessworld,throughanemphasisonperseverance,hierarchicaldecision-making,networking,andadaptability.DisplayofEmotionsInRussia,itisconsideredgoodtopayattentiontothewayothersexpresstheirfeelings.Russianshaveanextensivevocabularytoconveywarmthandclosenesswiththeirlovedones,relatives,andfriends.Theyareopenandwarminprivate,butmorereservedandformalinpublicsettings.BusinessknowledgeUnit5RussiaBusinessetiquetteTablemannersDresscodeGreetingsFlexibilityCommunicationGift-givingGreetingsWhengreeting,shakehandsfirmlyandmaintaindirecteyecontact.Alwaystakeoffyourgloveswhenshakinghands.Neverusefirstnamesunlessinvited,asitisimportanttorespectauthorityanddecorum.YoucanaddGospodin

(Mr.)orGospozha

(Mrs./Ms.)beforetheirlastnames.TableMannersRussiansaregreathostsandlovetoentertainguestsintheirhomes.Theytendtoputmorefoodonthetablethancanbeeatentoshowthereisanabundanceoffood.Ifyouarefull,youmaypolitelydeclinetopartake.YourRussianhostmayproposetoastsoftenduringameal.Begineatingonlyaftersomebodyhasproposedatoast.Afterthetoast,mostRussiansliketoclinktheirglassestogether.However,ifyouaredrinkingsomethingnon-alcoholic,itiscustomarynottoparticipateintheglassclinking.Youshouldalsobeawareofyourdrinkinglimits.Vodkamaybestrongerthanyouthink,andyoushouldnottrytodrinkmorethanyoucanhandle.DresscodeBusinessattireinRussiaistypicallyformalandconservativeforbothmenandwomen.“Serious”businesspeopleinRussiausuallyweardarksuitsandclean,polishedshoes.Womenoftenwearbusinesssuitsorelegantdressesofmodestlength.Menoftenoptforsuitsandties.Remembertoremoveyourcoat,gloves,andhatwhenenteringaRussian’shome,asitisconsideredacourtesy.FlexibilityInRussia,successfulcompaniesareabletoadaptquicklytothechangingenvironment.Russianschedulesmayconstantlychangeduetofactorssuchasunexpectedweatherconditionsandtransportationsituations.Havingtheabilitytomakeback-upplansandimprovisewilloftenputyouonestepaheadofyourbusinesscompetitors.CommunicationRussiansappreciateforeigners’interestinRussian,soit’sagoodideatotrytolearnoratleastpartiallytalktothemintheirlanguage.RussianslovetotalkaboutRussiancultureandhistory.AvoidtalkingabouttopicslikeyourcomplaintsaboutRussiaandmilitaryinterventions.Besuretoconfirmverballyafteranyagreementorwrittencommunication.Youshouldalsobepreparedforsilenceandnotinterruptothers,sincethereisoftenalongpausebeforearesponse.RussiancultureandhistoryGift-givingGiftscansymbolizetheimportanceofthebusinessyouareabouttoclose.Preferably,chooseitemswithcharacteristicsofyourhomecountryoritemsthatdisplayyourcompany’slogo.IfyouareinvitedtoaRussian’shomeforameal,dobringasmallgift.Guestsareexpectedtobringflowers,buttheyshouldgiveanoddnumberofflowersinthebouquet.Itisalsocustomarytoavoidbringingyellowflowers.BusinesspracticesBusinesscardsBusinessnegotiationsMeetingsBusinessrelationshipsMeetingsArrangebusinessmeetingsinadvance.Itisrecommendedthatmeetingswithgovernmentofficialsbescheduledatleastsixweeksinadvance.Confirmationofthemeetingafewdaysbeforethedateofthemeetingisnecessary.Whilemeetingsmaystartlate,besuretobeontime.Inmeetings,itisimportanttotalktoyourRussianbusinesspartnersasequals.SinceRussiansareusuallyverystatus-conscious,itisrecommendedthatyourteammatchestheRussianteaminboththenumberofmembersandtheirpositions.Thissenseofstatusalsohelpsindeterminingproceduraldetailssuchasseatingarrangementsandthespeakingorder.BusinesscardsYourbusinesscardshouldbeprintedinEnglishononesideandRussianontheother.Clearlystateyourprofessionaltitleonyourcard,especiallyifyouhavedecision-makingauthority.Whenpresentingyourcard,ensurethattheRussiansideisfacingup.Smileandmaintaineyecontactwhileacceptingsomeoneelse’scard,thentakeamomenttoreadit.BusinessnegotiationsNegotiationsinRussiatendtobeslow,andthereforeitisimportanttohavepatiencewithyourRussiancounterpart.HierarchyisimportanttoRussians.Russianexecutivesprefertomeetwithpeopleofsimilarrankandposition.Usually,itistheseniorexecutiveswhomakedecisions.Donotusehigh-pressuretacticstopushRussians.BusinessrelationshipsItisessentialtobuildgoodrapportwithyourRussiancounterpart.Closeties,basedontrustandhonesty,cansometimesbetheimpetusforprogresswhennegotiationsarestalled.RelationshipbuildingusuallytakestimebecauseRussianswanttomakesureyouareauthenticandwanttounderstandyourpersonalgoalsandambitionsapartfromyourbusinessobjectives.Businessentertaining,especiallydrinking,isaquickandeffectivewayofbuildingrelationships.BusinessdinnersatthehomesofyourRussianbusinesspartnersarealsocommon.Duringsuchactivities,it’simportanttofollowthehost’sinstructions.Pitfall1ShakehandsbythedoorwayRussianpeoplethinkitisunluckytoshakehandsacrossthedoorway,asitmaybringaboutanargument.Inthissituation,manypeoplewillrefusetoshakeyourhand.WhenyouvisitaRussian’shome,nevershakehandsbythedoor.Youshouldwaituntiltheycomeoutoftheroom;morecommonly,youcanentertheroomandthenshakehandswiththem.Pitfall2Adoptinganindirectnegotiatingstyle.Russianstendtocommunicatedirectlyinnegotiationscomparedtosomeothercultures.Theyoftenexhibitpersistence,arewillingtoendurelongnegotiations,andengageinhardbargainingtoachievetheirgoals.WhenyounegotiatewithRussians,themosteffectivestrategyistomaintainafirmbutfriendlyattitudeanddirectlystateyourpoints,knowingwhentostandyourgroundandwhentocompromise.CasestudyUnit5RussiaCasestudy1LinNaworksinaBeijing-basedfurnitureretailcompanyIvanPopov,aRussiancounterpartLinNa’scompanywascurrentlyintheprocessofenteringtheRussianmarketaspartofitsinternationalexpansionstrategy.InordertobetterfacilitatebusinesswithherRussiancounterpart,LinNagatheredextensiveinformationaboutRussianhistoryandculture.However,whensheworkedwithIvan,shefrequentlyencounteredsuddenschedulechangesanddelays.Duringdiscussions,Ivanoftenpausedforlongperiodsbeforeresponding.Hesometimesinterrupted,challenged,andevencriticizedLinNa,whichalwayscaughtheroff-guard.Believinghewasunwillingtocooperate,LinNadecidedtoterminatethepartnership.AnalysisofCase1LinNagatheredextensiveinformationaboutRussianhistoryandcultureinordertobetterfacilitatebusinesswithIvan.LinNathoughtherRussianpartnerwasunwillingtocooperatewithher,soshedecidedtoterminatethepartnership.Casestudy2WangBinwasappointedasarepresentativeofhiscompanytoparticipateinnegotiationswithhisRussiancounterpart,AndreiSokolov.AfterarrivinginMoscow,WangBinmetAndreiandpresentedhisbusinesscard,whichwasprintedinEnglishononesideandRussianontheother.UponreceivingAndrei’sbusinesscard,WangBinplaceditinhisbriefcasewithoutreadingit.DuringWangBin’svisit,theygraduallybecameacquaintedwitheachother.Onedayafterwork,AndreiinvitedWangBintogooutforadrink.However,WangBinbelievedthathewasinMoscowstrictlyforbusinessnegotiationsratherthanformakingpersonalconnections.Hefeltthatgoingoutforadrinkwasinappropriate,sohedeclinedAndrei'sinvitation.AnalysisofCase2AfterarrivinginMoscow,WangBinmetAndreiandpresentedhisbusinesscard.WangBin’sbusinesscardwasprintedinEnglishononesideandRussianontheother.AfterreceivingAndrei’sbusinesscard,WangBinputitinhisbriefcasewithoutreadingit.WangBinrefusedAndrei’sinvitationtogooutforadrink.Casestudy3LeonFischer,aGermanexecutive,traveledtoRussiaforbusinessnegotiations;EkaterinaPetrova,hisRussiancounterpart.Tofacilitatetheirbusinessrelationship,Ekaterinaextendedaninvitationforadinneratherhome.Inpreparationforthedinner,Leonthoughtfullyselectedabouquetof30pinkflowersandabottleoffinewineasgifts.UponarrivingatEkaterina’shouse,Leongotsocaughtupintheirinterestingconversationthatheforgottoremovehishat.Duringthedinner,LeoncasuallytalkedwithEkaterinaabouthischildrenandshowedhertheirpictures.AstheeveningdrewtoacloseandLeon

wasabouttoleave,heexpressedhisheartfeltgratitudeforEkaterina’shospitalityandinitiatedahandshakebythedoor.AnalysisofCase3Leonpreparedabunchofpinkflowersandabottleoffinewineasgifts.LeoncasuallytalkedwithEkaterinaabouthischildrenandshowedhertheirpictures.Leonthoughtfullypreparedabouquetof30flowers.LeondidnotremovehishatuponarrivingatEkaterina’shouse.WhenLeonwasabouttoleave,heinitiatedahandshakebythedoor.CareerskillsUnit5RussiaWritingaletterofrecommendationStructure1Briefintroduction