电子商务初步

THESECONDWAVEOFE-COMMERCE2024/11/91E-COMMERCECHARACTERISTICFirstwave:DominatedbyU.Scompanies.SecondWave:Multiplelanguage.ICANN(InternationalCorporationforassignednamesandnumbers):has13rootserverswhichcontrolthedomainregistration./DepartmentofCommerceofU.SMinistryofCommerceofP.R.China/MITTsingHua2024/11/92E-COMMERCECHARACTERISTICFirstwave:DominatedbyU.Scompanies.SecondWave:Multiplelanguage.IPv4:~55.OneIPpresentsonedomainname;howmanydomainnamestheoretical?28.28.28.28=232about4.2billionIPaddresses.

2024/11/93E-COMMERCECHARACTERISTICFirstwave:DominatedbyU.Scompanies.SecondWave:Multiplelanguage.IPv6:2128:4.2billiontothepowerof4.(4.2billiontothe4)Unlimitedaddresses.Globalbusiness:languagetranslation;currencyconversion.Buck:Dollar;Quid:Pound;2024/11/94E-COMMERCECHARACTERISTICFirstwave:ideacangetfundsfrominvestorsanyway.SecondWave:expandbusinesswithownfunds.Ffoundedin1998.outofussiness:2000P.Petsfoods(lowprice-to-weightratio).Puploadphotos,films;editthem;2024/11/95E-COMMERCECHARACTERISTICFirstwave:ideacangetfundsfrominvestorsanyway.SecondWave:expandbusinesswithownfunds.Carefullyconsidertheopportunities.2024/11/96E-COMMERCECHARACTERISTICFirstwave:dial-upmodems.Lowspeed.SecondWave:broadbandconnections.httpftpflashgetBT（emule)ppstream…2024/11/97E-COMMERCECHARACTERISTICFirstwave:Barcodesandscannerstotrack.SecondWave:RFID.Smartcard.2024/11/98E-COMMERCECHARACTERISTICFirstwave:e-mail(unstructuredcommunication)SecondWave:e-mail(integratedpartofmarketingandcustomercontactstrategies.)2024/11/99E-COMMERCECHARACTERISTICFirstwave:OnlineadvertisingwasthemainrevenueSecondWave:multiple-approachesforonlineadvertising.2024/11/910E-COMMERCECHARACTERISTICFirstwave:difficulttosaledigitalproductsSecondWave:iTunes.(99pasong)Napster:freep2pdownload.MergewithTimeWarner,EMI.(notfree).eMule:DonkeyServer1,2,3…..allhavebeenshutdownbylawinGermany.2024/11/911E-COMMERCECHARACTERISTICFirstwave:first-moveradvantage.SecondWave:consideralot2024/11/912BUSINESSMODELS,REVENUEMODELS,ANDBUSINESSPROCESSES.Abusinessmodelisasetofprocessesthatcombinetoyieldaprofit.Agoodbusinessmodel:RapidsalesgrowthMarketdominance.2024/11/913PRODUCTSSUITABILITYTOE-COMMERCESale/purchaseofbooksandCDsOnlinedeliveryofsoftware.Sale/purchaseoftravelservices.Onlineshipmenttracking.Sale/purchaseofinvestmentandinsuranceproducts.2024/11/914PRODUCTSSUITABILITYTOE-COMMERCECommodityitem:Shippingprofile:Strongbrandidentity:Smallgroupofcustomerbutgeographicallydispersed:2024/11/915ADVANTAGEOFE-COMMERCEIncreasessalesopportunitiesfortheseller.Increasespurchasingopportunitiesforthebuyer.Reducestransactioncostsinbothsides.Provideswiderangeofchoices24/7.Obtainsdetailedinformationontheweb.Reducesthetimebuyerswait.Auditsandmonitorspayments.Makesproductsandservicesavailableinremoteareas(distanceeducation,SOHU).2024/11/916DISADVANTAGESOFE-COMMERCEDifficulttosaleperishablefoodsandhigh-cost,uniqueitems.Hardtocalculatecostsandbenefits.Difficulttointegrateexistingdatabasesandtransaction-processingsoftware.2024/11/917MARKET Thepotentialsellersofagoodcomeintocontactwithpotentialbuyers.Amediumofexchangeisavailable.2024/11/918TRANSACTIONCOSTS Arethetotalofallcoststhatabuyerandsellerincurastheygatherinformationandnegotiateapurchase-saletransaction.Brokeragefees.Salescommissions.Informationsearch

andacquisition.Equipmentcosts.Hiringemployees.2024/11/9192024/11/920INDUSTRYVALUECHAINS P29Figure1-10.LoggerSawmilllumberyardChairFactoryRetailerConsumerRecycler7unitsinwoodenchairindustry.SWOTANALYSIS2024/11/921InternalandexternalenvironmentisanimportantpartofthestrategicplanningprocessEnvironmentalfactorsinternaltothefirmusuallycanbeclassifiedasstrengths(S)orweaknesses(W),andthoseexternaltothefirmcanbeclassifiedasopportunities(O)orthreats(T).SuchananalysisofthestrategicenvironmentisreferredtoasaSWOTanalysis.SWOTANALYSIS2024/11/922StrengthsWeakne