MBA研究生英语综合教程（第二版）课件：Company Profile

COMPANYPROFILE1LEAD-IN2intelligencecampaignsubscriptionsubsidiarylongevityneighboringcomplementaffiliation3RELATEDEXPRESSIONSLEAD-INQUESTIONSWhatare“businesscompanyprofiles”?Whataretheobjectivesofusing“businesscompanyprofiles”?Whatisthecomponentofacompanyprofilethatincludestopexecutiveprofiles?Whatdopremierbusinessinformationproviderscomplementcompanyprofileswith?4WHATARE“BUSINESSCOMPANYPROFILES”?Businesscompanyprofilesareavaluablesourceofbusinessintelligenceoncompetitors,prospects,customersandpotentialsuppliers.5WHATARETHEOBJECTIVESOFUSING“BUSINESSCOMPANYPROFILES”?Theyareusedbyprofessionalsthatrequirebusinessinformationtomeetobjectivessuchas:preparingformeetingsandsalescalls,valuatingnewbusinessopportunities,planningmarketingcampaignsandpreparingsalesandfinancialforecasts.6WHATISTHECOMPONENTOFACOMPANYPROFILETHATINCLUDESTOPEXECUTIVEPROFILES?Listingsofseniorstafftosupportmarketingcampaignsandmeetingpreparation.7WHATDOPREMIERBUSINESSINFORMATIONPROVIDERSCOMPLEMENTCOMPANYPROFILESWITH?Premierbusinessinformationproviderscomplementcompanyprofileswithin-depthbusinessreportsonspecificareasofinterest.8ACHARTOFCOMPANYPROFILECOMPONENTSSnapshotoftop-linedatatogiveasenseforcompanysize,longevityandviabilityCompanyinformationthatshowshowacompanyisorganizedBusinessdescriptionshowinghowthecompanypositionsitselfListingsofseniorstafftosupportmarketingcampaignsandmeetingpreparationFinancialhealthdataMarketpositiondatathatshowshowthecompanycompetesAnnouncementsandnewscoverage9READING10USEFULEXPRESSIONSdiversifiedintegrateheadquartercardiacacutegroomingportfoliodefibrillatorcardiovascularexpertiseluminairedomainleveragefootprintprocurementhazardousstakeholderactionable11USEFULEXPRESSIONSdiversified

多种经营的，多元化的Wecouldalsoencouragemorerentals;thenpeoplecouldholdadiversifiedportfolio.

我们也可鼓励出租，那么人们就会持有多样化的投资组合。12USEFULEXPRESSIONSintegrate

使结合，使合并Hedidn’tintegratesuccessfullyintotheItalianwayoflife.

他没有成功融入到意大利的生活方式中去。Integrating

thekidswith

thecommunityisessential.

使孩子们融入这个社区是非常必要的。13USEFULEXPRESSIONSheadquarter

在……设总部的They

headquartered

inNewYork.

他们在纽约设立了总部。14USEFULEXPRESSIONScardiac

心脏的；心脏病的Themanwassufferingfromcardiacweakness.

这人当时正患心脏衰弱。15USEFULEXPRESSIONSacute

严重的；危急的Thewarhasaggravatedanacuteeconomiccrisis.

这场战争加剧了一场严峻的经济危机。Thereporthascausedacuteembarrassment

tothegovernment.

这份报告使政府极其尴尬。16USEFULEXPRESSIONSgrooming

修饰；打扮...agrowingconcernforpersonalgrooming.…对个人打扮越来越多的关注。17USEFULEXPRESSIONSportfolio

资产组合，投资搭配Wecouldalsoencouragemorerentals;thenpeoplecouldholdadiversifiedportfolio.

我们也可鼓励出租，那么人们就会持有多样化的投资组合。...RogerEarly,aportfoliomanageratFederatedInvestorsCorp.…罗杰·厄尔利，联合投资者公司的投资组合经理。18USEFULEXPRESSIONSdefibrillator

除纤颤器，去纤颤器Hesaidthatif

adefibrillatorwasrecommended,itwasreasonableforpatientstoasktheirdoctorsiftheymettheguidelines,andalsotoaskifthedoctorwasanelectrophysiologist.

他说，如果医生建议植入除颤器，患者有理由询问是否依据了前述的指导方针，也有理由询问医生是否为电生理学专家。19USEFULEXPRESSIONScardiovascular

心血管的Smokingplacesyouatseriousriskofcardiovascularandrespiratorydisease.

吸烟会严重增加罹患心血管和呼吸道疾病的风险。20USEFULEXPRESSIONSexpertise

专门技能；专业知识Shewasnotanaccountantanddidn’thavetheexpertise

toverifyallofthefinancialdetails.

她不是会计，不具有核查所有这些财政细目的专业知识。21USEFULEXPRESSIONSluminaire

照明设备；光源AluminaireshallbemountedonthetestapparatusofClause16.11,directlyovertheoutletbox,intheintendedmanner.

灯具应当按所需要的方式直接装在第16.11条中所指的测试设备上，在出线盒的正上方。22USEFULEXPRESSIONSdomain

网域，域名AnInternetsocietyspokeswomansaid

.orgdomainusers

willnotexperienceanydisruptionsduringthetransition.

一位互联网协会的女发言人说，在这次过渡中，域名为的用户不会受到任何影响。23USEFULEXPRESSIONSleverage

补充（如金钱）支持；影响力Hispositionasmayorgiveshim

leverage

togetthingsdone.

他的市长身份使他有能力办成一些事情。24USEFULEXPRESSIONSfootprint

足迹；影响Hisfootprints

wereclearlyevidentintheheavydust.

他的脚印在厚厚的尘土上清晰可见。25USEFULEXPRESSIONSprocurement

采购；征购Russiawascuttingprocurementofnewweapons

“byabout80percent,”hesaid.

他说俄罗斯正“以大约百分之八十的幅度”削减新武器的补给。26USEFULEXPRESSIONShazardous

危险的；有害的Theyhavenowaytodisposeofthehazardouswaste

theyproduce.

他们没法处理那些由他们制造出来的危害性废弃物。27USEFULEXPRESSIONSstakeholder

利益相关者；股东...theDelawareRiverPortAuthority,amajorstakeholder

inPenn’sLanding.…特拉华河港务局，佩恩码头的一个大股东。

28USEFULEXPRESSIONSactionable

随时付诸实施的Forcriticism,Iseekoutanyactionablesuggestions

fromtheircomments.

对于批评，我会从他们的评论中寻找任何可行的建议。29STARTINGUPQUESTIONSWhatisthefocusofRoyalPhilipsElectronics?Whatcharacterizesitasaworldleaderinindustry?30ANSWERTHEFOLLOWINGQUESTIONSBRIEFLY1.WhatarethefieldsofPhilipsasamarketleader?Philipsisamarketleaderincardiaccare,acutecareandhomehealthcare,energyefficientlightingsolutionsandnewlightingapplications,aswellaslifestyleproductsinmaleshavingandgrooming,portableentertainmentandoralhealthcare.31ANSWERTHEFOLLOWINGQUESTIONSBRIEFLY2.HowdoesPhilipsviewitsadvancedhealthcaresolutions?Advancedhealthcaresolutionsareafundamentalpartoftheportfolioforbothhealthcareprofessionalsandconsumers,tomeettheneedsofpatientsinhospitalsandathome.32ANSWERTHEFOLLOWINGQUESTIONSBRIEFLY3.HowdoesPhilipsrespondtotheconsumer’sdesireforwellnessandpleasure?Philipsrespondstotheconsumer’sdesireforwellnessandpleasurebyintroducingproductsthatmeettheindividual’sinterestsintermsoftheirbodyandappearance.33ANSWERTHEFOLLOWINGQUESTIONSBRIEFLY4.WhatisthestrategythatPhilipshasadoptedforinnovation?PhilipshasadoptedanOpenInnovationstrategywhichleveragesthejointinnovativepowerofpartneringcompaniesandresearcherstobringmoreinnovationstothemarketeffectivelyandfaster.34ANSWERTHEFOLLOWINGQUESTIONSBRIEFLY5.WhatisanEcoDesignprocess?AnEcoDesignprocessistoidentifyenvironmentalimpactofallPhilipsproductsintermsofenergyefficiency,hazardoussubstances,take-backandrecycling,weightandlifetimereliability.35COMPLETETHEFOLLOWINGPASSAGEBYFILLINGEACHOFTHENUMBEREDBLANKSWITHONESUITABLEWORDPhilipsLightingistheleadingprovideroflightingsolutionsandapplicationsbothforprofessionalandconsumermarkets,transforminghowlightingisusedtoenhancethehumanexperienceintheplaceswherepeopleliveandwork.Whetherathome,ontheroad,inthecity,shopping,atworkoratschool,wearecreatinglightingsolutionsthattransformenvironments,createexperiences,andhelpshapeidentities.WeserveourcustomersthroughamarketsegmentapproachwhichencompassesHomes,OfficeandOutdoor,Industry,Retail,Hospitality,Entertainment,HealthcareandAutomotive.Forthesesegmentsweprovideawiderangeofofferingsfromacrosstheentirelightingvaluechain—fromlightsources,luminairesandlightingcontrolstolightingsolutionsandservices.PhilipsLightingemploysapproximately53,000peopleworldwide.36providermarketsworklightingshapesegmentRetailHealthcarechainemploysTRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH1.我们的灯具在欧洲、拉美和亚太市场排名第一，北美第二；在汽车照明行业，我们在欧洲、拉美、日本及亚太遥遥领先。WearenumberoneinlampsinEurope,LatinAmericaandAsiaPacificandnumbertwoinNorthAmerica;inAutomotivelighting,weareleadinginEurope,LatinAmerica,JapanandAsiaPacific.37TRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH2.在“精于心，简于形”的品牌承诺和消费者内在需求的指引下，飞利浦优质生活提供了丰富且全新的消费体验，以满足消费者渴望轻松生活和改善精神状态的需求。Guidedbythebrandpromiseof“senseandsimplicity”andtheconsumerinsights,PhilipsConsumerLifestyleoffersrich,newconsumerexperiencesthatmeetconsumers’desireforrelaxationandimprovingtheirstateofmind.38TRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH3.飞利浦在设计上是国际公认的全球领导者，其每年都会接受各种国际奖项。Philipsisinternationallyrecognizedasagloballeaderindesign,receivingavarietyofinternationalawardseachyear.39TRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH4.每年，飞利浦的绿色产品销售过程都由独立的第三方进行检验，并发布年度报告。Philips’processesonGreenProductsalesareverifiedannuallybyanindependentthirdpartyandpublishedintheAnnualReport.40TRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH5.飞利浦在中国和印度等新兴市场提供质量更好且价格更低的医疗保健服务，旨在对抗全球的医疗保健挑战。Philipsaimstocombatglobalhealthcarechallengesbyfocusingondeliveringbetterqualityhealthcareatlowercosts,alsointheemergingmarkets,suchasChinaandIndia.41LISTENING42A.MATCHTHEFOLLOWINGWORDSWITHTHEIRMEANINGS1.e2.h3.b4.g5.D6.a7.f8.i9.c43B.WRITEYOURANSWERSINTHESPACESPROVIDED.44CompanyNameHealthwayPlc.CoreBusinesshealthandbeautyFutureCEORobertHenlowC.WRITEYOURANSWERSINTHESPACESPROVIDED45FinancialStrategyconcentratedonthebottomline,withtheaimofsupportingthesharepriceStartofBeautyTreatmentCentressetupaseparatechainofstoresthatprovidedmassageandothertreatmentsStaffingChangesslimmeddowntheheadoffice,undertookacompleteoverhaulofthetopmanagementteam,tidiedupthecompany’sinternationaloperationsbottomsharechainmassageslimmedmanagementoperationsD.COMPLETETHEFOLLOWINGPASSAGE46Soallinall,it’squiteachallengeforRobertHenlow,notleastbecausehe’sneverrunaquotedcompanyofthissizebefore,andhe’soneoftheyoungestchiefexecutives

ofabusinesslikethis.He’stakingahugestep

fromhispreviousposition,thoughatleastthehealthandbeautysectorisn’tentirelynewtohim.He’snotgoingtofinditatalleasytotackleallHealthway’sproblems.challengequotedchiefexecutivestakingahugesteptackleSPEAKING4748A.Workinpairs.Bothstudentsgetcardsasbelow.Intervieweachotherfortheinformationtocompletethecompanyfiles.49Name:ElaineRobertsonAge:29Nationality:AmericanMartialStatus:SingleSalary:$48,000perannumCompany:USBrandsIncorporatedPresentPosition:BrandManager,worksundertheDirectorofMarketingBackground:

MBAfromtheUniversityofPennsylvaniaJoinedthecompanyin1999PresentResponsibilities:

InchargeofdeterminingnationalmarketingstrategyforabrandofpapertowelsHeadsabusinessteamof10peoplewhichstudiesconsumer’sopinionsofcompanyproducts50Name:NarioPerettoAge:48Nationality:ItalianMartialStatus:Married,3childrenSalary:$160,000perannumCompany:TheMilanBankofCommercePresentPosition:ChiefFinancialOfficerBackground:

StudiedattheLondonSchoolofEconomicsJoinedtheaccountsdepartmentin1985PresentResponsibilities:

LeadsateamofseniorexecutivesworkingonvariousaspectsoffinancialmanagementInchargeofplanningthebank’sfinancialstrategy51B.Workinpairs.Bothstudentsgetcardsasbelow.Intervieweachotherfortheinformationtocompletethenotes.Afterpairwork,getreadyforaninterviewfromthewholeclassaboutyourpositionandyourcompanyfileinformation.Questionscanbeaskedinsuchwaysas:Howlonghaveyoubeenwithyourpresentcompany?Whatareyouresponsiblefor?521.Motorolamaintainssales,servicesandmanufacturingfacilitiesthroughouttheworld,conductingbusinessonsixcontinents.Itsmajorbusinessareasare:advancedelectronicsystems,componentsandservices,two-wayradios,paginganddatacommunications,automotive,defenseandspaceelectronicsandcomputers.Ithasthelargestportfoliointheworldofcellularphones.TheCEOisChristopherGalvinandtheheadquartersaresituatedinChicago.Salesin1999were$30.2billion.532.VirginisaleadinginternationalcompanybasedinLondon.Itwasfoundedin1970byRichardBranson,thepresentchairman.Thegrouphassevenmaindivisions:cinema,communication,financialservices,hotels,investments,retailandtravel.ItsretailsegmentisledbyVirginMegastores,anetworkofmusicandentertainmentstores.Virginoperatesin23countries,includingtheUnitedStates,theUnitedKingdom,ContinentalEurope,AustraliaandJapan.In1999,thecombinedsalesofthedifferentVirginholdingcompaniesexceeded￡3billion.EXTENDEDTASK5455Readthefollowingpassage“7LessonsFromSuccessfulCompaniesonLinkedIn”byDaveKerpenanddiscusswhatlessonsyoucanlearn.56DaveKerpenistheCEOofLikeable,asocialmediaagencythathasworkedwithmorethan200leadingbrandsincluding1-800F,VerizonandNeutrogena.HeisauthoroftheNewYorkTimesbestsellerLikeableSocialMedia.BrandsarebeginningtoestablishbestpracticescommunicatingwiththeircustomersandprospectsonFacebookandTwitter.Butmanycompanieslargeandsmallhaveyettofullyleveragethesocialnetworkforprofessionals,LinkedIn.Withover120millionuseraccounts,LinkedInhasalsobecomeanessentialsocialnetworkforcompanies,especiallythoseinB2B,toleverageintheircommunicationplans.SuccessonLinkedInisn’tjustaboutindividualefforts,it’saboutteamefforts.57Below,findsevencompanieslargeandsmallthathavefoundsuccessonLinkedIn.We’veincludedsometakeawaysonwhattheydorightandhowyoucanemulatetheirsuccess.ThesesevencompaniesalldemonstrateworthwhilelessonsinLinkedInmarketing,recruitmentandengagement.WhatareyourfavoriteorganizationsdoingonLinkedIn?Andwhatotherlessonshaveyoulearned?581.IBM59IBMhasover450,000followersonLinkedIn,makingtheITgiantthemostfollowedcompanyonthenetwork.Thecompanypagefeaturesrecentblogpostsandtweets,anintrovideo,andstockprices.Mostimportant,though,IBMfeaturesover300jobpostingsanddozensofrecommendations,drivingonlookerstolearnmoreaboutparticularjobsanddepartmentsofinterest.Lessons:Showcaseyourcompanyusingavailablecustomizationoptions.PostavailablejobsintheLinkedIncompanyprofilepage,wheremillionsofpeoplewhoarethinkingaboutajobchangelookeveryday.602.HEWLETT-PACKARD61Hewlett-Packardhasover350,000followersonLinkedIn.Butmoreimpressiveisits“Products&Services”tab,whichfeaturesover3,000recommendationsfor19uniqueproductsandservices.Recommendationswhichsurfacetousersfirstarethosefromyourownconnections,apowerfulword-of-mouthendorsement.Lesson:Featureyourproductsandservicesonyourcompany’sLinkedInpage,andsolicitrecommendationsfromhappycustomers.623.DELL63Dell’spagefeaturesa“ProductandServiceSpotlight”applicationandadirectlinkto“ShopNow.”Withthegrowingtrendofsocialcommerce,DellisleadingthewayonLinkedIntowardsmonetizationoftheircompany’sinvestmentinsocialmedia.Lesson:Makeitaseasyaspossibleforpeoplewhostumbleuponyourcompany’sLinkedInprofiletoquicklyfind,expressinterestin,andpurchasetheproductsandservicesyouoffer.644.CIVICVENTURES65CivicVentures,anon-profitthinktankonboomers,workandsocialpurpose,usesaLinkedIngrouptoshowcaseitsorganization.Thegroup,entitled“EncoreCareers,”gives50+year-oldadultsaplacetodiscussissuesofconcerntotheminasafeandspam-freeenvironment.Thetinynon-profithasmanagedtoattractover1,200peopletothegroupinashortperiodoftime.StephenAnfield,thegroup’scommunitymanager,saysthat“Withourdemographic,LinkedInisdefinitelythemostwidelyusedplatform(beatingoutFacebookandTwitter),soit’simportantthatIknowhowtobestusethisservice.”Lesson:UseLinkedIngroupstocreateacommunityforyourcustomersandprospectstocongregate.Ifyouridealprospectsfallintothesametargetaudience,they’llhavealottotalkabout.Andwithyourorganizationleadingtheway,someofthemwillturntoyouwiththeirbusiness.665.NEWHOMESTAR67NewHomeStarisaB2Bcompanyservingasasalesresourceforhomebuilders.FounderandPresidentDavidRicehashis