市场营销专业词汇中英文对照表

MarketingManagement营销管理 NewProductsDevelopment新产品开发ServiceIndustryMarketing服务业营销 BusinessNegotiation商业谈判InternationalMarketing国际市场营 SalesChannels销售渠PublicRelationship公共关系 ConsumerBehavior消费者行为SystemsofManagementInformation管理信息系统MarketingResearch营销调 accesibility可进入accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理策略positioning定位additionstoexistingproductlines现有产品线的增加administeredverticalmarketingsystems管理式垂直营销系统marketsegmentation市场细分salespromotion销售促进advertisingfeedback广告反馈advertisingfrequency广告频率advertisingmedia广告媒体advertisingreach广告接受人数advertisingmessage广告信息advertisingsource广告信息来源agentmiddleman代理商allowance折让alterationAmericanMarketingAssociationannualmarketingplanassuranceattitudesofconsumers消费者态度availability可获得性/供货能力awareness（产品）知晓度/知名度babyboomersbackwardchannelsforrecyclingbackwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barterbasicphysicalneedsBCGGrow-ShareMatrix波士顿增长-beforetestsBehaviorScanInformationResourcesInc.behaviouralanalysis行为分析behaviouralhierarchies行为层级benchmarking基准benefitclustersbenefitsBenz奔驰billing帐单birthrate出生率blanketpurchaseorderblind-pairedcomparisontestingbluecollarsbottomline底线/盈亏一览结算线brandawareness品牌意识/认知brandextensions品牌扩展brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingstrategybrandingbrand'sequitybreak-evenanalysisbreak-evenvolumebreathofproductassortmentbreathordiversityofproductlinesbriberyBritishAirwaysbrokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局businesstrengthrating商业能力评分businessplan商业计划businesspositionbusinesssectorbusinessservicesmarketsbusinessstrategies经营战略businessunitstrategy经营单位战略buybackallowances回购折让buybackarrangements产品返销buyers'bargainingpowerbuyersbuyingbehavior购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoffices连锁商店的进货中心buyingpowerindes(BPI)购买力指数buyingsituation采购情况/类型buyingtask采购任务capitalgainscapitalinvestedinproductCarnivalcashcows现金牛类cashdiscounts现金折扣cataloguesalescategorizationofperception感知分类categorization分门别类centralization集中化chameleons/followers变色龙/跟随者channelalternativeschannelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织结构channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道channelpowerchannel-controlstrategies渠道控制战略channel-designdecisions渠道设计决策channel-managementdecisions渠道管理决策channelsofcommunication传播渠道choicecriteria选择标准closingasale结束销售clothingretailers服装零售商co-branding联合品牌codeofethics（职业）coercivepowercognitivedissonance认识的不协调collectionofdata数据收集collection收款co-marketingalliances联合营销联盟combinationcompensationplan结合式薪酬方案commitment承诺communicationchannels传播渠道communicationprocess传播过程communication信息交流/沟通communicationsmedia传播媒体companypersonnel公司员工comparativeadvertisements比较广告comparisonofbrands品牌比较compensationdeals补偿处理compensationplan酬金方案compensation/rewards酬金/奖励compensatory补偿性的competitionandindustryevolution竞争和行业演变competition-orientatedpricing竞争导向定价法 advantage竞争优势competitive(supply-side)evolution竞争（供方）competitivefactorscompetitiveintelligence竞争情报/competitiveparitypromotionbudgetingcompetitivestrategy竞争战略competitivestrength竞争优势/能力competitoranalysis竞争者分析complainthandling投诉处理componentmaterialsandpartsmarketscomputerizedordering计算机化的订购conclusiveresearch确定性研究conditionsofdemand需求情况conflictandresolutionstrategiesconformancetospecificationsconformance一致性confrontationstrategy对抗战略conjointmeasurement联合测度法conjunctivemodel联合模型consumerdecision-making消费者（购买）consumergoodschannelsConsumerGoodsPricingAct,USAconsumergoods消费品consumermarkets消费品市场consumerneeds消费者需求consumerpackaged-goodsfirmsconsumerpromotionconsumertests消费者测试consumer/householdmarket消费者/家庭市场consumers'perceptions消费者感知consumption消费contestscontingencyplanning权变计划contractconstruction契约建筑业contractmanufacturing契约制造业contraction/strategicwithdrawalstrategy收缩/contractualentrymodescontractualverticalmarketingsystems合约式垂直营销系统contributionmarginanalysis边际贡献（贡献毛利）分析contributrionmargin边际贡献controlstrategies控制战略conveniencefoodstores便利食品商店conveniencegoods便利品convenience服务的便利性CoolWhipco-operativeadvertisingco-ordinationandconflictresolutionco-productioncorebenefitproposition(CBP)核心利益方案/corollary-datamethodcorporateHQcorporatescope公司（经营）corporatestrategycorporateverticalmarketingsystems公司式垂直营销系统corporate/institutionaladvertising团体/社会公共机构广告correctiveaction矫正行动costanalysiscosteffectivenesscostleadershipstrategycostofcapitalcostofgoodssold(COGS)costreductionscost-and-volumerelationship成本-cost-orientedpricingcost-plus/mark-uppricing成本加成/costsandbenefitsofmarketingfunctionscostsofcompetitors竞争者成本costsofdistribution分销成本countertrade对等贸易couponscourtesycoverageofgeographicmarket地域性市场的范围coverageofrelevantretailers相关零售商的销售范围credibility信誉credittermscriticalassumptions关键假设cross-elasticity交叉弹性customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲密度customerloyalty顾客忠诚度customerneed顾客需要customerorganizationofsalesforcecustomerretention顾客维系/customersatisfactioncustomersegmentpricingcustomerservicecustomer-orientedpricingcustomers'perceptioncustomers'preferencescustomers'pricesensitivitycustomizingdatacollection数据收集dataconfidentiality数据保密dataresearch数据研究datasourcesdealersdeceptiveadvertisementsdecidersdecliningmarketsdecodingdefectratedefenderstrategydefensivenew-productdevelopmentstrategydefensivepositioningdeliverytimedeliverydemandcharacteristicsdemandcurvedemand-orientedpricing需求导向定价法demographicenvironment人口统计环境departmentstores百货商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearchdesigndecisionsdesiredpercentagemark-uponretaildesiredpercentagereturndeterminantattributesdeterminantsdifferentresponsesdifferentiateddefenderstrategy差异化防御战略differentiatedmarketing差异化营销differentiationovertime不同时间的差异differentiationstrategy差异化战略differentiation差异化diffusionofinnovationtheorydimensiondimensionsofqualitydirectcostingprofitabilityanalysisdirectmaildirectmarketingviaadvertisingmediadirectmarketingdirectproductprofitability(DPP)直接产品盈利性/directselling直销discountrate贴现率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/discriminantanalysisdiscriminatoryadjustments歧视价格调整discriminatorypricingadjustments歧视定价调整disjunctivemodel分离模型displayspacedisposableincomedissonance-attributionhierarchy不和谐-distributionchanneldesigns分销渠道设计distributionchannelobjectives分销渠道的目标distributionchannel分销渠道distributiondecisions分销决策distributionpolicies分销策略distribution分销distributor/store(privatelables)brands分销商/distributors分销商diversification多元化divest撤退divestdivestmentorliquidationdividenddogsdomestictargetmarketingstrategiesdroppingproductsdrycleaningdual/twochanneldistributionsystemsduplication（媒体）重复DuPont杜邦公司durability耐用性earlyvslateadoptionearningspershareeconomicandtechnologicalfactorseconomicpower经济权economiesofscale规模经济educationservices教育服务effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感诉求empathy移情作用empiricalevidenceempowermentencodingenduseendorsementengineering（产品）工程设计entrepreneurialstrategy企业家战略entrystrategies进入战略environmentandpackagingdisposalenvironmentfactors环境因素environmentalscanning环境扫描/分析environmentalstrategy环境战略establishment机构ethicalaudit（公司）伦理审计ethicsofmarketing营销伦理道德ethniccomposition种族构成EuropeanCommunity欧共体evaluationandrewardsystems评估与奖励体系evaluationandselectionofsupplier评估和选择供应商evaluationofalternatives评估替代品/各种选择evaluationofbrands品牌评估eventsponsorshipeventeverydaylow-price(EDLP)evokedsetevolutionofmarketexchangeexclusivedealing独家销售exclusivedistribution独家分销executivesummary执行摘要exhibitionmedia展示广告媒体existingmarket现有市场exitbarriersexpansionpathexpectationmeasures（顾客）预期测度expectationsofcustomers顾客期望expectedunitsales预计产量expectedvalue期望价值experiencecurve经验曲线experimentalresearch实验性研究expertpower专长权exploratoryresearch探索性研究exportagents出口代理（商）exportjobbers出口批发商exportmanagementcompanyexportmerchantsexportexportingextendedusestrategy扩大使用战略extendingvolumegrowth扩大市场份额externaldatasources外部数据来源externalenvironment外部环境extrapolationofpastsalestrendsfacilitatingagencies辅助/factoranalysisfadsfamilybranding家族品牌familylifecycle家庭生命周期familystructure家庭结构farmproductsfast-movingconsumergoods(FMCG)fearappeals恐惧/featuresFederalDepartmentStores联邦百货商店FederalTradeCode（FTC)联邦贸易法案FedEx(FederalExpress)联邦快递feedbackdata反馈数据fieldtestmarketingfinancingfisheriesfitandfinishfixedcostsfixedsalaryflankerstrategyflanker/fightingbrandflankingandencirclementstrategiesflatorganizationalstructureFOBoriginpricingFOB产地定价法focusstrategy集中战略followersFordforeignmiddlemenforestry林业formalization形式/规范化formulate制定fortress/position-defencestrategyFortuneforwardintegrationfranchisesystemsfranchisingfreecallnumbersfreegoodsfreight-absorptionpricingfringebenefitsfrontalattackstrategyfullcostingprofitabilityanalysisfull-servicewholesalersfunctionalcompetenciesandresourceallocationfunctionalefficiencyfunctionalorganizationofsalesforcefunctionalorganizationalstructurefunctionalperformance功能性能functionalstrategy职能战略games比赛gapgatekeepersgeneralbehavioraldescriptorsGeneralElectric(GE)GeneralFoodsCorporationgeneralmerchandisediscountchainsGeneralMotors通用汽车geodemographics区域人口统计特征geographicadjustments地理调整geographicdistribution地理分布geographicalorganizationofsalesforceGilletteglobaladjustmentsglobaleliteconsumersegmentglobalexpansionglobalmarketingcontrolglobalmarketsglobalnichestrategyglobalstandardizationstrategy全球标准化战略globalteenagesegment全球青少年市场globalization全球化global-marketexpansiongoalsgoing-rate/competitiveparitypricinggoodsproducersGoodyeargovernmentagencies政府机构governmentbuyers政府采购者governmentmarket政府市场governmentregulation政府管制greenhouseeffect温室效应greymarket灰色市场grossdomesticproduct(GDP)grossmargingrossnationalproduct(GNP)grossprofitgrossratingpoints(GRPs)总级别指数group/categoryproductmanager类别产品经理growingmarkets成长市场growthrateofmarketgrowthstageofproductlifecyclegrowth-extensionstrategiesgrowth-marketstrategiesformarketleadersgrowth-marketstrategygrowth-markettargetingstrategyguarantee/warranty保证/guaranteesGucci古琦（世界著名时装品牌Haagen-DazshardtechnologyHarvardBusinessReviewharvestharvestingpricing收获定价法harvestingstrategy收获战略healthcare医疗保健healthmaintenanceorganizations(HMOs)（美国）heavybuyer大客户HeilemanBrewingCompanyHeinz亨氏食品helpfulnessHenkelHertz赫兹（美国汽车租赁巨头）Hewlett-Packard惠普公司hierarchyofstrategy战略的层次highmargin/low-turnoverretailers高利润/highmarketshareglobalstrategyhigh-contactservicesystemhigh-involvementproducthigh-involvementpurchase高参与购买hightmarketshare高市场份额战略Hilton希尔顿HolidayInns假日旅馆homogeneousmarket同质市场Honda本田household/familylifecyclehouseholdhybridtechnologyideageneration创意的产生/ideasfornewproducts新产品创意/构想idea-screeningprocess创意筛选过程identificationofsegments识别细分市场IllinoisToolWorks伊利诺斯工具厂imagepricing形象定价imitativepositioning模仿定位imitativestrategy模仿战略impactevaluation影响评估impersonalsourcesimplementationandcontrolofmarketingprogramsimplementationimprovementsinorrevisionsofexistingproductsimpulsebuying冲动购买impulsegoods冲动购买品incentives激励incomeincreasedpenetrationstrategyindirectcostingprofitabilityanalysisindividualbrandindividualvalueindustrialgoods&services工业产品和服务industrialgoodschannels工业品分销渠道industryattractiveness行业吸引力industryattractiveness-businesspositionmatrix行业吸引力-industrydynamics产业动态industryevaluation产业评估industryevolution产业演变inelastic缺乏价格弹性influencers影响者infocommunicationsindustryinfomercialsinformationageinformationsearch信息搜集informationtechnology信息技术information信息informativeingredientin-homepersonalinterview个人家庭访谈in-houseusetests内部使用测试innovation创新innovativenessinstallationin-storedisplayin-storepositioning店内布局in-storepromotion店内促销intangibles无形integratedmarketingcommunicationplan(IMC)integrationofperceptionintegrationIntelintensityofmarketpositionintensityintensivedistributioninteractionsacrossmultipletargetmarketsinteractivemediainterestratesinternaldatasourcesinternalmarketinginternalorganizationalstructure内部组织结构internationaladvertising国际广告internationalchannels国际分销渠道internationaldivision国际分部internationalmarketinginternationalorganizationaldesigninternationalizationofservicesintroductorystageofproductlifecycleinventorylevelinvestorrelationsadvertisingissueadvertisingjobbersJohnson&Johnsonjointventuresjuryofexecutiveopinionjustnoticeabledifference(JND)just-in-time(JIT)managementsystemjust-in-timepurchasingarrangements及keyaccountmanagement主要客户管理keyaccounts关键客户keybenefitskeyenvironmentalissueidentificationkeyvariableskey/houseaccounts关键/机构客户laboratorytests实验室测试leapfrogstrategy蛙跳战略learninghierarchy学习层级结构legalservices法律服务legislationlegitimatepowerlevelofcompensationleveloftechnicalsophisticationLeviStrauss李维·Levi's列维斯（全球最大的牛仔服制造商lexicographicmodellifestylelimited-servicewholesalerslineextension产品线扩展linefilling产品线填充linestretching产品线延伸listprice订价Lloyd'sofLondon伦敦劳埃德保险公司localizaitonstrategy本地化战略locationpricing场所定价locationlodginglogisticalalliances后勤联盟long-termmemory长期记忆lostcustomer失去的顾客LouisVuitton路易·威登（法国著名时尚品牌low-contactservicesystemlow-costdefenderlow-costpositionlow-involvementhierarchymacrorisks宏观风险macroenvironment宏观环境macrosegmentation宏观细分mail-orderretailers邮购零售商maintainingmarketshare保持市场份额maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应manufacturerbrand制造商/全国性品牌manufacturers'agents/representatives生产商的代理商/manufacturers'exportagents(MEA)manufacturers'salesoffices/branches生产商的销售办事处/manufacturingprocessmanufacturingmarketaggregationstrategy整体市场战略marketattractivenessfactors市场吸引力因素marketattractiveness市场吸引力marketattractiveness/businesspositionmatrix市场吸引力/marketcircumstancesmarketdemorgraphics市场人口分布/marketdimensionmarketentrystrategiesmarketexclusionmarketexpansionstrategymarketfactorsmarketfollowers市场跟随者marketgrowthrate市场增长率markethirarchy市场等级marketinclusion市场纳入marketleaders市场领导者marketmeasurement市场测量marketopportunityanalysismarketorientedmarketpositionfactorsmarketpositioninganalysis市场定位分析marketpotentialmeasurements市场潜力测度marketresearch市场研究marketsegment细分市场marketsegmentation市场细分marketshare市场份额markettargetingmarketmarketabilitymarket-entrystrategies市场进入战略marketingactionplan营销行动计划marketingaudit营销审计marketingchannelmarketingcodesofconduct营销行为规范marketingcommunication营销沟通/传播marketingconcept营销观念marketingcontrolmarketingdecisionsupportsystems(MDSS)marketingenvironmentaudit营销环境审计marketingflowsandfunctions营销过程和职能marketingfunctionareaauditmarketingimplicationsof对营销的影响marketinginformationsystemmarketinginstitutions营销机构marketingmanagement营销管理marketingmessage营销信息marketingmix营销组合marketingpolicy营销策略marketingproductivityareaauditmarketingprogramcomponentsmarketingprogram营销计划/方案marketingrelationship营销关系marketingresearch营销研究marketingstrategymarket-managementorganizationalstructuremark-upprice产品/MarlboroMarriottHotelmass-marketpenetrationstrategymass-marketstrategymatrixorganizationalstructureMatsushitamatureconformistsmaturemarketsmaturestageofproductlifecycleMcDonald'sMcDonnellDouglasMCI电讯公司（前世界通信公司MDSS(Marketing-DecisionSupportSystem)measurability可测度性measureor index测量指标measurementcriteria计量标准mediaaudiences媒体受众medicalandhealthservicesMedicoContainmentServicesmemoryofconsumers消费者记忆Mercedes-Benz梅赛德斯-奔驰MercerManagementConsultingmerchandisingmerchantmiddlemen国内贸易中间商merchantwholesalers商业批发商messagestructure信息结构MichaelPorter迈克尔-波特microrisks微观风险microsegmentatioin微观细分MillerTydingACT,USA米勒·mingingMinnesotaMiningandManufacturingCompany(3M)Minoltamiscellaneoussourcesmissionmissionaryselling推销式销售MitsubishiHeavyIndustries三菱重工modifiedrebuy调整再购monosegmentpositioningMonsantomoralappeals伦理/moralsMotorolamultichanneldistribution多渠道分销multidimensionalscaling多维等级法multilevelselling多级销售multinationalcoporations(MNCs)multipletestmarkets多测试市场multiple-brandstrategy多品牌战略multiple-factorindexmultisegmentpositioningmutualtrustnationalaccountmanagementnationalmarketNationalSemiconductornaturalproductsNEC日本电子Nescafé雀巢咖啡Nestlé雀巢netsalesnetworkcomputer(NC)网络计算机newbusinessselling新业务销售newbuy购入新产品newentrants新进入者newmarkets新市场newmaterials新材料NewProdscreeningmodelnewproductlinesnewproductsnew-productdevelopment新产品开发new-productideas新产品创意Newsweek《新闻周刊》new-taskbuyingnew-to-the-worldproductsnichepenetrationstrategy壁龛/niche-marketstrategyNikeNissanno-brandbrandnameno-frillsproductnoiseincommunicationsystemnon-financialrewards非物质性奖励措施non-probabilitysampling非概率抽样non-profitorganization非盈利组织non-storeretailingnumberofstockoutsobject-and-taskmethodofpromotionbudgeting目标-objectivesandstrategyareaauditobjectivesobservationoccupancycosts房屋占用成本occupation/position职业/职位oddpricing奇/余数定价法OEM(originalequipmentmanufacturer)oeverallqualityoff-invoicediscountsoffsetsOmegaon-airtestingOPEC(OrganizationofPetroleumExportingCountries)欧佩克（石油输出国组织openingrelationshipsoperatingsuppliesoperationalexcellence运作管理水平opinionleaders意见领导者opportunitycost机会成本opportunityidentification机会识别opportunity/threatmatrix机会/ordercycletime订货周期orderprocessing订单处理organisationallevel组织层次organizaitonalrequirementplanning组织需求计划organizationareaaudit组织领域的审计organizationbuyingcenter组织采购中心organizationalcustomer组织顾客organizationaldirectselling组织直销organizationalmarkets组织市场organizationalpurchasing组织采购organzationalstructure组织结构outdoorenthusiasts户外运动爱好者out-of-homemedia户外广告媒体overallcostleadership全面成本领先overheads日常开支overseasdirectinvestmentownershipofnewproductpackagingpanelofexpertsparentagepartiesinvolvedpaymentterms支付条款pay-offcontrol支出控制penetrationpricing渗透定价Pepsi-Cola百事可乐perceivedcustomervalue顾客感知价值perceivedquality感知到的质量perceivedvalue感知到的价值percentageofsalespromotionbudgetingmethodperceptionsofconsumers消费者感知/理解perceptual(product)pisitioning感知（产品）定位perceptualmap感知图perceptualorganization感知组织perceptualvigilance感性的警惕performancedimension业绩标准performanceevaluation业绩评估performancemeasures表现/业绩测度performanceobjective绩效目标performancestandards绩效标准performance功能perishabilitypersonalsellingpersonalsources个人的信息来源personneldevelopment人力资源开发persuasive说服性的pharmaceuticalsindustryphysical(product)positioning物理（产品）physicaldescriptors物理变量physicaldistribution实物分销Pillsbury皮尔斯博瑞pioneers先入者PizzaHutplaceutilityplanningandcontrolsystemareaauditpointofsaleinformationpoint-of-purhcase(POP)promotion采购点促销point-of-sales(POS)data销售点数据pontificator保守派popularitypopulationtrendsportfoliomodelsforresourceallocationpositionintensitypositioningpossessionutilitypost-purchasedissonancepost-purchaseevaluation购买后评估post-purchase/after-saleservice售后服务potentialadvantages潜在优势potentialcustomerpotentialmarketpotentialtargetmarket潜在目标市场powerindistribution分销权力powerofbuyers购买者能力powerofsupplierspredatorypricingpre-emptingscarceresourcespreferentialtreatmentpremiumspresentcompetitorspresentingsalesmessage提供销售信息pre-testmarketresearch测试前市场研究pricediscrimination价格歧视priceelasticityofdemandpricefixingpriceleaders价格领导者pricelining价格排列定价法pricepromotion价格促销pricequotation报价pricesensitivity价格敏感度pricestructure价格结构price价格price/earningsration价格/收益比price-offpromotions降价促销price-settingprocess定价过程pricingadjustments定价调整pricingpolicies价格策略pricingprimarydemand基本需求primarysources第一类/主要数据printmedia印刷媒体private/for-profitorganization私营/PRIZM(PotentialRatingIndexforZipMarkets)proactivenew-productdevelopmentstrategyprobabilitysampling概率抽样problemformulation界定问题problemidentificatioin确定问题processmanagement过程管理Procter&Gamble(P&G)宝洁公司 line产品线productavailabilityproductcategory产品类别productclass产品类别productdecisions产品决策productdesign产品设计productdevelopment产品开发productdimensionorattributes产品维度/productevolutionproductfeaturesproductintentshare产品倾向份额productleadership产品领导能力productlifecycle(PLC)产品生命周期productlifecyclecurveproductlineproductmanagerauditproductofferingproductorganizaitonofsalesforceproductpolicies产品策略productpositioning产品定位productquality产品质量productscope产品范围productspace产品位置productspecifications产品规格productsystems产品体系producttype产品类型productusageproductproduct(ion)-orientedorganization产品/productionproduct-linepricingadjustmentsproduct-managementorganizationalstructureproduct-marketentrycontrolproduct-relatedbehavioraldescriptorsproduct'smarketcharacteristicsproduct-usetestingpro-environmentprofitimpactofmarketstrategy(PIMS)profitabilityanalysisprofitability盈利性/profitablesurvivorstrategyproject-companyresourcecompatibilityprojectedprofit-and-lossstatementprojectivetests投影测试promotiondecisions促销决策promotionmix促销组合promotionpolicies促销策略promotion促销promotionalallowance促销折让promotionaleffort促销努力promotionalpricing促销定价promptness及时性propectorstrategy探索型战略prospectingforcustomers寻找顾客psychographics心理统计特征psychologicalcost心理成本psychologicalpricing心理定价法publicorganization公共组织publicrelations公共关系publicutilitiespublicitypullstrategyforcontrolofdistributionchannelspupildilationpurchasepredisposition购买倾向purchasingagent采购代理purchasingcontract采购合同purchasingmanager/agent采购经理／代理purchasingpowerperity(PPP)购买力平价指数pushmoney/spiffs佣金pushstragtegyforcontrolofdistributionchannelsqualifyingprospectsqualitydimensionsqualityquantitydiscount数量折扣questionmarks问题类questioning询问法quotasR&Dexpenditure研究开发战略raceandethnicorigin种族和民族rackjobbers供应超级市场的批发商radio无线电广播rankorderingrateofadoptionrate-of-return/targetreturnpricing回报率/rationalappealsrationalerawmaterialsreactiveandproactiveresponsesreactivenew-productdevelopmentstrategyreactorstrategy反应型战略realestaterebatesrecalltests记忆测试receiver接收者reciprocity利益互惠recognitionofproblem/need发现问题/recognitiontestsrecreationrecruitmentandselection招聘与选拔recyclingofpackaging包装回收（利用）Reebok锐步referencegroup参照群体referentpower参照权refocus巩固refundsrefusaltodeal拒绝经营regressionanalysis回归分析法regulation管制related/concentricdiversification相关/relationalVMSsrelativeattractivenessofdecliningmarketsrelativemarketpotential相对市场潜力relativemarketshare相对市场份额reliability可靠性repeatpurchasebehaviorrepetitionrepositioningsrequirementsplanningresellerresidentbuyersresourceallocation/deploymentresponsestrategiesresponsetocommunication传播响应responsivestrategy反应型新产品开发战略responsiveness响应性retailcoveragestrategyRetailIndex零售指数retailoutlets零售店retailsales零售额retailerco-operativesretailerretailingtrendsReturnonEquity(ROE)ReturnonInvestment(ROI)投资回报率ReturnonNetAssets(RONA)净资产回报率reverseengineering反向工程rewardsystemsrivalrydeterminantsrivalryRobertMiles罗伯特·RockwellRolexRolls-Roycerostersalarysalesagentssalesanalysisbycustomersalesanalysisbyordersizesalesanalysisbyproduct产品销售分析salesanalysisbyterritory区域销售分析salesanalysis销售分析salesforcastingsalesforceestimates销售人员估计salesforcesize销售队伍规模salesforce销售队伍salesforecasting销售预测salesmanagement销售管理salesorganizationsalesperformance销售表现/salespersonnelincentivessalespersonnel销售人员salesplanning销售计划salespotential销售潜力salespromotion销售促进/salesterritory销售地区salestrends销售趋势sales销售额sales/pricereduction销售/sampledesign样本设计samplesize样本大小sampling抽样samplingscaleefficiency规模效率scaledmeasures比例测度scoringmodels评判模型screeningofideas创意筛选sealedbidding招标Searssecondarysources第二类/second-but-betternew-productdevelopmentstrategysecuritysegmentationandtargeting细分与目标选择segmentationcriteria细分标准segmentationdescriptors市场细分变量segmentation市场细分Seiko日本精工株式会社（全球著名的打印机生产商selectivedemand选择性需求selectivedistribution选择分销selectiveexposure选择性接触selectiveperception选择性感知/理解selectiveretention选择性保留self-employedperson独立经营的个人self-managingteams自我管理团队self-oriented自我导向型sellinggroupssellingproposition销售计划/selling推销/serviceguarantees服务保证serviceindustry服务产业serviceorganization服务组织servicequality服务质量service服务serviceability服务能力serviceability适用性serviceschannels服务渠道servicingproductsservicingtheaccountsettingquotasshake-outstagesharedprograms/facilities分享计划/share-growthstrategiesforfollowersshareholdervalueshare-maintenance份额保持ShermanAct,USA美国谢尔曼法案 goods消费品short-termmemorysignalvehicle/carrier信号载体simulatedtestmarketing模拟市场测试single-factorindex单因素指数法single-linemass-merchandiserstoresSKFskimmingandearlywithdrawalskimmingpricingsleepwalker/contentedunderachievers梦游者/slottingallowance安置津贴socialacceptability社会可接受性socialclass社会阶层socialobjectivessocioculturalenvironmentsoftgoodssofttechnologysoleownershipentrystrategySonysourcecredibilitysourcesourcesofdatasourcesofnew-productideasspecialitygoods特殊品specialityretailers专营零售商specialitystores专营商店specialization专门化spokesperson代言人SprintStandardIndustrialClassification(SIC)standardizationstrategystandbypositioning备用定位staplegoods日常用品Starbucks星巴克starsstatementofjobqu