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新编剑桥商务英语(高
级)第三版2.1精品资料精品资料仅供学习与交流,如有侵权请联系网站删除谢谢仅供学习与交流,如有侵权请联系网站删除谢谢#CHesaysitwillmakethemthebiggestcompanyinthesector.Howdoesheexplainthedifferencesincompanyculture?AThetwoCEOshadadifferentphilosophy.BThetwocompanieswereinvoIvedindifferenttypesofbusiness.CTherewasnorealdifferenee.AprasereleaseYouworkinthepressofficeofaninsuraneecompanythathasrecentlytakenoveranothercompany.Sincethetake-overtherehavebeensomenegativereportsaboutit.Youdecidetoputoutapressrelease.Includethefollowingpoints.Explainthebusinessreasonsforthetake-over(tocompetewithotherbiginsurancecompanies;torationalisestaffing)Expressyourenthusiasmaboutthefutureopportunitiesforthemergedcompany.Thankalltheemployeesfortheirsupport.Reassurepeoplethattherewon'tbemajorjobcuts.Beginlikethis:PRESSRELEASEInsureCOLastmonthInsureCowaspleasedtoannouncetheacquisitionofABCInsurance.Thenewcompanybringstogethertwoleadinginsuranceproviderstoformtheworld'sthirdlargestinsurancecompany …ReadthisextractfromanarticleinBusinessStrategymagazine.Wheredothesefourtypesoforganisationbelonginthetext?stockbrokersrestaurantsoilcompaniesbanksorganisationalcultureHighriskTough-guymachocultureHighriskTough-guymachocultureBet-the-companyReward Work-hard,play-hardSlowfeedbackand cultureReward ProcessculturecultureAofattemptshavebeenmadetocategorisetheorganisationandcultureofdifferentcompanies,butonlytwothingsseemcertain:1)thatmanydifferentculturesandtypesoforganisationcanexistwithineachcompany一and2)thattheactivityandsectorplayacrucialroleindetermininghowworkisorganised.DealandKennedyrecognisedthiswhentheyproposedfourdifferenttypesoforganisationalculture:Work-hard,play一hardculturetendstoapplytocompanieslikesoftwaredevelopersor(1) whichneedtoreactquicklytochangingcircumstancesandfoworkofahightempo.Creativityoftenplaysanimportantpartintheirworksotheytendtobeorganisedinaproject-basedwaygroupingpeopleinteamstosolveparticulartasks.Tough一guymachocultureconcentratespoweraroundkeypersonnel,butitwillalsodevolvealotofresponsibilitytotheindividualandemphasisedecisionsthataffectthepresentratherthanthefuture.Examplesare(2)sportsteams,police,themilitaryProcesscultureappliestocompanieswhichhavestricthierarchiesandstrictjobroles,suchasinsuraneecompanies(3)andpublicservices.Strategyanddirectionseemtotakesecondplacetoorganisationandsoheyareoften,maybeunfairly,associatedwithploddingandbureaucracy.Bet-th一companyculturemayalsobepresentincompanieswithahierarchicalstructure,butIong-termplanningandinvestment,involvinghighrisk,isalsoakeyfeature,sodirectionandgoalsaregenerallyclearerExamplesareaircraftmanufacturersand(4)Describeanorganisationyouknoworhaveworkedorstudiedin.Howmanypeopleworkedthere?Whatwasitsbusiness/speciality?Howwasitorganised?Howwouldyoudescribetheculture?Diditfallintoanyofthecategoriesdescribedabove?Inwhatways?AnemployeesurveyLookatthissurveyfromthesameeditionofBusinessStrategymagazine.Markthesixitemsthataremostimportanttoyou(1isthemostimportant).Ipreferanorganisationwhichemphasises:AIndividualresponsibilityandempowermentofemployeesBTeamworkandconsensusCClearlinesofreportingandareasofresponsibilityDQuickdecision-takingandactionELong-term,carefulplanningFCreativity,innovationandtakingrisksGClearandconsistentproceduresHJobsecuri
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