旅游助力乡村振兴案例1

BEttRtouRISN,BEttRLIFE,BttERWORLD世界旅游联盟自成立以来，以“旅游让世界和生活更美好”为宗旨，以“旅游促进社会的广泛关注和高度评价。同时，世界旅游联盟也在旅游减贫理论研究、经验宣传等方面开展了一系列实践活动和国际交流活动，向国际社会展示了旅游减贫事业的重要经世界旅游联盟联合世界银行和中国国际扶贫中心开启旅游助力乡村振兴新篇章，共同发国文化和旅游部、国家乡村振兴局、各省级文化和旅游部门等，多渠道广泛征集相关案例。根据可量化的效果、创新性、可复制性、积极的社会影响、可持续性和提交材料质在经济社会发展的历史进程中，加快推进乡村振兴任重而道远，世界旅游联盟将继续发挥国际平台作用，汇集全球会员力量以及世界范围内的合作者，推动国际社会关注旅游助力乡村振兴及相关社会公益事业，为实现“旅游让世界和生活更美好”的宗旨而Sinceitsestablishment,theWorldTourismAlliance(WTA)hassteadfastlyuphelditsmissionfor“BetterTourism,BetterLife,BetterWorld”anditsvisionof“promotpovertyalleviation”throughtourism.Forthreeconsecutiveyears—from2018to2020—theWTAworkedtogetherwiththeWorldBank(WB)andtheInternationalPove(IPRCC)toreleasetheresultsoftheWTABesttotalofeightepisodesinatwo-seriesmicro-documentaryonpovertyalleviationthroughtourismwefilmedbasedonthesepracuniformlylaudedfortheirpowerfulimageryandinspiringmeslivesofpeople.ThisyearmarksthestartoftheconsolidationoftheresultsofChina’spovertyalleviationandrevitalizationprogramsandtheirinextricablelink.IncommemorationofthisimportantmilestoneandincooperationwiththeWBandIPRCC,theWTAisreleatheMinistryofCultureandTourismofthePeople’sRepublicofChina,theNationalforRuralRevitalizationandprovincialcultureandtourismdepartments,thisbookisacompilationof50casesthathavemetthecriteriaofquantifiableresults,inimpact,sustainabilityandqualityofsubmittedmaterials.WiththerecommendationbytheMinistryofCultureandTourismofthePeople’sRepublicofChina,thisbookisoneofthesucommemoratethe50AnniversaryoftheRestorationoftheLawfulSeatofthePeople’sRepublicofChinaintheUnitedNations.Althoughmuchprogresshasbeenmade,ruralrevitalizationisanongoingprocesswhoseandeconomicdevelopmentcontinuestoevolveandexpawillcontinuetoengageandrallyitsglobalmembersandpartnerstothisimportantwithitsmission,WTAiscommittedtobealeadingvoiceinadvanciwelfareinitiativesfora“BetterTourism,BetterLife,BetterWorld.”047/057/目录/Contents浙江金华市武义县柳城畲族镇梁家山村：民LiangjiashanVillage,LiuchengSheNationalityTown,WuyiCounty,Jinhu福建福州市连江县苔菉镇茭南村：平流尾地质公园旅游开发助力传iaonanVillage,TailuTown,LianjiangCounty,FuzhouCity,FujianProvince:TourismDevelopmentofkHelpsTransformTra青海西宁市大通回族土族自治县朔北藏族乡边麻沟村：BianmagouVillage,ShuobeiTibetanEthnicTownship,ScenicAreaDevelopmentDrivesBeautMountYunVillage,GuanwangmiaoTownship,XiangningCo华侨城：智慧赋能，以全域旅游推动海南三亚OverseasChineseTownHoldingsCompany:PromoteMalingCommunityinTianyaDistrict,SanyaCity,HainanProvinceGansuProvince:RuralTourismFacilit爱彼迎：安徽黄山市黟县碧阳镇碧山村普惠旅游模式下Airbnb:RuralTourismProductBuildingundertheInclusiveTourismModelofBishanVillageinBiyangTown,YXinpuVillage,KongjiafangTownship,YingshanCounty,HuanCYTS:UpgradeonXinhuaHotelofShanshuiHotelFacilitatesRuralPovertyAllevCh’anTown,DongkengVillage,LintangTownship,LongnanCity,Jiang北京房山区周口店镇黄山店村：精品民宿带llage,ZhoukoudianTown,FangshanDistrict,BeijingMunicipality:Bouf134/HeduliPaddyB&BsPastoralComplexinHeduVillage,HengheTown,BoluoCounty,HuizhouCity,GuangdongProvince:“HeduliB&Bs+”ModelFacilitatesRuralRevitalization上海青浦区朱家角镇张马村：农旅融合打造田园张马ZhangmaVillage,ZhujiajiaoTown,QingpuDistrict,ShanghaiMunicipality:AgriculturalandTourismIntegrationforIdSceneries,IndustrialLinkageforRuralRevitalTourismCollegeofZhejiang:ServetheRuralRevitalizationStrategyforConstructionofTenThousandScenicVillagLangzhongCity,SichuanProvince:RuralTourismDeveNanbuzhaiVillage,Chang’anDistrict,Xi’anCity,ShaanxiProvince:Explora新疆乌鲁木齐市乌鲁木齐县：以民宿为抓手、以产业融合UrumqiCounty,UrumqiCity,XinjiangUygurAutonomousReandIndustrialIntegrationasth内蒙古呼伦贝尔市额尔古纳市恩和俄罗斯族民EnheRussianNationalityTownship,ErgunCity,HulunbuirCity,InnerIntegrationCreatesaRussianFolk贵州黔南布依族苗族自治州荔波县朝阳镇洪江村：艺旅HongjiangVillage,ChaoyangTown,LiboCounty,QiannanBuyiandMiaoAutonomousPrefecture,GuizhouProvince:IntegrationofArtandTourismExploresaNewModelofRuralPJiuzhaigouCounty,AbaTibetanandQiangAutonomousPrefecture,SichuanProvince:All-for-oneTourismDrivesRuralPovertyAlleviationandShaxiTown,JianchuanCounty,DaliBaiAutonomousPrefecture,YunnanProvince:All-for-oneTourismEmpowersRuralOverseasChineseTownHoldingsCompany:NanshanInternationalMotorCampinNyingchiAssDaiVillage,BianzhuangTown,LanlingCounty,LinyiCity,ShBuildsaCommunityforRuralRAdministrativeCommitteeoftheGrapeIndustrialParkintheEasternFootofHelanMountain,NingxiaHuiAutonomousRegion:“IntegrationofWineandCultural202/210/218/227/235/241/248/257/264/270/279/285/ChetianTownship,YouyangLeading,CultureDriving,IntegrationandInteraction,ReformPropelli湖北荆州市松滋市卸甲坪土家族乡：文旅融合、农旅融合、XiejiapingTujiaTownship,SongziCity,JingzhouCity,HubeiProTourism,HealthcareandXiaodubaiVillage,QiaolaoVillage,GulingTown,MashanCountTourismModelof“Consultation,Co-Construction,Co-Governance,andSharing”福建龙岩市上杭县古田红色旅游区：红色旅游高质量GutianRedTouristArea,ShanghangCounty,LongyanCity,FujianProvince:High-QualitySusDawanVillage,HuashiTownship,JinzhaiCouLiangjiazhuangVillage,QingshuiTown,MentougouDistrEmpowersaGreenDevelopmentMo广东茂名市高州市根子镇元坝村：丰富完善荔枝特色产YuanbaVillage,GenziTown,GaozhouCity,MaomingCity,GuangdongProvince:PerfectedandCharacteristicIndustrialChainsofLitchisDriveRuralRevitaliza浙江丽水市景宁畲族自治县大均乡：文旅融合绽放“五朵畲花”DajunTownship,JingningSheAutonomousCounty,LishuiCity,ZhejiangProvince:IntegrationofCultureandTourismforDevelopmentofFiveVillageswiththeSheNationalityC山西晋中市平遥县段村镇横坡村：横坡生态园打造古村旅游“横坡梦”XiaochuanfangyuVillage,ChuanfangyuTown,JizhouDistrict,TianjinMunicipality:“XiaochuanCountrysidePark”贵州黔南布依族苗族自治州龙里县龙山镇龙山社区：丰富LongshanCommunity,LongshanTown,LongliCounty,QiannanBuyiandMiaoAutonomousPreEnrichTourismIndustry&BuLongwanLakeDemonstrationZoneforRuralRevitalization,SishuiCounty,JiningCity,ShandongProvince:theNewPartnershipMechanismActivatestheNewTypeofB293/301/307/313/322/329/337/345/351/357/363/369/377江西宜春市靖安县中源乡：践行“两山”理论，打ZhongyuanTownship,Jing’anCounty,YichunCity,JiangxiProvince:TwoMountainsTheoryforanEco-XiaoshanVillage,YanminghuTown,DunhuaCity,YanbianKoreanAutonomousPrefecture,JilinProvince:ACombinationModelof“Partybranch+companies+cooperatives+peasanthouseholds”NawenVillage,ChengguanTown,DebaoCounty,BaiseCity,GuangxiZhuangAutonoandTourismFacilitates河北张家口市张北县小二台镇德胜村：德胜模式实现从DeshengVillage,XiaoertaiTown,ZhangbeiCounty,ZhangjiakouCity,HebPovertyAlleviationtoRev辽宁阜新市细河区四合镇黄家沟村：自然资源与工业HuangjiagouVillage,SiheTown,XiheDistrict,FuxinCity,LiaoningProvince:IntegrationModeofNaturalResourcesand海南琼中黎族苗族自治县红毛镇什寒村：构建多方共建、ZahanVillage,HongmaoTown,QiongzhongLiandMiaoAutonomCo-ConstructionandIntegratedDeveloYangshanTown,HuishanDistrict,WuxiCity,JiangsuProvince:LiangshuiquanVillage,QiCounty,HebiCity,HenanProvince:ANewModewith“OneMainLineofTourismandFiveKindsofLinkingBenefits”BaiyinTribeEco-tourismResortinDuolunCounty,XilinGolLeague,InnerMongoliaAutonomousRegion:“Tourism+”IntegratedDevelopmTangyuanCounty,JiamusiCity,HeilongjiangProvinKuoqiaVillage,JiyaTownship,HotanCity,XinjiangUygurAutonomousRegion:PopulusEuphraticaScenHelpsRuralPoverty云南丽江市玉龙纳西族自治县白沙镇玉湖村：生态立KarruVillage,KarruTownship,NyêmoCounty,LhasaCity,TibetAutonomous008摘要浙江省金华市武义县梁家山村坚持把梁家山村“古村落”非物质文化遗产、山清水秀的原生态资吃住娱乐休闲一体化的乡村民宿旅游产业，诠释民宿经济发展新内涵。梁家山村通过充分利用村里的闲置场地，盘活乡村资产，打造特色乡村民宿旅游产业带，实现社会效益和经济效益的双丰收。009009009009距离县城约56公里，距离镇区约13公里，其中山村周边梯田、峡谷、山林等自然资源总面积约3.2平方公里，且大部分为梯田，农业产业基本处于停滞状态，几乎无可持续发展的产业，村民靠农物质文化遗产，但由于无人加以保护与利用，村庄1.保留古村风貌。在村庄规划、建筑设计的过程中，坚持把梁家山村“古村落”非物质文化遗产、山清水秀的原生态资源作为乡村活化的主线，对梁家山村进行原味改造。保留黄墙灰瓦的古民素，美化提升房前屋后菜地、瓜棚、鸡舍等“乡愁场景”。坚持以“原生态改造＋新老混居”模式推2.拓展村民增收渠道。一是全面摸排梁家山村内的现有资源，凡是可能利用的做到能用尽用。村内所有资源，全部以租赁方式予以受让，让闲置的固定资产“活起来”。目前，全村已有20幢闲置泥坯房被改造成了民宿，全村村民每年实现增收60万元。二是对梁家山村村民承包田地实行生态耕种，自产自销，打造“本土特产”销售产业。目前该村土特产有金华正宗“两头乌”土猪、农家鸡鸭鹅、手工油豆腐、高山绿茶、山茶油、年以来，生态农产品销售额达40万元，同比增长166%。三是积极提供多种就业岗位，且优先考虑人员、基地农作物种植员等十几个就业岗位，已有20余位村民成为民宿员工，每人每月工资收入3.做好民宿文章。牢牢抓住梁家山村“古村落”精髓，在改造精品民宿的过程中，将传统农耕同时，巧妙植入现代元素，使乡村风土人情和民宿文化相得益彰。梁家山村民宿围绕本土风俗与元竿舞、篝火晚会等乡村生活特色体验项目，让民宿成为游客玩耍的“快乐天堂”和当地村民的“快乐清晰，先后修缮古建筑45幢（其中用于民宿开发村设施建设，梁家山村被列入第四批“中国传统村现正增长，创收总额突破140万元。民宿度假、景区观光、飞拉达攀岩及户外休闲运动等旅游产1.以租代拆，共守生态。梁家山村自明代后“古村落”非物质文化遗产。在保护开发的过程贫困山村，在2015年发生了翻天覆地的变化，村“不放过”。以30年为基础的租赁，租用方每年万元，而这只是村集体增收项目效益体现的一旅游产业的崛起，村民们无须再舍近求远，在“家门口”即可进行就业，尤其是贫困村民，被重点吸3.多元植入，共享自然。初步形成政府、市力量参与到“打通民宿经济发展的最后一公里作中。城市高端人群来此旅居生活，让城市高端人产生互动，同时以自然农耕为特色，打造绿色生态山茶油、板栗进行文化植入，使乡村农业生产重新品民宿产业样板；打造省级优质疗休养基地、研学近期目标：加快现代与传统人文特色的融合进程，引进先进技术与现代化理念，以新元素“活化”土特色，弘扬与传承本土人文。加强对秘境梁落非遗文化，用好本地人力资源，吸纳原住村Withtheintangibleculturalheritageofits“ancientvillage”andoriginalecologicalresourcesastheprimaryruraldevelopmentactivationline,theLiangjiashanVillageinWuyiCouimprovedinfrastructurebymaintainingitsoriginalstyleend,ithasintegratedfood,housing,entertainmentandleisurewiththetransformationof“beauty”into“funexplorednewconnotationsandinterpretations.IdlesitesinthevillagehavealsobeenoptimizeandcreateacharacteristicruralB&BtourismindustryforsociLocatedatthemid-pointoftheXianheMountain,thevillagehasanaltitudeofmorethan600meters.Itisabout56kilometersawayfromthecountyand13kilometersawayfromthetown,withfivekilometersofwindingmountainroadsandpoortrafficconditions.Thereare402peoplein116householdsinthevillage.Theplantableareaofpaddyfieldsisonly265mu,withapercapitaareaof0.65mu.Itsnaturalresources—mostofwhichareterracedfields—includecanyonsandsquarekilometers.Theagristagnantasthereisalmostnocommercialenterpriseforsustainabledevelopment.Villagersscrapeforalivingbyfarming.Despiteitsintangibleculturalheritageasatraditionalancientvillage,theLiangjiashanVillagehasnotbeenprotectedanddeveloped,leadingtoitsprimitiveconditionsand“hollowvillage”designatio1.Preservethestyleandfeaturesoftheancientvillage.Duringthevillageplanningandarchitecturaldesign,thevillagehasrenovatedandimprovedinfrastructurebymaintainingitsoriginalstyleaccordingtoitsintangibleculturalheritageofan“ancientvillage”andoriginalecologicalresourcesastheprimarylineofruralactivation.Ithaspreservedtheelementsoftraditionalvillagessuchasancientresidenceswithyellowwallsandgraytiles,rockyroads,ancientplankroadsabluestonestepsforbeautification.Also,ithasevokednostalgiainvegetableplots,melonframesandchickencoopsinfrontofandbehindthehouseThemodelof“originalecologicaltransformationandnewresidencesmix”hasbeenfollowedtoimprovehardwarefacilities,maintaintheoriginalstyleandbasicstructureandutilizetheoriginalecologicalfacilitiesinproductionandlivin2.Expandchannelstoincreasetheincomeofvillagers.First,theexistingresourcesinthevillagehavebeenexploredforcomprehensiveutilization.Allresourceshavebeentransferredthroughleasestoactivateidlefixedassets.Atpresent,20idlemudhouseshavebeentransformedintoB&Bs,registeringanannualincomeincreaseofRMB600,000forvillagers.Second,theecologicalfarmingstructureonthecontractedfieldsofvillagershasbeenimplementedforself-productionandsalesandforthedevelopmentofasalesindustryof“lospecialties.”Currently,therearemorethan10kindsofspecialagriculturalproductssuchasJinhuapigs“LiangTouWu”(namedforthecoloroattheheadandtail),chickens,ducks,geese,handmadeoilytofu,mountaingreentea,camelliaoil,chestnuts,sweetpotatostarchandpickles.Since2020,thesalesofecologicalagriculturalproductshavereachedRMB400,000,withayear-on-yearincreaseof166%.Third,avarietyofjobsthatprioritizelocalvillagershavebeenprovided.Morethanadozenjobshavebeenintroduced,includingB&Bhousekeepers,livingservicepersonnelandbasecropplanters.Morethan20villagersarenowengagedintheB&Bindustry.TheyhaveanaveragemonthlysalaryrangingfromRMB3,5003.DevelopB&Beconomy.Ancifarmingculture,characteristicancientresidencesandnaturalsceneryhavebeenprotectedduringthetransformationofboutiqueB&Bs.RenovationofB&Bs,rectificationofthesurroundingenvironmentandtheadditionofamusementprojectshavebeenconductedasguidedbytheprincipleofrespectingnatureandmaintainingtheoriginalecologyofthevillage.Modernelementshavebeenintroducedwhilethevillage’sacharmispreservedtoensurethatruralcustomsandtheandelementsatthecenter,characteristicexperientialvegetablepicking,friedglutinouspuddingproduction,tofugrinding,bamboopoledanceandbonfirepartieshavebeeninterwovenintotheB&Bculturalstructureanddevelopment.ThishaseffectivelyturnedB&BsinaculturalhavenfortouristsandajoyfulhomefortheTheindustrialchainoftheB&Beconomyhasbecomeclearintheplanningandimplementationofpovertyalleviationmeasures.Atotalof45anciebeenrepaired,25buildingsofwhichhavebeenusedforB&Bdevelopment.Morethan5,400squaremetersofrockyroadshavebeenpavedand5,106squaremetersofbarewallsinthefacadehavebeenrenovatedwithatotalinvestmentofmorethanRMB60million.Throughtheactiverestorationofancientresidencesandtheconstructionofruralfacilities,thevillagewasincludedinthefourthbatchoftraditionalChinesevillages.Vhavealsoachievedapositiveannualsalesgrowthfrom2017to2020,withtheirtotalincomemillion.Theirincomeisindustriessuchasthecontractingoutoffarmlaandlivestockbreeding.TouristproductsincludingB&Bvacations,scenicsightseeing,ViaFerratarockclimbinandotheroutdoorrecreationalsportshaveattractedftouristsreached70,000,witharevenueExperienceandInspirat1.Replacedemolitionwithrentalforecologicalprotection.Thevillageboastsahistoryofmorethan400yearssinceitsformationinthelateMingDynasty.ItbearstheprestigeofbeingdesignatedanintangibleResourceshavebeenintegratedandplannedbasedontheecologicalconceptofprotectionfordevelopment.Instofbeingdemolished,ancientresidenceshavebeenrentedtopreservetheiruniqueoverallappearanceandperforminteriorrenovation.Thevillage’squacapturedoneverydetailoftheseancientresidenc2.Utilizelocalresourcesforcommonprosperity.Onceanimpoverishedmountainvillage,theremoteLiangjiashanVillageund2015.Theancientresidencesinthevillagewereleasedandtransformed,includingthedilapidatedcattlepens.PaymentofaboutRMB120,000froma30-yearleaseagreementismadeeveryyear.Thus,the30-yearrentalisashighasRMB3.6million.Thisisonlyonepartofthebenefitsthevillagecollectiveincomereceives.Moreimportantly,poverty-strickenvilascorporateemployees.Withtheriseoftheruraltourismcaneasilyfindjobsintheirhometown.Thesuccessfulimplementationofitsdevelopmentplanhassignificantelevatedthevillagers’standardoofpoverty.3.Introducemultipleeffortsfornaturesharing.Adiversifiedinvestmentmechanisminvolvingthegovernment,marketandsocietyhasbeenformedtodsocialforcesinthedevelopmentofB&Bs.Whenhigh-welfare,education,tourismandmanyotheraspects.Atthesametime,agreenandecologicahasbeendevelopedbasedontheprincipleofnaturalfarming.Localculturehasbeeninfusedintotraditionalgreenvegetables,mountainorganicgreentea,camelliaoil,andchestnut,therebyrejuvenatingruralagriculturalOverallgoals:CreateanationalruraltourismkeyDevelopahigh-qualityprovincialrecuperationbaseandtransformthevillageintothebestdestinationforstudyShort-termgoals:Boostruralrevitalizationthroughtourismbyacceleratingthefusionofmodernandtraditionalculturalcharacteristics,introduceadvancedtechnologiesandmodernconcepts,activatelocalcharacteristicswithnewelementsandpromoteandpassonlocalhumanities.ContinuouseffortswillbemadetoenhancetheoperationandmanagementoftheB&Bindustry,protectandpreservetheintangibleculturalheritageoftheancientvillage,utilizelocalhumanresourcesandrecruitaboriginalvillagersforemployment.Alltheseareexpectedtohelpthemeliminatepovertya摘要2015年，福建省福州市连江县茭南村为了保护海洋环境，由村民推荐带头人设立了双贵岛渔业合作社，由村民集资保护性开发平流尾地质公园。2016年，平流尾旅游开发有限公司正式成立，平流尾地质公园开始接待游客。2019年，平流尾地质公园获评国家2A级景区。短短几年间，茭南村便实现了从名不见经传的偏远小渔村到网红热门景点的飞跃，实现了乡村产业转型升级、全体渔民脱贫致富、“让家乡成为有梦的地方”的梦想。海、一面环山的地理因素，导致茭南村陆地资源有的制约。茭南村以渔业为主，70%村民从事传统值低，难以取得较高的经济效益，村民经济收入水平低。随着海洋资源的不断枯竭，渔民面临产业衰退、收入锐减、上岸转型困难等诸多问题和巨大的1.成立村集体所有企业。由镇政府、村委班投资股东与全体村民共同所有。通过村民股东大会，全民公开选举乡村建设领头人和管理团队，带2.分步发展海洋特色乡村旅游。坚持保护独特的自然海洋景观资源，不盲目开发，发展具有海洋文化特色的乡村旅游。总体规划围绕“沙滩环境地制宜，分步实施。以一期建设平流尾地质公园为起步，分期逐步实施平流尾地质公园建设、村内及沿海沙滩环境整治、古村落石头古厝保护、进村公路建设、村道扩宽等工程，全面改善村民居住环境，打造“千年渔村古镇，自然遗产景观”的旅游3.挖掘渔村文化。茭南村独具特色的黄岐半岛元宵佳节游海神、五月初五海上赛龙舟等活动，都极具魅力。有效利用独特的渔村文化、闽台两岸乡亲共祈福活动等，进一步挖掘“乡愁文化引城市游客前来参观、体验，为游客打开了解当地民俗民风的一个窗口，增加游客对当地民俗乡土文化、农耕饮食文化、传统民间手工艺等的认识和了解，加强对民间传统文化的激活、保护、传承和弘扬。岛隔海相望、一衣带水、连江“一县两制”的特经贸等多方面、多形式的交流合作。茭南村与对岸马祖芹壁村进行互动交流，双方缔结为“姐妹5.借力互联网新媒体。茭南村积极借势“互现井喷式增长。景区趁势增设各类能吸引年轻人州周边网红“打卡”热门景点。同时，茭南村利用直播、短视频等新型移动互联网推广渠道，让乡1.增加村民收入。平流尾地质公园门票收益直接纳入集体收入所有，按原定分配比例，实现年周边20多个贫困户的就业问题。同时，乡村旅游乡村土特产销售、农村电商发展，帮助乡村解决了立老人福利基金，每年为村中70岁以上老人缴纳医疗保险等。对贫困低保家庭的帮扶举措，大大减2.促进产业升级。从乡村变为景区，平流尾旅游开发带动了当地各项特色产业发展，如土特劳动力，实现村民就地就业，引入多条农产品精加顺应新型互联网潮流，结合旅游互联网等，带动村3.提升生态环境水平。茭南村平流尾旅游的整体建设发展，保护了海洋自然资源，使得乡村环实现了“村容整洁”“美丽乡村”“幸福家园”目标，使其从昔日名不见经传的偏远小渔村一跃成为1.乡村旅游开发需以人为本。乡村旅游开发的原则是以村民为核心，重视村民的主体性地位，鼓励村民积极参与旅游，共享乡村旅游资源和环境，建立合理的利益导向机制。从制度设计上要保问题时，须组织召开村民代表大会等。采用合理的2.乡村旅游开发需引智聚才。针对现有农民一是结合景区独特的地缘区位、滨海风光，马祖澳旅游、福州海滨旅游等精品旅游线路，盘活乡村全域旅游资源。二是建立青年创业中心，鼓励有志青年回乡创业、建设新农村，打造真正意义上村民共享旅游开发成果。不断提升老年人福利待机制，鼓励下一代积极上进，实现乡村振兴的“接ToprotectitsmarineenvirestablishedtheShuangguiIslandFisheryCooperativein2015.TodevelopmentandprotectionofthePingliuweiGeopark.In2016,thePingliuweiTourismDevelopmentCocreatedandthegeoparkwasopenedtothevillagers.In2019,thegeoparkwasratedasanational2A-leveltouristattraction.Inonlyafewyears,theparkhasbecomefamousforitsfishingandbeauvillagersriseoutofpovertyandhastransformedtheirhometownintoabeautifulplace.theseasurroundingitonthreesidesandthemountainsonthefourth.Becauseofthis,thevillagehaslimitedlandresourcesandtheexpansionPingliuweiGeoparkhasbeenconstrained.ButthevillageliesacrosstheseafromMatsuIslandofTasothereareanumberofpeoplewhoarewillingtovisitdespiteitslimitedresources.About70%ofthevillagersengageinmarinefishing.However,theirpreparationaprofit.Theloweconomicvaluesvillagersputsagreatamountofpressureonthevillage.1.Establishcollectively-ownedvillageenterprises.ThereareannualmeetingswiththevillagersthaThegoalofthesemeetingsistoinformthevillagersthatthedevelopmentisfocusedoncreatingindependentcollectivelyownedenterprisesthatarerunandestablishedbythevillagers.Inaddition,thesemeetingsinformthevillagersofthepayscaleandthedistrioftheleadersinthevillageareelectedasshareholdersandguidethevillagerstowardsthedevelopmentofrural2.Developruraltourismwithmarinecharacteristicsstepbystep.Oneavenuefortheprotectionofitsuniquenaturalmarinelandscapeistodevelopthevillage’smarineculture.Developmenteffortsareunderwaywiththegoaloftheimprovementofbeaches,theGeopark,andtheprotectionofancientvillageswiththeoverallplanofdevelopingtourismthroughthevillageyear-roandimprovementprojectshavebeencarriedoutinphases.Theseincludethecoastalbeaches,protectionofold-agestonehouses,andthewideningofthehighwaysandvillageroads.Allthesemeasuresworktoimprovethelivingenvironmentofthevillagersanddevelopatouristbrandofathousandyearoldfishingvillheritagelandscapesandasustainablege3.Maximizethefishingcultureofvillages.Thevillagehastwogreatlocalfestivalsthatareattractivetotourists.TheyaretheSeaGodPrayingontheLanternFestivalofHuangqiPeninsulaandthforthevillagersanditattractsurbanvisitorstoexperienit.Thiscanbeagreatwayfortouriststobeunderstandthelocalfolkculture,agriculturefoodculture,andtraditionalhandicraf4.Establisha“sistervillage”relationshipbetwFujianandTaiwanRegion.ThevillageisseparatedfromTaiwanRegionbyonlyastripofwater.Becauseofthis,thelocalcustomsaremulti-formandmulti-faceted,resultinginexchangesandcooperationbetweenLianjiangCountyandTaiwanRegion.Thetwoareassharerelatives,economyandengageintrade,leadingtstrongconnectionbetweenthem.Also,arecsistervillageontheoppositebankwasestablishedforalong-termexchangemechanism.Together,theypromotethedevelopmentofruraltourism.5.Utilizenewinternetmedia.Socialmediahashelpedboostthetourismindustry.SocialmediaappsincreasingitspopularitplacessuchasMoonBay,DriftwoodPlatform,andtheitsnumberofvisitorsasaresultofsocialmediaexposure.Thevillageisalsotryingtobringmoreawarenesstotheiragriculturalassetbypostingvideosonlineoftheirproducts,operation,andmanagemen1.Increasevillagers’income.Admissionfeesareincludedwiththecollectiveincomethatthevillagersreceive.Currently,thecompanyhasbroughtinnearlyRMB70millionandhascreatedmorethan300jolocalvillagersfromsurroundingareas.Ivillageswiththedevelopmentofagritainment,localproductsalesinruralareas,andrurale-commerce.Thishassolvedtheproblemofsomefishermentoswitchtoashoreindustries.ThePingliuweiTourismDevelopmentCo.,Ltd.hascreatedawelfaresystemforthoseover70,whichofferssustenancefundsandinsurancetotheelderly,reducingthenumberofpeopleinpov0200200202.Promoteindustrialupgrading.TheGeoparkhashelpedimpoverishedvillagersfindasustainablewayoflife.Thishasbeendonethroughthecreationofindustriesfeaturinglocalproducts,localspecialtysnacks,andB&Bs.Therehavealsobeennewproductionsystemstoreplacetheoldandoutdatedones.Thisresultsinanewsystemofefficiencyandcreatesarefinedprocess.Throughtheirinternetusage,thevillagersareabletoreachmorepeopleandearnmoremoneyasaintegratingthisintotheireconomy,theyareabletoriseoutofpovertyandenjoymorebenefi3.Improveecologicalenvironment.TheGeoparkhascreatedmanybenefitsforthevillage.Theseincludeimprovedinfrastructuressuchashousesandroadsandachievedthegoalsof“acleanandtidyvillage,”“acharmingvillage,”and“ablessedhomeland,”transformingthelittle-knownremotefishingvillageintoaninternet-famoustouristattraction.ExperienceandInspirat1.People-orientedconceptforruraltourismdevelopment.ThedevelopmentsofprojectsshouldbefocusedonthelocalvillagersasthecoreforruraltourisTheyshouldbeencouragedtoengageintourismandsharetheirexperiences.Forexample,whenanissuearisesoutoftheindustry,theyshouldbeabletoconveneandBecauseoftheinfluxofnewbusinessoperations,there020hasbeenanemphasisovillagersweretrainedinmanagement,customerservice,andotherskills.Thegovernmenthasalsocreatingpolicesthathelptheruraltourismindustry.Inthemeantime,thepoliciesofpovertyalleviationthroughplanningandpairedassistancehaveattractedexpertsTheuniquelocationofthevillageanditsbeautifulcoastalsceneryhascreatedanoutstandingtourismindustry.Itsnaturallandscape,folkcustoms,stoneclusters,andcoastalbeaches,amulresortareaintegratingleisuresightseeing,photography,seafishing,scienceeducation,andoutdoortrainingwillbedevelopedtocreateaboutiquetourismrouteofCentralMatsuIslandTouristAreaandseasideorevitalizetheruralall-for-onetourismresouAnewyouthentrepreneurshipprogramthatwillfocusonbringingtheyouthbacktotheirhometowntohelpdevelopthebusinessandencourageactiveparticipationinthevillagewillbeestablishFinally,therewillalsobeanincreaseinthewelfaresystem.Thiswillassistthetourismindustryasmorepeoplewouldbeabletopartakeinthebusiness.Theelderlywillbeabletotakepartinpensionfunds,scholarshipsandotherprogramsthatwillhelptrtheirhometownintoadreamlan022摘要青海省西宁市大通县边麻沟村在660亩的荒山上种植了50多种花卉，将亩产不到300斤粮食的旱地建成了“花海农庄”，成为集花卉基地、人文景观、餐饮住宿、休闲娱乐及其他配套设施于一体的乡村旅游品牌。边麻沟村花海景区以原生态的山林河谷为依托，打造出自然与人工设计相结合的乡村旅游景区，既保护了生态的原生性，又使村民通过发展旅游业实现了脱贫致富。023023023023人，占全村总人口的67%。全村平均海拔2,800米，年降雨量580毫米，辖区总面积3.5平方公冰雹、干旱等自然灾害的困扰，在区位条件不佳等来源，村民经济收入普遍较低。2015年，村贫困1.精确识别贫困户，精准施行扶贫策。边麻能强不强，五看有没有残疾重病躺在床”的“五看法”准则，精准识别扶贫对象。针对贫困户差异化的致贫原因，进行分类施策。对因病致贫的贫困户，做到医疗保险、大病保险和“健康保”全覆盖；对缺技术的贫困户，结合乡村旅游对其开展旅管护岗位，解决贫困户就近转移就业问题；对缺资金的贫困户，由县金融部门通过“530”扶贫贷款贫惠民政策，让全村贫困户在脱贫路上实现了“一2.靠山吃山建花海，旅游致富保生态。边麻沟村由于受地理环境限制，村里的土地贫瘠，且很多山地已经撂荒，在边麻沟村发展种植、养殖等传统产业无法形成规模，更无法取得良好的经济效益。但是，边麻沟村与大通县国有东峡林场相连，树木葱茏，流水潺潺，属于天然的“青山绿水”，生态资源禀赋优越，具备发展乡村旅游的先决条件。经过反复论证，边麻沟村被确立为“坚持生态保护与经济发展双赢，以生态资源为依托，以美丽乡村建设为平台，以打响特色旅游品牌为主要举措”的试点村。村“两委”班子带领村民着力打造乡村花海，并引导和鼓励村民发展农家乐、乡村民宿、农家种植养殖业，形成完整的产业链，努力走出一条依托生态文明建设助0240240243.改造村容村貌，提升村民幸福感。收入多了，生活好了，村“两委”班子进而带领乡亲们大力整顿和改造村容村貌：改造危旧房，落实农村奖建敬老院……如今的边麻沟村，眼前的景象让人欣喜，洁净宽阔的柏油路四通八达，清新亮丽的民居错落有致，恬静优美的农家庭院如诗如画,成为全4.积极引入规划设计，辐射带动连片脱贫。在成功打造边麻沟“花海农庄”景区的基础上，2017年，大通县联系南京大学、东南大学专家团队对窎沟片区的10个村，按照“一村一特色、一村一景点”原则进行规划设计，梳理出“一核一带三组团”乡村旅游发展理念，精准定位片区10个村的乡村旅游发展思路、主导产业和实现途径，并产业园，引领群众增收致富奔小康。2019年，实现了片区发展向“绿水青山”要“金山银山”的巨2015年，全村贫困人口人均纯收入仅为年，全村农民人均可支配收入达到14,953.6元。家，全村近一半农户从事乡村旅游业，为85人解基