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全国银行招聘考试重点试题精编

-注意事项:

$1.全卷采用机器阅卷,请考生注意书写规范;考试时间为120分钟。

2.在作答前,考生请将自己的学校、姓名、班级、准考证号涂写在试卷和答

题卡规定位置。

3.部分必须使用2B铅笔填涂;非选择题部分必须使用黑色签字笔书写,字体

工整,笔迹清楚。

4.请按照题号在答题卡上与题目对应的答题区域内规范作答,超出答题区域

书写的答案无效:在草稿纸、试卷上答题无效。

一、选择题

1、目前国家开发银行的贷款主要是()。

A.硬贷款

B.软贷款

.

.C.信用贷款

D.抵押贷款

2、资料:Inafamilywheretherolesofmenandwomenarenotsharplyseparatedandwhere

manyhouseholdtasksaresharedtoagreaterorlesserextent,notionsofmalesuperiorityare

hardtomaintain.Thepatternofsharingintasksandindecisionsmakesforequality,andthisin

turnleadstofurthersharing.Insuchahome,thegrowingboyandgirllearntoacceptthat

equalitymoreeasilythandidtheirparentsandtopreparemorefullyforparticipationinaworld

characterizedbycooperationratherthanbythebattleofthesexes.

Iftheprocessgoestoofarandman'sroleisregardedaslessimportant-andthathashappenedin

somecases-weareasbadlyofasbefore,onlyinreverse.Itistimetoreassesstheroleoftheman

intheAmericanfamily.Wearegettingalittletiredofmomism,-butwedon'twanttoexchangeit

forneo-popism.Whatweneed,rather,istherecognitionthatbringingupchildreninvolvesa

partnershipofequals.

凶Therearesignsthatpsychologists,socialworkers,andspecialistsonthefamilyarebecoming

阚moreawareofthepartmenplayandthattheyhavedecidedthatwomenshouldnotreceiveall

thecredit-noralltheblame.Wehavealmostgivenupsayingthatawoman'splaceisthehome.

Wearebeginning,however;toanalyzemen'splaceinthehomeandtoinsistthathedoeshavea

placeinit.Noristhatplaceirrelevanttothehealthydevelopmentofthechild.

Thefamilyisacooperativeenterpriseforwhichitisdifficulttolaydownrules,becauseeach

familyneedstoworkoutitsownwaysforsolvingitsownproblems.

Excessiveauthoritarianismhasunhappyconsequences,whetheritwearsskirtsortrousers,and

theidealofequalrightsandequalresponsibilitiesisconnectednotonlywithahealthy

democracy,butalsowithahealthyfamily.

Fromthepassagewecaninferthat.

A.authoritarianismisimportant

"

w,

B.neo-popismisunavoidable

C.momismisessential

0.cooperationisnecessary

3、通过()逐笔核对,核实入账的支票是否与事实相符,特别应注意账号是否相符。

A.银行对账单

B.支票存根与对账单

C.日记账

D.银行余额调节表

4、在结账以前,如果发现账簿记录有错误,而记账凭证没有错误,仅属于记账时文字或数

字上的笔误,应采用()。

A.蓝字更正法

B.红字更正法

C.补充登记法

D.划线更正法

5、在发挥金融中介作用的过程中,下列符合投资银行运作方式的有()。

A.资金供需双方是金融工具的借贷而不是买卖

B.资金供需双方是资金借贷而不是金融工具的买卖

C.在媒介过程中只发生资金供需双方之间的一次金融合约关系

D.在资金媒介过程中发生资金供需双方的两次金融合约关系

6、Internet中使用最广泛的协议是()。

A.SMTP协议

B.SDH/SONET协议

C.OSI/RM协议

D.TCP/IP协议

7、资料:JobDescription

A+ENetworksCo-BrandedCreativeDepartmentislookingforamotivatedcandidatewith1-3

years'experiencetobepartofauniquedepartmentontheA&Ebrand.Theselectedcandidate

willbeworkingonco-brandedsponsoredentertainmentandbrandedpartnershipsforA&E

Network.

OurpreferredcandidatewillpossessapassionfortheA+Ebrandsandisknowledgeableof

co-brandededsponsoredentertainment.TheProductionCoordinatorwillbeavaluedteam

memberbyactingasGrandCentralandsupportingtheteam(internalandexternal)withall

logisticalneeds,suchascollectingassetstoproducespotsandkeepingtrackofalldepartment

activitiestosupporttheoverallworkflow.Therightcandidatewillhaveabalancebetweenbeing

detailoriented/organizedwhenitcomestotheproductionprocessanddeadlines,aswellas

havingthedesiretocontributetodevelopment.

Theword“liaison〃inthemiddleofthepassageisclosestinmeaningto

A.communicate

B.response

C.ransom

D.manage

8、Dreamisastorythatapersonwatchesoreventakespartinduringsleep.Dreameventsare

imaginary,buttheyarerelatedtorealexperiencesandneedsinthedreamer'slife.

Theyseemrealwhiletheyaretakingplace.Somedreamsarepleasant,othersareannoying,and

stillothersarefrightening.

Everyonedreams,butsomepersonsneverrecalldreaming.Othersrememberonlyalittleabouta

dreamtheyhadjustbeforeawakeningandnothingaboutearlierdreams.Noonerecallsallhis

dreams.

Dreamsinvolvelittlelogicalthought.Inmostdreams,thedreamercannotcontrolwhathappens

tohim.Thestorymaybeconfusing,andthingshappenthatwouldnothappeninreallife.

Peopleseeinmostdreams,buttheymayalsohear;smell,touch,andtasteintheirdreams.Most

dreamsoccurincolor.Butpersonswhohavebeenblindsincebirthdonotseeatallindreams.

Dreamsareaproductofthesleeper'smind.Theyhaveincludedeventsandfeelingsthathehas

experienced.Mostdreamsarerelatedtoeventsofthedaybeforethedreamandstrongwishesof

thedreamer.Manyminorincidentsofthehoursbeforesleepappearindreams.Deepwishesor

fears-especiallythoseheldsincechildhoodoftenappearindreams,andmanydreamsfulfilsuch

wishes.Eventsinthesleeper'ssurrounding-aloudnoise,forexample,maybecomepartofa

dream,buttheydonotcausedreams.

Somedreamsinvolvedeepfeelingsthatapersonmaynotrealizehehas.Psychiatristsoftenuse

materialfromapatient'sdreamstohelpthepersonunderstandhimselfbetter.

Dreamingmayhelpmaintaingoodlearningability,memory,andemotionaladjustment.People

whogetplentyofsleep-butareawakenedeachtimetheybegintodream-becomeanxiousand

restless.

WhichofthefollowingisNOTtrue?()

A.Dreamisaconfusingstorywhichinvolveslittlelogicthought

B.Dreaminvolveseventsthatalwayshappeninreallife

C.Dreamisrelatedtothedreamer'sreallife

D.Dreamisanimaginarystorywhichseemsrealwhiletakingplace

9、下列抽样方法中,属于非概率抽样的是()。

A.分层抽样

B.整群抽样

C.判断抽样

D.等距抽样

10、---zzlsthere()here?"

-----"No,BobandTimhaveaskedforleave/

A.anybody

B.everybody

C.somebody

D.nobody

11>资料:Childrenbackatschool,nightsslowlystartingtodrawinandtheweathermore

changeable.Theseasonsareturningandafteraneerilycalmsummerforfinancialmarkets,

there'sawhiffofuncertaintyintheair.Bondyieldsareupfromtheirlows,andtherelentless

migrationofglobalcapitaltowardsanyasset,anywhere,withsomeyield,isslowing.

Theconcernisthegrowingawarenessofcentralbanks'waningabilitytoboostgrowthwith

ever-lowerinterestratesandever-biggerpurchasesofassets.Thedebateaboutif,whenandhow

slowlytheUSFederalReservewillraiseinterestdragson,butifdownwardpressureonglobal

bondyieldsfromtheEuropeanCentralBank(ECB)andtheBankofJapan's(BOJ)largesse

isdrawingtoaclose,that'sabiggermilestoneformarkets.

Aworldofhigherbondyieldsisonewherethepressuretoseekyieldinexoticplacesis

diminished.It'salsoaworldwherethecapitalgainsthataccompaniedfallingyieldsbecome

capitallossesandinvestorsquestionthemeritofbondsovercash(orequities).

Thissearchforyieldinexoticplaceshas,sincetheendofJanuary,helpedtheBrazilianrealgain

morethan20%againsttheUSdollar,withtheRussianroublemanagingalmostasmuch.The

dollar;itself,hasfallenbackisby7.5%fallintrade-weightedterms,unwindingnearly40%ofthe

gainsithasseensincemind-2014.

There'snoneedtopanicaboutbondyieldsrising,becauseraterisesinJapanortheEurozoneare

yearsawayandtheFed'sstilltinkering.But10-yearyieldsonbothGermanandJapanese

governmentbondyieldsfellbelowzeroforthefirsttimeinlateJune.Theyhavebeenedging

higherthroughthesummer.It'salmostasifinvestorsreallyaren'tthatkeenontyingmoneyupat

negativeyieldsforthatlong-whynotsticktocash?

IntheUS,estimatesof"neutral"realinterestratesaretumblingtoaroundzero.Estimatesofhow

muchslackthereisleftinthelabourmarketarebeingrevisedupandafterfiveyearswhen

productivitygrowthhasaveragedameasly0.5%,there'swidespreadacceptancethatit'sunlikely

toacceleratebymagic.

Butevenifwetakeallofthisintoaccount,marketsarenowpricinginanextraordinarilyslow

paceofratehikesbytheFed-fromtheircurrent0.25-0.5%range,toabout0.75%bytheendof

2017andto1%bytheendof2018.

GDPgrowthstilloscillatesaround2%,theFed'sfavouredmeasureofinflationisat1.6%andthe

unemploymentrateistrendinglower.Thepricingofthefuturepathofshorttermratesseems

toolowevenforthe"newnormal"economicenvironment.

AllofthesecurrencieshavegainedagainstthepoundandIcan'tseethatchanging.Toomuch

importanceshouldnotbeplacedoneitherthecollapseinconfidenceimmediatelyafterthevote

toleavetheEUorthesubsequentbounce.

TheeconomicimpactofleavingtheEUwillbefeltthroughdelayedinvestmentdecisionsasa

resultofuncertaintyaboutwhenandonwhattermsithappens.Adebilitatingratherthana

corrosiveimpactontheeconomywillbeseeninslower,butpositivegrowth.Itwillalsobefeltin

further(slower)sterlingweakness.

TheBankofEnglandhasalreadycutpolicyratesfrom0.5%to0.25%,andthere'smoretocome

fromboththeBankandthepoundoverthenextyear.A5%fallfromherewouldtakethepound

closeto€1.1,andwecouldseeitfallbelow$1.25astheFederalReserveedgesrateshigher.

Accordingtothethepassageandtheregularityofratehikesfixedbythefedinthepastyears,

whichofthefollowingaveragepercentageofrateswillriseeachofthecomingyears?

A.0.75%

B.0.5%

C.0.25%

D.l%

12、对特定地区的经济发展进行倾向性经营的银行是()。

A.国家开发银行

B.中国人民银行

C.城市商业银行

D.中国农业银行

13、当人静止地站在斜坡式电梯上随电梯一起向上运动时(手与电梯不接触),下列表述准

确的是()o

A.人不受摩擦力作用

B.人所受的摩擦力方向沿电梯面向下

C.人所受的摩擦力方向沿电梯面向上

D.人所受的摩擦力方向可能沿电梯向上,也可能向下

14、流感是一种由流感病毒引起的常见病,流感病毒有不同的类型。现有多种流感疫苗,有

人注射了一种流感疫苗后,在流感流行期间未患流感,但流感再次流行时却患了流感,这其

中不可能的原因()。

A.流感病毒发生了变异

B.抵抗流感病毒的抗体在体内存在时间短

C.流感病毒使人的免疫系统受损

D.流感病毒与注射的疫苗是不同类型

15、根据《会计档案管理办法》的规定,总分类账、明细分类账、辅助账、日记账均应保存

()。

A.20年

B.15年

C.25年

D.10年

16、已知某企业本年目标利润为2000万元,产品单价为600元,变动成本率为30%,固定

成本总额为600万元,则企业的保利量为()»

A.61905

B.14286

C.50000

D.54000

17>Passage7

Ifyou'veeverstartedasentencewith,"IfIwereyou...."orfoundyourselfscratchingyourheadat

acolleague'sagonyoveradecisionwhentheansweriscrystal-clear,there'sascientificreason

behindit.Ourowndecision-makingabilitiescanbecomedepletedoverthecourseoftheday

causingindecisionorpoorchoices,butchoosingonbehalfofsomeoneelseisanenjoyabletask

thatdoesn'tsufferthesamepitfalls.

Theproblemis"decisionfatigue,"apsychologicalphenomenonthattakesatollonthequalityof

yourchoicesafteralongdayofdecisionmaking,saysEvanPolman,aleadingpsychologist.

Physicianswhohavebeenonthejobforseveralhours,forexample,aremorelikelytoprescribe

antibioticstopatientswhenit'sunwisetodoso."Presumablyit'sbecauseit'ssimpleandeasyto

writeaprescriptionandconsiderapatientcaseclosedratherthaninvestigatefurther/'Polman

says.

Butdecisionfatiguegoesawaywhenyouaremakingthedecisionforsomeoneelse.Whenpeople

imaginethemselvesasadvisersandimaginetheirownchoicesasbelongingtosomeone

else,theyfeellesstiredandrelylessondecisionshortcutstomakethosechoices,"Bytakingupon

theroleofadviserratherthandecisionmakei;onedoesnotsuffertheconsequencesofdecision

fatigue,"hesays."It'sasifthere'ssomethingfunandliberatingaboutmakingsomeoneelse's

choice."

Gettinginputfromothersnotonlyoffersafreshperspectiveandthoughtprocess;itoftenalso

includesriskierchoices.Whilethissoundsundesirable,itcanbequitegood,saysPolman."When

peopleexperiencedecisionfatigue-whentheyaretiredofmakingchoices-theyhaveatendency

tochoosetogowiththestatusquo(现状)Jhesays."Butthestatusquocanbeproblematic,since

achangeinthecourseofactioncansometimesbeimportantandleadtoapositiveoutcome."

Inordertoachieveasuccessfuloutcomeorreward,somelevelofriskisalmostalways

essential."Peoplewhoaresusceptibletodecisionfatiguewilllikelychoosetodonothingover

something,"hesays,"That'snottosaythatriskisalwaysgood,butitisrelatedtotaking

action9whereasdecisionfatigueassuredlyleadstoinactionandthepossiblechagrin('懊I齿)ofa

decisionmakerwhomightotherwisepreferanewcoursebutisunfortunatelyhindered."

Justbecauseyoucanmakegoodchoicesforothersdoesn'tmeanyou'lldothesamefor

yourself,Polmancautions,"Researchhasfoundthatwomennegotiatehighersalariesforothers

thantheydoforthemselves,"hesays,addingthatpeopleslipinandoutofdecisionroles.

Whatdoestheauthorsayaboutpeoplemakingdecisions()

A.Theymaybecomeexhaustedbymakingtoomanydecisionsforthemselves

B.Theyaremorecautiousinmakingdecisionsforothersthanforthemselves

C.Theytendtomakedecisionsthewaytheythinkadvantageoustothem

D.Theyshowconsiderabledifferencesintheirdecision-makingabilities

18、下列关于风险分类的说法,不正确的是()o

A.按风险发生的范围可以将风险划分为可量化风险和不可量化风险

B.按风险事故可以将风险划分为经济风险、政治风险、社会风险、自然风险和技术风险

C.按损失结果可以将风险划分为纯粹风险和投机风险

D.按诱发风险的原因,巴塞尔委员会将商业银行面临的风险划分为信用风险、市场风险、

操作风险、流动性风险、国家风险、声誉风险、法律风险以及战略风险八大类

19、随着生产和生活垃圾的急剧增加,垃圾处理已成为一个重要的社会和经济问题。而有关

专家却说垃圾是放错了地方的资源。”将垃圾看成是"放错了地方的资源”这段话()。

A.坚持了联系的观点,世界上一切事物都是相互联系的

B.混渚了矛盾主次方面,看不到矛盾主要方面决定事物性质

C.坚持了矛盾的分析方法,看到矛盾双方在一定条件下相互转化

D.违背了矛盾普遍性和特殊性辩证关系,看不到矛盾的普遍性

20、廉租住房建设贷款,贷款期限最长不超过()年。

A.2

B.3

C.5

D.8

21、在金融衍生工具中,()的风险最大。

A.互换

B.期权

C.期货

D.远期

22、资料:Asmorepersonalbusinessisconductedthroughsmartphonedevices,moreusersare

implementingsecuritymeasuresfortheirdevices,accordingtoarecentsurveybyHarrisPolland

commissionedbytheCTIA.

Thesurveywasapartofthecompany'songoingeffortstoboostusereducationonthepitfallsof

mobilesecurityandassesswhethertheCTIA'sinitiativesareworking.

ItturnsoutthatmobileusersintheUShavebegunimplementingmanyoftheinitiativessetforth

andhaveincreasedbothawarenessof,andprotectionfor,theirmobiledevices:

MoresmartphoneusersareprotectingtheirdeviceswithPINsandpasswordsthaninprevious

years.In2016,ofsmartphoneusershadsomesortofPIN/password,upfrom2015andform

2012.

Anincreasingnumberofsmartphoneusershaveinstalledbuilt-inremotelock-and-erase

software.Ofsurveyrespondents,havethistypeoflock-and-erasesoftwareinstalled,upan

astoundingfrom2015andfrom2012.

Smartphoneusersareincreasinglyawareoftheimportanceofanti-virussoftware.of

smartphoneusershaveananti-virussoftwareinstalled,comparedwithonlyofsmartphone

ownersin2015,accordingtoBlIntelligence.

Thesurveyresultsindicatethatusersarebecomingincreasinglyawareofthedangerposedby

theincreasingrelianceonmobiletechnologyformnotonlymaliciousentitieslikehackers,but

alsogovernmentsurveillance.Specifically,usersareincreasinglyseekingforwaystoguard

themselvesinlightofanumberofrecenthigh-profileincidentsinvolvingphonesecurity-like

Apple'scaseagainsttheFBI,forexample.

Becauseofthis,itwillbecomeincreasinglycommonforappdevelopersanddevicemanufactures

tobuildinsecurityandend-to-endencryption.Thiscanbeseenindevicesandappssuchas

WhatsAppandiPhones.Developersanddevicemanufacturersthatdon'tincludethisfeaturein

theirproductscouldbefacedwithnegativeconsumerattitudes.

Whichsentencebestexpressesthemainideaofthepassage?

A.Developersanddevicemanufacturersarebecomingmoreawareofsecurityfeatures

B.Lackofsecurityfeaturescouldresultinnegativeconsumerattitudes

C.Smartphoneusersarebecomingmoreawareofsecurityfeatures

D.Smartphoneusersarebecomingmoreawareofgovernmentsurveillance

23、Contrary()thepopularopinion,highertaxesendupbenefitingthecitizensmorethan

lowerones.

A.for

B.in

C.to

D.with

24、资料:Upto80percentoftheworld'smiddleclasseswillliveindevelopingcountriesby2030

thankstosurprisingrecentgainsinpovertyreduction,accordingtoaUnitedNationsreport

publishedonThursday.

Neverinhistoryhavethelivingconditionsandprospectsofsomanypeoplechangedso

dramaticallyandsofast."concludestheUN'slatestDevelopmentReport."Theworldis

witnessinganepochal"globalrebalancing'."

Underpinningtheimprovementsinthehumandevelopmentindex(HDI)wasrapidgrowthin

countriessuchasChina,IndiaandBrazil,withChinaandIndiahavingdoubledpercapita

economicoutputinlessthan20years.Butthestudystressedthatgrowthandimprovementsin

HDIspreadfarbeyondthefourBriecountriesofBrazil,Russia,IndiaandChina,andincludedat

least40countriesthathadaccompaniedgreatereconomicdynamismwitheffective

poverty-reductionpolicies.

Afghanistan,SierraLeone,Ethiopia,RwandaandAngolawereamong14countriesthathave

recordedgainsinHDIofmorethan2percentayearsince2000.Partlyasaresult,thereport

foundthatworldwideextremeincomepovertyhasplungedfrom43percentin1990tojust22

percentin2008,includingmorethan500mbeingliftedoutofpovertyinChinaalone.Thereport

statedthatsuchgainshadalreadyhelpedtheworldachievethemainpovertyeradicationgoalof

theso-calledMillenniumDevelopmentGoals,whichcalledfortheshareofpeoplelivingonless

than$1.25adaytobecutbyhalffrom1990to2015.

Underpinningthispovertyreductionwasdevelopingcountries'increasingshareofglobaltrade,

whichgrewfrom25percentto47percentbetween1980and2010.“Thesouthasawholeis

drivingglobaleconomicgrowthandsocietalchangeforthefirsttimeincenturies/saysthe

report.

Thereportfoundthattradeamongdevelopingcountrieswasthebiggestfactorinthatexpansion,

increasingfromlessthan10percentoftotalglobaltradetomorethan30percent."Trade

betweencountriesinthesouthwillovertakethatbetweendevelopednations/thereportsaid.

“Morethan500mbeingliftedoutofpovertyinChinaalone''illustrates.

A.theeconomicdevelopmentofChinaisimportant

B.theroleofsomedevelopingcountriesissignificantforpovertyreduction

C.14countriesaredevelopingfasterthanChina

D.itiscrucialtomakeacleargoalfirst

25、资料:IntheUnitedStatesofAmerica,banksarecategorizedintothefederally-chartered

bankwhichreceivedtheircharterfromtheOfficeoftheComptrolleroftheCurrency(OCC);

thesearereferredtoas'"NationalBanks";andalsothestates-charteredbankswhichreceivetheir

charterfromthesuperintendenttoas“StateBanks”.Banksareallowedtoregistereitherwiththe

federalorthestateauthority.LetusnowlookattheorganizationalstructureofCommercial

Banks,whichincludeunitbanking,groupbankingandbranchbanking.

Themaincharacteristicofunitbankingisthatitcanoperateonlyasinglefullservicebankfroma

singlelocation.Unitbankinginstitutionsarenotallowedtohavebranchnetworks.However;unit

bankingdoesnotnecessarilyhavetobesmall.Infact,manyunitbanksarequitelarge.

Groupbankingreferstobankingoperationsconductedbyacorporationowningmorethanone

bank.Thegroupbankingsystemusuallyexistsinthestateswherebranchbankingisprohibited.

Asforbranching,itissometimesreferredto"limitedbranching"or"statesidebranching”.Limited

branchingallowsbanktooperatebrancheswithingeographicterritoriesauthorizedbythestate

law.Statesidebranchingimpliesthatbankbranchesareallowedtooperateanywherewithinthe

state.NewYorkState,California,Floridaandsomeothersarestatesidebranchbankingareas

whichMinnesota,Arkansas,lowerandothersarelimitedbranchingareas.

IntheUnitedStates,therearealsospecializedbanksincludingtheEdgeActBanks,the

internationalBankingFacility,thebankers'banks,thesavingbanks,thesavingsandloans

associations,thecreditunionsandgovernmentownedandtheRealEstateInvestmentTrust

(TEIT).

Therearealsonon-bankfinancialinstitutionsintheUSA,includingthesecuritiesfirms,the

leasingandcommercialfinancecompanies,themortgagebankersandtheRealEstateInvestment

Trust(REIT).

LetusnowlookattheFederalSystem.CommonlyknownastheFederalReserveBankorthe

"Fed",thisistheCentralBankoftheUnitedStatesfoundedin1913.Itdeterminesthereserve

requirementwithinlimitssetbytheUSCongress.ThefunctionoftheFediseconomic

stabilizationthroughthemanagementofthenation'smoneysupply.TheFederalReserveSystem

comprisesaboardofgovernorswith7membersstationedinWashingtonD.CReserveBanks,

includingBoston,NewYorkCity,DallasandSanFrancisco.

TheFederalReserveAct(FRA)1913setoutthepowersoftheFedwhich,ontopoftheregular

centralbank'sobjectives,emphasizethefollowing.

i.ManagingthemonetarysystemandmoneysupplyoftheUSA;

ii.Providingfundsasthelenderoflastreport;

iii.Providingforanefficientcherubclearingsystem;

iiii.Providingarigorousbankingsupervisionsystem.

WhatisthechartingauthorityoftheUSAforbanks?()

A.FRA

B.Lawsofstates

C.Fed

D.OCC

26、资料:WordofMouthpromotionisbasedontheprincipleofpullmarketing.

Wordofmouth(WOM)promotionisbasedontheprincipleofpullmarketing.Itreliesonthe

transmissionofapositivemarketingmessagefrompersontopersonthroughconversationora

personalcommunicationsuchasemailortextmessage.Pullmarketinggetsconsumerstobring

otherconsumerstotheproduct.Incontrast,pushmarketingusesabove-the-linepromotional

techniquestoputproductsinfrontofconsumersinordertogeneratesales.

RedBullextensivelyusespullmarketing.Thisapproachinvolvesgettingconsumersexcitedabout

theproductandconveyingthisexcitementtotheirfamilyandfriends.Itisalsoabouttryingto

getcoverageofRedBulleventsinthepress.Thiscoveragecanencourageconsumerstofindout

moreabouttheproduct.Ithelpstogeneratemomentum,throughcreatinginterestingstoriesfor

peopletotalkabout,whichinturnhelptocreatebrandawarenessandgrowsales.

ThefounderofRedBullusedpullmarketingtopromotehisoriginalproductinthe1980s.He

hiredaRedBullWingsTeamtogooutandtalktopeopleone-to-oneabouttheproduct.This

helpstocreateconsumerinterestintheproduct.Aspeopleexperiencethedrinkandappreciate

itsqualities,theybecomeadvocatesforthebrand.Theysharetheiropinionswithother

consumerswhentheytalkwithfriends.Thepromotionthereforecreatesarippleeffect.

WhydoesthecompanytrytogetcoverageofRBeventsinthepress?

A.becauseithelpstogeneratemomentum

B.becausetheeventsarefunnyenoughtobetransmitted

C.becauseithelpstocreatebrandawarenessandgrowsales

D.bothAandC

27、实践作为检验真理的标准具有不确定性,是指()。

A.实践标准是不可能的

B.实践不是检验真理的唯一标准

C.实践具有历史局限性,它对真理的检验需要一个过程

D.科学理论也是检验真理的标准

28、关于共同犯罪,下列表述最为准确的是()。

A.共同犯罪是指两人以上共同参加的犯罪

B.三人以上为共同实施犯罪而组织在一起的,是犯罪集团

C.犯罪集团是共同犯-的特殊形式

D.刑法理论上,对共同犯罪成员的分类一般是主犯、从犯、教唆犯、胁从犯

29、2017年4月份,某省规模以上食品工业增加值同比增长15.0%,比全省规模工业平均水

平高9.4个百分点。其中,农副食品加工业增长14.0%,食品制造业增长18.6%,酒、饮料

和精制茶制造业增长13.9%。1—4月,规模以上食品工业产值累计增长11.6%,增幅比全省

规模工业平均水平高4.5个百分点。

1-4月,该省规模以上食品工业主要产品有52种,产量同比增加的有41种;20种产品产量

增幅超过10%。主要产品中,果酒及配制酒同比增长256.7%,米制半成品增长29.3%,冷冻

蔬菜增长28.3%,水产业增长22.5%,熟肉制品增长20.3%,酱油增长17.9%,成品糖增长

17.8%,在减产的产品中,汽水产量同比减少73.1%,冷冻水产品减少47.3%,饮料减少6.0%。

1-3月,规模以上食品工业主营业务收入为1070.37亿元,同比增长13.8%,实现利润总额

52.66亿元,增长9.5%,平均用工人数39.7万人,增长6.0%。资产总计1836亿元,增长7.2%。

2017年4月份,该省规模工业产值平均水平同比增长:()

A.5.6%

B.7.1%

C.16.1%

D.24.4%

30、Thistypeofnetworkingservesagreatingivingbacktothecommunity.

A.process

B.power

C.purpose

0.project

31>Wouldyoulikemusic?

A.tolistento

B.tolistening

C.listening

0.listeningto

32、如果100美元兑换人民币625元,则相对于中国用直接标价法表示为()。

A.$100=¥625

B.¥IOO=$516

C.Y625

D.$625

33、IcouldspeakJapaneseChinese,soIhadtotalkwithhiminEnglish.

A.notonly;butalso

B.both;and

C.neither;nor

D.either;or

34、Passage2

Thedataabankhasstoredonitsserversismorevaluablethanthegoldinitsvaults.Banksenjoy

amonopolyoverdatathathashelpedthemgetawaywithpoorservicesandfendoff

competitors.InEurope,atleast,thatisallabouttochangewithanewsetofregulations,named

PSD2.

Theruleswillcompelbankstosharedataeasilywithlicensedthirdparties.BankersinEurope

complainthattheirprofitsandcustomerrelationshipsareunderthreat.However,openingup

banks,andthedatatheystore,isgoodforconsumersandcompetition.Newproviderswillbe

betterplacedtoofferallsortsofinnovativeservices,suchasaone-clickoptiontoputunspent

monthlyincomeintoapensionplan.

Nevertheless.someconcernsaboutPSD2arelegitimate.Inparticular;itisreasonabletowonder

abouttheprivacyandsecurityimplicationsofsensitivefinancialdatabeingsharedwiththird

parties.Butbanksthemselvesarehardlyinvulnerabletocyberattack(网络攻击).Andthe

solutionsthattheEuropeanregulatorsproposetodealwiththeseworrieslookpromising.Third

partiesthatwanttousebankdatawillneedtoconvincenationalregulatorsthattheirdata

defensesaresolidandaresubjecttoannualregulatoryinspections.

Thegapbetween

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