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全国银行招聘考试重点试题精编
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一、选择题
1、目前国家开发银行的贷款主要是()。
A.硬贷款
B.软贷款
.
.C.信用贷款
汉
D.抵押贷款
常
2、资料:Inafamilywheretherolesofmenandwomenarenotsharplyseparatedandwhere
manyhouseholdtasksaresharedtoagreaterorlesserextent,notionsofmalesuperiorityare
hardtomaintain.Thepatternofsharingintasksandindecisionsmakesforequality,andthisin
turnleadstofurthersharing.Insuchahome,thegrowingboyandgirllearntoacceptthat
equalitymoreeasilythandidtheirparentsandtopreparemorefullyforparticipationinaworld
characterizedbycooperationratherthanbythebattleofthesexes.
Iftheprocessgoestoofarandman'sroleisregardedaslessimportant-andthathashappenedin
somecases-weareasbadlyofasbefore,onlyinreverse.Itistimetoreassesstheroleoftheman
intheAmericanfamily.Wearegettingalittletiredofmomism,-butwedon'twanttoexchangeit
forneo-popism.Whatweneed,rather,istherecognitionthatbringingupchildreninvolvesa
partnershipofequals.
一
凶Therearesignsthatpsychologists,socialworkers,andspecialistsonthefamilyarebecoming
阚moreawareofthepartmenplayandthattheyhavedecidedthatwomenshouldnotreceiveall
thecredit-noralltheblame.Wehavealmostgivenupsayingthatawoman'splaceisthehome.
Wearebeginning,however;toanalyzemen'splaceinthehomeandtoinsistthathedoeshavea
placeinit.Noristhatplaceirrelevanttothehealthydevelopmentofthechild.
Thefamilyisacooperativeenterpriseforwhichitisdifficulttolaydownrules,becauseeach
familyneedstoworkoutitsownwaysforsolvingitsownproblems.
Excessiveauthoritarianismhasunhappyconsequences,whetheritwearsskirtsortrousers,and
theidealofequalrightsandequalresponsibilitiesisconnectednotonlywithahealthy
democracy,butalsowithahealthyfamily.
Fromthepassagewecaninferthat.
A.authoritarianismisimportant
"
恬
w,
B.neo-popismisunavoidable
C.momismisessential
0.cooperationisnecessary
3、通过()逐笔核对,核实入账的支票是否与事实相符,特别应注意账号是否相符。
A.银行对账单
B.支票存根与对账单
C.日记账
D.银行余额调节表
4、在结账以前,如果发现账簿记录有错误,而记账凭证没有错误,仅属于记账时文字或数
字上的笔误,应采用()。
A.蓝字更正法
B.红字更正法
C.补充登记法
D.划线更正法
5、在发挥金融中介作用的过程中,下列符合投资银行运作方式的有()。
A.资金供需双方是金融工具的借贷而不是买卖
B.资金供需双方是资金借贷而不是金融工具的买卖
C.在媒介过程中只发生资金供需双方之间的一次金融合约关系
D.在资金媒介过程中发生资金供需双方的两次金融合约关系
6、Internet中使用最广泛的协议是()。
A.SMTP协议
B.SDH/SONET协议
C.OSI/RM协议
D.TCP/IP协议
7、资料:JobDescription
A+ENetworksCo-BrandedCreativeDepartmentislookingforamotivatedcandidatewith1-3
years'experiencetobepartofauniquedepartmentontheA&Ebrand.Theselectedcandidate
willbeworkingonco-brandedsponsoredentertainmentandbrandedpartnershipsforA&E
Network.
OurpreferredcandidatewillpossessapassionfortheA+Ebrandsandisknowledgeableof
co-brandededsponsoredentertainment.TheProductionCoordinatorwillbeavaluedteam
memberbyactingasGrandCentralandsupportingtheteam(internalandexternal)withall
logisticalneeds,suchascollectingassetstoproducespotsandkeepingtrackofalldepartment
activitiestosupporttheoverallworkflow.Therightcandidatewillhaveabalancebetweenbeing
detailoriented/organizedwhenitcomestotheproductionprocessanddeadlines,aswellas
havingthedesiretocontributetodevelopment.
Theword“liaison〃inthemiddleofthepassageisclosestinmeaningto
A.communicate
B.response
C.ransom
D.manage
8、Dreamisastorythatapersonwatchesoreventakespartinduringsleep.Dreameventsare
imaginary,buttheyarerelatedtorealexperiencesandneedsinthedreamer'slife.
Theyseemrealwhiletheyaretakingplace.Somedreamsarepleasant,othersareannoying,and
stillothersarefrightening.
Everyonedreams,butsomepersonsneverrecalldreaming.Othersrememberonlyalittleabouta
dreamtheyhadjustbeforeawakeningandnothingaboutearlierdreams.Noonerecallsallhis
dreams.
Dreamsinvolvelittlelogicalthought.Inmostdreams,thedreamercannotcontrolwhathappens
tohim.Thestorymaybeconfusing,andthingshappenthatwouldnothappeninreallife.
Peopleseeinmostdreams,buttheymayalsohear;smell,touch,andtasteintheirdreams.Most
dreamsoccurincolor.Butpersonswhohavebeenblindsincebirthdonotseeatallindreams.
Dreamsareaproductofthesleeper'smind.Theyhaveincludedeventsandfeelingsthathehas
experienced.Mostdreamsarerelatedtoeventsofthedaybeforethedreamandstrongwishesof
thedreamer.Manyminorincidentsofthehoursbeforesleepappearindreams.Deepwishesor
fears-especiallythoseheldsincechildhoodoftenappearindreams,andmanydreamsfulfilsuch
wishes.Eventsinthesleeper'ssurrounding-aloudnoise,forexample,maybecomepartofa
dream,buttheydonotcausedreams.
Somedreamsinvolvedeepfeelingsthatapersonmaynotrealizehehas.Psychiatristsoftenuse
materialfromapatient'sdreamstohelpthepersonunderstandhimselfbetter.
Dreamingmayhelpmaintaingoodlearningability,memory,andemotionaladjustment.People
whogetplentyofsleep-butareawakenedeachtimetheybegintodream-becomeanxiousand
restless.
WhichofthefollowingisNOTtrue?()
A.Dreamisaconfusingstorywhichinvolveslittlelogicthought
B.Dreaminvolveseventsthatalwayshappeninreallife
C.Dreamisrelatedtothedreamer'sreallife
D.Dreamisanimaginarystorywhichseemsrealwhiletakingplace
9、下列抽样方法中,属于非概率抽样的是()。
A.分层抽样
B.整群抽样
C.判断抽样
D.等距抽样
10、---zzlsthere()here?"
-----"No,BobandTimhaveaskedforleave/
A.anybody
B.everybody
C.somebody
D.nobody
11>资料:Childrenbackatschool,nightsslowlystartingtodrawinandtheweathermore
changeable.Theseasonsareturningandafteraneerilycalmsummerforfinancialmarkets,
there'sawhiffofuncertaintyintheair.Bondyieldsareupfromtheirlows,andtherelentless
migrationofglobalcapitaltowardsanyasset,anywhere,withsomeyield,isslowing.
Theconcernisthegrowingawarenessofcentralbanks'waningabilitytoboostgrowthwith
ever-lowerinterestratesandever-biggerpurchasesofassets.Thedebateaboutif,whenandhow
slowlytheUSFederalReservewillraiseinterestdragson,butifdownwardpressureonglobal
bondyieldsfromtheEuropeanCentralBank(ECB)andtheBankofJapan's(BOJ)largesse
isdrawingtoaclose,that'sabiggermilestoneformarkets.
Aworldofhigherbondyieldsisonewherethepressuretoseekyieldinexoticplacesis
diminished.It'salsoaworldwherethecapitalgainsthataccompaniedfallingyieldsbecome
capitallossesandinvestorsquestionthemeritofbondsovercash(orequities).
Thissearchforyieldinexoticplaceshas,sincetheendofJanuary,helpedtheBrazilianrealgain
morethan20%againsttheUSdollar,withtheRussianroublemanagingalmostasmuch.The
dollar;itself,hasfallenbackisby7.5%fallintrade-weightedterms,unwindingnearly40%ofthe
gainsithasseensincemind-2014.
There'snoneedtopanicaboutbondyieldsrising,becauseraterisesinJapanortheEurozoneare
yearsawayandtheFed'sstilltinkering.But10-yearyieldsonbothGermanandJapanese
governmentbondyieldsfellbelowzeroforthefirsttimeinlateJune.Theyhavebeenedging
higherthroughthesummer.It'salmostasifinvestorsreallyaren'tthatkeenontyingmoneyupat
negativeyieldsforthatlong-whynotsticktocash?
IntheUS,estimatesof"neutral"realinterestratesaretumblingtoaroundzero.Estimatesofhow
muchslackthereisleftinthelabourmarketarebeingrevisedupandafterfiveyearswhen
productivitygrowthhasaveragedameasly0.5%,there'swidespreadacceptancethatit'sunlikely
toacceleratebymagic.
Butevenifwetakeallofthisintoaccount,marketsarenowpricinginanextraordinarilyslow
paceofratehikesbytheFed-fromtheircurrent0.25-0.5%range,toabout0.75%bytheendof
2017andto1%bytheendof2018.
GDPgrowthstilloscillatesaround2%,theFed'sfavouredmeasureofinflationisat1.6%andthe
unemploymentrateistrendinglower.Thepricingofthefuturepathofshorttermratesseems
toolowevenforthe"newnormal"economicenvironment.
AllofthesecurrencieshavegainedagainstthepoundandIcan'tseethatchanging.Toomuch
importanceshouldnotbeplacedoneitherthecollapseinconfidenceimmediatelyafterthevote
toleavetheEUorthesubsequentbounce.
TheeconomicimpactofleavingtheEUwillbefeltthroughdelayedinvestmentdecisionsasa
resultofuncertaintyaboutwhenandonwhattermsithappens.Adebilitatingratherthana
corrosiveimpactontheeconomywillbeseeninslower,butpositivegrowth.Itwillalsobefeltin
further(slower)sterlingweakness.
TheBankofEnglandhasalreadycutpolicyratesfrom0.5%to0.25%,andthere'smoretocome
fromboththeBankandthepoundoverthenextyear.A5%fallfromherewouldtakethepound
closeto€1.1,andwecouldseeitfallbelow$1.25astheFederalReserveedgesrateshigher.
Accordingtothethepassageandtheregularityofratehikesfixedbythefedinthepastyears,
whichofthefollowingaveragepercentageofrateswillriseeachofthecomingyears?
A.0.75%
B.0.5%
C.0.25%
D.l%
12、对特定地区的经济发展进行倾向性经营的银行是()。
A.国家开发银行
B.中国人民银行
C.城市商业银行
D.中国农业银行
13、当人静止地站在斜坡式电梯上随电梯一起向上运动时(手与电梯不接触),下列表述准
确的是()o
A.人不受摩擦力作用
B.人所受的摩擦力方向沿电梯面向下
C.人所受的摩擦力方向沿电梯面向上
D.人所受的摩擦力方向可能沿电梯向上,也可能向下
14、流感是一种由流感病毒引起的常见病,流感病毒有不同的类型。现有多种流感疫苗,有
人注射了一种流感疫苗后,在流感流行期间未患流感,但流感再次流行时却患了流感,这其
中不可能的原因()。
A.流感病毒发生了变异
B.抵抗流感病毒的抗体在体内存在时间短
C.流感病毒使人的免疫系统受损
D.流感病毒与注射的疫苗是不同类型
15、根据《会计档案管理办法》的规定,总分类账、明细分类账、辅助账、日记账均应保存
()。
A.20年
B.15年
C.25年
D.10年
16、已知某企业本年目标利润为2000万元,产品单价为600元,变动成本率为30%,固定
成本总额为600万元,则企业的保利量为()»
A.61905
B.14286
C.50000
D.54000
17>Passage7
Ifyou'veeverstartedasentencewith,"IfIwereyou...."orfoundyourselfscratchingyourheadat
acolleague'sagonyoveradecisionwhentheansweriscrystal-clear,there'sascientificreason
behindit.Ourowndecision-makingabilitiescanbecomedepletedoverthecourseoftheday
causingindecisionorpoorchoices,butchoosingonbehalfofsomeoneelseisanenjoyabletask
thatdoesn'tsufferthesamepitfalls.
Theproblemis"decisionfatigue,"apsychologicalphenomenonthattakesatollonthequalityof
yourchoicesafteralongdayofdecisionmaking,saysEvanPolman,aleadingpsychologist.
Physicianswhohavebeenonthejobforseveralhours,forexample,aremorelikelytoprescribe
antibioticstopatientswhenit'sunwisetodoso."Presumablyit'sbecauseit'ssimpleandeasyto
writeaprescriptionandconsiderapatientcaseclosedratherthaninvestigatefurther/'Polman
says.
Butdecisionfatiguegoesawaywhenyouaremakingthedecisionforsomeoneelse.Whenpeople
imaginethemselvesasadvisersandimaginetheirownchoicesasbelongingtosomeone
else,theyfeellesstiredandrelylessondecisionshortcutstomakethosechoices,"Bytakingupon
theroleofadviserratherthandecisionmakei;onedoesnotsuffertheconsequencesofdecision
fatigue,"hesays."It'sasifthere'ssomethingfunandliberatingaboutmakingsomeoneelse's
choice."
Gettinginputfromothersnotonlyoffersafreshperspectiveandthoughtprocess;itoftenalso
includesriskierchoices.Whilethissoundsundesirable,itcanbequitegood,saysPolman."When
peopleexperiencedecisionfatigue-whentheyaretiredofmakingchoices-theyhaveatendency
tochoosetogowiththestatusquo(现状)Jhesays."Butthestatusquocanbeproblematic,since
achangeinthecourseofactioncansometimesbeimportantandleadtoapositiveoutcome."
Inordertoachieveasuccessfuloutcomeorreward,somelevelofriskisalmostalways
essential."Peoplewhoaresusceptibletodecisionfatiguewilllikelychoosetodonothingover
something,"hesays,"That'snottosaythatriskisalwaysgood,butitisrelatedtotaking
action9whereasdecisionfatigueassuredlyleadstoinactionandthepossiblechagrin('懊I齿)ofa
decisionmakerwhomightotherwisepreferanewcoursebutisunfortunatelyhindered."
Justbecauseyoucanmakegoodchoicesforothersdoesn'tmeanyou'lldothesamefor
yourself,Polmancautions,"Researchhasfoundthatwomennegotiatehighersalariesforothers
thantheydoforthemselves,"hesays,addingthatpeopleslipinandoutofdecisionroles.
Whatdoestheauthorsayaboutpeoplemakingdecisions()
A.Theymaybecomeexhaustedbymakingtoomanydecisionsforthemselves
B.Theyaremorecautiousinmakingdecisionsforothersthanforthemselves
C.Theytendtomakedecisionsthewaytheythinkadvantageoustothem
D.Theyshowconsiderabledifferencesintheirdecision-makingabilities
18、下列关于风险分类的说法,不正确的是()o
A.按风险发生的范围可以将风险划分为可量化风险和不可量化风险
B.按风险事故可以将风险划分为经济风险、政治风险、社会风险、自然风险和技术风险
C.按损失结果可以将风险划分为纯粹风险和投机风险
D.按诱发风险的原因,巴塞尔委员会将商业银行面临的风险划分为信用风险、市场风险、
操作风险、流动性风险、国家风险、声誉风险、法律风险以及战略风险八大类
19、随着生产和生活垃圾的急剧增加,垃圾处理已成为一个重要的社会和经济问题。而有关
专家却说垃圾是放错了地方的资源。”将垃圾看成是"放错了地方的资源”这段话()。
A.坚持了联系的观点,世界上一切事物都是相互联系的
B.混渚了矛盾主次方面,看不到矛盾主要方面决定事物性质
C.坚持了矛盾的分析方法,看到矛盾双方在一定条件下相互转化
D.违背了矛盾普遍性和特殊性辩证关系,看不到矛盾的普遍性
20、廉租住房建设贷款,贷款期限最长不超过()年。
A.2
B.3
C.5
D.8
21、在金融衍生工具中,()的风险最大。
A.互换
B.期权
C.期货
D.远期
22、资料:Asmorepersonalbusinessisconductedthroughsmartphonedevices,moreusersare
implementingsecuritymeasuresfortheirdevices,accordingtoarecentsurveybyHarrisPolland
commissionedbytheCTIA.
Thesurveywasapartofthecompany'songoingeffortstoboostusereducationonthepitfallsof
mobilesecurityandassesswhethertheCTIA'sinitiativesareworking.
ItturnsoutthatmobileusersintheUShavebegunimplementingmanyoftheinitiativessetforth
andhaveincreasedbothawarenessof,andprotectionfor,theirmobiledevices:
MoresmartphoneusersareprotectingtheirdeviceswithPINsandpasswordsthaninprevious
years.In2016,ofsmartphoneusershadsomesortofPIN/password,upfrom2015andform
2012.
Anincreasingnumberofsmartphoneusershaveinstalledbuilt-inremotelock-and-erase
software.Ofsurveyrespondents,havethistypeoflock-and-erasesoftwareinstalled,upan
astoundingfrom2015andfrom2012.
Smartphoneusersareincreasinglyawareoftheimportanceofanti-virussoftware.of
smartphoneusershaveananti-virussoftwareinstalled,comparedwithonlyofsmartphone
ownersin2015,accordingtoBlIntelligence.
Thesurveyresultsindicatethatusersarebecomingincreasinglyawareofthedangerposedby
theincreasingrelianceonmobiletechnologyformnotonlymaliciousentitieslikehackers,but
alsogovernmentsurveillance.Specifically,usersareincreasinglyseekingforwaystoguard
themselvesinlightofanumberofrecenthigh-profileincidentsinvolvingphonesecurity-like
Apple'scaseagainsttheFBI,forexample.
Becauseofthis,itwillbecomeincreasinglycommonforappdevelopersanddevicemanufactures
tobuildinsecurityandend-to-endencryption.Thiscanbeseenindevicesandappssuchas
WhatsAppandiPhones.Developersanddevicemanufacturersthatdon'tincludethisfeaturein
theirproductscouldbefacedwithnegativeconsumerattitudes.
Whichsentencebestexpressesthemainideaofthepassage?
A.Developersanddevicemanufacturersarebecomingmoreawareofsecurityfeatures
B.Lackofsecurityfeaturescouldresultinnegativeconsumerattitudes
C.Smartphoneusersarebecomingmoreawareofsecurityfeatures
D.Smartphoneusersarebecomingmoreawareofgovernmentsurveillance
23、Contrary()thepopularopinion,highertaxesendupbenefitingthecitizensmorethan
lowerones.
A.for
B.in
C.to
D.with
24、资料:Upto80percentoftheworld'smiddleclasseswillliveindevelopingcountriesby2030
thankstosurprisingrecentgainsinpovertyreduction,accordingtoaUnitedNationsreport
publishedonThursday.
Neverinhistoryhavethelivingconditionsandprospectsofsomanypeoplechangedso
dramaticallyandsofast."concludestheUN'slatestDevelopmentReport."Theworldis
witnessinganepochal"globalrebalancing'."
Underpinningtheimprovementsinthehumandevelopmentindex(HDI)wasrapidgrowthin
countriessuchasChina,IndiaandBrazil,withChinaandIndiahavingdoubledpercapita
economicoutputinlessthan20years.Butthestudystressedthatgrowthandimprovementsin
HDIspreadfarbeyondthefourBriecountriesofBrazil,Russia,IndiaandChina,andincludedat
least40countriesthathadaccompaniedgreatereconomicdynamismwitheffective
poverty-reductionpolicies.
Afghanistan,SierraLeone,Ethiopia,RwandaandAngolawereamong14countriesthathave
recordedgainsinHDIofmorethan2percentayearsince2000.Partlyasaresult,thereport
foundthatworldwideextremeincomepovertyhasplungedfrom43percentin1990tojust22
percentin2008,includingmorethan500mbeingliftedoutofpovertyinChinaalone.Thereport
statedthatsuchgainshadalreadyhelpedtheworldachievethemainpovertyeradicationgoalof
theso-calledMillenniumDevelopmentGoals,whichcalledfortheshareofpeoplelivingonless
than$1.25adaytobecutbyhalffrom1990to2015.
Underpinningthispovertyreductionwasdevelopingcountries'increasingshareofglobaltrade,
whichgrewfrom25percentto47percentbetween1980and2010.“Thesouthasawholeis
drivingglobaleconomicgrowthandsocietalchangeforthefirsttimeincenturies/saysthe
report.
Thereportfoundthattradeamongdevelopingcountrieswasthebiggestfactorinthatexpansion,
increasingfromlessthan10percentoftotalglobaltradetomorethan30percent."Trade
betweencountriesinthesouthwillovertakethatbetweendevelopednations/thereportsaid.
“Morethan500mbeingliftedoutofpovertyinChinaalone''illustrates.
A.theeconomicdevelopmentofChinaisimportant
B.theroleofsomedevelopingcountriesissignificantforpovertyreduction
C.14countriesaredevelopingfasterthanChina
D.itiscrucialtomakeacleargoalfirst
25、资料:IntheUnitedStatesofAmerica,banksarecategorizedintothefederally-chartered
bankwhichreceivedtheircharterfromtheOfficeoftheComptrolleroftheCurrency(OCC);
thesearereferredtoas'"NationalBanks";andalsothestates-charteredbankswhichreceivetheir
charterfromthesuperintendenttoas“StateBanks”.Banksareallowedtoregistereitherwiththe
federalorthestateauthority.LetusnowlookattheorganizationalstructureofCommercial
Banks,whichincludeunitbanking,groupbankingandbranchbanking.
Themaincharacteristicofunitbankingisthatitcanoperateonlyasinglefullservicebankfroma
singlelocation.Unitbankinginstitutionsarenotallowedtohavebranchnetworks.However;unit
bankingdoesnotnecessarilyhavetobesmall.Infact,manyunitbanksarequitelarge.
Groupbankingreferstobankingoperationsconductedbyacorporationowningmorethanone
bank.Thegroupbankingsystemusuallyexistsinthestateswherebranchbankingisprohibited.
Asforbranching,itissometimesreferredto"limitedbranching"or"statesidebranching”.Limited
branchingallowsbanktooperatebrancheswithingeographicterritoriesauthorizedbythestate
law.Statesidebranchingimpliesthatbankbranchesareallowedtooperateanywherewithinthe
state.NewYorkState,California,Floridaandsomeothersarestatesidebranchbankingareas
whichMinnesota,Arkansas,lowerandothersarelimitedbranchingareas.
IntheUnitedStates,therearealsospecializedbanksincludingtheEdgeActBanks,the
internationalBankingFacility,thebankers'banks,thesavingbanks,thesavingsandloans
associations,thecreditunionsandgovernmentownedandtheRealEstateInvestmentTrust
(TEIT).
Therearealsonon-bankfinancialinstitutionsintheUSA,includingthesecuritiesfirms,the
leasingandcommercialfinancecompanies,themortgagebankersandtheRealEstateInvestment
Trust(REIT).
LetusnowlookattheFederalSystem.CommonlyknownastheFederalReserveBankorthe
"Fed",thisistheCentralBankoftheUnitedStatesfoundedin1913.Itdeterminesthereserve
requirementwithinlimitssetbytheUSCongress.ThefunctionoftheFediseconomic
stabilizationthroughthemanagementofthenation'smoneysupply.TheFederalReserveSystem
comprisesaboardofgovernorswith7membersstationedinWashingtonD.CReserveBanks,
includingBoston,NewYorkCity,DallasandSanFrancisco.
TheFederalReserveAct(FRA)1913setoutthepowersoftheFedwhich,ontopoftheregular
centralbank'sobjectives,emphasizethefollowing.
i.ManagingthemonetarysystemandmoneysupplyoftheUSA;
ii.Providingfundsasthelenderoflastreport;
iii.Providingforanefficientcherubclearingsystem;
iiii.Providingarigorousbankingsupervisionsystem.
WhatisthechartingauthorityoftheUSAforbanks?()
A.FRA
B.Lawsofstates
C.Fed
D.OCC
26、资料:WordofMouthpromotionisbasedontheprincipleofpullmarketing.
Wordofmouth(WOM)promotionisbasedontheprincipleofpullmarketing.Itreliesonthe
transmissionofapositivemarketingmessagefrompersontopersonthroughconversationora
personalcommunicationsuchasemailortextmessage.Pullmarketinggetsconsumerstobring
otherconsumerstotheproduct.Incontrast,pushmarketingusesabove-the-linepromotional
techniquestoputproductsinfrontofconsumersinordertogeneratesales.
RedBullextensivelyusespullmarketing.Thisapproachinvolvesgettingconsumersexcitedabout
theproductandconveyingthisexcitementtotheirfamilyandfriends.Itisalsoabouttryingto
getcoverageofRedBulleventsinthepress.Thiscoveragecanencourageconsumerstofindout
moreabouttheproduct.Ithelpstogeneratemomentum,throughcreatinginterestingstoriesfor
peopletotalkabout,whichinturnhelptocreatebrandawarenessandgrowsales.
ThefounderofRedBullusedpullmarketingtopromotehisoriginalproductinthe1980s.He
hiredaRedBullWingsTeamtogooutandtalktopeopleone-to-oneabouttheproduct.This
helpstocreateconsumerinterestintheproduct.Aspeopleexperiencethedrinkandappreciate
itsqualities,theybecomeadvocatesforthebrand.Theysharetheiropinionswithother
consumerswhentheytalkwithfriends.Thepromotionthereforecreatesarippleeffect.
WhydoesthecompanytrytogetcoverageofRBeventsinthepress?
A.becauseithelpstogeneratemomentum
B.becausetheeventsarefunnyenoughtobetransmitted
C.becauseithelpstocreatebrandawarenessandgrowsales
D.bothAandC
27、实践作为检验真理的标准具有不确定性,是指()。
A.实践标准是不可能的
B.实践不是检验真理的唯一标准
C.实践具有历史局限性,它对真理的检验需要一个过程
D.科学理论也是检验真理的标准
28、关于共同犯罪,下列表述最为准确的是()。
A.共同犯罪是指两人以上共同参加的犯罪
B.三人以上为共同实施犯罪而组织在一起的,是犯罪集团
C.犯罪集团是共同犯-的特殊形式
D.刑法理论上,对共同犯罪成员的分类一般是主犯、从犯、教唆犯、胁从犯
29、2017年4月份,某省规模以上食品工业增加值同比增长15.0%,比全省规模工业平均水
平高9.4个百分点。其中,农副食品加工业增长14.0%,食品制造业增长18.6%,酒、饮料
和精制茶制造业增长13.9%。1—4月,规模以上食品工业产值累计增长11.6%,增幅比全省
规模工业平均水平高4.5个百分点。
1-4月,该省规模以上食品工业主要产品有52种,产量同比增加的有41种;20种产品产量
增幅超过10%。主要产品中,果酒及配制酒同比增长256.7%,米制半成品增长29.3%,冷冻
蔬菜增长28.3%,水产业增长22.5%,熟肉制品增长20.3%,酱油增长17.9%,成品糖增长
17.8%,在减产的产品中,汽水产量同比减少73.1%,冷冻水产品减少47.3%,饮料减少6.0%。
1-3月,规模以上食品工业主营业务收入为1070.37亿元,同比增长13.8%,实现利润总额
52.66亿元,增长9.5%,平均用工人数39.7万人,增长6.0%。资产总计1836亿元,增长7.2%。
2017年4月份,该省规模工业产值平均水平同比增长:()
A.5.6%
B.7.1%
C.16.1%
D.24.4%
30、Thistypeofnetworkingservesagreatingivingbacktothecommunity.
A.process
B.power
C.purpose
0.project
31>Wouldyoulikemusic?
A.tolistento
B.tolistening
C.listening
0.listeningto
32、如果100美元兑换人民币625元,则相对于中国用直接标价法表示为()。
A.$100=¥625
B.¥IOO=$516
C.Y625
D.$625
33、IcouldspeakJapaneseChinese,soIhadtotalkwithhiminEnglish.
A.notonly;butalso
B.both;and
C.neither;nor
D.either;or
34、Passage2
Thedataabankhasstoredonitsserversismorevaluablethanthegoldinitsvaults.Banksenjoy
amonopolyoverdatathathashelpedthemgetawaywithpoorservicesandfendoff
competitors.InEurope,atleast,thatisallabouttochangewithanewsetofregulations,named
PSD2.
Theruleswillcompelbankstosharedataeasilywithlicensedthirdparties.BankersinEurope
complainthattheirprofitsandcustomerrelationshipsareunderthreat.However,openingup
banks,andthedatatheystore,isgoodforconsumersandcompetition.Newproviderswillbe
betterplacedtoofferallsortsofinnovativeservices,suchasaone-clickoptiontoputunspent
monthlyincomeintoapensionplan.
Nevertheless.someconcernsaboutPSD2arelegitimate.Inparticular;itisreasonabletowonder
abouttheprivacyandsecurityimplicationsofsensitivefinancialdatabeingsharedwiththird
parties.Butbanksthemselvesarehardlyinvulnerabletocyberattack(网络攻击).Andthe
solutionsthattheEuropeanregulatorsproposetodealwiththeseworrieslookpromising.Third
partiesthatwanttousebankdatawillneedtoconvincenationalregulatorsthattheirdata
defensesaresolidandaresubjecttoannualregulatoryinspections.
Thegapbetween
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