奢华品行业市场前景及投资研究报告

ꢀꢀꢁ2023免御ꢂꢃꢄꢅꢆꢇꢈꢉ兴ꢊꢋ免御ꢂꢌꢄꢍꢎꢏꢏ꥖꥗ꤛꤜꣶꣷꢘꤴꤽ宋꥘ꤽꤞ꥙ꢱꤛꤜ꣢꣣꣚ꢴꤨꤦ꥚ꢄ꥛ꢘꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢀꢞ光ꢟꢠꢡꢢꢋꢣꢤꢥꢦꢧ꣬꣉ꢸꤓ꥜ꢝꢁꢨꢩꢪꢟꢫꢬꢭꢮꢯꢰꢱꢲꢳꢴꢵꢶꢷꢸꢹꢺꢘꢻꢼꢽꢾꢿꣀꢝ3ꢱ꥝ꢫ꥞꥟ꢂꢌꢄꥠꥡꢘ꣖꣑꣔꣕ꢋ꣔꥕ꢒꥢꢟ꥞꥟ꢂꢌꢄ2009ꢖꢡꢋꢣꢤꣁꣂꣃ꣄ꣅ꣆꣇꣈꣉꣊ꢒ꣋免御ꢘꢂꢌꢄꢬꢘꤓ꥜ꢝꢭꢮꢝ꣌꣍ꢡ꣎ꢋ免御ꢂꢌꢄꢍꢎ宋꣏忽꣐꣑ꢈ꣒ꢋ꣓꣔꣕꣑ꢣꢤ꣯꣱ꥣꢋꣿꥤꥥꥦ免御ꢂꢌꢄꢍꢎꢀꢓꢔꣲꢖꢗ免御ꢐꥧ꣉兴꣖ꢋ꣗꣘꣙꣚꣛⼝ꢝ꣌ꢧ꣜꣝꣏忽꣞潜ꣃKOL꣟꣎ꢋ꣠꣡ꥨꥩꢈ꣒ꢘꢡꥪꥫꥬ免ꥭꥮꣴꢍꢝꢂꢌꢄꢍꢎꢘꥉꥯꥰꥱꥲꥳ꣢꣣宋꣤꣥꣦꣧꣨꣩ꢘ꣪ꢹꢋ꣫光出ꢎ问꣬ꢈ问ꢒ꣭ꢧꢹꢺꢝꢫ御ꥴꢐꥧꢋꥵꥶ2022ꢖꢐꢑꢒꥷꥸꢘꥹ꥘ꢝ꣒ꤚꥺꢗꢋꢣ影꣮ꢓꢔꢋꢣꢤ꣯꣰꣱ꢀꣲꣳꢖꣴꣵꣶꣷ꣸꣹ꢁ免御ꢂꢃꢄꢅꢤꥻ⼝ꢋ免御꣏忽ꥼ꥽ꢧ꥾꥿ꥢꦀꦁꢘꢋꦂꦃꦄꦅꢦꦆꦇꢝꢣꢆꢇꢋ꣺ꣻ꣼꣈ꣽꢝꢞꣲ指ꢚꢘꢽꢾꢦꢈꢉꢋꣾꢣꢤꣿ꤀꤁ꢦꢤꦈꤚꢁ免御ꢂꢃꢄꢅꢆꢇꦉꦊꦋꢘꦌꦍꤨꦎꥢꢵꢶꢋꣿꥤ꥕꣏忽变ꣻ꤂꤃ꢋ꤄꤅꣊꤆꤇꣏忽ꢹꢺꢋ꣺꤈꤉ꣴꤊꤋꤌꢝ꣈ꦎꤨ免御ꢂꢌꢄ꣏忽ꢴ꣓ꢬꢭꢮꢘꦏ꣋ꢋ꣺ꦐꦑꦎꢈꥯ病꣒ꤍꢖꢋꢣꢤꤎꢧꤏ꣉꣊ꤐꤑꢒꢽꤒꤓꤔ宋ꢅꢆꢋ꣚ꤕꤖꢹꢺꢋꢎꦒꢘꢼꦆꦓꢝ꣺ꢴꢡꤗꤘꢬꢭꢮꤙꤚꢱꢯꢰ宋ꤛꤜꤝꤞꢘꤟꢹꢋ꣚ꢴꤠꤡꤢꦔꣀꦎꤨ免御ꢂꢌꢄꢬꢭꢮꢘꦕ竞ꦖ꤆ꦗꦘꢋ꥾ꤦꢅꢆꦙꥺꦚꤣꢘꢂꢌꢄ꣏忽ꢘꤤꤥꢝꢀꤦꤧꢅꢆ免ꢋꢣꢤꤨꢽꤒꤩꢍꢒ꣚ꢴꢋꦛꦜꢦꢣꢤꦝ꣆ꢝꢣꢤꦞꦟꦠꦡꤨꦢꢮꥢꦣꢘꦤꦥ宋ꤗꦦꢋꤪꢽ꤫꣫꣺꤬ꥵꦧꣿ꣊ꢀꥺꢗꢘꢅꢆ免ꦊꦋꥀ꣈ꦨꢘ⼝ꦩꢝ1ꢱ꤬绪ꤦ꣜꣝꣞ꢧꢒ25%ꢋ꤭꤮2500꤯ꤰꤱꢮꤲꢦꢽꢾꢋ꣓免2000꤯ꢗꤳꤴ꣊ꤵ꤂ꤶ꣏ꢋ500꤯ꢗꤳꤷꤸꤹꤺꢍꤻꤼꢝ2ꢱꢀ出ꢄꢲꢳꤽꢩꤾꤿꢒꥀ指ꥁꥂꢋꥃꥄꢂꢌꢄꢄꥅꥆꥇꥈꢀꢁSimonTYEꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢗꢘꢙꢚꢛꢜ免ꢝꥉꢱꥊꥋꢱꢡꥌꢱꥆꥍꢱꥎꥏꢱꥐꥅ宋ꥑꥒ꥓꥔ꢝ꣔꥕ꢒꢟꢫꢋ免ꢌꢍꢎꢏꢐꢑꢒꢓꢔꢉꢕꢖꢞꢟꢓꢔꢀꢁ010203040506ꢀꢂꢃꢄꢆꢇꢊꢋꢌꢍꢑꢒꢆꢇꢕꢖꢗꢘꢁꢀꢅꢈꢉꢎꢏꢐꢓꢔꢙꢚ070809101112ꢛꢜꢝꢞꢡꢢꢓꢔꢣꢤꢜꢊꢥꢦꢧꢭꢮꢯꢰꢱꢳꢴꢵꢶꢷꢹꢜꢺꢻꢎꢟꢠꢎꢝꢞꢨꢩꢪꢫꢬꢲꢣꢤꢜꢣꢤꢜꢊꢥꢩꢸꢼꢽ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ01ꢀ

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2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ01ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ免ꢋꢌꢍꢇꢎꢏꢐꢑ宋ꢒꢓꣴ忽꥘꥙ꢱ꥚指ꢣꢾꢟ꥛꥜劲꥝꥞꥟ꥠꥡꢮꣴ忽ꥢꥣꢔꢕꢖ潜ꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢠꢡꢢꢛ2022ꢣꢤ免ꥤ꣍ꥥꢀ꤬꥖免御ꤗꤘꤙꤏꤐꤑꢟꥦꥧꥨꤺꢀꤗꤘꢥꢦꢧꢨꢩꢪꢛꢫꢬ宋ꢭꢮꢯꢰꢱ激御ꢲꢳꢴꢵꢶꢷꤙꤏꤐꥩꥪꢇꢫꥫ宋ꥬꥭ竞꤉ꢛꥮꥯꢱꥠꤛꤥꢿꢟꤹꢸꢹꢺꢜꢛꢻꢼ免ꢽ择ꢡꢾꢿꢟꣀꣁꣂꣃ꣄ꣅ꣆꣆꣇ꤺꢙꢚꥰꥱꥠꢧꢨꤗꤘꤙꣻ꣼ꤻꥲꥳꥴꢛꥵꢒ出꣼问꣈ꢛ꣉꣊꣋꣌涌ꢾꢦ꣍꣎꣏꣐ꢱꥬ꥙ꥶꢛꥯꥷꢟꤋꥸꥲꢫ꣰ꥹꢦꥺꥻꢛ免御ꤗꤘꤙꣴ忽ꢱꢀꢧꢨ꣋꣌꣑꣒ꢛ꣓꣔ꢞꢟ免御꣕ꢶꢁ꣖꣗ꢱ2022ꢣ免御御꣘问出꣙꣚꣛GDP꣜꣝꣞ꢦ3%ꢟ꣟꣟꣑꣠ꥺꢣꥼꥢꥏꥐꢛ꤄꥽꥾꥿꣭2021ꢣꢟ꣕꣑꣠ꢣ꣡ꢛ꣢꣣꣤꣥ꢱ꣋꣌꣝꣞꣦꣧ꢛ꣨꣩꣪꣫꣬꣭ꢧ御ꢸꢹꢺꢜ꣮择꣯꣰꣱ꣲꢒꣳꣴꣵꣶ1ꢇꢺꢜꤱꤲꢔꤳꤴꢍꢟꤏꤐ⼝ꥤꥇꥈ꣮ꦀꢱꣷ꣸꣹꣺ꢒ出ꣻ꣼ꢙꢚꣽꣾ꣹ꣿ꤀꤁꤂꣑꣒ꢟ꤃꤄꤅2022ꢣ12ꦁ7ꦂꢟ御ꦃꦄꦅꤱꦅꤲꥫꦆꦇꦈꤱꢺꦉꢸ꤆꤇꤈ꢱ꥚ꦊꦋ꣛ꥍ꤬꣠ꦌ꣍ꦍꤴꢍꦎꦏꢸꢹꦐꦑꢺꢜꤱꤲꦒ激꤉ꤊꤋ绪ꢛꢗ꤉ꢟ꤇꣠ꤌꢶꢾꢭꢮꢯꢰꢛꤍꤎꢟꤏꦓꢛꢎꦔꥑ꣜兴꥗ꢟ免御꣘ꢒꤏꤐꤑꤌꤗꤘꤙꤏꤐꢛꤐꤑꤒꤓꤔꤕꤖꢦꤗꤘꤙꤚ꤇ꢱ꣫ꤛꢟ2022ꢣ免御⼝ꥤꢉꦕ꣯꥕ꢟꢪꦖꦗꢑꢱꥼꥢꦘꦙꦚꦛꢟꢶꢾ12ꤜ꣘ꤗꤘꤙꣴ忽ꤝꤞꤟꤠꤡꢦꤢꢚꤣꢣꢛ꣝꣞ꢘꤤꢟ光ꦁꦜꦝꢀꤗꤘꤙꤏꤐꢅꦞꤐꦟ指ꢛꦠꦡꤑꤦꦢꢀꤥꤦꢞꤧ10%*

ꢱꦉꢸ꥚ꦊꦋꦇꦈ꥗ꢛ꣍光ꦁ꣘ꦣꢑꦤ52%ꢟ꣟꣟ꦥꢡꢺꢜꦦ44%ꢛꦧꦨꢱꦩꢆꢛꤏꤐꢜꦪꦫꦬꦭꢛ2022免御ꤨꢧꢨꤩꤪ꤫ꢰꢛꣴ忽兴꣍ꢱꢀꤋ光꤬꤭ꢛꢿ꤮ꢟꢣꦮꢅꢦ꣍光切ꦯꢛꦰꦱꢱꢀꦫ꣣ꦲꢣꢛꢺꢜ꦳꣣ꢟ꤯ꤰꢺꢜꤱꤲꢔꤳꢛꤴꢍ宋ꢳꢴ问ꤵꢛꤶꤷ择ꤸꢟꤹꤏꤐ⼝ꥤꦴꦵꦶ꣱ꢦꦉWꦋꦷꢛꦸꢘꢱꤺꤻ⼝免御ꤗꤘꤙꣴ忽ꤼꤽꤾꢽ择ꢟꤿ꤄影ꢅꢑꢛꥀꥁꢱꤹꤺꥂ⼝ꢟ꤯ꤰꢺꢜ꤅꤆ꢛꤏꥃꢟ免御ꤗꤘꤙꣻꢀ꣼ꥄ꣋ꥅꥆꢦꥇꥈ择ꥉꢛꥊꥋꢱꢁꢀꤋꥌꥍ2023免御ꤗꥎꤙꥏꥐꥑ免ꢟꤹꤺꢭꢴꢡ指*ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ2023ꢋ2ꢌ7ꢍꢎꢏꢐꢑꢒꢓ2022ꢋꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢖꢗꢘꢞꢂꢟꢠꢡꢢꢣꢤꢥSetting

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2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ2ꢀꢁꢂꢃꢄꢅꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꤑꤿꢞꢰꢱꢷ꥓꥔꣥ꣿꢙ01ꢔꢕꢖꢗꢘꢙ4ꢀ꣔꥕ꢔ꥖ꢪKOLꢫ꣫ꢰꢱꢷꤑꤿꢃꢄꢅꥇ꣈꣱ꣲꢚꢛꢜꢝꢞꢟꢠꢡꢢꢌꢁꢂꢞꢃꢄꢅꢅꢆꢣꢤꢐ꤈ꢙ2023ꢥꢈꢉꢦꢧꢊꢋꢙꢨꢩꢪ53%ꢫꢀꢍꢎꢪ52%ꢫ꥗ꢥꢉꢌ꣔꥕ꢔ꥖ꢪKOLꢫꢞ꣱ꣲ꤈꥘ꣻꢊꢋꢙꢐꢜ宋ꢬꢭꢮꢯꢪ48%ꢫꢇꢓꢔꢰꢱꢕꢖꢙꢲꢳꢴꢞꢵꢝꢟꢠꢞꤻꢲ꥙ꤙꢃꢄꢅꢅꢆ免ꢌꤞꢝ꥚꥛ꥊꤊ꣫ꢶꢷꢤꢸꢐꢹꢺꢆꢻꢼꢽꢱꢾ指ꢿꢌꣀꣁꢥꢊꢋꢰꢱꢷꤑꤿ꥜꥝ꥇꢲ꣱ꣲꢞ꥞ꢌ꥟ꥠꥡꥢ꣮ꥣꥤꥥ11%ꢙꣂꣃꢀ꣄ꣅ宋ꢬ꣆꣇꣈꣉ꢲ꣊ꢈꢉ꣋꣌꣍꣊꥞ꢞ꣱ꣲ꤈ꢙꥦꥧꢌꢐꢰꢱꢷꥨꥩꢃꢄꢅ⼝ꥪ竞ꤸꢌꢞ꣎ꢥꢙꢐ꣏꣐ꢒ꣑ꢌꢍꢎ꣒꣓ꢰꢱ꣔꣕꣖꣗ꢌꢲꥣꥤꥥ꥞꣹ꥫꥃKOLꢾꢲꥬꢙ53%ꢞꢵꢶꢷꢤꢸꢐꢍꢎꢻꢊ꣘꣙꣚ꢌꣀꣁꢥꢟ꣛ꢡꢢꢬ꣚10%ꢙ5ꢀ꣥꣦ꥭ择ꢞꥮꥯꥰ⼝宋꣫免御突꣝ꢞꥰꥱꥀꢙ3ꢀꢴ꣜꣝꣞꣟꣘꣠ꢌꢃꢄꢅ꣡ꢏ꣘꣢꣣꣤ꢙꥲꥳꥴ2021免御ꢃꥵꢅꥄꥅꥶꤻꥷꢌ꥗ꢥꢉꥮꥯꥰꥱꥀꢞꥭ择ꥸꥹ꥞ꢝꣁꤛ꣧꣼ꥺ宋ꥻꥼ免御突꣝宋꣥꣦ꢺꢥꢞ꣧꣨꣩꣪꣫ꢜꢝꢞ꣬꣭出问꣮꣯꣰꣱ꣲꢙ꥽꥾ꢌꢹ꥿ꦀꤚ꣉ꦁꦂꤤ꣮꣫免御ꦃꢤ宋꥔ꦄꢅꦅꣳꣴꣵꣶꢞꣷ꣸꣹꣺꣮ꢴ꣜꣝ꢞ꣞꣎ꣻ꣼ꣽꢙꣾꢻꢞꦆꦇꢙꤪꢥꢞꢟ꣛ꦈꦉꢌ79%ꢞꤓꢒꢵꢶꢷ宋53%ꣿ꤀꤁꤂꤃ꣽ宋꤄꤅ꢌ꣕指꤆꤇꣝꣼ꣽꢌ꤈꤉ꤊꢵꢞ꣏꣐ꢒ꣑ꢵꢶꢷꦊꦉꦋ꣔ꢐꦌꢉ12光ꦍꤓꤑꤿ免ꤋꤌꤍꣂꤎ꣬ꤏꢀ数ꤐ宋ꤑꤒꢐꤓꢞ꣎ꤔꤕꤖꤗꢙ御ꢅꦅꦎꦊꢙꦏꤙ指ꢴꢵꢶꢷꢪꤓꢒ93%ꢌ꣏꣐ꢒꢹꢐꤘꤙ꣟ꤚꢻꤛꤜ꣮ꢰꢱꢷꢞ꣡ꤊꢌꤝꤞꢝ꣫ꤟ꣑86%ꢫꦊꦉ꣭ꤑꤿꦐꤱꢴꦑꦒꢾ指ꢞ免御ꦃꢤꦓꤠ宋问ꤡ竞ꤕꢞꤢꤣꢌꤤꤞꢝꢞꤥ꣊宋ꤦꤧꤨꤩꢙꢨꢩꢙꦔꦕꢌ78%ꢞꤓꢒꢵꢶꢷꦖꤊꢐꢃꢄꢅ出ꢅꤪꢥꢌꢜꢝ꤫ꤤ꣬ꤏ宋꤬꤭꤮꤯ꤰꤔꤱ꣧ꤲꣿ꤀꣘ꦒꤖꤗ免ꦗꤳ免御ꦘꦙꤘꤛꢂꦚꥡꥢ70%ꢞꤓꢒꢵꤳ꣮ꣾꢻꢃꢄꢅꢦꢧꢞꤴꤵꢙꤶꢐꢰꢱꢷꤷꤸꢌꢲꢶꢷ宋ꤙꥐ50-60%ꢞ꣏꣐ꢒ꣑ꢵꢶꢷꦖꤊ免御ꢅꦅꤹ激꣎ꤺ꤮ꢵꢶꢷꢪ22%-45%ꢌꢐꤻꢟꢠꢞꤼ光ꢃꢐꦛꦜꢀꤟꦝꢀꦞꦟ宋ꢼꦠꦡꢜꢿ竞ꤸꥑꦢ竞ꢅꦅꢄꢅꢅꢆꢻꢫ꣫ꢐ御ꤓꤽꤾꣿ꤀ꢻꤑꤿꢃꢄꢅꥀꤤꢀꤹ激ꦒꢾꦣꢙꦤꦥꥧꢼZꣵꦦꢿꢪꢐ꥔ꥄꥅ免ꢼZꣵꥁꥂꢌꥃ2021ꢥꢞꥄꥅꢡꢢꢬ꣚10%-30%ꢙꥆꥇꥈꦦꢿꦧꢞꥧ1997ꢥꥠ2001ꢥ꣚问ꢞ꥞ꢫꦊꥺ꣚ꥃꦨꢁꥉꥊꤑꤿꢞꥋꥌꢉꥍꢌꢐꤻꢟꢠꢞꢃꢄꢅꢅꢆ免ꢌ꣎ꦩꢾꦪꦫꢞꥮꥯꥰꥱꥀ宋꣫免御劲ꦬ突꣝ꢞꦆꦇꢙꥎꥏꢲꥐ꣎ꢳꢞꢅꢆꢌꤢꤣꢐꣾꢻꥋꥌꤑꤿꥑꣾꥒ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ02ꢀꢁꢂꢃꢄ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ02ꢀ2023免御ꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ劲ꢏꢐꢑꢒꢓꢔꢕ劲ꢏꢖꢗꢘ⼏ꢙꢊꢋꢌꢚ忽ꢛꢜꢒꢓꢝꢞꢚ忽ꢛꢜ免ꢟꢠCSGꢡꢢꢎꢣꢤꢥꢦꢧꢄꢅꢨꢛꢩꢪꢫ2022ꢬ12ꢭ2ꢮꢯ2023ꢬ1ꢭ4ꢮꢥꢘꢰꢱꢧꢄꢅꢲꢳꢴꢵꢧꢄꢅꢌ绪ꢵꢶꢷꢸꢹ25%ꢴꢺꢨꢻꢹ2500ꢼꢁꢽꢃꢾꢿꣀꢴꣁ免2000ꢼꣂꣃ꣄ꣅ꣆꣇꣈ꢚꢴ500ꢼꣂꣃ꣉꣊꣋꣌꣍꣎꣏ꢥ

꣄ꣅ꣐꣑ꣀ꣒꣓꣔꣕ꢬ꣖꣗ꢫ140.2꣘꣙꣚꣛꣜ꢴꢘꢰꢱꢧꢄꢅꢀꢁꢂꢌ꣝꣒ꢠ143.5꣘꣙꣚꣛꣜ꢡ꣞꣟ꢲ꣇ꢥ

꣉꣊ꣅ꣏꣐꣑ꣀ꣒꣓꣔꣕ꢬ꣖꣗ꢫ119.3꣘꣊꣙ꢴ꣠꣡ꢰꢱꢃꢄꢧꢄꢅꢌ꣝꣒ꢠ100.9꣘꣊꣜ꢡꢥ

꣢꣣ꢌ绪ꢵ꣤꣥꣦꣧꣨꣩꣪꣫꣬ꢀꢁꢂꢃꢄꢀꢁꢂꢃꢄꢅꢆuserid:529794,docid:173625,date:2024-08-31,©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ03ꢀꢁꢂꢃ032023ꢀꢁꢂ免御ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢓꢕꢖꢂꢗꢘꢙꢑꢚꢛꢀꢊꢄꢅꢋꢌꢜꢝꢞꢟꢠꢡꢢꢣꢤꢂꢥꢦꢧꢨꢩꢪꢫ影ꢬ宋ꢭꢮꢯꢰꢱꢲꢳ光ꢴꢵꢶꢷꢊꢸꢹꢤꢚꢂꢺꢯꢰꢻꢼꢊꢽꢾ宋ꢿ⼒ꢢꣀꣁꢫꣂꣃꢱ꣄ꣅ꣆꣇꣈ꢯꢰ꣉꣊ꢊ꣋꣌꣍꣎ꢂꢳ꣏꣐꣑꣒꣓꣔ꢊꢒWꢖ꣕꣖꣗ꢢ

2020ꢀꢂꣂꢄꢅꢌꢻ꣘꣙꣚꣛ꢂꣂꣃꢱꢃ꣆꣇꣈ꢊꢯꢰ꣉꣊꣜꣝꣞꣟ꢂ兴꣠꣡꣢꣣꣐光꣤ꢃ꣥꣦ꢊꢤꢚꢢ꣧ꢙ2021ꢀ免御御ꣁ问出꣨꣩꣪GDP꣄꣫꣬꣭꣮8.1%ꢂ2022ꢀꢁꢯꢰꢱ⼝꣯꣰择꣱ꣲꣳꣴ光ꣵ꣩ꢂ51%ꢊꣁꢫꣂꣃꢱꣶꣷꢲ꣆꣇꣈꣸ꢒ꣹ꢰ꣺指ꢖꢢꢲ激ꢤꢂꣻꢷ꣼ꣽꣾꣿꣳ2022ꢀꢃ免御꣍꤀꤁꤂ꢣ꤃꤄ꢢ

ꣀ2022ꢀ꤅꤆꤇꤈꤉ꤊꣳꢀꤋꢂꢄꢅꢌꢻꢊ劲ꤌ宋ꤍ择ꢨꤎꤏꢣꤐꤑꤒꢊꤓꤔꢕꤕꤖꤗꤘ御指光ꢫꤙꢂꢃꤚ典ꢵꢷꤛꤜꤝ出问꣣ꤞꤟ꣚꣛ꢢ

2022ꢀ免ꢊꤠꤡ꣔ꤢꢂꢯꢰꢱ⼝꣯ꤟꤣ꣞ꢏꢂ꣊꣉ꢲꢶ꣍ꢒ꣹ꢰ꣺指ꢖꢊꤤꤥ꣞ꢏꣳ45%ꢂꢒ꣹ꢰ꣺ꤦꢖꢊꤤꤥ꣺꣏꣸ꤧꣳ24%ꢂ꣏ꤨꤩꢀ꣍꣆꣇꣈ꢯꢰꢻꢼꤪꢑ꤫꤬ꢊ꣐꤭ꢢꢀꢁꢂꢃ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ032022ꢀ12ꢁ7ꢂꢃꢄꢅ御ꢆꢇꢈꢉꢈꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢃ免御ꢕꢖꢗꢘꢙꢚꢎꢛꢜꢝꢉꢊꢞꢟꢃꢠꢡꢢꢅꢣꢤꢥꢦꢒꢥꢧꢨꢩꢃꢪꢫꢬꢭꢮꢯꢚꢰꢱꢒ⼝ꢦꢲꢳꢴꢵꢶꢒꢷꢸꢹꢺꢻꢠꢖꢼꢽꢕꢾꢃꢿ98%ꢒꣀꣁꣂꣃꢻ12ꢁ7ꢂ兴꣄ꣅ꣆꣇꣈ꢒꢲ꣉꣊ꢍ꣋꣌꣍꣎指ꢑꢒ꣏꣆꣐꣑꣒꣓꣔꣕择꣖52%ꢒ꣗꣘꣙꣚ꢃ꣛꣛꣜꣝ꢚꢎꢛ꣞ꢓ꣟ꢒ44%꣠꣡ꢃ꣢꣉꣊ꢍ꣌꣍꣎꣣ꢑꢒ꣑꣒꣤ꢴ꣥꣦10%ꢲ꣧꣨免御ꢒ꣩꣪择꣫꣬꣭꣮ꢅ꣯꣰꣱ꣲꢃꣳ免御ꣴꣵꣶꣷ꣍꣐ꢒ⼝꣸宋⼝ꢦ꣹꣩影꣺ꢚꢲꢻꣻ꣼ꢭꣽꢃꣾꣿꢝ꤀ꢻ2022ꢀ1ꢁꢧ꤁꤂ꢯꢃ꣉꣊ꢍ꣌꣍꣎指ꢑꢒ꣏꣆꣐꣑꣒꤃꣖꤄꤅ꢎ꣘44%ꢃ꤆꤇꤈变꤉ꤊꤋꢲ2023ꢀ1ꢁꢃ꣉꣊ꢍ꣌꣍꣎꣣ꢑꢒ꣑꣒ꢕꢖꢗ꣥꣦10%ꢲꤌ꣏꣆꣐ꤍꤎꢻꤏ꣺12光ꢁꤐꤑꢒꣴꣵꣶꣶꤒ꣺ꤓꢃꢻꤔꢭꢃꤕꤖꣶꤒꢒꤗꤘꤙꤍꣂ꣋ꤚ꣺ꤛꤜꢮꢯꢲꤝ免ꢃꢼꤞꤟꣴꤠꤡꤢ宋꣘ꤣꤤꤥꣃꣷ꣍꣐ꢒꤦ꣉ꢃꤧꤨ宋ꤩꤪꢪꢤ꤫꤬激꤭꤮ꢒ꤯ꤰꢲꢻꣻ꣼ꢭꣽꢃꤱꤲꢀꢁꢻꤡꤢ꤂ꢍ꣌꣍꣎指ꢑꢒ꣏꣆꣐꣑꣒꣗꣘ꢃ꣘ꤳꤴꤒꢂꢃꤵꢄꤝ꣄ꢲꢀꢁꢂꢃꢄꢅꢆ⼝ꢇꢈꢉWꢊꢋꢌꢍ择ꢎꢏꢐꢑꢒꢌꢓꢔꢕꢖꢗꢘꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋ12ꢃꢄꢇꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢐꢗꢋꢘꢈꢙꢚꢛꢜꢝꢅꢆꢇꢈꢉꢊ%2019.122020.032021.012021.102022.012022.052023.01109910141924403846504631ꢀꢁꢂꢃꢀꢁꢄ绪ꢀꢁꢂ指4551524445414036ꢀꢁꢂꢃꢄꢅꢆ⼝ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋ12ꢃꢄꢇꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢐꢗꢋꢘꢈꢙꢚꢛꢜꢝꢀꢁꢂꢃꢄꢅꢆꢇ%2018.122019.122021.012022.012023.011012142028464442445632ꢏꢞꢐꢗꢏꢞꢟꢔꢏꢞꢐꢑ48323933ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋ12ꢃꢄꢇꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢐꢗꢋꢘꢈꢙꢚꢛꢜꢝꢅꢆꢇꢈꢉꢊ%40423851114248103855733551232

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2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ04ꢀꢁꢂꢃꢄꢅꢆ©

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2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀꢀꢁ竞ꢂꢃꢄꢅꢆꢃꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢓꢃꤧ꣇ꥨꢓ꣜ꢋꢘꢙꢶꢃꥩꤡꣃꥪꥫ꣙ꢥꢋꢘꢙꢶꢃ04ꢕꢖꢗꢄꢘꢙꢚꢛꢋꢁꢜꢉꢊ免ꢝꢞꢟꢠꢒꢡꢢꢣꢡꥬꥭꥮꢺꢻꤴ忽ꥯꥰꢖ꣊꣋ꢉꤴ忽꣛ꤨꢄꥅꥱꢅꥬꥭꢤꢊꢡꢥꢦꢧꢡꢨꢩ宋ꢪꢫꢬꢭ出ꢉꢮꢃꢄꢌꢯꢰꢱꥲ问ꤕꢻ꣺ꥳꢃꥴꥵꥶꥷꥸꥹꥺꥻ꣌ꢲꢳꢋꢴꢵꢶꢷꢸꢹꢄꢺꢻꢃꢼꢽꢙꢌꢍꢎꢏꢐꢾꢿꢄꤚꤛ꣊꣋ꢉꢾ꣯ꢋꥼꤴ竞ꢂꢃ꥽光ꢁꢌꥼꤴꣃꢴꢵꣀꢷꣁꣂꢖꢶꢋ꥾꤁ꢃꤡ免꥿ꤐ宋ꢯꦀꦁꦂꤡ꣤ꥼꤴꢖꦃꦄꢄꤪꣃ꣄ꣅ꣆꣇ꣀ꣈ꢄ꣉ꢯꢾꢿ꣊꣋ꢉ꣌꣍ꢅꢆꢴꢵꢶꢗꤗꢴꦅꤶꦆꦇꦈꢋꦉꦊꣾꣿꢃꥴ꣝⼏꤉ꥎ꣩ꥊꦋꢖ꣎ꢃꣃꢪ꣏宋꣐꣑꣒꣍꣓꣔ꢆ꣕ꢴꢵꢶꢗ꣎ꢃꣃ꣖꣗ꢅꢆꢴꢵꢶꤚꤛꢄꢅꢆꢾꢿ꣊꣋ꢉꢋꦌ꥚ꣃꢃꦍꦎꢋꢳꢄ꣉ꢯ꣘꣙꣚꣛ꢖꢚꢛ免꣜꣝꣞兴ꢁꢋꢴꢵꢶꣃꦏꦐ宋ꦑꦒꢋꢾ꣯ꢏꦓ꣒ꢗꤚꤛꢄ꣓꣔ꢾꢿ꣊꣋ꢉꢋ꣟꣠꣡꣉꣢꣣ꢃ꣤꣈꣥꣦꣧꣨꣩ꢄ꣉꣪ꢯ꣫꣬⼝꣭꣮ꦌ꥚ꣃꢃ꣓꣔ꦔꢸꦕ出ꢉ宋ꦖꦗꢋꢾ꣯ꢏꦓꢖ꣓꣔ꢆꢰꢱꢾ꣯ꢖ꣰꣱ꢢꣲꢋꣳꣴꢃꣵꣶꢶꢋ问ꣷ竞꣸宋꣧꣕ꢴꢵꢶꤚꤛꢄ꤭ꢆꢾꢿ꣊꣋ꢉꢋꦌ꥚ꣃꢃꦑꦒꢋꢾ꣨ꢋ꣹꣺ꢽꣁꣻ꣍ꢾꢿ꣼ꣽ出问ꣾꣿꢖ꣯ꢏꦓꤎꤏ꣖꣗ꢳꢙꤻꤼꣀꦘꦙ꥝ꢖꦚꢗ꣎兴ꢃ꣍ꦛ꣊꣋ꢉꣵꣶꢶ꤀꤁ꢋ꣉ꢯꢾ꣯ꣂ꤂꣜꤃꤄꣌ꢄꢅꢆꢃ꣜ꢴꢵꢶꥺꦜꢃ꥾ꦊ꥜ꢋꣃꣵꣶꢏꦓꢙ出ꢉꢖ꤅ꢄ꤆ꢁ꤇꤈ꢋ꤉ꤊꣃꢉꤋꤌ竞꣉ꤍꤎꤏꤐꤑ宋ꤒꤓꢄ꣊꣋ꢉꢾ꣯ꦏꦐꦝꥤ꣡竞ꢂꢃꦞꤗꢋꤘꤙꢷꦟꦠꦡꢃꤔꢻꤕꤖꢃꢇ꣘2021ꤗꤘꤙꢃꤚꤛꤐꤑ宋ꤒꤓꢋꢴ87%ꢋꢅꢆꢴꢵꢶ꣍꤭ꢆꢋ꣊꣋ꢉꢾ꣯ꦏꦐꦢꦅꦝꥤꢃꢵꢶꤜꤝꤞꤟ10%ꤎꢯꢖꤠ꣰ꤡꤢꢋꣃ⼏ꤣꤤꢡꢉꤋ꣙ꢯꢁꥯꤘꤙꢍꦣ10%ꢃꤧ꥛꥜ꣃ꥚ꣽ꣝ꢌꥼꤴꢋꦝꤌ竞APP宋ꤥꢉꤦꢃꤧ光꣛ꤨꢙꤩꤪ꤫ꤗ꤬꤭ꢁ꤮ꢖꥤ꣡꣙ꥏꢃꦤ꣜76%ꢖꤊꢗꢃ꣓꣔ꢆ꣕ꢋꢴꢵꢶꦥ典ꢄ꣓꣔ꢆ꣕ꢃ⼏ꤣꤤꢙꢉꤋꤌ竞꣉ꤍ꤯ꢇꢯꢍꢃꤡꤰ꣍ꢅꢆꢋ꣊꣋ꢉꢾ꣯ꦏꦐꦢꢴ꣖ꦗꢃ꣜93%ꢋꣀꦢꦅꣽꢉꤋꤌ竞APP宋ꤒꤓꢖꢗꤱꣀꤲꤳꢋꣃꢃꢅꢆꤴ忽ꦝꥤ꣒ꢙꥉꢈꢢꢃꢅꢆꢴꢵꢶ꣍꣓꣔ꢋ꣊꣋ꢉꢾ꣯ꦏꤵꢓꤟ꣟ꤶꤷꤸ꣣ꤹꤺ꣊꣋ꢉꤻꤼꤴ忽ꢃꢞꢟꤽꤾꢡꦐꢒꦡꤵ꣖ꢪꢋꦝꥤ꣡ꢃ95%ꢋꢅꢆꢴꢵꢶꦢꦅꦝꥤꢃꤿꥀꤿꥀ宋ꥁꥂꥃꥄꢲꢙꥅꥆꥇ꣞ꥈꣂ꤂ꢃꤎꤏꥉꥊꥴ꣟Zꦦ꥞꣣ꢋꦝꥤ꣡꥾ꥏꢃꦤ꣜88%ꢖꢗ꣓꣔ꢆ꣕ꥋꥆꥌꥍꥎ免ꥏꥐꤴ忽ꢋꥑ指指ꥃꥒ꥓꥔ꢬ꥕꣉ꤍꢖꢀꢁꢂꢃꢴꢵꢶ꣍꤭ꢆꦏꦐꢋꦝꥤ꣡ꦧꣽ90%ꢖ꥖꣩ꤧꢊꣂ꤂ꢯꤌ竞꥗꥘ꢋ꣊꣋ꢉꤋ꣙꥙ꢃ꥚ꥉ꣊꣋ꢄꢅꢆꢉꢲꢳ꥛꥜꥝ꤩꢻꢸ꥞ꢾ꥟ꤡ꣤꣦ꤻ꥕ꤹ꣼ꢖꢄꥠ꣭ꥡ꣺ꢋꤴ忽免ꢃꥢꤗꤜꥣ꤯ꥤꥥꢆꤦ꣜ꤶꢋꥦꥧꢶꤵꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢊꢍꢎꢏꢐꢑꢒꢓꢀꢔꢕ出ꢖꢗꢘꢙꢚꢛꢜꢝꢞꢋꢌꢊꢍꢎꢟꢠꢡꢢꢣꢤꢊꢥꢋꢦꢧꢨꢈꢩꢓꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢁꢍꢎꢏꢐꢑꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅꢆꢇ481519481723421523391428401623571322441824511320641415451016401422432122ꢂꢃꢄꢈꢉꢇ/ꢊꢋꢇꢂꢃꢄꢌꢍꢇ/ꢎꢏꢐꢑꢀꢒꢓꢔꢕꢒꢖꢗꢘꢙꢚꢛꢜꢝꢕꢞ394562532734459313911393242104322291027323992939821297222910313041124125358ꢟ⼝ꢠꢡꢓꢢꢣꢤꢠꢡꢘꢙꢥꢦꢧꢨꢩꢪꢫꢬ42324540402229ꢓꢢꢢꢭꢮꢯꢠꢡꢘꢙ261721191722231921202024261920171520212127201727151310151526221724221922ꢥꢦꢰꢱꢲꢩꢳꢴꢬꢓꢢꢕꢵꢶꢷ免ꢓꢢꢃꢄꢸꢹꢺꢻꢥꢼꢽꢅꢆꢸꢹꢇꢾꢀꢒꢸꢹꢇꢬꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢌꢕꢖꢄꢗꢘꢙꢏ⼝ꢚꢛꢀꢜꢝꢃꢞꢟꢉꢖꢠꢡꢢꢣꢏꢤꢥꢦꢧꢒꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢁꢍꢎꢏꢐꢑꢀꢁꢂꢃꢄꢅꢆꢇ%ꢀꢁꢂꢃꢄꢅꢆꢇ761421683225553032422738512031551725522130523128562525502322582127462328ꢂꢃꢄꢈꢉꢇ/ꢊꢋꢇꢂꢃꢄꢌꢍꢇ/ꢎꢏꢐꢑꢀꢒ免ꢓꢔꢃꢄꢕꢒꢖꢗꢘꢙꢓꢚꢕꢒꢖꢗꢘꢙꢛꢜꢝꢞꢕꢟ182332101823341319333613243135132436409202839112136371423323914025316283531111930401320282012ꢠ⼝ꢡꢢ免ꢓꢔꢃꢄꢣꢤꢥꢦ91817191791717251798ꢧꢨꢩꢅꢆꢣꢤꢇꢪꢀꢒꢣꢤꢇꢫꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢂꢒꢓꢔꢕꢖꢗꢘꢙꢑꢂꢒꢔꢚꢃꢄꢛꢜꢑꢝꢞꢟꢠꢡꢃꢢꢣꢤꢥꢦꢧꢋꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢉꢐꢑꢒꢓꢔꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢁꢊꢀꢁꢂꢃꢋꢌꢍꢎꢅꢆ362314272631133031272121262222303522182514421925272421282932142513191157192815383322232218331633ꢌꢍꢎꢏꢐꢋꢀꢁꢅꢆꢌꢍꢎꢏꢐꢄꢅꢆꢇꢈꢉꢑꢊꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢉꢐꢑꢒꢓꢔꢀꢁꢂꢃꢄꢅꢆꢇ%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢁꢊꢀꢁꢂꢃꢋꢌꢍꢎꢅꢆ20321335263211311940162522252924133426271438173119342126193919236222621311738212410333325311944ꢌꢍꢎꢏꢐꢋꢀꢁꢅꢆꢌꢍꢎꢏꢐꢄꢅꢆꢇꢈꢉꢑꢊꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢈꢟꢠꢒꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ?ꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%464439ꢟꢠꢡꢢꢣꢤꢥꢦꢧ出ꢊꢋꢌꢀꢍꢎꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉ出ꢊꢋꢌꢀꢍꢎ344333333231302929292727ꢨꢜꢀꢩꢍꢎꢪꢫꢬꢊꢭꢥꢮ光出ꢊꢯꢰꢏꢐꢑꢒꢃꢄꢅꢓꢔꢕꢖꢊꢗꢘ⼝ꢙꢚꢛꢜꢑꢑꢝꢞꢃꢄꢅꢋꢌꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢏꢐꢑꢒꢃꢄꢅꢓꢔꢕꢖꢊꢗꢘ⼝ꢙꢚꢛꢜꢑꢑꢝꢞꢃꢄꢅꢋꢌꢟꢠꢡꢢꢣꢤꢥꢦꢧ3733ꢨꢜꢀꢩꢍꢎꢪꢫꢬꢊꢭꢥꢮ光出ꢊꢯꢰꢱꢈꢆꢢꢣꢤꢲꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢥꢾꢿꣀꣁꢊꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢥꣁꢊ(ꣂꣃ꣄,ꣅ꣆)ꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢌꢥꢊꢭꢺꢻ꣇꣈꣉ꢱ꣊꣋ꢥ꣌꣍3231꣕꣖꣗꣘ꢨꢜ꣎꣏꣐꣑꣒꣊ꢥ꣓꣔24ꢱꢈꢆꢢꢣꢤꢲ24232321ꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢥꣁꢊ(ꣂꣃ꣄,ꣅ꣆)ꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢥꢾꢿꣀꣁꢊꢳꢛꢴꢥꢵꢶꢷꢸꢹꢺꢻꢏꢼꢽꢌꢥꢊꢭꢺꢻ꣇꣈꣉ꢱ꣊꣋ꢥ꣌꣍ꢨꢜ꣎꣏꣐꣑꣒꣊ꢥ꣓꣔꣕꣖꣗꣘ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢒꢚꢛꢜꢝꢀꢁꢂ12ꢃꢄꢅꢆꢇꢀꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ?ꢀꢁꢂꢃꢄꢅ%ꢀꢁ56ꢂꢃꢄꢅꢆꢇ54ꢈꢉ/ꢊꢋ/ꢈꢉꢌꢂ53ꢍꢎꢏ44ꢂꢃAPP36ꢐꢂꢑ29ꢂꢃꢒ⼝ꢓꢔꢕ/ꢖꢗꢕ/ꢘꢙꢚ26ꢆꢛꢜꢝ20ꢞꢟ19ꢘꢠꢡ18ꢢꢣ16ꢤꢤꢥ12ꢦꢧꢧ11ꢨꢩꢪ11ꢫꢬꢫꢬ11ꢭꢮꢯ11Net-a-porter/Mr.Porter10ꢰꢱ107Yooxꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢃ12ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ5453ꢆꢇ48ꢈꢉ/ꢊꢋ/ꢈꢉꢌꢀ41ꢍꢎꢏ37ꢀꢁAPP27ꢐꢀꢑ26ꢀꢁꢒ⼝ꢓꢔꢕ/ꢖꢗꢕ/ꢘꢙꢚ21ꢄꢛꢜꢝ21ꢞꢟ18ꢘꢠꢡ16ꢢꢣ13ꢤꢥ13Net-a-porter/Mr.Porterꢦꢧꢨ1212ꢩꢪꢪ12ꢫꢬꢫꢬ11ꢭꢮꢯ11ꢰꢰꢱ9Yooxꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢀꢔꢕꢖꢗꢘꢙꢀꢁꢂ12ꢃꢄꢅꢆꢇꢀꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ?ꢆꢀꢕꢖ12ꢃꢄꢗꢘꢙꢚꢛꢜꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢝꢀꢁꢂꢃꢄꢅꢆꢇ%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢀꢁꢂꢃꢄꢅꢆꢇ%494852ꢀꢁꢂꢃꢄꢅ46ꢆꢇꢈꢀꢁAPP3941ꢀꢁAPPꢉꢊ/ꢋꢌ/ꢉꢊꢍꢀꢎꢏꢐ3636ꢉꢊ/ꢋꢌ/ꢉꢊꢍꢀꢎꢏꢐNet-a-porter/Mr.Porter35333029Net-a-porter/Mr.Porter3028282726HarveyNicholsꢑꢑꢒ25ꢀꢁꢓ⼝ꢔꢕꢖ/ꢗꢘꢖ/ꢙꢚꢛMatchesfashionꢑꢑꢒHarveyNicholsꢀꢁꢓ⼝ꢔꢕꢖ/ꢗꢘꢖ/ꢙꢚꢛMatchesfashionYoox25222020Yooxꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢍꢎꢕꢖꢗ?ꢀꢁ65ꢀꢁꢂꢃꢄꢅ%56ꢂꢃ37ꢄꢅꢆꢇ33ꢈꢉ2020ꢊꢅꢋꢌ18ꢍꢎ1514ꢏꢁ12ꢐꢑꢃꢒ1211ꢓꢔ11ꢕꢅ10ꢖꢗ10ꢘꢙ9ꢚꢛ8ꢜꢝ6ꢞꢟ6ꢠꢡ5ꢢꢣꢤ5ꢥꢦ4ꢧꢨ3ꢩꢪꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢂꢓꢔꢕꢖꢗꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢀꢁꢂꢃꢄꢅ%30ꢀꢁꢂꢃꢄꢅꢆ免ꢇꢈꢉꢊꢋꢀꢌꢍ3030292828ꢀ厦ꢎꢃ出ꢏꢐꢑꢄꢅꢆ免ꢇꢈꢉꢃꢒꢓꢏꢔꢕꢖ免ꢆꢗꢘꢉꢙꢚꢛꢊꢋꢀꢜꢝꢀꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢦꢧꢨ厦26出ꢏꢩꢪꢧꢚꢫꢬꢭꢮꢊꢯ免ꢰꢱꢲꢳ

(ꢴꢆ免ꢰꢈꢉꢟꢠ)ꢵꢶ免ꢰꢈꢉꢷꢸꢃ出ꢏꢹꢺꢻꢼꢽꢂꢾꢿꢊꢋꣀ问ꣁꣂ2524242322ꣃꢩ꣄ꣅ꣆ꢰꢊꢯꢀ꣇ꢃꢐꢑ꣈20꣉꣊꣋꣌꣍ꢅꣀ꣎18꣏꣐꣑꣒꣓꣔ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢄꢒꢓꢔꢕꢖꢗꢘꢌꢍꢈꢉꢊꢙꢚꢛꢜꢇꢝꢞꢟꢠꢡꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅꢆꢇ3933ꢁꢂꢴꢵꢶꢷꢸꢀꢁꢂꢋꢌꢹꢀꢁꢂꢃꢄꢅꢆꢇ35ꢅꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢑꢒꢓꢔꢕꢖꢗ免ꢀꢘꢙꢚꢛꢜꢝꢃꢄꢅꢈꢉꢞꢟꢠꢡꢢꢣꢃꢤ3131ꢀꢁꢂꢑꢒꢓꢔꢕꢖꢗ免ꢀꢘꢙꢚꢛꢜꢝꢃꢄꢅꢈꢉꢅꢥꢦꢑꢧꢨ3130292729ꢅꢥꢦꢑꢧꢨꢅ厦ꢩꢑ出ꢔꢪꢫꢧꢨꢬꢭꢁꢂꢮꢯꢑ出ꢔꢰꢱꢲꢳꢅꢈꢉꢊꢋꢌꢍꢎꢏꢐ出ꢔꢟꢺꢻꢜꢼꢽꢾꢿꢃꢤꢅ꣕ꢑꢪꢫ꣖27ꢅ厦ꢩꢑ出ꢔꢪꢫꢧꢨꢬꢭꢁꢂꢮꢯꢑ出ꢔꢰꢱꢲꢳꢁꢂꢴꢵꢶꢷꢸꢀꢁꢂꢋꢌꢹ出ꢔꢟꢺꢻꢜꢼꢽꢾꢿꢃꢤꣀꣁꢻꣂ厦282626242424242422꣏꣐꣑꣒꣓ꢨ꣆꣔22ꣃꢦ꣄ꣅꢃꢄ꣆问꣇꣈꣉꣊꣋꣌꣍꣎꣉꣊꣋꣌꣍꣎222221ꢞꢟꢠꢡꢢꢣꢃꢤ19꣏꣐꣑꣒꣓ꢨ꣆꣔ꣀꣁꢻꣂ厦201620ꢅ꣕ꢑꢪꢫ꣖ꣃꢦ꣄ꣅꢃꢄ꣆问꣇꣈ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓ10%ꢇꢔꢕꢖꢗꢀꢘꢙꢎꢏꢐꢚꢛꢜꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃ1%一线城市:%ꢀꢁꢂꢃ1%ꢁꢂꢃ94%ꢁꢂꢃ87%36112511

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2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ05ꢀꢁꢂꢃꢄꢅ©

2023

RuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ05ꢀꢁꢂꢃꢄꢅꢆꢇꢈKOLꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅ05ꢀꢁꢂꢃ05ꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅ⼝ꢆꢇꢈꢅꢉꢊ竞ꢋꢌꢀꢍꢎꢏ免ꢐꢑꢒꤓ꤁ꣿꢫꢬꢭꤔꤕꤖꤗꢩꤘꤙꤚꤛꢈꤜꤝ꣐꣑ꢫꢬꢭꤔꢓꢔꢕꢖꢗꢈꢘꢏꢙꢚ绪变ꢛꢜꢝꢞꢗꢟꢠꢡꢢꢐꢣꢤꤕꤖꤞꢩ⼝ꢆ꣤꣥ꢡꢫꢬꢭꢁꢂꢃꢄꢅ⼝ꢆꢩ꣤꣥꣮ꤟꢥꢦꢧꢨꢚꢩꢪꢈꢫꢬꢭꢮꢯꢰ问ꢜꢱꢲꢈꢅꢉꢊ竞ꢳꢐꤠꢠ꣮꣯ꤡꤢꢪꢅꢉꢊ竞ꢋꢌ꣆ꢅꢉꢊ竞ꢳꢴꢷꢸ宋ꢴꢵꢶꢷꢸꢹꢺꢯꢻꢼꢽꢾꢠꢿꢐꣀꣁꣂꣃꢓ꣄ꣅ꣆꣇ꢅꢉꢊ竞APPꢠꤣꤤꤥꤦꢩꢪꢳꢴ꣎꣏꣆KOL꣆꣨ꢢꤧꤨ꣆꣈꣉宋꣊꣋꣌ꢋ꣍ꢳꢴ꣎꣏꣐꣑꣒ꢩ꣓ꣃ꣔꣕ꢈꢿ꣖꣎ꤩꤪ꤫꤬宋ꣻ꣼ꢖꣽꢩꢤꤎꤏꤐꢈꢿ꣖꣦ꢪꣿꢫꢬꢭꤔ꣏ꢘꢏꢙꢢꢺ꣗ꢻ꣘ꢗꢠꤕꤖꤗ꤭꣰꤮꣐꣑ꢩꢻ꣘竞⼝ꢆ꤄꤅ꢠ꣙ꢖ꣚꣛ꢭꢀꢁꢂ⼝ꢆꢇ꣜꣝꣞꣟꣠ꢈꢗ꣡꣢6꣣ꢩ꣤꣥꤯ꣂꤰꤱꢩꢪꢈꢿꤢꤲꤳꢦꢧꤴꤵꢈꤶꢯꢁꢂꢃꢄꢅ⼝꣦꣧免ꢀ꣨ꢢꢠ꣚꣩꣪꣐꣑ꢈ꣨꣫꣬꣭ꢩ꣮꣯꣰꣱꣫ꣲꢈ

ꢆꢩ꣤꣥ꢈꤛꤷ꣯ꤸ꤫꤬ꤹKOLꢳꢴꢷꢸ꣜ꤺ꣐꣑꣒ꢠꣵꣳꣴꣵꢪꣶꣷꢩ⼝ꢆ꣤꣥兴ꢐꢠ꣸꣹ꢈ꣺ꣵꣻ꣼ꢖꣽ꣚꤂ꢈꢀꢫꢬꢭꢩꤔꤕꤖꤗꤻꤼ免ꢈKOLꢩ꣐꣑꣒꤮ꢓꤛꤷ꣛ꢭꢙꣾꣶ꣨ꢢ꣤꣥ꢈꣳ꣨꣫꣬꣭ꣿꢓ꤀꤁꤂꤃ꣴꢪꣶ꣯ꤸꢠꤓ꤁ꤽꤦꤾꢀꢤꢥ免ꤿꥀꢿꢐꥁꥂꢩꥃꥄꢠꣷꢩ⼝ꢆ꤄꤅ꢈꢡꢳꢴ꣎꣏꤆꣡ꢻ꣘ꢠ꣰꤇ꢩꢪꢈꣻ꣼ꢖꣽꢩ꤈꤉ꤊꤋꣴꣿꤌꤍꢩꢤꤎꤏꤐꤑꤒ꣰꣝ꢠꢀꢁꢂꢃꢄꢅꢀꢁꢂ竞ꢃꢄꢅꢆꢇꢈꢉꢊꢋ⼝ꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕ您曾通过什么渠道获得奢侈品牌的信息？ꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ39ꢀꢁꢂꢃꢄꢅ453737ꢀꢁꢂꢃꢆꢇꢈꢉꢊꢋꢌInstagramꢍFacebookꢎꢏꢆꢇꢐꢑꢊꢒInstagramꢍFacebookꢎꢏꢓꢔꢕꢖꢀꢁꢂꢃꢆꢇꢈꢉꢊꢋꢌꢾꢺꢍꢾ⼝ꢍꣁꣂꢎꢏ3235ꢆꢇꢐꢑꢊꢒꢾꢺꢍꣃ꣄ꣅꢍꣁꣂꢏ3234ꢀꢁꢂꢃAPP3130ꢗꢘꢙꢚꢊꢋꢌꢛꢜꢍꢝꢞꢟꢠꢡꢎꢏꢢꢣꢤꢥꢝꢴꢄꢅꢵAPP2729ꢓꢭꢼꢽꢐꢑꢊꢒ꣆꣇꣈ꢍ꣉ꢯꢼꢽꢎꢏ2746%28ꢦꢧꢨꢩꢊꢋꢌꢪꢫꢬꢟꢓꢭꢬꢏꢓꢔꢕꢖ2724ꢢꢣꢤꢥꢮꢯꢄꢅꢀꢁꢂꢃAPP2623ꢰꢱꢲꢳꢤꢥ2321ꢗꢘꢙꢚꢊꢋꢌꢛꢜꢍꢝꢞꢟꢠꢡꢎꢏꢰꢱꢲꢳꢤꢥ2020ꢝꢴꢄꢅꢵAPPꢶꢷꢸꢹ/ꢺꢻꢆꢇꢈꢉꢓꢭꢼꢽꢐꢑꢊꢒYouTubeꢎꢏꢾ⼝ꢢꢣꢿꢾ⼝ꢢꢣꢿ1919ꢦꢧꢨꢩꢊꢋꢌꢪꢫꢬꢟꢓꢭꢬꢏ1818ꢶꢷꢸꢹ/ꢺꢻꢆꢇꢈꢉ171216ꢝꢼꢮꢯꢄꢅꢙꣀ1616ꢝꢼ10ꢙꣀꢀꢁꢂ竞ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢓꢘꢙꢚꢛꢜKOLꢝꢞꢟꢠꢡꢢꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%ꢀꢁꢂꢃꢎꢏ4638ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊInstagramꢋFacebookꢌꢍ463739314031ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢷꢔꢋꢷ⼝ꢋꣁꣂꢌꢍꢀꢁꢂꢃꢎꢏꢀꢁꢂꢃAPPꢀꢁꢂꢃAPPꢄꢅꢦꢧꢈꢨꢷꢔꢋꣃ꣄ꣅꢋꣁꣂꢍꢐꢑꢒꢓ/ꢔꢕꢄꢅꢆꢇ2230ꢞꢟꢪꢰꢦꢧꢈꢨ꣆꣇꣈ꢋ꣉ꢥꢪꢰꢌꢍꢖꢗꢘꢙꢈꢉꢊꢚꢛꢜꢝꢞꢟꢜꢍ2228ꢐꢑꢒꢓ/ꢔꢕꢄꢅꢆꢇꢠꢡꢢꢣ22ꢤꢥꢎꢏ25ꢠꢡꢢꢣ2024ꢩꢵꢎꢏꢶAPPꢄꢅꢦꢧꢈꢨInstagramꢋFacebookꢌꢍ1918ꢖꢗꢘꢙꢈꢉꢊꢚꢛꢜꢝꢞꢟꢜꢍꢩꢪꢫꢬ1813ꢩꢪ1713ꢷ⼝ꢠꢡꢸꢞꢭꢮꢯ1613ꢤꢥꢎꢏꢞꢟꢪꢰꢦꢧꢈꢨYouTubeꢌꢍꢱꢲꢳꢴꢢꢣ1312ꢞꢭꢮꢯꢱꢲꢳꢴꢢꢣ1210ꢩꢵꢎꢏꢶAPP129ꢫꢬꢷ⼝ꢠꢡꢸ36ꢹꢺꢫꢻꢈꢉꢊꢼꢽꢋꢩꢾꢝꢿꣀꢌꢍꢹꢺꢫꢻꢈꢉꢊꢼꢽꢋꢩꢾꢝꢿꣀꢌꢍꢀꢁꢂꢃꢄꢅ05ꢀꢁꢂꢃꢄKOL05ꢀꢁꢂꢃꢄKOLꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ宋KOLꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕ꤇꤈ꢍ꤉꣌绪ꤊ꣭出问ꢖꤋ꣱ꤌꤍꢆꤎꢍꢋꤏꤐꤑꢖꤒꤓꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢅꢆꢠꢡꢢ指ꢖꢣꢤ宋ꢥꢦꢧꢨꢩꤔꣅꢆꤎꤕꤖꢳꤗꢅꤘꢟꤙꢋꤚꤛꤜꢝꢪꢫꢬꢭꢮꢆꢇꢈꢉꢊ宋KOLꢖꢯꢰꢱꢲꢳꢴꢵꢶꢁꢝꢷ꣕ꤝꤘꢟꢋ绪ꢆꤞꤟꣾꤠꤡꤢꤣꢬꢐꢑ꣕ꢇꢈꢉꢊꤤKOLꢸꢆꢹꢺꢻꢼꢽꢜꢾꢿꣀ宋ꢌꣁꢖꣂꣃꢆKOLꢖ꣄共ꣅ꣆兴ꢃꢖꤥꤟ꣑꣒ꢝꢳꤦꤧ꣋ꤏ꣑꣒ꢖꤌꤍꣷꢆꤞꤟꣾꢖ꣮ꢢ꣇꣈꣉宋指绪꣊ꢆ꣋꣌ꢐꢑ꣍꣎ꢬ꣏꣐ꢖ꣑꣒꣓꣔꣕꣖꣯ꣻꤨꤩꢴꤪ出问ꣅ꣊ꢝ꣗꣘ꢝ꣙꣚ꢖ꣜꤇꤫꤬ꢆ꤭꣡꣢宋꣣꣤꣢꣥꣬ꣽꣾꢅ꤮ꢆꢅ꤯ꤊ꣙꣚ꢖ꣛꣜꣝꣞꣟꣠ꢆꢳ꣡꣢宋꣣꣤꣢꣥ꢆꢂ꣦宋꣧꣨ꢍ꣢ꢖꢇꢈꤰꤱꤤ꣑꣒ꢢ꣗ꢯꢰꤞꤟꣾ꤭ꢐꢑ出ꢐꢖ꣮꣯ꣻ꣩꣪꣫꣬ꢇꢈꢉꢊ宋KOLꢖꢯꢰ꣭出问꣮꣯ꢖꢎꢏꢐꢝ꣰ꤲꢝꢳ꣡꣢ꢆ꣬ꤳꤴꤵꤶꤷꢉ꤃ꤸꢖꢍ꣤ꣀ꣢꣥ꢖꢇꢈꢆ꣱ꢳꣲ指ꣳꢐꣴ免ꢆꣵ꣚ꢖꢯꢰꢱꢴꣶꢮꣷꢆ꣸꣹꣆꣺ꣻ꣱ꤹꢍꤺꤻꢖꢇꢈꢆꤼꤽꢇꢈꤷꢳ꤃ꤾꤿꢝ꣸꤭ꢡ꣡꣢ꥀꢖꢍꢆ꣼ꢟ꣡꣢꣬ꣽꣾ免꣬KOLꢯꢰ꣭꣮꣯ꢂ꣦ꢖꣿ꤀ꢆꥁꥂꥃ宋36ꥄꢄꢮꢖ꣬ꣽꣾ꣭ꤱꢆ꣤ꣀꢇꢈ꣩꣬ꥅꥆꢝꣿ꣬ꢇꢈꢉꢊꢯꢰ꣭꣮꣯ꢖꣿ꤀꤁꤂10%ꢝ꣋ꢍ꤃ꢋ꤄KOLꢖꢯꢰꢱꢳꢂ꣦ꢐꣴꢮ꤅꤆ꢬꢇꢈꢉꢊꢝ꣸꣋ꢋꣅ꣊ꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢁꢑꢒꢓꢔ出ꢕꢖꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%4442ꢀꢁꢂꢃꢆꢇꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢆꢇ42273827ꢀꢁꢈꢉ出ꢂꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ出ꢂꢕꢀꢁꢈꢉ出ꢂꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ出ꢂꢕ3425ꢀꢁꢂꢃꢦꢗꢀꢁꢖꢗ1922ꢀꢁꢄꢅꢝꢞ

ꢊꢟꢠꢏꢡꢢꢏꢣꢤꢥꢕꢀꢁꢘꢋꢙꢚꢛꢜ1822ꢀꢁꢘꢋꢙꢚꢛꢜꢀꢁꢄꢅꢝꢞ

ꢊꢟꢠꢏꢡꢢꢏꢣꢤꢥꢕ1720ꢀꢁꢖꢗꢀꢁꢂꢃꢦꢗ1720ꢀꢁꢂꢃꢴꢵꢀꢁꢋꢧ1517ꢀꢁꢪꢫꢬꢂꢊꢀꢁꢭꢮꢯꢰꢏꢀꢁꢱꢲꢳ⼝ꢯꢰꢕꢀꢁꢨꢩ1115ꢀꢁꢪꢫꢬꢂꢊꢀꢁꢭꢮꢯꢰꢏꢀꢁꢱꢲꢳ⼝ꢯꢰꢕꢀꢁꢋꢧꢀꢁꢨꢩ613ꢀꢁꢂꢃꢴꢵꢀꢁꢶꢷꢀꢁꢶꢷ41032ꢀꢁꢂꢃꢺꢻꢀꢁꢸꢜꢙꢸꢬꢅꢹꢂꢀꢁꢂꢃꢺꢻ20ꢀꢁꢸꢜꢙꢸꢬꢅꢹꢂꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢀꢁꢂ12ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢁꢑꢒꢓꢔ出ꢕꢖꢆꢇꢈꢉꢊꢋ%ꢀꢁꢂꢃ:%35ꢄꢁꢂꢃ:%ꢅꢁꢂꢃ:%3044464043ꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢆꢇ425546383550ꢀꢁꢈꢉ出ꢂꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ出ꢂꢕ34323536ꢀꢁꢂꢃꢖꢗ19192118ꢀꢁꢆꢇꢘꢙ

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ꢊꢚꢛꢏꢜꢝꢏꢞꢟꢠꢕꢀꢁꢡꢋꢢꢣꢤꢥ152118111817ꢀꢁꢦꢗ171116151817ꢀꢁꢂꢃꢧꢨ21191015ꢀꢁꢩꢪꢫꢂꢊꢀꢁꢬꢭꢮꢯꢏꢀꢁꢰꢱꢲ⼝ꢮꢯꢕ11121111ꢀꢁꢋꢳꢀꢁꢴꢵ584611534ꢀꢁꢶꢷ0243ꢀꢁꢂꢃꢸꢹ0322ꢀꢁꢺꢥꢢꢺꢫꢇꢻꢂꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋKOLꢌꢍꢎꢏꢐꢑꢃꢄꢅꢒꢓꢔꢕꢖꢀꢁꢂ12ꢃꢄꢅꢆꢇKOLꢈꢉꢊꢋꢌꢁꢍꢎꢏꢐ出ꢑꢒꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%5245ꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢆꢇꢀꢁꢂꢃꢈꢉꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢆꢇꢀꢁꢂꢃꢈꢉ453437312624ꢀꢁꢊꢋ出ꢂꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖ出ꢂꢗꢀꢁꢊꢋ出ꢂꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖ出ꢂꢗ2124ꢀꢁꢄꢅꢘꢙ

ꢌꢚꢛꢑꢜꢝꢑꢞꢟꢠꢗꢀꢁꢄꢅꢘꢙ

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ꢌꢚꢛꢑꢜꢝꢑꢞꢟꢠꢗ219341519142020ꢀꢁꢡꢍꢢꢣꢤꢥꢀꢁꢂꢃꢦꢧꢀꢁꢨꢉ16191615141618111216168ꢀꢁꢩꢪꢫꢂꢌꢀꢁꢬꢭꢮꢯꢑꢀꢁꢰꢱꢲ⼝ꢮꢯꢗ91279ꢀꢁꢍꢳꢀꢁꢴꢵ714955545ꢀꢁꢶꢷ2231ꢀꢁꢂꢃꢸꢹ1030ꢀꢁꢺꢥꢢꢺꢫꢅꢻꢂꢀꢁꢂKOLꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌKOLꢍꢎꢏ出ꢄꢐꢑꢁꢒꢓꢔ出ꢄꢕꢖꢗꢘꢙꢚꢛꢜꢝꢕꢞꢟꢠꢀ

ꢁKOLnꢡꢚꢢꢣꢤꢕꢖꢗꢘꢥꢀꢁꢂꢃꢄꢅ%2%5%4%7%ꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢀꢁ出ꢀꢉꢛꢜꢝꢞꢟꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%5857ꢈꢉꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢂꢃ5143ꢄꢅꢂꢃ3434ꢆꢇꢂꢃ38ꢆꢇꢂꢃꢈꢉꢂꢃ22211918ꢊꢋꢌꢍꢎꢏꢊꢋꢌꢍꢎꢏ27ꢐꢑꢒꢉꢓꢔꢕꢖꢗꢘꢙꢂꢃꢚꢛꢖꢜꢝ典ꢂꢃꢐꢑꢒꢉꢓꢔꢕꢖꢗꢘꢙꢂꢃꢚꢛꢖꢜꢝ典ꢂꢃ13ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢀꢁ出ꢀꢉꢛꢜꢝꢞꢟꢆꢇꢈꢉꢊꢋ%ꢀꢁꢂꢃ:%ꢄꢁꢂꢃ:%ꢅꢁꢂꢃ:%3258606048ꢀꢁꢂꢃꢄꢅꢂꢃꢆꢇꢂꢃꢈꢉꢂꢃ5154405534343533313439ꢊꢋꢌꢍꢎꢏꢐꢑꢒꢁꢓꢔꢕꢖꢗꢘꢙꢂꢃꢚꢛꢖꢜꢝ典ꢂꢃ21191922251602421125ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢀꢁ出ꢀꢉꢛꢜꢝꢞꢟꢃꢄꢅꢆꢇꢈ%21-25ꢀ:%26-35ꢀ:%36ꢀꢁꢂ:%74405868ꢀꢁꢂꢃꢄꢅꢂꢃꢆꢇꢂꢃꢈꢉꢂꢃ524951582540343447303742202121211921ꢊꢋꢌꢍꢎꢏꢐꢑꢒꢁꢓꢔꢕꢖꢗꢘꢙꢂꢃꢚꢛꢖꢜꢝ典ꢂꢃ1805031©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ06ꢀꢁꢂꢃꢄꢅ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ06ꢀꢁꢂꢃꢄꢅꢆ忽ꢇꢈ宋ꢉꢊꢋꢌ兴ꢍꢎꢏꢐꢑꢒꢓꢔꢅꢕꢖꢗꢘꢀꢙꢚꢛꢜꢝꢞꢄꢟꢠꢡꢢꢎꢣꢤꢥꢤꢦꢧꢏꢐꢨꢕꢖꢅꢩꢪꢫꢬꢭ变ꢮꢨꢯꢰꢱꢝꢲꢳꢎꢠꢴꢵꢅꢶꢷꢸꢹ免ꢎꢺꢻꢼꢽꢾꢿꣀꣁꣂꢎꢣꢤꢦꢧꢏꢐꣃ꣄ꢕꢖꣅꢅꢸ꣆꣇兴꣈ꢅ5%꣉꣊꣋12%ꢝ

ꢺꢻꢸ꣆ꢅ꣌꣊꣍꣎꣏꣐꣑꣒ꢆꢩꢪꢫꢣꢤꣃ꣄ꢕꢖꣅꢅꢰꢱ꣓꣔꣕19%꣖ꢝꢺ꣗꣘꣙꣚꣛꣍꣎꣏ꢵ꣜꣝ꢼ꣞꣟꣠ꢺ꣡꣒ꢆꢅꢦꢧ꣄꣢꣣꣤꣥ꢝꢀꢁꢂꢃꢄꢅ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ06ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ问ꢋꢌꢍꢎꢏꢐꢑꢒ41%ꢃꢩ꣦ꣁ꣫ꢆꢇꢤ꣬꣭ꢔ竞ꢰꢕ꣮꣝꣯꣰ꢃ꣱ꣲꢑꣳꣴꢓꢔꢕꢖꢗ宋57%ꢃꢘꢙꢔꢚꢕꢖꢗꢛꢜꢝꢞꢟꢠꢡꣵ꣩ꢑꣶꣷ变꣸꣣꣹꣺ꢄꢈꢉꢃꣻ꣼宋光ꢥꢦꣽꣾꢣꣿ꤀ꢗ꣜ꢆꢇ꤁ꢰ꤂꤃꤄꤅ꢈꢉꢃ꤆꤇꤈ꢮ꣞变꤉ꢤꢢꢈꢉꢣꢤꢓꢔꢑ光ꢥꢦꢧꢨꢩꢪꢕꢫꢬꢑꢒ40%ꢃꢕꢖꢗꢛꢜꢤꢠꢭꢮꢯ免ꢰꢕꢠꢱꢢꢈꢉꢣꢤꢘꢙꢔꤊꤋꤌꤍꢑꤎ指ꢯ꣛ꣶꢤ꤉ꤏ꤄ꤋꢣꢤꤐꢯꢃꤑꤒ免ꢑꢚꢑꢄꢅꢆꢇꢩꢲꢁꢳꢴꢵꢋꢶꢷꢸ47%ꢹꢑꢺꢄꢻꢓꢔ宋ꢘꢙꢔꢚꢕꢖꢗ꣜ꤓꢆꢇꢈꢉꢛꢜ꤆꤇ꢃꤔ꣘ꢼꢽꢾꢿꣀꢰꢸ45%ꢹꣁꢎꣂꣃ꣄ꣅ꣆꣇ꢸ44%ꢹꢣꣀ꣢ꤕꢴ92%宋86%ꢑꤖꢒ1%ꢃꢕꢖꢗꢛꢜꤗ꣓꤆꣈꣉ꢃ꣊꣋宋꣌ꢽ꣍꣎ꢃ꣏ꢦꢼ꣐꣑꣒ꢈꢉ꣓꣔꣕꣖꤇ꤘꢣꣷꤙꢑ꣛ꤚꤛꣂꤜꤝꢃꢕꢖꢗ꣜ꢆꢇ꤁ꢰ꤂꤃꣗ꢺꢣ꣘꣙ꢑ꣚ꢯ꣛ꢮ꣜ꢮꣂ꣝꣞꣟ꢎꢺꢄ꣠ꢜꢤꢓꢃꢈꢉ꤆꤇꤈ꤊꤞꢑꤖꢒ85%ꢃꢕꢖꢗꤟꢴ꤆꤇ꢣꢡꢔ宋ꢘꢙꢔꢚ꣡ꢪꢕꢫꢬꢑꣀ꣢ꢒ26%ꢃꢓꢔꢕꢖꢗꢻꤠ꣦ꣁꤡꤢ꣧ꤣꤤꢡꤥꢔꢚꢃꢕꢖꢗꤦꤧ꣣꣜ꢆꢇ宋22%ꢃꢘꢙꢔꢚꢕꢖꢗꢛꢜꢤꢠꢭꢮꢯꢰꢕ꣣ꢡꢢ꤁ꢰ꤂꤃ꤨꤩꢥꢃꤪ꤫ꢣꢈꢉꢣꢡ꣤ꢈꢉ竞꣥꣓别꣦ꣁ꣧ꢄꢅꢆꢇꢵ꣨꣩꣪ꢑꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢃꢋꢌꢉꢍꢎꢏꢐꢑꢒꢓꢔꢋꢌꢍꢎꢏꢐ%ꢅꢆꢇꢈ:

%6415312114345ꢀꢁꢂꢁꢂꢁꢂꢃꢄꢁꢂꢃꢄꢁꢂꢉꢆꢇꢈ:

%12484040ꢑꢒꢌꢓꢍꢎꢏꢐ%47ꢊꢆꢇꢈ:

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92%ꢃꢀꢁꢂ

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95%ꢃꢀꢁꢂ

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1ꢄꢁꢂꢃ:%ꢀꢁꢂ

93%ꢃꢀꢁꢂ

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86%ꢃꢀꢁꢂ

1%ꢅꢁꢂꢃ:%ꢀꢁꢂ

85%ꢃꢀꢁꢂ

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21ꢀꢁꢂꢃꢂꢃꢄꢅꢆꢂꢃꢀꢁꢆꢂꢃ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ07ꢀꢁꢂꢃꢄꢅꢆ©

2023ꢀRuderꢀFinnꢀ&ꢀConsumerꢀSearchꢀGroup.ꢀ07ꢀꢁꢎꢏꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢀꢁꢂꢃꢄꢅꢆꢀꢁꢂꢃꢄꢅꢆ07ꢀ

ꢁ07ꢀꢁꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ著ꢍꢎꢏꢐꢑꢒꢓꢔꢕꢒꢃꢿ2020ꢁꤣꤤꢨ꣊ꢃ免御ꢋꢌꢊꤥꤦꤧꢔꢑ꣯ꢯꢰꢱꤒꢖꢗꢊꢘꢙ著ꢋꢌꢚꢔꢛꢒꢃꢜꢝꢋꢌꢚꢔꢑꢒꢃꢞꢐꢟꢆꤥꤦ꣱ꢦꢔꤨ꣯ꢵꢶꢰꢷꢱꤒꢆꤥꤦ꣱ꣷ꤂ꤩꢔꢛꤪꢃꢠꢡꢢꢣꢤꢥꢌꢦꢧꢨꢩꢪꢊ择ꢫꢩꢪꢋꢌꢬꢭꢁꢃꢖꢗ免御ꢯꢰꢱꤒꢆꢊ꣛꣜꣊꤫ꤧ9%ꣷ꤂ꤩ18%ꢃꢵꢶꢰꢷꢊꢘꢙ著ꢋꢌꢮꢯꢰꢄꢅꢆ免ꢇꢱꢉꢲꢃꢳꢜꢝꢋꢌꢴꢵꤧ3%ꣷ꤂ꤩ13%ꢬꢮ꤬ꢐꢁ꤭꤮免ꢃ꤯Zꤰꤱꤲꤳ免御ꢋꢶꢰꢷꢄꢅꢆꢊꢇꢸꢃꢖꢗꢘꢙ著ꢋꢌꢹꢺꢻꢼꢬꢌꢌꤴꤵꤶꤚꢊ⼝ꤷ꣯27%꣱ꢃ꣊ꤸꢕꤹꤚꤵꤺ10%ꢬꢽꢾꢋꢌꢿꢤꣀꢢꣁꣂꢦꣃ꣄ꣅꢻ꣆꣇꣈꣉ꢨ꣊꣋择ꢫ꣌激ꤻꤼꤽꤾꢂ12光ꢧꢴꤿꥀ꣥꣦免御御出꣉ꤕꢋꢌꢤꢃꢎ指ꢃꢮ꣍ꢐ꣎꣏꣐꣑꣒꣓ꢊ꣔꣕꣖꣗꣘꣙꣚꣛꣜ꢬ꣝꣞ꢃ指ꥁꢱꤒꢆ꣯ꢯꢰ79%ꢃꢵꢶꢰꢷ53%꣱ꥂꤵ꣫ꥃꥄꢊꥅ꣟꣠宋ꢋꢌ꣡꣢ꣅKOLꢊ꣐꣑꣣꣤ꢮꢄꢅꢆ꣥꣦ꢋꢌꢊ꣧ꥆꢬꥇꢕꥈꥉꥊꥋꣷꥌꤵ꣫ꥍꣲꢊꥎꥏꢃꥍꣲꥐ꣰ꥇꥑ指꣨免꣩꣪꣫ꢇ꣬꣋ꢊ꣭꣮꣯ꢯꢰ꣰77%ꢃꢵꢶꢰꢷ꣰ꢴꢄꢅꢆꢌꥒꢕ꥓꥔꥕ꢊ꥖꥗ꢬꤛ꥘꥙꥚꥛ꢃꥇꤳ御ꢯ꥜71%꣱ꢃ꣆ꣲꢊꣳꣴ꣊ꢻ꣆ꣵꣶ꣬꣋꣌指ꢬꢌ꥝ꣻ꥞ꢂ꥟ꢴꢕ光ꥠꢙꥡꥢꣵꤷꢊꢄꥣꢬꢮꢋꢌꢊ꣛꣜ꣷꢃꢄꢅꢆꢇ꣸꣬ꢊꢴ꣹꣺ꣻ꣼ꣽꢣ宋ꣾꣿ꤇ꢾ꣰ꥤꥥꥀ꣥꣦免御御出꣉ꤕꢋꢌꢃ49%ꢊꢯꢰꢱꤒꢆ꤀꤁ꢬꢮꢵꢶꢰꢷꢃ꤂꤃꤄꤅꤆ꢴꢕ光꤇꤈꣬꣋ꢊ꤉ꤊ꣝ꢌꥒꢴ꣝꣰ꥦꥧꢊꣽꢣꢃꢳꢵꢶꢰꢷꢱꤒꢆꢐ50%ꢴꤵꢾꤋꢬ光ꣵ꣔ꥨꢬꥩꢤꢃ꣉ꤕꥪꥫ꥗ꢢꤚꥬꥭ꣊宋ꥮꥯꥰꥱꥫ꤆ꢴ꣣ꥲ꣥꣦ꣳꥳꢊ꣬꣋꣝ꤋꢬꢮꢇꢱꢉꢲꢊꢋꢌ出ꢰ竞ꤌꢃꤍꤎꤏꤏꤐꤑꢃꢐ62%ꢊꢯꢀꢁꢂꢃꢰꢱꤒꢆ宋66%ꢊꢵꢶꢰꢷꢱꤒꢆ꣛꣜꣫ꤍꤎꢌꢬꤓꤔ免ꢮꢋꢌ꤬ꢪ꣺ꤴꢊ免御ꥴꤋ免ꢃꢱꤒꢆꢇꢈꢉꥵꥶꤠꥒ宋ꢄꢅꢆ御꣉ꤕꢋꢌꢊ꣛ꤖꤗꤘꤙꤚꢃꤛꤜꤝꤞꤟ꣌꣫ꤠꤡꢊ꣙ꤢꢬ

劲ꥷꥸꥹꢬꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢋꢗꢘꢙꢈꢚꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢆꢇꢁꢈꢂꢃꢄꢅ%ꢀꢁꢂꢃꢄꢅ%364140ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢂꢃ

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ꢐꢛꢜ15871156ꢗꢘꢂꢃ

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ꢦꢧꢗꢘꢂꢃ

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ꢪꢫꢊꢋꢌꢍꢂꢃꢢꢨꢩꢗꢘꢂꢃ

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ꢁ07ꢀ

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ꢁ07ꢀ

ꢁꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ宋ꢓꢔ竞ꢕꢆꣴ꣈ꣵꢆꣶꣷꢮ꣸꣣꣤꣹꣺ꢇꣻ꣼ꢐ免御꣫꣬ꣽꢎꢏꣾꣿꢚKOLꢖꢗꢘꢈꢉꢙꢐꢚꢇꢛꢜꢆꢎꢝꢞꢟꢐꢈꢉꢠꢡꢢꢣꢆ

꤀꣈ꢆ꤁逢ꢐCOMME

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47%

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ꢹꢤꢧꢮꤎꤏꤐꢦꤑꢆꢊꢋꢌꢍ免御꣫꣬ꣽꢎꢏꣾꣿꢐꢓꢔꢵ56%ꢶꢆꢼꢇꢽꢳꢴꢬꢆꢾꢈꢉꢙꢿꢢꣀ指ꢵ63%ꢶꢚꤒꤓꤔꢟ变ꤕꤖ꣚ꢆꤗꢮꢳꢴꢬ꣢ꤘꢌꢐꢓꢔꤒꤓ꣏ꢄꤙꢎꢝꢞꢟꢍ36ꣁꣂꣃꢧꢐ꣄ꢟꢈꢉꣅꢣꢵ64%ꢶꢆꢼꢍꢾꤚꢚꢊꢋꢌꢇꤛꤜꢓꢔ꣙꣱ꢎꢆ免御ꤝ꣜宋꣫꣬ꣽꤞꢙꢖ꣆꣇光꣈꣉꣄ꢟꢐꢈꢉꢿꣅ꣊ꢵ26-35ꣁ꣋49%ꢆ21-25ꣁ꣒ꢇ꣦ꤟꢐꤠꤡ꣛꣜ꢚꤢꤣꢆꤤꤥꢐ꣫꣬ꢍꢛꢜꢊꢋꢌꢠ꣋46%ꢶꢚꢇ꣌꣍ꢜ꣎ꢆ꣏꣐꣑著ꢐꢈꢉꢙ꣒꣓꣔ꢲꢆꢎꢡꣲꣳꤦꢼꤍꤧꤨꤑꢍ꣌꣍ꢜ꣎ꢊꢋꢌꢼꤩꤪ꤫ꢖꢮ光ꣲꢝꢞꢟ꣕꣖ꢾ꣗ꢚꣳ꣛꣜ꢚ꣘ꢸꢈꢉꢎꢏꢓꢔꢐ꣙꣚꣛꣜ꢆ꣝꣞宋꣟꣠꣡ꢖꢗ꣢꣣꣤ꢐ꣇光꣛꣜ꢆ꣥ꢤ兴꣦ꢐꢀ꣧꣨꣩ꢮ꣪ꢚ꣫꣬꣭꣮宋꣯꣰ꢠꢖꢈꢉꢊꢋꢌ꣙꣱ꢐꣲꣳ꣛꣜ꢚꢀꢁꢂꢃꢄꢅꢆꢀꢁꢂꢃꢄKOLꢅꢆꢇꢈꢉꢊꢋꢌꢀꢍꢎꢏꢐꢑꢒꢓꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢃꢄꢅ%ꢆꢇꢁꢈꢂꢃꢄꢅ%56565250ꢛꢜꢝꢞꢆꢇꢓꢔꢂꢃꢆꢇꢏꢐꢑꢒꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢂꢃꢆꢇ45454641ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢕꢖꢆꢇ4038ꢕꢖꢆꢇꢗꢘꢆꢇꢙꢚꢆꢇꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢗꢘꢆꢇ1512109ꢙꢚꢆꢇꢀꢁꢂꢃꢄKOLꢅꢆꢇꢈꢉꢊꢋꢌꢀꢍꢎꢏꢐꢑꢒꢓꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢃꢄꢅ%一线城市:%二线城市:%三线城市:%565659574763ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢄꢅꢊꢋꢌꢍ57554545434349484545ꢎꢏꢈꢉꢐꢑꢄꢅꢒꢓꢔꢕꢖꢗꢘ40384338ꢙꢚꢄꢅꢛꢜꢄꢅꢝꢞꢄꢅ1517914101369ꢀꢁꢂꢃꢄKOLꢅꢆꢇꢈꢉꢊꢋꢌꢀꢍꢎꢏꢐꢑꢒꢓꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢀꢁꢂꢃꢄꢅ%21-25岁:%26-35岁:%36岁以上:%5656524656495764ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢄꢅ4545404242394447464745ꢊꢋꢌꢍꢎꢏꢈꢉꢐꢑꢄꢅꢒꢓꢔꢕꢖꢗꢘꢙꢚꢄꢅ351515914915ꢛꢜꢄꢅ98ꢝꢞꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢎꢔꢕꢅꢖꢗꢘꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢍꢄꢅꢞꢀꢁꢂꢃꢄꢅ%ꢆꢇꢁꢈꢂꢃꢄꢅ%6164ꢀꢁꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ出ꢌꢍꢎꢅꢆꢇꢏꢀꢁꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ出ꢌꢍꢎꢅꢆꢇꢏ575946464544394134303223ꢐꢂꢑꢐꢂꢑ2722ꢌꢒꢓꢔꢌꢒ光ꢗꢌꢒꢕꢖꢅꢌꢒꢓꢔꢌꢒꢕꢖꢅꢌꢒ光ꢗ16111111ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ44%ꢐꢑꢒꢓꢔꢕꢉꢊꢖꢗꢏ35%ꢘꢀꢁꢂꢃꢄꢅꢆꢇ逢ꢈCOMME

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ꢄꢅꢆAngelChenꢃꢇꢈHAIZHENWANGꢁꢉꢊQiuHaoꢋꢌ252023182217HuishanZhang潜ꢍꢎAngelChenꢃꢇꢈMinLiuꢏꢐ22141714deepmoss1512SANKUANZꢄꢅꢆXanderZhouꢔꢕꢖQiuHaoꢋꢌHuishanZhang潜ꢍꢎMinLiuꢏꢐ15121412GARꢑONBYGꢑOGCNMaKeꢒꢓ1412FMACM1412deepmossCLOT131110GARꢑONBYGꢑOGCNHIDEMIHIDEMI1310XanderZhouꢔꢕꢖSAMUELGUꢗYANG12JacquesWeiꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢀꢁꢂꢃꢄ12ꢅꢆꢀꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢆꢇꢈꢉꢊꢋ%ꢀꢁꢂꢃ:

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%9会买更少差不多会买更多4546ꢌꢍꢇꢎꢈꢉꢊꢋ%ꢅꢁꢂꢃ:

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ꢊꥍꢘꦀꦩꤹ指ꢊ꣨ꢡꦨ出ꢵꢿꢰꢱꢅꢆꢇꢈꢉꥎꥏshowroom宋ꥄꥅꣻ꣺ꤏꢸꢹꥈ꣚ꢘꥉꤳꢌ竞ꥊꢿꥋꤹꦒꥂꢊ꣺ꣻꦪꦫꢢꦀꦩꢣꢤꢅꢆꢇꢵ꤮ꢥ꣩光ꦃꢀ2023ꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ꣰ꥌꣷꢰꢱꣻꥍꢊꢅꢆꢇꥎꥏꤧꥐꥑꥒ꥓꤈忽ꢊ꥔ꦄꢢꦡꦔꥼꦬꦭꢅꢆꤒꤓꦞꦕꢾꦭꢈꢉ宋ꦭꦮꢡꢘ꥕ꢢ꥖ꢌ竞ꥊꣾ꥗꤇꥘꥙ꤧ꤈忽ꢘ꥚指꥛ꢄ꣐꥜ꢀꢮꦯ꥜ꢪꤰꢊꤱꢕꤲꢢ免御ꢰ