外卖超人（Delivery Hero）分析报告-外文版培训课件2024.7

COMPANIES

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PRODUCTSDeliveryHeroCHAPTER

01OverviewRevenueforecastfortheOnlineFoodDeliverymarketinGermanyfrom2021to2028(inmillionU.S.dollars)RevenueforecastfortheOnlineFoodDeliverymarketinGermanyuntil2028RestaurantDeliveryPlatformDelivery14,00012,00010,000814.29766.22718.15660.87574.798,0006,0004,0002,0000494.02466.69433.546,055.710,816.9610,280.149,743.329,048.957,925.776,558.686,655.99202120222023202420252026202720283Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentRestaurantDelivery,whichhasthehighestvalueof10.8billionU.S.dollars.ReadmoreNote(s):Germany;2021to2028Source(s):NumberofusersforecastfortheOnlineFoodDeliverymarketinGermanyfrom2021to2028(inmillion)NumberofusersforecastfortheOnlineFoodDeliverymarketinGermanyuntil2028RestaurantDeliveryPlatformDelivery30.094034.323533.0331.7428.13025201510524.9823.8523.164.54.654.164.363.923.623.393.280202120222023202420252026202720284Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentRestaurantDelivery,whichhasthehighestvalueof34.32millionusers.ReadmoreNote(s):Germany;2021to2028Source(s):RevenueoftheonlinefooddeliverymarketintheGermanyfrom2018to2028,bysegment(inmillioneuros)RevenueofonlinefooddeliverymarketintheGermany2018-2028,bysegmentGroceryDeliveryMealDelivery30,00025,00020,00015,00010,0005,0000201820192020202120222023202420252026202720285Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentGroceryDeliverystandsoutwiththehighestvalueof14billioneuro.ReadmoreNote(s):Germany;2018to2028Source(s):ConsumerMarketInsightsMarketcapitalizationofDAXcompaniesinGermanyin2024(inbillioneuros,asofJuly2024)MarketcapitalizationofDAXcompaniesinGermany2024Marketcapitalizationinbillioneuros100050150200250SAPSiemens215.28138.46Dt.TelekomAirbusSE117.08103.12Allianz98.13Mercedes-BenzGroupMunichReSiemensHealthineersBMWSt67.460.7759.7950.66Dt.PostAGInfineon45.8444.14BASFadidas39.737.996Description:In2024,thesoftwarecompanySAPhadthehighestmarketcapitalizationoutofalltheDAXcompanies,witharound215.3billioneuros.Thecompanywiththesecond-highestmarketcapitalizationwasSiemens,withamarketcapitalizationvalueofjustunder139billioneuros.ReadmoreNote(s):Germany;Asof2ndJuly2024(midday)Source(s):Ariva.deMarketcapitalizationofMDAXcompaniesinGermanyin2024(inbillioneuros)MarketcapitalizationofMDAXcompaniesinGermany2024Marketcapitalizationinbillioneuros10024681214161820TalanxTraton18.6315.18KnorrBremseNemetschekSEFreseniusMedicalCareHellaKgaA11.3210.4910.399.47EvonikIndustriesRational8.718.7Hochtief7.94CTSEventimLufthansaGEAGroup7.316.856.416.4Puma7Description:In2023,theMDAXcompanywiththehighestmarketcapitalizationofaround18.6billioneuroswasTalanx.InsecondplacefollowedTraton,withover15billioneurosinmarketcapitalization.TheMDAX(derivedfromMid-Cap-DAX)isaGermanshareindexintroducedin1996.Itcomprises50stocks-predominantlyfromtraditionalsectorsꢀ-whichfollowtheDAXstocksintherankingaccordingtofreefloatmarketcapitalizationandstockexchangeturnover.TheMDAXthusreflectstheprice[...]ReadmoreNote(s):Germany;Asof2ndJuly2024,middaySource(s):Ariva.deDevelopmentofMDAXfrom1996to2023DevelopmentofMDAX1996-202340,00035,00030,00025,00020,00015,00010,0005,000019961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220238Description:In2023,theMDAXclosedwitharound27,137points.Thiswasanincreasecomparedto2022,butstillfewerpointsthanin2021.ReadmoreNote(s):Germany;1996to2023Source(s):Ariva.deThebiggestMDAXwinnersandlosersin2023,byperformanceMDAXwinnersandlosers2023,byperformance250%198.4%200%150%100%50%118.3%90.4%0%-24.8%-30.3%-50%-100%-44.2%RedcarePharmacy(formerlyShopApotheke)TAGImmobilienHochtiefLanxessHelloFreshDeliveryHero9Description:RedcarePharmacystocks,formerlyknownasShopApotheke,increasedinvaluebyalmost200percentin2023comparedtothepreviousyear.Incontrast,DeliveryHerostocksfellbyaround44percent.

ReadmoreNote(s):Germany;January1toDecember29,2023Source(s):DeutscheBörseCHAPTER

02FinancialfiguresAnnualrevenueofDeliveryHeroworldwidefrom2013to2023(inmillioneuros)DeliveryHerorevenue2013-202312,00010,0008,0006,0004,0002,0009,9428,5775,8562,47220201,45620196874172971664220138820140201520162017201820212022202311Description:In2023,therevenueofDeliveryHeroamountedtoapproximately9.9billioneuros,markingasignificantincreasefromthepreviousyear'srevenuefigureofapproximately8.6billioneuros.

ReadmoreNote(s):Worldwide;2013to2023Source(s):DeliveryHeroAdjustedEBITDAofDeliveryHeroworldwidefrom2018to2023(inmillioneuros)DeliveryHeroadjustedEBITDA2018-2023400200253.60-100-200-400-431-467-600-568-800-796-1,00020182019202020212022202312Description:In2023,DeliveryHeroachievedapositiveadjustedEBITDAforthefirsttimeintheperiodunderconsideration.TheBerlin-basedfooddeliveryconglomerate'sadjustedEBITDAreached253.6millioneurosglobally,upfromanegative467millionthepreviousyear.ReadmoreNote(s):Worldwide;2018to2023Source(s):DeliveryHeroSalesrevenueofDeliveryHeroworldwidefromfirstquarterof2020tofirstquarterof2024(inmillioneuros)SalesrevenueofDeliveryHeroworldwideQ12020toQ120243,5003,0002,5002,0001,5001,0005000Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q22022

Q32022

Q42022

Q12023

Q22023

Q32023

Q42023

Q1202413Description:Inthefirstquarterof2024,DeliveryHero,thefooddeliveryservice,generatedasalesrevenueofalmostthreebillioneuros.Thiswasanincreasefromthelastquarterof2023,whenthefigurewasaround2.7billioneuros.

ReadmoreNote(s):Worldwide;Q12020toQ12024Source(s):DeliveryHeroRevenueofDeliveryHeroworldwidefrom2018to2023,byregion(inmillioneuros)DeliveryHerorevenueworldwide2018-2023,byregion2018201920202021202220234,0003,5003,0002,5002,0001,5001,0005000MENAAsiaEuropeAmericas14Description:In2023,AsiawastheregionthatgeneratedthemostrevenueforDeliveryHero,atapproximately3.7billioneuros.RevenuevolumesinEuropewereconsiderablylower,ataround1.5billioneuros.

ReadmoreNote(s):Worldwide;2018to2023Source(s):DeliveryHeroRevenueofDeliveryHeroin2023,bybusinessarea(inmillioneuros)DeliveryHerorevenue2023,bybusinessarea3,5003,249.43,0002,5002,0001,5001,0005002,423.31,947.61,259.7530.4236.2Other197.891.40CommissionDeliverycostsDmartsAdvertisingservicesandlistingfeesPaymentfeesServicefeesFeesforsubscriptionmodels15Description:In2023,DeliveryHeromadeover2.4billioneurosfromdeliverycosts.Themostmoney,however,wasmadethroughcommissionatover3.2billioneuros.DeliveryHeroisamultinationalonlinefoodorderinganddeliveryserviceheadquarteredinBerlin,operatingundervariousbrandnamesworldwide.ReadmoreNote(s):Worldwide;2023Source(s):DeliveryHeroRevenueofDeliveryHeroin2023,bycountry(inmillioneuros)DeliveryHerorevenue2023,bycountry7,0006,0005,0004,0005,831.53,0002,410.32,000907.8792.21,0000KoreaSaudiArabiaUnitedArabEmiratesOthercountries16Description:KoreageneratedthemostrevenueforDeliveryHeroin2023,atapproximately2.4billioneuros.SaudiArabiageneratedover900millioneuros.DeliveryHeroisamultinationalonlinefoodorderinganddeliveryserviceheadquarteredinBerlin,operatingundervariousbrandnamesworldwide.ReadmoreNote(s):Worldwide;2023Source(s):DeliveryHeroGrossMerchandiseValue(GMV)ofDeliveryHeroworldwidefrom2018to2023(inmillioneuros)DeliveryHerogrossmerchandisevalue(GMV)worldwide2018-202350,00045,00040,00035,00030,00025,00020,00015,00045,275.242,826.832,518.912,360.9202010,0005,00007,435.420194,454201820212022202317Description:In2023,DeliveryHero'sgrossmerchandisevalue(GMV)amountedtoroughly45billioneuros.ThisindicatedanincreaseofaroundtwobillioneurosfromthevalueofGMVinthepreviousyear.

ReadmoreNote(s):Worldwide;2018to2023Source(s):DeliveryHeroGrossMerchandiseValue(GMV)ofDeliveryHeroin2023,byregion(inbillioneuros)DeliveryHerogrossmerchandisevalue(GMV)worldwide2023,byregion3026.912520151058.544.782.590AsiaMENAEuropeAmericas18Description:In2023,AsiawastheregionwiththebiggestcontributiontoDeliveryHero'sgrossmerchandisevalue(GMV),ataround25.3billioneuros.Incomparison,theAmericascontributedapproximately2.4billioneurostotheBerlin-baseddeliverycompany'sGMV.Thatyear,DeliveryHero'stotalGMVamountedtoroughly45.3billioneurosglobally.ReadmoreNote(s):Worldwide;2023Source(s):DeliveryHeroGrossmerchandisevalue(GMV)ofDeliveryHerointheAmericasfrom2016to2023(inmillioneuros)DeliveryHero:grossmerchandisevalueintheAmericas2016-20233,0002,5002,0001,5001,0002,5912,4521,9581,07720205544065000370232201620172018201920212022202319Description:In2023,Berlin-basedonlinefoodorderinganddeliveryserviceDeliveryHeroreportedagrossmerchandisevalue(GMV)ofover2.4billioneurosintheAmericas,upfromjustundertwobillioneurosreportedtwoyearspriorin2021.

ReadmoreNote(s):2016to2023Source(s):DeliveryHeroNetlossofDeliveryHeroworldwidefrom2018to2023(inmillioneuros)DeliveryHeronetincome/loss2018-20235002300-500-42-1,000-1,500-2,000-2,500-3,000-3,500-1,121-1,407-2,304.72023-2,993.52022201820192020202120Description:In2023,DeliveryHeroincurrednetlossesreachingnearly2.3billioneuros,markingaslightimprovementfromthepreviousyear'snetlossofalmostthreebillioneuros.

ReadmoreNote(s):Worldwide;2018to2023Source(s):DeliveryHeroMarketingexpensesofDeliveryHeroworldwidefrom2019to2023(inmillioneuros)DeliveryHeromarketingexpenses2019-20231,6001,4001,2001,0008001,465.61,458.21,300.3632.4600495.220194002000202020212022202321Description:In2023,themarketingexpensesincurredbyDeliveryHeroamountedtoapproximately1.46billioneurosworldwide,anincreasecomparedtothemarketingexpensesincurredtwoyearspriorthatreachedaround1.3billion.

ReadmoreNote(s):Worldwide;2019to2023Source(s):DeliveryHeroCHAPTER

03CompanyfiguresNumberofconsolidatedDeliveryHerosubsidiariesfrom2016to2023NumberofconsolidatedDeliveryHerosubsidiaries2016-20233503203073002502001501005024320313613713312502016201720182019202020212022202323/statistics/1374244/devliery-hero-consolidated-subsidiariesIn2023,DeliveryHero,theGermanfooddeliverycompany,had307subsidiarycompanies.Thiswasadecreaseof13companiescomparedwiththeyearbefore.ThenumberofsubsidiariesownedbyDeliveryHerohasseenanoverallincreasesince2016.ReadmoreNote(s):Worldwide;2016to2023;alwaysonDecember31Source(s):DeliveryHeroNumberofpeopleemployedbyDeliveryHeroin2023NumberofemployeesatDeliveryHero202360,00050,00051,11847,98145,44540,00030,00020,00010,000029,55222,51516,627201810,63320179,20920165,17020152019202020212022202324/statistics/1376430/delivery-hero-employee-numbersIn2023,theGermanfooddeliverycompanyDeliveryHerohadalmost48,000employees.Thisshowsadecreaseofover3,000comparedwiththeyearbefore.Generally,thenumberofDeliveryHeroemployeeshasincreasedconsistentlysince2015.

ReadmoreNote(s):Worldwide;2015to2023;December31ofeachyearSource(s):DeliveryHeroNumberofpeopleemployedbyDeliveryHeroin2023,bydivisionNumberofemployeesatDeliveryHero2023,bydivision2022202325,00020,00015,00010,0005,000022,60719,83212,94011,8545,8975,1185,2254,9743,9103,7531,4751,514DevileryandfoodprocessingSalesProductdevelopmentManagementBusinesssupportMarketing25Description:In2023,theGermanfooddeliverycompanyDeliveryHerohad19,832employeesinthedeliveryandfoodprocessingdepartment.Thiswasadecreasecomparedwiththeyearbefore.ThetotalnumberofDeliveryHeroemployeeshasdecreasedbyaround3,000employees.ReadmoreNote(s):Worldwide;2022and2023Source(s):DeliveryHeroVolumeoforderstoDeliveryHeroworldwidein2023(inbillioneuros)VolumeofDeliveryHeroorders20235045.274540353025201510542.8332.5212.3620207.444.4502018201920212022202326Description:In2023,ordersworthover45.27billioneurosweremadeonthefoodorderingapp,DeliveryHero.Thiswasanotherincreasecomparedtothepreviousyear.Since2018,thevolumeoffoodordersontheDeliveryHeroapphasincreasedsteadilyandwastentimeshigherin2023thanin2018.ReadmoreNote(s):Worldwide;2018to2023Source(s):DeliveryHeroNumberofDmartstoresoperatedbyDeliveryHeroworldwidefrom2019to2023NumberofDeliveryHeroDmartstores2019-20231,2001,0008001,1261,0749326004914002005402019202020212022202327Description:DeliveryHerolauncheditsfirstDmarts(delivery-onlysupermarkets)inTurkeyin2019.From54storesgloballyattheendofthatyear,theGermanmultinationalfooddeliverycompanygrewtoover932warehousesdedicatedtoquickcommercebyDecember2023.ReadmoreNote(s):Worldwide;2019to2023Source(s):DeliveryHeroKeyfiguresonDeliveryHero'squickcommerceserviceDmartworldwideasofDecember2023KeyfiguresonDeliveryHeroDmarts2023IndicatorValue201957LaunchyearNumberofcountriesinwhichitoperatesNumberofstores932Revenue(inmillioneuros)1947.628Description:SincelaunchingitsfirstDmartinTurkeyin2019,DeliveryHerohasexpandeditsquickcommerceservicetoatotalof57countriesasofDecember2023.Thatyear,thecompanyoperatedapproximately932Dmartstores,generatingover1.9billioneurosinrevenue.ReadmoreNote(s):Worldwide;2023Source(s):DeliveryHeroCHAPTER

04CompetitionMostdownloadedonlinefooddeliveryappsinGermanyin2023(in1,000s)MainfooddeliveryappsinGermany2023,bydownloadsNumberofdownloadsinthousands05001,0001,5002,0002,5003,000Lieferando.deUberEats:FoodDelivery2,403.691,370.13PicnicOnlineSupermarketWoltDelivery:FoodandmoreFlink:GroceriesinminutesHelloFresh:MealKitDeliverygetir:groceriesinminutesGlovo:FoodDeliveryandMoreGorillas:GroceryDelivery1,233.071,230.76732.19691.98240.72170.57132.39108.2599.08Yemeksepeti-Food&GroceryBoltFood:Delivery&Takeaway30Description:Withover2.4milliondownloads,LieferandowasthemostdownloadedfooddeliveryappinGermanyin2023.UberEatstookthesecondspot,with1.37milliondownloadsthatyear.RoundingoutthetopthreewasDutchonlinesupermarketPicnic,withover1.2milliondownloadsinGermanyin2023.ReadmoreNote(s):Germany;2023Source(s):AppMagicRevenueofHelloFreshworldwidefrom2013to2023(inmillioneuros)AnnualrevenueofHelloFresh2013-20238,0007,0006,0005,0004,0003,0002,0001,00007,607.27,596.65,993.43,749.91,80920191,279201890559730569.614.220132014201520162017202020212022202331Description:TheworldwiderevenueofHelloFresh,themealkitdeliveryservicefoundedin2011inBerlin,hasgonethroughtheroofinrecentyears.In2023,theirglobalnetrevenuereachedapproximately7.6billionEuros.Thisismorethandoubletherevenueof2020andmorethanfivetimestherevenueof2018.ThemajorityoftheirrevenueoriginatedinNorthAmerica.ReadmoreN