美国运动相机厂商分析报告GoPro-外文版培训课件2024.7

COMPANIES

&

PRODUCTSGoProCHAPTER

01OverviewRevenueoftheconsumerelectronicsmarketworldwidefrom2019to2029(inbillionU.S.dollars)Revenueoftheconsumerelectronicsindustryworldwide2019-20291,2001,0008006004002000201920202021202220232024202520262027202820293Description:Theglobalrevenueintheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal146.3billionU.S.dollars(+15.4percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.1trillionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerMarketInsightsRevenueofthedigitalcamerasindustryworldwide2019-2029(inbillionU.S.dollars)Revenueofthedigitalcamerasindustryworldwide2019-2029302525.8625.525.1524.7224.424.0823.2222.8921.26201510518.5518.210201920202021202220232024202520262027202820294Description:Theglobalrevenueinthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal1.8billionU.S.dollars(+7.48percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach25.86billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerMarketInsightsAveragedigitalcameraspriceWorldwide2019-2029(inU.S.dollars)AveragedigitalcameraspriceWorldwide2019-202925020015010050188.74189.46189.81189.77189.91190.17190.53190.88191.12191.31191.420201920202021202220232024202520262027202820295Description:Theglobalpriceperunitinthe'DigitalCameras'segmentoftheconsumerelectronicsmarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal1.3U.S.dollars(+0.68percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach191.42U.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2019to2029Source(s):ConsumerMarketInsightsActioncameraswiththehighestretailpriceworldwideasofJuly2024(inU.S.dollars)Actioncameraswiththehighestretailpriceworldwide2024RetailpriceinU.S.dollars800

1,00002004006001,2001,4001,6001,8002,0001,9552,200KandaoQooCam8KInsta360OneRS1''360EditionSonyRX0II919807Insta360X4560DJIOsmoPocket3GoProMax539524518Insta360OneRS(360Lens)Insta360OneR4KEditionDJIOsmoAction4495484480Insta360Go36Description:AsofJuly2024,KandaoQooCam8Kwasthemostexpensiveactioncameramodelandcostaround1,955U.S.dollars.Bycontrast,theInsta360Go3waspricedatlessthan500U.S.dollars.

ReadmoreNote(s):Worldwide;2024Source(s):VersusActioncameraswiththehighest4KframeratesasofMarch2024(infps)Actioncameraswiththehighest4Kframeratesworldwide202241401201201201201201008060402003030GoProHero12BlackGoProHero10BlackDJIOsmoAction4Insta360AceProOlympusToughTG-6AkasoBrave7LE7Description:AsofMarch2024,mostactioncamerashad4Kvideocapabilitiesof120fps,suchasGoProsHero12and10,DJIOsmoActoin4,andInsta360AcePro.Bycontrast,theactioncamerasOlympusToughTG-6andAkasoBrave7LEhada4Kvideoframerateof30fps.ReadmoreNote(s):Worldwide;March2024Source(s):TechRadarNumberofGoProunitsshippedworldwidefrom2014to2023(inthousands)NumberofGoProunitsshippedworldwide2014-20237,0006,5846,0005,0004,0003,0002,0001,00005,1804,7624,3034,3374,2603,1452,8942,82020202,810202220142015201620172018201920212023Year8Description:ThenumberofGoProdevicesshippedworldwidehasbeendecreasingsinceitspeakof6.58millionunitsin2015,toaround2.9millionunitsin2022.GoProisanAmericantechnologycompanythatmanufacturesandsellsactioncameras,whichisadigitalcameradesignedtorecordactioninanimmersivemanner.ReadmoreNote(s):Worldwide;2014to2023Source(s):GoProCHAPTER

02FinancialsGoPro'srevenueworldwidefrom2012to2023(inmillionU.S.dollars)GlobalrevenueofGoPro2012-20231,8001,619.971,6001,394.211,4001,2001,00080060040020001,185.481,179.741,194.651,161.081,148.341,093.541,005.46965.74891.93526.02201220132014201520162017201820192020202120222023Year10Description:Between2012and2023,GoPro'sglobalrevenuefluctuated.In2023,thecompanygeneratedaglobalrevenueofaboutonebillionU.S.dollars.

ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProGoPro'srevenueworldwidefrom2012to2023,byregion(inthousandU.S.dollars)GlobalrevenueofGoPro2012-2023,byregionAmericasEurope,MiddleEastandAfrica(EMEA)AsiaandPacificareacountries(APAC)1,800,0001,600,0001,400,0001,200,0001,000,000800,000600,000400,000200,0000201220132014201520162017201820192020202120222023Year11Description:Duetotheeconomicsituation,GoPro'srevenuein2023waslowerthatinthepreviousyear.46.7percentofthefirm'srevenuewasgeneratedintheAmericas,amountingtoover469mllionU.S.dollars.EuropeandtheEMEAregionfollowed.

ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProGoPro'srevenuemarketshareworldwidefrom2014to2023,byregionGlobalrevenueshareofGoPro2014-2023,byregionAmericasEurope,MiddleEastandAfrica(EMEA)AsiaandPacificareacountries(APAC)1.2%1%9.5%13.4%33%16.8%22.3%28.3%21.3%24.5%21.4%26.3%25%26.1%30%24.8%27.5%24.4%28.9%0.8%0.6%0.4%0.2%0%26.6%30.9%31.9%63.9%201453.6%201552.3%201654.2%202052.3%202149.4%201747.7%202246.7%202343.1%201843.9%2019Year12Description:In2022,GoProgeneratedaglobalrevenueofaroundonebillionU.S.dollars.Inthatyear,thecompanygrewstrongintheAmericas,with46.7percentofrevenuesharescomingfromthisregion,whileitgeneratedaboutaquarterofitsrevenuefromEMEA.ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProGoPro'srevenueworldwidefrom2015to2023,bysaleschannel(inthousandU.S.dollars)RevenueofGoProworldwidefrom2015-2023,bysaleschannelDirectchannelDistributionchannelGoPRetail1,800,0001,600,0001,400,0001,200,0001,000,000800,000600,000400,000200,0000778,089535,370544,853769,019682,7991,053,502704,2171,047,696609,368841,8822015650,1112016634,8882017392,0652021410,7422022282,5572020301,2422023141,149100,64120182019Year13Description:GoPro'srevenueworldwidethroughtheirwebsiteGoPgenerallygrewbetween2018and2023,amountingtoover301millionU.S.dollarsin2023.Salesthroughretailchannelsdroppedtotheirlowestin2020,fallingbelowthebillionmarkof2019—adirectresultofpartiallockdownsintheretailsectorworldoverduetothepandemicin2020.In2023,itamountedtoroughly704millionU.S.dollars.ReadmoreNote(s):Worldwide;2015to2023Source(s):GoProGoPro'srevenuemarketshareworldwidefrom2015to2023,bysaleschannelRevenueshareofGoProworldwide2015-2023,bysaleschannelDirectchannelDistributionchannelGoPRetail1.2%1%0.8%0.6%0.4%0.2%0%45.2%46.2%48%62.4%66.2%68.3%70%88.2%11.8%91.2%54.8%201653.8%201752%37.6%202233.8%202131.7%202030%8.8%201820152019Year202314Description:GoPro'srevenueshareworldwidein2023fromtheirwebplatformGoPdecreasedto30percentfromto37.6percentinthepreviousyear.In2023,theygeneratedlowersalesontheretailchannelthanthelastyearwhichaccountedfor70percentofthetotalrevenue.ReadmoreNote(s):Worldwide;2015to2023Source(s):GoProGoPro'snetincomeworldwidefrom2012to2023(inmillionU.S.dollars)GlobalnetincomeofGoPro2012-2023500371.174003002001000128.0960.5832.2636.1328.85-14.64-100-200-300-400-500-53.182023-66.782020-109.032018-182.872017-41920122013201420152016201920212022Year15Description:GoPro'snetincomeworldwidehasbeenreportedasalossfrom2016at419millionU.S.dollarsandshowedsignsofrecoveryfromthefollowingyearsuntil2023.In2023,thecompanygeneratedanetlossofaround53millionU.S.dollars.

ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProGoPro'sresearchanddevelopment(R&D)expenditureworldwidefrom2012to2023(inmillionU.S.dollars)R&DspendingofGoProworldwide2012-2023400358.9350300241.6925020015010050229.27167.3165.69151.85142.892019141.942021139.892022131.59202073.74201336.1220120201420152016201720182023Year16Description:GoPro'sresearchanddevelopment(R&D)expenditureinvestmentsarehighconsideringthenichemarketandcontinuingtoinnovatetoexpanditscustomerbase.In2023,thecompanyspentaround165.69millionU.S.dollarsonresearchanddevelopmentglobally.ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProGoPro'ssalesandmarketingexpenditureworldwidefrom2012to2023(inmillionU.S.dollars)AdspendingofGoProworldwide2012-2023400350300250368.62268.94236.58222.1206.43194.3820015010050169.58166.97157.77156.69151.38116.862012020132014201520162017201820192020202120222023Year17Description:GoPro'ssalesandmarketingexpenditurearemuchhigherthanmanyothermanufacturersastheyrelyonaggressivemarketingtobringpushsalesandbringinrevenue.In2023,thecompanyspentaround169.58millionU.S.dollarsonglobalsalesandmarketing.ReadmoreNote(s):Worldwide;2012to2023Source(s):GoProCHAPTER

03CompetitorsGarminrevenueworldwidefrom2006to2023(inbillionU.S.dollars)Garminrevenueworldwide2006-202365.234.984.865432104.193.763.493.353.183.123.052.952.872.822.762.692.722.631.7720062007200820092010201120122013201420152016201720182019202020212022202319Description:Asperrecentcompanydata,in2023,Garmingenerated5.23billionU.S.dollarsinrevenue,thehighestvaluesince2006.Thisisalsoanincreasefromthe4.86billionU.S.dollarsinrevenuethecompanymadein2022.

ReadmoreNote(s):Worldwide;2006to2023Source(s):GarminQuarterlyrevenueofGarminfrom2017to2024,bysegment(inmillionU.S.dollars)Garminquarterlyrevenuebysegment2017-2024NetsalesinmillionU.S.dollarsFitness400OutdoorAviation600AutoMarine80002001,0001,2001Q'172Q'173Q'174Q'171Q'182Q'183Q'184Q'181Q'192Q'193Q'194Q'19137.83181.02167.15115.88122.87194.78184.94160.49124.06124.63203.28145.71104.45223.08108.55197.22129.8141.21153.01146.4377.31204.35276.283.7134.58166.04144.26113.55180.13165.21158.31225.1190.19277.01180.26251.65243.1201.64209.4298.77147.56254.57170.7894.65154.05127183.97187.57133.97157.41210.4258.29151.41107.69137.72193.14372.52294.82125.97115.7820Description:Inthesecibdquarterof2024,therevenuegeneratedfromGarmin'sfitnesssegmentamountedtoalmost430millionU.S.dollars,anincreasecomparedtothepreviousquarter,whenitgeneratedaround428.5millionU.S.dollars.

ReadmoreNote(s):Worldwide;Q12017toQ22024Source(s):GarminResearchanddevelopment(R&D)expensesofGarminfrom2014to2023(inmillionU.S.dollars)R&DexpenditureofGarmin2014-20231,000900800700600904.7834.93778.75652.34605.37567.81511.63467.965004003002001000427.04395.12201420152016201720182019202020212022202321Description:Garmin'sresearchanddevelopment(R&D)expendituregrewsteadilyduringthemeasuredperiod,from2014whenitamountedto395millionU.S.dollarsto2023whenGarminspentaround905millionU.S.dollarsonR&D.

ReadmoreNote(s):Worldwide;2014to2023Source(s):GarminTomTom'srevenuefrom2008to2023(inmillioneuros)TomTom'srevenue2008-20232,0001,7481,8001,6001,4001,2001,0008001,5211,4801,2731,0571,006.6987.3963.5950.3739.28700.76686.82018584.82023528.192020536.32022600506.9202140020002008200920102011201220132014201520162017201922Description:TherevenueofTomTom,aDutchmanufacturerofautomotivenavigationsystems,variedbetween2008and2023.In2023,TomTomgeneratedabout585millioneurosinrevenue,whichisanincreasefromthe536millioneurosgeneratedinthepreviousyear.ReadmoreNote(s):Worldwide;2008to2023Source(s):TomTomTomTom'srevenuefrom2013to2023,bysegment(inmillioneuros)TomTom'srevenue2013-2023,bysegmentAutomotive&enterpriseConsumerTelematicsAutomotiveLicensing1,2001,0008006004002000142.1116155.1563.2111.6109.4110.2105.9135110.984.6274.7894.1406.1314.599.94136.02112.95404.372021651.8619.12014623.62015499.87446.31426404.242020372.3333.22017269201320162018*20192022202323Description:TherevenueofTomTom,aDutchmanufacturerofautomotivenavigationsystems,fluctuatedvariedbetween2013and2023.In2022,TomTomgeneratedalmost500millioneurosinrevenuefromitsautomotiveandenterprisesegment.

ReadmoreNote(s):Worldwide;2013to2023;*InSeptember2018,TomTomannouncedthesellingoftheirTelematicsbusiness.2017figureswereadjustedaccordingly.ReadmoreSource(s):TomTomRevenuedistributionofTomTomin2018-2023,bygeographyRevenuedistributionofTomTom2018-2023,bygeographyEuropeNorthAmericaRestofWorld1.2%1%7%9%11%26%15%26%17%23%11%27%16%19%0.8%0.6%0.4%0.2%0%77%72%63%60%58%59%20182019202020212022202324Description:Asof2023,theEuropeanmarketaccountedforthelargestshareofrevenuegeneratedbyTomTomNV.Europegenerated60percentofTomTom'srevenue,whereastherestoftheworld,excludingNorthAmerica,accountedforjust17percentofrevenueinthesameyear.TomTomNVisaDutchcompanywhichdesignsanddevelopsnavigationproducts,softwareandservices.Sinceitwasfoundedin1991,TomTomhasbecomeawell-knownproviderofportablenavigationdevicesandis[...]

ReadmoreNote(s):Worldwide,Netherlands;2018to2023Source(s):TomTomSony'stotalrevenuefromfiscalyear2007to2023(inbillionJapaneseyen/billionU.S.dollars)Sonyrevenue2007-2023Fiscal

years2007200820092010201120122013201420152016201720182019Billion

Japanese

yen8871Billion

U.S.

dollars*88.71772978.88720977.57717786.52649379.19679672.35776775.41821668.47810671.73760367.89854477.048665.78259.978.1475.9925Description:TheglobalrevenueearnedbySonyfluctuatedbetween2007and2023.InFY2023,Sonyrecordedrevenueofover86.8billionU.S.dollars.

ReadmoreNote(s):Worldwide;2007to2023Source(s):SonySony'selectronicsproducts&solutionssegmentrevenuefromF2Y2017toFY2023,bycategory(inbillionJapaneseyen)RevenueofSony'