全球家居用品电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSHousehold

Essentials

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

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10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

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management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Household

Essentialsmarket

ispartof

theeCommerce

market.10sectors190+geographicalentities1,000+markets400+reportsGotoeCom

mercema

ketFind

out

more

on:eCommerceGoto

eCommerce

market3Table

of

ContentsOverviewSummary67MarketDefinitionKeyTakeawaysMarketScopesMarketNumbersCompanyProfile891023MarketsHome&LaundryCareTissue&Hygiene

Paper2542AppendixProductOverviewAuthor59614CHAPTER

1OverviewEssential

Thrive

-

The

Rapid

Rise

of

the

Household

Essentials

eCommerceMarketOverview:

SummarySummaryTheglobaleCommerce

Household

Essentialsmarket

is

experiencing

significantgrowth

driven

byconvenience

and

awide

range

ofonline

productchoices.

Onenotabletrend

istheincreasing

preference

forsubscription-based

services,

wherecustomers

optforregular

deliveries

of

essential

itemssuchas

cleaningsupplies,personal

care

products,and

groceries.

Major

brandslikeAmazon

(throughitsSubscribe&Saveprogram)

and

Walmart

areleading

thistrend.broader

rangeof

products

thatmay

notbeavailablelocally.

Companies

likeInstacartandShipt

catertothese

diverse

regional

needs

byensuring

promptdelivery.Several

macroeconomic

factorsare

contributingtothe

market's

growth.

Theincreasing

penetration

ofsmartphones

andinternet

connectivity

hasexpandedthepotential

customer

baseforeCommerce

platforms.

Additionally,theCOVID-19

pandemic

hasaccelerated

theshift

toonlineshopping,aslockdowns

andrestrictions

limited

access

tophysicalstores.

Thistrendisexpected

tocontinueeven

asrestrictions

ease,

with

consumers

now

accustomed

tothe

convenienceandsafetyof

onlineshopping.Anothersignificantdevelopment

is

therising

demand

forsustainableandeco-friendly

products.

Consumers

are

becoming

more

environmentally

conscious

andareseeking

outproducts

thatarerecyclable,

made

fromsustainablematerials,

orhaveminimal

packaging.BrandslikeGrove

Collaborative

andSeventh

Generationaresuccessfully

capitalizingon

thisdemand

by

offering

eco-friendly

householdessentials.Inconclusion,

theeCommerce

Household

Essentials

market

israpidly

evolving,driven

bycustomer

preferences

forconvenience,

subscriptionmodels,

andeco-friendly

options.

Local

circumstances

andmacroeconomic

factors,includingurbanizationandtheimpact

oftheCOVID-19

pandemic,

continueto

shapethemarket's

growth

trajectory.Local

circumstances

alsoplayacrucial

role

inshapingthe

market.

Inurbanareas,where

commuting

and

parking

canbechallenging,online

shoppingoffers

aconvenient

solution

for

purchasinghousehold

essentials.

Conversely,

inruralareas

withlimited

physicalstores,

eCommerce

platformsprovide

access

toa6Sources:Market

Insights

2024Comparing,

choosing,

and

saving:

Shopping

Household

Essentials

onlineOverview:

Market

DefinitionMarket

definitionTheeCommerce

Household

Essentials

market

refers

to

thebuying

andselling

ofhousehold

products

throughonlineplatforms.

Thismarket

includesawide

rangeof

productssuchas

cleaning

supplies,polishes,

insecticides,

laundryitems

anddetergents.

Consumers

canconveniently

purchasetheseproducts

from

variousonlineretailers

and

marketplaces,

eliminating

theneed

tovisitphysicalstores.TheeCommerce

Household

Essentials

market

allows

consumers

tobrowse

andcompare

different

products,read

online

reviews,

and

make

purchasesfrom

thecomfort

of

theirown

homes.AdditionalInformation:Household

Essentials

eCommerce

comprises

revenues,

users,

average

revenueperuser,

and

penetration

rates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends,

and

industryknowledge.SalesChannels

show

onlineand

offline

revenue

shares,

aswell

asdesktop

andmobile

sales

distribution.Revenues

areincludingVAT.Themarket

only

displaysB2C

revenues

and

users

fortheabove-mentioned

markets,

hence

C2C,B2B,

andreCommerce

arenot

included.Structure:Key

players

inthe

market

arecompanies,

suchasProcter

&Gamble,

Unilever,

andHenkel.Themarket

consistsoutof

twomarkets:

TheHome

&LaundryCaremarketincludesdigitalsalesof

products

suchasdetergents,

fabricsofteners,

stainremovers,

household

cleaning

products,andairfresheners,

among

others.TheTissue&Hygiene

Papermarket

consists

ofvarious

paperand

tissueproductsthatare

usedforpersonal

hygiene,suchas

toilet

paper,facialtissues,

papertowels,

napkins,sanitarypads,anddiapers,among

others.7Sources:Market

Insights

2024The

Household

Essentials

market

accounted

for

2.98%

of

the

total

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•

Revenue

intheHousehold

Essentials

Market

is

projected

to

reach

US$122.70bn

in2024.•

Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2024-2029)

of

12.05%,

resulting

inaprojected

market

volume

ofUS$216.70bn

by2029.•

IntheHousehold

EssentialsMarket,

thenumber

ofusers

is

expected

toamountto1.0bn

users

by2029.•

User

penetration

will

be11.4%

in2024

and

is

expected

tohit13.6%

by2029.•

Theaverage

revenue

per

user(ARPU)

isexpected

toamounttoUS$172.10.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Digitalsales

ofhome

andlaundrycareproducts,suchas

laundrydetergents,household

cleaners,

dishwashing

detergents,

specialty

products

(polishes,

roomscents,household

insecticides)

and

cleaning

productsforprivateconsumers(B2C)•Offlinerevenues,

suchassalesinphysical

retail

stores

andsupermarkets•Cleaningequipment

(e.g.,mops

or

cleaning

cloths),cleaning

services

(laundryservices,

housecleaning)

and

professional

products

forbulkconsumers

(B2B)•Digitalsales

oftissuepaper(toilet

papers,

tissues,papertowels,

kitchen

rollsandnapkins),

hygiene

paper(feminine

hygieneproducts,babydiapersandincontinence

products)

and

facemasks•Packagingpapermadefromtissue

paperandother

paperproducts9Sources:Market

Insights

2024Household

Essentials

Boom

-

eCommerce

revenues

set

to

skyrocket

with

astaggering

17.3%

CAGR(1)

from2017

to

2029!Market

Size:

GlobalRevenue

forecast

inbillionUS$216.6879.08206.46194.0471.84173.2664.86+17.3%(1)75.76150.2357.07122.6647.8999.1440.2390.6037.4184.9336.1268.1129.35137.602029130.70202832.0614.5150.9522.93122.20202742.1418.9823.16108.40202693.16202574.77202458.91202353.19202248.81202138.76202028.02201917.5520172018Home

&LaundryCareTissue&Hygiene

Paper10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Pandemic

legacy

and

tech

innovations

sustain

market

momentum

and

offsetsgeopolitical

and

sentiment

challenges

in

2024Market

Size:market

drivers

for

revenue

changeMarket

driversfor

revenue

changeinHouseholdEssentials

eCommerce

worldwide

in%35Explanation

of

driversThischartshows

theestimated

percentage

changeofvariousdrivers

affecting

market

revenues

fortheHousehold

EssentialseCommerce

sector.

Enhancedonlineshopping

experiences

andtheCOVID-19

pandemichavesignificantlyboosted

onlinepurchases.Theincreasing

number

ofinternet

usersexpandsthecustomerbase,while

GDP

growth

leadsto

higherconsumer

spending.Moderate

inflationencourages

onlineshoppingforbetter

deals,andAI

integration

enhancescustomer

experiences

and

operationalefficiency.

Conversely,

geopolitical

uncertainty,exemplified

byconflictslikeRussia-Ukraine

and

Israel-Hamas,

disruptseconomiesandreduces

consumer

spending.Negative

consumer

sentiment,driven

byeconomic

downturnsandjobinsecurity,

alsolowersonlinepurchases.0.9302520151051.4-4.03.2-4.36.68.923.410.70Enhanced

Covid-19

IncreasingGDPImpact

of

Impact

of

Geopolitical

NegativeInflationTotalonlineimpact

number

of

GrowthArtificial

uncertainty

consumer

marketIntelligence

sentiment

growthDespite

these

waging

negativeandpositive

influences,themarketisprojected

tostaystrong

for2024

withananticipated23.4%growth

intheHousehold

EssentialseCommerce

market.shoppingexperienceinternetusersSources:Market

Insights

2024With

revenue

of

US$

68.75

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+11.1%(1)116.37+13.0%(1)68.75+13.5%(1)37.4058.1031.572024+15.1%(1)+13.5%(1)19.852.6520292.2020291.311.172024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

50.69

billion,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+10.5%(1)83.55+12.7%(1)50.6948.4826.71+12.5%(1)10.23+13.0%(1)8.88+12.5%(1)5.684.833.7020292.05202420292024202920242029202420242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Household

Essentials

eCommerceaverage

revenue

per

users

are

estimated

toincrease

to

US$

218.30

in

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$216.80218.10218.3022020018016014012010080206.60193.00172.10133.40124.80164.00159.30164.70158.50160.70162.10159.70153.80153.60152.10124.50150.70121.20146.70142.20145.90127.90125.10111.90135.50109.80125.4099.33113.9083.62111.3081.74106.20106.50100.3073.0360402002017201820192020202120222023202420252026202720282029Household

Essentials

(Total)Home

&LaundryCareTissue&Hygiene

Paper14Sources:Market

Insights

2024Within

the

Household

Essentials

market,

Australia

&

Oceania

is

expected

tohave

the

highest

average

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$392.90341.40382.2040035030025020015010050367.40308.10336.30300.00332.00263.10149.50322.30176.80228.00140.40229.30134.20279.90173.10216.90150.60195.80129.10247.40165.70167.30118.40164.10120.40159.80178.20175.0099.6433.3766.12202766.71202866.87202962.40202657.41202549.81202444.66202145.52202242.13202338.822020032.66201832.7820192017AfricaAsiaAustralia&OceaniaAmericasEurope15Sources:Market

Insights

2024With

US$

648.65,

the

United

States

is

expected

to

show

the

greatest

averagerevenue

per

userin

2024

among

selected

regionsMarket

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$1,1001,00090080070060050040030020010001,023.45628.60988.06608.50946.26861.44762.44648.65582.10473.65527.80429.31519.48468.40378.46386.78410.80329.91514.29290.71354.50308.76285.52356.60285.55498.04281.40343.60346.20279.46333.20269.59181.32321.90249.18314.10251.32267.44207.072027243.21202.83215.35196.69187.65176.45230.83164.02156.902023151.70200.69198.16203.792028200.912029188.06135.71170.43156.5896.78

103.322017

2018109.732019202020212022202420252026ChinaJapanGermanyUnitedStatesUnitedKingdom16Sources:Market

Insights

2024Household

Essential

eCommerce

users

are

estimated

to

increase

to

almost1

billion

users

globally

in

2029Market

Size:

GlobalUsersforecast

inmillion992.86835.76946.82797.191,0009008007006005004003002001000895.26753.85838.63705.86778.46655.08391.27712.54657.89595.72528.65464.11599.34358.96552.92331.87398.40500.69300.57498.812029336.77475.702028444.45266.60449.902027286.53240.35421.62390.20234.03335.15201.24283.29170.52144.652017201820192020202120222023202420252026Household

Essentials

(Total)Home

&LaundryCareTissue&Hygiene

Paper17Sources:Market

Insights

2024With

664.79

million

users

Asia

is

expected

to

have

the

highest

amount

ofHousehold

Essential

eCommerce

users

by

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion664.79700631.30593.726005004003002001000552.50508.28459.95421.89119.97378.06109.79162.31330.7899.04285.07163.2460.21170.20112.66238.0679.3265.02129.4092.26155.72138.6697.38147.16101.73194.28105.6834.96109.4289.1471.1153.0377.1488.0323.7982.9770.25

58.9837.465.4039.615.5918.0426.484.4532.294.9512.8829.424.718.462.5210.4815.443.3620.963.945.183.123.644.212.7920172018201920202021Australia&Oceania2022202320242025Americas2026Asia202720282029AfricaEurope18Sources:Market

Insights

2024With

287.29

million

users,

China

is

the

biggest

market

among

selected

countriesin

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion45040035030025020015010050415.88394.09370.05344.03316.44287.29263.83236.6337.46104.4124.27124.7627.89149.6430.41206.5735.17178.3932.7246.5145.5016.4141.1742.9247.3717.2639.509.248.196.8944.3115.3416.8611.6515.909.8410.588.3012.7913.5314.1413.8210.5214.6615.4512.5615.8812.1216.2610.187.6814.4310.9413.2510.0414.9711.389.3710.9711.8112.449.4712.7320298.9211.7702017201820192020Germany20212022UnitedKingdom2023Japan202420252026China20272028UnitedStates19Sources:Market

Insights

2024Digital

upswing

-

Online

share

of

Household

Essentials

set

to

hit

27.20%

by

2029FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%73.40%72.90%72.80%75.10%77.30%80.50%84.50%83.70%87.20%89.60%90.70%91.80%91.20%26.60%202727.10%202827.20%202924.90%202622.70%202519.50%202415.50%202216.30%202312.80%202110.40%20199.30%20208.20%20178.80%2018OnlineRevenue

ShareOfflineRevenue

Share20Sources:Market

Insights

2024Mobile

takes

over

-

more

than

half

of

online

Household

Essentials

purchasesnow

made

on

phones

and

other

mobile

devicesFurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%37.30%39.40%41.20%43.00%44.80%46.40%48.00%50.10%52.50%54.20%56.20%57.90%59.80%62.70%202960.60%202858.80%202757.00%202655.20%202553.60%202452.00%202349.90%202247.50%202145.80%202043.80%201942.10%201840.20%2017Mobile

RevenueDesktop

Revenue21Sources:Market

Insights

2024High

penetration

-

Household

Essentials

eCommerce

thrives

in

Scandinavia,China,

and

the

UKPenetration

Rate:

Worldwide

ComparisonHouseholdEssentials

penetration

rate

percountryin2024

in%1.2.3.4.5.Norway24.523.923.122.422.2ChinaDenmarkUnitedKingdomMexicolowhigh

nodata22Sources:Market

Insights

2024In

2023,

Procter

&

Gamble

generated

US$

82.0

bn

in

total

revenues

withmorethan

US$

11.5

bn

originating

from

digital

salesCompany

profile:

Procter

&Gamble(P&G)KeyfactsProduct:

Revenue:

US$

82.0

billion(2023)OnlineShare:14%,

at

50%

CAGR(Q22021)Founded:

1837CAGR(1):

2.27%

(2022

to2023)Employees:

107,000

(2023)P&Gexcels

inglobal

market

penetration

andproduct

diversity.

From

Tide'sdominance

inNorth

American

laundrycaretoSK-II's

skincare

success

inAsia,P&Gtailorsitsproductstomeet

regional

needs,

cementing

itsstatusasaleading

globalconsumer

goods

provider.Headquarters

:Cincinnati,U.S.Procter

&Gamble’sdigital

strategyAvailabilityof

Procter

&Gamble’sproductsin180

countriesProcter

&Gamble's

digitalstrategy

goes

beyond

online

sales;

itleverages

data

tounderstandconsumer

preferences,

driveinnovation,andoptimize

theirbusinessmodel.

Akey

component

istheirinvestment

indirect-to-consumer

(D2C)

platformswith

subscription

models,

providing

automatic

delivery

ofessentials

likelaundrydetergent.

Thisdirect

connection

allows

P&Gto

collect

valuablecustomer

data,personalize

theshoppingexperience,

andenhancecustomer

satisfaction

andloyalty.23

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Company

information,

CHAPTER

2Market

NumbersMARKETSHome

&

Laundry

CareeCommerceTransforming

the

Home

&

Laundry

Care

eCommerce

market

throughsubscription

services

and

eco-friendly

choicesOverview:

SummarySummaryTheglobaleCommerce

Home

&LaundryCaremarket

isexperiencing

robustgrowth

driven

bytheconvenience

of

onlineshopping

and

adiverse

array

ofavailableproducts.

Thismarket

includessegments

suchasDishwashingDetergents,

Household

Cleaners,

LaundryCare,Polishes,

Room

Scents,andInsecticides.Local

circumstances

significantlyinfluencemarket

behavior.

Inurbanareas,where

convenience

andspeed

are

crucial,onlineshoppingoffers

anefficientsolution

forpurchasinghome

and

laundrycare

products.

Incontrast,inruralareas

withlimited

access

to

physical

stores,

eCommerce

platforms

provide

abroader

selection

of

products,ensuring

thatconsumers

canfind

items

thatmaynotbeavailablelocally.

Services

likeInstacartand

Shipt

catertothese

diverseregional

needs

with

theirprompt

delivery

capabilities.Asignificanttrend

is

the

increasing

popularityof

subscription-based

services,allowing

consumers

toreceive

regulardeliveries

of

essential

items.

CompanieslikeAmazon

(through

itsSubscribe&Saveprogram)

andWalmart

are

leading

thistrend,providing

customers

with

hassle-free

replenishment

options.

Thedemandforsustainableand

eco-friendly

products

isalsoamajor

driver

inthemarket.Environmentally

conscious

consumers

areseeking

out

productsthatarebiodegradable,

come

inrecyclable

packaging,or

are

free

from

harshchemicals.BrandslikeSeventh

Generation

andGrove

Collaborative

are

successfully

meetingthisdemand

byoffering

awide

rangeof

eco-friendly

home

andlaundrycareproducts.Several

macroeconomic

factorsare

alsopropelling

themarket

forward.

Thewidespread

adoption

ofsmartphones

and

improved

internet

connectivity

haveexpanded

thereach

of

eCommerce

platforms,making

iteasier

forconsumers

toshop

online.

TheCOVID-19

pandemic

hasfurtheraccelerated

theshifttowardsonlineshopping,asrestrictions

and

health

concerns

limited

access

tophysicalstores.

Thistrendis

expected

topersist,as

consumers

havegrown

accustomed

tothe

convenience

andsafetyof

online

shopping.26Sources:Market

Insights

2024Exploring

the

Home

&

Laundry

Care

eCommerce

market

as

an

important

partof

the

Household

Essentials

marketOverview:

Market

DefinitionMarket

definitionTheeCommerce

Home

&

LaundryCaremarket

refers

to

thebuying

andselling

ofhome

andlaundrycareproducts

throughonline

platforms.

Thismarket

includesawide

rangeof

products

suchasdetergents,

fabricsofteners,

stainremovers,household

cleaning

products,and

airfresheners,

among

others.

Consumers

canconveniently

purchase

theseproducts

from

various

online

retailers

andmarketplaces,

eliminating

theneedtovisitphysicalstores.

TheeCommerce

Home&LaundryCare

market

allows

consumers

to

browse

and

compare

differentproducts,read

online

reviews,

and

make

purchasesfrom

the

comfort

oftheirownhomes.AdditionalInformation:eCommerce

Home

&

LaundryCarecomprises

revenues,

users,

average

revenueperuser,

and

penetration

rates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends,

and

industryknowledge.SalesChannelsshow

onlineand

offline

revenue

shares,

aswell

as,desktop

andmobile

sales

distribution.Revenues

areincludingVAT.Themarket

only

displaysB2Crevenues

and

users

forthe

above-mentioned

markets,

hence

C2C,B2B,

andreCommerce

arenot

included.Key

players

inthe

market

arecompanies,

suchasProcter

&Gamble,

Unilever,

andHenkel.Structure:Themarket

consistsoutof

several

parts,namely:

Dishwashing

Detergents,Household

Cleaners,

LaundryCare,Polishes,

Room

Scents&Insecticides.27Sources:Market

Insights

2024Home

&

Laundry

Care

accounted

for

39.04%

of

the

Household

Essentialsmarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheHome

&LaundryCareMarket

is

projected

to

reach

US$47.89bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

10.55%,

resulting

inaprojected

market

volume

of

US$79.08bn

by

2029.•IntheHome

&LaundryCareMarket,

thenumberofusers

is

expected

toamountto498.8m

users

by2029.•User

penetration

will

be5.7%

in2024

andisexpected

to

hit6.8%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$133.40.28Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Home

andlaundrycare

products,accessible

online

throughbrandssuchas•Offlinerevenues,

suchassalesinphysical

retail

stores•Cleaningequipment

(e.g.

mops

or

cleaning

cloths)•Cleaningservices

(laundryservices,

housecleaning)•Professional

productsfor

bulk

consumers

(B2B)Tide,drivedigitalsales•Dishwashing

detergents,

household

cleaner

andspecialty

products

(polishes,room

scents,household

insecticides),

includingbrandssuchasCascade,Finish,or

Dawn•Cleaningproducts

forprivateconsumers

(B2C)29Sources:Market

Insights

2024Home

&

Laundry

Care

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

15.2%from

2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$79.0875.769.7671.859.2110.2410.4564.868.278.57+15.2%(1)57.087.237.5410.0215.529.5047.8916.2714.636.0540.2337.4213.1036.116.319.555.054.625.0011.424.424.8829.355.337.973.673.8822.937.1618.982.962.886.8042.1220292.4740.4620285.3638.51202714.50

1.931.848.02

2.7134.9220263.9630.8920253.35

2.3910.7725.98202420.0120.6421.8816.4413.132017201820192020202120222023LaundryCareHousehold

CleanersDishwashing

DetergentsPolishes,

Room

Scents&Insecticides30

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

22.8

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.6%(1)34.48+11.8%(1)27.54+12.8%(1)22.8415.5015.778.49+15.3%(1)+13.5%(1)1.0820290.530.2620240.492024202920242024

2029Americas202420292029EuropeAfricaAsiaAustralia&Oceania31

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

14.84

billion,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+11.4%(1)24.13+7.3%(1)21.0814.8414.09+12.3%(1)6.83+13.2%(1)+11.5%(1)3.822.1720291.8320291.061.1720242029202420292024202920242024ChinaUnited

StatesUnited

KingdomGermanyJapan32

Notes:Source