全球皮肤护理电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSSkinTreatment

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

SkinTreatment

marketispart

of

the

OTCPharmaceuticalsmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoOTCPharm

aceuticalsmark

etGotoOTCFind

out

more

on:OTC

PharmaceuticalsPharmaceuticals

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Skin

Treatment

eCommerce

market

is

rapidly

expanding

driven

by

thegrowing

popularity

ofnatural

and

organic

skincare

productsOverview:

SummarySummaryTheSkinTreatment

eCommerce

market

isexperiencing

significantgrowthworldwide.

Oneof

thekey

trendsintheSkinTreatment

eCommerce

market

isthegrowing

popularity

of

naturalandorganic

skincare

products.

Consumers

arebecoming

more

conscious

abouttheingredients

intheirskincare

products

andareopting

fornatural

andorganicalternatives.

This

trendisdriven

byadesire

forhealthier

and

more

sustainableoptions,aswell

asconcerns

aboutthepotentialharmfuleffects

of

syntheticingredients.

Asaresult,

eCommerce

retailers

areexpandingtheirofferings

of

naturalandorganicskincare

productsto

cater

to

thisdemand.theirmarketing

strategies

andproductofferings

accordingly.

Interms

of

localspecial

circumstances,

different

countries

andregions

havetheiruniquefactorsinfluencingtheSkinTreatment

eCommerce

market.

Forexample,

incountrieswith

ahigh

population

density

and

limited

physical

retail

space,eCommerceprovides

aconvenient

and

accessible

alternative

forconsumers

to

purchaseskincare

products.

Ontheother

hand,

incountries

with

astrong

culturalemphasis

onskincare

andbeauty,theSkinTreatment

eCommerce

market

maybemore

competitive

and

saturatedwith

awide

rangeofproducts.Underlying

macroeconomic

factorsalsoplayarole

inthedevelopment

oftheSkinTreatment

eCommerce

market.

Factors

suchasrising

disposable

incomes,urbanization,and

increasing

internet

penetration

contributetothegrowth

ofeCommerce

ingeneral,

including

theskincare

sector.

Asmore

consumers

havethemeans

andaccesstoonlineshopping,theSkinTreatment

eCommerce

marketisexpected

to

continueitsupwardtrajectory.Anothertrend

inthemarket

istherise

ofpersonalized

skincare.

Withadvancements

intechnology,

eCommerce

retailers

canofferpersonalizedskincare

recommendations

basedon

individual

skin

typesandconcerns.

Thispersonalized

approach

enhances

thecustomer

experience

andincreasescustomer

loyalty.

Additionally,eCommerce

retailers

are

leveraging

dataanalyticstogain

insightsintocustomer

preferences

andbehavior,

allowing

themto

tailor6Sources:Market

Insights

2024Skin

Treatment

eCommerce

is

an

important

part

of

the

OTC

PharmaceuticalsmarketOverview:

Market

DefinitionMarket

definitionTheSkinTreatment

eCommerce

market

refers

to

theonlineretailingof

productsandservices

related

to

skincare

andbeautytreatments.

Itencompasses

the

saleof

variousskincare

products

suchasmoisturizers,

cleansers,

serums,

masks,

andtreatments,

aswell

asonlinebeauty

services

like

virtualskinconsultations,onlinedermatologist

consultations,andpersonalized

skincare

recommendations.Customers

canbrowse

and

purchase

theseproducts

andservices

throughonlineplatforms,

websites,

and

mobile

applications.TheSkinTreatment

eCommercemarket

provides

aconvenient

andaccessible

way

forconsumers

toaccess

awiderangeof

skincare

productsandservices

from

thecomfort

of

theirown

homes.Additionalinformation:SkinTreatment

eCommerce

comprises

revenues,

users,

average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

as,desktop

andmobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Additionaldefinitionscanbefound

on

each

respective

marketpage.Key

players

inthe

market

arecompanies,

suchasL'Oréal,

Johnson

&Johnson,andEstée

Lauder.7Sources:Market

Insights

2024Skin

Treatment

accounted

for10.36%

of

the

OTC

Pharmaceuticals

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheSkinTreatment

Market

is

projected

to

reach

US$8.55bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

7.75%,

resulting

inaprojected

market

volume

ofUS$12.42bn

by2029.•IntheSkinTreatment

Market,

thenumber

ofusers

isexpected

to

amount

to0.6bn

users

by2029.•User

penetration

will

be7.0%

in2024

andisexpected

to

hit8.3%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$19.44.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Naturaland

syntheticagents•Offlinerevenues,

suchassalesinphysical

beautystores•Prescription

medicines•Homeopathic

remedies•Painkillers•Agentsforinternal

and

external

application•Preparations

to

treat

skindiseases

(e.g.

acnetreatment)•Cosmetic

products•Adhesivepatches9Sources:Market

Insights

2024CHAPTER

2Market

NumbersSkin

Treatment

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of20.4%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$12.4212.0611.5910.77+15.2%(1)9.828.547.597.627.465.203.552.842.27201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.8

billion,

the

Americas

is

the

biggestmarket

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.3%(1)5.59+6.2%(1)4.453.763.29+10.0%(1)1.95+7.7%(1)1.21+9.2%(1)0.290.200.090.142024202920242029202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.2

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+8.1%(1)4.66+5.3%(1)3.162.832.19+9.7%(1)+7.1%(1)+11.5%(1)0.780.490.310.3120290.220.18202420292024202920242029202420242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Skin

Treatment

eCommerce

average

revenue

per

users

are

estimated

toincrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$23.222421.0620.882220.7320.5120.3720.2419.442018.7418.09181614.3613.5514

12.75121086420201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Skin

Treatment

eCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$100908070605040302010092.6982.1281.5481.3177.3975.2172.4441.9068.9368.0036.8564.5026.6123.8713.357.65202047.8921.4147.8621.0547.5421.2339.6545.0028.8845.1329.7845.0630.2543.7126.9634.6222.3334.7227.2121.6824.7723.0218.317.9318.9319.6214.706.9311.996.018.3811.935.9711.2612.58

12.276.4711.7312.8217.998.596.3210.026.926.496.407.236.486.362017201820192021Asia2022Europe2023Americas202420252026202720282029AfricaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$81.2,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$104.0779.491101009080101.9277.9199.2675.0394.2269.7288.0863.8781.2259.3167.9972.7655.9559.0236.727063.8458.3651.7043.2639.4332.766042.4532.2244.2133.1445.4932.235043.9029.4834.1941.6231.0227.2128.4937.9928.4031.914030.3028.2232.3930.2119.9826.8832.0421.6916.7524.0630.453027.6713.6815.962020.726.2112.6413.8913.3712.76202719.4612.4811.94202811.29202910

3.368.9802017201820192020China202120222023202420252026United

KingdomGermanyJapanUnitedStates16Sources:Market

Insights

2024Skin

Treatment

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inmillion700609.83581.726005004003002001000550.32515.90478.93439.52406.50368.36326.93287.16247.062019209.512018177.782017202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Skin

Treatment

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion395.1940035030025020015010050375.26352.94328.45302.19101.36274.0894.73251.3988.56225.2881.28197.0873.3595.5345.68169.8366.06124.0964.31115.8152.66119.1562.45107.74113.6960.37141.7959.2058.0752.7255.5650.3040.518.612.1544.0247.4111.8822.6533.485.791.7830.334.6336.9520.003.3321.403.4615.132.8516.803.0218.453.1813.5510.172.327.123.592.522.701.991.60020172018201920202021Australia&Oceania2022202320242025Americas2026Asia202720282029AfricaEurope18Sources:Market

Insights

2024With

173.3

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion300250.87237.7225020015010050223.2242.99207.5341.88190.8940.58173.3038.93159.1537.42142.7235.6490.2428.93124.5933.4762.9623.1843.959.5444.759.7775.2426.54107.5931.149.298.688.446.169.008.756.378.308.088.005.717.787.667.425.479.039.295.236.027.246.985.169.516.8920295.575.534.186.606.484.865.994.525.123.906.565.936.732028020172018201920202021202220232024202520262027GermanyUnitedKingdomJapanUnitedStatesChina19Sources:Market

Insights

2024Inthe

Skin

Treatment

eCommerce

market,

online

revenue

share

reached

42.0%in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%53.00%52.00%53.00%54.00%55.00%57.00%58.00%59.00%61.00%69.00%79.00%82.00%85.00%47.00%202648.00%202747.00%202846.00%202945.00%202543.00%202142.00%202441.00%202239.00%202331.00%202021.00%201918.00%201815.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Skin

Treatment

eCommerce

market,

mobile

revenue

share

reached

49.0%in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%43.00%46.00%45.00%48.00%51.00%54.00%58.00%57.00%57.00%57.00%60.00%61.00%57.00%202854.00%202655.00%202752.00%202549.00%202446.00%202342.00%201743.00%201843.00%201943.00%202240.00%202039.00%2021Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Skin

Treatment

eCommerce

is

especial

high

in

China

butalso

in

BrazilPenetration

Rate:

Worldwide

ComparisonSkinTreatment

eCommerce

penetration

rate

per

country

in2024

in%1.2.3.4.5.China14.4514.2713.9813.0912.03BrazilNorwayUnitedKingdomUnitedStateslowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam