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ZHENGHUOJIHUA整活计划国庆嗨玩嘉年华活动策划方案活动目录01.活动概述02.宣传策略03.活动主体04.执行细则01.活动概述EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYONE活动时间:2024年10月1日-7日活动地点:地产项目营销中心/商业中心01.显眼包出街计划02.大脑出逃运动会03.无厘头挑战大赛04.超有趣微醺派对整活计划制造声浪积蓄人浪引发浪潮以网络热点+情感驱动与目标客群“深度”共鸣。用显眼包出街计划、大脑出逃运动会、无厘头挑战大赛、超有趣微醺派对,四大主题活动组成了顶配版的十一活动。最大化的增强项目传播效应,借势活动热度,为营销中心聚集人气,从而进行销售转化工作。活动目标EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY【显眼包等级图鉴】、【悲伤蛙显眼整活】、【显眼多巴胺社交场】、【显眼包躺平营地】等一系列合法但有病系列的打卡点设计,为当下年轻人提供一个“发疯”的出口,今天就是要显眼!1.显眼包出街计划SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY【甩锅计分赛】、【奇葩道具乒乓赛】、【办公室划水大赛】还有超多让大脑短暂出逃的运动点,用运动唤醒多巴胺的社交新主场,走,上GAI,赶一场,潮人的有趣运动会!2.大脑出逃运动会SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY超好玩的无厘头挑战,【嗑瓜子不吃挑战】、【蒙眼吃西瓜挑战】、【数字连写挑战】、【躺平发呆大赛】、【戳小人大会】一些“丢人”又好笑的挑战,放下包袱,做个有趣的人类!3.无厘头挑战大赛SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY在草地斜切过一半太阳的余热里,一群人在酒精里快乐的冲浪。和三五好友举杯畅聊,在音乐中尽情摇摆,感受双脚离地的快乐。享受一个人的微醺。一群人的狂欢。4.超有趣微醺派对SEVENDAYSOFJOY01.宣传策略EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYTWOEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY发布预热海报SEVENDAYSOFJOY定制活动主题海报,色调采用“多巴胺”彩色碰撞的风格,植入显眼包活动主题元素设计海报。投放于微博、小红书、微信朋友圈等平台,在活动前期预热发酵。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY发起互动话题#你身边的显眼包#分享带有活动话题的图文/视频并附有活动信息。即可参与活动抽奖,提升活动关注度。整活计划发布互动话题SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY线下宣传预热SEVENDAYSOFJOY显眼包出街---定制超大版“显眼包”将活动主题、时间、项目信息等印在包面上。由工作人员手持“显眼包”行走于人流量密集处。更全面、生动的向目标客群种草活动。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY活动预热视频SEVENDAYSOFJOY整活计划邀请达人在活动现场拍摄预热视频,通过短视频的宣传方式像目标客群种草,提升活动热度。将活动现场打造为热门打卡地。03.活动内容EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYTHREEEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY整活计划活动主体显眼包出街计划01.大脑出逃运动会02.无厘头挑战赛03.超有趣微醺派对04.01.显眼包主题街区02.显眼包打卡墙03.显眼包等级图鉴04.显眼包互动点05.悲伤蛙显眼整活06.显眼多巴胺社交场07.显眼包躺平营地01.大脑出逃主题点02.运动任务集贴卡03.甩锅计分赛04.奇葩道具乒乓赛05.办公室划水大赛06.大脑出逃运动点07.大脑补给点01.无厘头挑战赛规划02.嗑瓜子不吃挑战03.蒙眼吃西瓜挑战04.数字连写挑战05.躺平发呆大赛06.戳小人大会01.在酒精里冲浪02.微醺小酒馆03.超有趣微醺市集04.DJ打碟开场05.音乐LIVE秀06.微醺摇摆舞会EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYvideoZH整活计划活动主体SEVENDAYSOFJOY01.显眼包出街计划SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY显眼包主题街区SEVENDAYSOFJOY“有工作就不错了,还想有对象?”“这个班非上不可吗?”多巴胺配色的街区+当代年轻人的“发疯”文学,行走其间,都给我显眼起来!整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY做显眼包,最重要的就是没有包袱啦!每天对着镜子跟自己说一遍你是尊嘟尊嘟尊嘟很不错!显眼包打卡墙EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY显眼包等级图鉴SEVENDAYSOFJOY如果显眼包有等级,你能排到第几级?快来找到你对应的等级进行打卡吧~整活计划显眼包等级EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY显眼包互动点SEVENDAYSOFJOY巨型“显眼包”主题互动点的设计呼应活动主题,增强活动的互动性,好看又好玩的“显眼包”将活动的欢乐氛围拉满!整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY悲伤蛙显眼整活SEVENDAYSOFJOY火爆全网的悲伤蛙今天不卖“孩子”,即兴快闪舞蹈、即刻躺平、就地打坐,一系列合法但有病的操作,蛙瑞开心!整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY显眼多巴胺社交场多巴胺配色+互联网嘴替文案,打造一个为年轻人发声的社交场,拿捏年轻人的喜好。主打的就是一个:我们懂你!EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY以直接的方式宣泄着压力,给自己焦虑和暴躁找一个出口。今天就是要随心所欲做自己,躺走不开心!整活计划显眼包躺平营地SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYvideoZH整活计划活动主体SEVENDAYSOFJOY02.大脑出逃运动会SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY呆萌的大脑出逃形象佩戴运动发带为运动会主形象,搭配ALLREADY主题墙,预示运动从此刻开始。大脑出逃运动主题点EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY运动任务集贴卡SEVENDAYSOFJOY签到领取大脑出逃运动会任务卡,每完成一个任务即可获得一张对应的贴纸,集齐所有运动贴纸,即可凭此卡参与一次抽奖。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY甩锅计分赛SEVENDAYSOFJOY整活计划职场人必备的甩锅技能,定制充气平底锅形态投掷物,共投掷5次,采取计分形式,50分为满分。30分即为挑战成功。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY奇葩道具乒乓赛打球道具能有多离谱?水瓶、水盆、安全帽、水桶,快挑选件“称手”的球拍来一场奇葩的乒乓赛吧。EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY办公椅划水大赛SEVENDAYSOFJOY整活计划叫上你的同事,一起来测测你的上班划水等级。一人坐在办公椅上,另一人推动转椅,不同的距离对应不同等级。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY大脑出逃运动点SEVENDAYSOFJOY新兴的棒球体验、超Q的保龄球大作战,还有一个人也可以玩的篮球。打造一个唤醒多巴胺的社交新主场。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY大脑补给点糕点、蛋白棒等保障运动后的能量补充,还有六个核桃冰饮帮你找回出逃的大脑,开心炫回来~EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYvideo整活计划活动主体SEVENDAYSOFJOY03.无厘头挑战大赛SEVENDAYSOFJOY2023无厘头无厘头挑战赛时间安排13:30-14:00嗑瓜子不吃挑战14:00-14:30蒙眼吃瓜挑战14:30-15:00数字连写挑战15:30-15:50躺平发呆大赛16:00---戳小人大会EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY嗑瓜子不吃挑战SEVENDAYSOFJOY每组十人参与挑战。在规定时间内嗑完100个瓜子不吃,摆放在空盘内,即为挑战成功。整活计划整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY蒙眼吃西瓜SEVENDAYSOFJOY两人搭档参赛,一人蒙眼,喂对方吃瓜。另一人不能用手只能动嘴吃瓜。率先把瓜吃完的,即可获胜,共进行三轮比赛,每轮五组参赛。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY每组十人参与挑战。主持人喊开始后,统一书写,从1-300的数字。过程中不涂改,在7分钟内连贯的写完即为挑战成功获得显眼玩偶一个。整活计划数字连写挑战SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY躺平发呆大赛SEVENDAYSOFJOY现场准备瑜伽垫30张,邀请客户参与挑战。主持人喊开始后记时,二十分钟内只能眨眼和呼吸,其余动作将被淘汰,挑战结束后获胜选手送瑜伽垫一张。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY戳小人大会SEVENDAYSOFJOY羊毛毡戳戳乐DIY,戳小人的动作真的很解压,一旦开始就停不下来,体会容嬷嬷的同款快乐!整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYvideo整活计划活动主体SEVENDAYSOFJOY04.超有趣微醺派对SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY在酒精里冲浪微醺,是成年人最体面的放肆。沙滩椅、鸡尾酒、动感音乐、摇摆舞会。微醺派对是给都市青年下班休憩的仪式感。EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY微醺小酒馆SEVENDAYSOFJOY白酒、红酒、鸡尾酒、精酿啤酒,时尚炫酷的微醺小酒馆尽显青年态度,约上三五好友的傍晚,在酒精里冲浪,纵享微醺时刻!整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY精酿啤酒、网红美食、潮流文创,给你多层次、更丰富的市集体验。超有趣微醺市集SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYDJ打碟开场SEVENDAYSOFJOY整活计划DJ打碟开场,一秒燃炸全场。动感的节奏,将微醺的现场气氛点燃。当DJ台按钮的灯光亮起,炙热的音浪,让整个派对的气氛达到最高点!EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY音乐LIVE秀SEVENDAYSOFJOY炫酷的灯光效果和乐队热烈的LIVE秀表演,用音乐点燃全场,赴一场盛大的音乐狂欢。整活计划EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY音乐歌单推荐SEVENDAYSOFJOY整活计划推荐歌单:《带我去找夜生活》《有何不可》《水星记》《想去海边》《没有理想的人不伤心》EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOY潮酷青年速来集合。穿上你的花衬衫,喇叭裤,带上超酷的墨镜。叫上你的好友,来微醺摇摆舞会,今夜我们一起摇摆!整活计划微醺摇摆舞会SEVENDAYSOFJOY03.活动执行EYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYFOUREYE-CATCHINGBAG2023SEVENDAYSOFJOY2023EYE-CATCHINGBAG2023SEVENDAYSOFJOYEYE-CATCHINGBAG2023SEVENDAYSOF
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