2024美国电动车生态市场洞察（车主、充电设施等）-2024-09-市场解读

ElectricVehicleMarketInsights

MAY2024

Preparedfor:

TheElectricVehicleCounciloftheTransportationEnergyInstitute

Preparedby:

Heart+MindStrategiesisaone-stopinsightsconsultancythatprovidesresearch-basedanswersforcompanies

andorganizationstoachievetheirstrategicgoals.Foundedin2008,Heart+MindStrategies,LLCisateamofsurveyresearchersandstrategicplannersthatworktotakeclientsfrominsightsthroughstrategytoactivation.The

company’integratedapproachhasresearchersuncoverthemeaningbehindconsumerandtargetaudiencechoice,thenstrategiststranslatethoseinsightsintoideasandframeworkstodevelopcommunicationsandmarketing

strategiesthatpersuadebyreasonandmotivatebyemotion.Heart+MindStrategies,LLChasextensiveexperiencebuildingsuccessfulbrandingstrategiesandcommunicationscampaignsforhundredsoftheworld’sleading

companies,tradeassociations,educationalinstitutions,publicpolicythinktanks,andissueadvocacyorganizationswithavarietyofaudiences.Thecompany’sworkhasalsobeenrecognized11timesbytheAmericanResearch

Foundation’swithitsDavidOgilvyAwardforthebestuseofresearchappliedtoacommunicationsoradvertisingcampaign.

Tolearnmore,visit

www.heartandmind.us

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©2024TransportationEnergyInstitute

Disclaimer:TheopinionsandviewsexpressedhereindonotnecessarilystateorreflectthoseoftheindividualsontheTransportationEnergyInstituteBoardofDirectorsandtheTransportationEnergyInstituteBoardofAdvisorsoranycontributingorganizationtotheTransportationEnergyInstitute.TransportationEnergyInstitutemakesnowarranty,expressorimplied,nordoesitassumeanylegalliabilityorresponsibilityfortheuseofthereportoranyproductorprocessdescribedinthesematerials.

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

Contents

BACKGROUND 4

METHODOLOGY 5

EXECUTIVESUMMARY 6

RESULTS 9

Phase1–SurveywithEVDriversintheUS 9

Keyfindings 9

Surveyresults 10

Phase2–SurveywithBusinessOperatorsintheUS 23

Keyfindings 23

Surveyresults 24

Phase3–In-DepthIndividualInterviewswithMajorSiteHosts

andChargerOperatorsinNorthAmericaandtheEU 41

Keytakeawaysfromtheinterviews 41

Phase4–SurveywithNon-EVDriversintheUS 48

Keyfindings 48

Surveyresults 49

APPENDICES 54

DriversSociodemographicData 55

USEVDrivers’SociodemographicData 55

USNon-EVDriversSociodemographicData 57

EVModelsUsedbyEVDrivers 59

USSiteHosts’DemographicData 61

3

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

BACKGROUND

Thepaceofelectricvehicle(EV)

adoptionandcharginginfrastructurescalingwillincreaseexponentiallyoverthenextseveralyears.The

developmentoftheEVsupply

equipment(EVSE)infrastructure

systemisinitsveryearlystages,butsignificantsumsofmoneyarebeinginvestedtoaccelerateit.

ManypotentialhostsofEVchargingsitesare

uncertainoftheeconomicvalueoftheEVchargingcustomerandmaynotfullyunderstandthebehaviorandpreferencesofEVdrivers.Thedemographic

profileoftoday’sEVdriverintheUSisnot

representativeoftheoveralldrivingpopulation,butinsightscanbegleanedfromtheirbehavior,aswellasfromthebehaviorofdriversinotherregionsoftheworldwithmorematureEVmarkets.

Thesystemsandprogramsneededtocaptureanddevelopinsightsneedtobeinplacebeforethe

cominginflectionpoint.AbetterunderstandingofEVdriverstodaycaninformhowtheEVSEmarketcanbestservetheneedsofEVconsumersasthemarketgrowsandmatures.

4

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

METHODOLOGY

Thisresearchprojectfollowedanintegratedapproachtodeterminethe

currentperceptionsandbehaviorsoflightdutyEVdriversandchargingstationoperatorsandsitehosts.Themethodologyinvolvedfourphasesofresearch

implementation.

PHASE1—SurveywithEVDriversin

theUS:Inthisphase,n=500USEVdrivers(18+)fromapanelsampleparticipatedina15-minute

onlinesurvey.Toensurearepresentativesample,aquotawasappliedtothenumberofrespondents

fromeachofthefourselectedUSdemographic

regions.ThesurveyranfromApril7to21,2023.DatawascollectedonEVdrivers’drivingbehavior,publicchargingbehavior,andpublicchargingexperiences.ThesurveyalsoaskedaboutEVdrivers’preferencesonchargingstationfeaturesandservices.Thedatawasthensubjectedtodiscretechoicemodeling,

totalunduplicatedreachandfrequency(TURF)analysis,andsegmentationanalysistodeterminethechargingstationfeaturesandservicesmostpreferredbycustomersegments.

PHASE2—SurveywithBusiness

OperatorsintheUS:A15-minuteonline

surveyinvolvedn=251owners,presidents/CEOs,

andgeneralmanagersofbusinessesintheUS.TherespondentswereenlistedfromapanelsampleofexistingUSbusinesses.Toensurearepresentativesample,aquotawasappliedtothenumberof

respondentsfromeachofthefourselectedUS

demographicregions.ThesurveyranfromApril7to21,2023.Basedonnaturalfallout,therespondentswerecategorizedintotwogroups:EVcharging

stationsitehostsandoperatorsandnon-EV

businesses.Theobjectiveofthesurveywastogatherinsightsfromsitehostsandoperatorsabouttheir

businesssetup,experienceswithEVchargingstation

installation,profitability,andissuesencounteredintheEVchargingventure.Fromnon-EVbusinesses,dataontheirbusinesssetup,likelihoodtoinvest

inEVcharging,andreasonsfornotinvestinginEVchargingwasgathered.

PHASE3—In-DepthIndividual

InterviewswithMajorSiteHostsandChargerOperatorsinNorthAmerica

andtheEU:Thisphaseoftheresearchprojectwasaqualitativedeepdivetogaininsightsfrom

existingchargingstationsitehostsandoperatorsinNorthAmericaandtheEU.Therewereninein-depthinterviewsconductedwithcurrentEVcharging

stationsitehostsandoperatorsinNorthAmerica

andtwointheEU.Outof11totalinterviews,10

werewithsitehosts,and1waswithacharger

provider.Eachinterviewlastedaboutanhourtogetdetailedinformationfromsitehostsandoperatorsontheirexperiencessettinguptheircharging

stations,investments,dailyoperations,profitability,andoveralllessonslearnedfromtheirinvestment.

PHASE4—SurveywithNon-EVDriversintheUS:Togetamoreholisticpictureof

theentireUSautomotivemarketlandscape,a

10-minuteonlinesurveyamongn=1,010USnon-EVdrivers(18+)wasalsoconducted.ThesurveyranfromApril28to30,2023.Datagatheredincludedvehicleownership,likelihoodtopurchaseorleaseanEV,andaccesstochargingstations.

5

TRANSPORTATIONENERGYINSTITUTE|EVC

EXECUTIVESUMMARY

ElectricVehicleMarketInsights

Thissectionsummarizesthekey

findingsofthestudyandhighlightsthediscrepanciesthatexistbetweenthedifferentaudiencesthattookpart.

EVDRIVERS’PREFERENCESVERSUSSITEHOSTS’OFFERINGS

Datashowsthatabouthalfofelectricvehicle(EV)drivers’households(49%)ownatleastoneother

typeofvehicleinadditiontotheirEV.Aquarterofthem(25%)havealiquidfuelvehicleand21%haveahybrid.ThismeansthatasignificantnumberofEV

driversneedtofindbothpetroleum-basedstationsandchargingstationsfortheirvehicles.Moreover,62%ofEVdriversreportthattheirdrivingmileagehasnotchangedsincehavinganEVand31%saytheyaredrivingmore.

ResultsalsoshowthatEVdrivershaveamenitiesandservicespreferences.TheydiscriminatebetweenEVchargingstationsbasedontheamenitiesoffered.

Thetopfiveoftheirpreferredamenitiesandservicesare(1)multiplechargingspotsallocated,(2)open

24/7,(3)chargerslocatedinhighlyvisibleareas,(4)brightlightingaroundthechargerunits,and(5)

visiblesecuritycameras.Notably,fourofthefivein

6

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

thislistconcerncustomersafety.Interestingly,onlyabouthalftotwo-thirdsofsitehostsofferexactlytheseamenitiesandservicestotheircustomers:

chargersinhighvisibilityareas(68%),securitycameras(65%),brightlighting(56%),multiplechargingspots(46%),andopen24/7(52%).

Anotheranalysisinthestudyprovidesguidance

onthesetoffeaturesandamenitiessitehostscanoffertomaximizetheirreachtoEVdrivers.Themosteffectivesetofamenitiesandfeatures–toreach

93.1%ofEVdrivers–consistsofthefollowing:

•Chargerslocatedinhighlyvisibleareas

•MultipleEVchargingspots

•Preparedfoodlikesandwichesandpizza

•Open24/7

•Children’splaygroundonsite

Toslightlyincreasethereach–to94.2%–justonemorefeatureneedstobeaddedtothelistinthe93.1%reachset:visiblesecuritycameras.

Intermsofthechargingexperience,halfofsitehosts(51%)saytheyhaveexperiencedlessthan10%

downtimeandanother44%saytheirEVchargers

havelessthan20%downtime.Theseresultsare

validatedbytheEVdriverstudyresults.AthirdofEVdrivers(34%)saytheyhaveexperiencedatleastoneproblematacharger–notaninsignificantnumber,butatthesametime,most(65%)sayitisrare.Just9%ofEVdriverssaytheyfrequentlyexperienceEVchargingissues.

EVdriversdonotthinktheyhavelongwaitstoplugintoanEVchargeratahostsite.MostEVdrivers

(84%)saytheydon’thavetowaitatallorhaveaveryshortwait,whilejust15%saytheytypicallywait

longerthanfiveminutesatanEVcharginglocation.

SitehostssaytheydonothaveanydataonwhatEVdriversarespendinginstores.However,78%ofEVdriverssaytheygetoutoftheircaratpublicchargingstationsand30%saytheytypicallybuyadrinkorasnackwhiletheirvehicleischarging.

MAJORINDUSTRYPLAYERS’

PERCEPTIONSVERSUSSMALLERSITEHOSTS’PERCEPTIONS

Majorindustryplayers,companiesthathavea

minimumofsixEVchargersites,donotthinksite

hostsareinahurrytoownandoperatetheirownEVchargers.However,sitehostsinthestudyaremorelikelytoowntheirEVchargersthanleaseatthistime.Specifically,69%ofsitehostsclaimthattheyown

theirEVchargers,31%revenueshare,and16%leasetheirspacetoEVchargeroperators.

SitehostsarethinkingaboutexpandingthenumberofEVchargerstheyofferinthefuture.Ofexistingsitehosts,85%putinthenecessaryinfrastructureandwiringtoincreasetheirEVchargingcapacityduringtheirinitialEVchargerinstallations.

DifferentgroupshavedifferentperceptionsofhowlongittakesforEVchargerstobedeliveredand

installed.Overall,majorindustryplayersbelieve

thatleadtimestogetEVchargersinstalledare

longerthansitehosts’experience.Industryplayers’perceptionisthatittakesnormallyaboutayear

fromorderingtheEVchargerunitstoinstallation.Two-thirdsofsitehosts(66%)sayitisnormallylessthan6months,and31%sayittakes6to12months.

MajorindustryplayersinEuropebelievethat

permittingandlicensingareasignificantburdenforsites.Theysayinstallationcanbecomplexbecausegovernment,contractor,andutilitybureaucraciesaredifficulttoalignandcoordinate.MostUSsite

hosts(58%)saypermittingandlicensingwereeasierthanexpected,withonly12%sayingitwasmore

difficultthanexpectedand30%sayingitwasaboutwhattheyexpected.

Overall,allUSstakeholdersthinklocalgovernmentsaregenerallycooperativeinassistingEVcharging

sitesinadoptionandpermitting.Mostsitehosts(94%)saytheirlocalgovernmentwasatleast

somewhatcooperative,and91%saytheirlocal

7

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

governmentwasknowledgeableonpermitting.ItisadifferentscenarioinEurope,wherepermittingisbelievedtobecomplexandtime-consuming.

Therearediscrepanciesamongthegroupsabout

howtheybelieveEVdriversarepayingtheirchargingfees.Majorindustryplayersbelievemostcustomersarepayingviaapp,notcreditcard.Sitehostssaythemajorityarepayingwithcreditcards(85%)ordigitalwallets(79%).Justathird(31%)sayEVdriversare

usinganapp.EVdriversthemselvessaytheypay

bydigitalwallet,creditcard,andappaboutequally(32%,29%,and25%,respectively).

Majorindustryplayersaremorelikelythansmallersitehoststothinkutilitiesaremoreofahindrance.Majorindustryplayersfeelutilitiescannotkeepupwiththepaceofdemandbysitehosts,while98%ofsmallersitehostssaidtheirlocalutilitywasatleast

somewhatresponsivetotheirneedsandrequests.

MaintenanceofEVchargersisnotseenasamajor

issuebyeithermajorindustryplayersorsmaller

sitehosts.BothgroupsbelieveEVchargeroriginal

equipmentmanufacturersarequicktorespond

toissues.Allthesitehostsincludedinthisstudy

saidtheirEVchargermanufacturerwasatleast

somewhatresponsivetotheirmaintenancerequests.

Finally,thestudyshowsthatsitehostsareatleastsatisfiedwiththeirEVchargerrevenues.ThisdoesnotmeantheirEVchargeroperationsareprofitable,butthatthesitehostisgeneratingrevenuesfrom

theirEVchargerinvestmentsthatmeetorexceedtheirexpectations.Specifically,54%saidtheirEVchargerrevenuesexceededexpectationsand44%saidrevenuesmetexpectations.

Sitehostsare

generating

revenuesfrom

theirEVchargerinvestments

thatmeetorexceedtheirexpectations.

8

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

RESULTS

Phase1–SurveywithEVDriversintheUS

KeyFindings

EVDRIVINGANDCHARGINGBEHAVIOR

•Electricvehicle(EV)driversreportthattheyspendbetween$10and$20perchargingsessionatpublicchargingstations.

•EVdriverschargetheirEVsatvariouspublicchargingstationsfor30minutestoanhour.About30%ofthembuyasnackordrinkwhilewaiting.

•Digitalwallet,creditcard,andacardconnectedtoanapparethemostfrequentpayment

methods.

•AquarterofEVdriversalsohaveagas-poweredvehicle.

•EVdriverslocatechargingstationsaboutequallyfromanappontheirphoneortheirvehicle’snavigationsystem.

•MostEVdrivers(62%)aredrivingaboutthesamenumberofmilestheydidbeforeowninganEV,withaboutathird(31%)drivingmore.

THEEVPUBLICCHARGINGEXPERIENCE

•AboutathirdofEVdriverssaytheyhave

experiencedatechnicalproblemwhiletryingtochargetheirvehicle;however,mostsayithappensrarely.

•Only15%ofEVdriverssaytheynormallyhavetowaitfiveminutesorlongertogetaccesstoacharger,while84%saytheyeitherdon’thavetowaitorthewaitislessthanfiveminutes.

•AllEVdriversegmentsratehavingmultiple

EVchargersatalocationintheirtopfivemost

desiredfeaturesinselectingacharginglocation.

•Thebundleoffeaturesthathasthehighest

reach(94%ofthemarket)includeschargers

locatedinhighlyvisibleareas,multiplechargers,visiblesecuritycameras,preparedfood,open

24/7,andachildren’splaygroundonthestationgrounds.

9

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

Phase1–SurveyResults

Note:Thefindingsfromthissurveyarebasedontheresponsesofthosewhoparticipatedinthesurvey.Resultsofothersurveysormarketstudiesmaydifferfromtheseresults.Forthisstudy,resultsareaccurateforthe500individualswhoparticipatedinthissurvey.

EVOWNERSHIP

AlmostallEVdriversowntheirelectricvehicles;only8%leasetheirvehicle(

1.1

).

AmajorityofEVdrivers(71%)claimthattheyorsomeonein

theirhouseholdhavejustoneEV,andabout30%claimthat

theyorsomeoneintheirhouseholdownmorethanoneEV(

1.2

).

AbouthalfofEVdrivers(49%)haveoneothervehiclein

additiontotheirEV,andathird(34%)havenoothervehicle.Amongthosewhoownothervehicles,25%havegas-poweredvehicles,21%havehybrids,andasmallnumberownadiesel-powered(3%)orhydrogen(1%)vehicle(

1.3

).

FIGURE1.1:EVOWNERSHIP

2%

27%

71%

FIGURE1.2:NUMBEROFEVSOWNED

92%

Own8%

Lease

100

ThreeTwo

One

80

60

40

20

0

Source:TEIElectricVehicleMarketInsights2024Source:TEIElectricVehicleMarketInsights2024

FIGURE1.3:NUMBERANDTYPEOFNON-EVVEHICLESOWNEDINADDITIONTOEV

FourThreeTwo

OneNone

1%

15%

49%

34%

100

1%

80

60

40

20

0

Gas-poweredvehicle25%

Hybrid21%

Diesel-poweredvehicle3%

Hydrogenvehicle1%

0101505

Source:TEIElectricVehicleMarketInsights2024

10

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

EVDRIVINGBEHAVIOR

ClosetohalfofEVdrivers(48%)haveanEVwithamaximummileagerangeofbetween300and400miles.Only15%saytheyhavearangeof400milesormore.Anotherthirdofdrivers(31%)

claimtohaveamileagerangeof200–299(

1.4

).

MorethaneightintenEVdrivers(82%)saytheydrivelessthan60milesaday,withthemean

being40miles.ClosetohalfofEVdrivers(47%)travel30–59milesonatypicalday,andmorethanathird(35%)drivelessthan30miles(

1.5

).

WhenaskediftheirdrivingmileagehadchangedsinceacquiringanEV,two-thirdsofEVdrivers

(62%)sayitdidnot,andathird(31%)claimtheyaredrivingmore(

1.6

).

FIGURE1.4:EVMAXIMUMMILEAGERANGE

400+miles

300–399miles

200–299miles

Lessthan200miles

0.8

0.6

0.4

0.2

0.0

1.0

15%

48%

31%

6%

Mean=302miles

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.5:EVDRIVINGMILEAGEPERDAY

120milesandabove90–119miles

60–89miles30–59miles

Lessthan30miles

2%

4%

13%

47%

35%

More

than

60Miles

19%

Mean=40miles

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.6:DRIVINGMILEAGECHANGE

100

Aboutthesame/Nodifference

Fewermiles

Moremiles

80

60

40

20

0

31%

62%

7%

Source:TEIElectricVehicleMarketInsights2024

11

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

EVCHARGINGBEHAVIOR

MostEVdrivers(69%)typicallychargetheirvehicleathome.Afewofthemchargeatparkinggarages(12%)andatroadsidechargingstations(8%),whichcanbelocatedathotels,restaurants,andotherdestinationchargingsites(

1.7

).

Astofrequencyofcharging,halfofEVdrivers(53%)revealthattheychargetheirvehicleacoupleoftimesaweekattheirtypicalcharginglocation,withaboutaquarter(23%)chargingeveryday(

1.8

).

TwoinfiveEVdrivers(40%)observethat,onaverage,atypicalchargingsessionaddsabout120milestotheirdrivingrange(

1.9

).

FIGURE1.7:TYPICALLOCATIONOFCHARGING

Shoppingmall

ConveniencestorewheregasisalsosoldAtwork

RoadsidechargingstationParkinggarage

Athome

2%

3%

6%

8%

12%

69%

0102030405060

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.8:FREQUENCYOFCHARGING

Everyday

Coupleoftimesaweek

Everyweek

Onceeverycoupleofweeks

80

60

40

20

0

100

23%

53%

20%

4%

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.9:DRIVINGCHARGINGSESSION

RANGEPERTYPICAL

120milesandabove90–119miles

60–89miles30–59miles

Lessthan30miles

80

60

40

20

0

100

40%

20%

17%

17%

6%

Source:TEIElectricVehicleMarketInsights2024

12

FIGURE1.10:USEOFPUBLICCHARGING

77%

USEPUBLICCHARGERS

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.11:FREQUENCYLOCATIONSAREUSED

PUBLIC

CHARGING

Roadsidechargingstation

Parkinggarage AtworkShoppingmall

Conveniencestorewheregasisalsosold

OthertypeofstoreOther

42%

38%

31%

30%

23%

15%

3%

01020304050

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.13:LOCATINGPUBLICCHARGERS

Everyday

Coupleoftimesaweek

Everyweek

Onceeverycoupleofweeks

OnceamonthLessthanonceamonth

4%

100

“Vehicle’suser

interface/

navigationsystem”Searchthroughanapponphone

Throughawebsite

Other

100

31%

80

80

60

60

20%21%

40

40

7%

20

20

16%

0

42%

48%

8%1%

PUBLICCHARGING

Aboutthree-quartersofEVdrivers(77%)claimthatinadditiontochargingattheirresidence,theyalsousepublicchargersfortheirvehicles

(1.10

).

Whenaskedwheretheychargetheirvehicles

outsidetheirhomes,42%saytheyuseroadsidechargingstations(e.g.,chargersathotels,

restaurants,andotherdestinationsites).Othersusechargersatparkinggarages(38%),their

workplace(31%),shoppingmalls(30%),andconveniencestores(23%)

(1.11

).

Astofrequencyofchargingoutsidetheir

residence,aboutathirdoftheseEVdrivers(31%)saytheyusepubliclocationsacoupleoftimes

aweek.One-fifth(20%)saytheyusepublic

chargingstationsweekly,and4%usethemeveryday(

1.12

).

Tofindacharginglocation,abouthalfofEV

drivers(48%)searchusinganappontheirphoneandtheotherhalf(43%)usetheirvehicle’s

navigationsystem(

1.13

).

FIGURE1.12:FREQUENCYOFPUBLICCHARGING

Source:TEIElectricVehicleMarketInsights2024Source:TEIElectricVehicleMarketInsights2024

13

Whenaskedwhichparticularapptheyuseto

locatepublicchargingstations,43%ofEVdriverssaytheyusetheTeslaapp,31%useEVConnect,and23%useChargePoint(

1.14

).

ProbingintowhetherEVdriverswouldchargetheircarsatadestinationthathasacharger

eveniftheydon’tneedtochargeup,43%ofEVdriverssaytheyareveryorextremelylikelytochargeatadestinationsite,and34%saytheyaresomewhatlikelytochargeatadestinationsite.Ontheotherhand,23%saytheyare

unlikelytochargeup(

1.15

).

WhenEVdriverswereaskedhowlongthey

wouldchargetheirvehiclesatapublicchargingstation,alittleoverhalfofthem(52%)saytheychargetheirvehiclesfor30minutestoanhour.Someofthem(27%)saytheychargetheircarsforlessthan30minutes(

1.16

).

FIGURE1.15:LIKELIHOODOFDESTINATION

00

CHARGING

FIGURE1.14:APPSUSED

43%

Teslaapp

31%

23%

EVConnectChargePoint

18%

18%

16%

15%

14%

13%

13%

In-carnavigationEVgo

10%

10%

AppleCarPlayElectrifyAmerica ChargeHub AndroidAuto PlugShareChargeway

3%

1%

DepartmentofEnergyEVCappVoltaOther

01020304050

Source:TEIElectricVehicleMarketInsights2024

9%13%

52%

27%

FIGURE1.16:LENGTHOFPUBLICCHARGING

ExtreamelylikelyVerylikely

SomehwatlikelyNotverylikelyNotatalllikely

≥90minutes60–89minutes30–59minutes<30minutes

80

60

40

20

14%

29%

34%

20%

3%

Source:TEIElectricVehicleMarketInsights2024Source:TEIElectricVehicleMarketInsights2024

14

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

MostEVdrivers(60%)

claimthattheynormallydon’thavetowaitto

connecttoachargeratapublicstation.

20

FIGURE1.17:WAITTIMEFORCHARGERAVAILABILITY

Opencharger

alwaysavailableLessthat5

minuteswait

Over5minuteswait

100

80

60%

60

40

24%15%

Source:TEIElectricVehicleMarketInsights2024

FIGURE1.18:CHARGERPORTSUSED

MostEVdrivers(60%)claimthattheynormallydon’thavetowaittoconnecttoachargeratapublicstation.Andwhentheydohavetowait,24%saytheywaitlessthanfiveminutesuntilachargerportbecomesavailable,and15%saytheywaitoverfiveminutestogetaccesstoacharger(

1.17

).

0

Two-thirdsofEVdrivers(64%)usedirectcurrentfastcharging(DCFC)chargerportsatpublic

chargingstations,27%saytheyuse240-volt

outlets,and9%revealtheyusea120-voltoutlet(

1.18

).

27%

64%

9%

Level1:120-voltoutlet Level2:240-voltoutletLevel3:DCfastcharging

2040

60

Source:TEIElectricVehicleMarketInsights2024

15

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

FIGURE1.20:LEAVETHECAR(78%)

FIGURE1.19:STAYWITHTHECAR(91%)

Surfthewebwithmyphone

Checkmyphoneformessagesandemails

Listentomusic

friendsmycar

ChatwithClean

WatchamovieReadabook/magazine SitnexttomycarPeoplewatch

Takeanap

43%

41%

40%

26%

26%

19%

16%

15%

12%

12%

01020304050

Grabasnackorsomethingtodrink

Usetherestroom

Shop

Takeawalk

Gotowork

Gotoanappointment/meeting

Other

38%

34%

30%

14%

10%

1%

22%

010203040

Source:TEIElectricVehicleMarketInsights2024Source:TEIElectricVehicleMarketInsights2024

Togetaglimpseofthecustomerexperience,EVdriverswereaskedwhattheydowhiletheirvehiclesare

charging.Datashowthat91%ofthemchoosetostayintheircars,but78%arealsoverylikelytoleavetheirvehicleswhilechargingatapublicchargingstation.

Whenaskedaboutthespecificactivitiestheydowhiletheircarsarecharging,amongthosewhochoosetostayintheircars,43%surfthewebwiththeirphones,41%checkmessagesandemails,and40%listentomusic.Therearealsoasignificantnumberofdriverswhocleantheircar(26%),makecalls(26%),watchamovie(19%),orread(16%)

(1.19

).

Amongthosewholeavetheircarswhilecharging,38%grabasnackorsomethingtodrink,34%usetherestroom,and30%dosomeshopping(

1.20

).

16

TRANSPORTATIONENERGYINSTITUTE|EVC|ELECTRICVEHICLEMARKETINSIGHTS

PAYINGFORPUBLICCHARGING

AbouthalfofEVdrivers(52%)typicallyspend$10–$20persessiontochargeuptheirEVs,withamean