江苏省2019届高三年级上册期末考试英语考试试卷汇编：阅读理解

阅读理解

南京市盐城市

第三部分阅读理解（共15小题：每小题2分，满分30分）

请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项，并在答题纸上

将该项涂黑。

A

CompanyNamesThatHaveSecretMeanings

Co-founderLarryPagewasatabrainstormingsessionat

Stanfordforanewmassivedataindexingwebsite.Someone

Googlesuggested“googolplex”-oneofthelargestdescribable

NUMBERS.Pageshorteneditto"googol.''Whenhelater

checkedfortheavailabilityofthedomainname,hemadea

mistakeandtypedin<4google^^instead.Buthelikedthename

andregistereditforhimselfandco-founderSergeyBrin.

ThisluxurycarmakercombinedelementsfromtheFord

andOldsmobilecompanieswhenitwasstartedin1902and

laterbecameknownforitsinnovationandhighquality.The

companywasnamedfortheFrenchexplorerAntoineLaumet

delaMotheCadillac,whofoundedthecityofDetroitin1701.

Companyco-founderGordonBowkerhassaidthatwhile

brainstormingnames,someonebroughtoutamapthatfeatured

o

theoldminingtownofStarbo.Thatmayhaveledhimtothink

ofStarbuck,thefirstmateinHermanMelville'sfamousnovel,

STARBUCKS^MobyDick.Notonlythecompanynamebutalsotheoriginof

itslogohasarousedgreatcuriosity.

TheinventorofRolex,HansWilsdorf,waslookingto

makeanelegant,yetprecise,wristwatch.Hewantedaname

♦fthatwaseasytosay,workedindifferentlanguages,andlooked

ROLEXgoodonthewatches.HesettledonRolexin1908.

56.Whichcompanynamehasacloserelationshipwithliterature?

A.Google.B.Cadillac.C.Starbucks.D.Rolex.

57.WhichofthefollowingstatementsisTrue?

A.Googlewasadoptedbecause“googol“wasnotavailablethen.

B.Cadillacwasnamedafterthefoundingfatherofthecompany.

C.Starbuckswasusedduetotheco-founder^loveforhistown.

D.HansWilsdorfintendedRolextobeuniversallyaccepted.

B

Ifyoucouldtravelbackintimefivecenturies,you'dencounterafreshlypainted“MonaLisa"inRenaissance

EuropeandcoolertemperaturesacrosstheNorthernHemisphere.ThiswasaworldinthemidstoftheLittleIce

AgeandaperiodofvastEuropeanexplorationnowknownastheAgeofDiscovery.

Butwhatifwecouldlook500yearsintothefutureandglimpsetheEarthofthe26thcentury?Wouldtheworld

seemasdifferenttousasthe21slcenturywouldhaveseemedtoresidentsofthe16century?Forstarters,whatwill

theweatherbelike?

Dependingonwhomyouask,the26thcenturywilleitherbealittlechillyorextremelyhot.Somesolaroutput

modelssuggestthatbythe2500s,Earth'sclimatewillhavecooledbackdowntonearLittleIceAgeconditions.

Otherstudiespredictthatongoingclimatechangeandfossilfuelusewillleavemuchoftheplanettoohotfor

humanlifeby2300.SomeexpertsdatethebeginningofhumanclimatechangebacktotheIndustrialRevolutionin

thel8oos,otherstoslash-and-burnagriculturalpracticesinprehistorictimes.Eitherway,tool-wieldinghumans

altertheirenvironmentandour26lhcenturytoolsmightbequiteimpressiveindeed.

TheoreticalphysicistandfuturistMichioKakupredictsthatinamere100years,humanitywillmaketheleap

fromatypezerocivilizationtoatypeIcivilizationontheKardashevScale.Inotherwords,we'llbecomeaspecies

thatcanusetheentiresumofaplanet'senergy,masteringcleanenergytechnologiessuchasfusionandsolarpower.

Furthermore,theyHlbeabletohandleplanetaryenergyinordertocontrolglobalclimate.

Technologyhasimprovedsignificantlysincethe1500s,andthispacewilllikelycontinueinthecenturiesto

come.PhysicistStephenHawkingproposesthatbytheyear2600,thisgrowthwouldsee1()newtheoreticalphysics

paperspublishedevery10seconds.IfMoore'sLawholdstrueandbothcomputerspeedandcomplexitydouble

every18months,thensomeofthesestudiesmaybetheworkofhighlyintelligentmachines.

Whatothertechnologieswillshapetheworldofthe26lhcentury?FuturistandauthorAdrianBerrybelieves

theaveragehumanlifespanwillreach140yearsandthatthedigitalstorageofhumanpersonalitieswillenablea

computerizedstateoflivingforever.Humanswillfarmtheoceans,travelinstarshipsandresideinbothlunarand

Martiancolonieswhilerobotsexploretheoutercosmos.

58.WhydoestheauthormentiontheLittleIceAgeinthefirstparagraph?

A.Toshowtheseverityofthecurrentglobalwarming.

B.Tostressthecloseconnectionwiththecurrentclimate.

C.Toprovidecontrasttothepredictionoffutureclimate.

D.Toillustratetheimportanceofprotectingtheenvironment.

59.ThepredictionthatEarthwillcooldownisbasedon

A.changesinsolaractivityB.ongoingclimatechange

C.previousgeneralassumptionsD.currentconsumptionoffossilfuel

60.Whateffectwillthe26thcentuiytechnologieshaveonhumanbeings?

A.Humanswillsufferfromsevereglobalwarming.

B.Cybertechnologyhelpshumanpersonalitiessurvive.

C.Humansneedn'tworkwiththeapplicationofrobots.

D.Highlyintelligentmachineswillreplacehumans.

C

Howwouldyoudescribeyourstyle?Formal?Classical?Casual?Smart?Firstofall,whatisstyle?Let'sheara

fewwordsofwisdomfromthewise."'Styleisknowingwhoyouareandwhatyouwanttosay,"(GoreVidal);

“Styleisanexpressionofindividualismmixedwithcharm,"(JohnFairchild);"Styleistheperfectionofapointof

view75(RobertEberhart);44Styleisasimplewayofsayingcomplicatedthings,(JeanCocteau);uStyleisthedress

ofthoughts,(LordChesterfield).

So,nowyouknowwhatstyleis,you'llneedtobuysomeclothes.Butwhere?IntheUK,youcangetreally

cheap,stylish,second-handclothesatcharityshops.They'regreatifyouwantexclusivelabelsbutdon'twantto

paytheprice.Theonlydifficultyisdiscoveringwherethereallygoodbargainsare.Butdon'tworry,LeilaGraycan

helpyouhere.She'stheproudownerofavintageHardyAmiescoat,pickedupatacharityshopfor£20—agood

dealwhenyourealizeitcostmorethan£800new."Ybuhavetogotothericherareasofacity,^^shesays."That's

whereallthelabelsare.Itcantakeabitofhuntingaround,butthatishalfthefun,andthere'salotofburied

treasurejustwaitingtobediscovered.^^

So,nowyouknowwheretobuyyournew,stylishclothes,howdoyouacquireyourstyle?Expertssaythat

mixingandmatchingfromcharityshopscanhelpyoufindyourownstyle---somethingthat'sreallyyou.That's

whatScottishmusicianMorusdid."Myfashiontipisthis,"hesays,“Lookatyourselfwiththeeyeofagraphic

designer.Ifyoucan'lbeattractive,aimfor4interesting9or'original'."Momus'uniquestylecouldevenmakehim

happier,too.AspsychologistMarilynEliasexplains,thehappiestpeople4judgethemselvesbytheirownyardsticks,

neveragainstwhatothersdoorhave,,.

ShoichiAoki,thefounderofJapanesestreetstylemagazineFRUiTS,agrees.<6Ithinkrealfashioniswhat

peoplewearonthestreets,theclothesthattheywear,thewaythattheywearthem,“hesays."Whatyouseein

fashionmagazinesandonmodelshasbeenstyledandit'smorecommercial.Hesaysthathisinspirationfor

FRUiTScamefrompeoplecombiningtraditionalJapaneseclothingsuchasthekimonoand46getaM(Japanese

woodenclogs)withWesternfashion."Thisreallycaughtmyeye,^^Aokiadds.Thesestylesmayseemwild,but

Aoki'sideaisnot:bebold,becreativeandfindsomethingthatsuitsyou.

Maybeit'stimetocreateyourownlook.Therearemanyonlineguidestohelpyou.Perhapsthebestadvice

comesfromawebsitecalledwikiHow,“Ifyouseesomethingyoulike,,,itsays,“feelfreetocopy,butdon'tmake

yourselfaclone...mixitupandmakeityours."Thinkaboutit!

61.Whatshouldyoufirstdotochoosetheystylethatbestsuitsyou?

A.Followtheimagesofthewisepeople.B.Goforwhateverisfashionable.

C.Simplifycomplicatedexpressions.D.Figureoutwhatatruestyleis.

62.Whatdoestheunderlinedword"that"inParagraph2referto?

A.Gettingclothesofleadingbrands.B.Buyingclothesatratherlowprices.

C.Searchingforreallygoodbargains.D.Startingacharityshopsellingclothes.

63.WhatisthefocusofShoichiAokiandhismagazineFRUiTS?

A.Commercializationoffashionmagazines.

B.Expressionofsomethingpersonalandcreative.

C.Designingfashionablewearformeninthestreet.

D.PromotingJapanesetraditionalclothingworldwide

64.Whatisprobablythebesttitleforthepassage?

A.HowtofindthestylethatsuitsyouB.Wheretopickupabargain

C.WhattoweartodevelopyourstyleD.Whomtomodeltobepopular

D

J.K.Rowlingistheauthorofthemostsuccessfulbookseriesinhistory,butherattempttotakeonanew

careerasascreenwriterhasn'tbeenassmoothasshemayhavethoughtitwouldbe.Thesequel（续篇）,“Fantastic

Beasts:TheCrimesofGrindelwald^^,showsthateventhemostsuccessfulauthorintheworldisinneedofchecks

andbalanceswhenmakingthetransitiontocinema.

FollowingthesaleofhalfabillioncopiesoftheHarryPotterseries,Rowlingisworkinghardtoextendand

enrichthemythologyshecreatedaroundthechildwizard.IncontrasttotheeightHarryPottermovies,whichwere

basedonthesevenbooksandmostofwhichwerewrittenbyexperiencedscreenwriterSteveKloves,the“Fantastic

Beasts“seriesisscriptedonlybyRowling.Thistimesheskippedthebookstoresandwentstraighttothemovie

theater.

The“FantasticBeasts“seriestakesitstitlefromoneofHarryPotter'stextbooks.Theleapbackwardintime,a

newsetofadultheroesandaglobe-spanningbackgroundshowthatRowlingisintunewithherfansandthespirit

ofthetimes.HarryPotterandhisfriendsstartedoutasatypicalproductof1990snaivety,butsincethentheloyal

veteranaudiencehasexperiencedtheshocksofthe21stcenturyandgrownmatureanddiscouraged.The''Fantastic

Beasts“seriesfeellesslikechildren'sfare;theydealwithadultsandfrighteningeventsthatoccurredinEuropeat

theendofthe1920s.

Ifs1927,andthecriminalGrindelwaldhasescapedfromprisontoEurope.Thehero,NewtScamander,a

zoologistoffantasticbeasts,preferstodistancehimselffrompoliticsandmaintainhisimprovisednaturereservein

London.ButtheyoungProf.Dumbledoreremindshimthatneutralityisnotanoptioninhardtimes.Dumbledore

urgeshimtocrosstheChanneltoParisandstopGrindelwald,whoistryingtoplotawartoensurethepurityofthe

wizardrace.

Theroughoutlineoftheplotconstitutesonlypartofthemovie.Therearemanyothercharacterswhoappear

inthemystery.IwillmentiontheboyCredencewhocontinuestohaveacentralroleinthestrugglebetweenthe

heroandthevillain,evenashisbackgroundremainsamystery.Similarly,Newt'sbrotherandpartner,the

snake-womanNagini,andothernewandoldcharactershintatanobscurepastandfuture.Rowlingpopulatesher

worldwithcharacterslargeandsmall,oddbeastsandsimplifiesitsstorytolaythefoundationworkoftheuniverse.

Thefilmlaysstrongfoundationsofmystery,butforgetstobuildanysortofstructureabovethem.It'slikea

constructionsitewherethebudgetranouttoofast.

Withmoviescreensfullofsuperheroesandfantasyfilms,andeverystudiotryingtofloatafictionaluniverse,

Rowlingistoday'smostcreativebuilderofcinemaworlds,butthere?sstilladifferencebetweenheranda

mega-corporationlikeDisney.EverycharacterandbeastistherebecauseRowlingsaidso,notbecausethe

marketingdivisionthoughtitwouldpromotesalesofmerchandise.Rowlingclearlyhasatruepassiontocreatea

mythology,andjustasclearly,shehasn'tyetfinishedcreatingit.

The"FantasticBeasts^^seriesoffersaworldevenfullerthanthatofHarryPotter.Oncemoreshecollaborates

withDavidYates,whodirectedthelastfourHarryPottermoviesandnowthetwo“FantasticBeasts“pictures.Still,

theworldshe'screatedwouldbeevenmorewondrousifRowlinghadonlyfilleditoutwithacrystallizedoratleast

coherentplot.IntheHarryPotterseries,shemostlysucceededinmakingthefilmsintoindependentworks.But

withoutexperiencedscreenwriterstomediatebetweenherimaginationandthescreen,thetwo"FantasticBeasts”

episodesaremorelikeachessgameinwhichthecreatormovescharactersfromAtoBaspartofabroader

strategy-whichremainsunclear.

“FantasticBeasts:TheCrimesofGrindelwald^^isafilmmadeforexistingfansanddoesn'tbothertoappealto

anewaudience.Notbychancedoesitofferamorematureworldfbrfanswhohavegrownupatleastasmuchas

DanielRadcliffe.Forthem,themoviedeliversthegoods,butlittleofthemagicremains.IfRowlingcontinuesto

putoutfilmswithoutabeginningandanend,herworldwillcollapse,leavingonlythemiddle.Itmaybe

entertainmentwithcaptivatingcharactersandeffects,butit'snotamovie.

65.WhatchangeshasJ.K.Rowlingmadeinherwritingcareer?

A.Shewasforcedtoabandonheroriginalwritingcareerandstartanewone.

B.Shewasdeterminedtoskipthebookstoresandpublishbooksonherown.

C.ShestartedanewfantasybookhavingnothingtodowiththeHarryPotterseries.

D.ShetriedtoenrichtheHarryPotterseriesasascreenwriterratherthananovelist.

66.Whoareprobablythetargetaudienceofthe"FantasticBeasts“series?

A.Kidsnewlyintroducedtomagic.B.Teenagestudentswithgranddreams.

C.Adultsgoingthroughlifechanges.D.Professionalcriticsoffantasybooks.

67.Whatarethefeaturesofthe"FantasticBeasts,,series?

A.Complexstoryandexcitingcharacters.

B.Simplestorybutabundantcharacters.

C.Childishstoryandstrangecharacters.

D.Sadstorybutinspiringcharacters.

68.BigcorporationslikeDisneychoosemoviecharactersandbeastsbasedon.

A.potentialprofitabilityofthemoviesB.preferenceoftheirscreenwriters

C.consultationwiththeoriginalauthorD.investigationintosuccessfulfilms

69.HowdoestheauthorexplainRowling'sfailuretocreateaclearplot?

A.Bydescribingshootingprocesses.B.Bylistingofficialstatistics.

C.Bydrawingacomparison.D.Bycitingexamples.

70.WhatdoestheauthorthinkofJ.K.Rowling'sperformanceasascreenwriter?

A.Itisreallyadisappointmentformoviegoers.

B.Itiswidelyacknowledgedbyherbookfans.

C.Thereexitsmuchmoremagicinherscreenplay.

D.Thereisstillmuchroomforimprovement.

第三部分阅读理解（共15小题；每小题2分，满分30分）

56.C57.D58.C59.A60.B61.D62.C63.B64.A65.D66.C67.B68.A69.C70.D

阅读理解：

A篇

本文讲述了四家公司名背后蕴藏的故事，摘自外网。

56.答案为C,题目设问是公司名和文学相关，根据原文中星巴克联合创始人由小镇名Starbo,联想到

了HermanMelvilletl\l《白鲸》可得知。

57.答案为D,选项A错在google源于拼写错误，而不是googol域名不可用；B选项中，Cadillac取名

于Frenchexplorer,底特律的创始人而不是公司的foundingfather；C选项中，Starbuck源自于《白鲸》的角

色,Starbo才是小镇的名字；D选项由原文“Hewantedanamethatwaseasytosay,workedindifferentlanguages,

andlookedgoodonthewatches.“可得知。

B篇

本文对5世纪之后地球的气候做了预测，摘自外网。

58.答案为C,本题考察写作手法。作者借由谈论历史出现的LitterIceAge来和5世纪后预测的形成对

比。

59.答案为A,根据设问中“cooldown”得知考察的是地球将变凉快的假设，根据文章第三段第二句“Some

solaroutputmodelssuggestthatbythe2500s,Earth'sclimatewillhavecooledbackdowntonearLittleIceAge

conditions.“可知。

60.答案为B,根据设问定位至文章最后两端，通过最后一段第二句可得知答案，人们可将人格进行数

字话储存，实现点电脑的永生。

C篇

C篇讲述的是风格时尚是什么，如何实现自我的风格时尚，摘自外刊。

61.答案为D,第一段可带领学生进行赏析。摘录了几名知名人士对“风格时尚''的理解，结合文章第二

段第一句的过渡句可得知，首先要弄明白究竟什么是“style”。

62.答案为C,本题考察指代。that通常指代上文的事务，再根据本句后半部分halfthefun得知答案为

C选项。

63.答案为B,注意干扰选项D,原文中和服给ShoichiAoki带来的是创刊的灵感，题目设问则是focus,

因此答案根据倒数第二段最后一句可知。

64.答案为A,本题考察标题的选择，根据文章整体得知A为正确选项。

D篇

本文对J.K.Rowling的新角色一《神奇动物在哪里》编剧做了评价，同时涉及到部分《神奇动物在哪里》

情节和人物相关知识，摘自外网。

65.答案为D,考察细节，根据文章第一段“herattempttotakeonanewcareerasascreenwriterhasn'tbeen

assmoothasshemayhavethoughtitwouldbe”可知。

66.答案为C,考察细节，根据文章第三段得知《神奇动物在哪里》是•本《哈利波特》粉丝向作品，

但是经历岁月变迁之后，书的内容变得“lesslikechildren'sfare;theydealwithadultsandfrighteningeventsthat

occurredinEuropeattheendofthe1920s.”

67.答案为B,总结归纳题。根据文章第四段和第五段对《神奇动物在哪里》一书的情节和角色描写可

得出答案为B选项。

68.答案为A,考察细节，根据文章第六段“EverycharacterandbeastistherebecauseRowlingsaidso,not

becausethemarketingdivisionthoughtitwouldpromotesalesofmerchandise.“可知。

69.答案为C,考察写作手法，根据文章第五段最后一句"Thefilmlaysstrongfoundationsofmystery,but

forgetstobuildanysortofstructureabovethem.It'slikeaconstructionsitewherethebudgetranouttoofhst.“可

知。

70.答案为D,考察情感与态度，根据最后一段可知。

宿迁市

第三部分：阅读理解（共15小题；每小题2分，满分30分）

请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项，并在答题纸上将

该项涂黑。

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B

Ourcitieshaveneverbeendenser,taller,orbusierthantheyarenow,andwiththat,comestheconstantbattle

forland.Butifwelookataerialimagesofanycitycenter,wecanquicklyspotplentyofunusedspace—the

rooftops.

Sowhatcanweusethispreciousresourcefor?Inagrowingnumberofhigh-densitycities,someofitis

dedicatedtorecreation—everythingfrombarsandpools,tosoccerpitchesandrunningtrackscannowbefound

atopskyscrapers.Butwhenarooftopoffersaccesstosunlight,therearetwomoreobviouscandidatesforitsuse-

agricultureandsolarpower.

Greenroofshavebeengrowinginpopularityformorethanadecade,andinsomecases,growinginscaletoo.

Greenroofscanprovideahabitatforbirdsandinsectsinanotherwisehostileenvironment.

Citiescanbeseveraldegreeswarmerthanthesurroundingcountryside.Greenroofscomewiththeadded

benefitofmitigatingthedreadedurbanheatislandeffect.Treesandgreenspacescanabsorbshortwaveradiation,

anduseittoevaporatewaterfromtheirleaves—akindof'doublecooling,effect.

Withfoodsecurityandurbannutritionever-higherontheagendafortheUnitedNations,there*salsoa

worldwidemovementofusinggreenroofsforhyper-localfoodproduction.Inregionswithsuitableclimates,

hundredsofdifferentvegetables,fruits,andsaladleavescanbegrownonrooftops.

Butwhataboutsolarpower?Withsomanycitiesnowstoppingusingfossilfuels,andthecostsofsolarpanels

droppingdramatically,PVsystemshavebecomethe'goto'optionforgeneratingdistributedpowerinbuilt-up

areas.And,evenwithstandardcommercialpanels,theenergygainsaredramatic.ItisestimatedthatrooftopPV

systemscouldgeneratealmost40%ofelectricitydemandsnationwide.

There'snodoubtthatinbothcases,anetworkof'productiverooftops9couldbenefitthelocalcommunityby

supplyingaportionofanecessaryresource—eitherfoodorelectricity—whilealsoreducingtheirenvironmental

burden.Butisonebetterthantheother?

ThiswasthequestionposedbyresearchersfromMITandtheUniversityofLisboninarecentpaperinthe

journalCities.Focusingontherooftopsofamixed-useneighborhoodinLisbon,theycarriedoutaCost-Benefit

Analysis.Startingwithexistingdataoneverythingfrominstallationcostsandresourcesused,tocarbonfootprint

andyield,theymodelledtheimpactthateachinstallationwouldhaveonthelocalcommunityoveraperiodof50

years.

Andbylookingatitthatway,theyconcludedthatforLisbon,theuseofrooftopsforfoodproductioncould

yieldsignificantlyhigherlocalvaluethansolarPVenergygeneration.Ofcourse,thisisverysite-specific.Thereis

noone-size-fits-allsolutiontomakecitiesmoresustainable,andanyonewhotellsyouotherwiseismassively

over-simplifyingacomplexissue.Now,allIhopeisthatsomeofthosedecisionmakersstartusingit.

58.Accordingtothepassage,greenroofsdon'tmakeadifferenceto.

A.medicineB.agricultureC.electricityD.ecology

59.Whatdoestheunderlinedsentencemeaninthelastparagraph?

A.Lisbonistheperfecttargetedcityforresearchers.

B.Inanothercity,theoppositeconclusioncanbedrawn.

C.TheconclusionaboutLisboncanapplytoallothercities.

D.Itdoesn'tmakesensetoinstallrooftopPVsystemsinLisbon.

60.Theauthorwritesthisarticleinorderto.

A.instructdecisionmakerswhattodo

B.informusoftheriseofurbanrooftops

C.predicttwofieldswherewecanuserooftops

D.persuadeustomakecitiesmoresustainable

C

Itisapsychologicalstrategythatallparentswillbefamiliarwith:insteadofscoldinganmisbehavingchild,

focusinsteadinrewardingthemforgoodbehaviour.

Nowtheideaiswellreceivedoutsidethenursery,withimplicationsfbreverythingfromrecyclingclothesto

policing.

Consumersendupwithpilesofunwantedclothes.EveryyearintheUK,300,000tonnesendsupinlandfill——

235millionindividualitems.

Nowhowever,appssuchasReGain,RegiveandStuffstraremakingitsimpler-andmoreworthwhile-for

peopletoreturntheirunwantedclobber.

TheReGainappcanbeusedtofindoneof20,000drop-offpoints.Inreturn,thediligentconsumerearns

rewardssuchasdiscountcouponsforhighstreetretailers.StuffstrworksinpartnershipwithJohnLewistohelp

peoplegetcashinreturnforunwanteditemsfromthechain.

“Possiblytheonepredictionthatweeconomistsgetrightisthatifyouincentivise（激励）abehaviour,youwill

getmoreofit,"saysDrMatthewLevy,alecturerineconomicsattheLondonSchoolofEconomics.

Hecitesresearch,includinghisown,showingthatfinancialincentivesencouragingregularexercise,stopping

smokingandlosingweighteffectivelypromotehealthybehavioursandthatthereisnobacklashwhenthe

incentivesareremoved.4tIfanything,theincentivescanbeusedtojump-startahealthyhabitthatkeepsgoing,“he

says.

Inthefourmonthsafteritslaunch,theReGainschemereceivedalmost17,000parcelscontaining47tonnesof

usedclothesandshoes,ofwhich95%couldpotentiallybereused,accordingtoitsfounderJackOstrowski.

“Weneedtofindawaytoinfluencebehaviour,anddiscountcouponshelp,^^hesays.Theplatformisalso

workingwithbrandsandretailerstofindwaystodivertusedclothesfromlandfillsandintotheproductionofnew

clothes,headds.

Otherrewardschemeshavehadsuccessinencouragingbehaviouralchange.

WhenpoliceinCanadaissuedt4positivetickets”—couponsforfreefoodormovietickets—torewardgood

behaviouramongyoungpeople,theyreportedanalmost50%dropinyouth-relatedservicecalls.

“Myofficerswouldsay4Intheolddayswe'ddriveupinthepolicecarandthekidswouldrunawayfromus,

nowtheyruntous,.^^

Inasimilarventure,Hullcitycouncilhaveannouncedpla