某地产文化馆思路策划案

某某某某地产艺文化馆-思路策划案-LA·CITECULTURALCENTERIDEAPLANNERCHINAOVERSEASPROPERTYB/某某某某某某科技有限公司/【引言】LA·CITECULTURALCENTERIDEAPLANNER每一段伟大的历史，都源自前行的力量每一座富含深厚文化底蕴城市，都有与之匹配的地标它们是一座城市的“可视符号”同时也呈现了一座城市的文化信仰与精神图腾LA·CITE某某某某地产，位于武汉新晋世界级历史人文聚集展示区——“长江文明之心”长江主轴内环滨江之地，拥揽长江大桥、龟山城市地标面对汉阳千年古城与长江主轴战略叠加之地，中海地产以全局视野和国际标准，结合在地文化属性，注重对城市精神内核的传承与发扬保留城市肌理与烟火气，延续城市记忆，焕活城市新生以人居地标对望人文地标，谱写城市文明进程的全新图腾以地标对望地标，谱写城市文明图腾【策略思路】Facinglandmarkswithlandmarks,creatingatotemofhumanhabitation让人置身其中感受时空关系，站在现在回望过去，触摸历史痕迹展现汉阳古城千年历史文化与城市更新的融合与再造，“唤醒”汉阳古城【策略落脚点】本次策展我们以“长江文明之心”为理念，以城市文化为基底，风土人文为空间内容，历史古迹为场所精神，传承历史连接未来，通过叠加此四个层次来延续场所记忆文明起源ORIGINOFCIVILIZATION文化溯源CULITURALTRACEAILITY城市之根ROOTSOFTHECITY未来之芯THEHEARTOFTHEFUTURELA·CITECULTURALCENTERIDEAPLANNERLA·CITE【主题内核】继承千年历史文脉，让千年古城与现代生活于此融合共生江流天地与繁华尽揽完美结合长江文明之心HeartoftheYangtzeRiverCivilizationInheritingathousandyearsofhistoryandculture,themillenniumoldcityandmodernlifeareintegratedandcoexistedherewiththeperfectcombinationofriverflow,heavenandearth,andprosperity.01第一重空间：文明起源originofcivilization文化篇|文明起源--2F布置参考OriginsofCivilization-2FLayoutReference从解构中华文明长河的思路出发，使用数字化的手段，将文明通过视听、互动、科技等体验方式展现给大众，共同打造具有全球影响力的中国文化符号。StartingfromtheideaofdeconstructingthelongriverofChinesecivilization,usingdigitalmeans,thecivilizationwillbepresentedtothepublicthroughaudio-visual,andtogetherwewillcreateaChineseculturalsymbolwithglobalinfluence.|文明起源--2F布置参考OriginsofCivilization-2FLayoutReference从解构中华文明长河的思路出发，使用数字化的手段，将文明通过视听、互动、科技等体验方式展现给大众，共同打造具有全球影响力的中国文化符号。StartingfromtheideaofdeconstructingthelongriverofChinesecivilization,usingdigitalmeans,thecivilizationwillbepresentedtothepublicthroughaudio-visual,andtogetherwewillcreateaChineseculturalsymbolwithglobalinfluence.|文明起源--2F布置参考OriginsofCivilization-2FLayoutReference从解构中华文明长河的思路出发，使用数字化的手段，将文明通过视听、互动、科技等体验方式展现给大众，共同打造具有全球影响力的中国文化符号。StartingfromtheideaofdeconstructingthelongriverofChinesecivilization,usingdigitalmeans,thecivilizationwillbepresentedtothepublicthroughaudio-visual,andtogetherwewillcreateaChineseculturalsymbolwithglobalinfluence.|文明起源--2F布置参考OriginsofCivilization-2FLayoutReference从解构中华文明长河的思路出发，使用数字化的手段，将文明通过视听、互动、科技等体验方式展现给大众，共同打造具有全球影响力的中国文化符号。StartingfromtheideaofdeconstructingthelongriverofChinesecivilization,usingdigitalmeans,thecivilizationwillbepresentedtothepublicthroughaudio-visual,andtogetherwewillcreateaChineseculturalsymbolwithglobalinfluence.|文明起源--2F布置参考OriginsofCivilization-2FLayoutReference从解构中华文明长河的思路出发，使用数字化的手段，将文明通过视听、互动、科技等体验方式展现给大众，共同打造具有全球影响力的中国文化符号。StartingfromtheideaofdeconstructingthelongriverofChinesecivilization,usingdigitalmeans,thecivilizationwillbepresentedtothepublicthroughaudio-visual,andtogetherwewillcreateaChineseculturalsymbolwithglobalinfluence.02第二重空间：文化溯源CulturalTraceability文化篇|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.|文化溯源--3F布置参考CulturalTraceability-3FLayoutReference3F四周结合在地文化属性，注重对城市精神内核的传承与发扬，以艺术化的形式进行楚、知音文化溯源的展现。3Ffourweekscombinedwiththelocalculturalattributes,focusingontheinheritanceanddevelopmentofthecoreofthecity'sspirit,intheformofanartisticdisplayofculturaltraceability.03第三重空间：城市之根RootsoftheCity城市篇|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.|城市之根--3F布置参考CulturalTraceability-3FLayoutReference3F四周展现武汉城市起源地，将汉阳古城千年历史文化与城市融合与再造，谱写城市文明图腾。Around3F,itshowstheoriginofWuhancity,integratesandrecreatesthethousand-yearhistoryandcultureofHanyangAncientCitywiththecity,andcomposesthetotemofurbancivilization.04第四重空间：未来之芯TheHeartoftheFuture未来篇|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference3F中间进行中海品牌价值展示，中海地产作为城市更新的领航者，引导功能、产业、文化和城市面貌全面复兴，打造武汉城市更新示范样板。Inthemiddleof3F,thebrandvalueofChinaShippingisdisplayed,andChinaShippingRealEstate,astheleaderofurbanrenewal,ndustry,cultureandurbanoutlooktocreateamodelofWuhan'surbanrenewal.|未来之芯--3F品牌价值参考CulturalTraceability-3FLayoutReference