【结案报告】TCL+谭维维娱乐项目传播报告

谭维维×TCL超级品牌日娱乐项目传播报告Contents目录01020304新媒体预热传播娱乐PR媒体传播京东&TCL谭维维送惊喜苏宁×谭维维粉丝网络见面会05维所欲为演唱会品牌露出—项目附赠权益01新媒体预热传播项目从6月4日执行开始-6月9日执行传播总体效果如下：1、3条微博KOL，阅读量超841万；TCL品牌总曝光超1900万；2、#娱十迷#微博话题总阅读量216万；3、粉丝阵地活动信息露出置顶，总曝光量超过100万；4、维维去哪儿H5完成10个微信大号传播量，完成近10万阅读量及10万+H5点击量传播概述新媒体传播数据总览6月4日—TCL超级品牌日倒计时海报发布KOLID：一起神回复

曝光量：460万发布信息获得评论：3002转发：99086月4日—#娱乐圈十大未解之谜#KOL发布6月4日—#娱乐圈十大未解之谜#KOL发布实际阅读量357.8万6月8日—解密#娱乐圈十大未解之谜#KOL发布KOLID：一起神回复曝光量：472万新浪内容标记—精选转发：11601评论：30246月8日—解密#娱乐圈十大未解之谜#KOL发布实际阅读量356.4万6月4日—#娱乐圈十大未解之谜#传播详情话题阅读量：216万人气组合、谭维维等话题引起网友热议/p/1008088c2f84ce7cda04d45866f1a0dcbdffca6月5日—#维维的魔盒#官博配合#娱十迷#话题热度发布维维的魔盒海报6月5日—TCL会员官博促销信息发布官博发布促销信息6月5日—官博促销信息KOL转发扩散KOLID：当时我就震惊了

曝光量：957万转发：8805评论：3424实际阅读量129.5万6月5日—官博促销信息KOL转发扩散效果6月5日—促销信息及活动在粉丝阵地露出消息置顶京东TCL链接插入产品文字信息露出帖子地址：/p/3807853726?pn=16

6月8日微信大号H5传播数据汇总

阅读量：9376阅读量：9267阅读量：9948阅读量：8118阅读量：8176阅读量：10219阅读量：11351阅读量：4968

6月8日微信大号H5传播数据汇总

阅读量：10882阅读量：1125010个微信公众大号，发布当天传播覆盖曝光92955588人次累计阅读量93915累计点赞830次

6月8日维维去哪儿H5传播数据汇总

后台用户浏览量地址：/deg/tcl/4/getpv.php促销信息趣味露出6月9日—微微去哪儿H5百度贴吧传播维维去哪儿H5二维码品牌LOGO露出消息置顶帖子地址：/p/381643029502传统PR传播项目从6月5日执行开始-6月11日执行传播总体效果如下：1、总计实现519+条媒体报道链接，约95%以上的报道都有TCL品牌植入；2、共计7个/焦点图推荐，41个图文/首页推荐；3、总计7家APP进行了新闻推荐，如：ZAKER新闻APP、土豆视频APP等；4、总计7家平台参与了线上活动传播，且对活动都有重点推荐，共获13个/焦点图推荐；25个图文/首页推荐；5、媒体新闻曝光量（不包含媒体活动，电视节目，及手机APP推送曝光量）达：319188600NO.16月10日落地活动传播报告落地活动-娱乐媒体发布概述主题：谭维维携TCL落地活动执行内容：娱乐媒体邀请、通稿策划撰写、访谈提纲制定及娱乐媒体公关报道

传播效果：(截止当前)1、共计183条新闻总转载量；约95%以上的报道都有TCL品牌植入；2、门户+二类网站娱乐/音乐推荐：共计7个/焦点图，41个娱乐/音乐首页显要文字链推荐；3、7大APP娱乐首页进行了新闻推荐，如：ZAKER新闻APP、土豆视频APP等；传播发布列表编号媒体类型媒体属性覆盖城市媒体名称发布频道优势位置推荐发布日期发布链接1网站-门户娱乐频道全国搜狐网音乐焦点图6月12日/20XX0611/n414819382.shtml2网站-门户娱乐频道全国凤凰音乐焦点图6月12日/a/20XX0611/39746353_0.shtml3网站-门户娱乐频道全国网易娱乐频道首页文字链入口6月12日/15/0611/08/ARQL7DJV00031H0O.html4网站-门户娱乐频道全国中国新闻网娱乐焦点图6月12日/yl/20XX/06-10/7335646.shtml5网站-门户娱乐频道全国环球娱乐频道首页文字链入口6月12日/yuleyaowen/20XX-06/6656691.html?qq-pf-to=pcqq.c2c一、落地活动-门户媒体报道新闻转载概览新闻转载概览新闻转载概览1、发稿媒体：搜狐——音乐频道首页焦点图发布截图搜狐娱乐品牌信息植入搜狐——品牌植入方式发布截图2、发稿媒体：网易-音乐焦点图发布截图网易-其他入口网易娱乐图片首页网易娱乐首页要闻网易悦图娱乐首页发布截图网易-品牌植入方式网易娱乐品牌信息植入发布截图3、发稿媒体：中国新闻网—娱乐频道首页焦点图发布截图中国新闻网-其他图位入口中国新闻网首页独家报道中国新闻网大首页中国新闻网娱乐首页发布截图中国新闻网-其他图位入口中国新闻网娱乐首页中国新闻网娱乐首页要闻发布截图中国新闻网-品牌植入方式中国新闻网娱乐品牌信息植入发布截图4、发稿媒体：凤凰网—音乐频道首页焦点图发布截图凤凰网—品牌植入方式中国新闻网娱乐品牌信息植入发布截图5、发稿媒体：环球网-娱乐频道首页音乐焦点图发布截图环球网-品牌植入方式环球娱乐品牌信息植入发布截图其他网络推广截图Msn娱乐首页人民网娱乐首页推荐人民网娱乐首页要闻央视网音乐首页台湾网娱乐首页发布截图中国网娱乐首页中华网娱乐首页娱乐网首页新疆网娱乐首页华东在线娱乐首页其他网络推广截图发布截图桐梓在线娱乐首页中国演出网热视网msn文娱滨州新闻网其他网络推广截图发布截图其他网络（部分）品牌植入中国日报网大众网中国台湾网发布截图其他网络（部分）品牌植入中国台湾网中国网东北网发布截图编号媒体类型媒体属性覆盖城市媒体名称发布频道优势位置推荐发布日期点击量发布链接1视频网娱乐频道全国PPTV娱乐首页推荐6月12日1043/show/XRjiaYckvn91AviaY.html2视频网娱乐频道全国风行娱乐首页推荐6月12日1003/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.233视频网娱乐频道全国乐视娱乐首页推荐6月12日20000+/ptv/vplay/22932122.html4视频网娱乐频道全国土豆音乐首页推荐6月12日30000+/programs/view/ntbKri47EYg/5视频网娱乐频道全国优酷娱乐首页推荐6月12日100，000+/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.26视频网娱乐频道全国搜狐娱乐-6月17日100，000+/us/260267439/80495667.shtml7视频网娱乐频道全国腾讯娱乐-6月17日101,000+/page/u/v/c/u01570bmcvc.html8视频网娱乐频道全国优酷娱乐-6月17日3874/v_show/id_XMTI2NDQyNTEwNA==.html%EF%BC%9F累计点击量约：35，000+传播发布列表二、落地活动-网络视频媒体发布截图1、发布媒体：PPTVPPTV娱乐频道首页推荐PPTV品牌植入画面：发布截图2、发布媒体：风行风行网娱乐频道首页推荐风行网大首页推荐发布截图风行品牌植入画面：发布截图3、发布媒体：乐视乐视焦点图推荐发布截图乐视品牌植入画面：发布截图4、发布媒体：土豆土豆音乐频道首页推荐土豆音乐首页焦点图发布截图土豆品牌植入画面：发布截图5、发布媒体：优酷视频优酷娱乐频道首页推荐发布截图优酷网品牌植入画面：发布截图搜狐视频品牌植入画面：视频播放量：100，000+发布截图腾讯视频品牌植入画面：视频播放量：101，000+发布截图腾讯视频品牌植入画面：视频播放量：3874发布截图手机移动APP媒体共计7家进行了娱乐首页推荐：网易新闻APP、今日头条新闻APP、ZAKER新闻APP优酷视频APP、土豆视频APP、风行视频APP、乐视视频APP;综述：三、手机移动APP发布截图1、ZAKER新闻APP娱乐首页推荐2、网易新闻APP音乐首页推荐发布截图3、今日头条APP娱乐首页推荐发布截图4、风行视频APP娱乐首页推荐发布截图5、土豆视频APP娱乐首页推荐发布截图6、乐视视频APP娱乐首页推荐发布截图7、优酷视频APP娱乐首页推荐发布截图本次活动共邀请北京电视台《每日文娱播报》及光线传媒《音乐风云榜》两档国内电视娱乐资讯收视率最高的参与了报道。传播效果：《每日文娱播报》简讯报道，播出时间5月25日18:00，品牌有植入；《音乐风云榜》150余家地方电视台相继播出。综述：四、电视媒体编号媒体类型媒体属性覆盖城市媒体名称发布频道发布日期发布时长网络链接1电视娱乐资讯全国北京卫视每日文娱播报6月13日约2分钟/show/8akxrhZ87CqNC3M.html2电视娱乐资讯全国100家电视台光线传媒音乐风云榜6月18日约1分钟/v2426002.shtml?from=groupmessage&isappinstalled=0传播发布列表TCL-LOGO植入发稿媒体：BTV-每日文娱播报发布截图送货视觉TCL-品牌植入发布截图发布媒体：光线传媒-音乐风云榜

TCL-LOGO植入发布截图NO.26月5日-9日传统新闻传播报告主题：新闻执行内容：媒体平台合作

传播效果：(截止当前)1、新闻：20XX/6/8共计获得172家新闻网站都已植入TCL品牌.2、新闻：20XX/6/9共计获得164家新闻网站都已植入TCL品牌.新闻-媒体发布概述1、新闻：20XX/6/8共计获得172家新闻网站都已植入TCL品牌.1.济南网/article-71172-1.html2.搜狐网/20XX0605/n414489074.shtml3.未来网/ttxw/20XX06/t20XX0605_6005421.html4.新民网/20XX/06/05/27797799.html5.中国青年网/20XX/0605/1270153.shtml6.大众网/yy/20XX06/t20XX0605_12506759.htm7.中国台湾网/list/20XX06/t20XX0605_9966212.htm8.中国日报/hqcj/xfly/20XX-06-05/content_13803162.html9.中国新闻网/news/zxzl/20XX/0608/11973.html10.中国网/system/20XX/06/08/011475278.shtml11.华龙网/system/20XX/06/08/011475575.shtml12.北方网/system/20XX/06/08/011475276.shtml13.龙虎网/system/20XX/06/08/011476216.shtml14.沈阳网/system/20XX/06/08/011475462.shtml15.水母网/system/20XX/06/08/011475667.shtml16.中国吉林网/system/20XX/06/08/011475907.shtml17.中山网/system/20XX/06/08/011475417.shtml18.亚心网/system/20XX/06/08/011476707.shtml19.杭州网/system/20XX/06/08/011475294.shtml20.中国宁波网/system/20XX/06/08/011475345.shtml21.中安在线/system/20XX/06/08/011476128.shtml22.青海新闻网/system/20XX/06/08/011475568.shtml新闻转载概览23.中国西藏新闻网/system/20XX/06/08/011476737.shtml24.云南信息港/system/20XX/06/08/011476658.shtml25.每日甘肃网/system/20XX/06/08/011475856.shtml26.宁夏新闻网/system/20XX/06/08/011476198.shtml27.呼和浩特新闻网/system/20XX/06/08/011475790.shtml28.大连新闻网/system/20XX/06/08/011475473.shtml29.中国兰州网/system/20XX/06/08/011475865.shtml30.长江网/system/20XX/06/08/011476301.shtml31.哈尔滨新闻网/system/20XX/06/08/011476411.shtml32.西安新闻网/system/20XX/06/08/011476547.shtml33.东莞阳光网/system/20XX/06/08/011475408.shtml34.攀枝花新闻网/system/20XX/06/08/011476081.shtml35.苏州新闻网/system/20XX/06/08/011476883.shtml36.安徽网/system/20XX/06/08/011476132.shtml37.广西新闻网/system/20XX/06/08/011475513.shtml38.广西新闻网/system/20XX/06/08/011475513.shtml39.中国网联网/system/20XX/06/08/011474374.shtml40.大同新闻网/system/20XX/06/08/011476462.shtml41.安庆新闻网/system/20XX/06/08/011476865.shtml42.锦州新闻网/system/20XX/06/08/011476754.shtml43.大华网/system/20XX/06/08/011475400.shtml44.湛江新闻网/system/20XX/06/08/011475429.shtml45.葫芦岛新闻网/system/20XX/06/08/011475505.shtml46.盘锦新闻网/system/20XX/06/08/011475480.shtml47.资阳网/system/20XX/06/08/011476856.shtml48.玉林新闻网/system/20XX/06/08/011475526.shtml49.今日惠州网/system/20XX/06/08/011475391.shtml50.中国铁岭/system/20XX/06/08/011475491.shtml51.桂林生活网/system/20XX/06/08/011475547.shtml52.绍兴网/system/20XX/06/08/011475328.shtml53.清远新闻网/system/20XX/06/08/011475436.shtml54.贺州新闻网/system/20XX/06/08/011475555.shtml55.中国台州网/system/20XX/06/08/011475337.shtml56.玉溪网/system/20XX/06/08/011477003.shtml57.舟山网/system/20XX/06/08/011475300.shtml58.绵阳新闻网/system/20XX/06/08/011476073.shtml59.漳州新闻网/system/20XX/06/08/011475951.shtml60.吴忠网/system/20XX/06/08/011476210.shtml61.闽西新闻网/system/20XX/06/08/011475940.shtml62.宣城新闻网/system/20XX/06/08/011476154.shtml63.济源网/system/20XX/06/08/011475992.shtml64.安阳新闻网/system/20XX/06/08/011476010.shtml65.漯河网/system/20XX/06/08/011475995.shtml66.南充新闻网/system/20XX/06/08/011476106.shtml67.黄山新闻网/system/20XX/06/08/011476159.shtml68.芜湖新闻网/system/20XX/06/08/011476139.shtml69.鹤壁网/system/20XX/06/08/011476832.shtml70.周口新网/system/20XX/06/08/011475986.shtml71.宜宾新闻网/system/20XX/06/08/011476091.shtml72.广元新闻网/system/20XX/06/08/011476086.shtml73.商丘网/system/20XX/06/08/011476034.shtml74.松花江网/system/20XX/06/08/011475928.shtml75.阳江新闻网/system/20XX/06/08/011476743.shtml76.无锡新传媒网/system/20XX/06/08/011476881.shtml77.驻马店网/system/20XX/06/08/011476044.shtml78.遂宁新闻网/system/20XX/06/08/011476107.shtml79.张家界新闻网/system/20XX/06/08/011476607.shtml80.湘西网/system/20XX/06/08/011476623.shtml81.曲靖新闻网/system/20XX/06/08/011476705.shtml82.孔雀之乡网/system/20XX/06/08/011476659.shtml83.岳阳网/system/20XX/06/08/011476634.shtml84.文山新闻网/system/20XX/06/08/011476688.shtml85.株洲网/system/20XX/06/08/011476600.shtml86.吐鲁番网/system/20XX/06/08/011476728.shtml87.西部之声/system/20XX/06/08/011476571.shtml88.忻州在线/system/20XX/06/08/011476490.shtml89.襄阳汉江网/system/20XX/06/08/011476337.shtml90.恩施新闻网/system/20XX/06/08/011476353.shtml91.铜仁网/system/20XX/06/08/011476530.shtml92.三峡宜昌网/system/20XX/06/08/011476362.shtml新闻转载概览93.崇左新闻网/system/20XX/06/08/011476768.shtml94.晋中新闻网/system/20XX/06/08/011476956.shtml95.中国南通网/system/20XX/06/08/011476271.shtml96西楚网/system/20XX/06/08/011476279.shtml97.中国常州网/system/20XX/06/08/011476291.shtml98.潜江网/system/20XX/06/08/011476323.shtml99.黄冈新闻网/system/20XX/06/08/011476312.shtml100.金山网/system/20XX/06/08/011476237.shtml101.荆门新闻网/system/20XX/06/08/011476317.shtml102.盐城新闻网/system/20XX/06/08/011476245.shtml103.中国淮海网http://mlzg.huaihai.tv/system/20XX/06/08/011476222.shtml104.大鹏新闻网/system/20XX/06/08/011476409.shtml105.泰州新闻网/system/20XX/06/08/011476257.shtml106.临汾新闻网/system/20XX/06/08/011476456.shtml107.长治新闻网/system/20XX/06/08/011476493.shtml108.聊城新闻网/system/20XX/06/08/011475729.shtml109.秦皇岛新闻网/system/20XX/06/08/011475648.shtml110.中国萍乡网/system/20XX/06/08/011475596.shtml111.淄博新闻网/system/20XX/06/08/011475686.shtml112.潍坊新闻网/system/20XX/06/08/011476948.shtml113.滨州传媒网/system/20XX/06/08/011475709.shtml114.白银新闻网/system/20XX/06/08/011475906.shtml115.呼伦贝尔日报网/system/20XX/06/08/011475824.shtml116.环京津新闻网/system/20XX/06/08/011475637.shtml117.乌兰察布新闻网/system/20XX/06/08/011475828.shtml118.平凉新闻网/sys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传播效果：(截止当前)1、合作3家音乐平台，2家视频网站，2家新媒体App；2、共计获得13个焦点图位推荐；21个图文/首页推荐；3、专题活动-所有推荐位点击进入页面品牌植入；4、活动总计9038人参与互动线上活动-媒体发布概述专题页面|品牌植入/20XXtww/1、酷狗音乐专题活动-所有推荐位点击进入页面品牌植入发布截图

资讯首页焦点图、资讯首页今日头条酷狗-推荐图位入口发布截图

mini弹窗活动页面大焦点图、mini弹窗活动页面文字链酷狗-推荐图位入口发布截图微博/1830142687/Cl9eEgrrw酷狗-专题活动品牌信息露出发布截图资讯频道首页演出资讯焦点图酷狗-推荐图位入口发布截图酷狗-用户参与互动部分截图发布截图网站活动页大焦点2、酷我音乐专题活动-所有推荐位点击进入页面品牌植入发布截图微博|品牌植入/1738434147/CkOFUvwpq酷我-专题活动品牌信息露出发布截图首页明星活动图文发布截图发布截图网站活动页小焦点酷我-推荐图位入口发布截图PC端弹窗轮显图、PC端首页明星活动图文焦点酷我-推荐图位入口发布截图酷我-用户参与互动部分截图发布截图web端歌单推荐|品牌植入/main.html#a=details&id=3000064273、天天动听音乐专题活动-所有推荐位点击进入页面品牌植入发布截图微博|品牌植入/1766187712/Cl76nurWK天天动听-推荐图位入口发布截图APP首页热门歌单推荐|内页品牌植入天天动听-推荐图位入口发布截图天天动听-用户参与互动部分截图发布截图专题页面|品牌植入http://www.fun.tv/market/1441/index.html4、风行网视频专题活动-所有推荐位点击进入页面品牌植入发布截图音乐频道首页焦点风行-推荐图位入口发布截图微博推荐|品牌植入/1704741001/Cl7gnENGb风行-专题活动品牌信息露出发布截图风行-用户参与互动部分截图发布截图专题页面|品牌植入上线时间20XX/6/8/20XXwsyw/admin?qq-pf-to=pcqq.c2c5、土豆视频专题活动-所有推荐位点击进入页面品牌植入发布截图土豆-推荐图位入口音乐频道首页焦点发布截图微博推荐|品牌植入/1793780950/Cl7syEbMl土豆-专题活动品牌信息露出发布截图通栏8-14纪实、电影频道15-21娱乐、音乐频道土豆-推荐图位入口发布截图土豆-用户参与互动部分截图发布截图明星名人首位推荐、热门话题推荐、话题活动内页品牌植入6、美拍APP专题活动-所有推荐位点击进入页面品牌植入发布截图首页banner、专题页|品牌植入美拍专题-推荐图位入口发布截图明星名人首位推荐、