国家开放大学《商务英语(3)》形成性考核册参考资料

最新国家开放大学《商务英语(3)》形成性考核册参考资料一、交际用语（共计10分，每小题2分）1-5题:阅读下面的小对话，选择恰当的答语。-MorningMaggie.Couldyoutalkbrieflyaboutyourcareerdevelopment?洛案B）Goodmorning,Mr.Marx.I’mgoingtodoabriefaboutmylatestworkandperformance.Sure,Mr.Marx.Thanksforgivingmethisopportunity.Istartedasaclerkinthiscompany...Sorry,Mr.Marx,butIdon’tlikemybossatallIthinkheistooseriousandcritical-Kathy,I’dlikeyoutomeetMaggieJacobs.-.Maggie.You’redoingagreat）。卜（答案C）A.I’mpleasedtomeetyouB.It’sgreattoseeyouagainC.I'mhappytomeetyoutoo一Goodmorning.,-Goodmorning!IneedachecktosendtomypublisherinNew丫。水.（答案人）A.WhatcanIdoforyou,MadamB.Whatdoyouwanttobuy,MadamC.Whydoyoucomehere,MadamWhatarethey,,.--Itsasecret.ButI’11giveyousomehints,anyway.（答案B）A.IsitasecretB.CanIhaveanideaaboutthemC.Whydoyoukeepitasecret-But,bySWOT?—Itstandsforstrengths,weaknesses,opportunitiesandthreats.（答案C）A.whatdoyoumeanB.howdoyouknowC.whatisyourmeaning二、词汇语法（共计30分，每小题2分）6-20题:阅读下面的句子，从A、B、C三个选项中选出—个能填入空白处的最佳选项Youaretherightpersonforthejobthatyourapplicationtheadvertisement.（答案0A.relateswithB.relates???for?C.relatestoIwasdevisingsalesstrategiesandtargetsfortheWestRegion（答案B）A.responsiblewithB.responsibleforC.responsibleinIledandasalesteamof20people.（答案B）motivatedC.movedA.suggestedWhentalkingtopeoplewithinyourcompanydon’tspeakyourlanguage,youmayhavetouseEnglish.（答案A）A.whoB.whichC.whoseIfyou'reready,wecangotomeetsomeofourkey.（答案C）A.personalB.personnelC.personFinally,theyreturnthetothepeoplewhoboughtsharesinthecompany.^案C）A.costB.priceC.profitsIdidn’tknowyouaprevioussupplier.（答案A）A.wereB.beC.areWhatwedoifthecompanycutdownonads?（答案C）A.couldB.willC.shallTheonlythingIhaveisthisbillthepublisher'snameandaddress（答案A）A.with???onB.byinC.in-??onI’lltheexchangerateandservicechargeandthentypeupthecheckfory。口.（答案B）A.makeupB.figureoutC.carryoutAdditionally,makesurethatyourpasswordislongenoughtoeasilybeinghacked.（答案A）A.preventyouraccountfromB.provideyouraccountwithC.doawaywithMostbankshaveasectionyousetuppayees.（答案C）A.thatB.whichC.inwhichBusinessescanusefreesamplestobuildrapportandcustomersproductsorservices.A.engageinB.engage???toC.engagefor-Moreover,reservationsbycreditcardfourweeksguaranteeavailabilityoftheroomsizerequired.A.inadvanceB.atadvanceC.onadvanceyourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.A.IfB.ShouldC.Ifshould三、阅读理解（共40分，每小题4分）21-25题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F”Passage1Headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishestorecruitanewpersonforanimportantposition,itmayusetheservicesofsuchafirm.Theadvantagesfortheemployerarethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising,selectingandinterviewingsuitableapplicant.Insomecases,thesearchfirmmayalreadyhavealistofpeoplewiththeappropriateskillsforthejob.Ifthisisnotthecase,thenitmayactasaconsultant,advisingorevenorganizingtestsandsimulationstoevaluatecandidates'behaviorinordertoselectthemostcompetentpersonforthejob.T )21. Thepassagemainlytalksabouttheincreasedbusinessofheadhunters.T )22. Companiesmayusethe servicesofanexecutivesearchfirmtorecruit newemployees.F )23. Employersprefertouse theheadhuntersbecausetheservicesarecheap.T )24. Searchfirmsoftenhave theirowntalentpoolorhumanresourcebanT)25.Headhuntersalsoprovideserviceslikeadvertisementandcandidateevaluation.30题:阅读短文，从A、B、C三个选项中选出一个正确答案Passage2Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthatresonates(共鸣)withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelopamarketingcampaign.Afterall,we’realwayslookingforwaystoincreaseourcompetitiveness.Herearesomemarketingstrategiesforyoutocheckout.Partner（结伴）亚让卜allies.Marketingpartnershipshavemanybenefitstopushamarketingcampaign.Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbettercontent.Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintainyoursuccessandexposeyourbrand.Embraceuser-generatedcontent.Accordingtoasurveyof839millennia’s（千万富翁），theyspend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmediatime.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswithyourcustomers.Thisisagoodwayofcarryingoutadvertisement.Helpcustomerssolveaproblem.AsperfectlystatedonHubspot，“You”reinbusinessbecauseyouprovidesolutions.”Someofthewaysyoucanhelpcustomerssolveaproblemisby:creatinghow-to-content;offeringexclusivesthatmaketheirliveseasier;listeningtothemoransweringtheirquestions;orcreatingAPPsortools.Letcustomersinteract.Nomattertheproductorserviceyou’reoffering,yourcustomerswanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,createdanonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnectssmall?businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.Thisarticlemainlytalksabout.（答案A）A.somemarketingstrategiesB.yourpotentialclientsC.communicativeskillsYouaresuggestedinthesecondparagraphto.（答案8）A.fightagainstyouropponentB.findallieswithsomeoneelseC.alwaysfocusonyourselfToembraceuser-generatedcontentdoesgoodat.（答案0A.makingfriendswithstrangersB.choosingcapableemployeesC.CarryingoutadvertisementWhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem?（答案0A.creatinghow-to-contentB.listeningtocustomersC.havingdinnerwithcustomersAMCcreatedanonlinetoolsothat.（答案人）A.onecanwritedownwhatheimaginesB.yourdreamsandthoughtswillcometrueC.theycangatherinformationfromcustomers31题:根据写作要求，写出一篇作文。31.YouareSusan.Yourcompanywillholdanopeningceremonyforanewfactory.YouareaskedtowriteaninvitationlettertoDavid,animportantclientofyourcompany.Thefollowinginformationshouldheincluded:thereasonstoinvitehim;thetimefortheevent;theplacefortheevent;earlyreplyexpected.DearDavid:Itwouldgiveusgreatpleasuretohaveyourpresenceattheopeningceremonyforanewfactory.scheduledfor2017.11.20,atthefactory.Yourpresencewouldcontributegreatlytothesuccessoftheceremony.pleaseletmeknowassoonaspossibleifyoucancome.Yoursincerelylizixian一、交际用语（共计10分，每小题2分）1-5题:朗读下面的小对话，选择恰当的答语。一Hello!?-Hello,thisisMichaelfromTianjinVanguardTradingInc.（答案C）A.Whoareyou?B.Whatareyou?C.Whoisthat?-Doesmodernlogisticsmeantransportationanddelivery?-Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.（答案C）A.Yes,you’rerightB.No,it’snotthewholestoryC.No,you'rewrong一，-Yes,Iwilltrymybest.（答案B）A.DoyouknowaboutbusinesstaxB.CanyougivemeabriefintroductionaboutbusinesstaxC.Whatdoyouthinkaboutbusinesstax-,一Itincludesmerchandise,packagingandshipping,dutyifrequired,anytaxesandinsurance.（答案8）A.CouldIgetanestimatebeforeplacinganorderB.WhatdoestheestimateincludeC.Howmanywouldyouliketoorder-Whataboutthecommission?（答案C）Ofcourse,I’dgiveyouourlowestquotationI’mafraidyouhavetotellmehowlargeyourorderisgoingtobeIt’sageneralpracticeeverywhereelse二、词汇语法（共计30分，每小题2分）6-20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项Wewillanorderwithyourcompanyfordigitalcameras.（答案C）A.reserveB.bookC.placeProductsaregradedaccordingtosizeand_.（答案人）A.qualityB.quantityC.qualificationYouhavemadeyourclientstoolonginthe。££展.（答案0A.waitB.towaitC.waitedThepriceofcommoditiesonmanyfactorslikequality,demand,supply,etc.（答案C）A.isbasingB.hasbasedC.isbasedHavingbeenworkinginlogisticsfor3years,heismorethanheusedtobe.（答案0A.proudB.braveC.confidentInshort,withoutinformation,amanagercanonlymake卬冶~乂（答案B）A.managementsB.decisionsC.agendasYoucangetthegoodstoyourdoorsoquicklynowadays.（答案C）A.deliverB.deliveringC.deliveredThatisthereasonwe’velostsomanycustomers.（答案A）A.whyB.thatC.whichAccordingtolaw,taxableservicesrefertotransportation，finance,insuranceandthelike.（答案C）A.operationB.constructionC.introductionItdoesintheoftransferofintangibleassetsorimmovableproperty.（答案C）A.circumstancesB.operationC.caseIfthecasereachesthecriminallimit,thetaxpayermybeaccusedcriminalresponsibilities.（答案C）A.atB.onC.ofyouhavesaidisveryimportantto口$.（答案人）A.WhatB.ThatC.WhoseThepaymentismadebyanirrevocableletterofcreditinourfavor.（答案C）A.lightB.brightC.sightAfterhavingseentheandsamples,Jennymakesthespecific冶43».（答案B）A.categoryB.catalogueC.calculationInternationaltradegivesconsumersandcountriestheopportunitytogoodsandservicesnotavailableintheirown8口讨询$.(答案A)A.exposetoB.beexposingtoC.beexposedto三、阅读理解(共计40分，每小题4分)21-25题:阅读下面的句子，根据文章内容进行判断，正确写“T”错误写“F”Passage1Thereareeighttraditionalfunctionsofmarketing:(1)Buying:Amarketerfocusesonbuyers’needsanddesiresinordertodecidewhatproductstomakeavailable.Understandingbuyers’behaviorisofgreatimportance.(2)Selling:Marketersusuallyviewsellingasapersuasiveactivitythatiscompletedthroughpromotion.Sellingincludespersonalselling,advertising,andothersellingmethods.Itisprobablythefunctionofmarketingthatwemostoftenseeinourdailylife.(3)Transporting:Transportingisphysicallymovingtheproductfromthesellertothebuyer.Marketersfocusontransportingcostsandservices.4)Storing:Liketransporting,storingisanaspectofthephysicaldistributionofproducts.Storingincludeswarehousingactivities.Warehousesholdproductsforlongperiodssometimesinordertocreatetimeutility.5)Grading:Gradinginvolvessortingproductsaccordingtosizeandquality.Thismakesbuyingandsellingeasierbecauseitreducestheneedforinspectionandsampling.6)Financing:Formanyproducts,suchasautomobiles,fridges,andnewhomes,thepurchaseisfacilitatedwhenthemarketerprovidescreditthatmakesthepurchasingoftheproductpossible.7)Marketingresearch:Throughresearch,marketersmayfindouttheneedfornewproductsandservices.Bygatheringinformationonaregularbasis,theycanbetterplan,carryoutandcontrolmarketingactivities.8)Risktaking:Itinvolvesbearingtheuncertaintiesthatarepartofthemarketingprocess.Mostmarketingdecisionsresultineithersuccessorfailurethatisassociatedwithrisk.(T)21.Itisveryimportanttounderstandbuyers’behavior.(T)22.Marketersusuallyusedifferentsellingmethods.(F)23.Marketersignoretransportingcostsandservices.(T)24.Bothtransportingandstoringaretheaspectsofthephysicaldistributionofproducts.(T)25.Marketersprovidecreditthatmakesthepurchasingofautomobiles,fridges,andnewhomespossible.26-30题:阅读短文，从A、B、C三个选项中选出一个正确答案Passage2Thebiggestmistakeaworkplaceleadercanmakewithofficecultureisfailingtodeviseoneatall.Howdoyouknowifyourofficecultureishelping,orhurting,youremployees,andasaresultyourbottomline?Designingathoughtful(周到的)officecultureissoimportantforanewcompany.Herearesomeaspectswherealeadershouldbecarefulnottomakemistakes.Acohesive(和谐一致的)officeculturestartsatthetopandisbuiltwithintention.Facebook’sfounderprojectsalaid-backvibe(氛围).Thatsetsthetoneforhis$200billioncompany,WherehevisitsweeklyQandAsessionsfromhisstaff,loadsuptheperks,andcourtsayoungteamthatcloselymirrorshistargetmarket,positioningFacebookareespeciallydesignedfortheirwantsandneeds.Strictdresscodeorearlystarttimemayseemlikeaneasywaytobuildprofessionalism（职业化）冶yourworkplace,butisthereagoodreasonforit?Strictrequirementsthatworkinalawofficemayerodetheworkethicatahiptechstartup.Makesuretobackupyourruleswithreason.Forexample,atCultureStudio,aT-shirtdesignandprintingcompany,you’dbetterbelievethere’snoplaceforties.Employeesareencouragedtodressdownintheirbrand’smerchandiseortheircompetitors’（Leadershipshouldn’tabandonculturedevelopmentthere.Goodemployeestendtobegoal?orientedover-achievers,soputyourbudgetonthatwithteam-buildingactivities,contests,andincentivesforthebest.Thinkcriticallyabouttheidealemployeesforyourteam,whatmakesthetick,andhowyoucansupportthem,withinandoutsideoftheirroleinthecompany’sgoals.Settingthetoneforyourworkplacestartswitheachhireandateverylevelinthecompany.AtdigitalmarketingfirmMabbly,everyhiringdecisionismadewiththecompany’svisioninmind:acreativeandyoungteamofapproachable（伸手可及的）guidesthathelpclientstounderstandtheseeminglymysteriousworldofPRpublicrelationsinthisinternetage.Whatisthemaintopicofthis㊀厂加国悟案B）A.Howtowritebusinessemailsandmemos.B.Howtodesignathoughtfulofficeculture.C.Howtosetrulesforemployeestofollow.TheexampleofFacebookistoshow.（答案人）oneshouldbuiltacohesiveofficecultureonpurposehowyoucanuseQandAsessionsfromyourstaffofficeculturemustreflectyourownwantsandneedsItissuggestedthatoneshouldinthethirdparagraph.（答案C）setthetoneforone’scompanydropstrictdresscodeorearlystarttimeC.backupofficeruleswithreasoWhatdoes“putyourbudgetonthat”meansinthefourthparagraph,.（答案C）A.Towithdrawthemoney.B.Topaymoreattentiontoit.C.Toinvestmoneyandefforts.Mabblyistargetedin.（答案A）A.helpingclientstounderstandthePRworldB.attractingasmanyinvestmentsaspossibleC.makingalinkbetweensellingandbuying31题:根据写作要求，写出一篇作文。31.SupposeyouareSimon.YoupurchasedaSonydigitalcamerafromAmazon.comandfoundthattherewerescratchesonthescreen.Youarewritingtocomplainaboutit.Hello,customerservice.I'mSimon.Afewdaysago,afterbuyingSonydigitalcamerainAmazon,thescreenwasscratchedafterreceivingit.Itcanbeanoldcamera,ordamagedintransit.Iaskedforabrand-newcamera,andIpaidbacktheshippingcosts.Thankyou.ProfessorLi一、交际用语（共计10分，每小题2分）1-5题:阅读下面的小对话，选择恰当的答语。一Canyoushowmetheschedule?-.（答案0A.Don’tworry.IcanhelpyouwiththatB.Youwon’tmisstheplaneC.Sure,atightscheduleasusual-WhatcanIdoforyou,Madam?-500yuanincashtomysoninBeijingUniversity.（答案B）A.You’dbetterremitB.I'dliketoremitC.I'dratherremit-Youareright.Howdoyouanalyzeourweaknesses?一weputlessemphasisontheoveralldesign.（答案A）A.I'mafraidB.ItellyouC.Isee-Ithinkabusstopadvertisementisaverywisechancetopromoteourproducts.-.（答案8）A.Ourproductsarepopular.B.Yousaidit.C.Idon’tlikeadvertisement.一Hello,thisisStevenSmith.Nicetohearyourvoiceagain.Hi,Mr.Smith.thecoverageofyourfreightforwardingbusiness?-（答案A）A.DoyouknowB.PleasetellmeC.Iwouldliketoknowabout.二、词汇语法（共计30分，每小题2分）6-20题:阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项Goodmannersmaybevariedculturalbackgrounds.（答案C）A.sinceB.becauseC.duetoavacationisalwaysagoodwaytogetrelaxationandrefreshment.（答案C）A.TakeB.TookC.TakingThefollowinghintsmayhelpyoustayenergized,oratleastuntilyoucanmakethetimeforrest.（答案A）A.getyougoingB.getyougoC.getyouwentJuniorAchievementhasdifferentstagesinitsdevelopment.（答案A）A.gonethroughB.gotthroughC.gotoverYourT-shirtsfoundareadymarketintheeasternpartofourcountry2014.（答案B）A.onB.inC.atInordertomakeproperreservations,willyousendyouracceptancetotheattentionofProfessorChenaweekbeforethatday?（答案C）A.nolaterthenB.nolatethanC.nolaterthanThebankgranddoorfacessouthisBankofa3.（答案8）A.thatB.whichC.whoseSoIhaveanumberofotherupmysleeve,aswell.（答案A）A.tricksB.strictC.traceIplantousethemediamixtoreachour.（答案人）A.targetmarketB.freemarketC.stockmarketWeusuallykeepalargesupplystock.（（答案8））A.atB.onC.inWiththerapideconomicgrowthinChina,thelogisticsindustryisgreatly（答案A）A.expandingB.exploringC.explodingThemanageraskedmeIcouldfinishmyworkbeforetheweekend.（答案B）A.whatB.whetherC.whichItmeansyoucanonlinewith口$.（答案人）A.transactB.transportC.translateDoesthatincludethetur