《计算机专业英语》课件第7章

UNIT7

TOPICS

TEXTE-commerce(electroniccommerceorEC)

EXERCISES

SUPPLEMENTARYAboutTaobao

CONVERSATIONHowtoPlaceanOrder WRITINGHowtoWriteLetterofComplaintandLetterofApologyTOPICS

Whatisthedefinitionofecommerce?

WhatisB2B?

WhatisthedifferencebetweenB2BandB2C?

DoyouknowsomethingaboutAmazon?

Whatisonlineshopping?couldbeusedinecommerce?

Whatdoyouthinkofthefutureofecommerce?

Howtoplaceanorder?

Howtowriteletterofcomplaintandletterofapology?

Electroniccommerce,commonlyknownase-commerce,ecommerce,ore-comm,consistsofthebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks,togeneraterevenueorsupportrevenuegeneration.Inpractice,thistermandanewerterm,e-business,areoftenusedinterchangeably.Foronlineretailselling,theterme-tailingissometimesused.TEXT

E-commerce(electroniccommerceorEC)

Ecommercecoversarangeofdifferenttypesofbusinesses,fromconsumerbasedretailsites,throughauctionsor[legal,paidfor]downloadingofmusicandmovies,tobusinessexchangestradinggoodsandservicesbetweencorporation.Itiscurrentlybecomeoneofthemostimportantaspectsoftheinternettoemerge.Electroniccommercethattakesplacebetweenbusinessesisreferredtoasbusiness-to-businessorB2Bratherthanbetweenabusinessandaconsumer.B2Bbusinessesoftendealwithhundredsoreventhousandsofotherbusiness,eitherascustomersorsuppliers.Carryingoutthesetransactionselectronicallyprovidesvastcompetitiveadvantagesovertraditionalmethods.Itisfaster,cheaper,andmoreconvenientandcanreachmorepotentialcustomers.Electroniccommercethattakesplacebetweenbusinessesandconsumers,ontheotherhand,isreferredtoasbusiness-to-consumerorB2C.ThisisthetypeofelectroniccommerceconductedbycompaniessuchasAmazon.com,aretailerbasedinSeattle,Washington.Thiscompanydoesnothavephysicalstores,butsellsalltheirbooksandotherproductsovertheintent.WhatwascalledOnlineshoppingisaformofelectroniccommercewherethebuyerisdirectlyonlinetotheseller’scomputerusuallyviatheinternetwithnobarriersoftimeordistance.TheamountoftradeconductedelectronicallyhasgrownextraordinarilywithwidespreadInternetusage.Theuseofcommerceisconductedinthisway,spurringanddrawingoninnovationsinelectronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementsystems,andautomateddatacollectionsystems.Originally,electroniccommercewasidentifiedasthefacilitationofcommercialtransactionselectronically,usingtechnologysuchasElectronicDataInterchange(EDI)andElectronicFundsTransfer(EFT).Asthegrowthandacceptanceofcreditcards,automatedtellermachines(ATM)andtelephonebankingwerealsobecameformsofelectroniccommerce.Later,aworldwidesystem,whichcalledinternet/www,transformedanacademictelecommunicationnetworkintoeverymaneverydaycommunication.

ModernelectroniccommercetypicallyusestheWorldWideWebatleastatonepointinthetransaction’slife-cycle,althoughitmayencompassawiderrangeoftechnologiessuchase-mail,mobiledevicesandtelephonesaswell.Bytheendof2000,peoplebegantoassociateaword“ecommerce”withtheabilityofpurchasingvariousgoodsthroughtheInternetusingsecureprotocolsandelectronicpaymentservices.Asaretailer,tocreateasuccessfulonlinestorecanbedifficultifunawareofecommerceprinciple.Researchingandunderstandingtheguidelinesrequiredtoproperlyimplementanecommerceplanisacrucialparttobecomingsuccessfulwithonlinestorebuilding.Withthehelpofgoodmarketingstrategy,itwilldrivingtargetedtraffictoyoursiteandameansofenticingreturnedcustomer.Asacustomer,youneedameansofacceptingpayments.

ThisusuallyentailsobtainingamerchantaccountandacceptingcreditcardsthroughanonlinePaulinegateway.Wecanalsopaythroughourbankcard,Alipay,Tenpay,etc.Cashonarrivalisacceptabletoo.Nowadays,moreandmorepeoplechooseonlineshoppingasthemostconvenientwaytogetwhattheywant.Insomespecialdays,itwillgivealotdiscountsandpricereduction.Economistshavetheorizedthatecommerceoughttoleadtointensifiedpricecompetition,asitincreasesconsumers’abilitytogatherinformationaboutproductsandprices.Itwasfoundthatthegrowthofonlineshoppinghasalsoaffectedindustrystructureintwoareasthathaveseensignificantgrowthinecommerce,bookshopsandtravelagencies.Generally,largerfirmshavegrownattheexpenseofsmallerones,astheyareabletouseeconomiesofscaleandofferlowerprices.

Businessmodelsacrosstheworldalsocontinuetochangedrasticallywiththeadventofecommerce.Amongstemergingeconomies,China’secommercepresencecontinuestoexpand.With384millioninternetusers,China’sonlineshoppingsalesroseto$36.6billionin2009andoneofthereasonsbehindthehugegrowthhasbeentheimprovedtrustlevelforshoppers.TheChineseretailershavebeenabletohelpconsumersfeelmorecomfortableshoppingonline.E-commercehasbecomeanimportanttoolforbusinessworldwidenotonlytoselltocustomersengagethem.Itisexpectedtoboombeyondlimitsinnearfuture,anditwillplayamajorroleinthewaythatallthecompanies,largeorsmall,conductbusinesseitherwiththeircustomers,otherbusinesses,orboth.Ⅰ.Matchthetermsandtheinterpretations.1.A(a)Awayforcompaniesandbankstosendinformationtoeachotherbycomputerusinganagreedformatsothatthecompanyreceivingthedocumentscaneasilyreadthemontheircomputerandprintthemoutonpaper.EXERCISES2.EDI(b)Amachineoutsideabankthatyouusetogetmoneyfromyouraccount.3.ATM(c)AUSwebsitethatsellsbooks,music,toysetc.YoumakeyourorderandpayovertheInternet,andthebooks,toysetcaresenttoyouthroughthepost.ItalsohaswebsitesinothercountriessuchastheUKandGermany.

4.Protocol

(d)Tomakeiteasierforaprocessoractivitytohappen.5.Facilitate(e)Anestablishedmethodforconnectingcomputerssothattheycanexchangeinformation.Ⅱ.ArethefollowingstatementsTrue(T)orFalse(F)?

1．()EcommercereferstoB2B.

2．()Nowadays,creditcardistheonlyacceptablewayofecommerce.

3．()Moreandmorepeoplechoosepurchaseonlinebecauseitisthemostconvenientway.

4．()Tostartasuccessfulonlinestorecanbedifficultifyouhavenomoney.

5．()Smallerfirmscanableuseeconomiesofscaleandofferlowerprices.

6.()Ecommercehasbecomeanimportanttooljustforbusiness.

7.()Comparedwithtraditionalstores,onlineshoppingcanearnmoremoney.

8.()Bytheendof2000,peoplebegantouseinternettopurchasewhattheywantonline.

9.()Economiststhoughtthatconsumerscanleadtointensifiedpricecompetition.

10.()Inthenearfuture,ecommercewillplayamajorrolejustinlargercompany.Ⅲ.TranslatethefollowingwordsandphrasesintoChinese.Ⅳ.TranslatethefollowingChinesestatementsintoEnglish.1．这些发生在企业与企业之间的电子商务活动被称为是企业对企业的，即B2B，而不是指企业对消费者。

2．B2B也比这种传统的方式更快、更便宜、更方便，而且可以争取到更多潜在客户。

3．这个公司不仅拥有实体店，而且通过网络销售他们的书籍和其他产品。这种方式就被称为网上购物。

4．作为一个零售商,如果没有意识到电子商务的规则而去成功创建一个网上商店也许会有点困难。

5．电子商务的发展不可估量。各类公司，不论其规模大小，在同客户及其他企业进行交易，或与客户和企业同时进行交易的时候，电子商务必将发挥举足轻重的作用。

Ⅴ.Fillineachoftheblankswithoneofthefollowingwordsorphrases.

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TaobaoisaChineselanguagewebsiteforonlineshopping,similartoeBay,Rakuten(日本乐天)andAmazon,operatedinthePeople’sRepublicofChinabyAlibabaGroup.SUPPLEMENTARY

AboutTaoba

FoundedbyAlibabaGroupinMay10th2003,Taobaofacilitatesbusiness-to-consumer(B2C)andconsumer-to-consumer(C2C)retailbyprovidingaplatformforbusinessesandindividualentrepreneurstoopenonlineretailstoresthatmainlycatertoconsumersinmainlandChina,HongKong,MacauandTaiwan.HistoryTaobaowaslaunchedinMay2003byAlibabaGroupaftereBayacquiredEachnet,China’sonlineauctionleaderatthetime,forUS$180millionandbecamethemajorplayerintheChineseconsumere-commercemarket.TocountereBay’sexpansion,Taobaoofferedfreelistingstosellersandintroducedwebsitefeaturesdesignedtobettercatertolocalconsumers,suchasaninstantmessagingtoolforfacilitatingbuyer-sellercommunicationandanescrow-basedpaymenttool,Alipay.Asaresult,TaobaobecametheundisputedmarketleaderinmainlandChinawithintwoyears.Itsmarketsharejumpedfrom8%to59%between2003and2005,whileeBayChina’sslidfrom79%to36%.eBayhadtoshutdownitsownsiteinChinain2006.InApril2008,TaobaointroducedadedicatedB2CplatformcalledTaobaoMalltocomplementitsC2Cmarketplace.Sincethen,TaobaoMallhasestablisheditselfasthedestinationforquality,brandnamegoodsforChineseconsumers.TaobaoMalllaunchedanindependentwebdomain,,inNovember2010,andchangeditsChinesenametoTianMao(Tmall)onJanuary2012.Thesitecurrentlyfeaturesproductsfrommorethan30,000majormultinationalandChinesebrands.

InOctober2010,TaobaobetalaunchedeTaoasanindependentonlineshoppingsearchengine,providingproductandmerchantinformationfromallmajorconsumere-commercewebsitesinChina.InJune2011,AlibabaGroupChairmanandCEOJackMarevealedthatTaobaowillbesplitintothreedifferentcompanies:eTao(tobeusedforshoppingsearches),Tmall(aB2Cplatform),andTaobaoMarketplace(aC2Cplatform).

TaobaoMarketplaceTaobaoMarketplaceistheplatformforConsumer-to-consumere-commerce,themainpartofTaobao.SellersareabletopostcommoditiesontheTaobaoMarketplaceeitherthroughafixedpriceorbyauction.TheoverwhelmingmajorityoftheproductsonTaobaoarebrandnewmerchandisesoldatafixedprice;auctionsmakeupaverysmallpercentageoftransactions.Buyerscanjudgethesellerscreditfromtheirsellingprestige,orthehistoryofcommentandcomplaint.TmallTmallwasestablishedasTaobaoMallwithinTaobaoinApril2008asadedicatedB2CplatformwithinTaobao.InNovember2010,itintroducedanindependentwebdomain,,todifferentiatelistingsbyTaobaoMallmerchants,whoareeitherbrandownersorauthorizeddistributors,fromTaobao’sC2Cmerchants.OnJanuary11,2012,TaobaoMallofficiallychangeditsChinesenametoTianMao(天猫),theChinesepronunciationofTmall.

BrandsthathaveestablishedflagshipstoresonTmallincludeP&G,adidas,UNIQLO,GAP,NineWest,Reebok,Ray-Ban,NewBalance,Umbro,Lenovo,Dell,Nokia,Philips,Samsung,LogitechandLipton.Alipay.

AliWangWangAdistinctivefeatureofshoppingonTaobaoisthepervasivecommunicationbetweenbuyerandsellerpriortothepurchasethroughitsembeddedproprietaryinstantchatprogram,namedAliWangWang.IthasbecomeahabitamongChineseonlineshoppersto“chat”withthesellersortheircustomerserviceteamthroughAliWangWangtoinquireaboutproducts,engageinbargainingpriortopurchaseproducts.

HappyTaobaoInDec.2009,TaobaotogetherwithHunanTVsetupHappyTaobao,Incfortelevisionshopping.NotonlydidHunanTVlaunchanentertainmentcalled“HappyTaobao”,TaobaoMarketplacecreatedchannelandindependentwebsite,bothofwhichwerecombineelectroniccommercialwithTVmedia.

FinancialsIn2009Taobaosawadvertisingrevenuesof$220million.AdvertisingaccountsforamajorityofTaobao’sincome.AnalystsbelieveTaobao’sturnoverexceeded400billionRMBin2010andrevenuessurpassed5billionRMB.

InJanuary2010,AlibabaGroupsaiditexpectsgrossmerchandisevolumeonTaobaotodoublefrom200billionChineseyuanin2009to400billionChineseyuanin2010,asChina’se-commercemarketisexpectedtogrowsignificantlyinthenextfivetoeightyears.订货(order)是买方为要求供应具体数量的货物而提出的一种要求。此时，交易双方之间的陌生感已消除，可以说已经度过了接触障碍和难关。下订单时应注意以下几点：CONVERSATION

HowtoPlaceanOrder

如 何 下 订 单

开始交谈时就直接说明订购的意图。

下订单时应交代清楚商品的名称、品质、数量、包装、价格条件、支付条件以及需要对方提供的单据等各项信息。内容务必准确、清楚，否则会带来不必要的损失与麻烦。

若卖方无法提供买方所需要的货物，则最好介绍一些合适的替代品；若买方所需货物的价格和规格发生了变化，卖方可提出还价并劝买方接受。尤其要注意：当卖方拒绝接受订单时，必须非常谨慎，应为日后有可能的其他交易留下余地。Example

Dialogue1

A:Ourtonercartridgesarealreadyoutofink,couldyoumakeanorderforanewset?

B:Wewillneednewcartridgesforalloftheofficeprinters?Thatwillbealargeorder,probablyabouttwoorthreecases.Theofficesupplystoreweusuallygothroughmightnothavethatmanyinstock.

A:Youcandoublecheckwiththehousekeepingdepartment,butIamprettysureallofthemachineswillneednewcartridges.Lasttimewhenwemadeourordertothesupplier,thequantitywasalsoespeciallyhigh.Theyareusedtoreceivingsuchbulkordersfromus.Aslongaswegivethemaheadsupacoupledaysinadvance,theycanusuallyfilltheorder.

B:OK,Iwillmakeafewcallsandrunourorderbyhousekeepingfirsttomakesure.IsthereanythingelseweneedtoorderwhileIamatit?

A:Ithinktheonlythingistoner.Trytoseeiftheycandeliveritbeforetheendofbusinessdaytomorrow.Weshouldreallytrytodobetteraboutwaitinguntilthelastminutetofillordersthatareusuallymadeonamonthlybasis.Anyhow,seewhatyoucandotoexpeditetheorderthistime.

B:OK,willdo.Dialogue2

A:MayIhelpyou?

B:Yes,Iwouldliketoplaceanorderfortonercartridges.Wehaveastandingagreementwithyourcompany,sowewillneedthesameamountaslasttime.

A:Letmekeyinyourinformationintomycomputer.Iwillpullupourrecordsforyou.Doyouhaveanordernumber?Whatnameistheorderlistedunder?

B:ItshouldbeunderLeslieSmith.Thenumberis184796A.

A:Yes,Mr.Smith.Ihaveanorderforthreecasesofcartridges,itthatwhatyouwouldliketorefill?

B:Yes.

A:Istherethecorrectbillingaddress?

B:No,pleasepostthebillto124HydroidLane,MiltonCounty,98830.

A:Iwillsendyouaninvoiceinthenextfewdays.YourordershouldbedeliveredbeforetheendofthedayonMonday.

B:Thankyou.Practice

PaulandLesliearerepresentativesfromACompanyandBCompany.ACompanyisinterestedinbuyingsomecomputerspeakersfromBCompany.ImagineyouandyourpartnerarePaulandLeslie,andthenmakeadialoguewiththegivenpoints:

Greettoeachother.

Leslie:makeabriefintroductiontotheproduct.

Paul:stateclearlyaboutwhathewantstobuy.

Makeanorderwithdetailsofquality,quantity,price,packing,delivery,payment,receiptandsoon.Tips下订单常用句型

1. Wehavepleasureinsendingyouanorderfor…

2. Wewantthegoodstobeofexactlythesamequalityasthatofthoseyoupreviouslysuppliedus.

3. Pleasesupply...inaccordancewiththedetailinourorderNo...

4. Thisisatrialorder.Pleasesendus50setsonlysothatwemaytapthemarket.Ifsuccessful,wewillgiveyoulargeordersinthefuture.

5. Thisordermustbefilledwithinfiveweeks;otherwisewewillhavetocanceltheorder.

6. Wehopeourproductswillsatisfyyouandthatyouwillletushavethechanceofservingyouagain.

7. Wearepleasedto/wouldliketoplaceanorderwithyoufor…

8. Wewouldappreciateitifyoucouldshiptheseproductstousassoonaspossible.

9. Wehopetoreceivethisorderbytheendofthemonth,ifpossible.

10. Ihaveattachedacompletedorderfromthisproduct,asrequested.

11. Pleasebillmeusingthecreditcardinformationonfilefrommylastorder.

12. IwillsendacertifiedcheckforUSD1,025.50byexpressmailthisafternoon.1.投诉信(LetterofComplaint)在人们的生活中经常会发生一些事情，比如消费利益受损、正常生活和工作受到干扰等令人伤脑筋的事情，此时写封投诉信不失为一个解决的办法。投诉信通常包括以下几个方面的内容：说明投诉的原因并表示遗憾；实事求是地阐述问题发生的经过，切记不要夸大其词；指出问题引起的后果；提出批评及处理的意见或敦促对方采取措施或者提出所希望的赔偿以及补救的方式。WRITING

HowtoWriteLetterofComplaintandLetterofApology

如何写投诉信和道歉信

2.道歉信(LetterofApology)在工作或生活中，我们经常会遇到突然有事要找同事或朋友帮忙，但是他们却碰巧有事，无法提供帮助，甚至根本联系不到。当然，也有可能正好相反，你的同事或朋友找你有事，你却由于种种原因“辜负”了他们的期望。这时，一封道歉信就必不可少了。此类信件的写法也比较有规律。一般开头段就要开门见山地表达歉意。第二段具体说明自己没能及时提供帮助的原因，也可以适当地询问对方的问题怎么样了，以及自己现在还能做什么等。第三段则是再次道歉，以示真诚。Example

DearManager,

IventuretowritetocomplainaboutthequalityofthedigitalcameraIboughtlastFridayatyourstore.Duringthefivedaysthecamerahasbeeninmypossession,problemshaveemergedoneafteranother.Foronething,thescreenisalwaysblack,makingthecameranodifferentfromatraditionalone.Foranother,thebatteryisdistressingasitsupportsthecamera’soperationforonlytwohours.Therefore,Iwishtoexchangeitforanothercameraordeclarearefund.Iwillappreciateitifmyproblemreceivesdueattention.

Sincerelyyours,

LiMing

尊敬的经理：我冒昧给您写这封信，投诉我上周五在您商店里购买的数码相机的质量问题。购买至今的五天中，各种问题一个接一个地出现。一方面，相机屏幕总是黑屏，我们使用起来仿佛和传统相机没有区别。另一方面，电池的状况也不尽如人意，只能支持相机工作两个小时。因此，我希望可以换一台相机，否则我要求退款。我希望这个问题能够得到足够的重视。您诚挚的李明

DearAnne,

Thankyouforyourinvitationtodinneratyourhometomorrowevening.Unfortunately,itismuchtomyregretthatIcannotjoinyouandyourfamily,becauseIwillbefullyoccupiedthenforanimportantexamcomingthedayaftertomorrow.Ifeelterriblysorryformissingthechanceofsuchahappyget-together,andIhopethatallofyouenjoyagoodtime.Isitpossibleforyouandmetohaveaprivatemeetingafterward?Ifso,pleasedon’thesitatetodropmealineaboutyourpreferabledate.Idolongforapleasantchatwithyou.

Pleaseallowmetosaysorryagain.

Yourstruly,

LiMing亲爱的安：感谢你邀请我于明日晚上与您和您的家人共进午餐。可是，我非常遗憾地告诉您我无法赴约，因为我将忙于准备后天的一门重要考试。错过了这么一个欢乐的聚会我深感遗憾，我希望你们能度过一个愉快的时光。对了，在我考试后我们可以见一面么？如果可以的话请随时给我打电话，我非常期待能和您愉快地聊天。请允许我再一次致歉。您真诚的李明Practice

DearSir

thedeplorableattitudeofoneofyourstaffmember.

:thescreenisalwaysblackwhenIdonothing.

However,whenIcalledyourComplaintsDepartment,

.Foronethingsheinterruptedmecontinually,foranothersheevensaidthatthefaultwasmyown.

.

Iwouldliketosuggestthatthegirlinquestionshouldbedisciplined,andinstructedontheproperwaytodealwithclients.

.

.

Sincerelyyours,

Ben

亲爱的先生：我写这封信是为了让你知道你们一位员工的服务态度。自从上个月从你们那里买了电脑之后，电脑好像有些故障，屏幕经常无故黑屏。但当我打电话询问客服部门时，接电话的女孩态度非常粗鲁。一方面她总是打断我的话，另一方面她甚至说错误在我。不得不说一下，这样对待客户的态度实在让人难以接受。我建议对这个女孩进行惩罚，并告诉她应该如何对待客户。我希望她能向我正式道歉。请早日回复。您真挚的本

DearProf.Patent,

ebookreportyouassignedlastweek,duetoasuddenillnessfallinguponmeafewdaysago.

,whichhasthuspreventedmefromanyacademicactivity.Iherebysubmitthedoctor’snote.

,asmyhealthisturningbetter.

.

Yourssincerely,

LiMing

尊敬的Patent教授：我非常遗憾地告知您我没有完成您上周布置的读书报告，因为几天前我突然生病了。过去的几天中我一直持续高烧，住在医院，因此无法进行任何学术活动。随信是医生的诊断书。如果您能再给一周时间让我来完成这项任务我将感激不尽，因为