unit6市公开课一等奖省赛课微课金奖课件

unit6MobileCommerce延迟符1/291.getthegeneralideaofmobilecommerce2.mastertheuseofsomesentencepatterns3.leanhowtobuythingsonmobiledevices4.prepareforfinalexams延迟符objectivesyouwillbeableto

2/29communicatewithothersentertainmentearnmoneytheimportanceofmobilephone?3/29Listeningandmatchthefollowingpictureswiththecorrespondingexpressionswarmingup延迟符scanwith1.pay2.whenshopping

enteryour3.paybillsby

4.

DCBADBAC4/29script1234scanningwithyourmobilephonewilltakeyoutoAlipaywhereyoucancompletethetransaction.peopleusedtopayincashwheshoppinginthesupermarketyouhavetoenteryourpasswordsoastoconnfirmyouronlinepayment.nowadaysmanypeopleprefertopaytheirbillsbyswipingcards延迟符5/29ListeningandSpeaking1.Listenandlearnthefollowingwordsandexpressionfreshadj.新奇，新近smartphonen.智能手机personaldigitalassistant掌上电脑considerableadj.相当大restrictionn.限制，约束complicatedadj.难懂6/29freshadj.新奇，新近

freshman---freshen---freshairTherewerenofreshcartracksorfootprintsinthesnow...雪地里没有留下新车辙或脚印。Itendtosticktofreshfruitforpudding.我一直坚持用新鲜水果做甜点7/29complicatedadj.难懂

complicatedandconfusing扑朔迷离Hislovelifewascomplicated,andinvolvedintenserelationships.他爱情生活很复杂，几段感情都是轰轰烈烈complex:侧重内在关系复杂，需经过仔细研究与了解才能掌握和利用。complicated:与complex含义靠近，但语气更强，着重极其复杂，极难分析、分辨或解释。sophisticated:侧重指事物发展到或到达高级程度所表达出复杂。8/29considerableadj.相当大

considerableexperience丰富经验considerablecontract有偿契约Hebroughttothejobnotjustconsiderableexperiencebutpassionateenthusiasm.他不但给这一工作带来了不少经验，而且倾注了极大热情consider--considerate---consideration9/29Jane:Peopleusedtogoshoppingatlocalstoresor

.Stephen:You'reright.But

havenowtakenplace

thecomingofe-commercetimes.Jane:Yes.nowpeopledon'thavetogoout.theycanbuywhattheylikejustwitha.Stephen:That'snotfresh.peopleevendon'thavetousecomputerstobuythings.theycanusetheir

.haveyouevergot

withasmartphone?Jane:Notyet.Stephen:Whynot?Jane:Becausei'mnotquitesureaboutit.itseemsalittle

.Stephen:Justhaveatry!延迟符ListeningandSpeaking2.Listentothedialogueandfillintheblanks10/29Jane:Peopleusedtogoshoppingatlocalstoresor

supermarkets

.Stephen:You'reright.But

greatchanges

havenowtakenplace

since

thecomingofe-commercetimes.Jane:Yes.nowpeopledon'thavetogoout.theycanbuywhattheylikejustwitha

computer.Stephen:That'snotfresh.peopleevendon'thavetousecomputerstobuythings.theycanusetheir

mobilephone

.haveyouevergot

anything

withasmartphone?Jane:Notyet.Stephen:Whynot?Jane:Becausei'mnotquitesureaboutit.itseemsalittle

complicated

.Stephen:Justhaveatry!延迟符ListeningandSpeakingscript11/293.listentothedialogueandfillinthefollowingtablewiththeproperinformation12/29mobiledevicesadvantagesofm-commercedisadvantagesofm-commerce1..1..1..2..2..2..3..3..3..13/29延迟符tips:wirelessconnection无线连接personnel人力成本securityconcern安全隐患4.pairwork.listenagainanddiscusswithyourpartnertheadvantagesanddisadvantagesofusingamobilephonetobuythings.14/29discussionhowtoprotectyourprivacywhendoingm-commerceactivities?15/29ReadingandWriting1.readandlearnthefollowingwordsandexpressionsecureadj.安全surpassv.超越；胜过Asia-PacificRegion亚太地域globaladj.全球forthetimebeing在当前，眼下16/29secureadj.安全Icouldn'tremembereverhavingfeltsosafeandsecure.我从未有过如此安全感觉。Hisplaceinhistoryisnowsecure.他在历史上地位现在已经稳固了Safe通常指本身（physically）安全；secure指经济（financially）或心理（psychologically）安全。17/29mobilecommerce(m-commerce)isatypeofe-commerceconductedthroughmobiledevicessuchasmobilephones,personaldigitalassistants(PDAs)andotherdeviceswithawirelessconnection.itisquitedifferentfromtraditionale-commerce.2.readandgetthegeneralideaofm-commerce1)whatism-commerce?2)haveyoueverboughtanythingwithyourmobilephone?3)whichdoyouprefer,m-commerceore-commerce?andwhy?延迟符18/29Japanisseenasagloballeaderinm-commerceforthetimebeing.butwearesurethatChinawillbecomethelargestmarketinthenearfuture.astheInternetaccessthroughwirelessdevicesbecomesfasterandsecurer,somebelievethatm-commercewillsurpasstraditionale-commerceasthemainmethodofonlinetransactions.thismaybetrueintheAsia-PacificRegionwheretherearemoremobilephoneusesthanInternetusers.延迟符19/29Traditionale-commercediffersgreatlyfromm-commerce3245peoplecanshopthroughadevicewithawirelessconnectionitisimpossibleform-commercetosurpasstraditionale-commerce.ThemoremobilephoneusersthanInternetusers,thelesspoplewouldusem-commerce.延迟符1personaldigitalassistantsbelongtomobiledevices,whicharemuchcheaperthanmobilephones.3.Readagainanddecidewhetherthefollowingstatementsaretrueorfalse.WriteTfortrueandFforfalse.20/29TeachingAnalysis4.readagainandchoosethedevicesbelongingtomobiledevices.B.desktopsA.iPadsF.laptopsC.taperecorders1234延迟符E.cellphonesD.digitalcamerasG.personaldigitalassistants21/295.MatchthefollowingChineseontheleftwiththeirEnglishequivalentsontheright.1）无线连接2）移动电话用户3）全球领先地位4）移动电子商务5）在不远未来6）移动装置A)mobiledevices

B)mobilecommercesC)wirelessconnectionD)mobilephoneusersE)globalleaderF)inthenearfuture22/296.readandlearnthefollowingwordsandexpression.contextn.环境responsen.回应，反应compaignn.运动，活动primaryadj.主要couponn.优惠券householdchore家务事，家庭琐事babysittern..暂时保姆23/297.readandlearntheadvantagesofm-commerce.inthecontextofmobilecommerce,mobilemarketingreferstomarketingonmobiledevices.companieshavereportedthattheyseeabetterresponsefrommobilemarketingcampaignsthanfromtraditonalcampaigns.theprimaryreasonforthisistheinstantdecision-makingofcustomersthatmobiledevicesenable.consumerscanreceiveamarketingmessageoracouponand,withinafewseconds,makeadecisiontobuyandgoontocompletethepurchaseanywhereandanytime.24/29forexample,abusymumtendingtoherhouseholdchoreswithababyinherarmcouldreceiveamarketingmessageonhermobileaboutbabyproductsfromalocalstore.shecan,withafewclicks,ordersomebabysupplieswithouthavingtoplanaeadforit.shedoesn'tneedtoreachforherpurseorcreditcards,orlogontoherlaptopandtrytorecallthewebaddressofthestoreshevisitedlastweek.alsoshedoesn'tneedtofindababysitterassherunstothelocalstore.25/29ReadingandWriting8.Completethefollosingtasks.Task1实操训练Task2写作训练（homework）learntodownloadappsaccordingtothefollowingsteps:1.clicktheAppStorebutton2.clickonthemagnifyingglassicon3.typethenameoftheapp4.selecttheoneyouwanttodownload5.clicktheDownloadbutton,andthentheAcceptbuttoncompletethefollowingsentencesaccordingtowhatyou'vefound.1.

,clicktheAppStorebutton.2.clickonthemagnifyingglassicon.3.typethenameoftheappyouarelookingforandclickonthemagnifyingglassicon.4.selecttheoneyouwanttodownloadanda

oftheappwillapearonthescreen.5.

taptheDownloadbutton,thenth