新编经贸英语核心教程下册教学作者唐桂民徐章宏新编经贸英语核心教程下册参考答案

新编经贸英语核心教程下册答案

Unitl

Warm-uppractice

1Pre-textQuestions

1)Investmentreferstoputtingsb'smoneyinsomesectorsinthehopeofobtainingprofitable

returns,e.g.buyingshares,investinginapartnershipetc.

2)Thephenomenonthatinvestmentflowsfromonecountrytoanother.

3)Thefiercecompetitioninhomemarket,thepotentiallargemarketinaforeigncountry,the

preferencesprovidedbyaforeigncountryetc.

4)Foreigninvestmentwillbringaboutfundsneededbythehostcountry;foreigninvestment

maycreateemploymentopportunitiesbysettingupnewenterprises;foreigninvestmentmay

bringadvancedtechnologyandmanagerialexperiencesetc.

5)GrantforeigninvestorsnationaltreatmentstatusaccordingtoWTOAgreements;paymore

attentiontotheprotectionofintellectualproperty;keepthestablesociety;etc.

2MatchthewordsinColumnAwiththecorrespondingdeflnitionsinColumnB.

1)e

2)j

3)h

4)f

5)c

6)b

7)d

8)a

9)g

10)i

3Pre-textListeningActivities

(1)

Factorsboostingthisyear'sfigureinforeigndirectinvestment

1.strongereconomicgrowth

2.increasedcorporateprofitability

3.growinginvestorconfidence

4.arecoveryinmergersandacquisition

Increaseofforeigndirectinvestmentflowslastyear

TheU.S.:$86.6billion

Ireland:$41.7billion

Africa:$14billion

China:57billion

India:3.4billion

⑵

JapaneseAutomakersExpandOperations

QuestionAnswer

1.WhatarethethreebigJapaneseautoToyota,HondaandNissan

companies?

2.WhataretheJapaneseautocompaniesTheyareexpandingoperationsandadding

doingintheU.S.?workersintheU.S..

3.WhatwillbetheproductivityoftheTheJapaneseBigThreewillhavecapacityto

JapaneseBigThreein2006?build4.3millionvehiclesinAmerica.

4.WhatisthegainoftheJapaneseautoTheJapaneseBigThreehaveseentheirshareof

companiesinthepastfiveyears?theU.S.marketgrowto24percentfrom19

percent.

5.AccordingtopresidentandchiefThekeytoreducecostsistousetechnologyand

executiveofToyotaManufacturinginnovation.

Company,whatisthekeytoreduce

costs?

Text1

ComprehensionQuestions

1.Directforeigninvestmentandportfolioforeigninvestment.

2.Aportfolioportfolioforeigninvestmentisoneinwhichtheinvestorlimitsitsinvolvementto

providingequitycapitalinanenterprisemanagedbyanotherinthehopeofprofitablereturn.

3.Themajorformsincludeestablishingajointventure,aforeigncorporation,aforeign

partnership,acorporationwithaforeignbranch,andapartnershipwithaforeignbranch.

4.Suchallegationsincludeexportingjobs,assistingtheeconomicdevelopmentofrivalnations

attheexpenseofthehomecountryandreducingdomesticinvestment.

5.Allegedbenefitsincludebringingcapitalsintoacountrythatitselfcannotgeneratethefunds

neededformajorinvestmentprojects,creatinglocaljob,improvingmanagerialstandards,

introducingnewproducts,andahealthierbalanceofpaymentspositionforthehostnation

followingthelocalproductionofgoodsthatotherwisewouldhavetobeimported.

6.Fortheindividualfirm,specificmotivesforinvestingdirectlyinforeigncountriesmight

involvecommunicationdifficultieswithlocalrepresentatives,costlymarginstakenby

independentdistributors,andescalatingadministrativecostsconnectedwithorganizing

foreignoperationsfromthehomebase.

7.Apartfromlocalavailabilityofmanufacturingresources(labor,materials,etc)thedecision

whethertoinvestinforeignmanufacturingcapacitywillnormallyconsidersuchfactorsasthe

politicalstabilityofthecountry,theextentofgovernmentinvestmentgrantsandsubsidies,

legalmatterssuchastheeaseofpatentprotection,wageandothercosts,restrictionsonthe

repatriationofprofitsandtaxation.

8.Localregulationstypicallyreservecertainsectorsoftheeconomyexclusivelytothestateor

itsnationals,permitsalimitedpercentageofforeigncapitalparticipationincertainsectors,or

definecertainsectorsinwhichfullormajorityforeignownershipisallowedorencouraged.

9.Foreignersareoftenencouragedtoinvestinsectorswherelocaldevelopmentresourcesare

limited,whereforeigninvestmentwillincreasethenumberoflocaljobs,andwherethe

foreignexporttradewillgrow.

10.Therightofastatetorestrictforeigninvestmentinparticulargeographicareaisrespectedby

otherstatesasanexpressionofthestate'ssovereignauthority.

Paraphrase

1.Thetypicalportfolioinvestmentismadebypurchasingaforeignenterprise'sa

noncontrollingamountofstockonastockexchangeorinaprivatemarketwithanaimtoget

profits.Inthiscase,theinvestorwillnotparticipateinmanagingtheforeignenterprise.

2.Localgovernmentsoftenconcernabouttheforeigninfluenceexertedbythedirectforeign

investmentonitseconomy,eventhesmallamountofdirectforeigninvestment.Thusthe

localgovernmentusuallypaysmoreattentiontoregulatingthedirectforeigninvestment.

3.Fortheindividualfirm,specificaimsforinvestingdirectlyinforeigncountriesmightinclude

solvingthecommunicationdifficultieswithlocalrepresentatives,savingingthegreatcosts

whichhavetobepaidtoindependentdistributors,andreducingadministrativecostsresulting

fromorganizingforeignplantsfromtheheadquarterlocatedinthehomecountry.(Para.5)

4.Sometimesaninvestorcannotbringhisplantsinfulloperationinhisowncountry.Therefore,

theinvestorestablisheshisplantsinaforeigncountryinordertobringhisplantsinfull

operation.

5.Usuallytherightofastatetorestrictforeigninvestmentinparticulargeographicareais

respectedbyotherstates.Suchrespectisbasedontherespectofthestate'ssovereign

authority.

IVExercises

1Note-taking&Gap-filling

1)underpinning

2)mergersandacquisitions

3)operations

4)straightforward

5)springboard

6)assembly

7)headquarters

8)stability

9)infrastructure

10)integration

2Vocabulary

ABlankFilling

1.access

2.assembly

3.orient

4.margin

5.managerial

6.prototype

7.repatriate

8.jointventures

9.sensative

10.equity

11.turnablindeyeto

12.publicutility

13.allegations

14.associate

15.overwhelming

B.Fillinguptheblankswiththecorrectwordsgiven.

1)a)charged

b)accused

c)impeached

2)a)asserted

b)alleged

c)affirmed

3)a)banned

b)forbidden

c)prohibited

4)a)began

b)started

c)commenced

d)launched

5)a)considered

b)regard

c)deemed

6)a)decided

b)determined

c)resolved

d)settled

7)a)fetch

b)carried

c)takes

d)brought

8)a)emigrate

b)immigrated

c)migrate

9)a)rose

b)arose

c)raise

d)lifted

10)a)respecting

b)respectable

c)respectful

3ProofreadingandErrorCorrection

1)provide-provides

2)combining-combined

3)that-why

4)second一two

5)yet-still

6)Athemost

7)electrical-electronic

8)adopting-adoption

9)over-on

10)workforce-workforces

4Translation

A.

1)Thedecisionwhethertopunishthecompanydependsontheresultoftheremediesofferedby

it.

2)Charterpartyisonecontractinwhichanentireshipishiredtoauser.

3)Thereisnodenyingthefactthatthetendencyofeconomyglobalizationisbecomingmore

andmorenoticeable.

4)Herbeinglateisbasedontheallegationthatthereisatrafficjamonthewaytowork.

5)ThemoreIknowabouttheevent,thebetterIcanunderstandthepersistentteacher.

6)Thedecisionwhethertocontinueherstudydependsonherincomeinthesummerholiday.

7)Standardcontractisoneinwhichthetermsandconditionsarepreparedbyoneparty.

8)Thereisnodenyingthefactthatthequalityofthebeveragehasdecreasedinrecentyears..

9)Themoresuggestionswetake,thebettersolutionswecanmake.

10)Hisfailureinexaminationisbasedontheallegationthathedidnothaveagoodsleeplast

night.

B.

1)InternationalInvestmentForumisaworldleveleconomicforumofinternationalinfluence,as

wellasthemostauthoritativeinternationalinvestmentstrategyforumintheAsia-Pacific

region.

2）Apartfromthecostsoflaborandrawmaterial,thepoliticalenvironmentandlegal

environmentofacountryshouldbealsotakenintoaccountbyforeigninvestors.

3）UnitedStatesstronglyfavorstheinternationallyfreeflowofcapital,anditslawsimpose

relativelyfewbarrierstotheinflowandoutflowofcapital.

4）Therearestrategicsectorsoftheeconomy,however,inwhichnationsstrictlylimitforeign

investment.IntheUnitedStates,forinstance,foreignnationalsmaynotholdmorethan25

percentofsharesinanAmericanairlineortelecommunicationscompany.

5）Hostcountriesprovideavarietyofguaranteestoforeigninvestorstoattractmoreinvestment,

includingmakingcompensationtotheforeigninvestorsintheeventofnationalizationofa

foreign-ownedenterprise.

6）与从零开始建立一个全新的企业相比，收购其他企业具有若干优势，如避免了建立新企

业的时间与成本投入，及可以直接控制企业管理系统的运作等。

7）所谓兼并是企业间的一种自愿地、永久性地合并。通过兼并，一个或数个公司与另一个

或数个公司实现生产组织与身份上的整合，自此共同以•个新成立的公司的名字开展营

利活动。

8）国际直接投资被认为可为东道国带来诸多利益，包括增加就业机会，提高管理水平，引

进新产品，实现良好的国际收支帐目平衡。

9）垂直整合是指对同一行业处于生产与分配链条不同阶段的公司进行兼并或接收，比如，

兼并分配商或原材料供应商。

10）公司的多元化经营可以避免公司业务因某种特定产品在市场上的失利而陷入困境。但过

度的多元化经营也必定使公司演变成为一个联合大企业，涵盖多种不相关的业务。

5Cloze

1.role

1Agreements

2foreign

3supply

4facility

5well

6manufactures

7ventures

8vehicle

9based

10subsidiary

11sector

12number

13from

14companies

TextII

ComprehensionQuestions

1.c

2.D

3.A

4.C

5.D

6.D

7.B

8.C

9.C

10.A

Unit2

Warm-upPractice

1.Pre-textquestions(omitted)

2.MatchthewordsorphrasesinColumnAwiththecorrespondingdefinitionsinColumn

B,andthentrytogivetheirChineseequivalents.

1)d

2)c

3)h

4)a

5)g

6)e

7)i

8)j

9)b

10)f

3.Pre-textListeningActivities

(1)

MajorproblemsconfrontinganMNCNote

1.Itmustworryabouthowtoovercomethe

communicationbarriersalreadymentioned(cultural

differences,distance,andenvironment)

2.Ithastodealwiththedifferentlegalandtaxstructures

inthevariouscountries.

3.hastocopewithforeigncurrencysothatitcanprotect

itsforeignassets.

4.Itmustdecidewhethertodelegatetheauthorityto

subsidiariesorcentralize.

SomeotherproblemsforanMNC

1.howtosecurecontinuedaccesstoresources

2.howtoincreasemarketshare

3.howtotackleincreasedcriticismandinterferenceby

foreigngovernment

4.howtodealwithlaborlawsandantitrustlegislation

bothathomeandabroad.

Keytosuccess

1.continuedaccesstonaturalresources

2.continuedaccesstohumanresources.

(2)Listentoaconversationandtrytoanswerthequestions.Thencompareyourswithyour

partner's.

Questionsonindigenoushomelandsandtransnationalcorporations

QuestionsAnswers

6.Whocontrolsacorporation?Acorporationiscontrolledbythepeoplethat

ownandmanageit.

7.Whorunsacorporation?Corporatedecisionsaremadefromthe

corporateheadquarters.Theboardofdirectors

(thoseowningthemostshares)makethepolicy

decisions.

8.Wheredoprofitscomefrom?Profitsarerealizedbychangingaresourceinto

asaleablecommodity.

9.HowisatransnationalcorporationAtransnationalcorporationisorganizedfor

organized?maximumprofit.

10.Whatabouthumanlabor?Humanlaboralwaysrepresentsapossibilityof

unionizing,absenteeism,strikesandpay

increases.

11.Dotransnationalsworktogether?Yes,manytransnationalsworktogetherfrom

timetotime.Oftentheyformcartels.

12.HowdotransnationalscontrolTransnationalscontrolnationalgovernmentsin

nationalgovernments?termsoftechnologicalexpertise,equipment,

goods,shippinglines,andinvestmentcapital.

13.DoestheIMFhavecontroloverYes,dieFIRST,SECONDandTHIRDworlds

Europe,JapanortheU.S.?areallpartofthesamesystem.Tobemore

precise,theproducingandconsumingnations

areallpartoftheworldeconomicsystem.

14.WhatistheroleofindigenousForthemostpart,indigenouspeoplesare

peoples?headedfortheslumsandghettosofthestarving

millionstomakewayforindustrial

'development5.

15.ArethereanyalternativesforYes.Thefinelytunedculturesand

indigenouspeoples?economiesthathavekeptindigenous

peoplesaliveforthousandsofyearsmay

betheirverytoolsforsurvival.

Exercises

1.Note-taking&Gap-filling

1)long

2)maximize

3)spurred

4)jobs

5)creation

6)useful;

7)Eventually

8)delegate

9)commutation

10)access

2.Vocabulary

A.Blank-filling

1)infringement

2)immunity

3)enacted

4)siphoning

5)affiliates

6)advanced

7)permitted

8)attributable

9)potentials

10)incentives

11)dedicated

12)initiated;committed

13)extortion

14)codes

B.

1)a)introducesb)innovatec)originate

2)a)disasterb)calamityc)catastrophe

3)a)accommodateb)accustomc)adaptd)conform

4)a)ratiob)proportionc)rate

5)a)increasesb)enhancec)enlarging

6)a)integrateb)blendedc)mergedd)combined

7)a)companyb)firmC)coiporations

8)a)categoriesb)classc)kinds

9)a)scarceb)deficientc)scant

10)a)diverseb)differentc)various

3.Proofreadinganderrorcorrection

1)在“howmuch"前面加上“of”；

2)将“centralizing”改为ucentralizedv

3)在"feedback"前面加上“the”；

4)将“on”改为“to”

5)将“however"改为"therefore”

6)在developmentw前面加上"for”；

7)将“therefore”改为“however”

8)将“remains”改为amaintainsw

9)将“take”改为“make”

10)在“fragmentation”前面力口上“to”

4.Translation

1)HeseemsnottograspwhatImean,whichupsetsme.

2)ItemergedthatEdnamadethecomplaint,whichsurprisedeverybody

3)Mysuggestionisthatweshouldgooutingtogethertomorrow.

4)Theproblemiswhethertheywillbeabletohelpuswiththeemergentincident.

5)ThisisawaywherebyyoucanlearnEnglishquickly.

6)Hemadeanarrangementwherebyacarisavailable.

7)Thegeneralgavetheorderthatthesoldiersshouldcrosstheriveratonce.

8)Thenewsthathewaskidnappedsurprisedusgreatly

9)Thisisaninterestingsubject,aboutwhichwemightargueforalongwhile.

10)Iboughtanewcaryesterday,forwhichIpaidseveralthousandpounds.

BfromEnglishtoChinese

1)Whenacorporationexpandsitsactivitiesacrossitsbordersandengagesininternationaltrade,

itcouldbeonthewaytobecomingamultinationalcorporation.Amultinationalcorporation

hasindustrialandcommercialorganizationinforeigncountries.

2)SuccessfulMNCseventuallymustlearnhowtointerrelatetheirsubsidiarieswithparent

company,howtodelegatedecision-makingauthority,andhowtodevelopsatisfactory

methodsofcontrolandsupervision.

3)AfavorableaspectaboutMNCsisthattheycreatejobsinforeigncountries.Theyalso

contributetoinnovationorcreationofnewproductsandtechnology.Butwheninnovation

levelsoffandlocaltechnologyreachesapointofsufficiency,MNCsareconsideredtobeno

longeruseful.

4)AtthispointMNCsruntheriskofnationalization,whichistheconfiscationofacompany's

property(plant,equipment,etc.)byaforeigngovernmentwithorwithoutadequate

compensation.

5)Thecompetitiveadvantageisrealizedbytakingstrategicactions,whichcanoptimizevarious

andsometimesconflictinggoals.

6)尽管追求额外利润或保护现有的国家财政收入可以解释跨国公司存在的原因，但是这些

对跨国公司为何壮大和兴旺却不能提供同样完整的解释。

7)全球管理的战略性任务是使用所有具有竞争优势的资源，在跨国企业中以优化组合的方

式提高效率、降低风险和增进学习。

8)这•框架的另•实际用途是表明各种目标之间以及各种方式之间的矛盾，并突显战略性

困境，而这些困境在其他情况下是被忽视的。

9)虽然热情高涨，但“全球性”战略到底意味什么在概念上却是摸棱两可的。

10)无论是实际操作者还是研究人员，在应对这些数量虽少但内容丰富的有关全球战略的

文献时都会遇到这样的困难：缺乏一个有条理的框架将不同的研究视角与研究规定统一

起来。

5.Cloze

1)troubled2)warranted3)charge4)destructive5)manipulate

6)perceived7)monopoly8)undermining9)exploiting10)examine

11)impact12)reveals13)actualized14)improvement15)reduction

TextII

ComprehensionQuestions

1.B2D3.D4.A5.C6.C7.B8.D9.C10.A

Unit3

VI.Exercises

1.Note-taking&Gap-filling

1)moreproactivethanreactive

2)respondtoactivities

3)chiefexecutiveofficers

4)benefit

5)formulatebetterstrategies

6)systematic,logical,andrationalapproach

7)theprocess

8)Communication

9)supportingtheorganization

10)Themanner

11)understandingandcommitment

12)whattheorganizationisdoingandwhy

13)assistingit

14)organizationalperformance

15)thefirm'smission,objectives

2Vocabulary

ABlankFilling

BFillintheblankswiththecorrectwordsgiven.

3.ErrorCorrection

1.as改为to2.about省略

3.these改为those4.admired改为admiring

5.employer改为employee6.consciously改为unconsciously

7.comfortably改为comfortable8.them改为him

9.friend改为friends10.withoutaware改为withoutbeingaware

4.Translation

A.FromChineseintoEnglish:

1)Twodecadessinceitinauguratedreformandopening-up,Chinahassteadfastlyadheredtothe

policyofopeningtotheoutsideworld,developedforeigntradeinrealearnestandactively

attractedforeigninvestment.China'stradevaluenowtakesthe7thplaceintheworldandits

foreigncapitalattractionhasbeenrankingastheforemostamongalldevelopingcountriesfor

8yearsinarow.

2)Reformandopening-uphavenotonlypromotedthesustained,swiftandsounddevelopment

ofChina'snationaleconomy,butalsohelpedrestructureitseconomicsystem.Inaddition,this

processhasnotonlylaidasolidfoundationforChinatodevelopintothefuture,butalso

contributedtotheprosperityofAsianeconomyandtheworldeconomyatlarge.

3)OntheoccasionoftheFifthChinaInternationalFairforInvestmentandTrade,Iwouldlike,

onbehalfoftheChinesegovernment,toextendmywarmwelcometoalldistinguishedguests

comingfromallovertheworld.

4)Wewilltakeanevenmoreactivepositiontoseizetheopportunitiesandmeetthechallenges

withtheviewtopushingforwardcomprehensiveopening-upatalllevelsandsectorsandto

servingChina'smodernizationdrive.

5)WewillalsocarryouttheopenstrategyofGoingGlobalandencouragequalifiedcompanies

withcompetencetomakeoverseasinvestment.Inthisway,wecanintegrate"Attracting

ForeignInvestmenf,with“GoingGlobal”andparticipateininternationaleconomic

cooperationinamorecomprehensiveway.

6)The'4West-to-EastGasTransmittingProject"，whichlinkstheTarimBasinofXinjiangUygur

AutonomousRegionwithShanghai.Itextends4200kilometersandcovers8provinces,

municipalitiesandautonomousregions.Itisthemosturgent-specifiedprojectwiththelargest

investmentintheState'sstrategyofdevelopingChina'swest.

7)PudongisawindowtotheancientcultureofChina,agatewaytotheChinamarket,andit's

alsoastrongbridgebetweenChinaandthemarketsoftheworld.

8)GuangzhoubordersontheSouthChinaSeaandisadjacenttoHongKongandMacao.Itisthe

communicationsandtelecommunicationshubandtradeportforSouthChina,and“thesouth

gateway^^toChina.

9)TheGuangdongTradeDelegationwillimplementvigorouslytheoutward-orienteddriving

strategyasstipulatedbytheCPCGuangdongCommitteeandtheProvincialGovernmentto

facesquarelyandovercomethevariousdifficultiesinforeigntradeandexports.Furthermore,

weshouldmakefullpreparationstoseizetheopportunitiesahead,takevigorousactionto

increaseexternaltransactions,andstrivetofulfilltheexportgrowthtarget.

10)Withajointventure,aforeignpartnerusuallybringsintotheenterpriseorbusinesscapital

funds,machinery,advancedtechnologyandmanagement,whiletheChinesepartnersupplies

land,labor,andaportionofthefundsfortheinfrastructure.Thebusinessisthenjointlyrunby

bothparties.

BFromEnglishintoChinese

1)本次合并对双方而言都是自然的发展步骤，因为双方享有相同的以科技为本的文化，并

对本行业发展具有相同的理念。

2)通过强强联合，双方的研发能力将大大加强，为创新性的增长提供坚实的基础。

3)就战略而言，管理阶层希望合并能通过整合重复领域大大提高运营效率。据估算，在未

来的三年中，合并将使成本削减达10亿美元以上。

4)随着公司的国际化运作，他们的眼光越来越投向全球。此外，竞争极为激烈的国内市场

也迫使公司走出国门在海外寻找新的竞争优势。

5)如果只是因为碰巧看中了诸如在成本或灵活性方面的优点而忽略其余条件，就选定一个

供应商，那将是很危险的。

6)进行全球采购却有许多好处，但是决策者应该首先全面考虑一下主要的操作因素。

7)一家服装公司只看到低成本而只从亚洲的供应商进货，但是随着那里的劳动力成本的增

力n,它不得不另找一家低成本的供应商。

8)如果是长期伙伴关系，那么就该认真探讨双方在信息和资源方面的共享程度，以期实现

合作的价值最大化。预期的合作伙伴应坐下来好好谈谈以什么样子的最佳方式进行合

作。

9)要生存下去，所有的组织必须迅速识别环境的变化并做出相应的变化。战略管理的过程

旨在帮助组织能够有效地从长远的角度作出变革。

10)因此一个组织的文化必须能够有助于它的所有成员齐心协力，致力于共同的组织发展目

标。有助于培养管理人员以及员工们的能力和热情。

5.Cloze

Thestrategic-managementprocessisdynamicandcontinuous.Achangeinanyoneofthe

majorcomponentsinthemodelcannecessitateachangeinanyoralloftheothercomponents.For

instance,ashiftintheeconomycouldrepresentamajoropportunityandrequireachangein

long-termobjectivesandstrategies;afailuretoaccomplishannualobjectivescouldrequirea

changeinthepolicy;oramajorcompetitor'schangeinstrategycouldrequireachangeinthe

firm'smission.Therefore,strategyformulation,implementation,andevaluationactivitiesshould

beperformedonacontinualbasis,notjustattheendoftheyearorsemiannually.The

strategy-managementprocessneverreallyends.

Applicationofthestrategy-managementprocessistypicallymoreformalinlargerand

well-establishedorganizations.Formalityreferstotheextentthatparticipants,responsibilities,

authority,duties.Andapproacharespecified.Smallerbusinessestendtobelessformal.Firmsthat

competeincomplex,rapidlychangingenvironmentssuchastechnologycompaniestendtobe

moreformalinstrategicplanning.Firmsthathavemanydivisions,products,markets,and

technologiesalsotendtobemoreformalinapplyingstrategic-managementconcepts.Greater

formalityinapplyingthestrategicmanagementprocessisusuallypositivelyassociatedwiththe

cost,comprehensiveness,accuracy,andsuccessofplanningacrossalltypesandsizesof

organization.

Unit4

Warm-uppractice

1.Pre-textquestions

1)Whatdoyouknowaboutwhatoperationsmanagementreferto?(Answervaries.)

2)Whydoesacompanyneedproductionandoperationsmanagement?(Answervaries.)

3)Howareoperationsmanagementenforcedinbusiness?(Answervaries.)

4)Doyouthinkit'snecessarytoapplyoperationsmanagement?Stateyourreasons.(Answer

varies.)

5)Inyourmind,whatisthenatureoftheoperationmanager'sjob?(Answervaries.)

2.MatchthewordsorphrasesinColumnAwiththecorrespondingdefinitions

l)g2)c3)i4)e5)f6)d7)h8)b9)j10)a

3.Pre-textListeningActivities

⑴

RecenttrendsNotes

1.Globalmarketplace

2.

3.Keyfeaturesinclude:

1)teamapproach

2)

3)emphasisonservingthecustomer

4)

4.Flexibility

5.Itcouldbeachievedin

l)process

2)informationretrieval

3)

4)

6.technologyERPstandsfor...

7.Thekeytoitistheusesof...

8.ReengineeringReengineeringmeans...

9.Thereisincreasingemphasison

1)

2)

3)recycling

4)makingiteasierforconsumerstorecycle

products,and

5)

10.

11.

12.LeanproductionLeanproductionmeans...

TextI

ComprehensionQuestions

1.Whatdoesoperationsmanagementreferto?(Para.1)

2.Whataretheactivitiesandsituationscoveredbyproductionmanagementoutside

manufacturing?(Para.2)

3.Whatiscapacityplanninginanairlinecompany?(Para.2-2)

4.Whymustwestudyoperationsmanagement?(Para.3)

5.Whatarethethreebasicfunctionsofatypicalb