大学英语进阶：Advertising

一、填空题

Directions:Fillintheblankswiththewordsgivenbelow.

Changetheformwherenecessary.

注意：请在答题处填入单词！需要时变换词形！

discarddistributeeliminatemeasurableconcerning

maximizestagesponsormotivateauthority

1>Certainnewregulations________studyabroadhavebeen

announcedrecently.

正确答案：concerning

2、Theauthoritieshaveabandonedanyattempttofood.

正确答案：distribute

3、Mostpeoplesaidthatpaywastheirmain_______forworking.

正确答案：motivation

4、Workingconditionshavechangedinthelastten

years.

正确答案：measurably

5、Costmanagementisoneofthemainmethodstothe

profitofenterprises.

正确答案：maximize

6、Iwouldliketotakethisopportunitytothankallthe

volunteersand.

正确答案：sponsors

7、SofarRussianworkersanumberofstrikesin

protestattherepublic，sdeclarationofindependence.

正确答案：havestaged

8、rmgoingto________thosemagazinesifyou'vefinished

readingthem.

正确答案：discard

9、Somelocalandvoluntaryorganizationsalsorun

workshopsfordisabledpeople.

正确答案:authorities

10^Americawantstotariffs（关税）onitemssuchas

electronics.

正确答案：eliminate

二、选词填空

Directions:Inthispartthereisapassagewithtenblanks.

Youarerequiredtoselectonewordforeachblankfromalist

ofchoicesgiveninawordbankfollowingthepassage.Readthe

passagethroughcarefullybeforemakingyourchoices.Each

choiceinthebankisidentifiedbyaletter.

注意：请在答题处填入相应的字母编号！字母一定要大写！

Ontelevision,theabuseofadvertisementsismost

1.Whocanbearsittingthroughtenminutesof

2bombardmentbyshampoos,haircreams,snacks,washing

powderandunderarmspray?Itisjusttoomuch!Whatisworse,

theyalwayscomejustbeforethemostexcitingpartofaprogram.

Besidesgivingusa3____jolttheymethodically4____andabuse

ourmindsuntilwewatchthemwithoutactuallyseeingandhear

theirchatterwithoutactuallylistening.Itwouldcertainly

beforthegoodofallviewersiftheadvertisers5--down

ontheiradvertisementsandonlyadvertisediscreetly.6

advertisementontelevisionisbasedonhard-sellingand

relentlessassaultontheviewers.

Furthermorehowmuchofwhattheyadvertisearebased

ontruth?Doesusingacertainbrandofshampoo7____dandruff?

Mypersonalexperienceisa8____no.Does9____certainfood

makeushealthier?Thenwhyarethehospitalsalwaysfull?Does

usingacertainbrandofsoappowderreallymaketheowner

happier?Suchthingswemustask,ifwedonotwanttobe10

inbytheadvertisements.

A)numb

E)definite

I)eliminate

M)prospects

B)consuming

F)apparent

J)annual

N)prestigious

C)cut

G)presently

K)variety

0)taken

D)continuous

H)classified

L)mental

1.

正确答案：F

2、____________

正确答案：D

3、

正确答案：L

4、

正确答案：A

5、

正确答案：C

6、_______________

正确答案：G

7、________________

正确答案：I

8、_______________

正确答案：E

9、_______________

正确答案：B

10、______________

正确答案：0

三、单选题

Directions:Inthispartthereisapassagefollowedbysome

questionsorunfinishedstatements.Foreachofthemthereare

fourchoicesmarkedA),B),C)andD).Youshoulddecideonthe

bestchoice.

Aresearchreportsaysthatvirtualworldscanbeimportant

placeswherechildrenpracticewhattheywilldoinreallife.

Theyarealsoapowerfulandattractivealternativetomore

passiveadventureslikewatchingTV.Theresearchwasdonewith

childrenusingtheBBC'sAdventureRockvirtualworld,aimed

atthoseaged6-12.Itsurveyedandinterviewedchildrenwho

werethefirsttotestthegame.

TheonlineworldisathemeislandbuiltfortheBBC，schildren

channelbyBelgiangamemakerLarian.Inthisvirtualworld,

theplayerscangainpointsbyfinishingtasks,suchas

collectingcoinsetc.Theycancreatetheirownworksin

different'studios，likeanartstudio,amusicstudioandan

animationstudio.Althoughchildrentravelaroundtheworld

alone,theyusemessageboardstosharewhattheyfindandwhat

theydointhedifferentcreativestudiostheyfindaroundthe

virtualspace.

Attimeschildrenwereexplorersandatotherstheyweresocial

climberseagertoconnectwithotherplayers.Somewerepower

userslookingformoreinformationabouthowthevirtualspace

reallyworked.Thechildrencouldtryallkindsofthings

withouthavingtobeafraidoftheconsequencesthatwould

followiftheytriedthemintherealworld.Theylearnedmany

usefulsocialskillsandplayedaroundwiththeiridentityin

waysthatwouldbemuchmoredifficultinreallife.According

tothestudywhatchildrenlikedaboutvirtualworldswasthe

chancetocreatecontentsuchasmusic,cartoonsandvideos.

Thepublishersofthereportsaythatvirtualworldscanbea

powerful,engagingandrealinteractivesubstituteformore

passivemedia.Theyurgedcreatorsofvirtualspacesfor

childrentogetyoungpeopleinvolvedveryearlyonbecausethey

reallydohavegoodideastoaddandtheyareverygoodcritical

friends.

1>Whatisthewriter?sattitudetowardsvirtualworld?()

A.Supportive.

B.Critical.

C.Neutral.

D.Negative.

正确答案：A

2、Whichofthefollowingisclosestinmeaningto“alternative”

inparagraph1?()

A.Island.

B.Aim.

C.Creator.

D.Choice.

正确答案：D

3、WhichplaceisnotdesignedintheBBC，sAdventureRock

virtualworld?()

A.Animationstudio.

B.Artstudio.