综合商务英语智慧树知到答案2024年武汉商学院

综合商务英语武汉商学院智慧树知到答案2024年第一章测试

Acompanyisessentiallyanartificialpersoninthatitisanentityseparatefromtheindividualswhoown,manage,andsupportitsoperations.（）

A:对B:错

答案:AWhichisnottheadvantageofstartingacompany?()

A:Creativefreedomandflexibility.

B:Increasedlegalliability.

C:Incomediversification.

D:Astrongcorrelationbetweeneffortandreward.

答案:BAcorporationisalegalentitythatisseparateanddistinctfromitsowners.（）

A:错B:对

答案:BAcorporation'smostimportantaspectislimitedliability.（）

A:对B:错

答案:AAcorporation'sgoalisonlyfor-profit.（）

A:对B:错

答案:BWhichoneofthefollowingisnotthemainbusinesstype?()

A:Corporation.

B:Firm.

C:Partnership.

D:Soleproprietorship.

答案:BPartnersarepersonallyheldliableforanybusinessdebtsofthepartnership,whichmeansthatcreditorsorotherclaimantscangoafterthepartners'personalassets.（）

A:错B:对

答案:BWhichoneofthefollowingstatementsisnotcorrect?()

A:Seniorleadersshouldconsideravarietyoffactorsbeforedecidingwhichtypeoforganizationisbestfortheirbusiness,includingthebusinessgoals,industry,andcultureofthecompany.

B:Anorganizationalstructureoutlineshowcertainactivitiesaredirectedtoachievethegoalsofanorganization.

C:Adecentralizedstructurehasadefinedchainofcommand.

D:Successfulorganizationalstructuresdefineeachemployee'sjobandhowitfitswithintheoverallsystem.

答案:COrganizationalstructuresarenormallyillustratedinsomesortofchartordiagramlikeapyramid,wherethemostpowerfulmembersoftheorganizationsitatthebottom,whilethosewiththeleastamountofpowerareatthetop.（）

A:错B:对

答案:ATraditionally,organizationshavebeenstructuredwithdecentralizedleadershipandanundefinedchainofcommand.（）

A:错B:对

答案:A

第二章测试

Leadershipinvolves:______.()

A:negotiatingwithsuppliers

B:settingapositiveexampleforstafftofollow

C:showingworkershowtoeffectivelyperformtheirresponsibilities

D:supervisingthecompletionoftheirtasks

答案:BCDAneffectiveleaderisapersonwhodoesthefollowing:()

A:Managesdeliveryofthevision.

B:Createsaninspiringvisionofthefuture.

C:Coachesandbuildsateam.

D:Motivatesandinspirespeopletoengagewiththatvision.

答案:ABCDInbusiness,avisionisarealistic,convincingandattractivedepictionofwhereyouwanttobenow.（）

A:对B:错

答案:BLeadersworkhardthroughouttheprojecttoconnecttheirvisionwithpeople'sindividualneeds,goalsandaspirations.（）

A:对B:错

答案:AAleaderwillensurethatteammembershavethenecessaryskillsandabilitiestodotheirjobandachievethevisionbytrainingandcoachingpeopletoimproveindividualandteamperformance.（）

A:错B:对

答案:BAuthoritarianleadershipstyleisaone-personshowwhichallowsaleadertoimposeexpectationsanddefineoutcomes.（）

A:对B:错

答案:ATheadvantagesofauthoritarianleadershipstyleinclude:()

A:Itreducesgroupsynergy&collaboration.

B:Timespentonmakingcrucialdecisionscanbereduced.

C:Mistakesintheimplementationofplanscanbereduced.

D:Chainofcommandcanbeclearlyemphasized.

答案:BCDDelegativeleadershipstyleisalsoknownas“democraticleadership”.（）

A:错B:对

答案:ATransformationalleadershipstylesuserewards,punishmentsandotherexchangestogetthejobdone.（）

A:错B:对

答案:AWhichoneofthefollowingstatementsisnotcorrect?()

A:Itusesmotivationandinspirationtogainthesupportofemployees

B:Employeescanchooserewardsystems

C:Itleadstoaloweremployeeturnoverrate.

D:Itcansometimesleadtothedeviationofprotocolsandregulations.

答案:B

第三章测试

Strategiesaretheplansforhowtheorganizationwilldowhatit’sinbusinesstodo,howitwillcompetesuccessfully,andhowitwillattractandsatisfyitscustomersinordertoachieveitsgoals.（）

A:错B:对

答案:BStrategicmanagementinvolves__________.()

A:evaluatingemployees’performance

B:settingobjectives

C:ensuringthatmanagementrollsoutthestrategiesacrosstheorganization

D:analyzingthecompetitiveenvironmentandtheinternalorganization

答案:BCDAnorganizationmayrelysolelyonthechiefexecutiveofficer(CEO)forguidanceratherthanhavingseveralemployeesdevotedtostrategy.（）

A:错B:对

答案:AThemissionisastatementoftheorganization’spurpose.（）

A:错B:对

答案:BSTEP1ofthestrategicmanagementprocessistoconductanexternalanalysis.（）

A:对B:错

答案:BWhenconductinganexternalanalysis,managerscanexamineallcomponentsoftheenvironmentlike________.()

A:financialassets

B:humanassets

C:sociocultural

D:demographic

答案:CDIfanorganizationplanneditsstrategieseffectively,theperformancewillsurelybehigh.（）

A:对B:错

答案:BAcorporatestrategyisanorganizationalstrategythatspecifieswhatbusinessesacompanyisin—orwantstobein—andwhatitwantstodowiththosebusinesses.Whichoneisnotacorporatestrategy?()

A:Growth

B:Stability

C:Differentiation.

D:Renewal

答案:COrganizationsgrowbyusing_____________.()

A:verticalintegration

B:horizontalintegration

C:differentiation

D:concentration

答案:ABDAfunctionalstrategyisastrategyforhowanorganizationwillcompeteinitsbusiness.（）

A:对B:错

答案:B

第四章测试

Theamountofremunerationanditscomponentsdependonmanyfactors,including:__________.()

A:thegeneralstateoftheeconomy

B:thejobtype

C:theemployee'svaluetothecompany

D:thecompany'sbusinessmodel

答案:ABCDGoldenparachuteisasigningbonus,duewhentheemployeestartsthejob.（）

A:对B:错

答案:BAttheexecutivelevel,remunerationcanincludeoptions,bonuses,expenseaccounts,andotherformsofcompensation.（）

A:对B:错

答案:A___________aresometypesofremuneration.()

A:Tips

B:Commission

C:Useofacompanymobiledeviceorcar

D:Gymmemberships

答案:ABCDFormanyworkers,salaryandremunerationarethesame.（）

A:错B:对

答案:BAnemployee'sbasepaycanonlybeexpressedasanannualsalary.（）

A:对B:错

答案:BInadditiontopayinghighbasesalaries,companiesmaywooprospectiveemployeeswithadditionalperks,includingagenerousbenefitspackage,retirementplan,bonuses,investmentoptions,andtangiblerewards.（）

A:错B:对

答案:BThemostcommonbenefitsinclude____________.()

A:life,disability,andhealthinsurance

B:tuitionreimbursement

C:educationassistance

D:retirementbenefits

答案:ABCDSomefringebenefitscomeintheformofreducedpricesongoodsandservices,including___________.()

A:Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.

B:Someemployersprovidestafferswithcellphones.

C:Employeegetbonusattheendofayear.

D:Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.

答案:ABDWhileyourtake-homepayisaveryimportantconsideration,youshouldalsokeepinmindanyotherperksthatyouremployeroffersyou.（）

A:对B:错

答案:A

第五章测试

Professionalswhoworkinacorporation'smarketingandpromotiondepartmentsseektogettheattentionofkeypotentialaudiencesthrough()

A:advertising.

B:promotion.

C:marketing.

D:selling.

答案:AMatchingproductstocustomersultimatelyensuresacompany’s______.Thatistheultimategoalofacompany’smarketingactivities.()

A:profitability

B:revenue

C:survival

D:competitiveness

答案:A_________referstothedistributionoftheproduct.()

A:Place

B:Promotion

C:Price

D:Product

答案:AMarketingpertainstoallaspectsofabusiness,including().

A:distributionmethods

B:productdevelopment

C:advertising

D:sales

答案:ABCDThetermmarketingmix(4ps)oftenrefersto().

A:place

B:price

C:promotion

D:process

E:product

F:people

答案:ABCEThe4Pscanbeusedwhen()

A:planninganewbusinessventure.

B:evaluatinganexistingoffer.

C:testingacurrentmarketingstrategyonanewaudience.

D:optimizingsaleswithatargetaudience.

答案:ABCDEachelementofmarketingmix(4Ps)canbeexaminedindependently,butinpractice,theyoftenaredependentononeanother.（）

A:错B:对

答案:BPromotionsrelativelyremainthesamenomatterwhatstageoftheproductlifecycletheproductisin.（）

A:错B:对

答案:ATheultimategoalofamarketingstrategyistoachieveandcommunicateasustainableoverrivalcompanies.（）

A:对B:错

答案:AMarketingstrategyandmarketingplanmaynotbeincorporatedintoonedocument,particularlyforsmallercompaniesthatmayonlyrunoneortwomajorcampaignsinayear.（）

A:错B:对

答案:A

第六章测试

Outsourcinggivescompanymanagementabilitytocleartheirmindfromthe_____activitiesandworktowardsthe____ones.()

A:core,core

B:non-core,non-core

C:core,non-core

D:non-core,core

答案:DAsianculturesemphasize_______andviewpeopleasgroupsratherthandistinctindividuals,whichisknownascollectivism.()

A:cooperation

B:responsibility

C:connection

D:identity

答案:AOrganizationsthatadoptindividualisticvaluesrecognizeemployeesfortheiruniqueskillsratherthanrewarding().

A:groupleader'sefforts

B:individual'sefforts

C:personalefforts

D:group'sefforts

答案:DWhataretheexamplesofoutsourcing?（）

A:Manufacturingofproducts

B:Informationservice

C:Customerservice

D:Marketing

答案:ACDCountriesthatarerelativelymorecollectivisticinclude（）

A:Japan

B:Australia

C:China

D:Korea

答案:ACDCountriesthatareconsideredindividualistculturesinclude（）

A:theUnitedStates

B:Indonesia

C:Australia

D:Germany

答案:ACDCommoncharacteristicsoforganizationalindividualismculturesinclude:()

A:Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.

B:Peopletendtobeself-reliant.

C:Independenceishighlyvalued.

D:Beingdependentuponothersisoftenconsideredshamefulorembarrassing.

E:Individualrightstakecenterstage.

F:Therightsofindividualstendtotakeahigherprecedence.

答案:ABCDEFAtaskgiveninitsentiretytoanoutsidecompanyisknownasexternaloutsourcing.（）

A:对B:错

答案:AIfyouhavegivenatasktoadifferentareaofyourcompany,ortoadepartmentwhichspecializesinit,thisiscommonlyknownasinternaloutsourcing.（）

A:错B:对

答案:BWhenyouareoutsourcingyouhireacontractor,notemployees,youcanhavethesamecontroloverit,asonyourin-houseteam.（）

A:错B:对

答案:A

第七章测试

Ifacompanythrivesanddecidestogopublic,itwillissuesharesonastockexchangethroughanto().

A:raisecash

B:makepublicity

C:catchattention

D:makemoney

答案:AFinancialactivitiesaretheinitiativesandtransactionsthatbusinesses,governments,andindividualsundertakeastheyseektofurthertheir().

A:economicgoals

B:socialgoals

C:politicalgoals

D:culturalgoals

答案:AWhenacompanysellssharesandmakesdebtrepayments,theseareboth().

A:operationalactivities

B:economicactivities

C:strategicactivities

D:financialactivities

答案:DThetermdescribesactivitiesassociatedwith（).

A:ordebt

B:investments

C:banking

D:credit,

E:money

答案:ABCDEAsindividuals,businesses,andgovernmententitiesallneedfundingtooperate,thefinancefieldincludes（）.

A:behavioralfinance.

B:public(government)finance

C:socialfinance

D:corporatefinance

E:personalfinance

答案:ABCDEPersonalfinanceincludesthepurchasingoffinancialproductssuchascreditcards,insurance,mortgages,andvarioustypesofinvestments.（）

A:对B:错

答案:ABankingisnotconsideredacomponentofpersonalfinance.（）

A:对B:错

答案:BInthefieldoffinance,financeactivitiesarethesametoeconomicactivities.（）

A:对B:错

答案:BThepurposeofbehavioralfinanceistoidentifyandunderstandwhypeoplemakecertainfinancialchoices.（）

A:错B:对

答案:B

第八章测试

Thecandidateswhowereabletopassthepreliminaryscreeningwillnowundergothe().

A:Initialinterview

B:Selectioninterview

C:Secondaryinterview

D:Finalinterview

答案:A_________involvesfillingvacancieswithexistingemployeesfromwithinanorganization.()

A:ContingencyRecruiting

B:InternalRecruiting:

C:StaffingRecruiting

D:RetainedRecruiting

答案:B________istypicallyanemployer-sponsoredbenefitwhichhelpsformeremployeestransitionintonewjobs.().

A:ReverseRecruiting:

B:OutplacementRecruiting

C:RetainedRecruiting

D:ContingencyRecruiting

答案:B_____referstotheprocesswherebyanemployeeisencouragedtoseekemploymentwithadifferentorganizationthatoffersabetterfitfortheirskillset.（）

A:ContingencyRecruiting

B:OutplacementRecruiting

C:ReverseRecruiting

D:RetainedRecruiting

答案:CCompaniesalmostalwaysrecruitcandidatesfornewpositionsvia().

A:jobboards

B:recruitingsoftware

C:socialmediasites

D:advertisements

答案:ABCDWhenwritinganattention-grabbingandthoroughyoushouldconsider:()

A:Maketitlesasspecificaspossible.

B:Includetheessentials.

C:Openwithacaptivatingsummary.

D:Keepdescriptionsconcise.

答案:ABCDWhenyou’rerecruitingforasimilarposition,considerre-visitingtheresumesofpastapplicants，becausethesecandidates().

A:mayhavepickedupnewskills

B:arealreadyfamiliarwithyourcompany

C:havebecomeyourfriends

D:mayhavegainedexperience

答案:ABDThemoreaccurateyourtitle,themoreeffectiveyouwillbeinpiquingtheinterestofthemostqualifiedandinterestedjobseekers.（）

A:对B:错

答案:AJobseekersseldomtaketimetoresearchemployeereviews,salarydata,benefitsandmorebeforeapplyingtojobs.（）

A:对B:错

答案:BWhenacandidatearrivesforanon-siteinterview,HRmanagersshallneveraskifthey’dlikesomethingtodrinkandshowthemwheretofindtherestrooms.（）

A:对B:错

答案:B

第九章测试

Today,()isoftenusedwhenweareexpandingthebusinessintointernationalterritories.

A:Psychographicsegmentation

B:geographicsegmentation

C:Behavioralsegmentation

D:Demographicsegmentation

答案:BThecriteriaassistwithsegmentationinclude()

A:Selfcontainment

B:Accessibility

C:Marketingmixresponse

D:Profitablesize

答案:ABCDTheautomarketcouldbesegmentedby()

A:cost

B:enginesize,

C:driver’sage,

D:productionscale

答案:ABC()canbeusedfordemographictypeofmarketsegmentation.

A:Age

B:Gender

C:Usage

D:Income

答案:ABDYoucanseparatecustomersbasedonwheretheypurchasedyourproduct.()

A:错B:对

答案:B

第十章测试

Aproductisanythingthatcanbeofferedtoamarkettosatisfyawantorneed,includingphysicalgoods,services,experiences,events,persons,places,properties,organizations,information,andideas.（）

A:对B:错

答案:AOnlythephysicalfeaturescreateabrand.（）

A:对B:错

答案:BBrandlogoreferstotheword,phrasesorwordsusedtoidentifythecompany,product,serviceorconceptandothercorevaluesofthebrand.（）

A:对B:错

答案:BThesmellofabrandwillnotaddtotheoverallelementsofthebrandidentity.（）

A:错B:对

答案:ABrandrecognitionindicateshoweasyitisforaudiencestoidentifyyourbrandwithouthearingorseeingthebrandname.（）

A:错B:对

答案:B

第十一章测试

Inthepreparationphasewhenyou'redevelopingthemessage,youneedto()

A:concernsaboutthenumberofpeoplewhoabsorbthemessageorchangetheirbehavior

B:haveappropriatedatatopresenttoyouraudience

C:presenttheinformationinamannerthatmakessensetotheaudience

D:haveyourfactsstraight

答案:BCDWhenyouorganizeyourcommunications,youshould().

A:becrystalclear

B:organizeandclarifyideasinyourmind

C:stayontopic

D:thankyoulisteners

答案:ABCDIfyouneedtotellsomeonesomethingthatisn'tgoingtositwell(suchasnewsofadeathorabreakup),doitinpublic,aroundcolleagues,ornearotherpeople.()

A:对B:错

答案:BThegoalofarticulatecommunicationistobeclear,conciseandrelevant.()

A:对B:错

答案:AIftheaudienceappearstobeconfused,itisoftenhelpfultoaskthemtoreflectbackwhathavebeensaidintheirownwords.()

A:对B:错

答案:A

第十二章测试

Logisticsmanagementisthepartofandthatplans,implements,andtheefficient,effectiveforward,andreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandtomeetcustomer’srequirements.（）

A:对B:错

答案:AAsupplychainonlyincludesthedeliveryofsourcematerialsfromthesuppliertothemanufacturer.（）

A:对B:错

答案:BThethreemainflowsofthesupplychainaretheproductflow,theinformationflowandthestaffflow.（）

A:对B:错

答案:BEnterprisesexportproductsinbulktotheoverseaswarehouseandafterthegoodsaresoldviaonlineplatforms,theycandirectlydeliverproductsfromthewarehousetoforeignconsumers.（）

A:对B:错

答案:ATherearetwowaysofthird-partyoverseaswarehouses:rentingandcooperativeconstruction.（）

A:错B:对

答案:B

第十三章测试

Innovativebusinesseshavenewandexcitingideasthataremorelikelytoattract().

A:venturecapitalinvestment

B:jointventures

C:scholars

D:largecorporation

答案:ABusinessinnovationcanmanifest()

A:processinnovation

B:marketinginnovation

C:organizationalinnovation

D:productinnovation

答案:ABCDTraditionally,acompany’snewideasandproductscomefromitsR&Ddepartmentbutwhathappensonceaproductgoesintodevelopmentcanvary.（）

A:错B:对

答案:BItcanbeeasytodevelopandsupportcreativityinlargerbureaucraticorganizations.()

A:错B:对

答案:AR&Disafairlylimitedtermthatusuallyreferstothedevelopmentofnewproductswhilebusinessinnovationisabroadertermthatdescribesanytypeofinnovationthatoccursinabusinesscontext.()

A:错B:对

答案:B

第十四章测试

Amergeroccurswhenonebusinessorcompanyispurchasedbyanothercompanyorotherbusinessentity.（）

A:对B:错

答案:BAfriendlytakeoveriswherethetargetcompanyagreestotheacquisitionofferinapeacefulmannerandinthiscasethetakeoverissubjecttotheapprovaloftheshareholdersofthetargetcompanyaswellasthatoftheregulatorstocheckifthedealcomplieswiththeantitrustlaws.（）

A:对B:错

答案:AAmergerisagreeduponbymutualconsentoftheinvolvedparties,andthedecisionofacquisitionmightalsobemutual.（）

A:对B:错

答案:BAjointve