美国金佰利公司Kimberly-Clark市场前景及投资研究报告-外文版培训课件

COMPANIES

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PRODUCTSKimberly-ClarkCHAPTER

01MarketoverviewRevenueofthebeauty&personalcaremarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthebeauty&personalcareindustryworldwide2018-2028800700736.75720.51691.45667.2646.16625.68581.876005004003002001000559.32559.69550.43530.76201820192020202120222023202420252026202720283Description:Theglobalrevenueinthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal90.6billionU.S.dollars(+14.02percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach736.75billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketworldwidebycountryin2023(inbillionU.S.dollars)Marketsizeofbeauty&personalcarein20countriesworldwide2023RevenueinbillionU.S.dollars40

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600102030708090100110UnitedStatesChina97.8167.18Japan45.96India30.54Brazil24.56GermanyFranceUnitedKingdomRussia20.2917.4716.9516.11SouthKoreaItalyBangladeshSpain14.6112.2410.839.894Description:TheUnitedStatesisleadingtherankingbyrevenueinthebeauty&personalcaremarket,recording97.81billionU.S.dollars.FollowingcloselybehindisChinawith67.18billionU.S.dollars,whileEgyptistrailingtherankingwith6.7billionU.S.dollars,resultinginadifferenceof91.11billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthebabydiapersmarketworldwidein2023,bycountry(inmillionU.S.dollars)Revenueofthebabydiapersmarketworldwidebycountry2023RevenueinmillionU.S.dollars4,000

6,00002,0008,00010,00012,000ChinaUnitedStatesIndia11,024.187,736.36,505.67IndonesiaJapanBrazilUnitedKingdomMexico1,631.021,441.211,354.491,194.511,055.02936.56PhilippinesGermanyRussia876.06825.27813.22800.07NigeriaFrance5Description:Comparingthe25selectedregionsregardingtherevenueinthe'BabyDiapers'segmentofthetissue&hygienepapermarket,Chinaisleadingtheranking(11billionU.S.dollars)andisfollowedbytheUnitedStateswith7.7billionU.S.dollars.AttheotherendofthespectrumisArgentinawith314.9millionU.S.dollars,indicatingadifferenceof10.7billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthebabydiapersmarketintheUnitedStatesfrom2014to2027(inmillionU.S.dollars)RevenueofthebabydiapersindustryintheU.S.2014-202710,0009,0008,0007,0008,667.98,436.448,207.277,973.767,736.37,372.137,167.716,952.886,590.956,443.316,260.936,101.55,962.6

5,997.356,0005,0004,0003,0002,0001,0000201420152016201720182019202020212022202320242025202620276Description:Therevenueinthe'BabyDiapers'segmentofthetissue&hygienepapermarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027byintotal931.6millionU.S.dollars(+12.04percent).Afterthethirteenthconsecutiveincreasingyear,theindicatorisestimatedtoreach8.7billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueofthe'BabyDiapers'segmentofthetissue&hygienepapermarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedStates;2014to2027Source(s):ConsumerMarketInsightsRevenueofthetissue&hygienepapermarketworldwidefrom2018to2028(inmillionU.S.dollars)Revenueofthetissue&hygienepaperindustryworldwide2018-2028600,000500,000400,000300,000200,000100,0000201820192020202120222023202420252026202720287Description:Theglobalrevenueinthetissue&hygienepapermarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal79.7billionU.S.dollars(+22.67percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto431.4billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenuegrowthofthetissue&hygienepapermarketworldwidefrom2019to2028Revenuegrowthoftissue&hygienepaperworldwide2019-2028100%79.11%80%60%40%20%0%5.44%20255.6%20265.25%20274.68%20283.28%20193.72%20241.04%2023-20%-40%-16.35%2021-17.31%202220208Description:Theglobalrevenuechangeinthetissue&hygienepapermarketwasforecasttoincreasebetween2024and2028byintotalonepercentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2027and2028.Theindicatorisestimatedtoamountto4.68percentin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):ConsumerMarketInsightsHealthandpersonalcarestoresalesintheUnitedStatesfrom1992to2022(inbillionU.S.dollars)HealthandpersonalcarestoresalesintheU.S.1992-2022450400350300250200150100501992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022Year9/statistics/197633/us-sales-of-health-and-personal-care-stores-since-1992ThistimelinedepictshealthandpersonalcarestoresalesintheUnitedStatesfrom1992to2022.In2022,U.S.healthandpersonalcarestoresalesamountedtoabout400billionU.S.dollars,upfromthepreviousyear'sfigureofabout387billion.

ReadmoreNote(s):UnitedStates;1992to2022Source(s):USCensusBureauU.S.cityaverageConsumerPriceIndex(CPI)forpersonalcareproductsintheUnitedStatesfrom1980to2023ConsumerPriceIndexofpersonalcareproductsintheU.S.1980-2023185165145125105856510Description:In2023,thecityaverageConsumerPriceIndex(CPI)forpersonalcareproductsintheUnitedStatesstoodataround176.27points,upfromthepreviousyear.Sincethe1980s,theCPIforthisproductcategorygrewsteadily,andreacheditshighestvaluein2023.ReadmoreNote(s):UnitedStates;1980to2023Source(s):BureauofLaborStatisticsMostpopularhouseholdandpersonalcarebrandsamongwomenintheUnitedStatesinthe1stquarterof2024MostpopularhouseholdandpersonalcarebrandsamongwomenintheU.S.Q12024Popularityinpercentage40%

50%0%10%20%30%60%70%80%90%100%ZiplocDawnCloroxKleenexHefty86%85%84%81%80%BountyDoveEnergizerCrest80%80%80%79%78%78%77%77%LysolCharminWindexElmer's11Description:Inthefirstquarterof2024,themostpopularhouseholdandpersonalcarebrandamongwomenintheUnitedStateswasreusablesealingbagbrandZiplocwith86percentoffemalerespondentsstatingtheylikedthebrand.DishsoapbrandDawnfollowedwithapercentageof85percent.ReadmoreNote(s):UnitedStates;Q12024;Approx.1,150Source(s):YouGovMostpopularhouseholdandpersonalcarebrandsamongmenintheUnitedStatesinthe1stquarterof2024MostpopularhouseholdandpersonalcarebrandsamongmenintheU.S.Q12024Popularityinpercentage40%

50%0%10%20%30%60%70%80%90%DawnZiplocDuracellEnergizerMr.CleanTide82%77%77%76%76%75%75%74%73%ColgateLysolWD-40BountyWindexCloroxCrest73%73%72%72%12Description:Inthefirstquarterof2024,themostpopularhouseholdandpersonalcarebrandsamongmenintheUnitedStateswereDawn,Ziploc,andDuracell,with82and77percentofmalerespondentsstatingtheylikedthem.EnergizerandMr.Cleanfollowedbothwithapercentageof76percent.Inthesamequarter,themostpopularhouseholdandpersonalcarebrandamongwomenwasZiploc.

ReadmoreNote(s):UnitedStates;Q12024;Approx.1,151Source(s):YouGovCHAPTER

02CompanyfiguresRevenueofKimberly-Clarkfrom2008to2023(inmillionU.S.dollars)Kimberly-Clark'srevenue2008-202325,00020,43120,17519,74619,81719,56119,44019,41519,46719,26819,14019,11520,00015,00010,0005,000018,68218,486

18,45018,287

18,348200820092010201120122013201420152016201720182019202020212022202314Description:Kimberly-Clarkreportedanannualrevenueofabout20.43billionU.S.in2023.Thiswasanincreaseofroughlyfourpercentfromthepreviousyear.Kimberly-ClarkisbasedinIrving,Texasandisaleadingpersonalcarecorporation.

ReadmoreNote(s):UnitedStates;2008to2023Source(s):Kimberly-ClarkRevenueofKimberly-Clarkfrom2017to2023,bygeographicarea(inmillionU.S.dollars)Kimberly-Clark'snetsalesbygeographicarea2017-2023NorthAmericaOutsideNorthAmerica10,394Intergeographicsales10,05212,00010,0008,0006,0004,0002,000011,13210,6639,7359,6979,7999,5329,5529,4379,2289,2568,9819,018-317-302-266-272-309-287-253-2,000201720182019202020212022202315Description:Kimberly-ClarkrevenuesaretypicallyhighestfromitsNorthAmericaoperations,andin2023theytotaledover11billionU.S.dollars.Since2017,NorthAmerica'snetsaleshavebeenincreasingannually,whilstrevenuesfromoutsideNorthAmericafluctuatedslightly.Kimberly-Clark'spersonalcarebusinesssegmentaccountsforthelargestshareofitsrevenue.ReadmoreNote(s):Worldwide;2017to2023Source(s):Kimberly-ClarkNetincomeofKimberly-Clarkfrom2008to2023(inmillionU.S.dollars)Kimberly-Clark'snetincome2008-20232,5002,3522,2782,1662,1572,1421,9342,0001,5001,0005001,8841,8431,8141,7641,7501,6901,5911,5261,4101,0130200820092010201120122013201420152016201720182019202020212022202316/statistics/253688/net-income-of-kimberly-clark-since-2008NetincomeattributabletoKimberly-Clarkcorporationtotaled1.76billionU.S.dollarsin2023.Kimberly-ClarkCorporationisoneoftheworld'sleadingmanufacturersofpaper-basedconsumerproducts.ThecompanyisheadquarteredinIrving,Texas.ReadmoreNote(s):UnitedStates;2008to2023;*NetIncomeAttributabletoKimberly-ClarkCorporation.Thisstatisticwasassembledusingseveraleditionsofthereport.ReadmoreSource(s):Kimberly-ClarkTotalassetsofKimberly-Clarkfrom2009to2023(inmillionU.S.dollars)Kimberly-Clark'stotalassets2009-202325,00019,86419,87319,37319,20920,00015,00010,0005,000018,91917,97017,83717,52317,34415,52615,28315,15114,84214,60214,518200920102011201220132014*20152016201720182019202020212022202317Description:Kimberly-Clarkreportedtotalassetsof17.34billionU.S.dollarsin2023.Thiswasadecreasecomparedtothepreviousyear.Kimberly-ClarkCorporationisoneoftheworld'sleadingmanufacturersofpaper-basedconsumerproducts.ThecompanyisheadquarteredinIrving,Texas.ReadmoreNote(s):UnitedStates;2009to2023;*Thisstatisticwasassembledusingseveraleditionsofthereport.ReadmoreSource(s):Kimberly-ClarkNumberofemployeesofKimberly-Clarkgloballyfrom2018to2023Kimberly-Clark'snumberofemployeesworldwide2018-202350,00046,00045,00044,00045,00040,00035,00030,00025,00020,00015,00010,0005,00041,00041,00040,000020182019202020212022202318Description:AsofDecember31,2023,thecompanyKimberly-Clarkcouldcountonapproximately41thousandemployeesglobally,anotablyinferiornumbercomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2018to2023Source(s):Kimberly-ClarkNumberofproductionfacilitiesofKimberly-Clarkfrom2019to2023,bygeographicareaKimberly-Clark'snumberofproductionfacilities2019-2023NorthAmerica84OutsideNorthAmerica83Total9080706050403020100858382555454545431302928282019202020212022202319Description:AsofDecember31,2023,thecompanyknownasKimberly-Clarkownedabout28productionfacilitiesinNorthAmericaand54outsideofthisgeographicalarea,aslightlyinferiornumberincomparisonwith2020.

ReadmoreNote(s):Worldwide;2019to2023Source(s):Kimberly-ClarkKimberlyClark'sadvertisingexpenseworldwidefrom2011to2023(inmillionU.S.dollars)AdvertisingspendingofKimberlyClark2011-20231,075956901893804769767757710686665655648201120122013201420152016201720182019202020212022202320Description:Kimberly-ClarkCorporation'sworldwideadvertisingexpenseaddeduptooveronebillionU.S.dollarsasof2023,anincreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2011to2023Source(s):Kimberly-ClarkCHAPTER

03SegmentsRevenueofKimberly-Clarkfrom2015to2023,bybusinesssegment(inmillionU.S.dollars)Kimberly-Clark'srevenuebybusinesssegment2015-2023PersonalCareConsumerTissueK-CProfessional25,00020,0003,4046,2903,2566,2433,0726,0343,0196,7183,2196,1213,2355,9673,2973,3826,0153,2925,99315,00010,0005,00005,93210,622202210,691202310,26720219,20420159,04620169,07820179,03720189,10820199,339202022Description:ThepersonalcaresegmentaccountsforthelargestshareofKimberly-Clark'snetsales,andin2023ittotaledaround10.7billionU.S.dollars.Thiswasanincreasefromthepreviousyear,andthehighestrevenuereportedintheperiodconsidered.Kimberly-Clarkisoneoftheworld'sleadingmanufacturersofpaper-basedconsumerproducts.ThecompanyisheadquarteredinIrving,Texas.

ReadmoreNote(s):Worldwide;2015to2023Source(s):Kimberly-ClarkNetsalesofKimberly-Clark'sK-C-Professional(KCP)businesssegmentfrom2011to2023(inmillionU.S.dollars)Kimberly-Clark:netsalesofK-CProfessional2011-20234,0003,3883,3823,4043,5003,0002,5002,0001,5001,0005003,3233,2943,2833,2973,2923,2563,2193,2353,0723,0190201120122013201420152016201720182019202020212022202323Description:ThisstatisticdepictstheannualnetsalesofKimberly-Clark'sK-CProfessional(KCP)businessdivisionfrom2011to2023.In2015,Kimberly-Clark'snetsalesoftheirKCPbusinesssegmentamountedto3.22billionU.S.dollars,whiletheyamountedtoaround3.4billionU.S.dollarsbytheendof2023.ReadmoreNote(s):Worldwide;2011to2023Source(s):Kimberly-ClarkOperatingprofitofKimberly-Clark'sK-C-Professional(KCP)businesssegmentfrom2011to2023(inmillionU.S.dollars)Kimberly-Clark:operatingprofitofK-CProfessional2011-20237006656576456346166056045906005004003002001000542528487457404201120122013201420152016201720182019202020212022202324Description:ThisstatisticdepictstheoperatingprofitofKimberly-Clark'sK-CProfessional(KCP)businessdivisionfrom2011to2023.In2015,Kimberly-Clark'soperatingprofitoftheirKCPbusinesssegmentamountedto590millionU.S.dollars,whileitamountedto665millionU.S.dollarsbytheendoftheconsideredtimeframe.ReadmoreNote(s):Worldwide;2011to2023Source(s):Kimberly-ClarkKimberly-Clark'sbabyandchildcareproductsalesworldwidefrom2011to2023(inbillionU.S.dollars)Kimberly-Clark:globalbabyandchildcareproductsales2011-202387.27.27.17.1776.8765432106.66.46.46.36.36.3201120122013201420152016201720182019202020212022202325Description:ThisstatisticpresentstheglobalbabyandchildcareproductsalesofKimberly-Clarkfrom2011to2023.Thecompanygeneratedglobalsalesofapproximately7.1billionU.S.dollarswithbabyandchildcareproductsinthefiscalyear2023.Kimberly-ClarkisanAmericancorporationoperatinginthepersonalcareindustry.ReadmoreNote(s):Worldwide;2011to2023Source(s):Kimberly-ClarkCHAPTER

04CompetitorsProcter&Gamble'sglobalquarterlynetsalesfromfiscalyear2021tofiscalyear2024(inbillionU.S.dollars)Procter&Gamble'squarterlynetsalesFY2021-20242521.921.420.9520.7720.6120.620.3420.119.7519.319.419.5201510518.918.10Q1'21Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'23Q1'24Q2'2427Description:Procter&Gamble'snetsalesamountedto21.4billionU.S.dollarsinthesecondquarterof2024,whichrepresentsanincreaseofthreepercentcomparedtotheprioryear.TheAmericanconsumergoodscompany'snetssaleshavebeenconsistentoverthetimeperiodrecorded.ReadmoreNote(s):Worldwide;FY2021toFY2024;FiscalyearendingonJune30Source(s):Procter&GambleProcter&Gamble'syear-over-yearquarterlynetsaleschangeinfiscalyears2022to2024ChangeinProcter&Gamble'squarterlynetsales2022-20248%7%7%6%5%4%3%2%1%0%-1%-2%6%6%5%5%4%3%3%1%-1%Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'23Q1'24Q2'2428Description:Procter&Gamble'syear-over-yearnetsalesexperiencedincreasinggrowthduringthefiscalyear2022,reachingapeakofsevenpercentduringthethirdquarter.Inthelatesttimeperiodreported,theAmericanconsumergoodscompanysawanincreaseofapproximatelythreepercent.ReadmoreNote(s):Worldwide;FY2022toFY2024;FiscalyearendingonJune30Source(s):Procter&GambleRevenueofUnileverGroupworldwidefrom2007to2023(inmillioneuros)Unilever:revenueworldwide2007-202370,00060,07359,60460,00050,00040,00030,00020,00010,000053,71553,27252,71352,44451,98051,32450,98250,72449,79748,43646,46744,26240,187

40,523

39,8232007200820092010201120122013201420152016201720182019202020212022202329Description:In2023,theglobalrevenuegeneratedbytheUnileverGroupamountedtoapproximately60billioneuros,markingaslightdecreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2007to2023Source(s):UnileverGlobalrevenueoftheUnileverGroupin2023,byproductsegment(inbillioneuros)RevenueoftheUnileverGroupworldwide2023,byproductsegment16141210813.8313.212.47642012.187.9Beauty&wellbeingPersonalcareHomecareProductsegmentNutritionIcecream30Description:In2023,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentaddeduptoabout13.8billioneuros.

ReadmoreNote(s):Worldwide;2010to2023Source(s):UnileverTotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023(inmillionU.S.dollars)TotalnetsalesofColgate-Palmoliveworldwidefrom2011to2023PersonalandhomecarenetsalesPetnutritionnetsalesTotalnetsales25,00020,00015,00010,0005,0000201120122013201420152016201720182019202020212022202331Description:ThestatisticshowsthenetsalesworldwideofColgate-Palmolive'soral,personalandhomecaresegmentandthepetnutritionsegment,aswellascombinedtotalnetsales,from2011to2023.In2023,thetotalnetsalesgeneratedworldwidebyColgate-Palmolivewas19.5billionU.S.dollars.ReadmoreNote(s):Worldwide;2011to2023Source(s):Colgate-PalmoliveRevenueofColgate-Palmolive'soral,personalandhomecaresegmentfrom2011to2023,byregion(inmillionU.S.dollars)RevenueofColgate-Palmolive'spersonalandhomecaresegmentbyworldregion