美国梅西百货公司Macy's市场前景及投资研究报告-外文版培训课件

COMPANIES

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PRODUCTSMacy'sCHAPTER

01MarketoverviewDepartmentstoresalesintheUnitedStatesfrom1992to2023(inbillionU.S.dollars)UnitedStates:departmentstoresales1992-20232402202001801601401201003Description:In2023,departmentstoresintheUnitedStatesgeneratedsalesofapproximately132.7billionU.S.dollars,downfromabout136billionregisteredayearearlier.Sincethebeginningofthe21stcentury,departmentstoresaleshaveshownadownwardtrend.ReadmoreNote(s):UnitedStates;1992to2023;includesdiscountdepartmentstoresSource(s):USCensusBureauMonthlyretailsalesofdepartmentstoresintheUnitedStatesfrom2017to2022(inmillionU.S.dollars)UnitedStates:departmentstoremonthlysales2017-202225,00020,00015,00010,0005,00004Description:InOctober2022,UnitedStatesdepartmentstoresaleswereestimatedtoreachapproximately10.9billionU.S.dollars,upfromamonthearlierwherethesalesamountedtoabout10.41billiondollars.

ReadmoreNote(s):UnitedStates;January2017toOctober2022;dataisseasonallyunadjusted.includesdiscountdepartmentstores;*EstimatedfigureReadmoreSource(s):USCensusBureauSalesoftheleadingdepartmentstorecompaniesworldwidein2022/23(inbillionU.S.dollars)World:salesoftheleadingdepartmentstorecompanies2022SalesinbillionU.S.dollars150510202530Macy'sKohl's25.318.1Falabella14.59LotteShopping11.985/statistics/257987/sales-of-the-leading-department-store-companies-worldwideThisstatisticdepictsthesalesoftheleadingdepartmentstorecompaniesworldwideinthe12monthsleadingtoMay5,2023.Inthatyear,Macy'swasthelargestdepartmentstorecompanyintheworldwithabout25.3billionU.S.dollarsinsales.

ReadmoreNote(s):Worldwide;May5,2023Source(s):ForbesMostcommonofflinepurchasesbytypeintheU.S.asofMarch2024MostcommonofflinepurchasesbytypeintheU.S.2024Shareofrespondents0%10%20%30%40%50%60%70%Grocerystore/supermarketClothing/apparel/shoestoreDepartmentstore68%55%45%45%PharmacyConveniencestore/kioskDrugstore/perfumeryWholesalestore36%33%31%Electronicsstore28%SportsstoreBookstoreDIY/gardenstore23%21%21%Farmersmarket(e.g.,weeklymarket,artisanmarket)Furniturestore19%19%6Description:"Grocerystore/supermarket"and"Clothing/apparel/shoestore"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Mostcommonofflinepurchasesbytype".

ReadmoreNote(s):UnitedStates;April2023toMarch2024;10051respondents;18-64yearsSource(s):ConsumerInsightsStoretypeswhereconsumerpurchasedfashionintheUnitedStatesin2023,bygenerationMostusedofflinefashionpurchasechannelsintheU.S.in2023,bygenerationShareofrespondentsBoomersGenX20%MillenialsGenZ30%0%10%40%50%60%50%Big-boxstore/superstoreSportinggoodsstore(e.g.,Nike,Adidas)Departmentstore58%47%48%16%21%39%38%37%35%34%34%9%Fashionstore(e.g.,H&M,Boss)Shoestore19%18%29%33%33%27%32%4%Accessoriesretailer(e.g.,claire's)Regionalretailer/fashionboutiqueJewelrystore(e.g.,Tiffany&Co.,Cartier)Discountstore11%23%19%18%10%11%25%2%6%7%23%23%17%16%13%14%29%Otherstores26%19%7Description:Ina2023survey,allgenerationsintheUnitedStatessaidthattheyweremostlikelytopurchasefashionatabig-boxstoreorsuperstore.OnethirdofGenerationZsaidtheyboughtclothesatfashionstores,morethananyothergeneration.

ReadmoreNote(s):UnitedStates;June2,2023toJune19,2023;1,035respondents;16to83yearsold;respondentswhopurchasedfashionSource(s):ConsumerInsightsCHAPTER

02Macy'sfinancialperformanceNetsalesofMacy'sInc.worldwidefrom2005to2023(inmillionU.S.dollars)Macy's:netsalesworldwide2005-202340,00036,97035,00030,00025,00020,00015,00010,0005,000027,931

28,10527,68627,07926,31326,40525,90824,89225,00324,939

24,97124,56024,460

24,44223,48923,09222,39017,3462005

2006

2007

2008*

2009*

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

20239Description:In2023,Macy’sglobalnetsalesamountedtoapproximately23.1billionU.S.dollars,downfromabout24.4billionrecordedayearearlier.Thisrepresentsanincreaseof33percentincomparisonto2020.

ReadmoreNote(s):Worldwide;2005to2023;Thecompany'sfiscalyearendsontheSaturdayclosesttoJanuary31steachyear;*TheCompanychangeditsmethodologyforrecordingdeferredstateincometaxesfromablendedratebasistoaseparateentity[...]

ReadmoreSource(s):Macy'sNetsalesofMacy'sInc.worldwidefrom2017to2023,byproductcategory(inmillionU.S.dollars)Macy's:netsalesworldwide2017-2023,bymerchandisedepartmentWomen'saccessories,intimateapparel,shoes,cosmeticsandfragrancesWomen'sapparelMen'sandkids'Home/other*30,00025,00020,00015,00010,0005,00004,1205,6104,1735,6994,0675,6284,1994,6565,2524,4333,7934,9185,2975,3493,7455,7655,6425,4113,4862,9094,86110,11920219,44420179,45720189,45420199,59720229,52020237,206202010/statistics/1114677/macys-net-sales-by-product-category-worldwideIn2023,Macy'swomen'sapparelproductcategoryhadsalesofapproximately4.8billionU.S.dollars,downfromabout5.3billionrecordedayearearlier.Women'sapparelandaccessoriesaccountforthelargestproportionofnetsalesofMacy'sInc.ReadmoreNote(s):Worldwide;2017to2023;*Otherprimarilyincludesrestaurantsales,allowanceformerchandisereturnsadjustments,breakageincomefromunredeemedgiftcardsandcertainloyaltyprogramincome.

Fiscalyears2012,2017,and2023[...]

ReadmoreSource(s):Macy'sSalesshareofMacy'sInc.worldwidein2023,bymerchandisedepartmentMacy's:salessharebymerchandisedepartment2023Home/Other**17.00%Women'saccessoriesandcosmetics*41.23%Women'sapparel21.05%Men'sandKids'21.3%11Description:In2023,Macy'swomen'saccessoriesdepartmentgeneratedthemostsales,accountingforabout41percentofthecompany'ssales.Macy'sInc.isanAmericancompanyinthefashionandapparelindustry,headquarteredinCincinnati,UnitedStates.ItoperatesthedepartmentstoresMacy'sandBloomingdale's.ReadmoreNote(s):Worldwide;2023Source(s):Macy'sGrossprofitofMacy'sInc.worldwidefrom2015to2023(inmillionU.S.dollars)Macy's:grossprofitworldwide2015-202312,00010,58310,2429,7589,75610,0008,0006,0004,0002,00009,5049,3899,1368,9495,060201520162017*20182019202020212022202312Description:In2023,Macy'sgrossprofitamountedtonearlyninebillionU.S.dollars,aslightdecreasecomparedtothepreviousyear.ꢀThedepartmentstorechainhadnetsalesof23.1billiondollarsthatyear.

ReadmoreNote(s):Worldwide;2015to2023Source(s):Macy'sNetincomeofMacy'sInc.worldwidefrom2015to2023(inmillionU.S.dollars)Macy's:netincomeworldwide2015-20232,0001,5551,4301,1771,0701,0001,0986195641050-1,000-2,000-3,000-4,000-5,000-3,9442020201520162017*2018201920212022202313Description:In2023,Macy'spostedanetincomeofabout105millionU.S.dollars,comparedto1.17billiondollarsayearearlier.Macy'sInc.isanAmericancompanyinthefashionandapparelindustry,headquarteredinCincinnati,UnitedStates.ItoperatestheꢀdepartmentstoresMacy'sandBloomingdale's.ReadmoreNote(s):Worldwide;2015to2023Source(s):Macy'sCHAPTER

03KeyfiguresofMacy'sNumberofMacy'sInc.storesworldwidefrom2015to2023bybrandMacy's:numberofstoresglobally2015-2023,bybrandMacy'sBluemercuryBloomingdale's57280070060050040030020010007376736606496135705665391715516355162551605716057159561375510155775420152016201720182019202020212022202315Description:Attheendofthe2023financialyear,Macy'soperated539Macy'sbrandedstores.Inthatyear,thecompanyoperated160ꢀBluemercurystoresthroughouttheUnitedStates.Thecompanyhadatotalof783storesworldwide,acrossallbrands.

ReadmoreNote(s):Worldwide,UnitedStates;2015to2022Source(s):Macy'sNumberofMacy'sIncstoresintheUnitedStatesasof2023,byregionUnitedStates:numberofMacy'sstores2023,byregionNorthwestNortheastSouthwestSoutheast1792502001501005022721413402023Region16Description:AsofFebruary2024,Macy'sInc.hadatotalof227locationsintheNorthwestregionoftheUnitedStates,ofwhich35wereBluemercurystores.Asofthatperiod,theretailerhad159Bluemercurybrandedstores,and539Macy'sbrandedstores.Macy'sInc.isanAmericancompanyinthefashionandapparelindustry,headquarteredinCincinatti,UnitedStates.ItoperatesthedepartmentstoresMacy'sandBloomingdale'andthebeautyretailerꢀBluemercury.ReadmoreNote(s):UnitedStates;asofFebruary3,2024;includesMacy'sstores,Bloomingdale'sstores,andBluemercurystoresSource(s):Macy'sNumberofemployeesofMacy'sInc.worldwidefrom2010to2023Macy's:numberofemployeesworldwide2010-2023200,000175,700180,000160,000140,000120,000100,00080,00060,00040,00020,0000171,000172,500166,000166,900157,900148,300130,000

130,000123,00094,57088,85785,58175,7112010201120122013201420152016201720182019202020212022202317Description:AsoftheendofMacy'sfinancialyear2023whichendedFebruary3,2024,Macy'sInc.employedroughly85,581full-timeandpart-timeemployees,markingadecreasefromthepreviousyear.Macy'sInc.isanAmericancompanyinthefashionandapparelindustry,headquarteredinCincinnati,UnitedStates.ItoperatesthedepartmentstoresMacy'sandBloomingdale's.ReadmoreNote(s):Worldwide;2010to2023Source(s):Macy'sMacy'sInc.advertisingspendingworldwideinthefiscalyearsfrom2014to2023(inbillionU.S.dollars)Macy's:advertisingspending2014-20231.41.21.00.80.60.40.20.01.181.171.181.151.161.141.161.111.110.82201420152016201720182019202020212022202318Description:Inthefiscalyear2023,Macy'sInc.spentapproximately1.11billionU.S.dollarsonadvertising,roughlyfivemillionU.S.dollarslesswhencomparedtotheamountspentinthepreviousyear.Asapercentageofnetsales,adspendin2023represented4.8percent.ReadmoreNote(s):Worldwide;2014to2023Source(s):Macy'sCHAPTER

04CompetitorsLeadingdepartmentstoresintheUnitedStatesin2024,bytotalnumberofstoresUnitedStates:leadingdepartmentstores2024,bynumberofstoresNumberofstores60002004003698001,0001,2001,1741,400Kohl'sMacy's718NordstromBelk*290Dillard's273SaksFifthAvenue*NeimanMarcus*463620Description:AsofFebruary3,2024,Kohl'sCorporationoperated1,174storesacrosstheUnitedStates,makingittheleadingdepartmentstorebasedonthenumberoflocations.Macy'sfollowedwith718stores.ꢀInFebruary2021,Belk,aprivatedepartmentstorechainbasedinNorthCarolina,filedforChapter11bankruptcy.Theretailerpresenteditsreorganizationplanandinamatterofdays,itwonthecourt'sapproval.Thereorganizationplaneliminated450millionU.S.dollarsindebtandthe[...]

ReadmoreNote(s):UnitedStates;asofFebruarytoMay2024Source(s):Varioussources(Kohl's,Macy's,Nordstrom,Dillard's,Sak'sFifthAvenue,Belk,Neiman)AveragesalesperstoreofselecteddepartmentstoresintheUnitedStatesin2023(inmillionU.S.dollars)UnitedStates:salesperstoreoftopdepartmentstores2023SalesperstoreinmillionU.S.dollars20

2505101530354045NordstromMacy's38.5332.16Dillard'sKohl's24.7314.1321/statistics/197861/2010-sales-per-store-of-department-stores-in-the-usIn2023,Kohl'ssalesperstoreaveraged14.1millionU.S.dollars,whileDillard'samountedtoaround25million.Asoftheendof2023Kohl'soperatedmorethan1,000storesacrosstheUnitedStatesandgeneratednetsalesof16.6billionU.S.dollars.ReadmoreNote(s):UnitedStates;Financialyear2023Source(s):Varioussources(Macy's,Kohl's,Nordstrom,Dillard's)SalesvaluepersquarefootofselecteddepartmentstoreretailersintheUnitedStatesin2023(inU.S.dollars)UnitedStates:salespersquarefootdepartmentstores2023500439.1245040035030025020015010050209.93202.27144.580NordstromMacy'sKohl'sDillard's22Description:Inthefinancialyear2023,thedepartmentstoreNordstromgeneratedsalesofapproximately439U.S.dollarspersquarefootintheUnitedStates.Macy'sfollowed,with210U.S.dollarspersquarefoot.

ReadmoreNote(s):UnitedStates;Financialyear2023Source(s):Varioussources(Nordstrom,Macy's,Kohl's,Dillard's)LeadingonlinestoresinthefashionsegmentintheUnitedStatesin2023,bye-commercenetsales(inmillionU.S.dollars)TopfashiononlinestoresintheU.S.in2023E-commercerevenueinmillionU.S.dollars02,0004,0006,0008,00010,00012,00011,0438,9518,0826,526.34,7564,4994,4394,1912,7112,60323Description:Wisleadingthefashione-commercemarketintheU.S.in2023,withe-commercenetsalesof11millionU.S.dollarsgeneratedinthecountry.Walmartwasfollowedbywith8.9million,andthirdplaceistakenbywithnetsalesof8.1millionU.S.dollars.ReadmoreNote(s):2023Source(s):ecommerceDB.com;NetsalesofNordstromworldwidefrom2011to2023(inmillionU.S.dollars)GlobalnetsalesofNordstromfrom2011to202318,00016,00015,48015,13715,13215,09214,49814,40214,21914,09514,00013,11012,16611,76212,00010,0008,0006,0004,0002,000010,49710,357201120122013201420152016201720182019202020212022202324Description:ThisgraphshowsthenetsalesofNordstromworldwidefrom2011to2023.In2023,Nordstrom'sglobalnetsalesamountedtoabout14.2billionU.S.dollars.

ReadmoreNote(s):Worldwide;2011to2023Source(s):NordstromNetsalesofKohl'sCorporationfrom2010to2023(inmillionU.S.dollars)Kohl's:netsales2010-202325,00019,27919,20419,16720,00015,00010,0005,000019,03119,02319,03618,88518,80418,68618,39118,47117,16116,58615,0312010201120122013201420152016201720182019202020212022202325Description:In2023,Kohl'sCorporation'snetsalesamountedtoapproximately16.58billionU.S.dollars,adecreaseofabout575millionU.S.dollars,or3.4percent,fromthepreviousyear.Thedecreasereflectslowersalesinbothretailstoresanddigitalplatforms,asaresultoflowertraffic.ReadmoreNote(s):UnitedStates;2010to2023Source(s):Kohl'sNetsalesofDillard'sworldwidefrom2012to2023(inmillionU.S.dollars)Dillard's:globalnetsales2012-20238,0006,871.086,752.17,0006,0005,0004,0003,0002,0001,00006,621.056,593.176,595.636,531.656,492.996,356.116,257.146,261.486,203.524,300.92012*20132014201520162017*2018Fiscalyear2019202020212022202326Description:Inthefinancialyear2023Dillard'sglobalnetsalesamountedto6.75billionU.S.dollars,aslightdecreasecomparedtothepreviousyear'sfigures.Foundedin1938,Dillard'sisaNorthAmericanretailerofferingawideselectionofgeneralmerchandiseincludingfashionapparel,accessories,cosmetics,homefurnishing,andotherconsumergoods.Thecompanyoperatesdepartmentstoresin29U.S.stateswhicharegenerallylocatedinsuburbanshoppingmallsandopen-aircenters.

ReadmoreNote(s):Worldwide;Financialyear2012to2023;*Fiscalyears2012and2017contained53weeks.The2023financialyearendedFebruary3,2024.Figurespriorto2021wereretrievedfrompreviousreleasesofthesource.

ReadmoreSource(s):Dillard'sCHAPTER

05ConsumerbehaviorLeadinggeneralmerchandisedepartmentstoresinpopularityamongconsumersintheUnitedStatesasofthe4thquarterof2023MostpopulargeneralmerchandiseanddepartmentstoresintheU.S.2023Shareofrespondentswithapositiveopinionofthebrand0%10%20%30%40%50%60%70%69%80%CostcoDollarTreeWalmartTarget68%65%64%Kohl's64%64%Macy'sSam'sclubBigLots63%62%MarshallsT.J.Maxx62%62%28Description:Accordingtoasurveyrunduringthefirstquarterof2023,almost70percentofadultsintheUnitedStateshaveapositiveopinionofCostco,makingitthemostpopulardepartmentstoreinthissurvey.DollarTreefollowedcloselybehind.

ReadmoreNote(s):UnitedStates;Q42023;approx.1,500Source(s):YouGovMostpopularonlineshopsintheU.S.asofMarch2024MostpopularonlineshopsintheU.S.2024Shareofrespondents0%10%20%30%40%50%60%70%80%AmazonWalmart74%47%Target25%EBay19%Apple16%16%BCCostcoHomeDepotAliExpressKLM15%14%14%11%10%8%8%29Description:WeaskedU.S.consumersabout"Mostpopularonlineshops"andfoundthat"Amazon"takesthetopspot,while"Ikea"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;April2023toMarch2024;10051respondents;18-64yearsSource(s):ConsumerInsightsConsumersatisfactioninselecteddepartmentanddiscountstoresintheUnitedStatesin2023(indexscore)UnitedStates:consumersatisfactionselecteddepartmentanddiscountstores2023Consumersatisfactionindexscore(100-pointscale)30

40

500102060708090CostcoMacy's8282Target818180Sam'sClub(Walmart)BJ'sWholesaleClubBelk797979TJX(Marshalls,TJMaxx)Kohl'sBigLotsJCPenneyBurlington78777676MeijerDillard's7430Description:In2023,CostcoandMacy'sscoredhighestontheconsumersatisfactionindexfordepartmentanddiscountstoresintheUnitedStateswitharatingof82,fivepointsabovetheaverageratingof77.Theindexscoreisbasedona100-pointscale.

ReadmoreNote(s):UnitedStates;JanuarytoDecember2023Source(s):ACSI®LeadingfashionstoresrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knownfashionstoresintheUnitedStates2023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%Macy'sJCPenneyKohl'sOldNavyTJMaxxGapKmart86%85%84%84%83%82%81%80%BurlingtonRossDressforLessForever21NordstromH&M74%73%73%72%Abercrombie&Fitch69%31Description:Macy'sisthemostwell-knownfashionstoreintheU.S.Itisrecognizedby86percentofinternetusersintheUnitedStates.ThesecondspotonthislistisoccupiedbyJCPenneywithabrandawarenessof85percent,followedbyKohl's,andOldNavy,aseachofthemincorporatesabrandawarenessof84percent.ReadmoreNote(s):UnitedStates;SeptembertoOctober2023;1236respondents;18to