韩国酒精饮料市场前景及投资研究报告-外文版培训课件

INDUSTRIES

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MARKETSAlcoholicbeveragesmarketinSouthKoreaCHAPTER

01OverviewShareofadultsdrinkingalcoholinSouthKoreafrom2010to2021AlcoholconsumptionamongadultsinSouthKorea2010-202178.5%77.7%77.5%77.2%77.5%76.5%75.5%74.5%73.5%72.5%71.5%76.6%76.5%76.2%76%75.6%75.5%75%74.1%72.4%2021201020112012201320142015201620172018201920203Description:In2021,around72.4percentofsurveyedSouthKoreanaged19andabovestatedthattheyweredrinkingalcohol.Thehighestdrinkingratewasamongrespondentsagedbetween19and29yearsold,witharound87.7percent.

ReadmoreNote(s):SouthKorea;2010to2021;5,861respondents(2,630malerespondentsand3,231femalerespondents);19yearsandolder;peoplewhohadatleastonedrinkwithinthepreviousyearSource(s):KOSIS;MOHW(SouthKorea)DomesticsalesvalueofalcoholicbeveragesinSouthKoreafrom2013to2022(intrillionSouthKoreanwon)AlcoholicbeveragesdomesticsalesvalueSouthKorea2013-202276.426.3765432105.625.265.285.264.924.954.914.8920132014201520162017201820192020202120224Description:In2022,thedomesticsalesvalueofalcoholicbeveragesstoodatapproximately5.6trillionSouthKoreanwon.Thatyear,thealcoholicbeveragemarketinSouthKoreawasledbybeer,followedbysoju.Thosetwoarealsooftenconsumedtogetherassomaek(soju+maekju(beer)).ReadmoreNote(s):SouthKorea;2013to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceDomesticsalesvalueofalcoholicbeveragesinSouthKoreain2022,bytype(inbillionSouthKoreanwon)AlcoholicbeveragedomesticsalesvalueSouthKorea2022,bytypeSalesvalueinbillionSouthKoreanwon2,000

3,00001,0004,0005,0006,0005,615.96TotalBeerSoju2,238.151,874.56Ethanol495.18464.72Unrefinedricewine(Takju)Others207.3107.5991.22FruitwineRefinedricewine(Cheongju)Refinedricewine(Yakju)Liquor60.4729.46Spirits

23.23Whisky

22.15Brandy

1.925Description:In2022,thetotaldomesticsalesvalueofalcoholicbeveragesinSouthKoreastoodataround5.6trillionSouthKoreanwon.Thedomesticsalesvalueofbeeramountedtoaround2.24trillionSouthKoreanwon,followedbysojuwiththesalesvalueofabout1.87trillionwon.ReadmoreNote(s):SouthKoreaSource(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceNumberofalcoholicbeveragemanufacturingandprocessingestablishmentsinSouthKoreain2022,byprovinceAlcoholicdrinkmanufacturers&processorsinSouthKorea2022,byprovinceNumberofestablishmentsGyeonggi211Chungnam168GyeongbukChungbukGyeongnamJeonbukJeonnamGangwonSeoul15713813011611611165Jeju3230BusanIncheonUlsan18156Description:In2022,therewere211alcoholicbeveragemanufacturersandprocessorsinGyeonggi,SouthKorea.ThetotalnumberofalcoholicdrinkmanufacturersandprocessorsinSouthKoreaamountedto1.3thousandthatyear.

ReadmoreNote(s):SouthKorea;2022Source(s):MFDS(SouthKorea)ProductionvolumeofalcoholicbeveragesinSouthKoreain2022,bytype(in1,000tons)AlcoholicbeverageproductionvolumeSouthKorea2022,bytypeProductionvolumeinthousandtons05001,0001,5002,0002,5003,0003,5004,0004,500Total3,918.54Beer1,593.82SojuUnrefinedricewine(Takju)Ethanol1,265.97417.88297.71209.88OthersLiquor63Refinedricewine(Cheongju)Fruitwine25.1524.2Refinedricewine(Yakju)

10.76Spirits

9.48Whisky

0.62Brandy

0.067Description:In2022,thetotalproductionvolumeofalcoholicbeveragesinSouthKoreastoodataround3.9milliontons.BeerwasthemostproducedalcoholbeverageinSouthKoreawiththeproductionvolumeofabout1.59milliontons,followedbysojuwithabout1.27milliontons.ReadmoreNote(s):SouthKorea;2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceShareofalcoholtypesfrequentlyconsumedinSouthKoreafrom2014to2021TypesofalcoholfrequentlyconsumedSouthKorea2014-2021BeerSojuTraditionalalcoholImportedwineLiquor*ImportedspiritsSakeOthers201420152016201720182019202020218Description:ThisstatisticdisplaystheresultsofasurveyaboutthetypesofalcoholfrequentlyconsumedinSouthKoreafrom2014to2021.In2021,approximately42.2percentofpeopleinSouthKoreaconsumedbeer.

ReadmoreNote(s):SouthKorea;July20to30,2021;2,000respondents;19-59years;respondentswhoconsumealcoholatleastonceamonthanddrankKoreantraditionalalcoholicbeveragesoverthepast6months;*Liquorwasnewlyaddedinthechoices[...]

ReadmoreSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea)CHAPTER

02BeerShareofbeerintotalalcoholicbeveragessalesvalueinSouthKoreafrom2013to2022BeersalesshareinthealcoholicbeveragemarketSouthKorea2013-202260%55.18%51.12%50%40%30%20%10%0%42.4%42.42%40.79%40.22%39.69%39.76%39.85%36.88%201320142015201620172018201920202021202210Description:In2022,beeraccountedforaround39.85percentofthetotalalcoholicbeveragesalesvalueinSouthKorea,slightlyincreasedfromaround39.76percentinthepreviousyear.Theshareofbeerintotalalcoholicbeveragessalesvaluehasdeclinedovertheyears.ReadmoreNote(s):SouthKorea;2013to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceRetailvaluesalesofbeerinSouthKoreafrom2018to2022,withforecastsuntil2027(inbillionU.S.dollars)BeerretailvaluesalesSouthKorea2018-20272018161418.8613.341210811.111.036420201820222023*2027*11Description:TheretailsalesvalueofbeerinSouthKoreain2022amountedtoaround11billionU.S.dollars.Itwasestimatedtogrowtoreachmorethan13billiondollarsin2023andaround18.86billiondollarsin2027.

ReadmoreNote(s):SouthKorea;2018to2022;fixed2022exchangerates;*Projection.Figureshavebeenrounded.AdaptedfromStatisticsCanada,SectorTrendAnalysis–Beer,wineandspiritsSouthKorea.Thisdoesnotconstituteanendorsementby[...]

ReadmoreSource(s):AgricultureandAgri-FoodCanada;EuromonitorSalesrevenueofthedomesticcraftbeermarketinSouthKoreafrom2015to2021(inbillionSouthKoreanwon)SalesrevenueofdomesticcraftbeermarketSouthKorea2015-2021160140120100801521188863.36043.34031.121.8200201520162017201820192020202112Description:In2021,thesalesrevenueofthedomesticcraftbeermarketamountedtoaround152billionSouthKoreanwon,afurtherincreasecomparedtothepreviousyear.Whilecraftbeerproducersalsoincreasedataslowpace,themarketrevenuejumpedin2020and2021.ReadmoreNote(s):SouthKorea;2015to2021;*Estimate.Figuresincludebothregularretailchannelsalesaswellassalesfromestablishmentsinwhichalcoholcanbebought(bars,restaurantsetc.).1,000SouthKoreanwonequals0.75U.S.dollarsor0.69[...]

ReadmoreSource(s):Economist;KoreaCraftBrewersAssociationMarketshareofmajorbeermanufacturersinSouthKoreainthefirstquarterof2021,bymarketshareLeadingbeermanufacturerinSouthKoreaQ12021,bymarketshare60%52%50%40%30%20%10%26%6%0%OrientalBreweryHiteJinroLotteBeverages13Description:Accordingtoindustryreports,themarketshareofOrientalBreweryintheSouthKoreanbeermarketexceeded50percentinthefirstquarterof2021.OrientalBreweryisthedomesticproducerofconsumerfavoriteCassbeer.

ReadmoreNote(s):SouthKorea;Q12021Source(s):SeoulEconomicDaily;Varioussources(companyinformation)CHAPTER

03SojuShareofSojuintotalalcoholicbeveragesalesvalueinSouthKoreafrom2013to2022SojusalesshareinthealcoholicbeveragemarketSouthKorea2013-202240%34.76%33.99%33.88%35%30%25%20%15%10%5%33.41%33.38%33.09%32.88%31.93%28.62%25.44%0%201320142015201620172018201920202021202215Description:In2022,around33.38percentoftotalalcoholicbeveragesaleswereSoju.SojuisatraditionalKoreanspirit.Sojuisacleardistilledspiritwithandalcoholcontentbetween16to53percent.Itistraditionallymadefromrice,wheat,orbarley,butisalsooftenproducedfrompotatoesorsweetpotatoes.SouthKoreaproducedaround1.27milliontonsofSojuin2022.ReadmoreNote(s):SouthKorea;2013to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceRetailvaluesalesofsojuinSouthKoreafrom2013to2022(inbillionU.S.dollars)SojuretailvaluesalesSouthKorea2013-20221098.897.7187.3975.876543210201320172018*2022**16Description:ThisstatisticpresentstheretailvaluesalesofsojuinSouthKoreafrom2013to2017,withanestimatefor2018andaprojectionfor2022.In2017,theretailvaluesalesofsojuamountedtoaround7.4billionU.S.dollars.

ReadmoreNote(s):SouthKorea;2013to2018;fixed2018exchangerates;*Estimate.**Projection.Figureshavebeenrounded.AdaptedfromStatisticsCanada,SectorTrendAnalysis–AlcoholicbeveragesinSouthKorea,2013to2018.Thisdoesnotconstitute[...]

ReadmoreSource(s):AgricultureandAgri-FoodCanada;EuromonitorDomesticsalesvalueofSojuinSouthKoreafrom2013to2022(intrillionSouthKoreanwon)SojudomesticsalesvalueSouthKorea2013-2022SalesvalueintrillionSouthKoreanwon0.8

1.0

1.20.00.20.40.61.41.61.82.020132014201520162017201820192020202120221.821.631.561.671.761.721.791.741.621.8717Description:In2022,thedomesticsalesvalueofSojuamountedtoaround1.87trillionSouthKoreanwon,slightlyincreasedfromaround1.62trillionwoninthepreviousyear.Thesalesvaluehasdeclinedinrecentyearsbutregainedandsurpassedthesalesvaluefrom2013,whichwasabout1.82trillionwon.ReadmoreNote(s):SouthKorea;2013to2022Source(s):MFDS(SouthKorea);NationalFoodSafetyInformationServiceValueofsoju(traditionalKoreanliquor)exportsfromSouthKoreafrom2015to2022(inmillionU.S.dollars)SojuexportvalueSouthKorea2015-202212097.5710080604020094.7393.0293.3389.7487.7685.5982.422015201620172018201920202021202218Description:In2022,theexportvalueofsojufromSouthKoreaamountedtoabout93.33millionU.S.dollars.Sojuisaclear,colorless,traditionalKoreanliquorthatconsistsofriceandusuallyanothercarbohydrate.Thealcoholcontentcanrangefrom16.8upto53percent,butusuallydoesstayaroundorbelow20percent.ReadmoreNote(s):SouthKorea;2015to2022Source(s):KoreaCustomsService;TheSoolVolumeofsoju(traditionalKoreanliquor)exportsfromSouthKoreafrom2015to2022(in1,000metrictons)SojuexportvolumeSouthKorea2015-20228072.1472.1871.0669.870605040302010067.1165.8162.1959.532015201620172018201920202021202219Description:In2022,theexportvolumeofsojufromSouthKoreaamountedtoapproximately67,110metrictons.Sojuisaclear,colorless,traditionalKoreanliquorthatconsistsofriceandusuallyanothercarbohydrate.Thealcoholcontentcanrangefrom16.8upto53percent,butusuallydoesstayaroundorbelow20percent.ReadmoreNote(s):SouthKorea;2015to2022Source(s):KoreaCustomsService;TheSoolMarketsharesofleadingsojumanufacturersbasedonretailsalesrevenueinSouthKoreain2022LeadingsojumanufacturersmarketsharebasedonretailrevenueSouthKorea2022Marketshare30%0%10%20%40%50%60%70%66.1%HiteJinroLotteBeveragesMuhak14.9%6.3%Kumbokju3.3%3.2%DaesunMackisscompanyBohae2.6%1.8%1.3%0.6%HallasanChung-bukSoju20/statistics/1255351/south-korea-leading-soju-manufacturers-by-market-shareAccordingtoindustryinformation,thesojumanufacturerwiththehighestmarketshareintheSouthKoreansojumarketin2022wasHiteJinro,witharound66percent.HiteJinroistheproducerofthemostpreferredsojubrandinSouthKorea,Chamiseul.ReadmoreNote(s):SouthKorea;2022Source(s):SegyeIlboCHAPTER

04WineRetailvaluesalesofwineinSouthKoreafrom2018to2022,withforecastupto2027(inbillionU.S.dollars)WineretailvaluesalesSouthKorea2018-20276545.544.033.532102.57201820222023*2027*22Description:In2012,theretailvaluesalesofwineinSouthKoreaamountedtoaround3.5billionU.S.dollars.Since2018,itgrewwithanCAGRofeightpercent.Itwasexpectedtogrowfurtherandrecahapproximately5.54billiondollarsin2027.

ReadmoreNote(s):SouthKorea;2018to2022;fixed2022exchangerates;*Projection.Figureshavebeenrounded.AdaptedfromStatisticsCanada,SectorTrendAnalysis–Beer,wineandspiritsSouthKorea.Thisdoesnotconstituteanendorsementby[...]

ReadmoreSource(s):AgricultureandAgri-FoodCanada;EuromonitorValueofwineimportedtoSouthKoreafrom2013to2023(inmillionU.S.dollars)WineimportvalueSouthKorea2013-2023700600500400581.28559.81506.02330.02300259.26244210.072017189.792015191.422016182.182001000171.842013201420182019202020212022202323Description:In2023,thevalueofwineimportedtoSouthKoreaamountedtoaround506.2millionU.S.dollars,upfromroughly172milliondollarsin2013.Thelargestinreasewasrecordedin2021astheimportvaluejumpedfromaround330milliondollarstoapproximately560milliondollars.ReadmoreNote(s):SouthKorea;2013to2023;HSCode:2204Source(s):KoreaInternationalTradeAssociationVolumeofwineimportedtoSouthKoreain2023,bycountryoforigin(inmillionkilograms)WineimportvolumeSouthKorea2023,bycountryoforiginVolumeinmillionkilograms60248101214SpainChile12.3310.3410.1FranceItaly8.32U.S.A5.46AustraliaN.ZealandArgentinaGermanyPortugal3.7321.270.950.7624Description:In2023,SouthKoreaimportedthelargestamountofwinefromSpain,amountingtoaround12.3millionkilograms.SpainovertookChile,whichhasbeenthemainimporterofwineinSouthKoreaintermsofvolumeforsomeyears.

ReadmoreNote(s):SouthKorea;2023;HSCode:2204Source(s):KoreaInternationalTradeAssociationValueofwineimportedtoSouthKoreain2023,bycountryoforigin(inmillionU.S.dollars)WineimportvalueSouthKorea2023,bycountryoforiginValueinmillionU.S.dollars100050150200250FranceUnitedStatesItaly204.3382.0767.87Chile47.84Spain30.221.3116.3610.438.235.93AustraliaNewZealandGermanyArgentinaPortugal25Description:In2023,thevalueofwineimportedfromFrancetoSouthKoreawasthehighestandthatamountedtoaround204.33millionU.S.dollars.Thiswasbyfarthelargestimportvalue,asthesecond-placedUnitedStatescameinatavlaueofroughly82milliondollars.ReadmoreNote(s):SouthKorea;2023Source(s):KITACHAPTER

05ConsumerbehaviorAnnualconsumerexpenditureonalcoholicbeveragespercapitaatlegalpurchasingageinSouthKoreafrom2018to2027(inU.S.dollars)PercapitaexpenditureonalcoholSouthKorea2018-2027250235.1$198.4$20015010050186.2$146$0201820222023*2027*27Description:In2022,theaverageannualspendingonalcoholicbeveragesamountedtoaround186.2U.S.dollars.ItwasexpectedtoincreaseataCAGRof4.3percenttoreacharound235.1dollarsin2027.

ReadmoreNote(s):SouthKorea;2018to2022;beer,cider/perry,wine,spiritsandRTDs/high-strengthpremixes;*Projection.AdaptedfromStatisticsCanada,SectorTrendAnalysis–Beer,wineandspiritsSouthKorea.Thisdoesnotconstitutean[...]

ReadmoreSource(s):AgricultureandAgri-FoodCanada;EuromonitorShareofadultsdrinkingalcoholatleastoncepermonthinSouthKoreafrom2010to2021ShareofadultsdrinkingalcoholatleastoncepermonthSouthKorea2010-202170%59.3%59.2%59.4%59.2%58.7%58.3%58.1%57.8%57.7%60%50%40%30%20%10%0%56.6%55.2%53.5%20102011201220132014201520162017201820192020202128Description:Around53.5percentofadultsaged19orolderdrankatleastonealcoholicbeverageamonthin2021inSouthKorea,barelychangingoverthegiventimeperiod.Thelegalageofdrinkingandpurchasingalcoholis19years.

ReadmoreNote(s):SouthKorea;2010to2021;5,636respondentsin2021;19yearsandolderSource(s):KOSIS;MOHW(SouthKorea)FrequencyofalcoholconsumptioninSouthKoreafrom2014to2023(indays)AlcoholconsumptionfrequencySouthKorea2014-2023998.98.88.88.58.58.48.420142015201620172018201920202021202329Description:In2023,peopleinSouthKoreaconsumedalcoholonaverageon9dayspermonth,thefrequencyincreasingfromthepreviousyears.Duringthelastyears,thefrequencyofalcoholconsumptionpermonthhadstayedatasimilarlevel.

ReadmoreNote(s):SouthKorea;2014to2023;2,032respondents;19-59years;respondentswhoconsumealcoholatleastonceamonthanddrankKoreantraditionalalcoholicbeveragesoverthepast6monthsSource(s):KoreaAgro-Fisheries&FoodTradeCorp.;MAFRA(SouthKorea);TheSoolHigh-riskdrinkingamongalcoholdrinkersinSouthKoreain2021,byagegroupHeavydrinkingamongalcoholdrinkersinSouthKorea2021,byagegroupShareofrespondents8%0%2%4%6%10%12%14%16%19-29years30-39years12.9%15.6%40-49years16.3%50-59years13.8%60-69yaers9.1%