2021-2022学年上海市某中学高三（上）期中英语试卷

2021-2022学年上海市育才中学高三（上）期中英语试卷

I,ListeningComprehension（25'）SectionADirections：InSectionA,youwillhearten

shortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwill

beaskedaboutwhatwassaid.Theconversationsandthequestionswillbespokenonlyonce.

Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswerson

yourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard.

1.（1分）A.Shocked.

B.Sad.

C.Anxious.

D.Annoyed.

2.（1分）A.$15.

B.$18.

C.$30.

D.$33.

3.（1分）A.Hehadhissonbuythesoysauce.

B.Heusedupthesoysauce.

C.Hehadthesupperfixed.

D.Hewentandgotthesoysauce.

4.（1分）A.Heorderedroastbeef.

B.Hewouldlikesomecolddrinks.

C.Heworkedatthebeach.

D.Heseldomeatsroastbeef.

5.（1分）A.ThekidsarenotfriendlytoTeresa.

B.ThekidsaregettingalongwellwithTeresa.

C.Thekidsneedapersontotakecareof.

D.Teresa'sEnglishisverygood.

6.（1分）A.Doctorandpatient.

B.Teacherandstudent.

C.Magicianandaudience.

D.Driverandpassenger.

7.（1分）A.Hewasafirefighter.

B.Hewasexcitedtogetthemedal.

C.Hewasresponsibleforthefire.

D.Hewasverybrave.

8.（1分）A.Theyarenotusedtolivinginhotplaces.

B.Theywillgetawayfromthehotdays.

C.Theywillnotbebackuntilitgetscold.

D.Theyarereluctanttogoonholiday.

9.（1分）A.Advertiseforajob.

B.Findanotherjobthroughads.

C.Keepthenewsasecretfromhiswife.

D.Serveatthecoffeeshop.

10.（1分）A.She'sexcitedabouthernewjob.

B.Shefindstheofficeistoobigforher.

C.Shethinkstheworkloadunbearable.

D.She'snotsoexcitedabouthernewposition.

SectionBDirections：InSectionB,youwillheartwoshortpassagesandonelonger

conversation,andyouwillbeaskedthreequestionsoneachofthepassagesandthe

conversations.Thepassagesandtheconversationswillbereadtwice,butthequestionswill

bespokenonlyonce.Whenyouhearaquestion9readthefourpossibleanswersonyour

paperanddecidewhichonewouldbethebestanswertothequestionyouhaveheard.

11.（4.5分）（1）A.Students'strength.

B.Students'weakness.

C.Teachers'suggestions.

0.Students'grades.

（2）A.Becausetheycannotboastabouttheirchildren.

B.Becausereportshavelessinformation.

C.Becauseitisastrangewaytoevaluateperformance.

□.Becauseothersdon'tconsiderittobeformal.

(3)A.Objective.

B.Supportive.

C.Neutral.

0.Indifferent.

12.(4.5分)(1)A.Tostudytheeffectofisolationonhumans.

B.Tofigureouttheconditionsofthevolcano.

C.TohelpchoosetherightpersonsforatriptoMars.

D.Tolearnabouthumanmentalandemotionalproblems.

(2)A.Eatingdietfood.

B.Enduringisolation.

C.Beingcooperative.

D.Copingwithpressure.

(3)A.Tosetuptheirhabitat.

B.Tomakeweathermaps.

C.Tostudytherockysurface.

D.Tocommunicateevery20minutes.

13.(6分)(1)A.Friendly.

B.Unfriendly.

C.Uninterested.

□.Respectful.

(2)A.Toavoidoffendingpeople.

B.Toattractattention.

C.Toavoidconfusingpeople.

D.Tomakefriendseasily.

(3)A.Greece.

B.India.

C.Bulgaria.

0.Britain.

(4)A.WavingarmsaroundalotwhenarguingisveryBritish.

B.GivingaguestfromtheMiddleEastathumb-upispolite.

C.There'sjustonemeaningwhenIndiapeopleshaketheirheads.

D.Beingcarefulwithgesturesisamustwhenyoumeetpeoplefromdifferentcultures.

II.GrammarandVocabulary(20')SectionADirections：Afterreadingthepassagebelow,

fillintheblankstomakethepassagecoherentandgrammaticallycorrect.Fortheblanks

withagivenword,fillineachblankwiththeproperformofthegivenword；fortheother

blanks9useonewordthatbestfitseachblank.

14.(10分)Americanresearcherssaytheyhaveinventedamethodthatcouldusesaltywateron

Marstoproduceoxygenandfuel,(1)wouldbothbeimportantelementstosupport

futurehumanexplorationactivitiesontheRedPlanet.

EngineersatWashingtonUniversityinSt.Louis,Missouri,developedthenew

method.Theycreatedamachinecalledanelectrolyzer.ltcanseparatesaltywaterintooxygen

andhydrogengases.

TheteamdescribedtheprocessinastudyrecentlypublishedinProceedingsofthe

NationalAcademyofSciences(PNAS).Scientistshavealreadycollectedsolidevidence(2)

theplanetlikelyholdsalargesupplytoday.ButMarsisextremelycold.So,mostofthewater

(3)(think)toexistintheformofice.

Theresearchteamnotesthatanywaterthatisnotfrozenisalmostsurelyfullofsaltfrom

theMartiansoil.Theusualmethodsforbreakingwaterdownintooxygenrequirethesalt(4)

(remove)first.Thisprocesscanbecomplex,costlyandharmfultotheenvironment.Thenew

methodtheyinventedcantakesaltywaterdirectlyandconvertitintooxygenandhydrogen.

Theteamcarriedoutexperimentswithhighlevelsofmagnesiumsalts,whichscientists

believelikely(5)(exist)onMars.Theresearchersalsocarriedoutthetests(6)

temperaturessimilartotheRedPlanet'satmosphere.

TheU.S.spaceagencyNASAhasalsoexperimentedwithtechnologytoproduceoxygen

onMars.OnedevicedesignedtodothiswillbetestedaspartofNASA*sPerseverance

mission.Perseveranceisanewexplorervehicle,orrover,thatiscurrentlyon(7)way

toMars.

TheengineeringteamsaiditsmethodcouldevenfindvaluableusesonEarth."(8)

(demonstrate)theseelectrolyzersunderdemandingMartianconditions,weintendtoalsouse

themunder(9)(mild)conditionsonEarth,“saidPralayGayen,whoisa

postdoctoralresearcheratWashingtonUniversityandaleadwriterofthestudy.”(10)

suchusecouldbeindefenseindustries,"headded,"themethodcouldcreateoxygenon

demandforsubmarines.ltmayalsobeabletoprovideoxygenforresearchersexploringnew

environmentsinthedeepsea.'*

SectionBVocabularyDirections：Completethefollowingpassagebyusingthewordsinthe

box.Eachwordcanonlybeusedonce.Notethatthereisonewordmorethanyouneed.

15.(10分)

A.neighbouringB.concernedC.completeD.eamestE.fats

F.maintenanceGnotablyH.operationsI.regularlyJ.specificsK.shift

Agoodgrilling

Astheyreopenafterlockdown,manyrestaurantsarefiringuptheirbarbecues.Diners

appreciatefoodgrilledoverglowingcharcoalembers,butthe(1)residentsoftendo

not.Pollutionlevelsnearrestaurantscanbe(2)higherthanaverage,becauseof

emissionsfromkitchens.Withtheincreasingpopularityofindoorbarbecuing,itisaproblem

thatissettogetworse.

Theresearcherstestedacommercialgrill,(3)withthesortofmultistage

filteringsystemusedinmany-thoughbynomeansall-restaurants.Apartfromtypical

pollutantsandparticulatematter,theyalsodiscoveredpolycyclicaromatichydrocarbons(多

环芳烧).Thesecancer-causingchemicalsaremainlyproducedbytheincompletecombustion

(燃烧)of(4)andoil-basedsauces.Theresearchersestimatedthatiftheirhalf

-a-square-metregrillwasusedforninehoursaday,itwouldreleasebetween400and500

kilogramsoffineandultrafineparticulatematterintotheaireveryyear.Withmanyrestaurants

using2.5-square-metregrills16hoursaday,thelevelofpollutionfrommostcommercial

(5)wouldbemuchhigher.

Theresearchersareinvestigatingwhichextractionsystemsbestprotectallthepeople(6)

suchastherestaurantemployees.Tallerchimneysareoneoption.ButDrAleysa,anexpertin

combustiontechnology,suspectstheywouldjust(7)thepollutionelsewhere.The

resultsofthesetestswillbepublishednextyear.

Meanwhile,DrAleysa'steamhavecomeupwiththeirownsolution：anewkindofgrill,

whichtheyreckoncancutpollutantsby90%.DrAleysaisreluctanttogointo(8).But

thebasicideaisthatbeforebeingreleasedtotheoutside,thefumesaresuckedbackdown

throughtheembersandintoacombustionzone,wherehydrocarbonsandodourcompoundsare

fullyburnt.Thatlessenstheneedforexpensiveextractionsystemsandfiddlyfiltersthatmust

be(9)cleaned.

Anindustrialpartneriskeentoputthegrillintoproduction.ltcouldgoonsalebythe

middleofnextyear.ltwillcostabitmorethanastandardgrill,saysDrAleysa.Buthebelieves

thatwouldbeoffsetbylower(10)costs.Betterairqualityaroundrestaurantswould

bewelcome.Butthebigtestwillbewhetherchefsbelievethenewgrillcanproducethatsame

barbecueflavour.

III.ReadingComprehension(45')SectionADirections：Foreachblankinthefollowing

passagetherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththe

wordorphrasethatbestfitsthecontext.

16.(15分)

FeelLikeYou'reFallingBehindYourPeers?

It'sneverpleasanttolagbehindothersthatweconsidersimilartoourselves.The

conventionalwisdomsaysto"stopcompetingwithothersandonlycompetewithyourself."

Butthat*seasiersaidthandone.Withtheriseofsocialmedia,it'shardtoavoid(1)of

yourcolleagues*accomplishmentsifyouwanttostayconnected.Butinfactthatknowledgecan

havebenefits.Arecentstudyshowsthatitcanbecomeasourceof(2)inbothone*s

workandlife.

Sohowcanyoutakeadvantageofthepositivebenefitsofcompetitionwithoutsuffering

fromtheinsecurityitmay(3)?

Trackyourtriggers.

Thestressoffeelingbehindyourpeerscanemergeinmany(4)throughoutthe

day.ltmightbehearingyourbosscomplimentanothercolleague,orwatchingyourcolleagues

leavetheir9-5jobtobuildbusinessesoftheirown.

It'svitaltopayattentiontothethingsthattendtocauseyoutocompareyourselfwith

others,becauseifyouare(5)thatthesearetriggers,youcantransformtheminto

opportunitiesforamoreproductiveresponse.

Shifttopurposefulre-framing.

Onceyou(6)thesituationsthatprovokethesenegativefeelingsinyou,you

maydecidetoquitanyactionthatcouldcauseyoutofeelinsecure.Butthat'srarelya(n)(7)

orpracticalsolution.

Forinstance,youprobablycan'tavoidhearingwhatyourbosssaysaboutyouoryour

colleagues.Abetterapproachisto(8)engagethosefeelingstoyourbenefit.Instead

ofsayingtoyourself,"IwishIdidthat,"askyourself,nWhycan'tIdothat?MThentake

sometimetolistentowhatideasemergeinyourmind.

(9)apersonalstrengthtoregainvalidation(认可).

Duringtheperiodofinsecurity,youmaystarttoconsiderhowyoucan(10)

others.Doubledownonyourstrengthsandexpressthemtotheworld.

Anexecutivecoachingclientofminewasheartbrokenthathisplannedpromotionthis

yearwaspostponedduetothepandemic.Heworriedthathisfuture(11)for

promotiontothispositionwouldslowlydisappear.

Togetoutofhisnegativestate,hedecidedtoharness(利用)hiswritingtalent.He(12)

athoughtfularticleforthecompanyblogonhowtoeffectivelyandpositivelyleadothers(13)

thecurrentcrisis.Countlessjuniorandseniorcolleaguesexpressedtheirgratitudeforhishonest

andoptimisticguidance.Thisfeedback,(14),madehimconfidentabouthisvalue.

Anyeffortsinyourcareerandlifewill(15)bringself-comparisonand

insecurity.Butwheneveryoufeellikeyouarefallingbehindothers,youcanusethese

strategiestoregainyourconfidenceandperformwellinthecompetitionsthatgenuinelymatter

toyou.

(1)A.evidenceB.hintsC.exchangesD.criticism

(2)A.entertainmentB.prideC.inspirationD.identity

(3)A.sufferB.ensureC.breedD.seize

(4)A.accentsB.formsC.sizes□.cultures

(5)A.awareB.gladC.relieved□,surprised

(6)A.ignoreB.seekC.reportD.track

(7)A.adaptiveB.reasonableC.innovative0.diplomatic

(8)A.deliberatelyB.extremelyC.reluctantly□.effortlessly

(9)A.DetectB.ReserveC.Qualify□.Exhibit

(10)A.makeuseofB.catchupwithC.giveintoD.putupwith

(11)A.proposalsB.prospectsC.perspectives0.programs

(12)A.copiedB.reviewedC.composedD.quoted

(13)A.toB.withC.throughD.across

(14)A.howeverB上esidesC.forexampleD.inturn

(15)A.inevitablyB.sensitivelyC.unfortunately0.visibly

SectionBDirections：Readthefollowingthreepassages.Eachpassageisfollowedbyseveral

questionsorunfinishedstatements.EveryquestionisprovidedwithfourchoicesmarkedA,

B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassage

youhavejustread.

17.(8分)Oneistheloneliestnumberthatyou'lleverdo,accordingtotheassociationofscholars

knownasThreeDogNight.Butwhatiftherearemanynumbersevenlesspopularthanone?

Forreasonstotallyunrelatedtoclassicrock,authorAlexBellossetouttofindtheworld's

favoritenumbers.Hisonlinesurveyswiftlyreceivedmorethan30,000votesfrom

numberphilesaroundtheworld.Votersgavemanyreasonsfortheirfavorites,thoughthey

usuallycorrespondedtoanimportantdateorageorotherpositiveassociation.

Overall,oddnumbersoutperformedevens.AndBellossuggeststhatnumbersendingin

zeroweretooroundformosttastes."Whenwesay100,wedon'tusuallymeanexactly100；

wemeanaround100,“BellostoldNautilusmagazine."Whywouldyouhavesomethingas

yourfavoritethatissovague?0

NumbersthatserveahigherpurposedidwelLForinstance,42-the"Answertothe

UltimateQuestionofLife,theUniverse,andEverything"fromTheHitchhiker'sGuidetothe

Galaxy-landedin11thplace.Thelovely,symmetrical(对称的)numbereight,whichis

pronounced"ba-"inChineseandrhymeswiththeChinesecharacter"fa-"signifying

prosperity,cameinthird.Secondplacewenttothenumberthree,perhapsforitsmany

appearancesinnatureandculture：thenumberofleavesonatypicalclover(三口十草)，little

pigspursuedbyacertainwolf,andwishesofferedbygenies.

Buttheclearwinneristhenumberseven,winningnearly10percentofthetotal

vote.Shocked?Butseven'striumphalsoreaffirmsahumanfascinationthatgoesback

thousandsofyears.BellospointsoutthatancientBabyloniantabletswereriddledwith

sevens.Therearealsosevendwarfs,sevendeadlysins,andsevendaysoftheweek.Weeven

speakofseventhheavenasthefinalhappiness.

Butallofthis,Bellossuspects,istheeffectandnotthecauseofourlikeforseven.He

assumesthatsevenisastone-coldrebelthatfollowsnorulesbutitsown.

“Sevenistheonlynumberamongthosewecancountonourhands,onetoten,thatcannot

bedividedormultipliedwithinthegroup,"Bellosexplains.One,two,three,four,andfive

caneachbedoubledtoreachtwo,four,six,eight,andten.Nineisdivisiblebythree.Seven,

then,istheonlynumberbetweentwoandtenthatisneitheramultiplenorafactorofthe

others.

(1)Themostcommonreasonforvoters'decisionisthat.

A.thisnumberismorelikelytobeanoddnumber

B.thisnumberappearsmostfrequentlyintheirlife

C.thisnumberisusuallyassociatedwithloneliness

D.thisnumberrelatestosomethingvaluabletothem

(2)WhichofthefollowingstatementsisAlexBellosmostlikelytoagreewith?

A.100haslongbeenfavouredbymanypeoplebecauseitconveysavaguemeaning.

B.7isapopularnumberbecauseitiscommoninthecontextofnatureandculture.

C.42ismanypeople'sfavouritenumberbecauseitisanimportantnumberinanovel.

D.8hasbeenaluckynumberinChinabecauseitissymmetricalinshape.

(3)WhatdoesAlexBellossayaboutthenumberofseven?

A.Itistheonlynumberthatisattachedtopositivefeeling.

B.Itstandsaloneamongthenumbersfromonetoteninasense.

C.ItwasconsideredauniquenumberbyBabylonianpeople.

D.Itdoesn'tserveasafactorofanyothernumber.

（4）Whatisthepassagemainlyabout?

A.People'sfavouritenumbers.

B.Whysevenismostlikedbypeople.

C.AlexBellos*bookaboutnumbers.

0.Culturalmeaningofnumbers.

18.（6分）Shotinmorethan40locationsinL.A.,themusicalLaLaLandis"alovelettertothe

city".TocoincidewithUKrelease,weaskedalocalwritertopicksomeofthefilm'samazing

settings.

JudgeHarryPregersonInterchange

LaLaLand'sopeningsceneisasix-minutedancethatplaysoutinL.A/sbadtraffic.ltis

alsowherethefilm'sleadingroles,strugglingactressMiaandjazzpianistSebastian,first

encountereachother-inaroadangerincident.Thesceneissaidtohavebeenfilmedover

twohotdaysinsouthL.A.

SmokehouseRestaurant,Burbank

ThisisthesettingfbrthesceneinwhichMiadiscoversSebastian'stalentforthe

piano.ThefictionalLipton'srestaurant-wherejazzpuristSebastianwasnotwillingtoplay

Christmasmusic-isinrealityaplacelongfrequentedbyactors,producersandothershow

businesstypes.lthasbeenonthisspot,acrossthestreetfromtheWarnerBrosstudio,since

1949.Inthefilm,theouterwallofLipton'sistheYouaretheStarmural（壁画），which

featuresMarilynMonroe,CharlieChaplinandothers,whichisonthecornerofHollywood

BoulevardandWicoxAvenueinHollywoodinreality.

WarnerBrosStudios,Burbank

Miaworksatthestudio'scoffeeshop,whereSebastiancomestomeether.Astheywander

thestudio'slot,Miapointsout"hewindowthatHumphreyBogartandIngridBergmanlooked

outinCasablanca."It'soneofthefilm'snumerousnodstomoviehistory.WarnerBronsisstilla

workingstudio,with35soundstages,14exteriorsetsandvisitortours.

Cathy'sCorner,MountHollywoodDrive

ThissectionoftheroadthatwindsthroughGriffthParkisthesettingoftheirdanceplay.lt

overlookstheSanFernandoValleyandfeaturesonthefilmposter.Cathy'sCornerisnearfamed

MulhollandDrive,butpreparefordisappointmentifyou'reexpectingaparkbenchandstreet

lamps,whichonlyexistinthemovie.

(1)Inordertoencountersomefilmstars,youmaygoto.

A.JudgeHarryPregersonInterchange

B.SmokehouseRestaurant

C.WarnerBrosStudio

D.Cath'sCorner

(2)Miamentionedtheunderlinedsentencesoasto.

A.stressWarnerBrosisstillinfunction

B.showrespectformoviesofpreviousgenerations

C.illustrateLaLaLandwasfilmedatHollywoodCenterStudios

0.compareMiaandSebastian'slovestorywithHumphreyandIngrid

(3)Inwhichsectionofawebsitecanyoumostprobablyfindthispassage?

A.NatureandEnvironment.

B.CityandTransport.

C.TravelandRecreation.

D.FoodandHealth.

19.(8分)Accordingtoa2018report,peopleagedbetween16and24makeup15percentofthe

populationbutonly10percentofmuseum-goers.Similarly,peopleofcolouragedover35go

halfasmuchasyouwouldexpectfromtheirpopulationsize.

Wehavereachedthepointofrecognizingadisconnectbetweenartandaudiencesbut

haven'tyetdeterminedhowtobridgethegap.Twoanswerstotacklingthischallengeliein

tellingagreaterdiversityofarthistoriesandcommunicatingthesestoriesinmoremodernand

accessibleways.

Ifyouhaveevertriedtopowerthroughreadingamuseumscomplexwalltext,youknow

artdiscussionscanbefullofspecialterms.In2018,IstartedapodcastcalledArtMattersfor

thecharityArtUKwiththeaimofdiscussingartfromapop-cultureanglewithtopicsthat

wouldengageyoungerandmorediverseaudiences.ltoffersanaccessiblepathwaytoart

historywithconversationsontopicssuchasfilm,psychologyandevenBeyonce,withfew

specialterms.Theserieshasbeenausefulwayofconnectingarttocurrentevents.Arthistoryis

aboutstorytelling；artcontentshineswhenthereisanefforttobringaudiencesalongforthe

discussion.

Moretraditionalinstitutionsarepayingattention.Thissummer,theGettyMuseuminLos

Angelesissuedasocial-mediachallengeforpeopletorecreatepaintingsusingitemstheyhad

athome.Usersdisplayedincrediblecreativity-toiletrollsfeaturedfrequently-andthe

museumwasfloodedwithsubmissions.Thisreactionprovesthatthereisahiddendesirefor

audiencestoengagewitharttopicsiftheformatisappealing.

Manypeopleareintimidated（威胁）byartandfeelthatthere'sabaselevelofunderstanding

requiredtojointheconversation.TheGettyinitiativeembracedthevisualityofartandserved

asareminderthattherearemanypathwaystoengagingwithit.

AnotherinterestingbyproductoftheGettychallengewastheattentiongiventoadiversity

ofartworks.BritishoperasingerPeterBrathwaite,forexample,madescoresofstunning

recreationshighlightingcenturiesofblackportraiture,includingacollaborationwithLondon's

NationalPortraitGallery.Hiseffortscountertheperceptionthattherearenotmanyhistorical

portraitsofblackfigures.ltisimperative（势在必行的）thatwedoabetterjobofshowcasing

themanycomplexanddiversestoriesthatarerepresentedinart.Indoingso,wepreservemore

historiesandwelcomewiderdiversityofpeople.

Socialmediahaveofferedaplatformforpeoplewhohavenottraditionallyhadaseatat

thetable.Anyonecanrecognizeagapinthefieldandaddressit.Accountshaveamassedtensof

thousandsoffollowersbydedicatingtheirfeedstofemaleartists,artistsofofcolourand

more.Theirfollowingsareproofpositivethatthereisahungertohearthesearthistories,and

thesethemesworkbrilliantlyformuseumprogramming.

ButthereisonlysomuchthatcanbedonewithoutBritain'smuseumsandgalleries

changingmeaningfullyfromwithin.Weneedtoseeabetterbalanceofthesestoriesrepresented

inpermanentcollections.Wealsoneedamuchwiderdiversityofpeopleandinterests

representedonboardsandexecutiveteams.

Ensuringthatart-andwritingandtalkingaboutart-resonatesthroughoutthe

populationdependsontherisinggenerationofstorytellers,insideinstitutionsandout,getting

thefundingandsupporttheyneedtopaintabrighterpictureforthesector.

(1)WhichofthefollowingisNOTanexampleoftheanswerstotacklingthe

challenge?.

A.EngagingaudiencesindiscussionsinthepodcastArtMatters

B.Holdingpop-culturediscussionswiththecharityArtUK

C.Encouragingpeopletorecreatepaintingswithhouseholditems

□.Portrayinghistoricalblackfiguresthroughartrecreations

(2)ThepodcastArtMattersbearsthefollowingfeaturesEXCEPT.

A.connectingarthistorytopopulartopics

B.havingonlyafewspecialterms

C.beingaccessibletothepoorandneedy

0.engagingmorediverseaudiences

(3)Wecanconcludefromthepassagethatcommonaudiences.

A.lacktheabilitytounderstandandtalkaboutarthistory

B.prefertoviewartworksandhearartstoriesonsocialmedia

C.longtoengagewitharttopicsanddiversearthistorystories

D.hopemorepeopleofcolourarerepresentedonmuseumboards

(4)Whichofthefollowingbestservesasthetitleforthispassage?

A.ArtforChange

B.Don'tFearArt

C.ArtonSocialMedia

D.ArtforAll

SectionCDirections：Readthefollowingpassage.Fillineachblankwithapropersentence

giveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomore

sentencesthanyouneed.

20.(8分)

A.Advertisingisameansofbringinginformationtothepublic.

B.Printedadsarefoundinnewspapersandmagazines.

C.AncientEgyptianscarvedannouncementsonstones.

□.Advertiserswhotrickthepublicfaceheavyfinesorotherpunishment.

E.Advertisersusewhichevermeans,ormediatheythinkwillworkbestforthem.

F.Advertisingdevelopedwiththeriseofmassproductioninthelate19thcentuiy

Weliveinaworldofadvertising.Advertisingisapervasivemethodofmarketingin

society.Thoughthemethodsbywhichmarketersadvertisehavechangedoverthedecades,the

roleandpurposeofadvertisinghasshiftedverylittle.

(1).Whetherpresentedinnewspapersandmagazinesorontelevisionorthe

Internet,itservestopromoteawiderangeofproducts.Whatisbeingpresentedtothepublicis

usuallyaproductorservice,suchasacarorcamera.Yetitmayalsobeanidea,asin"Votefor

Jones”,oranevent,asin”WatchtheWorldSeriesonthischanneltomorrow!"Without

advertising,peoplewouldhaveadifficulttimeknowingwheregoodscouldbeboughtoreven

certaingoodsorservicesexisted.

AdvertisingbeganwithtowncriersinancientGreece,whocalledoutthenameofitems

availableinthemarket.(2)ThefirstprintedadsappearedinEnglandin1480,and

newspaperadsbeganin1648.Inthetwentiethcenturyextensivenewfieldsforadvertising

openedupwiththeinventionofradioandtelevision.

(3)Forexample,radioandtelevisionadsarecostly.Buttheyreachavast

audience.Thismakesthemworthwhileandcost-effectivefortheadvertisers.Newspaperads

canfeaturecouponsorinformationthatcanbeclippedandsaved.Magazinesoftenappeal

directlytospecialgroups,suchassportsfansorteenagers.Otherformsofadvertisinginclude

directmail,e-mail,billboards.

Dobusinessownersthemselvesthinkupallthoseads?Forthemostpart,theyhire

qualifiedagenciestocreatetheiradvertising.Anadvertisingagencyplansacompany'sads.lt

alsodoesresearch.ltsurveysthemarketandtestsdifferentapproachestodeterm