Formula One一级方程式赛车市场前景及投资研究报告-培训课件外文版2024.6法拉利比亚迪梅赛德斯

INDUSTRIES

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MARKETSFormulaOneCHAPTER

01FinancialsTotalrevenueoftheFormulaOneGroupfrom2017to2022(inbillionU.S.dollars)Formula1totalrevenue2017-20223.02.52.02.572.142.021.831.781.51.00.50.01.152017201820192020202120223/statistics/1137226/formula-one-revenueIn2022,thetotalrevenueoftheFormulaOneGroupamountedtoaround2.57billionU.S.dollars,representinganincreaseofover20percentonthepreviousyear.Since2017,theFormulaOneGrouphasbeenownedbyLibertyMediaCorporation.

ReadmoreNote(s):Worldwide;2017to2022Source(s):LibertyMediaOperatingincomeoftheFormulaOneGroupfrom2019to2022(inmillionU.S.dollars)Formula1operatingincome2019-2022300200100173400-35-100-200-300-400-500-44420192020202120224Description:In2022,theFormulaOneGroup'soperatingincomeamountedto173millionU.S.dollars-overfourtimesthefigurefromthepreviousyear.Meanwhile,thegroup'stotalrevenueamountedtonearly2.6billionU.S.dollars.

ReadmoreNote(s):Worldwide;2019to2022;includingcorporateandotherincomeSource(s):LibertyMediaFeespaidtohostFormulaOneracesin2023,bycircuit(inmillionU.S.dollars)Formula1hostingfeesin2023,bycircuitHostingfeeinmillionU.S.dollars2001030405060Azerbaijan(Baku)SaudiArabia(Jeddah)575555Qatar(Losail)Bahrain(Sakhir)52UnitedArabEmirates(YasMarinaCircuit)Hungary(Hungaroring)Australia(AlbertPark)424037Singapore(MarinaBay)Canada(Montreal)Netherlands(Zandvoort)UnitedStates(Austin)3532323030Mexico(HermanosRodríguez)GreatBritain(Silverstone)265Description:AzerbaijanpaysmorethananyothercountrytohostFormulaOneraces,withanannualhostingfeeof57millionU.S.dollars.ThecircuitwiththelowestannualhostingfeewasMonaco'sMonteCarlo,at20millionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):RacingNews365PrizemoneyawardedtoFormulaOneteamsin2023,byteam(inmillionU.S.dollars)Formula1prizemoney2023,byteamPrizemoneyinmillionU.S.dollars60

8002040100120140140160RedBullMercedesFerrari131122McLarenAstonMartinAlpine11310495Williams87AlphaTauriAlfaRomeoHaas7869606/statistics/1461737/f1-constructor-standings-prize-moneyRedBullreceivedanestimated140millionU.S.dollarsinprizemoneyin2023,withtheteamwinningtheConstructors'Championshipforthesecondseasoninarow.Meanwhile,third-placedFerrarireceivedaround122millionU.S.dollarsinprizemoney.ReadmoreNote(s):Worldwide;2023Source(s):MTurnoverofRedBullRacingLimitedfrom2013to2022(inmillionGBP)TurnoveroftheRedBullracingteam2013-2022300278.03245.15245.4425020015010050238.35231.31229.75204.64197.6197.95181.43020132014201520162017201820192020202120227Description:In2022,theRedBullF1teamgeneratedaturnoverof278.03millionBritishpounds,representinganincreaseofover16percentonthepreviousyear.Asof2024,theteamhadwonatotalofsixWorldChampionshiptitles.

ReadmoreNote(s):UnitedKingdom;2013to2022Source(s):CompaniesHouse;RedBullCHAPTER

02TeamsFormulaOneconstructorswiththemostWorldChampionshiptitlesasofJanuary2024LeadingFormula1constructors1950-2024,bynumberofworldtitlesNumberofworldtitles802461012141618FerrariWilliamsMcLarenMercedes-BenzLotus169887RedBullRacingBrabhamCooper6222RenaultBenettonBrawnBRMMatraTyrrellVanwall1111119Description:AsofJanuary2024,FerrarihadwonthemostWorldChampionshiptitles,withatotalof16.ThiswassevenmorethanWilliamsinsecondplace,andeightmorethanMcLaren,whorankedthird.Ferrarialsohasthehighestnumberofracewins.

ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnemanufacturerswiththemostChampionshippointsasofJanuary2024LeadingFormula1constructors1950-2024,bynumberofChampionshippointsNumberofChampionshippoints4,000

6,00002,0008,00010,00012,000FerrariMercedes-BenzRedBullRacingMcLarenWilliamsLotusRenaultForceIndiaBrabhamBenettonTyrrellSauberBRM10Description:AsofJanuary2024,FerrarihadthemostChampionshippointsoutofanyFormulaOnemanufacturer,withatotalof10,568.619.Mercedes-Benzwasinsecondplace,with7.361,643pointsintotal.FerrarialsoholdstherecordformostWorldChampionshiptitles.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOneconstructorswiththemostracewinsasofJanuary2024LeadingFormula1constructors1950-2024,bynumberofraceswonNumberofraceswon050100150200250300FerrariMcLaren243183Mercedes-BenzWilliamsRedBullRacingLotus12511411381BrabhamRenault3535BenettonTyrrell2723BRMCooper1716AlfaRomeo1011Description:AsofJanuary2024,FerrariwastheF1teamwiththemostraceswon,with243intotal.Thiswas60morethantheconstructorwiththesecondmost,McLaren,with183wins.Ferrarialsoholdstherecordfortheꢀmostpolepositions.

ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOneconstructorswiththemostpodiumfinishesasofJanuary2024LeadingFormula1constructors1950-2024,bynumberofpodiumfinishesNumberofpodiumfinishes400

5000100200300600700800900FerrariMcLarenWilliamsMercedes-BenzRedBullRacingLotus809503313289264197BrabhamRenaultBenettonTyrrell12410310277BRMCooper6058Ligier5012Description:AsofJanuary2024,Ferrarihadthehighestnumberofpodiumfinishes,withatotalof809.Thiswassignificantlymorethansecond-placedMcLaren,on503.Mercedeswasfourth,with289podiumfinishes.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOneconstructorswiththemostpolepositionsasofJanuary2024LeadingFormula1constructors1950-2024,bynumberofpolepositionsNumberofpolepositions050100150200250300FerrariMcLaren249156Mercedes-BenzWilliams137128Lotus107RedBullRacingRenault9551BrabhamBenettonTyrrell391514AlfaRomeoBRM121111Cooper13Description:AsofJanuary2024,FerrariwastheF1constructorwiththemostpolepositions,with249intotal.TheiconicItaliancarmanufactureralsoledinꢀpodiumfinishes.Meanwhile,McLarenhadthesecondmostpolepositionswith156,whileRedBullRacingwasinsixthplacewith95.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):CHAPTER

03DriversFormulaOnedriverswiththehighestannualearningsin2023(inmillionU.S.dollars)Highest-earningFormula1drivers2023AnnualearningsinmillionU.S.dollarsSalary30Bonuses010204050607080MaxVerstappen(RedBull)LewisHamilton(Mercedes)FernandoAlonso(Alpine)SergioPérez(RedBull)CharlesLeclerc(Ferrari)LandoNorris(McLaren)CarlosSainz(Ferrari)GeorgeRussell(Mercedes)PierreGasly(Alpine)OscarPiastri(McLaren)15Description:MaxVerstappenwasthehighest-paidFormula1driverin2023,earningaround25millionU.S.dollarsinbonusesontopofasalaryof45millionU.S.dollars.Inthesameyear,LewisHamiltonearnedasalaryofaround55millionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):ForbesFormulaOnedriverswiththemostWorldChampionshiptitlesasofJanuary2024LeadingFormula1drivers1950-2024,bynumberofworldtitlesNumberofworldtitles012345678LewisHamiltonMichaelSchumacherJuanManuelFangioAlainProst77544SebastianVettelJackBrabham333333NikiLaudaNelsonPiquetAyrtonSennaJackieStewartMaxVerstappenFernandoAlonsoAlbertoAscari2216Description:AsofJanuary2024,LewisHamiltonandMichaelSchumacherhadthejoint-mostWorldChampionshiptitles,withseveneach.Meanwhile,theꢀFormulaOneconstructorwiththemostworldtitleswasFerrari.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnedriverswiththemostChampionshippointsasofJanuary2024LeadingFormula1drivers1950-2024,bynumberofChampionshippointsNumberofChampionshippoints05001,0001,5002,0002,5003,0003,5004,0004,5005,000LewisHamiltonSebastianVettelMaxVerstappenFernandoAlonsoKimiRäikkönenValtteriBottas4,639.53,0982,586.52,2671,8731,7971,594.51,5661,486NicoRosbergMichaelSchumacherSergioPerezDanielRicciardoJensonButtonFelipeMassaCharlesLeclerc1,3171,2351,1671,07417Description:AsofJanuary2024,LewisHamiltonhadwonthemostChampionshippoints,amassingatotalof4,639.5.InsecondplacewasSebastianVettelwith3,098points,whileMaxVerstappenrankedthirdwithatotalof2,586.5points.

ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnedriverswiththemostracewinsasofJanuary2024LeadingFormula1drivers1950-2024,bynumberofraceswonNumberofraceswon020406080100120LewisHamiltonMichaelSchumacherMaxVerstappenSebastianVettelAlainProst10391545351AyrtonSennaFernandoAlonsoNigelMansellJackieStewartJimClark413231272525NikiLaudaJuanManuelFangioNelsonPiquetNicoRosberg24232322DamonHill18Description:AsofJanuary2024,LewisHamiltonhadwonmoreF1racesthananyotherdriver,withatotalof103.Meanwhile,theconstructorwiththemostracewinswasFerrari.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnedriverswiththemostpodiumfinishesasofJanuary2024LeadingFormula1drivers1950-2024,bynumberofpodiumfinishesNumberofpodiumfinishes020406080100120140160180200220LewisHamiltonMichaelSchumacherSebastianVettelFernandoAlonsoAlainProst197155122106106KimiRäikkönenMaxVerstappenAyrtonSenna1039880RubensBarrichelloValtteriBottas6867DavidCoulthardNelsonPiquet626059NigelMansell19Description:AsofJanuary2024,LewisHamiltonwastheF1driverwiththemostpodiumfinishes,withatotalof197.Thiswas42morethanGermanF1legendMichaelSchumacheron155.Hamiltonalsoholdstherecordforthemostracewins.

ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnedriverswiththemostpolepositionsasofJanuary2024LeadingFormula1drivers1950-2024,bynumberofpolepositionsNumberofpolepositions020406080100120LewisHamiltonMichaelSchumacherAyrtonSenna1046865SebastianVettelJimClark573333AlainProstNigelMansellMaxVerstappenNicoRosberg32323029JuanManuelFangioMikaHäkkinenNikiLauda262424NelsonPiquet20Description:AsofJanuary2024,theF1driverwiththemostpolepositionswasLewisHamilton,havingachieved104throughouthiscareer.LewisHamiltonliescomfortablyintheleadwithMichaelSchumacherfollowingbehindwith68polepositions.Thepolepositionisthemostfavorableplaceforacartostarttheracein,situatedontheinsideofthefrontrowandassignedtothedriverwiththefastestqualifyingtime.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):FormulaOnedriverswiththemostfastestlapsasofJanuary2024LeadingFormula1drivers1950-2024,bynumberoffastestlapsNumberoffastestlaps0102030405060708090MichaelSchumacherLewisHamiltonKimiRäikkönenAlainProst77654641SebastianVettelNigelMansell383030MaxVerstappenJimClark28MikaHäkkinenFernandoAlonsoNikiLauda2524242323JuanManuelFangioNelsonPiquetGerhardBerger2121Description:AsofJanuary2024,theGermanꢀFormulaOneꢀlegendMichaelSchumacherstillheldtherecordforthemostfastestracelaps,withatotalof77.HewasfollowedbyLewisHamiltonon65.ReadmoreNote(s):Worldwide;asofJanuary30,2024Source(s):CHAPTER

04Viewers&fansFormulaOneweekendattendancein2023,bycircuit(in1,000s)Formula1weekendattendance2023,bycircuitAttendanceinthousands050100150200250300350400450500550GreatBritainAustraliaAustin480444.6432MexicoBelgiumCanadaLasVegasMonzaAustriaHungarySpain400.6380345315304.1304303284.1MiamiBrazil27026723Description:In2023,theBritishGrandPrixsawthehighestweekendattendanceataround480thousand,representinganincreaseofnearly20percentonthepreviousyear.Meanwhile,theweekendattendanceoftheAustralianGrandPrixamountedtoover444thousand.ReadmoreNote(s):Worldwide;2023Source(s):BlackBookMotorsportAverageTVaudienceofFormulaOneracesintheUnitedStatesin2022and2023(inmillions)AverageU.S.TVaudienceofFormula1races2022-20231.41.211.21.111.00.80.60.40.20.02022202324Description:In2023,FormulaOneraceshadanaverageU.S.TVaudienceof1.11million,makingitthecountry'ssecond-mostviewedF1season.Therecordwassetin2022,whenF1racessawanaverageU.S.TVaudienceofover1.2million.

ReadmoreNote(s):UnitedStates;2022and2023Source(s):ESPN.comLevelofinterestinFormulaOneintheUnitedStatesasofMay2023PublicinterestinFormula1intheU.S.2023Avidfan9%Casualfan23%Notafan68%25Description:FormulaOneisamotorsportdisciplinesanctionedbytheFIAandownedbyFormulaOnegroup.InasurveyconductedinMay2023,ninepercentofallrespondentsintheUnitedStateswereavidfansofFormulaOne.

ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultLevelofinterestinFormulaOneintheUnitedStatesasofMay2023,byagePublicinterestinFormula1intheU.S.2023,byageShareofrespondentsAvidfanCasualfan60%Notafan0%20%40%80%100%120%18-3435-4445-6412%23%66%16%24%59%6%26%68%65+

3%16%80%26Description:FormulaOneisamotorsportdisciplinesanctionedbytheFIAandownedbyFormulaOnegroup.InasurveyconductedinMay2023,around12percentofrespondentsaged18to34intheUnitedStateswereavidfansofFormulaOne.

ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultLevelofinterestinFormulaOneintheUnitedStatesasofMay2023,bygenderPublicinterestinFormula1intheU.S.2023,bygenderAvidfanCasua