nascar赛车行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

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MARKETSNASCARCHAPTER

01OverviewSponsorshiprevenueofleadingNASCARteamsin2023(inmillionU.S.dollars)SponsorshiprevenueinNASCAR2023,byteamSponsorshiprevenueinmillionU.S.dollars40

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80020100120140160TeamPenskeRichardChildressRacingJoeGibbsRacing140.94104.5598.95HendrickMotorsportsStewart-HaasRacing92.6770.493Description:In2023,TeamPenskehadthehighestsponsorshiprevenueoutofanyNASCARteamatnearly141millionU.S.dollars.Inthesameyear,RichardChildressRacing'ssponsorshiprevenueamountedtoaround105millionU.S.dollars.

ReadmoreNote(s):UnitedStates;2023Source(s):BlackBookMotorsport;GlobalDataTeamswiththemostNASCARCupSerieswinsasof2024MostsuccessfulNASCARcarowners2024Numberofwins050100150200250300350HendrickMotorsportsPettyEnterprises304268JoeGibbsRacing211RoushFenwayKeselowskiRacingTeamPenske141139JuniorJohnsonandAssociatesRichardChildressRacingWoodBrothersRacingHolmanMoody1321169996Stewart-HaasRacing694Description:AsofApril2024,themostsuccessfulteaminNASCARhistorywasHendrickMotorsports,withatotalof304NASCARCupSerieswins.PettyEnterprisesrankedsecond,with268victories.ReadmoreNote(s):UnitedStates;asofApril5,2024Source(s):NASCARDriverswiththemostNASCARCupSerieswinsasof2024MostsuccessfuldriversinNASCAR2024Numberofwins050100150200200250RichardPettyDavidPearsonJeffGordon10593DarrellWaltripBobbyAllisonJimmieJohnsonCaleYarboroughDaleEarnhardtKyleBusch84848383766360KevinHarvick5Description:Asof2024,RichardPettywasthemostsuccessfuldriverinNASCARCupSerieshistory,withatotalof200wins.Meanwhile,thehighest-earningdriverinNASCAR,KyleBusch,hadatotalof63wins.ReadmoreNote(s):UnitedStates;asofMarch11,2024Source(s):MHighest-earningNASCARdriversintheUnitedStatesin2023(inmillionU.S.dollars)Highest-paidNASCARdriversintheU.S.2023AnnualearningsinmillionU.S.dollars100246812141618KyleBuschDennyHamlinKevinHarvick16.913.110.9MartinTruexJr.BradKeselowski10.49.46Description:In2023,KyleBuschwasthehighest-paidNASCARdriverintheUnitedStates,earningjustunder17millionU.S.dollars.Meanwhile,DennyHamlinearnedjustover13millionU.S.dollarsinthesameyear.ReadmoreNote(s):UnitedStates;2023;includingmoneyfromendorsementsandprizemoneySource(s):DiarioASCHAPTER

02TVaudienceValueofNASCARbroadcastingrightsworldwidein2023,byregion(inmillionU.S.dollars)ValueofNASCARTVrightsworldwide2023,byregion900826.380070060050040030020010005.3UnitedStatesandCanadaRestofworld8Description:In2023,thevalueofNASCARbroadcastingrightstotaledover830millionU.S.dollars.Over99percentofthistotalcamefromtheUnitedStatesandCanada,withTVrightsfortherestoftheworldamountingtojust5.3millionU.S.dollars.ReadmoreNote(s):Worldwide;2023Source(s):AmpereAnalysis;BlackBookMotorsportAverageviewershipofNASCARfrom2015to2024(inmillionviewers)AverageTVaudienceofNASCAR2015-202465.154.64.073.85432103.343.063.042.922.932.8620152016201720182019202020212022202320249Description:In2024,NASCARhadanaveragetelevisionaudienceofaround3.85millionviewers.Thisrepresentedanincreaseofnearly35percentonthepreviousyear,whichhadanaverageaudienceof2.86million.

ReadmoreNote(s):UnitedStates;2015to2024Source(s):BlackBookMotorsportAverageTVaudienceoftheNASCARCupSeriesintheUnitedStatesin2023,byrace(inmillions)AverageNASCARTVaudience2023,byraceAverageaudienceinmillionviewers0123456789Daytona500ChicagoStreetTalladega#1AutoClub8.174.624.554.32LasVegas#1"TheClash"Bristol(dirt)Atlanta#1Charlotte#1Phoenix#1Daytona#2Nashville3.993.653.453.423.43.393.273.213.13COTA10Description:TheDaytona500wasthemostwatchedNASCARCupSeriesracein2023,attractinganaverageaudienceofovereightmillionviewers.Meanwhile,theChicagoStreetracehadanaverageaudienceofjustover4.6million.

ReadmoreNote(s):UnitedStates;2023Source(s):SportsMediaWatchAverageTVaudienceoftheNASCARDaytona500intheUnitedStatesfrom2000to2024(inmillions)AverageTVaudienceoftheDaytona5002000-20242519.36201510518.7818.6917.817.7517.5317.0816.8416.6515.9515.613.6713.2913.3612.9411.9211.369.39.3

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202411Description:TheDaytona500'saverageTVaudiencehasdeclinedsince2006,withweather-relateddisruptionbecomingarecurringthemeinrecentyears.In2024,theevent'saverageTVaudienceamountedto5.96millionviewers,representingadecreaseofaround27percentonthepreviousyear.ReadmoreNote(s):UnitedStates;2000to2024Source(s):SportsMediaWatchAverageTVaudienceofNASCARCupSeriesracesatLasVegasMotorSpeedwayintheUnitedStatesfrom2018to2023(inmillions)AverageTVaudienceofNASCARracesatLasVegasMotorSpeedway2018-202365.55.125432104.744.544.363.9920182019202020212022202312Description:TheaverageTVaudienceoftheMarch2023NASCARcupraceattheLasVegasMotorSpeedwayamountedtojustunderfourmillion,representingasmalldecreaseonthepreviousyear.Meanwhile,theraceattractedanaverageTVviewershipof5.5millionin2020.ReadmoreNote(s):UnitedStates;2018to2023Source(s):SportsnautAverageTVaudienceofNASCARCupSeriesracesatAtlantaMotorSpeedwayintheUnitedStatesfrom2018to2023(inmillions)AverageTVaudienceofNASCARracesatAtlantaMotorSpeedway2018-202365.65.154321043.963.723.4220182019202020212022202313Description:TheaverageTVaudienceoftheMarch2023NASCARCupSeriesraceatAtlantaMotorSpeedwayamountedto3.42million,representingadecreaseofaround15percentonthepreviousyear.Fiveyearsearlier,theeventhadanaverageTVaudienceof5.6million.ReadmoreNote(s):UnitedStates;2018to2023Source(s):SportsnautAverageTVaudienceofNASCARCupSeriesracesatPhoenixRacewayintheUnitedStatesfrom2018to2023(inmillions)AverageTVaudienceofNASCARracesatPhoenixRaceway2018-20236.04.85.04.03.02.01.00.04.64.63.993.863.3920182019202020212022202314/statistics/1317014/viewership-nascar-cup-series-phoenix-racewayTheaverageTVaudienceoftheFebruary2023NASCARCupraceatPhoenixRacewayamountedtoaround3.39million,representingaslightdecreaseonthepreviousyear.In2019,theracewaswatchedbyanaverageTVaudienceofnearlyfivemillion.ReadmoreNote(s):UnitedStates;2018to2023Source(s):SportsnautAverageTVaudienceofNASCARCupSeriesracesatSonomaRacewayintheUnitedStatesfrom2018to2023(inmillions)AverageTVaudienceofNASCARracesatSonomaRaceway2018-20233.53.02.912.482.492.52.01.51.00.50.02.32.242018201920212022202315Description:TheaverageTVaudienceofthe2023NASCARCupSeriesraceatSonomaRacewayamountedtonearlythreemillion,representinganincreaseofaround30percentonthepreviousyear.Italsorepresentedthelargestaudienceinfiveyears.

ReadmoreNote(s):UnitedStates;2018to2023;racedidnottakeplacein2020duetothecoronavirus(COVID-19)pandemicSource(s):SportsnautAverageTVaudienceoftheNASCARAll-StarRaceintheUnitedStatesfrom2018to2023(inmillions)AverageTVaudienceoftheNASCARAll-StarRace2018-20233.02.742.52.482.452.52.01.51.00.50.02.22.0820182019202020212022202316Description:In2023,theNASCARAll-StarracewaswatchedbyanaverageTVaudienceofaround2.2million,representingadecreaseofjustover11percentonthepreviousyear.In2021,theeventhadanaverageTVaudienceof2.74million.

ReadmoreNote(s):UnitedStates;2018to2023Source(s):SportsnautCHAPTER

03InterestandfanprofileLevelofinterestinNASCARintheUnitedStatesasofMay2023PublicinterestinNASCARintheU.S.2023Avidfan12%Casualfan30%Notafan58%18/statistics/1107476/nascar-race-interestTheNationalAssociationofStockCarAutoRacing(NASCAR)organizesstock-carracingintheUnitedStatesandacrosstheworld.InasurveyconductedintheUnitedStatesinMay2023,only12percentofallrespondentswereavidfansofNASCAR.ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultAgeprofileofsportsfansintheUnitedStatesasofMarch2024,bysportAgeprofileofsportsfansintheU.S.2024,bysport18to29years30to44years45to64years65yearsandolder120%100%80%60%40%20%0%13%13%28%16%27%19%32%20%30%21%32%25%33%33%31%26%28%28%26%29%26%22%20%21%AllU.S.adultsNASCARfansNFLfansNBAfansMLBfansNHLfans19Description:AsofMarch2024,NASCARfansintheUnitedStatestendedtobeyoungeronaveragethanthegeneralpopulation,withmostfansbeingagedunder44.Only16percentofNASCARfanswereaged65andover,comparedto21percentofthewiderU.S.population.ReadmoreNote(s):UnitedStates;asofMarch2024Source(s):YouGovLevelofinterestinNASCARintheUnitedStatesasofMay2023,byagePublicinterestinNASCARintheU.S.2023,byageAvidfanCasualfanNotafan120%100%80%60%40%20%0%51%34%56%32%59%28%65%28%13%14%13%7%18-3435-4445-6465+20Description:TheNationalAssociationofStockCarAutoRacing(NASCAR)organizesstock-carracingintheUnitedStatesandacrosstheworld.InasurveyconductedintheUnitedStatesinMay2023,14percentofrespondentsaged35to44statedthattheywereavidfansofNASCAR.ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultLevelofinterestinNASCARintheUnitedStatesasofMay2023,byethnicityPublicinterestinNASCARintheU.S.2023,byethnicityAvidfanCasualfanNotafan120%100%80%56%59%29%61%26%70%25%60%40%32%20%12%12%13%5%0%WhiteHispanicBlackOther21Description:TheNationalAssociationofStockCarAutoRacing(NASCAR)organizesstock-carracingintheUnitedStatesandacrosstheworld.InasurveyconductedintheUnitedStatesinMay2023,12percentofHispanicrespondentsstatedthattheywereavidfansofNASCAR.ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultLevelofinterestinNASCARintheUnitedStatesasofMay2023,bygenderPublicinterestinNASCARintheU.S.2023,bygenderAvidfanCasualfanNotafan120%100%80%60%40%20%0%48%36%67%25%16%7%MaleFemale22Description:TheNationalAssociationofStockCarAutoRacing(NASCAR)organizesstock-carracingintheUnitedStatesandacrosstheworld.InasurveyconductedintheUnitedStatesinMay2023,16percentofmalerespondentsstatedthattheywereavidfansofNASCAR.ReadmoreNote(s):UnitedStates;May16to18,2023;2,204respondents;18yearsandolderSource(s):MorningConsultNASCARteamswiththehighestnumberoffollowersonsocialmediaasofJuly2023(inthousands)LeadingNASCARteams2023,bysocialmediafollowingNumberoffollower