新教材2024版高中英语Unit6TheMediaPartDLesson3TheAdvertisingGame学生用书北师大版选择性必修第二册

PartDLesson3TheAdvertisingGame【学习目标】课时词汇重点短语经典句式语法locate,suitable,attract,budget,competitive,combine,link,profit,participateoriginatefrom,consistof,combine...with/and...1.“介词＋关系代词”引导定语从句；2．不定式(短语)作目的状语it,usedto和would的用法【单词巧练写准记牢】核心单词练习：请依据所给英语单词和词性写出汉意或依据汉意和词性写出正确单词1．freedomn.________________2．fundamentaladj.________________3．sewvi.&vt.________________4．budgetn.________________vi.&vt.________________5．visualadj.________________6．boostn.________________vt.________________7．linkvt.________________n.________________8．anticipatevt.________________9．welfaren.________________10．neighbourhoodn.________________11．sponsorvt.________________n.________________12．advertisementn.________________advertisern.________________13．agencyn.________________________________n.代理人14．commercialadj.________________commercen.[U]________________15．technologicaladj.________________________________n.技术16．originatevt.________________①________________n.起源②________________adj.起初的，最早的17．locatevt.________________________________n.位置18．suitableadj.________________suitvt.________________besuitable________适合……19．attractvt.________________①________________n.吸引力②________________adj.迷人的，有吸引力的20．competitiveadj.________________①________________vi.竞争②________________n.竞争③________________n.竞争者[词语积累][1]fundamental/ˌfʌndə'mentl/adj.根本的；基本的；基础的befundamentalto是……的基础，对……至关重要[2]promotevt.提升；促销[3]agency/'eɪdʒənsi/n.代理处[4]commercial/kə'mɜːʃəl/adj.商业的，商务的[5]gothrough阅历[6]processn．过程[7]technological/ˌteknə'lɒdʒɪkəl/adj.技术的；科技的；工艺的technologicaldevelopment技术发展[8]classicadj.古典的；经典的[9]certainadj.某些；特定的[10]originate/ə'rɪdʒɪneɪt/vt.创始，创建[11]sew/səʊ/vi.&vt.缝，缝纫；缝制；缝补[12]locate/ləʊ'keɪt/vt.位于[13]suitable/'suːtəbəl/adj.合适的，相宜的besuitablefor...适合……[14]particularlyadv.尤其；特别[15]attract/ə'trækt/vt.吸引attracttheattentionof...吸引……的留意力[16]consistof由……构成[17]present-dayadj.当今；今日[18]advertiser/'ædvətaɪzə/n.广告商[19]budget/'bʌdʒɪt/n.预算vi.&vt.把……编入预算[20]boost/buːst/n.增长；vt.促进，推动[21]visual/'vɪʒuəl/adj.视觉的，视力的visually/'vɪʒʊəli/adv.表面上，外观上[22]separatev．分开；隔开separate...from...把……与……区分开来[23]standout突出[24]competitive/kəm'petətɪv/adj.竞争性强的，有竞争力的[25]combine/kəm'baɪn/vi.&vt.(使)结合，(使)组合combine...with...把……和……结合起来[26]freedom/'friːdəm/n.自由[27]approachn．方法[28]genuinely/'dʒenjuɪnli/adv.真正地[29]link/lɪŋk/vt.把……联系起来n.联系，关联belinkedwith与……有关[30]anticipate/æn'tɪsɪpeɪt/vt.预期，预料[31]profit/'prɒfɪt/n.利润，收益，盈利[32]welfare/'welfeə/n.华蜜，健康；福利[33]participate/pɑː'tɪsɪpeɪt/vi.参与，参与participatein参与，参与[34]neighbourhood/'neɪbəhʊd/n.社区，住宅小区，邻居[35]decaden．十年overthelastdecade在过去的十多年，常和完成时连用。[36]sponsor/'spɒnsə/vt.赞助，资助；为……担保n.赞助商；资助者Theadvertisingindustrystartedwiththefundamental[1]purposeofpromoting[2]andsellinggoodstopeoplewhomightneedthem【1】.Advertisingagencies[3]wouldcreateabasictypeofadvertisementknownasacommercial[4]advertisement【2】.Suchadvertisementshavegonethrough[5]aprocess[6]ofchangeovertheyearsalongwithsocial,economicandtechnological[7]developments.【1】whomightneedthem是关系代词who引导的定语从句，修饰先行词people。【2】过去分词短语knownas...在句中作后置定语，修饰abasictypeofadvertisement。Classic[8]advertisementsusedtogiveinformationaboutfindingcertain[9]products.Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated[10]【3】.Forexample,itcouldbe“ShanghaiSewing[11]Machines”，or“TsingTaoBeerCorporation”.Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated[12]，andthenameoftheproduct【4】．【3】这是一个主从复合句。主句句式结构为Itwaslikelytodo...，意为“有可能……”；partofwhich引导定语从句，修饰先行词thenameofacompany;fromwhich引导定语从句，修饰先行词theplace。【4】这是一个主从复合句。what和where引导的从句作动词know的宾语。Advertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective.Butthentheyrealisedthatitmightnotbesuitable[13]foramarketplacewhereproductsandservicesareindirectcompetitionwitheachother【5】.Particularly[14]now,inmoderntimes,advertisementsneedtoattract[15]andholdtheattentionofthepublic.Forthisreason,it'snownormaltoseeadvertisementsthatconsistof[16]picturesorwordsfromexpertstoshowpeoplehowgoodtheproductis【6】.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.Aspresent-day[17]advertisers[18]oftenhavelargebudgets[19]，hugeamountsofmoneyarespentonapplyingmoderndesigntechniquestomaketheseadvertisementsasvisuallyattractiveaspossible【7】.However,eventhisisoftennotenoughtobenoticedinamoderncity.【5】这是一个主从复合句。连词that引导从句作动词realised的宾语；关系副词where引导定语从句，修饰先行词amarketplace。【6】这是一个主从复合句。句中it为形式主语，真正的主语是后面的不定式短语；关系代词that引导定语从句，修饰先行词advertisements；连接副词how引导从句作动词show的干脆宾语。【7】这是一个主从复合句。第一个As在句中引导缘由状语从句；hugeamountsof修饰主句的主语money，故其谓语动词运用复数形式；as...aspossible，意为“尽可能……”。Becauseoftheboost[20]inadvertising,peopleareusedtoseeingahighstandardofvisual[21]design.Modernadvertisementsneedsomethingelsetoseparate[22]themfromtheircompetitors.Tostandout[23]inaworldofcompetitive[24]advertising,theymustcombine[25]thehigheststandardofdesignwithcreativewaystomakepeoplebelievethatthey“musthavetheproduct”【8】.Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree【9】.Thatis,theyusetheconceptoffreedom[26]tosellthecar.Othercommonideasincludehappiness,wealthandsuccess.Infact,intheworldofadvertisements,suchcontentisasoldasadvertisingitself.【8】不定式短语Tostandoutin...和tomakepeoplebelieve...在句中作目的状语；连接词that在句中引导从句作动词believe的宾语。【9】连词that在句中引导从句作动词suggest的宾语；动名词短语buyingacar在从句中作主语。Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach[27].Ideasthatwouldworkinthepastgenuinely[28]【10】arenotaseffectivenow.Theyrealisethatitdoesnotmatterhowattractivetheidealinked[29]withtheproductis【11】—mostpeopleknowandanticipate[30]thatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct.Instead,theseadvertiserslookforotherwaystomakepeoplenoticetheirproducts.Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportant【12】.Theiraimistocreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinteresting【13】.Bydoingthis，theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething!【10】thatwouldworkinthepastgenuinely是that引导的定语从句，修饰先行词Ideas，that在从句中作主语。【11】连词that引导从句，作动词realise的宾语；从句中it作形式主语，连接副词how引导的从句作真正的主语；过去分词短语linkedwiththeproduct作后置定语，修饰theidea。【12】连词that引导从句，作动词believe的宾语；在that引导的从句中，动名词短语usinghumour...作主语，故运用第三人称单数形式is。【13】这是一个主从复合句。主句中不定式短语tocreatesomething作表语；and连接两个that引导的定语从句修饰先行词something。However,notalladvertisingisaboutsellingproductsandservicesforaprofit[31]【14】.Someadvertisementsnowadaysaimtomakeacontributiontosocietyandwelfare[32].Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipate[33]inimprovingtheirneighbourhood[34],protectingtheenvironment,andhelpingotherpeople【15】.Overthelastdecade[35],thegovernmenthassponsored[36]advertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople,andthishasmadeoursocietyabetterplaceforeveryone【16】．【14】notall...表示部分否定，意为“并非全部的……都……”。【15】这是一个主从复合句。关系代词which在句中引导非限制性定语从句，修饰先行词advertisements；动名词短语tecting...andhelping...作介词in的宾语。【16】这是一个由and连接的并列复合句。在第一个分句中含有关系代词that引导的定语从句，修饰先行词topics。广告业的根本目的是向潜在消费者推销商品。广告代理公司创建出一种基本的广告形式，也就是我们所熟知的商业广告。与社会、经济和技术发展过程同步，多年来这些广告阅历了一个变更的过程。以前，经典的广告会给出识别某种产品的信息。这些信息可能是公司名，其中一部分可能包含产品的原产地，比如，“上海缝纫机厂”或“青岛啤酒公司”。一看名字，你就知道这些公司销售的详细产品、所在地点以及产品名称。广告代理公司过去常制作这种广告，而且效果很好。但后来他们意识到，在产品与服务干脆竞争的市场上，这种广告类型可能不太适合。特别是在当代社会，广告须要吸引、保持公众的留意力。因此，现在的广告经常引用专家的图片、文字，向人们展示产品有多棒。还有一些广告代理公司试图制作具有欣赏性的广告。现在的广告客户通常预算足够，他们会花大笔的钱接受现代设计技术，让广告更具视觉吸引力。但即便是这种广告方式在现代城市中也不足以引起消费者的留意。因为广告业的快速发展，人们早已对那些高水准的视觉设计习以为常。现代广告须要另外一些东西，以便将它们与其他竞争者区分开来。为了在竞争激烈的广告界凸显出来，他们必需将最高水准的设计与创建性的方法结合起来，使人们确信他们“必需购买这种产品”。例如，一些广告可能会示意买车能让你自由。也就是说，广告代理公司借用自由的概念销售汽车。其他常见概念销售包括华蜜、财宝和胜利。事实上，在广告界中，这些概念和广告业一样历史悠久。对很多今日的广告商而言，重复过去的广告并不会获得胜利。过去可行的想法，放到现在并不确定有效。他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。于是，广告商转而通过其他方式让消费者留意到自己的产品。当今顶级广告商认为广告要用幽默、新奇 、奇异的创意给人们带来惊喜。他们的目的是创建一些人们从未见过的东西，从而让人们觉得好玩，进而让消费者遗忘有人在试图向他们推销商品！然而，并非全部的广告都是以盈利为目的销售产品与服务。现在还有一些广告的目的在于为社会和福利作贡献，比如公益广告，它激励市民参与改善社区、疼惜环境和帮助他人的活动。过去的十多年里，政府赞助了一些公益广告，教化公众防治艾滋病，呼吁民众节约用水、帮助贫困人口、戒烟等。这些广告帮助公众增加对以往被大多数人忽视话题的公共认知，也让我们的社会更加奇异。Ⅰ.课文结构图示Ⅱ.课文预习自测1．Accordingtothewriter,advertisementslike“ShanghaiSewingMachine”or“TsingTaoBeerCorporation”are________．A.attractive B．suitableC．competitive D.classic2．Nowadays,advertisementswith________aremoreattractivetopeople.A．highstandardofdesignB．ideaslinkedtotheproductsC．highstandardofdesignandideaslinkedtotheproductsD．conceptsoffreedom,happiness,wealthandsuccess3．Publicadvertisementsaremadetoencouragepeopleto________．A.makecontributionstosocietyB．protecttheenvironmentC．improvetheirneighbourhoodD．helpotherpeople4．Thegovernmentusespublicadvertisementstodothefollowingexcept________．A．educatingthepublicB．increasingpublicknowledgeC．makingoursocietyabetterplaceD．makingaprofit5．Whatdoesthetexttalkabout?A.Howtomakeanattractiveadvertisement.B.Thedevelopmentofadvertisement.C.Whatagoodadvertisementislike.D.Notalladvertisementsaimtomakeaprofit.►第一版块：重点单词1．fundamentaladj.根本的；基本的；基础的n．基本原理，基本原则；基础fundamentallyadv.基本地(教材P58)Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.广告业的根本目的是向潜在消费者推销商品。be＋adj.＋to结构besimilarto与……相像beharmfulto对……有害beimportantto对……来说是重要的befamiliarto为……所熟识Itiswell-knownthatvocabularyisfundamentaltoEnglishlearning.众所周知，词汇量对于英语学习是至关重要的。[用法详解](1)adj.根本的；基本的；基础的搭配：befundamentalto是……的基础；对……至关重要afundamentaldifferenceinopinion看法的根本区分fundamentalskills/questions/ways基本技巧/问题/方法afundamentalprinciple基本原则(2)n.[C][常用复数]基础，基本原理thefundamentalsofphysics物理学的基本原理[即学即练]单句语法填空①Colorisfundamental________homedesign—somethingyou'llalwayshaveineveryroom.②Itiswell-knownthatwaterisfundamental________survival.③Successdepends________(fundamental)onourviewofourselvesandoftheeventsinourlives.完成句子④Weneedto______________________________________(做出根本变更)tothewayinwhichwetreatourenvironment.⑤Waterappearedontheplanet,which______________________________________(对……至关重要)thedevelopmentoflife.2.locatevt.位于；找出……的精确位置locatedadj.位于，坐落在(教材P58)Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.一看名字，你就知道这些公司销售的详细产品、所在地点以及产品名称。belocatedin/on/at位于……，坐落在……conveniently/ideallylocated坐落于便利的/志向的位置well-locatedbuildings位置好的建筑群locationn.地点，位置❶Theanalysissuggestedthattheyweremostlylocatedinforeststhatwereatleast100yearsold.分析表明，它们主要分布在至少有100年历史的森林中。❷Thepolicesoonlocatedthespotwheretheaccidenthappened.警察很快就找到了事故发生的地点。❸Wecouldn'tlocatethesourceoftheradiosignal.我们无法确定无线电信号的来源。[学法点拨]短语belocatedin中located为过去分词转化来的形容词，侧重于表示主语的状态，常见的还有bedressedin(穿着……的)，belostin(迷路的；迷惘的)，befacedwith(面对)等。besituatedin/on/at...lieon/in...位于……theexact/preciselocation精确位置[即学即练]单句语法填空①TheGreatWall,withahistoryofmorethantwothousandyears,________(locate)innorthernChina.②________(locate)wheretheBeltmeetstheRoad,JiangsuwillcontributemoretotheBeltandRoadconstruction.③________(lose)intheforest,wehadtoremainwherewewere,waitingforhelp.④Faced________suchaconfusingsituation,shehadnoalternativebuttowait.⑤Fireextinguishersare________(locate)oneachfloorandineachapartment.完成句子⑥每当你搬到一个新的区域，你应当找到火警站和离你房间最近的两个出口。Wheneveryoumovetoanewarea,you________________thefirealarmpullstationsandthetwoexitsnearestyourroom.3.attractvt.吸引；引起；招引attractiveadj.有吸引力的，有魅力的attractionn．吸引力；有吸引力的人或事物(教材P59)．..advertisementsneedtoattractandholdtheattentionofthepublic.……广告须要吸引、保持公众的留意力。attractsb./sth.吸引某人/某物attractone'sattention/mind吸引某人的留意力attractsb.toaplace吸引某人到某地attractsb.tosth.吸引某人关注某事attract/drawone'sattentionto把某人的留意力吸引到……上来anattractivewoman妩媚的女子abighousewithanattractivegarden带有漂亮花园的一所大宅❶Thebreakthroughincloninghasattractedtheattentionofscientistsallovertheworld.克隆技术的突破吸引了全世界科学家的关注。❷Thevividplotattractsmanyareadertothenovel.生动的情节吸引了很多读者关注这部小说。❸Shangri-La,fullofattraction,issoattractivethatitattractsvisitorsfromallovertheworld.充溢魅力的香格里拉吸引着来自世界各地的游客。[词语积累](1)attractionn.吸引；吸引力；名胜；吸引人之物themainattraction主要景点touristattractions旅游胜地atouristattraction一个旅游景点(2)attractiveadj.有吸引力的beattractiveto对……有吸引力[学法点拨]attraction作“名胜，吸引人之物”讲时是可数名词；而作“魅力，吸引力”讲时是不行数名词。[即学即练]单句语法填空①ChinaToday________(attract)aworldwidereadership,whichshowsthatmoreandmorepeopleallovertheworldwanttolearnaboutChina.②________(attract)bytheperformanceofthebrilliantcomedian,hehasmadeuphismindtogotothetheatreasecondtime.③SichuanProvinceisrichintourist________(attraction)andenjoysmanyworld-famousplacesofinterest.④Sittingonthegrassandenjoyingthetastyfood,wewillbefullyabsorbedinthe________(attract)performances.用attract的适当形式完成下面语段⑤What________memostinBeijingisthattherearemany________，liketheGreatWallandtheSummerPalace.Theyareso________asto________eyesfromeverycorneroftheworld.4.budgetn．预算vi.&vt.把……编入预算；谨慎花钱(教材P59)Aspresent-dayadvertisersoftenhavelargebudgets...现在的广告客户通常预算足够……amonthly/anannual/afamilybudget每月/年度/家庭预算theeducation/defencebudget教化/国防预算abig-budgetmovie一部巨额预算的电影budgetcuts预算削减on/withinbudget在预算内overbudget超出预算onatightbudget钱不多的，预算惊惶的❶Thereisanadvertisingbudgetof$2million.广告预算是两百万美元。❷Theyhaverebuilttheoldchurchlocatedatthefootofthemountainonatightbudget.他们在预算惊惶的状况下重建了山脚下的教堂。❸Itissaidthatthecompanywillbudget$2billiontoadvertisetheirproductstoenhancetheirreputation.据说该公司将拨出20亿美元的预算用于为其产品做广告，以提高其声誉。❹Managingthefamilybudgetmusthavebeenaveryhardtask,butshemadeitlookeffortless.管理家庭预算确定是一项特别艰难的任务，但她做起来却显得轻松自如。[即学即练]单句语法填空①Intonight'sEasterspecialtheycometotheaidofafamilyinneedofsomedeliciousinspirationon________budget.②Theworkwasfinishedontimeand________budget,whichmadetheminagoodmood.③Theyfeltdepressed,becausetheywent________budget.④Threemembersofthecommitteeinsistedthatalotmoremoneyshould________(budget)fortheintroductionofthenewtechnique.完成句子⑤……她在最近扮演的角色中起劲儿地烹饪——向家庭展示如何在预算惊惶的状况下打算美味又养分的饭菜。...sheiscookingupastorminherlatestrole—showingfamilieshowtopreparedeliciousandnutritiousmeals________________________．5binevi.&vt.(使)结合，(使)组合(教材P58)Tostandoutinaworldofcompetitiveadvertising,theymustcombinethehigheststandardofcreativewaysto...为了在竞争激烈的广告界凸显出来，他们必需将最高水准设计与创建性的方法结合起来，……combinewith与……结合起来combineAand/withB把A和B结合起来combineworkwithpleasure把工作和乐趣融合在一起combinetodosth.联合起来做某事becombinedwith与……相结合❶Hydrogencombineswithoxygentoformwater.氢与氧化合成水。❷Crosstalkcombinesstorytellingwithimitatingaswellasplayingjokesandsinging.相声把说学逗唱结合在一起。❸Heraisedmoneyforthelocalprimaryschoolincombinationwithhisfriends.他与挚友们一起为当地小学筹款。[学问拓展]combinationn．结合，联合，混合incombinationwith与……结合[即学即练]单句语法填空/完成句子①Thebeautifulscenery,combined________deliciousfoodandlovelyweather,madeourvisittoHawaiiunforgettable.②InrecentyearsanEnglishword“infosphere”hasappeared,________(combine)thesenseof“information”and“atmosphere”．③Technologyaswellasgoodmanagementisawinning________(combine).④Itispossibletocombineacareer________beingamother,sothereisnoneedforyoutoquitwork.⑤Thestudyoftraditionsshouldbecombined________practice.⑥Skilledworkersalso________varioushardwoods________(把……和……结合起来)metaltocreatespecialdesigns.6.linkvt.把……联系起来n．联系，关联；纽带(教材P59)Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis...他们意识到与产品关联的概念有多么吸引人并不重要……eq\b\lc\\rc\}(\a\vs4\al\co1(linkAto/withB,linkAandB（together）))把A与B连接/联系起来linkup(with)(与……)结合，连接linkthebreak-intoasimilarcrime把这起强行闯入事务与一起类似犯罪活动联系起来❶Regularairtrafficlinksthecitytotherestofthecountry.定期班机把这座城市和全国其他地方连接起来了。❷ProfessorUratasaysmanycountriesareeagertolinkupwithEastAsiabecauseitisseenasthenextgrowthcenteroftheworld.浦田教授说，很多国家都渴望与东亚建立起联系，因为这个地区被视为下一个世界增长的中心。❸Achainisnostrongerthanitsweakestlink.一环薄弱，全链易断。❹Researchershavefoundthatthereisadirectlinkbetweentheincreaseinfoodeatenoutsidethehomeandtheriseinweightproblems.探讨人员发觉，外出就餐的增多和体重问题的增加有干脆联系。[学问拓展]thecloselinkbetweenteachersandstudents师生之间的紧密联系thereisadirectlinkbetween...and...……和……之间有干脆的联系[名师点津]“把A与B连接/联系起来”的其他表达法：joinAtoBconnectAwith/toB[即学即练]单句语法填空①OwingtothenatureoftheInternet,wecannotguaranteethatthissiteorthewebsitestowhich________(link)willbeavailabletoyou.②Thepoliceeventuallyfoundtheproof—hisfingerprints,whichlinkedthesuspect________thecase.③Theyneedtobudgetasmallsteptowardstheirnewcareerorlinkup________someonelikeacareercoachtomapoutthediversityoftheiroptions.④Linkingarms________oneoftheinstructors,Ihelpedcarrytheyoungmanoutofthewater.7.anticipatevt.预期，预料(教材P59)．..mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakethecustomersbuytheproducts.……大多数人都明白，广告的主要目的就是让客户购买产品。anticipatedoingsth.期望做某事，预期做某事❶Withmeasurement,managersdonothavetowaitforproblemstoarise;instead,theycananticipateandquicklyhandlethem.运用度量，经理不必等待问题的出现；相反，他们能够预期并快速解决问题。❷Atthattimewecouldn'thaveanticipatedtheresultofourcampaign.那时我们本不能预料我们这项运动的结果。❸There'sbeenanatmosphereofanticipationaroundhereforafewdaysnow.一种期盼的氛围在这儿已存在几天了。[词语积累]anticipationn．预料，预期；预感；预知；盼望，希望inanticipationof期盼，预期[即学即练]单句语法填空①Heboughtextrafoodin________(anticipate)ofmorepeoplecomingthanhe'dinvited.②Hedidn'tanticipate________advertisingshouldaccountforhalfoftheirbudget.③Theyanticipate________(move)toabiggerhousebytheendoftheyear.完成句子④Shetensedhermuscles________________________(预料到)thefitn．利润，收益，盈利v．有利于……，对……有利；获益(教材P59)However,notalladvertisingisaboutsellingproductsandservicesforaprofit.然而，并非全部的广告都是以盈利为目的销售产品与服务。makeaprofit/profits盈利toone'sprofit对某人有好处profitforecast利润预料bedrivenbyprofit受利润驱使non-profitorganisations非营利组织profitableadj.有利润的，盈利的ahighlyprofitablebusiness一家盈利高的企业❶Ifhisprogrammeisapproved,theywillmakehigherprofits.假如他的项目得到批准，他们会赚取更高的利润。❷Theoldmansoldapreciousvaseataprofit.这个老人卖了一个宝贵的花瓶并获利了。❸Theyhaveprofitedfromcooperationwithaninternationalcorporation.他们从与一家跨国公司合作中获益。[归纳拓展](1)n.利润，收益，盈利make/earnaprofit赚取利润ataprofit获利(2)v.对……有用/有益Aprofit(s)BA有益于BBprofit(s)from/byAB从A中获益[即学即练]单句语法填空①Althoughshefoundedhercompanyearlyoninlife,shewasn'tdrivenprimarily________profit.②Heprofited________sellinghissharestootherinvestors.③—Isthearchitectstilllivinginthehousehedesigned?—No.Hesolditat________profit.完成句子④Mostpeoplebuyahousebecausetheywanttoownahouse,notbecausetheyplan________________________(赚取利润).⑤Peoplekeepbuyingtheitemsbecausetheythinktheycan________________________(获利卖出).⑥认为艺术团体不能获利是错误的。Itiswrongtoassumeartsgroupscannot______________________．9.participatevi.参与，参与(＋in)participantn．参与者；参与者(教材P59)Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipateinimprovingtheirneighbourhood...比如公益广告，它激励市民参与改善社区……participatewithsb.insth.与某人分担某事；同某人参与某事participatein(doing)sth.参与(做)某事(＝takepartin)participantn.参与者participationn.参与；分担❶Ifpossible,morepeopleshouldparticipateinelections.假如可能的话，应当有更多的人参与选举。❷Everyoneintheclassisexpectedtoparticipateactivelyinthedebate.希望全班同学都主动地参与辩论。❸Katehasalwaysparticipatedfullyintheschoollife.凯特总是全身心地投入到学校生活中。[易混辨析]不一样的“参与”：participate,takepartin,join与attend(1)参与活动takepartinacompetition/aTVdebate/asportsmeeting参与竞赛/电视辩论/运动会(2)加入组织jointhearmy/Party/club参军/入党/加入俱乐部(3)和他人一起joininsth.参与某项活动；joinsb.indoingsth.加入某人一起做某事(4)出席到场attendclass/school/college上课/上学/上高校[即学即练]单句语法填空①Becauseofherbrillianttalentfordancing,theschoolpickedhertoparticipate________thenationaldancingcompetition.选词填空：participatein/join/attend②Rocketlaunchingisacomplicatedprocesswhichrequiresthe________(participate)ofmanystaffmembers.③WiththeintentionofcelebratingtheDragonBoatFestival,adragonboatracewillbeheldandtherelatedtrainingwillbeprovidedforallthe________(participate).④Tohissatisfaction,hisson________thenavyintheend.⑤Thoughdisabled,heoften________(participate)somesocialactivitiesinthecommunitytohelpthosewhoarelessfortunate.10.amountn．数量，数额v．总计；等于alarge/smallamountof...大量/少量的……inlarge/smallamounts大量地/少量地theamountof＋不行数名词……的数量❶Hegavealargeamountofmoneytocharity.他向慈善机构捐了一大笔钱。❷Thecompany'sprofitamountstoonemilliondollarslastyear.那家公司去年的利润达到了100万美元。❸Hedidn'tsayno,buthisansweramountedtoarefusal.他没有说不，但他的回答相当于拒绝。❹Alargeamountofmoneywasspentonthenewhospital＝Largeamountsofmoneywerespentonthenewhospital.很多钱被花费在修建这座新医院上。[老师提示]alarge/smallamountof＋不行数名词＋单数谓语动词large/smallamountsof＋不行数名词＋复数谓语动词谓语动词的数与amount的单复数保持一样a(large)quantityof＋不行数名词＋单数谓语a(large)quantityof＋可数名词复数＋复数谓语(large)quantitiesof＋不行数名词/可数名词复数＋复数谓语[即学即练]单句语法填空①Today$8or$10seemsasmall________(数量)ofmoney,butatthattimetheseamountswereforbiddingtomostcitizens.②Small________(amount)ofcaffeine—acuportwoofcoffeeaday—seemsafeformostpeople.③Alarge/goodamountofmoney________(be)spentonthebridge.＝Large/Goodamountsofmoney________(be)spentonthebridge.④Atthestartofthisyear,foreignerslivinginItalyamounted________4.56million...►其次版块：重点短语1．basesth.on/uponsth.以……为……的基础/依据eq\b\lc\\rc\}(\a\vs4\al\co1(（be）basedon,（be）basedupon))以……为基础；依据atthebaseof...在……底部；在……基础上baseopinionsonfacts以事实为依据❶Youshouldbaseyourdecisiononalltheavailableinformation.你应当依据全部能够得到的信息做确定。❷Themovieisbasedonatruestory.这新电影是依据真实故事拍摄的。❸Thestoryhasnobasisinfact.这故事没有真实依据。❹Agoodeducationgivesusagoodfoundationforourfuturelives.良好的教化为我们将来的生活打下良好的基础。[易混辨析]base,basis,foundation这三个词均有基础或依据的意思。base和foundation通常指实物的结构，而basis不能用来指实物的结构。如：thebaseofalamp落地灯的底座thefoundationofabuilding一建筑物的地基foundation还可指某种稳定许久的东西。[即学即练]完成句子①探讨小组依据这项调查做了两份报告，但都没有包含任何有用的建议。Theresearchgroupproducedtworeports________thesurvey,butneithercontainedanyusefulsuggestions.②我们应当把理论建立在实践的基础上。Weshould________ourtheory________practice.用base,basis或foundation填空③Themachinerestsonawide________ofsteel.④Thecompany's________isinTaipei,butithasbranchesallovertheisland.⑤Histheoryhasasolid________infact.⑥The________ofastudentineducationisthesameasthe________ofabuilding.Bothofthemareveryimportant.2.consistof由……构成，由……组成(教材P59)Forthisreason,it'snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexperts...因此，现在的广告经常引用专家的图片、文字……consistin＝liein在于，存在于consistwith(＝beconsistentwith)与……一样consistentadj.一样的consistencyn.一样性，同一性❶Ittookthemthreedaystocompletetheprojectconsistingofthreecomplicatedprocedure.他们花了三天时间完成了这个由三个困难程序组成的项目。❷Themedicalteamconsistsof11members.＝Themedicalteamismadeupof/iscomposedof11members.这支医疗队由11名成员组成。❸Lifehastaughtusthatlovedoesnotconsistinstaringateachother,butratherinlookinginthesamedirectiontogether.生活告知我们，爱不在于相互凝视，而在于朝同一个方向望去的过程。[易错提示]consistof不用于被动语态，不用于进行时态，但可用consisting作非谓语动词；表示被动意义时常用bemadeupof和becomposedof。[联想拓展]consistof＝bemadeupof＝becomposedof[即学即练]单句语法填空①Listeningisthusanactive,notapassive,behaviour________(consist)ofhearing,understandingandremembering.②Thebeautyofthecityconsists________itsmagnificentbuildings.③Theresultsareentirely________(consist)withourearlierresearch.④Itisreportedthatthenewcouncilwouldconsist________about20financeministers.⑤Weneedtoensurethe________(consist)ofservicetoourcustomers.完成句子⑥Fivepeople________(组成)theteam;inotherwords,theteam________(由……组成)fivepeople.⑦Moreoftenthannot,whatthestubbornmandoes________________(与……一样)whathesays.3.incompetitionwith与……竞争(教材P58)Butthentheyrealisedthatitmightnotbesuitableforamarketplacewhereproductsandservicesareindirectcompetitionwitheachother.但后来他们意识到，在产品与服务干脆竞争的市场上，这种广告类型可能不太适合。enteracompetition参与竞赛holdacompetition实行竞赛faircompetition公允竞争afiercecompetition激烈的竞争incompetitionwith与……竞争[归纳拓展]competewith/againstsb.forsth.为了某物与某人竞争competein参与……竞赛/竞赛competetodosth.竞相做某事competefor为争取……而竞争competeintheOlympicGames参与奥运会[即学即练]完成句子①它们为了当主办城市相互竞争。Theywere______________________eachotherforthehostcity.单句语法填空②________(compete)betweensmallandbigfarmsisfierce.③Asalong-distanceswimmer,shewouldcompete________herselfandtheobstaclespresentedbydistance,danger,cold,andexhaustion.4.separate...from...把……和……分开(教材P59)Modernadvertisementsneedsomethingelsetoseparatethemfromtheircompetitors.现代广告须要另外一些东西，以便将它们与其他竞争者区分开来。separatefromtherocket与火箭分别separatethelandfromtheisland把陆地和岛屿分开separatethegoodfromthebad把好的和坏的分开dividethemintosixgroups把他们分成六个小组dividesth.between/amongsb.在……之间平分某物❶Thosesufferingfromthisdiseasewereseparatedfromtheotherpatients.那些患这种病的人同其他病人隔离开来。❷Wecanachievealotwhenwelearntoletourdifferencesunite,ratherthandivideus.当我们学会求同存异，而非对立分歧时，我们会收获很多。[易混辨析]separate与divideseparate指把原来连在一起的东西分开，与介词from连用，构成separateAfromB短语divide指把整体分成若干部分，与介词into连用，构成dividesth.(up)into...把……分成若干部分[即学即练]单句语法填空①Huntinggroundsaredistantandithappensthatwolvesmayseparate________oneanotherattimes.②Ourteacherdividedthestudents________6g