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银行系统招聘考试英语(中国银行)模拟试卷2一、词汇与语法结构(本题共40题,每题1.0分,共40分。)1、Attempttobalancethebudgetweresosuccessfulthatanalystsareprojectinga______of$2millionoverfouryears.A、priceB、surplusC、checkD、penalty标准答案:B知识点解析:句子表示成功地消灭了财政赤字,从而获得收益,因此意为“盈余”。2、Ifyouhaveanyinformationregardingtheidentityoftheman______lefthiscarparkedinthelotovernight,pleasecontactthesecuritydepartment.A、whoB、whomC、whoseD、which标准答案:A知识点解析:本题为选择恰当的关系代词的问题。先行词"theman"表示人,关系从句没有主语,因此主格关系代词"who"为正确答案。3、Experiencesuggeststhatsmall,integratedorganizationscanoperate______incriticalsituationsthanlargefirmscan.A、efficientlyB、moreefficientC、efficiencyD、moreefficiently标准答案:D知识点解析:对“比较级+than”结构进行提问的问题。空格处的单词既要和后面的“than”相呼应,同时又要修饰动词"operate"。4、Aftertenyearsspenttrying______tobecomethenumber-onewestcoastserviceprovider,thecorporationfinallysucceeded.A、highB、downC、hardD、soon标准答案:C知识点解析:本题是选择修饰"trying"的副词的问题。句子表示“努力了十年,”因此C意为“努力地”为正确答案。5、Manyoilcompaniesarenowmakingalternativeenergy______inanefforttoremaincompetitiveinfutureenergymarkets.A、paymentsB、contributionsC、donationsD、investments标准答案:D知识点解析:通过分析句子,空格处应填入“投资对象”的单词。6、Thenewspaperidentifiedthejournalist______wrotetheanonymouseditorialpredictingastockmarketcrash.A、whichB、whoseC、whoD、whom标准答案:C知识点解析:空格后面直接接动词“wrote”,因此空格处为主格关系代词的位置。空格前的先行词为“thejournalist”,正确答案为C。7、Thegovernmentagencytookcontroloftheoilindustryinadesperateattemptto______thewildlyfluctuatingmarketprices.A、acquireB、stabilizeC、assembleD、translate标准答案:B知识点解析:句子表示“在价格波动厉害的时候稳定价格”。B为“使稳定,使稳固”为正确答案。8、_____thetechniciansinthetechnologydepartmentwonderedwashowtoinstallthedatastoragedevice.A、ThatB、WhetherC、ThoughD、What标准答案:D知识点解析:从空格开始到"wondered"为句子的主语,要能够把握这一点。空格处的单词不但作为连词引导充当主语的名词从句,同时还在含有空格的从句中充当动词"wondered"的宾语,因此本身含有先行词在内的关系代词D为正确答案。9、Outofallthepeople______tospeakatthemeeting,onlyoneadvocatedchangingthefirm’scurrentfinancialpolicies.A、choseB、werechoosingC、chosenD、hadchosen标准答案:C知识点解析:空格处为修饰"people"的分词的位置。人们被选出来发言,因此空格处需填入表示被动意义的过去分词。10、______howmuchthepriceofoursharesrises,wemaybeabletooffershareholdersalargerreturnontheirinvestments.A、DependingonB、ResultingfromC、LeadingtoD、Relyingon标准答案:A知识点解析:如果知道惯用表达"dependingon"意为“根据”,就可以很容易地解答此题。11、Aftermuchdeliberation,thebankclerk______agreedtoofferMs.Johnsonaloaninspiteofherpoorcredithistory.A、steadilyB、reluctantlyC、comfortablyD、inevitably标准答案:B知识点解析:“Johnson”女士的信用记录不好,因此包含空格在内的谓语部分表示“不情愿地”。12、Thewritinginthearticlemustbeas______aspossiblesothatallreaderscanunderstandthecomplexissue.A、clearB、clearerC、clearestD、clearly标准答案:A知识点解析:此句结构为“as+原级+aspossible”,在这里,句子表示“字要尽可能的清晰”,空格处应填入充当"be"动词补语的形容词。13、The______ofanothersuddenstockmarketcrashkeepsmanymiddle-classcitizensfrominvestigatingtheirmoney.A、encounterB、prospectC、conclusionD、refusal标准答案:B知识点解析:句子要表示“其他股市也有崩盘的可能性”语句才通顺,因此B“可能性,展望”为正确答案。14、Ms.McMahonwouldliketospeakwith______attendedtheannualaccountingseminarinPhoenixlastweekend.A、anyoneB、howeverC、everybodyD、whoever标准答案:D知识点解析:解答此题的关键是辨别代词“anyone”和复合关系词“whoever”,虽然两者都带有“任何人”的意思,但空格后面接动词"attended",因此能够引导从句的D为正确答案。15、Therepairpersoncouldnotfindthespecificproblem______hadcausedthecomputertocrash.A、howB、whomC、whatD、that标准答案:D知识点解析:通过分析句子结构,空格前为主语+动词+宾语的结构,因此空格以后的都必须为修饰先行词"problem"的关系代词从句。16、Accordingtothesalesdirector,Ms.Elmsis______tooneofoursubsidiariestocollaboratewithitssalesteam.A、deliveringB、visitingC、transferringD、replacing标准答案:C知识点解析:通过选项可以知道此题为选择符合句意的动词的问题。C表示“调到”符合句意。17、Weneedtoconductextensivebackgroundresearchonthefirmsfrom______wereceivedbids.A、whichB、whereC、thatD、when标准答案:A知识点解析:通过选项可以知道此题为选择恰当的关系代词的问题。介词"from"之前的结构为“主语+动词+宾语”,从而可以知道,“from”后面的部分为修饰先行词"firms"的关系代词从句。18、Thedirectordecidedtodelegatesomeoftheworktoasubcontractorafterhisemployees______helpwiththeproject.A、inquiredB、requestedC、askedD、insisted标准答案:B知识点解析:选项中可以直接接宾语的及物动词为正确答案。19、Employees______totransfertothenewbranchofficewillreceivereimbursementsforallmovingexpense,aswellasabonus.A、directB、directedC、directingD、direction标准答案:B知识点解析:从空格开始到“office”为修饰"employees"的部分,因此B和C都可能为正确答案。句子要表示“被指示做……”的意义,因此B为正确答案。20、SupportstructureundertheMainSt.bridgehavecorroded______fasterthanthebridge’sdesignerhadpredicted.A、alotB、sotooC、veryD、real标准答案:A知识点解析:句子要表示“快得多”的意思,因此可以修饰比较级的A为正确答案。21、Representativesfromthetwofirmsarecurrently______themiddleofnegotiationsconcerningapossiblejointventure.A、inB、onC、atD、within标准答案:A知识点解析:句子表示“协商正在进行”,因此构成短语"inthemiddleof"意为“正在做……”。22、Whileyouareaboardtheferry,please______fromsmoking,eating,anddrinking.A、refrainB、reactC、reverseD、remark标准答案:A知识点解析:句子表示“搭乘客轮期间,请节制吸烟、进餐、饮酒。”A为节制,为正确答案。23、Please______Ms.MeronatoletherknowthatshecanpickupherplanetickettoTorontothisafternoon.A、conductB、conferC、contactD、concur标准答案:C知识点解析:句子表示为了取机票的事联络"Merona",因此C为正确答案。24、Aslongasdemand______theproductremainsatthislevel,thereisnowayourcompanycanlosemoney.A、inB、forC、toD、at标准答案:B知识点解析:意为“对……的需求”的短语"demandfor"。25、Itwasquitedifficulttofindthenewofficestationery______thedisorganizedcontentsofthesupplycabinet.A、aboutB、insideC、throughoutD、among标准答案:D知识点解析:此题为选择合适的介词问题。通过分析句子,空格中需填入具有“……中”意思的介词。26、Asthemeteorologistsdescribed,thehurricanehasmoved______fromthecoastalareaandshouldnotthreatenthisregionanyfurther.A、distantB、remoteC、outsideD、away标准答案:D知识点解析:句子中的谓语部分表示“从海岸地区撤离”,因此构成短语“moveawayfrom”,因此D为正确答案。27、Alltelemarketersshouldreturntowork______thecauseofthephonelinemalfunctionisdeterminedandrepaired.A、onceB、orC、whileD、yet标准答案:A知识点解析:根据选项得知此题为选择恰当的连词的问题。通过分析句子,空格处应填入意为“一旦做……”的连词。28、Pleasesignupassoonaspossibleforthe______ofthemuseumbecausetherearealimitednumberofseatsavailable.A、sightB、walkC、tourD、trip标准答案:C知识点解析:句子要表示“参观博物馆”。C意为“参观,观光”,并和介词"of"构成短语,故为正确答案。29、Tomakethehealthsurveyascomprehensiveaspossible,researchersintervieweda______rangeofpeople.A、responsiveB、ultimateC、preciseD、diverse标准答案:D知识点解析:通过分析句子,空格处的单词修饰"range",表示“广泛范畴的”。30、Therewasonlyonesection______lastmonth’sfinancialreportthattheboardmemberswerepleasedwith.A、inB、betweenC、onD、along标准答案:A知识点解析:句子要表示“……的只是财政报告书中的一部分”,因此A为“……内”为正确答案。31、Severalexportersdecidednottodobusinessinthecountry______thepoorexchangerate.A、becauseB、unlessC、inspiteofD、becauseof标准答案:D知识点解析:能够引导空格后名词词组“thepoorexchangerate”的介词词组“inspiteof”和"becauseof"都可能为正确答案。句子要表示原因,因此D为正确答案。32、Foritsarticleonfamilyvehicles,ConsumerMagazineistryingtodeterminewhichminivancurrentlyonthemarkethasthe______safetyrating.A、highlyB、highestC、higherD、high标准答案:B知识点解析:空格处为修饰"safetyrating"的形容词的位置。句子表示“最高的安全等级”,因此B为正确的答案。33、______clearinformationconcerningthenatureoftheproblem,itwillbeimpossibleforthemarketingteamtoformulateasolution.A、WithoutB、BecauseofC、ExceptD、Regarding标准答案:A知识点解析:根据选项可知此题为选择恰当的介词的问题。34、Allworkersshouldcarryouttheirnormaldutiesduringthesafetyinspectiontomorrow______otherwiseinstructed.A、throughB、unlessC、despiteD、about标准答案:B知识点解析:句子表示“如果没有收到其他的指示”,因此连词B意为“如果不……”为正确的答案。35、Passengerscan______theamountoflighttheyreceivebyusingtheblackswitchlocatedontheiroverheadpanel.A、superviseB、controlC、exchangeD、trade标准答案:B知识点解析:句子表示“使用开关调节光度”,因此动词B意为“调节,控制”为正确答案。36、______fullystaffed,theofficewillhavetoaccommodatetheworkspaceandequipmentneedsofoversixtyworkers.A、WhenB、InC、ThoughD、With标准答案:A知识点解析:解答此题的关键是知道空格前的部分为省略了主语及“be”动词的状语从句。句子意为“如果人员配置齐全”时意思很通顺,而且空格前的部分要引导后面的状语从句,因此连词A为正确答案。37、Thetwosidesdidnotreachanagreement______theendofthefifthroundoftheintensenegotiations.A、stillB、fromC、whenD、until标准答案:D知识点解析:仔细分析句子结构,可知空格处为引导名词短语的介词的位置。句子表示“直到协商结束的时候”。所以D为正确答案。38、Thoseapplyingforadriver’slicenseshouldpresentthenecessaryformsandthe$15application______totheDepartmentofMotorVehicles.A、fareB、costC、feeD、expense标准答案:C知识点解析:只有句子表示“15美元的申请费”时,语句才通顺,因此C为正确答案。39、Mr.Williswantstoscanallofhisolddocumentsandtransfertheimages______hiscomputerforsafekeeping.A、besideB、withinC、aroundD、onto标准答案:D知识点解析:本题为选择恰当的介词的问题。只有句子表示“电脑上”时,语句才通顺,因此"onto"意为“……上”为正确答案。40、Wewillbegintoreviewthesalesfiguresfromourcompany’smostrecentproductrelease______twodays.A、untilB、byC、inD、during标准答案:C知识点解析:句子表示在一定期间前的时间长度,因此用来表示“……后”的介词"in"为正确答案。二、阅读理解(本题共40题,每题1.0分,共40分。)March26,2006Mr.SamuelBrownTruestarCorporationFinanceDepartmentManagerRe:Account#2958ADearMr.Brown,Iwanttothankyoufortheconversationthatwehadearliertodayandforagreeingtoareductioninpaymentformyoutstandingaccount.Asdiscussed,Iwillimplementabi-weeklypaymentof$250,effectiveFriday,March31.Iwillensurethatpaymentisinmybankaccountforyourautomaticwithdrawalby10:00a.m.everyFridaypaymentperioduntilmyaccountispaidinfull.Iverymuchappreciateyourunderstandingmycurrentfinancialsituation,andwillcontactyoushouldthingsimprove.Pleasedonothesitatetocontactmeifyouhaveanyquestions.Bestregards,JasonChalmersSeptember3,2006JasonChalmers21ReelsterBoulevardVancouver,BCDearJason,Iamwritingtoupdateyouonyouraccountstatus(#2958A)withTruestarCorporation.AsaresultofourconsolidatedeffortstorestructureyourrepaymentplaninMarchofthisyear,itiswithgreatsatisfactionthatIletyouknowthatyouraccounthasnowbeenclearedandpaidinfull.Withdiligenceandcooperation,wehavesuccessfullyworkedthroughthisfinancialsituation.Wewouldbepleasedtoofferourservicesshouldyouneedthemagaininthefuture.Pleasecontactuswithyourrequest.Bestwishes,andwelookforwardtoworkingwithyouagainsoon.SamuelBrownTruestarCorporationFinanceDepartmentManager41、Theword"outstanding"inthefirstletter,Line2isclosestinmeaningto____.A、superiorB、noticeableC、unpaidD、essential标准答案:C知识点解析:outstanding除了有“显著的,著名的”之外,还有“未偿付的,未解决的”故为C。42、HowwillMr.Chalmersremitthepayment?A、HewillsendacheckeverymonthB、ItwillbetakenoutofhisbankaccountC、ItwillautomaticallybedeletedfromhispaycheckD、Hewillbringcashtothecompany标准答案:B知识点解析:根据第一封邮件第一段末尾处的“Iwillensurethatpaymentisinmybankaccountforyourautomaticwithdrawalby10:00am.”可知,答案为B。43、WhydidMr.Brownwritetheletter?A、TorequestanoverduepaymentB、ToaskforanextensiononpaymentdueC、TonotifytheclientthattheaccounthasbeensettledD、Toofferaspecialtypeofaservice标准答案:C知识点解析:第二封邮件的第一段中提到了写信的理由,答案为C。44、Accordingtothesecondletter,whenshouldJasoncontactMr.Brownagain?A、IfherunsintofurtherproblemswithpaymentsB、AssoonasheisreadytomakethepaymentC、IfheisinneedofusingtheserviceagainD、Oncehefinishespayingoffallthemoney标准答案:C知识点解析:文中提到“Wewouldbepleasedtoofferourservicesshouldyouneedthemagaininthefu—ture”,答案为C。45、.Howlongdidittakefortheaccounttobecleared?A、TwomonthsB、SixmonthsC、OneyearD、Twoyears标准答案:B知识点解析:根据两封邮件的内容和时间可知3月31日起开始支付,到9月3日付清,答案为B。DowntownArtisan'ClubArtExhibitPleasemarkSaturday,October21,onyourcalendarssothatyoucanattendtheinauguralDowntownArtisan'sClubArtExhibit!Therewillbebeautifulworksofartandpottery,craftedbytheDowntownArtisan'sClub,availableforshowingaswellasforsale.Theremarkablytalentedyoungartistshaveworkedallsummertoprepareforthisevent,whichpromisestoimpressandastound.Visitorswillhaveanopportunitytomeetthesetalentedartists.AllproceedsfromthiseventwillbecontributedtothecontinuedoperationsoftheDowntownArtisan'sClub,whichprovidesamazingclassesandsupportforyoungartists.Ticketsareonsalenowandareavailablefor$10(adults)and$5(studentsandseniors).Childrenundertheageof12willbeadmittedforfree.TheDowntownArtisan'sClublooksforwardtoseeingyouthere!PleasecontactJimat(905)412-8980formoreinformation.DowntownArtisan'sClubArtExhibitDeadlineforyourartsubmission!Toallourtalentedyoungartists—getreadyforourupcomingArtExhibit!Asyouallknow—ourDowntownArtisan'sClubArtExhibitiscomingupexactlyonemonthfromtoday.Paintings,drawings,sculpturesandwritingwillbeneeded—forboththeshowandthesale!Don'tforgettohavethemcompletedandhandedinbynextFridaytosecureyourspotinourshow.Remember,therewillalsobecashawards,judgedbyourpanelofartcritics,andthewinningpieceswillbefeaturedinourArtBook.Theartistsofthewinningpieceswillalsobeinvitedtoattendthe2-weeksummerartcampinParisnextsummer.Havefunandpleasesubmityourartworkontime!46、Forwhomistheannouncementintended?A、ArtistsB、ResidentsC、JimD、Judges标准答案:B知识点解析:这是面向普通市民的宣传,答案为B。47、Howmuchwouldanelderlycoupleintheirmidsixtieshavetopaytoentertheexhibit?A、$5.00B、$10.00C、$15.00D、$20.00标准答案:B知识点解析:第一篇文章中提到学生和老人的票价是5美元,答案为B。48、WhatisNOTmentionedabouttheawards?A、TheywillbejudgedbymorethanonepersonB、MoneywillbegivenawaytothewinnersC、WinnerswillgetachancetogoawaynextsummerD、Thewinningpieceswillbepresentedinanartmuseum标准答案:D知识点解析:文章中提到由艺术评论家担任评审A,有奖金B,获奖者可参加明年夏天在巴黎举行的艺术营会C,没有提到D。49、Inthenotice,whataretheparticipantsaskedtodobynextFriday?A、SubmittheirartworkB、PaytheentryfeeC、SpeaktothecoordinatorD、Sendintheirchecks标准答案:A知识点解析:第二篇文中提到,提交参展作品的截止日期为下周五,故答案为A。50、Onwhichdaywasthenoticeposted?A、September21B、October21C、November1D、November21标准答案:A知识点解析:第一篇文章中提到艺术展是在10月21日开幕,第二篇文章中提到距离展览会开幕还有一个月的时间。因此答案是A。We'reHiringDate:September3,2006Position:NationalOperationsManager(FoodServicesIndustry)Pay&Benefits:$65,000-$75,000+carallowanceandbonuspotentialQualifications:undergaddegreeinbusiness.Minimum5yearsofrelatedworkexperience.Comfortablewithsupervisionofstaffandstrongmulti-taskingskills.Goodwithpeopleandastrongleader.Excellentbudgetmanagementabilities.Mustbewillingtotravel(25%~50%)andworkoccasionallyonweekends.HOWtoApply:Pleasesendusbyemailonlyyourresume,subject"HRManager—NationalOperationsManager",tohr@bySeptember30.Nophonecallsplease.WewillcontactonlythosecandidatesselectedforinterviewsonOctober3.Thankyouforyourinterest!GeneralFoodsCompany1MainStreetToronto,ONM3P2K8To:hr@From:jwhite@FTC.comDate:September24,2006Re:"HRManager—NationalOperationsManager"Hello,Iamwritinginresponsetoyourjobopeningadfor"NationalOperationsManager".Pleasefindattachedmydetailedresume,outliningmyrelevantemploymenthistoryandskillsets,foryourconsideration.Ihavespentthelast8yearsdevelopingmytalentsandexperiencewithinthefoodservicesindustryandcurrentlyamtheRegionalOperationsManagerfortheBreadCompany.Myworkhistory,strengthsandinterestsareperfectlysuitedtothepositionadvertised,asI'mreadytotakethechallengeofmanagingonanationallevel.Iwouldbeverypleasedtohavetheopportunitytodiscussmyqualificationsinperson.Pleasereviewmyinformationandcallmeat(416)332-1902tosetupameeting.Thankyouinadvanceforyourconsideration.Ihopethatitwillbeokayformetofollow-upwithaphonecalltoensurethatyouhavereceivedthissubmission.Bestregards,JackWhite51、WhatisNOTarequirementforthisjob?A、StrongcomputerprogrammingskillsB、Abachelor’sdegreeinbusinessC、TheabilitytotakeonmanythingsatonceD、Theflexibilitytomovearound标准答案:A知识点解析:仔细阅读招聘广告中的应聘条件,只有A没有提及。52、WhenisthelastdaytoapplyforthepositionwiththeGeneralFoodsCompany?A、September3B、September24C、September30D、October3标准答案:C知识点解析:由招聘广告中的相关内容可知,投递简历的截止日期为9月30日。答案为C。53、WhatcanbeinferredaboutJackWhite?A、HeisbetweenjobsatthemomentB、HeisnothappywithwhereheisnowC、HehopestoenterthefoodindustryD、Heiseagertotakeonmoreresponsibilities标准答案:D知识点解析:杰克·怀特现担任食品公司的地区执行经理,他希望能够负责管理全国性的事务。答案为D。54、WhatdoesMr.Whitesayhewilldointhenextfewdays?A、MailhisresumeB、CalltodoublecheckonsomethinghesentC、MeetwiththeGeneralFoodsCompanystaffD、Comebythecompanytodropoffsomedocuments标准答案:B知识点解析:为了确认人事部门收到简历,他会打电话询问,答案为B。55、Whichofthefollowingactionscontradictwhatisstatedinthead?A、Jackaskingifit’sokaytomakeafollow-upcallB、Jacksendinghisresumebye-mailC、JackrequestingtomeetinpersonD、Jackrevealingsensitiveinformationaboutthefoodindustry标准答案:A知识点解析:招聘广告中”Howtoapply”部分提到了”Nophonecallsplease”。故答案为A。Cross-culturalCommunicationinBusinessNegotiationsBusinessWeeklybyDr.RodSteinerNovember2006Theimportanceofeffectivecross-culturalcommunicationduringbusinessconferencesornegotiationsisoftenunappreciated.Andyetitisnotjusttheimmediateoutcomeofthenegotiationwhichisatstakebutalsothepossibilityofapositive,ongoingbusinessrelationship.Here'sasimpleexample:"don'tmixbusinessandpleasure,"wesay,thinkingourselvestobeefficientand"virtuous".Buttryingtonegotiatewiththatattitudeinsomeotherculturesmaywellcauseconsternationinyourhost.Thisinturnwillresultincross-culturalirritationandmaywellputfuturerelationshipsunderacloud.So,thefirstruleshouldbetostudythecultureofthepeoplewithwhomyouaregoingtonegotiate.Dr.RodSteiner,assistantlecturer,DepartmentofBusinessStudies,SouthAustralianInstituteofTechnology.SouthAustralianInstituteofTechnologyDepartmentofBusinessStudies44BerwickSt.Adelaide,Australia5066November24,2006DearDr.Steiner,Ireadyourarticle"Cross-culturalCommunicationinBusinessNegotiations"withagreatdealofinterest.Iamapostgraduatelanguage/businessstudentattheUniversityofAdelaide,andIhavealsohadsomeexperiencelivingandstudyinginJapan.Youareabsolutelyrightwhenyouhighlightpossible"cross-culturalirritation".Inourculture,wewouldneverassociatebusinesstransactionsofanytypewithdrinkingalcoholandgoingtonightclubs.However,that'smoreorlessthenormalwayofdoingthingsinJapan.Ihopetospecializeinthisareaofstudy—Imean,incross-culturalcommunication—andthat'swhyIhavechosenalsotostudysomeforeignlanguages.Ifyouhaveanysuggestionsforfurtherreading,couldyoupleaseletmeknow?Thanksforyourattention.JulieLuddon56、Whatdoesthearticlesuggest?A、TotakeacourseininternationalbusinessrelationshipsattheinstituteB、AlwaystobealertofhintsthatcandamageanongoingbusinessrelationshipC、NottomixbusinessandpleasurewhendealingwithanycultureD、Toknowthecultureofyourbusinesscounterpart标准答案:D知识点解析:文章的核心思想是,在商务谈判合作中,了解对方的文化习俗很重要,答案是D。57、Inthearticle,theword"consternation"inparagraph2,Line3isclosestinmeaningto______.A、alarmB、admirationC、fearD、assurance标准答案:A知识点解析:在这里,“consternation”意思是吃惊,故答案为A。58、WhatdoesMs.Luddonwanttodo?A、InquireaboutthesourceofinformationmentionedinthearticleB、ContradictwhatDoctorSteinerwroteinhisarticleC、LearnasmanylanguagesaspossibleD、Pursueherstudiesincross-culturalcommunications标准答案:D知识点解析:朱莉·勒登读过斯坦纳博士的文章之后,想阅读更多的相关资料,因此她想从事这方面的研究。答案为D。59、WhatcanbeinferredaboutJulieLuddon?A、SheiswritingabookaboutculturalnegotiationsB、Shehasalreadyreceivedabachelor’sdegreeC、SheisstudyingtobecomeauniversityprofessorD、Shewantstoworkinaforeigncountry标准答案:B知识点解析:朱莉·勒登在阿德莱德大学攻读硕士学位。答案为B。60、WhatdoJulieandDr.Steinerhaveincommon?A、BothareinterestedinthesamesubjectB、BothhavelivedoverseasinthepastC、BotharewritingbooksD、Bothworkinthesameuniversity标准答案:A知识点解析:朱莉·勒登阅读了斯坦纳博士的文章后对跨文化交流十分感兴趣。答案为A。Everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.Therearecostsofproduction,transportation,storage,advertising,andmore.Eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.Thus,costsalsoincludeseverallayersofprofits.Thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.Thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.Themarkupmaybequitehigh,90percentofcost,oritmaybelow.Groceryitemsinasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.Highmarkups,however,donotinthemselvesguaranteebigprofits.Profitscomefromturnover.Ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.Butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.Whilemostpricingisbasedoncostfactors,therearesomeexceptions.Prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.Suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.Storescanuseprestigepricingtoattractwealthyshoppers.Leaderpricingandbaitpricingaretheoppositesofprestigepricing.Leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.Theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.Theprofitsaremadefromotherproductspeoplebuywhileinthestore.Baitpricing,nowgenerallyconsideredillegal,meanssettingartificiallylowpricestoattractcustomers.Thestore,however,hasnointentionofsellinggoodsatthebaitprices.Thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.Thenahigherpriceditemispresentedasabetteralternative.Acommonretailtacticisoddpricedproducts.Forsomeproductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.Automobilesandotherhighpricedproductsareusuallypricedinthismanner.Forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.Bidpricingisaspecialkindofpricesetting.Itisoftenusedintheawardingofgovernmentcontracts.Severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.Aschoolsystemmaywanttobuyalargenumberofcomputers.Severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.61、Inthefirstparagraph,"markup"mostprobablymeans______.A、theamountbywhichapriceisraisedB、marginC、turnoverD、netprofits标准答案:A知识点解析:词汇题。从第一段最后一句话得出,最后制定价格时,除了包括所有成本,还有标高的那部分金额,即差价。不可能是选项B盈余,选项C营业额,选项D净利润。故正确答案为A。62、Thesecondparagraphmostprobablyimplies______.A、reducingcostwillincreaseprofitscertainlyB、profitsdependonhowfastgoodsaresellingC、fairmarkuppromisethegreatestprofitsD、lowermarkupbringsreasonableprofits标准答案:B知识点解析:主旨题。考查的是对第二段的理解,第二段指出,然而,差价大本身并不能保证利润大,利润取决于总销售额,商品周转越快,利润越高。例如:如果某种商品有50%的差价,但是卖不动,也不会有多少利润,但是,如果某类粮食仅有8%的差价,但是卖得很好,带来的利润也会可观。选项A的意思是降低成本必然带来高的利润;选项C的意思是合理的差价赢得高额利润;选项D的意思是低差价带来适度的利润:三项都不符合原文,故B项为正确答案。63、Inadepartmentstore,thepurposeofprestigepricing______.A、demonstratesthebadqualityoftheseitemsB、getsthemtopurchasesomeotherarticlesC、earnssomedirtymoneyfromtheseitemsD、persuadestherichcustomerstobuy标准答案:D知识点解析:细节题。本题的意思是高定价的目的是什么。关键词是“thepurposeofprestigepricing”,从第三段可以看出,高定价的目的是宣扬他们产品的特殊性,与同类产品不同,从而吸引有钱的顾客,故D项为正确答案。选项A的意思是演示低价格产品低劣的质量;选项B的意思是说服顾客去购买其他产品:选项C的意思是获取暴利;这三项均与事实不符。64、Odd-pricingmethod______.A、isoftenusedwithveryexpensiveitemsB、isonlyeffectiveonpotentialcarcustomersC、isthemostpopularwayofpricingaproductD、isthemosteffectivewayofsellinglowpricedproducts标准答案:A知识点解析:细节判断题。本题考查对奇偶定价法的理解。关键词是“odd-pricingmethod”,奇偶定价法充分利用了顾客的心理。文章第五段第三句指出,汽车和其他高价格商品经常采用这种定价方式,即选项A“用于昂贵的商品”为正确答案。选项B的意思是对具有汽车购买潜力的顾客有效;选项C的意思是最普遍的定价方法;选项D的意思是销售低价商品最有效的方法,均与事实不符。65、Inabiddingtransaction,______.A、thebuyerssearchfromplacetoplacefordesiredobjectB、thegovernmentselectsthebestitemsC、thegovernmenttransactswithanindividualD、thesellerscompetewitheachotherforthebid标准答案:D知识点解析:细节判断题。考查对出价法的理解。关键词是“bidding—transaction”,文章最后一段列举了两个例子,从中可以看出,在出价法交易中,销售者需通过竞标使商品得以销售。故选项D正确。选项A的意思是顾客搜寻欲购买的商品;选项B的意思是政府挑选最好的项目;选项C的意思是政府和个人进行交易.很明显都不对。Thetraditionaldistinctionbetweenproductsthatsatisfyneedsandthosethatsatisfywantsisnolongeradequatetodescribeclassesofproducts.Intoday'sprosperoussocietiesthedistinctionhasbecomeblurredbecausesomanywantshavebeenturnedintoneeds.Awriter,forinstance,canworkwithpaperandpencils.Thesearelegitimateneedsforthetask.Buttheworkcanbedonemorequicklyandefficientlywithawordprocessor.Thusacomputerissoonviewedasaneedratherthanawant.Inthefieldofmarketing,consumergoodsareclassedaccordingtothewayinwhichtheyarepurchased.Thetwomaincategoriesareconveniencegoodsandshoppinggoods.Twolessertypesarespecialtygoodsandunsoughtgoods.Itmustbeemphasizedthatallofthesetypesarebasedonthewayshoppersthinkaboutproducts,notonthenatureoftheproductsthemselves.WhatisregardedasaconvenienceiteminFrance(wine,forexample)maybeaspecialtygoodintheUnitedStates.Peopledonotspendagreatdealoftimeshoppingforsuchconvenienceitemsasgroceries,newspapers,toothpaste,razorblades,aspirin,andcandy.Thebuyingofconveniencegoodsmaybedoneroutinely,assomefamiliesbuygroceriesonceaweek.Suchregularlypurchaseditemsarecalledstaples.Sometimesconvenienceproductsareboughtonimpulse:someonehasasuddendesireforanicecreamsundaeonahotday.Ortheymaybepurchasedasemergencyitems.Shoppinggoodsareitemsforwhichcustomerssearch.Theycompareprices,quality,andstyles,andmayvisitanumberofstoresbeforemakingadecision.Buyinganautomobileisoftendonethisway.Shoppinggoodsfallintotwoclasses:thosethatareperceivedasbasicallythesameandthosethatareregardedasdifferent.Itemsthatarelookeduponasbasicallythesameincludesuchthingsashomeappliances,televisionsets,andautomobiles.Havingdecidedonthemodeldesired,thecustomerisprimarilyinterestedingettingtheitematthemostfavorableprice.Itemsregardedasinherentlydifferentincludeclothing,furniture,anddishes.Quality,style,andfashionwilleithertakeprecedenceoverprice,ortheywillnotmatteratall.Specialtygoodshavecharacteristicsthatimpelcustomerstomakespecialeffortstofindthem.Pricemaybenoconsiderationatall.S

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