德国自行车市场前景及投资研究报告-培训课件外文版2024.5喜德盛

INDUSTRIES

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MARKETSBicyclemarketinGermanyCHAPTER

01OverviewRevenuefrombikeandcyclingaccessoriesproductioninGermanyfrom2019to2022(inbillioneuros)RevenuefrombikeandcyclingaccessoriesproductionGermany2019-2022Bikesande-bikesPartsandaccessories5.04.54.03.53.02.52.01.51.00.50.04.573.493.252.892.72.652.211.8820192020202120223Description:In2022,bikeande-bikeproductioninGermanygeneratedarevenueofaround4.57billioneuros.Figureshadincreasedduringtheyearsdisplayed,withthesamebeingtrueforpartsandaccessoriesproduction.

ReadmoreNote(s):Germany;2019to2022Source(s):StatistischesBundesamt;T3TransportationThinkTankSalesrevenuefrombicyclesinGermanyfrom2017to2022(inbillioneuros)SalesrevenuefrombicyclesGermany2017-2022876547.366.566.4443.072.7232.622.432.172.031.98210201220132014201520162017201820192020202120224Description:In2022,bikeande-bikesalesinGermanygenerated7.36billioneurosinrevenue.Thiswasanincreasecomparedto2021.ThetimelineathandshowssalesrevenuefrombicyclesalesinGermanyfrom2012to2022,withbothtraditionalbikesandelectricbikesincluded.ReadmoreNote(s):Germany;2012to2022;Incl.e-bikesSource(s):ZIVRevenuefrombicycles,bicyclepartsandaccessoriesinretailinGermanyfrom2010to2021(inbillioneuros)Revenuefrombicycles,bicyclepartsandaccessoriesinretailGermany2010-2021876547.026.954.894.513.893.493.2532.82.8232102.682.412010201120122013201420152016201720182019202020215Description:In2021,salesofbicycles,bicyclepartsandaccessoriesinGermanygeneratedaroundsevenbillioneurosinrevenue.Thiswasanincreasecomparedtotheyearbeforeat6.95billioneuros.Thetimelineshowsretailrevenuefrombicycles,bicyclepartsandaccessoriesinGermanyfrom2010to2021.ReadmoreNote(s):Germany;2010to2021Source(s):StatistischesBundesamtRevenueinthebicycleindustryinGermanyfrom2019to2022,bysector(inbillioneuros)RevenueinthebicycleindustryinGermany2019-2022,bysectorTradeCyclingtourismProductionServices50454035303.567.472.296.141.685.460.864.5825201510516.3813.311.1911.5917.17202216.15202114.76202011.17201906Description:In2022,totaltraderevenueintheGermanbicycleindustryamountedtoover17billioneuros.Figuresincreasedannuallyduringthetimelineathand.Theothersectorsalsorecordedgrowthinthesametimeperiod.

ReadmoreNote(s):Germany;2019to2022Source(s):StatistischesBundesamt;T3TransportationThinkTankNumberofbicyclesproducedinGermanyfrom2011to2022(inmillionunits)NumberofbicyclesproducedGermany2011-20223.02.52.62.372.292.212.192.162.152.141.972.01.51.00.50.01.861.851.732011201220132014201520162017201820192020202120227Description:in2022,around2.6millionbicycleswereproducedinGermany.Thiswasanincreasecomparedto2021with2.37millionbikes.Thetimelineshowsthenumberofbicycles(bothtraditionalande-bikes)producedinGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022;incl.e-bikesSource(s):ZIVNumberofemployeesinthebicycleindustryinGermanyfrom2005to2022NumberofemployeesinthebicycleindustryGermany2005-20226,0005,0005,2535,0664,6484,6634,4324,4264,3044,3184,3144,2614,2474,2144,0814,0844,0304,0293,9754,0003,0002,0001,00003,7162005200620072008200920102011201220132014201520162017201820192020202120228Description:5,253employeesworkedintheGermanbicycleindustryin2022.Thiswasasignificantincreasecomparedtopreviousyears.ThetimelineathandshowsthenumberofemployeesinthebicycleindustryinGermanyfrom2005to2022.

ReadmoreNote(s):Germany;2005to2022Source(s):StatistischesBundesamtNumberofemployeesinthebicycleindustryinGermanyfrom2019to2022,bysectorNumberofemployeesinthebicycleindustry2019-2022,bysectorCyclingtourismTradeProductionServices350,000300,000250,000200,000150,000100,00050,00003,80013,40045,6003,20012,30042,6002,0002,50011,50034,70011,70038,600263,0002022221,0002021201,000198,000202020199Description:In2022,themostemployeesworkedinGermancyclingtourism,at263,000.Thiswasanincreasecomparedtotheyearbefore.Thesamewastruefortheothersectorslisted.

ReadmoreNote(s):Germany;2019to2022Source(s):T3TransportationThinkTankNumberofbusinessesinthebicycleandsportinggoodsretailsectorinGermanyfrom2002to2021NumberofbicycleandsportinggoodsretailersinGermany2002-202112,00010,0008,0006,0004,0002,00002002

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202110Description:ThisgraphshowsdataonthenumberofbicycleandsportinggoodsretailersinGermanyfrom2002to2021.In2021,therewere9,893bicycleandsportinggoodsretailcompaniesinGermany.

ReadmoreNote(s):Germany;2002to2021;LiabletotaxSource(s):StatistischesBundesamtNumberofbicyclesinGermanyfrom2005to2022(inmillionunits)NumberofbicyclesGermany2005-20229082.88179.18070605040302010075.975.573.573727271717069696868676720052006200720082009201020112012201320142015201620172018201920202021202211Description:In2022,therewere82.8millionbicyclesinGermany.Thiswasanincreasecomparedto2020,whichmayhavebeeninfluencedbythecoronavirus(COVID-19)pandemic,namelyfitnessandleisureestablishmentsbeingclosed,aswellasawishtoavoidpublictransport.ReadmoreNote(s):Germany;2005to2022;incl.e-bikesSource(s):ZIVNumberofe-bikesinGermanyfrom2013to2022(inmillions)Numberofe-bikesGermany2013-2022121089.88.57.164205.44.53.532.52.11.6201320142015201620172018201920202021202212Description:In2022,therewerearound9.8millione-bikesinGermany.Thiswasanincreasecomparedtotheyearbefore.Figuresgrewannuallyduringthespecifiedtimeline.

ReadmoreNote(s):Germany;2013to2022Source(s):ZIVCHAPTER

02ImportandexportNumberofbicyclesimportedtoGermanyfrom2011to2022(inmillionunits)NumberofbicycleimportsGermany2011-20225.04.54.03.54.434.143.923.733.663.283.293.162.942.912.873.02.52.01.51.00.50.02.7820112012201320142015201620172018201920202021202214Description:In2022,4.43millionbicycleswereimportedtoGermany.Thiswasanincreasecomparedto2020at3.73millionbikes.ReadmoreNote(s):Germany;2011to2022;incl.e-bikesSource(s):StatistischesBundesamtNumberofbicyclesexportedfromGermanyfrom2010to2022(inmillionunits)NumberofbicyclesexportedfromGermany2010-20221.81.61.41.571.571.551.451.281.271.191.181.161.161.151.21.00.80.60.40.20.01.11.02201020112012201320142015201620172018201920202021202215Description:In2022,1.55millionbicycleswereexportedfromGermany.Thiswasaslightdecreasecomparedwiththepreviousyear.Thetimelineshowsthenumberofbicycles(bothtraditionalande-bikes)exportedfromGermanyfrom2010to2021.

ReadmoreNote(s):Germany;2011to2022;incl.e-bikesSource(s):StatistischesBundesamt;ZIVImportvalueofbicyclesinGermanyfrom2011to2022(inmillioneuros)ImportvalueofbicyclesGermany2011-20221,2001,132.311,0008006004002000781.92727.91712.86654.23657.36630.47617.78537.93535.61524.6519.3420112012201320142015201620172018201920202021202216/statistics/1265718/bicycles-import-value-germanyBicyclesimportedinGermanywereworthalmost1.13billioneurosin2022.Thiswasalargeincreasecomparedtothepreviousyearataround781millioneurosofimportvalue.ThetimelineliststheimportvalueofbicyclesinGermanyfrom2011to2022.ReadmoreNote(s):Germany;2011to2022;*Preliminaryfigure.Toaccessthisstatistic,clicktheweblinkandtypethecode"51000-0005"intothesearchbar.ThefiguresarefiledunderWA8712(bicyclesandotherbikeswithoutamotor).

ReadmoreSource(s):StatistischesBundesamtExportvalueofbicyclesfromGermanyfrom2011to2022(inmillioneuros)ExportvaluefrombicyclesGermany2011-20221,000900800700600500893.02713.47673.4601.22590.46569.05543.54516.59467.15427.16401.064003002001000360.2120112012201320142015201620172018201920202021202217Description:BicyclesexportedfromGermanywerewortharound893millioneurosin2022.Thiswasanincreasecomparedtothepreviousyearatroughly713millioneurosofexportvalue.ThetimelineliststheexportvalueofbicyclesfromGermanyfrom2011to2022.ReadmoreNote(s):Germany;2011to2022;*Preliminaryfigure.Toaccessthisstatistic,clicktheweblinkandtypethecode"51000-0005"intothesearchbar.FiguresarefiledunderWA8712(bicyclesandotherbikeswithoutamotor).

ReadmoreSource(s):StatistischesBundesamtDistributionofbicycleimportsinGermanyin2019and2022,bycountryoforiginDistributionofbicycleimportsGermany2019-2022,bycountryoforiginImportshare2021

2020202210%20190%5%15%20%25%22%22%CambodiaBangladeshPoland20%23%12%11%8%8%7%7%9%11%11%7%Austria7%7%8%Bulgaria7%6%6%3%4%4%NetherlandsThailandChina6%5%4%4%6%4%4%3%3%Romania4%18Description:In2022,around22percentofbicycleimportsinGermanycamefromCambodia.Thiswasaslightincreasecomparedwiththepreviousyear.EightpercentofimportedbikescamefromPoland.

ReadmoreNote(s):Worldwide;2019to2022Source(s):ZIVDistributionofbicycleexportsfromGermanyin2021and2022,bydestinationcountryDistributionofbicycleexportsfromGermany2021-2022,bydestinationcountryExportshare2022

202115%0%5%10%20%25%30%22%NetherlandsAustria28%12%11%9%France10%7%SwitzerlandPoland6%6%9%5%5%BelgiumItaly4%4%3%3%SpainDenmarkCzechRepublicSwedenOther3%3%2%3%23%19%19Description:In2022,22percentofbicycleexportsfromGermanywenttotheNetherlands.12percentofexportedbikeswenttoAustria.ThegraphshowstheleadingexportcountriesforbicyclesfromGermanyin2021and2022.

ReadmoreNote(s):Worldwide;2021and2022Source(s):ZIVLeadingsuppliercountriesforbicycleimportstoGermanyin2022,byimportvalue(inmillioneuros)LeadingsuppliercountriesforbicycleimportsGermany2022,byimportvalueImportvalueinmillioneuros100050150200250CambodiaAustria223.23122.93NetherlandsBangladeshTaiwan99.5883.5274.5270.64BulgariaPortugalPolandHungaryLithuaniaSpain59.5551.5148.3438.4632.2431.1328.67CzechiaChina20Description:In2022,around123millioneurosworthofbicycleswereimportedtoGermanyfromAustria.CambodiawastheleadingsuppliermarketforGermany,witharound223millionworthoftwo-wheelersimportedthatsameyear.

ReadmoreNote(s):Germany;2022Source(s):StatistischesBundesamtNumberofe-bikesexportedfromGermanyfrom2011to2022(inmillioneuros)Numberofe-bikesexportedGermany2011-2022700,000600,000500,000400,000300,000610,000610,000580,000530,000440,000290,000233,000200,000140,0002015102,000201498,00084,0002012100,000066,00020112013201620172018201920202021202221Description:in2022,around580,000e-bikeswereexportedfromGermany.Thiswasadecreasecomparedto2021.Thetimelineshowsthenumberofe-bikesexportedfromGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022Source(s):StatistischesBundesamtNumberofe-bikesimportedtoGermanyfrom2011to2022(inmillioneuros)Numberofe-bikeimportsGermany2011-20221,600,0001,400,0001,200,0001,000,000800,0001,450,0001,310,0001,040,0001,000,000880,000640,000567,000600,000370,0002015400,000230,0002014210,0002012199,0002013185,0002011200,0000201620172018201920202021202222Description:in2022,around1.45millione-bikeswereimportedtoGermany.Thiswasanincreasecomparedtotheyearbefore.Thetimelineshowsthenumberofe-bikesimportedtoGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022Source(s):StatistischesBundesamtCHAPTER

03SalesBicyclesalesvolumeinGermanyfrom2000to2022(inmillionunits)BicyclesalesvolumeGermany2000-202265.125.044.95432104.754.74.74.74.64.64.64.434.354.364.314.184.14.14.054.064.013.953.853.82000

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202224Description:in2022,around4.6millionbicyclesweresoldinGermany.ThetimelineshowsbicyclesalesvolumeinGermanyfrom2000to2022,andincludese-bikestoo.

ReadmoreNote(s):Germany;2000to2022;incl.e-bikesSource(s):ZIVE-bikesalesvolumeinGermanyfrom2011to2022E-bikesalesvolumeGermany2011-20222,500,0002,000,0002,200,0002,000,0001,950,0001,500,0001,360,000980,0001,000,000500,0000720,0002017605,0002016535,0002015480,0002014410,0002013380,0002012310,00020112018201920202021202225Description:in2022,around2.2millione-bikesweresoldinGermany.Thiswasanincreasecomparedto2021.Thetimelineshowsthee-bikesalesvolumeinGermanyfrom2011to2022.

ReadmoreNote(s):Germany;2011to2022Source(s):ZIVCargoande-cargobikesalesinGermanyfrom2018to2022(in1,000units)CargobikesalesinGermany2018-2022withmotorsupportwithoutmotorsupport2502001501005002018201920202021202226Description:Cargobikes,whichallowriderstocarryheavierloadsincludingtransportingchildren,areplayinganincreasingroleintheGermanbicyclemarket.Particularlycargobikewithelectricassistareincreasinglypopular,with165,000unitssoldin2022.Whilee-cargobikesmadeuparound65percentofcargobikessoldin2018,theirmarketsharehadrisento77.5percentby2022.

ReadmoreNote(s):Germany;2018to2022Source(s):ZIVDistributionofbicyclesalesrevenueinGermanyin2022,bytypeDistributionofbicyclesalesrevenueGermany2022,bytypeRevenueshareE-bikes20%Bikes0%10%30%40%50%60%28%TrekkingbikeCity/urbanbikeAllterrainbikeRacing/gravel/fitnessbike*Other45%24%18%9%1%1%7%6%6%Youthbike38%MountainbikeChildren'sbikeDutch/touringbikeCargobike4%3%2%2%7.5%0.5%SpeedpedelecsTotal48%52%27Description:in2022,around45percentofbikesalesrevenueinGermanywasgeneratedbytrekkingbikes.28percentwasgeneratedbytrekkinge-bikes.ThegraphshowsthedistributionofbicyclesalesrevenueinGermanyin2022,bybiketype.

ReadmoreNote(s):Germany;2022Source(s):ZIVAveragepriceofbicyclessold(incl.e-bikes)inGermanyfrom2017to2022(ineuros)Averagepriceofbicycles(incl.e-bikes)Germany2017-20221,8001,6001,4001,2001,0001,6021,3951,279929800600400200073570620172018201920202021202228Description:in2022,onaverage,abikecost1,602eurosinGermany.Priceshadgoneupduringthedisplayedtimeperiod.thetimelineshowstheaveragepriceofbicyclessoldinGermanyfrom2017to2022.

ReadmoreNote(s):Germany;2017to2022Source(s):ZIVAveragepricesofbikessold(excl.e-bikes)inGermanyfrom2019to2022(ineuros)Averagepricesofbikessold(excl.e-bikes)Germany2019-20226005005004664454003433002001000201920202021202229Description:In2022,abicyclecostanaverageof500eurosinGermany.Thiswasanincreasecomparedtotheyearbefore.Pricesgrewannuallyduringthespecifiedtimeline.

ReadmoreNote(s):Germany;2019to2022;Excl.e-bikesSource(s):ZIVAveragesalespricefornewbicyclesande-bikesinGermanyfrom2019to2022(ineuros)AveragebicyclesalespriceinGermany2019-2022BicyclesE-bikes3,0002,5002,8002,6502,6002,2002,0001,5001,0005005004664453430201920202021202230Description:TheaveragepriceforanewbicyclewithoutelectricassistinGermanyroseby46percentbetween2019and2022,whiletheaveragepriceofane-bikeroseby27percentduringthesameperiod.Nexttoinflation,increasingdemand,andsupplychainshortagesdrivingupprices,theincreasingpopularityofcargobikes,whichcomewithasubstantiallylargerpricetag,aredrivingupaveragebicycleprices.ReadmoreNote(s):Germany;2019to2022Source(s):ZIVCHAPTER

04SurveysandtrendsHowoftendoyounormallyuseabicycleasameansoftransport?FrequencyofbicycleuseasmeansoftransportinGermanyin202235%30%30.1%25%20%20%15%10%5%15.8%10.5%9.9%Daily8.2%5.6%0%Severaltimesaweek

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AboutonceamonthRarelyNever32Description:In2022,almost10percentofrespondentstoasurveyconductedinGermanyusedbikesdailyasmeansoftransport,while20percentdidsoseveraltimesaweek.ThesurveywasconductedonlinebetweenAugustandOctober2022.

ReadmoreNote(s):Germany;August23toOctober17,2022;14yearsandolder;German-speakingrespondentswhousedtheinternetinthelast3monthsSource(s):VuMANumberofe-bikeownersinGermanyfrom2018to2023(inmillions)Numberofe-bikeownersGermany2018-20231412.371210.781087.175.964204.762018201920202022202333Description:In2023,therewerearound12.4millione-bikeownersinGermany.Thiswasanincreasecomparedto2022.Numbersgrewannuallyduringthetimelineshown.

ReadmoreNote(s):Germany;2018to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachShareofpedelec/e-bikeusersamongcyclingtouristsinGermanyfrom2014to2022Shareofpedelec/e-bikeusersamongGermancyclingtourists2014-202245%40%35%30%25%42%38%32%29%23%20%15%10%5%18%13%10.8%20155.5%20140%201620172018201920202021202234Description:In2022,around38percentofGermancyclingtouristsusedapedelecorane-bike.Thiswasslightlylessthantheyearbefore.Numbersfluctuatedduringthespecifiedtimeline,thoughtheyhadgenerallyincreasedcomparedtothefirstyears.

ReadmoreNote(s):Germany;2014to2022;GermancyclingtouristsSource(s):ADFC;TravelbikeWhichbiketypehaveyoupredominantlyusedduringyourcyclingtrip,regardlessofwhetheritwasane-bikeornot?BiketypesusedamongcyclingtouristsinGermanyin202260%52.7%50%38%40%30%20%10%0%14.3%12.3%9.8%6.1%4%0.6%TrekkingbikeE-bike*CitybikeMountainbikeGravelbikeRacingbikeOtherCargobike35Description:In2022,thetrekkingbikewasthemostusedtypeofbikeoncyclingtripsinGermany,accordingtoalmost53percentofrespondentstoasurveyconductedthatyear.38percentofrespondentsusedane-bike.

ReadmoreNote(s):Germany;November2022toJanuary2023;1,770respondents;Peoplewhowentonacyclingtripin2022;*Shareofallbiketypesamongelectricbikes.

ReadmoreSource(s):ADFCPerceivedmotivationstoconsiderbuyingorhiringane-bikeinEuropein2022Europe:motivationstouseandelectricbike2022Shareofrespondents0%

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10%15%20%25%30%35%40%45%50%47%Thecostofliving(e.g.highercarfuelpricesAne-bikesubsidyKnowingthatitwouldlessentheirenvironmentalimpactAwarenessastohowitmightimprovetheirpersonalhealthandfitnessMorecyclinginfrastructuretoensuresafety41%33%32%31%Moresafestorageintheirhome/workplace26%LookingtocommuteortravelbybiketoavoidCOVID-19Moreeducationaroundthebenefitsofe-bikesforalltypesofpeopleNoneofthese18%17%11%Don'tknow9%36Description:WhenaskedwhatmightencourageEuropeanstobuyorhireane-bikein2022,motivationsaroundcostwerethetopresponsesamongrespondentstoasurveycarriedoutinAugustofthatyear.Nearlyhalfofrespondentsthoughtthatthecostof