法国SIQO农业食品行业市场前景及投资研究报告-培训课件外文版2024.5葡萄酒

INDUSTRIES

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MARKETSAgri-foodproductswithsignsidentifyingqualityandorigin(SIQO)inFranceCHAPTER

01OverviewNumberofproductswithanofficialidentificationsignofqualityandorigin(SIQO)inFrancein2021,bylabelandproducttypeNumberofproductsundertheSIQOappellationinFrance2021,bylabelandkindNumberofproducts050100150200250300350400450500550DesignationsofOrigin(AOC/PDO)-TotalPDO/AOCwines493364OtherPDOagri-foods(includingdairy)AOCspirits10517AOCappleandpearcidersForestPDOproducts52ProtectedGeographicalIndications(IGP/IG)-TotalIGPagri-foods(includingdairy)IGPWines26514875IGspirits35TraditionalSpecialtyGuaranteed(STG)IGciders52RedLabels(LR)-Total4383Description:In2021inFrance,therewereover1,196productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):CNAOL;FILRouge(ODG);Institutnationaldel'origineetdelaqualité;Sylaporc(ODG);Synalaf(ODG)Numberofprotecteddesignationoforigin(PDO)productsregisteredinFrancein2022,bydepartmentRankingofdepartmentsaccordingtotheirnumberofPDOproductsinFrancein2022NumberofregisteredPDOproducts300

4000100200500600700Côte-D'OrSaône-Et-LoireYonne57525472Haut-RhinBas-RhinRhône61605045443732272622HéraultGirondeMaine-Et-LoireVaucluseGardDrômeSavoie4Description:ThegraphshowsthenumberofPDOlabeledproductsperFrenchdepartment.ThesurveycountsbothprocessedfoodPDOssuchasdairyproducts,oliveoilormeatproducts;appellationsforwinesandPDOsforspirits.

ReadmoreNote(s):France;AsofDecember6,2022Source(s):Data.gouv.fr;Institutnationaldel'origineetdelaqualitéRevenuegeneratedbyproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bylabel(inbillioneuros)SalesvalueofproductsundertheSIQOappellationFrance2021,byappellationTurnoverinbillioneuros051015202530DesignationofOrigin(AOC/PDO)ProtectedGeographicalIndication(IG/IGP)RedLabels(LR)28.045.041.655Description:InFrance,thereareover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualitéRevenuegeneratedbyproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganiclabels,inFrancein2021,byproducttype(inmillioneuros,excludingtaxes)Salesofnon-organicproductsundertheSIQOappellationinFrance2021,bykindTurnoverinmillioneuros,excludingtaxes02,0004,0006,0008,00010,00012,00014,00016,00018,000Wines(PDOandIGP)Champagne15,5154,785CognacandArmagnacEggsanddairyproducts*Poultry3,664.12,665587555FatPalmipedsFruitsandvegetables515MeatexcludingpoultryCharcuterieandothercuredmeatsFisheryandaquacultureproductsFlour,bread,pastriesandfreshpastriesCalvadosandciders513414314164826Description:Thisgraphshowstheturnovergeneratedbytheproducts(excludingorganicproducts)underthesignofidentificationofqualityandorigin(SIQO)marketedinFrancein2021,inmillioneurosexcludingtaxes.ItappearsthatSIQOdairyproductsgeneratedwellovertwobillioneurosofturnoverexcludingtaxes.ReadmoreNote(s):France;2021Source(s):CNAOL;FILRouge(ODG);Institutnationaldel'origineetdelaqualité;Sylaporc(ODG);Synalaf(ODG)Volumeshareofproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganiclabels,intheirnationalsectorinFrancein2021ShareofproductsunderSIQOintheirnationalvolumeinFrance2021ShareofproductsunderSIQO0%10%20%30%40%50%60%70%80%90%100%WinesOlives95%74%CidersSpirits33%31%Oliveoils28%27%FishandseafoodFatpalmipedsCheese23%16%Meat(sheep)Poultry12%8%CreamandbutterHoney5%4%4%Eggs7Description:Thisgraphshowsthevolumeshareofproductsunderthesignofidentificationofqualityandorigin(SIQO)intheirnationalsectorinFrancein2021.95percentofwinesand33percentofcidersproducedinFrancebenefitedfromasignofidentificationofqualityandoriginthatyear.ReadmoreNote(s):France;2021Source(s):Agreste-SSP;Institutnationaldel'origineetdelaqualitéCHAPTER

02WinesPriceofvineyardlandusedintheproductionofwineswithaProtectedDesignationofOrigin(PDO)inFrancein2021,byregion(inthousandeurosperhectare)PriceperhectareofvineyardsusedforPDOwinesinFrance2021,byregionPriceinthousandeurosperhectare02004006008001,0001,200ChampagneBourgogne-Beaujolais-Savoie-JuraBordeaux-AquitaineAlsaceEst1,040.6201.8117.5111.5Charente-Cognac58.751.4ValléeduRhône-ProvenceValdeLoire-CentreCorse35.124Sud-Ouest12.912.8Languedoc-Roussillon9Description:ThisstatisticpresentstheaveragemarketvalueofvinesinFrancein2021inthousandseurosperhectare.Thatyear,Champagnevineyardswerethemostexpensive,there,onehectareoflandcostover1,040,000euros.TheBurgundywineswerethemostexpensivevineyardsafterChampagnewithavalueof201,800eurosperhectare.ReadmoreNote(s):France;2021;MetropolitanFranceSource(s):Agreste-SSPAveragepriceofwinewithaProtectedDesignationofOrigin(PDO)inFrancefrom2010to2022(ineurosperliter)AveragepriceperliterofPDOwineinFrancefrom2010to202287657.57.286.995.75.54.54.44.34.33.93.8432103.73.5201020112012201320142015201620172018201920202021202210Description:ThisstatisticshowstheaveragepriceperliterofwinewithaProtectedDesignationofOrigin(PDO)inFrancefrom2010to2022,ineuros.ThefiguresshowthattheaveragepriceperliterofPDOwinehasbeenincreasingovertheperiodunderconsideration.ReadmoreNote(s):France;2010to2022Source(s):FranceAgriMer;KantarWorldpanelAveragepurchasevolumeofwinewithaProtectedDesignationofOrigin(PDO)perhouseholdinFrancefrom2010to2022(inbottles)PDOwinepurchasevolumeperhouseholdinFrance2010-20223528.83025201510528.528.528262523.622.420.8720.1619.4619.2718.90201020112012201320142015201620172018201920202021202211Description:ThisstatisticshowstheamountofAOPwinebottlespurchasedperhouseholdinFrancefrom2010to2022.ThefiguresrevealthattheamountofAOPwinepurchasedperhouseholdhasdecreasedfrom28.5bottlesayearin2010to18.9bottlesayearin2022.ReadmoreNote(s):France;2010to2022;0.75LiterbottlesSource(s):FranceAgriMer;KantarWorldpanelDistributionofsaleschannelsforpurchasingofsparklingwineswithprotecteddesignationoforigin(PDO)involumeinFrancein2022PDOsparklingwinepurchasesinvolumeinFrance2022,bysaleschannel45%42%40%35%30%25%20%15%10%5%27%17%4%3%0%HypermarketsSupermarketsDiscountstoresOnline(general)Conveniencestores12Description:Thisstatisticpresentsthesaleschannelsdistributionforhouseholdspurchasesofsparklingwinewithaprotecteddesignationoforigin(PDO)involumeinFrancein2022.Thatyear,42percentofthepurchasedvolumeofPDOsparklingwineswascarriedoutinhypermarkets.Conveniencestoresaccountedfortwopercentofthehouseholdpurchasesinthispanel.ReadmoreNote(s):France;2022Source(s):FranceAgriMer;KantarWorldpanelCHAPTER

03DairyNumberofprotecteddesignationoforigin(PDO)cheese,creamandbutterregisteredinFrancein2023,byregionNumberofPDOdairyproductsregisteredinFrancein2023,byregionNumberofPDOdairyproductsregisteredintheregion0246810121416182019Auvergne-RhôneAlpesBurgundy-FrancheComtéNormandy126GrandEst555OccitanyCentre-Val-de-LoireNouvelle-AquitaineIle-de-France322Provence-Alpes-Côted'AzurCorsica111PaysdeLoireHauts-de-France14Description:TheProtecteddesignationoforigin,orPDO,istheresultoftheEuropeanUnion'sdecisiononacommonpolicyfortheenhancementofagriculturalproduction.Itmeansthatanagriculturalproduct'swholeproductioncycleiscarriedoutinaspecificterritory.ManyFrenchdepartmentsproducePDOproducts,somespecializeinmeat,someinbeverages,andsomeindairyproducts.

ReadmoreNote(s):France;2023Source(s):CNAOL;CNIELRevenuegeneratedbydairyproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,byproducttype(inmillioneuros)Salesofnon-organicdairyproductsundertheSIQOappellationFrance2021,bykindTurnoverinmillioneuros02004006008001,0001,2001,4001,6001,8002,000PDOcheesePDObutter1,746.0782.59PDOCream36.1IGPdairyproducts24915Description:Thisgraphshowstheturnovergeneratedbythedairyproducts(excludingorganicproducts)underthesignofidentificationofqualityandorigin(SIQO)marketedinFrancein2021,inmillioneuros.ItappearsthatcheesewithaProtectedDesignationofOrigin(PDO)generatedthemostmoney,almost1.75billioneuros.ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualitéSalesvolumeofdairyproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganiclabel,inFrancein2021,byproducttype(inmetrictons)Salesofnon-organicdairyproductsundertheSIQOappellationFrance2021,bykindSalesvolumeofSIQOdairyintons050,000100,000150,000200,000250,000PDOCheesePDOButterPDOcreamIGPcheese210,51139,4458,48127,29216Description:Thischartshowsthevolumeofdairyproducts(excludingorganicproducts)underthesignofidentificationofqualityandorigin(SIQO)marketedinFrancein2021,intons.Itshowsthatover210,500tonsofcheesewithaProtectedDesignationofOrigin(PDO)weresoldthatyear.ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualitéBreakdownofthevolumeofbutterwithorwithoutProtectedDenominationofOrigin(PDO)soldinFrancein2021,bytypeofproductDistributionofsalesvolumeofPDOandnon-PDObutterinFrance2021,bytypeShareofsalesvolumeSoftbutter30%Semi-saltedbutterSaltedbutter60%0%10%20%40%50%70%80%90%100%PDObutter79.9%17.9%2.2%Non-PDObutter59.6%39.4%1%17Description:ThisgraphshowsthesalesvolumedistributionofPDO(ProtectedDenominationofOrigin)andnon-PDObutterinFrancein2021,byproducttype.Itappearsthatsemi-saltedbuttersaccountedfornearly40percentofbuttersalesinvolumewithoutProtectedDesignationofOrigin.ReadmoreNote(s):France;2021Source(s):CNAOL;CNIEL;Institutnationaldel'origineetdelaqualité(OrganismedeDéfenseetdeGestion);IRIAveragepriceofmilkcreamswithorwithoutProtectedDesignationofOrigin(PDO)insupermarkets,hypermarkets(GMS)andharddiscountsinFrancebetween2013and2021(ineurosperkilogram)PriceperkilogramofPDOandnon-PDOmilkcreamsinFrance2013-2021PDOcreams5.72Non-PDOcreams7.06.56.05.55.04.54.03.53.02.52.06.476.476.466.215.765.655.675.573.163.153.12.812.672.672.652.682.6220132014201520162017201820192020202118Description:ThisstatisticshowstheaverageretailpriceofPDOandnon-PDOmilkcreamsinsupermarkets,hypermarketsandharddiscountstoresinFrancebetween2013and2021,ineurosperkilogram.ItappearsthatacreamwithoutProtectedDesignationofOrigincostaround3.15eurosin2021.ReadmoreNote(s):France;2013to2021Source(s):CNAOL;CNIEL;Institutnationaldel'origineetdelaqualité(OrganismedeDéfenseetdeGestion);IRICHAPTER

04CheeseBreakdownofsalesofcheesewithProtectedDesignationofOrigin(PDO)inFrancein2021,byretailchannelSalesbreakdownofPDOcheesesinFrance2021,bydistributionchannelInternet4.9%Conveniencestore5.8%Discountstore13.7%Hypermarket,supermarket61.0%Specializedstores14.1%20Description:In2021,thedistributionofPDOcheesesalesamongthedifferenttypesofretailerswasratherunbalanced.Indeed,themainpointsofpurchaseweresupermarketsandhypermarkets(61.6percent),followedbyspecialtystores(14.1percent),anddiscountstores(13.7percent).ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualité;KantarWorldpanelVolumeofcheesessoldhavingaProtectedDesignationofOrigin(PDO)inFrancein2021,bytypeofmilk(inmetrictons)VolumeofPDOcheesessoldinFrance2021,bytypeofmilk200,000181,692180,000160,000140,000120,000100,00080,00060,00040,00021,34220,0007,4600Cow'smilkPDOcheeseSheep'smilkPDOcheeseGoat'smilkPDOcheese21Description:ThischarthighlightsthevolumeofcheesesoldhavingaProtectedDesignationofOrigininFrancein2021,bytypeofmilk,inmetrictons.Itappearsthatmorethan21,300tonsofPDOcheeseproducedthatyearweremadeofsheep'smilk.

ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualité(OrganismedeDéfenseetdeGestion)BreakdownofthevolumeofcheesemarketedwithProtectedDenominationofOrigin(PDO)producedinFrancein2021,bywaytheywereprocessedDistributionofthevolumeofPDOcheesesproducedinFrance2021,byprocessingGoatcheese4%Marbledcheese14%Whey0.1%Cookedpressedcheese35%Softcheese18%Uncookedpressedcheese29%22Description:ThisstatisticshowshowtheproductionvolumeofcheesewithaProtectedDenominationofOriginfromFrancewasdistributedin2021,brokendownbyprocessing.Itappearsthatuncookedpressedcheesesrepresentedalmost30percentofthePDOcheesevolumemarketedthatyear.ReadmoreNote(s):France;2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualité(OrganismedeDéfenseetdeGestion)AveragesalespriceofcheesewithorwithoutProtectedDesignationofOrigin(PDO)insupermarketsandhypermarketsandharddiscountinFrancefrom2013to2021(ineurosperkilogram)AveragesellingpriceperkilogramofPDOandnon-PDOcheesesinFrance2013-2021PDOcheeses14.35Non-PDOcheeses14.56Average14.6316.515.514.513.512.511.510.59.515.3614.9914.7514.4114.3114.0410.219.179.979.029.978.999.748.819.568.79.478.689.518.679.468.619.288.518.57.520132014201520162017201820192020202123Description:ThischartshowstheaveragesellingpriceofcheesewithorwithoutProtectedDesignationofOrigininsupermarketsandhypermarketsandharddiscountinFrancebetween2013and2021,ineurosperkilogram.ItshowsthatakilogramofPDOcheesecostonaveragearound15.36eurosin2021,steadilyincreasingsince2013.ReadmoreNote(s):France;2013to2021Source(s):CNAOL;Institutnationaldel'origineetdelaqualité;KantarWorldpanelCHAPTER

05MeatproductsSalesvolumeofmeatproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bytypeofmeatandbylabel(intons)SalesvolumeofmeatproductsunderSIQOappellationFrance2021,bykindandlabelPDOProtectedGeographicalIndication(PGI)-PGIandRedLabelRedLabel50,00045,00040,00035,00030,00025,00020,00015,00010,0005,00044,60227,99110,635Pork5,825Beef5,9524,7931,6951,754810Sheep25Description:InFrance,thereareover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):FILRouge;Institutnationaldel'origineetdelaqualité;SylaporcDistributionofthesalesvalueofcharcuterieandothersaltedmeatproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bylabelBreakdownofSIQOcharcuteriesalesvalueFrance2021,bylabelPGIandRL6%ProtectedDesignationofOrigin(PDO)1%RedLabel(RL)34%ProtectedGeographicalIndication(PGI)59%26Description:InFrance,thereareover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):FILRouge;Institutnationaldel'origineetdelaqualité;SylaporcDistributionofthesalesvolumeofcharcuterieandothersaltedmeatproductswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bylabelBreakdownofSIQOcharcuteriesalesvolumeFrance2021,bylabelPGIandRL7%ProtectedDesignationofOrigin(PDO)1%RedLabel(RL)37%ProtectedGeographicalIndication(PGI)55%27Description:InFrance,therewereover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):FILRouge;Institutnationaldel'origineetdelaqualité;SylaporcRetailpriceofRedLabel(LR)wholechickeninFrancefrom2011to2022(ineurosperkilogram)PriceperkilogramofRedLabel(LR)wholechickeninFrance2011-2022766.35.775.585.535.55.545.515.545.465.495.395.3354321020112012201320142015201620172018201920202021202228/statistics/769403/whole-chicken-label-price-franceThischarthighlightsthevariationinthepriceofwholechickenwiththe"LabelRouge"orRedLabelappellationinFrancefrom2011to2022,ineurosperkilogram.Duringthisperiod,thepricewasbyfarhighestin2022whenitreached6.30euros.

ReadmoreNote(s):France;2011to2022Source(s):Agreste-SSP;FranceAgriMer;Insee;KantarWorldpanel;Ministèredel’ÉconomieetdesFinances;Ministèredel'AgricultureetdelaSouverainetéalimentaire;ObservatoiredelaformationdesprixetdesmargesdesproduitsalimentairesEvolutionofthevolumeofduckfoiegrasproducedinFrancefrom2000to2021(inthousandheads)EvolutionoftheproductionvolumeofduckfoiegrasFrance2000-202140,00036,94736,36735,76335,87535,70635,53235,46235,04435,14334,40134,34935,00030,00025,00020,00015,00033,76932,81531,70430,58330,46830,05326,98126,90826,08722,99421,3262000

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2021*29Description:Between2004and2015,thequantityofduckfoiegrasproducedyearlyinFranceremainedstable,around35millionheads,withslightincreasesanddecreases.However,theproductiondroppedafter2015andreacheditslowestin2017ataround21.3millionheads.ReadmoreNote(s):France;2000to2021*;*EstimatedvalueReadmoreSource(s):CIFOG;Directiongénéraledesdouanesetdroitsindirects;ITAVI;SSPCHAPTER

06PlantproductsSalesvolumeoffruitsandvegetableswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bytypeoffruitsandvegetablesandbylabel(intons)SalesvolumeoffruitsandvegetablesunderSIQOappellationFrance2021,bylabelPDOProtectedGeographicalIndication(PGI)-PGIandRedLabelRedLabel100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000087,28222,02714,811.189,127.855,5925,485.44,6853,030.6997PulsesandproteincropsVegetablesFruits31Description:InFrance,therewereover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):Institutnationaldel'origineetdelaqualitéDistributionofthesalesvolumeoffruitsandvegetableswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bylabelBreakdownofSIQOfruitsandvegetablessalesvolumeFrance2021,bylabelPGIandRL3%RedLabel(RL)6%ProtectedDesignationofOrigin(PDO)24%ProtectedGeographicalIndication(PGI)67%32Description:IinFrance,thereareover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):Institutnationaldel'origineetdelaqualitéDistributionofthesalesvalueoffruitsandvegetableswithanofficialidentificationsignofqualityandorigin(SIQO),excludingorganicproducts,inFrancein2021,bylabelBreakdownofSIQOfruitsandvegetablessalesvalueFrance2021,bylabelPGIandRL4%RedLabel(RL)4%ProtectedDesignationofOrigin(PDO)18%ProtectedGeographicalIndication(PGI)74%33Description:InFrance,thereareover1,190productsunderthesignsofidentificationofqualityandorigin(SIQO),excludingorganicproducts.ReadmoreNote(s):France;2021Source(s):Institutnationaldel'origineetdelaqualitéShareofoliveswithprotecteddesignationoforigin(PDO)amongthenationalproductioninFrancefrom2009to2022ShareofoliveproductionwithaProtectedDesignationofOriginFrance2009-202260%50.38%50%46.8%43%43%42%40%30%20%10%0%36%35%32.9%32%32%30%27.6%18%2009-2010

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2021-202234Description:Thisstatisticpresentsthepercentageofoliveswithprotecteddesignationoforigin(PDO)producedinFrancefrom2009to2022.Duringthe2021-2022cropcampaign,slightlyover50percentoftheFrencholiveproductionhadthecategoryof"Appellationd'Origine"-FrenchcertificationgrantedtocertainFrenchgeographicalindications.ReadmoreNote(s):Europe,France;2009to2022Source(s):AFIDOLVolumeofoliveandoliveoilwithaProtectedDesignationofOrigin(PDO/AOC)soldinFrancefrom1992to2020(intons)SalesvolumeofPDO/AOColiveandoliveoilinF