法国酒店行业市场前景及投资研究报告-培训课件外文版2024.6

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MARKETSHotelindustryinFranceCHAPTER

01OverviewNumberofhotelsandsimilaraccommodationestablishmentsinFrancefrom2010to2023NumberofhotelsandsimilaraccommodationinFrance2010-202320,00018,32818,42418,39118,09017,96017,73317,63617,33618,00016,00014,00012,00010,0008,0006,0004,0002,000017,18917,17117,05617,0562012201320142015201620172018201920202021202220234Description:Thenumberoftravelaccommodationsincl.hotelsandsimilaraccommodationinFranceincreasedby580establishments(+3.4percent)in2023incomparisontothepreviousyear.Intotal,thenumberoftravelaccommodationsamountedto17,636establishmentsin2023.Thisincreasewasprecededbyadecliningnumberoftravelaccommodationsinthisindustry.ReadmoreNote(s):France;2010to2023Source(s):EurostatNumberoftouristaccommodationestablishmentsinFranceasofFebruary2024,bytypeTouristaccommodationestablishmentsinFrance2024,bytype18,00016,49016,00014,00012,00010,0008,0006,0004,0002,00007,4062,261861355HotelsCampingsitesTouristresidencesandsimilar

VacationresortandfamilyYouthhostels,internationalholidaycenters,sportscentersaccommodationestablishmentsholidayhomes¹5/statistics/1116738/tourist-accommodation-in-franceAccordingtoaFebruary2024study,hotelsaccountedforthehighestnumberoftouristaccommodationestablishmentsinFrance.Asofthatmonth,therewere16,490suchestablishmentsinthecountry,aswellasoverseventhousandcampingsites.ReadmoreNote(s):France;asofFebruary2024;figuresrefertometropolitanFranceSource(s):InseeNumberofhotelsinFranceasofFebruary2024,byregionHotelsinFrance2024,byregionNumberofestablishments05001,0001,5002,0002,5002,5092,4553,000Auvergne-Rhône-AlpesÎle-de-France1,986Provence-Alpes-Côted'AzurOccitania1,7621,703NewAquitaineGrandEst1,219Brittany848805803NormandyBourgogne-Franche-ComtéPaysdelaLoireHauts-de-FranceCentre-ValdeLoireCorsica6856836204126Description:AccordingtoaFebruary2024study,Auvergne-Rhône-AlpeswastheregionwiththehighestnumberofhotelsinFrance.Asofthatmonth,thereweremorethan2.5thousandsuchestablishmentsinthatarea.Île-de-France,theregionincludingtheParismetropolitanarea,followedintheranking,with2,455establishments.Overall,hotelsaccountedforthehighestnumberoftouristaccommodationestablishmentsinFranceasofFebruary2024.ReadmoreNote(s):France;asofFebruary2024;figuresrefertometropolitanFranceSource(s):InseeNumberofhotelsinoverseasFranceasofFebruary2024,byterritoryHotelsinoverseasFrance2024,byterritory25023220015010050935750320ReunionGuadeloupeMartiniqueFrenchGuianaOverseasFrance7Description:AccordingtoaFebruary2024study,ReunionwastheFrenchoverseasterritorywiththehighestnumberofhotels,with93suchestablishments.Overall,therewere232hotelsacrossallFrance'soverseasterritories.

ReadmoreNote(s):France;asofFebruary2024;FrenchoverseasterritoriesSource(s):InseeNumberofhotelroomsinFranceasofFebruary2024,byregionNumberofhotelroomsinFrance2024,byregionNumberofhotelrooms020,00040,00060,00080,000100,000120,000140,000160,000162,990180,000Île-de-FranceAuvergne-Rhône-AlpesProvence-Alpes-Côted'AzurOccitania84,85273,59559,18754,498NewAquitaineGrandEst45,294Hauts-de-FranceNormandy30,87926,695Brittany26,59724,769PaysdelaLoireBourgogne-Franche-ComtéCentre-ValdeLoireCorsica23,57120,52812,0268Description:AsofFebruary2024,Île-de-France,theregionthatincludesParis,recordedthenumberhighestnumberofhotelroomsinFrance.Asofthatmonth,hotelsinthatregionofferedatotalofnearly163thousandrooms.Auvergne-Rhône-AlpesandProvence-Alpes-Côted'Azurfollowedintheranking,withroughly84.9thousandand74.6thousandhotelrooms,respectively.HowmanyhotelsarethereinParis?In2023,thenumberofhotelsinParisexceeded1.6thousand,surpassingthefigure[...]

ReadmoreNote(s):France;asofFebruary2024;figuresrefertometropolitanFranceSource(s):InseeDistributionofhotelroomsinFranceasofFebruary2024,byregionShareofhotelroomsinFrance2024,byregionShareofhotelroomsUnratedandone-star20%

40%Two-andthree-star60%Four-andfive-star80%41.5%35.4%0%100%120%11%13%16.3%9.6%14.2%22%47.6%51.5%Île-de-FranceProvence-Alpes-Côted'AzurAuvergne-Rhône-AlpesCorsica58.8%66.7%63.4%56.4%62.2%25%23.8%22.4%21.6%21.1%20.4%20.3%19.9%19.7%18.4%BrittanyGrandEstNewAquitaine16.8%17.6%19.8%14.6%21%Occitania62.1%59.9%65.5%59.3%64.4%NormandyPaysdelaLoireHauts-de-FranceCentre-ValdeLoireBourgogne-Franche-Comté17.2%22%64%14.1%9Description:AsofFebruary2024,Île-de-France,theregionthatincludesParis,recordedthehighestshareoffour-andfive-starhotelroomsinFrance.Asofthatmonth,roomsinsuchaccommodationservicesaccountedfor41.5percentofallhotelroomsintheregion.Meanwhile,Corsicareportedthehighestshareoftwo-andthree-starhotelroomsinFrance.ReadmoreNote(s):France;asofFebruary2024;figuresrefertometropolitanFranceSource(s):InseeRevenueofthehotelmarketinFrancefrom2019to2028(inbillionU.S.dollars)RevenueofthehotelindustryinFrance2019-20281210.9210.9710.8510.7810.6910.5610.1109.528643.312.5620201920202021202220232024202520262027202810Description:Therevenueinthe'Hotels'segmentofthetravel&tourismmarketinFrancewasforecasttocontinuouslyincreasebetween2024and2028byintotal0.3billionU.S.dollars(+2.81percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach10.97billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):France;2019to2028Source(s):CHAPTER

02Keyperformanceindicators(KPIs)TotalnumberofovernightstaysintouristaccommodationestablishmentsinFrancefrom2013to2022,bytype(inmillions)OvernightstaysintravelaccommodationestablishmentsinFrance2013-2022,bytypeHotelsCampingsitesOthercollectivetouristaccommodationestablishments5004504003503002502001501005098.796.398.312594.812493.390.491.488.8128.671.4135.7109.4109.7112.9112.260.191.2112.3219.32019212.62017217.52018211.82022203.72013203.12014203.72015202.22016137.5106.902020¹2021¹12Description:ThetotalnumberofovernightstaysintouristaccommodationestablishmentsinFrancebouncedbackin2022,followingadramaticdeclinewiththeonsetofthecoronavirus(COVID-19)pandemic.Whileovernightstaysbydomesticandinboundtravelerspeakedat446.6millionin2019,theydroppedtounder260millioninthefirstyearofthehealthcrisis,thenreachedroughly444millionin2022,nearlycatchingupwithpre-pandemiclevels.Overall,hotelsaccountedforthehighest[...]ReadmoreNote(s):France;2013to2022;figuresincludeovernightstaysbydomesticandinternationaltravelersSource(s):InseeNumberofmonthlyovernightstaysinhotelsinFrancefromJanuary2019toDecember2023,bytypeofguest(in1,000s)MonthlyovernightstaysinhotelsinFrance2019-2023,byguesttypeDomesticInternational30,00025,00020,00015,00010,0005,000013Description:ThenumberofovernightstaysinhotelsinFrancebouncedbackin2023,followingasharpdeclinewiththeonsetofthecoronavirus(COVID-19)pandemic.InDecember2023,hotelsinFrancerecordedroughly9.4millionovernightstaysbydomesticguests.Meanwhile,overnightstaysbyinboundtravelersreachedjustunderfivemillionthatmonth,exceedingpre-pandemiclevels.ReadmoreNote(s):France;January2019toDecember2023Source(s):InseeOccupancyrateofthehotelindustryinFrancefrom2017to2023OccupancyrateofhotelsinFrance2017-202380%69%68.8%67.7%70%60%50%40%30%20%10%0%66.9%64.4%44.4%32.4%201720182019202020212022202314Description:TheoccupancyrateofthehotelindustryinFranceroseby2.5percentagepointsin2023comparedtothepreviousyear,reaching66.9percent.Despitetheincrease,itremainedslightlybelowthefigurereportedin2019,theyearbeforetheonsetofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):France;2017to2023Source(s):BNPParibasRealEstateOccupancyrateinhotelsinFrancefromJanuary2019toDecember2023MonthlyhoteloccupancyrateinFrance2019-202385%75%65%55%45%35%25%15%5%Jan

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Nov20192019201920192019201920202020202020202020202020212021202120212021202120222022202220222022202220232023202320232023202315Description:TheoccupancyrateofhotelsinFrancedecreasedinDecember2023comparedtothesameperiodofthepreviousyear.Thatmonth,theoccupancyrateofsuchaccommodationservicesinthecountrywas53.2percent,whereasitreached54.4percentinDecember2022.ReadmoreNote(s):France;January2019toDecember2023;figuresrefertometropolitanFranceSource(s):InseeOccupancyrateofhotelsontheFrenchRivierainJune2023,bycategoryHoteloccupancyrateontheFrenchRivierainJune2023,bycategory100%89%87%90%80%70%60%50%40%30%20%10%0%84%83%82%78%SuperEcoEconomicMid-rangeUpmarketLuxuryAllhotels16Description:AccordingtoaJune2023study,hotelsontheFrenchRiviera,alsocalledCôted'AzurinFrance,hadanoccupancyrateof84percentthatmonth.Establishmentsintheeconomiccategorywerethehotelsreportingthehighestfigure,withanoccupancyrateof89percent.ReadmoreNote(s):France;June2023Source(s):ComitérégionalduTourismeCôted'Azur;MKGHospitalityRevenueperavailableroom(RevPAR)ofthehotelindustryinFrancefrom2017to2023(ineuros)RevenueperavailableroomofhotelsinFrance2017-202390807079.969.264.86459.5605040302010034.825201720182019202020212022202317Description:Revenueperavailableroom(RevPAR)excludingtaxesofthehotelindustryinFranceincreasedby15.5percentin2023comparedtothepreviousyear.Afterdroppingto25euroswiththeonsetofthecoronavirus(COVID-19)pandemic,thehotelRevPARbouncedbackin2022,thenrosefurtherin2023,peakingatjustunder80euros.ReadmoreNote(s):France;2017to2023Source(s):BNPParibasRealEstateRevenueperavailableroom(RevPAR)ofthehotelindustryinFrancein2023,bycity(ineuros)RevenueperavailableroomofhotelsinFrance2023,bycity200178.318016014012010080128.783.879.975.469.667.961.159.4Lille58.36040200ParisNiceLyonFranceMarseilleStrasbourgBordeauxNantesToulouse18Description:In2023,Parisrecordedthehighestrevenueperavailableroom(RevPAR)ofhotelsamongtheselectedcitiesinFrance.Thatyear,thehotelRevPARexcludingtaxesintheFrenchcapitalexceeded178euros.Thisfigurewasnearly100euroshigherthantheaverageRevPARofthehotelindustryinFrance.Nicerecordedthesecond-highestrevenueperavailableroomin2023,atroughly129euros.

ReadmoreNote(s):France;2023Source(s):BNPParibasRealEstateCHAPTER

03HotelbookingsTravelproductbookingsinFranceasofDecember2023TravelproductbookingsinFrance2023Shareofrespondents0%5%10%15%20%25%30%35%40%39%HotelsFlighttickets31%VacationapartmentorhouseTraintickets(longdistance)Campingsite28%23%18%Carrentals14%Packageholidays10%Bustickets(longdistance)Cruises6%6%6%Ridesharing/carpooling(longdistancetravel)Campervan/motorhomerentalsNoneoftheabove3%22%20Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Travelproductbookings".ReadmoreNote(s):France;JanuarytoDecember2023;2036respondents;18-64yearsSource(s):ConsumerInsightsTravelproductonlinebookingsinFranceasofDecember2023TravelproductonlinebookingsinFrance2023Shareofrespondents0%5%10%15%20%19%25%30%35%33%HotelsFlighttickets28%VacationapartmentorhouseTraintickets(longdistance)Campingsite23%13%Carrentals10%Packageholidays6%Ridesharing/carpooling(longdistancetravel)Bustickets(longdistance)Cruises5%4%3%Campervan/motorhomerentalsNoneoftheabove2%26%21Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):France;JanuarytoDecember2023;2036respondents;18-64yearsSource(s):ConsumerInsightsHotel/privateaccommodationonlinebookingsbybrandinFranceasofDecember2023Hotel/privateaccommodationonlinebookingsbybrandinFrance2023Shareofrespondents30%0%10%20%40%50%60%BAirbnb56%38%Oui.sncf13%12%12%AccorHotelsHKAYAK8%TripadvisorTrivago8%8%Expedia7%Agoda4%EDreamsLastminuteEbookers3%3%2%22Description:WeaskedFrenchconsumersabout"Hotel/privateaccommodationonlinebookingsbybrand"andfoundthat"B"takesthetopspot,while"TUI"isattheotherendoftheranking.ReadmoreNote(s):France;JanuarytoDecember2023;911respondents;18-64years;respondentswhobookedhotels,vacationapartmentsorhousesonlineinthepast12months(Mobility,Travel)Source(s):ConsumerInsightsCHAPTER

04KeyplayersMarketcapitalizationofleadingtravel,hospitality,andleisurecompaniesinFranceasofMarch2024(inmillioneuros)Marketcapofleadingtravel,hospitality,andleisurecompaniesinFrance2024Marketcapitalizationinmillioneuros02,0004,0006,0008,00010,00012,00014,000SodexoSA11,640AccorSALaFrancaisedesJeuxSA10,6607,160AirFranceKLMSA2,5302,510SocieteAnonymedesBainsdeMeretduCercledesEtrangersaMonacoSACompagniedesAlpesSA688.26PierreetVacancesSAVoyageursduMondeSAOlympiqueLyonnaisGroupeSAFermiereduCasinoMunicipalCannesSAGroupePartoucheSA561.68556.66364.73250.69204.09153.0286.8LesHotelsBaverezSATeleverbierSA24Description:AsofMarch2024,foodservicesandfacilitymanagementcompanySodexoSAreportedthehighestmarketcapitalizationamongtheselectedtravelandleisurecompaniesinFrance.Asofthatmonth,Sodexo'smarketcapamountedtoroughly11.64billioneuros.HospitalitygroupAccorSArecordedthesecond-highestfigureintheranking,withamarketcapof10.66billioneuros.ReadmoreNote(s):France;asofMarch15,2025Source(s):FinancialTimes;Varioussources(LSEG,companyfilings)RevenueofAccorGroupworldwidefrom2019to2023(inbillioneuros)RevenueofAccorGroup2019-202365.0654.224.05432102.21.622019202020212022202325Description:TherevenueofAccorGroupworldwideexperiencedanincreasingtrendoverthepastthreeyears.HotelcompanyAccorGroupgeneratedapproximately5.06billioneurosinrevenuein2023,upfrom4.22billioneurosthepreviousyear.

ReadmoreNote(s):Worldwide;2019to2023Source(s):AccorNumberofAccorGrouphotelsworldwidein2023,byregionNumberofAccorGrouphotelsglobally2023,byregion3,5003,1523,0002,5002,0001,5441,5001,0005545003340ENAAPACAmericasMEA26Description:TheEuropeandNorthAfricaregionhadthehighestnumberofAccorGrouphotelsworldwidein2023,withoverthreethousandhotels.Meanwhile,thehotelcompanyaccountedfor1,544hotelsintheAsia-Pacificregionthatsameyear.

ReadmoreNote(s):Worldwide;2023Source(s):AccorNumberofAccorGrouphotelroomsworldwide,byregionin2023(in1,000s)NumberofAccorGrouphotelroomsglobally2023,byregionNumberofhotelroomsinthousands150

200050100250300350400ENAAPAC357.97278.43AmericasMEA102.9382.1327Description:EuropeandNorthAfricahadthehighestnumberofAccorhotelroomsworldwideacrossallregionsin2023with357.97rooms.Meanwhile,therewere278.43AccorhotelroomsintheAsia-PacificregionasofDecember2023.

ReadmoreNote(s):Worldwide;2023Source(s):AccorNumberofB&BHotelsGrouphotelsworldwidein2023,bycountryNumberofB&BHotelsGrouphotelsworldwide2023,bycountryNumberofhotels050100150200250300350400450FranceGermanyItaly39718270Spain46PortugalPoland1414SwitzerlandBelgiumAustria1099Brazil7SloveniaUnitedStatesHungary21128Description:In2023,B&BHotelsGroupoperatedover760hotelsaroundtheworld.Thatyear,Franceaccountedforthehighestnumberofthecompany'sestablishments,with397hotels.

ReadmoreNote(s):WorldwideSource(s):B&BHOTELSKeyperformanceindicators(KPIs)ofB&BHotelsGroupworldwidein2022KPIsofB&BHotelsGroupworldwide2022Column1Revenueinmillioneuros94566Averagedailyrate(ADR)ineurosRevenueperavailableroom(RevPAR)ineuros43.729Description:In2022,B&BHotelsGroup'sglobalrevenuetotaled945millioneuros.Thatyear,thecompany'saveragedailyrateandrevenueperavailableroomamountedto66eurosand43.7euros,respectively.

ReadmoreNote(s):WorldwideSource(s):B&BHOTELSCHAPTER

05Michelin-ratedhotelsNumberofMichelin-ratedhotelsinFrancein2024,byratingMichelin-ratedhotelsinFrance2024,byrating1401271201008060384020024OnekeyTwokeysThreekeys31Description:InApril2024,MichelinlaunchedanewrankingsysteminFranceforhotelsbasedon"keys",withthreekeysbeingthemostsignificantrecognition.ꢀThecompany,popularforitsMichelinstarrestaurantrating,hasstartedtousethethree"keys"systemtoevaluateoutstandingestablishmentsbasedonaseriesofcriteria,liketheirrestaurantsandservice.Overall,Michelinawardedthisratingto189hotelsinFrancein2024.Thatyear,Provence-Alpes-Côted'AzurwastheFrenchregionwith[...]

ReadmoreNote(s):France;2024Source(s):MichelinNumberofMichelin-ratedhotelsinFrancein2024,byregionMichelin-ratedhotelsinFrance2024,byregionNumberofhotelsOnekey15TwokeysThreekeys051020253035104045232223127Provence-Alpes-Côted'AzurÎle-de-France833Auvergne-Rhône-AlpesNewAquitaineOccitania155111271Bourgogne-Franche-ComtéGrandEst552CorsicaBrittanyCentre-ValdeLoireHauts-de-FrancePaysdelaLoireNormandy1332441121Monaco

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132Description:InApril2024,MichelinlaunchedanewrankingsysteminFranceforhotelsbasedon"keys",withthreekeysbeingthemostsignificantrecognition.ꢀThecompany,popularforitsMichelinstarrestaurantrating,hasstartedtousethethree"keys"systemtoevaluateoutstandingestablishmentsbasedonaseriesofcriteria,liketheirrestaurantsandservice.Thatyear,Provence-Alpes-Côted'AzurwastheFrenchregionwiththehighestnumberofMichelin-ratedhotels,with42such[...]

ReadmoreNote(s):France;2024Source(s):MichelinNumberofMichelin-ratedhotelsinParis,Francein2024,byratingMichelin-ratedhotelsinParis2024,byrating25222015105980OnekeyTwokeysThreekeys33Description:InApril2024,MichelinlaunchedanewrankingsysteminFranceforhotelsbasedon"keys",withthreekeysbeingthemostsignificantrecognition.ꢀThecompany,popularforitsMichelinstarrestaurantrating,hasstartedtousethethree"keys"systemtoevaluateoutstandingestablishmentsbasedonaseriesofcriteria,liketheirrestaurantsandservice.Overall,Michelinawardedthisratingto39hotelsinParisin2024.Thatyear,theFrenchcapitalaloneaccountedforroughlyafifthofall[...]

ReadmoreNote(s):France;2024Source(s):MichelinCHAPTER

06HotelsinParisNumberofhotelsinParis,Francefrom2019to2023,byhotelratingNumberofhotelsinParis2019-2023,byratingUnrated1-star2-star3-star4-star5-star1,8001,6001,4001,2001,000800899510649010347593408426456684696688670690600400174161712220114827178160231651463116120024302019202020212022202335Description:ThenumberofhotelsinParis,France,experiencedanannualincreasein2023.Thatyear,three-starhotelsaccountedforthehighestnumberofhotelsinthecity,with690suchestablishments.Overall,therewere1,624hotelsinParisin2023.

ReadmoreNote(s):France;2019to2023Source(s):InseeNumberofhotelroomsinParis,Francefrom2019to2023,byhotelratingNumberofhotelroomsinParis2019-2023,byratingUnrated1-star2-star3-star4-star5-star100,00090,00080,00070,00060,00050,00040,00030,00020,00010,00008,9078,0168,7837,6608,17828,51129,65331,80530,17930,89031,5137,18831,8096,99731,5596,60530,5696,15331,6096,2964265917565881,5118,50520198,08120207,87020226,91420216,608202336/statistics/620887/number-of-hotel-rooms-paris-ratingThenumberofhotelroomsinParis,France,experiencedanannualincreasein2023.Thatyear,four-starhotelsreportedthehighestnumberofroomsinthecity,with31,805rooms.Overall,hotelsinParisofferedroughly86.7thousandroomsin2023.ReadmoreNote(s):France;2019to2023Source(s):InseeOccupancyrateofhotelsinGreaterParis,Francefrom2019to2022,byhotelratingHoteloccupancyrateinGreaterParis2019-2022,byrating201920202021202290%79.4%79.6%77.6%80%70%60%50%40%30%20%10%0%74.9%73.4%72.3%71.1%69.9%47.7%46.8%39.2%37.7%35.6%29.1%27.8%19.7%1-star2-star3-star4-starand5-star37Description:TheoccupancyratesofhotelsinGreaterParisrosesignificantlyin2022overthepreviousyear,followingasharpdeclinewiththeonsetofthecoronavirus(COVID-19)pandemic.Despitetheannualincrease,hoteloccupancyremainedbelowpre-pandemicfiguresacrossalltypesofestablishments.In2022,three-starhotelsreportedthehighestoccupancyrate,at73.4percent.ReadmoreNote(s):France;2019to2022Source(s):OfficeduTourismeetdesCongrèsdeParisOccupancyrateofhotelsinParis,Francein2023,byhotelcategoryHoteloccupancyrateinParis2023,byhotelcategoryOccupancy

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2022Economy81%82%75%64%3%5%9%1%Mid-rangeToprangeLuxuryandpalace38Description:TheoccupancyrateofhotelsinParis,France,increasedacrossallcategoriesin2023comparedtothepreviousyear.Overall,mid-rangeestablishmentsreportedthehighesthoteloccupancyin2023,at82percent.Thatyear,theꢀtotalnumberofhotelovernightstaysinParisexceededthefiguresrecordedbeforethecoronavirus(COVID-19)pandemic.ReadmoreNote(s):France;2023Source(s):CRTParisIle-de-France;InExtensoTourisme,CultureetHôtellerieRevenueperavailableroom(RevPAR)ofhotelsinParis,Francein2023,byhotelcategory(ineuros)RevenueperavailableroomofhotelsinParis2023,byhotelcategoryRevPAR

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