墨西哥超市行业市场前景及投资研究报告-培训课件外文版2024.5苏宁家乐福

INDUSTRIES

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MARKETSSupermarketsinMexicoCHAPTER

01OverviewRetailrevenueofsupermarketsandconveniencestoresinMexicofrom2014to2021(inbillionMexicanpesos)Mexico:retailrevenueofsupermarkets&conveniencestores2014-20211,8001,6001,568.211,508.171,398.331,4001,278.341,190.681,2001,00080060040020001,112.821,029.48943.4620142015201620172018201920202021*4Description:TheretailrevenueofsupermarketsandconveniencestoresinMexicowasestimatedatapproximately1.5trillionMexicanpesosin2021.Inaperiodofonlythreeyears,thefigurerosebymorethan25percentincomparisontothe1.1trillionpesosrecordedin2017.In-storesalesaccountforthelargestshareofretailsalesofsupermarketsandconveniencestoresinthecountry.

ReadmoreNote(s):Mexico;2014to2021;estimates;annualdata;includesonlyestablishmentswhosemainactivityisretail;revenuederivedfromsalesofgoodsandservices;*Preliminarydata.Figureshavebeenrounded.Formoreinformationonthe[...]

ReadmoreSource(s):INEGIDistributionofretailsalesofsupermarketsandconveniencestoresinMexicofrom2016to2021,bychannelSupermarketsandconveniencestoreretailsalesinMexico2016-2021,bychannelIn-storesalesInternetTelephoneCatalogandmailOthers100%90%80%70%60%50%40%30%20%10%0%201620172018201920202021*5Description:Productssoldin-storeaccountedforapproximately95.2percentofretailpurchasesofsupermarketsandconveniencestoresinMexicoin2021.Incontrast,retailgoodspurchasedonlinewithinthiscategoryaccountedfornearlythreepercentoftheindustry'ssalesinthatyearThisrepresentsadecreaseoftwopercentagepointsincomparisontothepreviousyear,wheninternetsalesaccountedfornearlyfivepercentofsupermarketandconveniencestoressales.Thisfigurewashowever[...]

ReadmoreNote(s):2016to2021*;estimates;annualpreliminarydata;considersonlyestablishmentswhosemainactivityisretail;distributionbasedonsalesvalue;*Preliminarydata.Formoreinformationonthemethodologyclickhere.

ReadmoreSource(s):INEGINumberofemployeesinthesupermarketsandconveniencestoresindustryinMexicofrom2014to2021(in1,000s)Mexico:employeesinsupermarkets&conveniencestores2014-2021800748.58720.3722.5703.41691.67680.58672.297006005004003002001000631.6520142015201620172018201920202021*6Description:ThenumberofemployeesinthesupermarketsandconveniencestoresindustryinMexicoamountedtoover722,000in2021.Ayearbefore,around26,000peoplemorewereworkingintheindustry.Duringthelastyearsdepicted,revenuegeneratedbysupermarketsandconveniencestoresinthecountrywasestimatedatmorethan1.33trillionMexicanpesos.ReadmoreNote(s):Mexico;2014to2021;estimates;annualdata;considersonlypeopleworkingonestablishmentswhosemainactivityisretail;*Preliminarydata.Figureshavebeenrounded.Formoreinformationonthemethodologyclickhere.

ReadmoreSource(s):INEGIMostaffordablestoresforthebasicfoodbasketinMexicoasofJuly2023(inMexicanpesos)Mexico:lowestpricesofthebasicfoodbasketJuly2023,bystorePriceofthebasicfoodbasketinMexicanpesos100

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40005006007008009001,000MercadoSorianacoloniaSPAUAZ,ciudaddeZacatecasSorianaHíperFraccionamientoSUTSEM,BocadelRío,VeracruzMegaSorianacoloniaPeriodistas,Coacalco,EstadodeMéxicoSorianaHíperFranciscoVilla,Culiacán798.8799832.4837.8838.3MercadoSorianaRamónReyes,ciudaddeChihuahuaChedrauiFloresMagón,Cuernavaca851.2MegaSorianaFarallón,Acapulco853.4853.4862.4864.2869SorianaHíperAntonioJ.Bermúdez,Raynosa,TamaulipasMegaSorianafraccionamientoLasHadas,ciudaddePueblaChedrauiPradosdeVillasunción,ciudaddeAguascalientesSorianaSúpercoloniaSMZ2,CancúnChedraui,LaCiénega,Apizaco,Tlaxcala875.9879.9SorianaHíperZonaCentro,Saltillo7Description:TheProcuraduríaFederaldelConsumidor(PROFECO),orOfficeoftheFederalProsecutorfortheConsumer,continuallymonitorsthepricefluctuationsandvariationsoftheMexicanbasicfoodbasket,whichincludes40differentproductsthatareconsideredbasicforeveryhousehold.ReadmoreNote(s):Mexico;July2023Source(s):PROFECOMostexpensivestoresforthebasicfoodbasketinMexicoasofJuly2023(inMexicanpesos)Mexico:highestpricesofthebasicfoodbasketJuly2023,bystorePriceofthebasicfoodbasketinMexicanpesos200

40006008001,0001,200WalmartExpressTaxqueña,Coyoacán,CiudaddeMéxicoWalmartLosPirules,Tlalnepantla,EstadodeMéxicoWalmartColinasdelPadre,ciudaddeZacatecasBodegaAurreráCasaBlanca,Centro,TabascoS-MartSanJorge,MonterreyWalmartcoloniaElEmpleado,CuernavacaBodegaAurreráCaminoReal,LaPaz,BajaCaliforniaSurWalmartZonaMilitar,Hermosillo1,018.81,017.81,006.9999998.68994.3993.3992SorianaHípercoloniaCentro,ciudaddeDurangoWalmartHipódromo,Tijuana985.1983.8980.9973.4973.2WalmartSectorReloj,ciudaddeChihuahuaWalmartAhKinPeach,ciudaddeCampecheCentraldeAbastodeMérida8Description:TheProcuraduríaFederaldelConsumidor(PROFECO),orOfficeoftheFederalProsecutorfortheConsumer,continuallymonitorsthepricefluctuationsandvariationsoftheMexicanbasicfoodbasket,whichincludes40differentproductsthatareconsideredbasicforeveryhousehold.ReadmoreNote(s):Mexico;July,2023Source(s):PROFECOCHAPTER

02KeyplayersDistributionofsupermarketcompaniessalesinMexicoin2022,bycompanyLeadingsupermarketsinMexicoin202270%64.1%60%50%40%30%20%10%20.3%13%2.6%0%WalmartdeMéxicoGrupoChedrauiSorianaLaComer10Description:WalmartdeMéxicoyCentroamérica'sMexicandivisionaccountedfor64.1percentofallsupermarketsalesin2022.In2022,thecompany'snetsalesamountedto813.06billionMexicanpesos.

ReadmoreNote(s):Mexico;2022Source(s):Chedraui;GrupoBMVNetincomeofleadingsupermarketcompaniesinMexicoin2022(inbillionMexicanpesos)Mexico:leadingsupermarketcompaniesnetincome20226049504030201006.185.051.96WalmartdeMéxicoyCentroamérica

GrupoComercialChedraui,S.A.B.de

OrganizaciónSorianaS.A.B.deC.V.**

ComercialCityFreskoS.deR.L.deC.V.S.A.B.deC.V.*

C.V.***

(LaComer)11Description:In2022,netincomeofWalmartMexicoanditssubsidiariesinCentralAmericaamountedtoapproximately49billionMexicanpesos.Inthatyear,netincomeofOrganizaciónSorianainMexicowasequaltofivebillionpesos.Walmart,Soriana,ChedrauiandLaComerwerethemainsupermarketcompaniesinMexicobymarketsharein2021.ReadmoreNote(s):CentralandSouthAmerica,Mexico;2022;*IncludesMexicoandCentralAmerica.**Consolidatednetincome.***Netmajorityincome/IncludesMexicoandtheUnitedStates.Figureshavebeenrounded.Datawasretrievedfromfinancial[...]

ReadmoreSource(s):Chedraui;GrupoBMV;I;Varioussources;WalmexNetsalesofleadingsupermarketcompaniesinMexicoin2022(inbillionMexicanpesos)Leadingsupermarketcompanies'netsalesinMexico2022900813.068007006005004003002001000259.33162.533.04WalmartdeMéxicoS.A.B.deC.V.*GrupoComercialChedraui,S.A.B.de

OrganizaciónSoriana,S.A.B.deC.V.LaComer,S.A.B.deC.V.C.V.12Description:In2022,netsalesofWalmartMexicoanditssubsidiariesinCentralAmericaamountedtoover813billionMexicanpesos.Thatyear,netsalesofOrganizaciónSorianainMexicowereequaltoapproximately162billionpesos.Walmart,Soriana,ChedrauiandLaComerwerethemainsupermarketchainsinMexicobymarketsharein2022.ReadmoreNote(s):CentralandSouthAmerica,Mexico;2022;*IncludesMexicoandCentralAmerica.Figureshavebeenrounded,Datawasretrievedfromfinancialreportsofthefollowingcompanies:WalmartdeMéxicoyCentroaméricaS.A.B.deC.V.,Grupo[...]

ReadmoreSource(s):Chedraui;GrupoBMV;LaComer;WalmexNumberofemployeesofleadingsupermarketcompaniesinMexicoin2022(inthousands)Mexico:leadingsupermarketcompaniesemployeenumber2022250233.62001501005086.3847.115.10WalmartdeMéxicoS.A.B.deC.V.OrganizaciónSoriana,S.A.B.deC.V.

GrupoComercialChedraui,S.A.B.deLaComer,S.A.B.deC.V.C.V.13Description:In2022,thenumberofemployeesofWalmartMexicoamountedtomorethan233thousand.Inthatyear,thenumberofemployeesofOrganizaciónSorianainMexicowasequalto86.38thousand.Walmart,Soriana,ChedrauiandLaComerwerethemainsupermarketchainsinMexicobymarketsharein2022.ReadmoreNote(s):Mexico;2022Source(s):Chedraui;I;LaComer;WalmexCHAPTER

03SalesgrowthNetsalesgrowthofWalmartdeMéxicoyCentroaméricainMexicofrom2012to2022WalmartdeMéxicoyCentroamérica'snetsalesgrowthinMexico2012-202214%11.56%12%9.96%10%8%6%4%2%0%8.33%8.09%8%7.58%5.9%5.65%5.52%2.23%20141.64%201320122015201620172018201920202021202215Description:In2022,WalmartinMexicohadanetsalesgrowthof11.56percentcomparedtothepreviousyear.Thatyear,totalnetsalesinMexicoamountedto673.66billionMexicanpesos.

ReadmoreNote(s):CentralandSouthAmerica,Mexico;2013

to2022Source(s):WalmexNetsalesgrowthofOrganizaciónSorianainMexicofrom2013to2022OrganizaciónSoriana'snetsalesgrowthinMexico2013-202240%36.7%35%30%25%20%15%10%5%6.82%20146.93%20222.76%20171.47%20190.84%20200.04%20150%-0.1%2018-1.15%2021-5%201616Description:In2022,Mexicanretailchain,OrganizaciónSorianareportedagrowthofalmostsevenpercentinnetsales,withnetsalesamountingtoaround166billionMexicanpesos.ReadmoreNote(s):Mexico;2013to2022Source(s):SorianaNetsalesgrowthofGrupoChedrauiinMexicofrom2014to2022GrupoChedraui'snetsalesgrowthinMexico2014-202218%16%14%12%16.04%10%8%6%4%2%0%9.35%7.94%7.68%7.42%7.07%6.8%20186%201520162017201920202021202217Description:In2022,netsalesbyGrupoChedrauiinMexicoincreasedbyaround16percent,reachinganetsalestotalof104.74billionMexicanpesos.ReadmoreNote(s):2014to2022Source(s):ChedrauiNetsalesgrowthofLaComerinMexicofrom2017to2022LaComer'snetsalesgrowthinMexico2017-202230%25%20%15%10%5%23.85%15.53%15.65%12.92%12.13%6.84%20210%2017201820192020202218Description:In2022,MexicanretailerLaComer'snetsalesgrewbyapproximately15.65percentcomparedtothepreviousyear.LaComer'stotalnetsalesamountedtoaround33billionMexicanpesos.

ReadmoreNote(s):Mexico;2017to2022Source(s):LaComerCHAPTER

04FormatsNumberofstoresofleadingsupermarketcompaniesinMexicoin2022Leadingsupermarket'snumberofstoresinMexico2022Numberofstores05001,0001,5002,0002,5003,0003,5002,863WalmartdeMéxicoS.A.B.deC.V.OrganizaciónSoriana,S.A.B.deC.V.GrupoComercialChedraui,S.A.B.deC.V.LaComer,S.A.B.deC.V.8014218020Description:In2022,thenumberofstoresofWalmartMexicoamountedto2,863.Inthatyear,thenumberofstoresofChedrauiinMexicowasequalto421.Walmart,Soriana,ChedrauiandLaComerwerethemainsupermarketchainsinMexicobymarketsharein2022.ReadmoreNote(s):Mexico;2022Source(s):Chedraui;I;LaComer;WalmexNumberofWalmartdeMéxicoyCentroaméricastoresinMexicofrom2013to2023WalmartdeMéxicoyCentroamérica'snumberofstoresinMexico2013-20232,8902,8632,7562,6342,5712,4382,3572,3562,2892,2912,19920132014201520162017201820192020202120222023*21/statistics/752463/number-stores-walmart-mexicoThenumberofWalmartretailandwholesalestoresoperatinginMexicototaled2,890,asofJune2023.Mostofthemwereretailstores,amajorityofthembelongingtoWalmart'sdiscountbrandBodegaAurrerá,while168werewholesaleclubs.

ReadmoreNote(s):Mexico;2013to2023Source(s):WalmartNumberofWalmartdeMéxicoyCentroaméricastoresinMexicoin2022,bybrandWalmartdeMéxicoyCentroamérica'snumberofstoresinMexicoin2022,bybrandNumberofstores1,00005001,5002,0002,500BodegaAurreráWalmartSupercenterSams'sClubWalmartExpress22Description:Inthelastdecade,WalmartdeMéxicoyCentroamérica(Walmex)hassteadilyincreasedthenumberofstoresitoperatesinMexico,withBodegaAurrerá,itsdiscountbrand,beingthemostrepresentedaroundthecountry.In2022,Walmexreportedoperatingatotalof2,292units.ReadmoreNote(s):CentralandSouthAmerica,Mexico;2011to2022;*In2013,ALSEAacquired100%ofVipsrestaurants.ReadmoreSource(s):WalmexNumberofGrupoChedrauistoresinMexicofrom2014to2022GrupoChedraui'snumberofstoresinMexico2014-202245040440033835030025020015010050321306297262234224216020142015201620172018201920202021202223Description:GrupoChedrauihasbeensteadilyexpandingsince2014,openingnewstoresthattargetdifferentdemographicsandregionsinMexico.In2022,theMexicanchainofgrocerystoreshad404storesthroughoutthecountry,upfrom338recordedayearearlier.AmajorityofthemoperatesunderthebannerofTiendasChedraui,Chedraui'shypermarketbrand.ReadmoreNote(s):2014to2022Source(s):ChedrauiNumberofGrupoChedrauistoresinMexicoin2022,bybrandGrupoChedraui'snumberofstoresinMexico2022,bybrandNumberofstores050100150200250TiendasChedrauiSupercitos20580SúperChedrauiArteli7536SúperChe824/statistics/1018629/number-chedraui-stores-mexicoGrupoChedraui'stwomainbrandswereTiendasChedrauiandSúperChedraui,coveringcitieswithover100thousandinhabitantsandunder50thousandinhabitants,respectively,andcompetingwiththebiggerbrandsofWalmart,Soriana,andLaComer.ReadmoreNote(s):2022Source(s):ChedrauiNumberofOrganizaciónSorianastoresinMexicofrom2014to2022OrganizaciónSoriana'snumberofstoresinMexico2014-2022900827824815810795798801800700600500400300200100068267420142015201620172018201920202021202225Description:MexicanretailerOrganizaciónSoriana'sstoresnumbershavenotseensteadygrowthsince2014.Instead,thenumberofstoreshasremainedaround800,bouncingupanddownfromyeartoyearindifferentbrandsandformats.In2022,Sorianareportedoperatingatotalof801storesinMexico,369ofwhichareunderthebannerofSoriana'shypermarketbrand,SorianaSúper.ReadmoreNote(s):Mexico;2014to2022Source(s):SorianaNumberofOrganizaciónSorianastoresinMexicoin2022,bybrandOrganizaciónSoriana'snumberofstoresinMexico2022,bybrandNumberofstores050100150200250300350400SorianaHíperSorianaMercadoSorianaSúperSorianaExpressCityClub3691631271053726Description:In2022,Sorianareportedoperatingatotalof801storesinMexico.Thetwomainformatsareretailstores,includingSorianaHíper,SorianaSúper,SorianaMercado,andSorianaExpress,asof2022,anditswholesalebrand,CityClub.SorianaHípertargetscitieswithover100thousandandcompeteswiththehypermarketbrandsofWalmart,LaComer,andChedraui.ReadmoreNote(s):Mexico;2022Source(s):SorianaNumberofLaComerstoresfrom2016to2022LaComer'snumberofstores2016-2022908080777271706561596050403020100201620172018201920202021202227Description:LaComer,oneofMexico'sleadingsupermarketchains,operatedatotalof80retailoutletsin2022.Aroundhalfoftheestablishmentswereunderthe'LaComer'storebrand,whereastheremainingoutletsweredistributedamongthebrandsSumesa,FreskoandCityMarket.ReadmoreNote(s):2016to2022Source(s):LaComerNumberofLaComerstoresinMexicoin2022,bybrandLaComer'snumberofstoresinMexico2022,bybrandNumberofstores0510152025303540LaComerFresko3420Sumesa1313CityMarket28Description:ThemajorityofstoresoperatedbyLaComerinMexico,atotalof34outlets,wereunderthehomonymouscompanybrand.ThisMexicanretailcompanyalsohad20Freskostores,13Sumesaand13ofitspremiumbrandCityMarketstores.

ReadmoreNote(s):2022Source(s):LaComerCHAPTER

05DigitalizationFoodandbeveragee-commercemarketrevenueinMexicofrom2019to2027(inmillionU.S.dollars)Foodandbeveragee-commercerevenueinMexico2019-2027eCommerceFoodBeverages80,00070,00060,00050,00040,00030,00020,00010,000020192020202120222023202420252026202730Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievethemaximumvalueacrossallthreedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentE-commercestandsoutwiththehighestvalueof61.5billionU.S.dollars.ReadmoreNote(s):Mexico;2019to2027Source(s):DigitalMarketInsightsMostusedwebsitesforbuyinggroceriesonlineinMexicoasof2021MostusedwebsitesforonlinegroceryshoppinginMexico2021Shareofrespondents0%5%10%15%20%25%30%29%35%40%45%43%50%WalmartUberEatsRappi19%ChedrauiSams18%14%Didi11%SorianaHEB9%8%AmazonMercadoLibre6%6%31Description:Whenaskedaboutthewebsitestheyusedtoshopforgroceries,43percentofinternetuserssurveyedinMexiconamedU.S.retailerWalmartastheirpreferreddestination.DeliveryprovidersUberEatsandRappifollowed,with29percentand19percentofrespondents,respectively.ReadmoreNote(s):February16to23,2021;18yearsandolderSource(s):TheCocktailAnalysisDistributionofonlinefoodandbeveragepurchasesinMexicoin2022,bychannelShareofonlinefoodandbeveragepurchasesinMexico2022,bychannelPhysicalstoreonlyBothonlineandphysicalstoreOnlineonly100%90%80%70%60%50%40%30%20%10%0%2%1%46%54%53%44%FoodBeverages32Description:Ratherthanreplacingin-storeshopping,e-commercehasbecomeanadditionalchannelforfoodandbeveragepurchasesinMexico.A2022surveyrevealedthatmorethanhalf(54percent)ofrespondentsshoppedforfoodbothonlineandin-store,comparedto46percentforbeverageshoppers.Thepercentageofshoppersinthesecategorieswhoshoppedexclusivelyonlinewasstillminuscule.

ReadmoreNote(s):April2022;299respondents;18yearsandolder;in-storeandonlinefoodandbeverageshoppersSource(s):AsociaciónMexicanadeVentaOnline;OfferwiseFrequencyofonlinegroceryshoppinginMexicoin2022OnlinegroceryshoppingfrequencyinMexico2022Shareofrespondents0%5%10%15%20%25%30%35%40%AtleastonceadayAtleastonceaweek7%35%AtleastonceeverytwoweeksAtleastonceamonth16%23%Atleastonceevery3monthsIdonotbuythisproductonline8%9%33Description:AsurveyofonlinefoodandbeverageshoppersinMexicorevealedthatmorethanathird(35percent)boughtgroceriesonlineasoftenasonceaweek.Meanwhile,nearlyaquarter(23percent)madesuchpurchasesmonthly.

ReadmoreNote(s):April2022;299respondents;18yearsandolder;in-storeandonlinefoodandbeverageshoppersSource(s):AsociaciónMexicanadeVentaOnline;OfferwiseLeadinggroceryshoppingappsinMexicoin2021,bynumberofdownloads(in1,000s)MostdownloadedgroceryshoppingappsinMexico2021Numberofdownloadsinthousands200

3000100400500600700CornershopbyUberWabi:OnlineConvenienceStoreJüsto,supermercadoenlíneaJOKR-FastGroceryDelivery625.4621.8575.8220.634Description:CornershopwasthemostpopulargroceryshoppingappinMexicoin2021.OwnedbyUbersince2020,theChileancompanyrecordedmorethan625,000downloadsintheMexicanmarketthatyear.ClosebehindwasthedeliveryappWabi,downloaded622,000times,followedbytheMexico-basedonlinesupermarketJüsto,withsome575,800downloads.ReadmoreNote(s):France;2021;includesdownloadsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicRevenueofgrocerydeliveriesinMexicofrom2017to2027(inbillionU.S.dollars)GrocerydeliveryrevenueinMexico2017-2027QuickCommerceRetailDelivery141210864202017201820192020202120222023202420252026202735/statistics/1422121/mexico-grocery-delivery-revenueGrocerydeliveryrevenuereached3.31billionU.S.dollarsin2022andwasprojectedtoreach4.72billionin2023.Themarketisexpectedtogrowataround24.83%overthenextyears,anditisestimatedtoreachabout11.46billionU.S.dollarsin2027.ReadmoreNote(s):2017to2027Source(s):DigitalMarketInsights;MarketInsightsCHAPTER

06ConsumerbehaviorAveragehouseholdexpenditureperquarterinMexicofrom2016to2022,bycategory(inMexicanpesos)Mexico:quarterlyexpenditureperhousehold2016-2022,bycategoryFood,beverage&tobaccoHousing,energy&fuelClothing&footwearTransportandcommunicationsPersonalcareHealthcareEducationHomecare&cleaningproductsorservicesExpensetransfercosts45,00040,00035,00030,00025,00020,00015,00010,0005,00002016201820202022Category37Description:Accordingtothe2022NationalSurveyonHouseholdsIncomeandExpenditures(ENIGH),householdsspentanaverageof39,963Mexicanpesosperquarter.Thelargestexpenditurewasforfood,beverage,andtobacco,withanaverageof15,059pesos.Incontrast,thesmallestexpenditurewasforhealthcare,with1,345pesosbeingspentinaverageperquarter.ReadmoreNote(s):Mexico;12Augustto28November2022;105,525households;*Anydifferencewiththetotalsumoftheexpensecategoriesisduetorounding.1Mexicanpeso=.05USDin2022.

ReadmoreSource(s):INEGIQuarterlyexpenditureonfoodandbeveragesinMexicofrom2016to2022(inbillionMexicanpesos)Mexico:expenditureonfood&beverages2016-2022500450400350445.75345.79294.2730025020015010050251.10201620182020202238Description:AccordingtotheNationalSurveyonHouseholdsIncomeandExpenditures(ENIGH),quarterlyexpenditureonfoodandbeveragesinMexicowasequivalentto445.75billionMexicanpesosin2022.Twoyearsbefore,thisvaluewasequaltoaround345.79billion.ReadmoreNote(s):Mexico;12Augustto28November2022;105,525households;IncludesonlyproductsconsumedathomeSource(s):INEGIShareofoverallbudgethouseholdsintendtospendongroceriesinMexicoin2023,byageIntendedshareofbudgettobespentongroceriesinMexico2023,byage20%18%16%19%15%14%12%10%8%13%6%4%2%0%18to3435to5455andmore39Description:Whenaskedhowtheyplannedtospendtheirmoneyinthenexttwotofourweeks,peopleinMexicoexpressedtheirintentiontodedicatebetween13and19percentoftheiroverallbudgettogroceries.Theshareofthebudgetpeopleaged18to34intendedtospendongrocerieswas13percent,whereaspeopleover55plannedonspending19percentoftheirbudgetonthem.

ReadmoreNote(s):Mexico;June27,2023;1,000consumers;18yearsandolderSource(s):DeloitteFoodfrugalityingroceryshoppinginMexicofromSeptember2022toSeptember2023FoodfrugalityingroceryshoppinginMexico2022-2023110106104.610510095103.1102.6102.3102.3101.3100.910094.591.691.5899085September

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September'2340Description:AccordingtoDeloitte'sFoodFrugalityIndex,polledconsumershaverespondedtotherisingpricesinfoodwithfrugalbehaviorssuchaspurchasingmoreaffordableoptionsofdifferentproducts,includingcheapermeats,storebrands,andreducingfoodwaste.BetweenSeptember2022andMay2023,consumersinMexicotendedtobemorefrugalintheirfoodspending,withtheindexstayingatorovertheSeptember2022baseline(100).Thistrendwentdownto89inJune2023and[...]

ReadmoreNote(s):Mexico;fromSeptember2022toSeptember2023;1,000consumpers;18yearsandolderSource(s):DeloitteShareofrespondentsinMexicowhochangedtheirgroceryspendingbytradingupordownin2022ConsumerfoodspendingschangesMexico2022ShareofrespondentsTradeupTradedown15%0%5%10%20%25%30%35%6.2%RiceBottledwater31.4%7.5%29.6%4.9%4.9%4.3%PastaDairymilk28.3%25.6%CookiesOverall23.7%6.4%23.4%23.3%3.7%SaltypackagedsnacksFreshproduceCarbonatedbeveragesPrepackagedbakedgoodsCandy6.6%21.5%20.7%20.7%19.5%18.8%4.8%5.3%4.7%5.4%Frozenprecookedmeals41Description:Inearly2023,respondentsfromMexicowereaskedwhethertheyhadcuttheirspendinginthepast12monthsandwheretheyhadtradeddownandup.Around30percentofrespondentsreportedcuttingdownincommoditizedproductssuchasriceandbottledwater,aswellasotherpackagedgoods.Tradeupshappenedmoreoftenamongalcoholproductswheretastemayalsocontributetopurchasechoice,suchasspiritsandwine.

ReadmoreNote(s):Mexico,LAC;Early2023;1,036respondentsSource(s):McKinsey&CompanyMainreasonswhyconsumersinMexicochooseaspecificfoodproductMexico:mainreasonswhyconsumerschooseafoodproductShareofrespondents0%10%20%30%40%50%60%70%80%90%86%83%100%ProductqualityLowestpricePromotions72%AvailabilityatthesupermarketBrandrecognition61%49%MadeinMexico4