全球OTC产品市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSOTC

Products:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary456ProductOverviewAuthor2223MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

Market81215181920AverageRevenue

per

CapitaAverageRevenue

per

PharmacyOTCOnlineRevenue

ShareRevenuebySegmentOnlinePurchasesbyFrequency2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

OTC

Products

market

is

a

steadily

growing

marketOverview:

SummarySummaryThePharmacies

market

generated

aglobal

revenue

of

US$1.2

trillion

in2021

andisexperiencing

steadygrowth,

primarily

dueto

therisingdemand

forhealthcareproducts

and

theincreasing

role

ofonline

pharmacies

inthehealthcare

system.TheOTCProductsmarket

is

growing

fasterthan

thePrescription

Drugsmarket;however,

with

a25%

shareof

thetotalPharmacies

market

turnover,

OTCproducts

playamuchsmaller

role

than

prescription

drugs,which

stand

at75%.maintainingthehealthcare

system,

aspeople

increasingly

turnedtopharmacieswith

theirhealthproblems.

Asaresult,thePharmacies

market

suffered

onlyslightdeclines

ingrowth

in2020,

which

were

much

smaller

thanthoseexperienced

byhospitals,forexample.

With2.25%,

itsglobal

growth

was

stillwellinpositive

territory.

In2021,

meanwhile,

thePharmacies

market

already

sawstrong

growth

again,with

a6.88%

rise,

anditcanbeassumed

thatpharmacieswill

continue

to

bethemost

frequent

pointof

contactinhealthcare

inthecomingyears.

Fear

ofinfection

andmeasures

suchasquarantineandcontactbansduringthepandemic

haveled

toanincrease

inthenumberofonline

customers,strongly

reinforcing

thetrend

thatmore

and

more

pharmacies

are

establishing

anonlinesales

channel.Althoughmanyconsumers

stillprefer

physicalpharmacies,

theshoppingexperience

is

beingsignificantlychanged

byadvancingdigitalization.

Differentcustomer

journeys

are

emerging

with

various

touchpointsbetween

the

customerandthepharmacy.

These

canbedividedintothreemain

groups:

theentirebuyingprocess

takesplaceinthephysicalpharmacy,customers

order

productsonlineandpickthemuponsite,or

customers

order

products

online

and

havethemdelivered

totheirhomes.DuringtheCOVID-19

pandemic,pharmacies

haveplayedanimportant

role

in5Sources:Market

Insights

2023The

OTC

Products

market

is

an

important

part

of

the

Pharmacies

marketOverview:

Market

DefinitionMarket

definitionTheOTCProductsmarket

includesproducts

thataresold

over

thecounter

(OTC)inpharmacies,

i.e.,pharmaceuticals

andothermedical

products

aswell

as

furtheritems

thataregenerally

foundinapharmacy.Additionalinformation:Themarket

comprises

revenue,

revenue

growth,

andtheonline

salesshare.Revenues

aregenerated

throughofflineandonlinespendingby(B2C)

consumersandincludeVAT.Formore

information

on

the

datadisplayed,usetheinfobuttonnexttotheboxes.6Sources:Market

Insights

2023OTC

Products

accounted

for

25%

of

the

Pharmacies

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheOTC

Products

market

isprojected

toreach

US$350.80bn

in2023.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR(1)

2023-2028)

of

4.71%,resulting

inamarket

volume

of

US$441.50bn

by2028.•OTC

pharmaceuticals•OTC

medical

products•Pharmacy-usual

items•Prescription

pharmaceuticals•Prescription

medical

productsInglobalcomparison,

most

revenue

will

begenerated

inChina(US$69.82bn

in2023).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$45.65

aregenerated

in2023.7Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:CHAPTER

2Market

NumbersOTC

Products

revenue

is

estimated

to

increase

at

a

CAGR(1)

of

5.2%

from2016to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$441.6423.3+5.2%(1)405.2387.0368.9350.9333.3313.0294.22020284.22019269.4257.72017241.62016201820212022202320242025202620272028Pharmacy

UsualItemsAnalgesicsDigestive

&IntestinalRemediesEyeCareWound

CareCold&CoughRemediesVitamins&MineralsSkinTreatmentHandSanitizerOtherOTCPharmaceuticalsSleep

Aids9Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMarket

Insights

2023Sources:With

a

revenue

of

US$

167.3

billion,

Asia

is

the

biggest

market

amongselectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.8%(1)234.6167.3+2.4%(1)+4.0%(1)80.0+5.7%(1)77.669.461.3+5.4%(1)38.127.311.28.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

a

revenue

of

US$

64.7

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.7%(1)95.364.7+5.7%(1)+3.6%(1)34.0+5.0%(1)32.4+2.6%(1)26.224.415.013.811.811.22022202820222028202220282022202820222028ChinaUnited

StatesIndiaGermanyIndonesia11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023OTC

Products

average

revenue

per

capita

is

estimated

to

increase

from2016

to2028Market

Size:

GlobalAverageRevenue

perCapita

forecast6055.253.351.449.547.65040302010045.743.741.439.238.236.635.433.5201620172018201920202021202220232024202520262027202812Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

valuefor

OTC

Products

average

revenue

percapita

in

2028Market

Size:

Regional

Comparison

(1/2)AverageRevenue

perCapita

forecast247.0238.325020015010050229.4220.4211.2201.884.3192.582.1182.481.8166.575.0165.577.5164.7164.277.2154.566.495.092.890.688.586.471.055.327.374.450.572.248.369.946.167.743.965.541.763.239.561.037.355.328.656.830.355.132.457.334.551.725.626.8202823.72024Asia24.5202525.4202626.1202722.022.82023Americas19.017.7201718.3201819.5201919.520.520210201620202022Australia&OceaniaEuropeAfrica13Sources:Market

Insights

2023With

US$

141.8,

Germany

has

the

highest

average

revenue

per

capita

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)AverageRevenue

perCapita

forecast180166.0162.0157.9153.916014012010080149.9145.9141.8139.1133.3129.9130.2125.9120.593.052.090.450.187.748.285.246.382.844.480.542.577.540.774.637.171.935.672.537.069.332.767.132.665.831.066.76063.159.555.952.348.718.12023Indonesia4045.117.22022China41.915.52021United

States37.415.133.814.832.013.729.713.627.911.82020.921.922.819.1202420.02025020162017201820192020Germany202620272028India14Sources:Market

Insights

2023OTC

Products

average

revenue

per

pharmacies

are

estimated

to

increase

from2016

to

2028Market

Size:

GlobalAverageRevenue

perPharmacy

forecast

inthousand

US$178.4171.218016014012010080164.1156.9149.9142.8135.9127.9120.9116.8111.3106.9101.26040200201620172018201920202021202220232024202520262027202815Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

OTC

Products

average

revenueper

pharmacy

in

2028Market

Size:

Regional

Comparison

(1/2)AverageRevenue

perPharmacy

forecast

inthousand

US$1,084.01,1001,0009001,035.0985.6384.8936.6367.4887.5350.0838.5332.6790.8316.8740.2291.9800665.5268.9646.2252.7218.173.254.02018648.7271.0700631.7235.0207.169.953.5587.1600500419.8402.3400300

234.7273.0134.1261.1121.572.0267.1127.874.8249.4109.066.6255.2115.369.2237.089.357.32021237.896.761.3243.6102.763.9224.777.956.02019226.384.054.7194.865.8200100077.6202849.520162017202020222023

2024202520262027Australia&OceaniaAfricaEurope

Asia

Americas16Sources:Market

Insights

2023With

US$

648.8

thousand,

Germany

has

the

highest

average

revenue

perpharmacy

among

selected

countries

in

2022Market

Size:Regional

Comparison

(2/2)AverageRevenue

perPharmacy

forecast

inthousand

US$900806.0504.2780.5754.7461.48007006005004003002001000728.7439.9702.5418.5676.0397.1648.8378.0628.4342.5580.9322.9578.6340.1554.5296.1526.6292.4495.4482.8363.3351.7275.5247.1340.1328.9318.5308.2295.6284.1272.1276.0207.3261.8196.8252.8186.3175.7165.1154.6143.928.5134.225.5120.824.8103.622.0109.324.091.918.997.121.737.839.630.232.134.035.92016201720182019202020212022202320242025202620272028GermanyIndonesiaUnited

StatesChinaIndia17Sources:Market

Insights

2023The

share

of

online

sales

in

the

global

revenue

of

the

OTC

market

is

expectedtoincreaseMarket

Size:

Distribution

ChannelsOTCOnline

Revenue

Share

inpercent10.2389.77201712.6015.4920.8025.8228.0530.7033.7137.0687.40201884.51201979.20202074.18202171.95202269.30202366.29202462.942025OfflineOnline18Market

Insights

2023The

OTC

Products

segment

in

Germany

is

not

dominated

by

pharmaceuticalsMarket

Size:

Revenue

bysegmentGermany’s

Revenue

by

SegmentinbillionUS$13.3013.0012.7112.4112.1111.8211.5911.0710.7710.8610.409.93201620172018202020192021202220232024202520262027Pharmacy-only

PharmaceuticalsPharmacy-usual

ItemsUnrestricted

Pharmaceuticals19Sources:Market

Insights

202350%

of

the

German

population

buys

OTC

products

online

at

least

once

a

yearMarket

Size:

OnlinePurchasesOnline

PurchasesbyFrequency332416121042021More

often

than

once

amonthOnceamonthSeveral

timesayearOnceayearLess

oftenNever20Sources:ConsumerInsights