全球SAAS行业市场前景及投资研究报告-培训课件外文版2024.5paas

INDUSTRIES

&

MARKETSSoftware

as

a

Service:

marketdata

&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Software

as

aServicemarketispart

of

the

PublicCloud

market.10sectors190+geographicalentities1,000+markets400+reportsGoto

Public

CloudFind

out

more

on:PublicCloudmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor1819MarketDefinitionKeyTakeawaysMarket

NumbersRevenue101316AverageSpendper

EmployeeBrandshare4CHAPTER

1OverviewThe

Software

as

a

Service

(SaaS)

market

is

a

dynamic

arena

with

compellingtrends

driving

its

quantitative

developmentOverview:

SummarySummaryBusinesses

worldwide

increasingly

opt

forSaaSsolutionsdueto

theirscalability,accessibility,

andcost-effectiveness.

SaaSoffers

aconvenient

way

to

accesssoftware

applications,eliminating

theneed

forcomplex

installationsandmaintenance.

Thiscustomer

preference

forsimplicity

andflexibility

isadrivingforce

behindtheglobal

SaaS

market.Local

factorscontinue

to

influenceSaaSadoption.

Government

regulations,

datasovereignty

concerns,

and

economic

conditionsallplayarole.

Forexample,

someAsiancountries

prefer

SaaSsolutions

hosted

within

theirborders

toaddressdatasovereignty

issues.

Economic

conditions

inemerging

markets

alsoaffectSaaSadoption

rates,with

cost-effective

solutions

gaining

prominence.While

theSaaSmarket

isindeed

aglobal

phenomenon,

trendsare

uniquelyshapedbyregional

dynamics.IntheUnitedStates,aremarkable

trend

isthesurge

inSaaSsolutions

forindustrieslikehealthcare

andfinance.Theincreasingadoption

ofelectronic

healthrecords

and

digitalfinancialservices

necessitatesrobust

and

compliant

SaaSplatforms.Insummary,

thequantitativedevelopment

of

theglobal

SaaSmarket

isdriven

bytheuniversal

preference

foraccessible,

scalable,

and

cost-effective

softwaresolutions.

Whiletrendsmay

vary

byregion,

suchasindustry-specific

SaaSadoption

intheUnited

Statesandprivacy-conscious

choices

inEurope,

theglobalSaaSmarket

continuestothrive,adapting

to

diverse

customer

needs

and

localcircumstances.Incontrast,European

markets

are

embracing

SaaSsolutionsthatprioritize

dataprivacy

and

compliance

with

regulations

liketheGeneral

DataProtectionRegulation

(GDPR).

Thistrend

caterstothe

demand

forsecure

andprivacy-conscious

SaaSservices.6Sources:Market

Insights

2023Software

as

a

Service

is

an

important

part

of

the

Public

Cloud

marketOverview:

Market

DefinitionMarket

definitionDefinition:average

spendperemployee,

and

key

player

market

sharesas

key

performanceindicators.

Onlyrevenues

thataregenerated

byprimary

vendors

atthemanufacturerprice

level

either

directly

or

throughdistribution

channels(excluding

value-added

tax)

are

included,andrevenues

generated

byresellers

areexcluded.

Revenues

are

generated

through

bothonlineandofflinesaleschannelsandincludespending

by

consumers

(B2C),enterprises

(B2B)

as

well

asgovernments

(B2G).

Detailed

definitionsof

each

market

canbefoundon

therespective

pagewhere

the

market

data

isdisplayed.Software

asaService

(SaaS)refers

to

thetypeof

publiccloudservice

thatdeliverssoftware

applicationsover

theinternet

on

asubscriptionbasis.

Users

canaccessandusethesoftware

throughweb

browsers

without

havingtoinstallormaintainitlocally.

SaaSeliminates

theneed

forpurchasing,installing,and

updatingsoftware,

thusoffering

convenience

andautomaticupdateswhile

allowing

userstofocuson

usingthesoftware

tomeet

theirrequirements.

TheSaaSmarketincludesthe

companies

thatprovide

these

typesofcloud-based

softwareresources

andservices

toindividuals,businesses,

and

organizations.

Atypicalexample

of

thistypeof

service

is

Microsoft

Office365,

aSaaSsuiteof

applications(e.g.,Word,

Excel,andPowerPoint)

availableforpurchasebysubscription

andaccessible

viaaweb

browser.Key

players

inthe

SaaSmarket

includecompanies

suchasMicrosoft

(Office365),Salesforce

(Customer

360),

Oracle

(Cloudapplications),and

IBM

(Cloud).Formore

information

on

the

datadisplayed,usetheinfobuttonrightnexttotheboxes.AdditionalInformation:TheSoftware

asaService

(SaaS)market

comprises

revenue,

revenue

change,7Sources:Market

Insights

2023Software

as

a

Service

accounted

for

45.8%

of

the

Public

Cloud

market

revenuein

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheSoftware

asaService

market

isprojected

to

reach

US$258.60bn

in2023.Thismarket

includes:Thismarket

excludes:Revenue

isexpected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

7.69%,resultinginamarket

volume

of

US$374.50bn

by2028.•Enterprise

software,

suchas

SAPERP,Oracle

ERPCloud,SalesforceCRM,andMicrosoft

Dynamics365•Systeminfrastructure

software,suchasMicrosoft

Windows

OperatingSystemand

LinuxOperating

SystemTheaverage

spend

peremployee

intheSoftware

asaService

market

isprojectedtoreach

US$74.29

in2023.•Productivitysoftware,

suchasMicrosoft

365,

Google

Workspace,andAdobeCreative

Cloud•On-premises

software,

suchason-premises

versions

of

Microsoft

Office,SAPERP,andOracle

DatabaseInglobalcomparison,

most

revenue

will

begenerated

intheUnitedStates(US$141,400.00m

in2023).•Business-Process-as-a-Service(BPaaS),suchas

payroll

managementandaccountingsolutionsviaADPWorkforce

Now,

IntuitQuickBooksOnline,Workday,

and

Oracle

NetSuite8Sources:Market

Insights

2023CHAPTER

2Market

NumbersSoftware

as

a

Service

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

16.1%from

2016

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$374.49349.99326.58304.40282.16+16.1%(1)258.63220.30189.81157.842020132.732019111.90201886.96201762.6920162021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

133.7

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.3%(1)203.82+10.7%(1)95.08133.66+14.6%(1)64.6351.62+8.4%(1)+10.8%(1)28.527.561.843.4020284.66202220282022202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

123.8

billion,

the

United

States

is

the

biggestmarketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.0%(1)185.97123.75+18.6%(1)+10.8%(1)19.56+10.7%(1)19.27+12.2%(1)31.1611.17202210.60202212.73202810.4820226.39202820222028202820222028ChinaUnited

StatesGermanyJapanUnited

Kingdom12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Software

as

a

Service

average

spend

per

employee

are

estimated

to

increasefrom

2016

to

2028Market

Size:

GlobalAveragespend

peremployeeforecast

inthousandUS$0.100.100.100.090.090.090.080.070.060.050.040.030.020.010.000.080.070.060.060.050.040.030.030.02201620172018201920202021202220232024202520262027202813Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Software

as

a

Serviceaverage

spend

peremployee

in

2028Market

Size:

Regional

Comparison

(1/2)Averagespend

peremployeeforecast

inthousandUS$0.390.360.400.350.300.250.200.150.100.050.000.370.340.360.340.320.300.270.320.300.270.240.280.240.230.210.220.210.200.190.170.130.170.160.150.110.160.130.120.090.110.090.060.030.000.000.090.070.060.040.000.030.030.020.020.020.020.010.010.010.010.010.0120250.0120260.0120270.0120280.000.0020180.0020190.0020200.000.002022EuropeAustralia&Oceania0.000.002024Americas2016201720212023AfricaAsia14Sources:Market

Insights

2023With

average

spend

per

employee

of

US$

0.7tn,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagespend

peremployeeforecast

inthousandUS$1.091.11.00.90.80.70.60.50.40.30.20.10.01.040.990.460.940.890.840.740.300.630.270.540.210.540.460.500.470.190.420.400.160.380.440.340.410.160.330.370.140.340.130.250.300.120.190.240.090.170.220.100.0120210.09

0.120.080.000.180.090.012020China0.050.140.070.010.120.030.0020160.040.060.0420280.030.0320260.0320270.020.0220240.012022Germany0.002017201820192023United

Kingdom2025United

StatesJapan15Sources:Market

Insights

2023In

2022,

Microsoft

Cloud

had

the

highest

share

in

Software

as

a

ServiceFurtherMarket

AnalysisBrand

share

in

202216Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

markforecasts,

and

qualitativGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreport