全球电话行业市场前景及投资研究报告-培训课件外文版2024.5vivooppo小米苹果

INDUSTRIES

&

MARKETSTelephony-market

data&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaAverageprice

per

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/3CHAPTER

1OverviewIn2022,

Telephony

revenue

fell5.4%

due

to

market

saturation

and

lower

5Gphone

prices,

intensifying

competitionOverview:

SummarySummaryTheTelephony

segment

experienced

aslightrevenue

decline

in2022,

primarilydueto

market

saturationandlower

prices

on

5G

phones.

Furthermore,

manyconsumers

havebeen

delaying

device

upgradesdueto

financialconcerns

orfuture

uncertainty.

Asaresult,theglobal

Telephony

segment

revenue

for2022was

US$473

billion,indicatinga5.4%

dropfrom

2021.Withregards

tofurthergrowth

in

thesmartphones

market,

althoughpenetrationrateshavenearly

reached

theirmaximum

levels,

we

expect

certain

trendstofurtherincrease

the

global

revenue

of

smartphones

inthe

market

suchastheintroduction

of

5Gnetworks

andtheincreasing

popularityof

smart

homes.

Astheworld

becomes

more

and

more

digitalandconnected,

smartphones

haveproventobe

anessential

partof

this

transformation.

Insmart

homes,

smart

productsusuallyneed

to

becontrolled

throughanapp

inaseparate

digitaldevice,

which

iswhere

thesmartphone

playsthecrucialrole.

Thedevelopment

of

5Gcouldfurtherdevelop

thistrend

with

theinclusion

of

electronic

vehicles,

and

evenentire

citiesbeing

runlikesmart

homes.TheTelephony

segment

comprises

major

technology

companies,

includingApple,Samsung,Huawei,

Xiaomi,andGoogle.

Withthe

vast

majority

of

theworld'spopulationnow

owning

smartphones,

thedemandfornew

smartphones

isplateauing,

resulting

inintensifiedcompetition

among

players.

Inorder

to

gainacompetitive

edge,

smartphone

manufacturers

arefocused

ondeveloping

newfeatures,

creating

closed

user

system

environments

with

complementary

devices,augmentingadvertising

and

marketing

efforts,

engagingincross-bordercollaborations,

and

waging

price

wars.

Thesestrategies

will

be

crucial

indrivinggrowth

and

maintainingmarket

shareinthedynamicandcompetitivesmartphone

market.5Sources:Market

Insights

2023Telephony

devices,

including

smartphones

and

landlines,

are

advancing

withinnovations

like

5G

for

faster,

more

reliable

communicationOverview:

Market

DefinitionMarket

definitionDefinition:Feature

Phones:

These

are

basicmobile

phones

thatoffer

basicvoice

andtextingcapabilitiesbut

lackadvancedfeatures

suchasinternet

access

and

multimediacapabilities.TheTelephony

segment

refers

tothe

devices

thatenablevoice

communication,includingsmartphones,

landlinephones,

and

feature

phones.

Thetechnologyused

intelephony

continuesto

advance,with

innovationsinareas

suchaswireless

connectivity,

improved

batterylife,andlarger

displays.Theintroductionof

5Gtechnology

hasthepotentialtorevolutionize

the

telephony

market

byoffering

fasterand

more

reliable

connectivity,lower

latency,and

increasedcapacity.LandlinePhones:

These

aretraditional

telephone

devices

thatareconnected

to

alandlinetelephone

network

andtypicallyrequire

aphysicalconnection

toawallsocket.Structure:These

arespecific

productcategories

withintheTelephony

segment,

including:Smartphones:

Thesearemobile

phonesthat

offer

advanced

capabilitiesbeyondbasicvoice

communication,

suchasinternet

access,

social

media,

and

multimediacapabilities.6Sources:Market

Insights

2023Telephony

accounted

for

46.75%

of

the

Consumer

Electronics

market

revenuein

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheTelephony

market

amountsto

US$498.3bn

in2023.

Themarket

isexpected

togrow

annuallyby2.37%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$123.2bn

in2023).•Landlinephones•Feature

phones•Smartphones•Tabletsandother

larger

deviceswith

SIMcard

slotsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$64.87

aregenerated

in

2023.•Radioequipment

suchasinterphones

or

walkie-talkiesIntheTelephony

market,

volume

isexpected

to

amount

to

2.1bn

pieces

by2028.TheTelephony

market

isexpected

to

show

avolume

growth

of

1.5%

in2024.•Additionaldevices

fortelecommunication

sold

separately(e.g.,phonechargers,

earphones)Theaverage

volume

perperson

intheTelephony

market

is

expected

toamountto0.3pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersTelephony

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.3%

from

2018

to2028Market

Size:

GlobalRevenue

inbillionUS$+2.3%(1)560.29.0540.78.9521.48.78.7500.311.6498.311.0504.110.19.2486.710.6475.914.2473.111.39.67.68.38.68.5446.115.38.0443.512.47.97.97.5542.52028522.72027503.12026481.22021479.0485.3467.6453.72019453.9422.92018423.620202022202320242025SmartphonesFeature

PhonesLandlinePhones9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

243.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+2.7%(1)285.7243.2+1.4%(1)+3.2%(1)119.7+6.5%(1)109.993.176.956.8+2.6%(1)38.94.24.920222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

120.7

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+1.9%(1)134.9120.7+1.1%(1)64.260.2+1.1%(1)+1.5%(1)+2.7%(1)13.114.09.210.19.07.72022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Telephony

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of1.4%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.4%(1)69.91.168.01.166.31.066.21.164.41.164.91.164.51.162.81.11.162.11.061.01.11.259.41.01.51.21.41.31.91.41.52.11.767.765.863.863.861.462.460.362.159.657.856.720182019202020212022202320242025202620272028SmartphonesFeature

PhonesLandlinePhones12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

109.3,

Americas

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+3.3%(1)109.8+0.8%(1)114.5+1.4%(1)111.1109.3102.490.6+2.0%(1)61.2+4.1%(1)54.240.431.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

191.0,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+0.8%(1)+0.5%(1)185.5199.9191.0179.7+2.5%(1)135.0+1.7%(1)121.4+1.7%(1)116.6110.091.782.920222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Telephony

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.3%

from2018

to2028Market

Size:

GlobalVolume

inbillionpieces+0.3%(1)2.10.20.22.10.20.22.10.20.22.10.20.22.10.20.22.00.22.00.22.10.20.22.00.20.22.00.20.21.90.20.30.30.31.71.61.61.71.71.61.51.51.51.51.420182019202020212022202320242025202620272028SmartphonesFeature

PhonesLandlinePhones15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.1billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+0.6%(1)1.21.1+0.5%(1)+2.9%(1)+2.8%(1)0.40.40.30.30.30.2+12.2%(1)0.0220280.01202220282022202820222028202220282022EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.5billion

pieces,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces-0.7%(1)0.50.5+1.0%(1)0.20.2+4.9%(1)0.0%(1)0.0%(1)0.00.00.00.00.00.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Telephony

volume

per

capita

are

estimated

to

decrease

from

2018

to

2028Market

Size:

GlobalVolume

percapita

inpieces0.210.210.210.210.210.210.210.210.220.200.180.160.140.120.100.080.060.040.020.000.200.200.190.040.030.040.030.030.030.030.030.030.030.030.020.030.020.0320182019202020212022202320242025202620272028SmartphonesLandlinePhonesFeature

Phones18Sources:Market

Insights

2023Europe

has

the

biggest

market

in

Telephony

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces0.380.340.400.350.300.250.200.370.350.370.350.370.350.350.350.36

0.350.330.360.340.36

0.350.340.360.350.360.350.340.33

0.320.290.320.250.180.310.250.270.260.190.250.190.250.190.250.190.250.190.250.190.250.190.240.180.15

0.180.100.180.050.0020182019202020212022202320242025202620272028AfricaAsiaAustralia&OceaniaEuropeAmericas19Sources:Market

Insights

2023With

volume

per

capita

of

0.5,

the

United

Kingdom

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces0.530.510.440.550.500.450.400.350.300.250.200.150.100.050.000.520.500.510.510.49

0.510.510.510.500.500.480.380.480.390.470.460.360.510.41

0.35

0.410.410.340.410.340.410.340.410.340.490.410.340.480.410.340.320.330.360.340.330.330.320.320.320.310.310.310.3020182019202020212022202320242025202620272028ChinaGermanyFranceUnitedKingdomUnitedStates20Sources:Market

Insights

2023Telephony

price

per

unit

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalAveragepriceperunit

inUS$350318.6320.5312.2303.1304.5299.3300.5296.2296.2287.8300

277.825020015010051.25049.949.349.048.748.448.236.548.348.448.648.836.636.736.836.836.935.50201835.8201936.32021Smartphones36.1202036.42022202320242025202620272028Feature

PhonesLandlinePhones21Sources:Market

Insights

2023Americas

has

the

highest

price

in

Telephony

market

in

2028Market

Size:

Regional

Comparison

(1/2)Averagepriceperunit

inUS$321.1280.2325.8317.8278.6323.0

316.0

328.1333.7314.0273.9329.3326.9280.7316.935030025020015010050315.8320.2315.0288.6297.7312.7282.9279.8281.8281.9318.2288.2283.2228.3285.0237.8280.6244.6236.3252.8232.0247.8218.8209.3241.2177.2228.3145.8219.6221.5216.0207.7138.5207.7199.72026191.5182.9179.7173.6159.902018201920202021202220232024202520272028AfricaAsiaEuropeAmericasAustralia&Oceania22Sources:Market

Insights

2023With

price

per

unit

of

US$396.1,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagepriceperunit

inUS$404.1292.4396.1386.9388.6340.7390.2391.8393.9337.5327.5349.5308.4401.9373.0341.7334.7299.9371.345040035030025020015010050349.4378.8348.8377.8367.6336.6375.0344.7382.9385.9343.9282.0353.2294.7345.2303.8339.6298.4326.2297.5319.6278.8313.3307.0300.6310.6291.6272.3259.2296.5261.3255.5255.7244.3227.7261.8020182019202020212022Germany202320242025UnitedKingdom202620272028ChinaFranceUnitedStates23Sources:Market

Insights

2023In

2022,

Apple

had

the

highest

share

in

TelephonyFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Telephony

market,

Online

Revenue

‘s

share

reached

26.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%21.0%100.0%27.0%100.0%31.0%100.0%26.0%100.0%28.0%100.0%31.0%100.0%36.0%100.0%40.0%100.0%42.0%17.0%19.0%83.0%201781.0%201879.0%201973.0%202074.0%202272.0%69.0%202169.0%202464.0%202560.0%202658.0%20272023OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Telephony

market,

MobileOnline

‘s

share

reached

56.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%100.0%45.0%100.0%49.0%100.0%48.0%100.0%51.0%100.0%56.0%100.0%57.0%100.0%61.0%100.0%61.0%100.0%63.0%100.0%64.0%39.0%61.0%201755.0%201851.0%