全球电影广告行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

&

MARKETSCinema

Advertising:market

data

&

analysisMarket

Insights

reportApril2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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industrialsector,mobility,andtechnology•

1,000+

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e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

CinemaAdvertising

market

ispartof

the

Advertisingmarket.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:AdvertisingGoto

Advertisingmarket3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2426MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersCinemaAdSpendingAverageAdSpendingperViewerViewers1114172021Viewer

PenetrationRateDeepDrives4CHAPTER

1OverviewGlobal

Cinema

Advertising

is

experiencing

growth

due

to

various

factors

such

asimmersive

experiences,

technological

integration,

and

post-pandemic

recoveryOverview:

SummarySummaryTheglobalCinema

Advertising

market

haswitnessed

substantial

growth

inrecentyears,

fueled

byevolving

consumer

preferences

and

therisingpopularity

ofcinema

asanadvertising

platform.IntheUnited

States,arobustfilmindustryand

highcinema

attendancecontributetoastrong

advertising

market.

Hollywood's

outputofblockbustermovies

provides

ample

advertising

opportunities.

Similarly,China'sbooming

filmindustryandgrowing

middleclass

driverapidmarket

growth,

attractingdomesticandinternational

advertisers.Customers

nowcrave

immersive

experiences,

makingcinema

anattractiveavenue

foradvertisers.

Thelargescreen

and

high-qualityvisualsoffer

amemorable

andimpactfulplatform.

Additionally,cinema

audiences

tendtobemore

engaged

andreceptive,

enhancing

theeffectiveness

ofadvertisements.Macroeconomic

factorsalsoplayarole.

Post-COVID-19

recovery

isexpected

toboost

consumer

spending

and

drive

advertising

demand

across

allmediums,includingcinema.

Emerging

markets

likeIndiaand

Brazil,

with

theirurbanizationandgrowing

middleclass,offer

new

opportunities

forcinema

advertising.Akey

trend

inthemarket

istheadoptionof

advancedtechnology

and

dataanalytics.Advertisers

harness

technology

to

deliver

targeted

adsbasedondemographic

andbehavioral

data,

enhancing

campaignefficiency.

Anothertrendisthedeepening

collaboration

between

cinema

operators

and

advertisers.Operators

recognize

therevenue

potential

ofadvertising

partnerships,

leadingtoinnovativeadformats

likepre-show

commercials

andin-cinema

activations.Insummary,

theglobal

Cinema

Advertising

market

isexpandingdueto

evolvingconsumer

preferences,

technological

advancements,

andstrategicpartnerships.Asadvertisers

recognize

cinema's

uniquebenefitsandtheglobal

economyrebounds

fromthepandemic,the

market

ispoised

forfurthergrowth.6Sources:Market

Insights

2024The

Cinema

Advertising

market

includes

various

formats

likepre-show

adsandin-screen

commercials,

enabling

brands

to

engage

with

moviegoers

effectivelyOverview:

Market

DefinitionMarket

definitionTheCinema

Advertising

market

pertainsto

theadvertising

sector

within

thecinema

industry,where

businesses

andbrandsutilizevariousadvertising

formats,includingpre-show

ads,in-screen

commercials,

lobby

displays,andinteractivepromotions,

toreach

acaptiveaudience

ofmoviegoers

within

cinema

venues.Thismarket

offers

advertisers

aunique

opportunity

to

engage

with

audiences

inatheatrical

setting,leveraging

theimmersive

environment

and

high-qualityaudiovisual

systems

to

create

impactfuland

memorable

brandexperiences.Themarket

encompasses

key

metrics

suchasadspendings,

average

adspendingperviewer

(ARPU),viewers

and

viewer

penetration

with

revenues

being

generatedthroughadvertisers'

paymentsforadvertising

placements

within

cinemas,includingon-screen

and

off-screen

promotions.Key

players

inthe

market

arecompanies,

suchasNationalCineMedia,Screenvision

Media,andCineplexDigitalMedia.7Sources:Market

Insights

2024The

Cinema

Advertising

is

anticipated

to

experience

growth

in

ad

spending,

withprojections

indicating

a

rise

to

US$3.5

billion

by

2024

and

US$4.9

billion

by

2029Overview:

Key

TakeawaysKeyTakeaways•AdspendingintheCinema

Advertising

market

isprojected

to

reach

US$3.53bn

in2024.•Cinema

Advertising

isexpected

toshow

anannual

growth

rate(CAGR2024-2029)

of6.78%,

resulting

inaprojected

market

volumeof

US$4.90bn

by2029.•Withaprojected

market

volume

ofUS$952.00m

in2024,

most

revenue

will

begenerated

intheUnited

States.•IntheCinema

Advertising

market,

thenumber

ofviewers

is

expected

toamountto1.9bn

viewers

by2029.•Theaverage

adspendingperviewer

intheCinema

Advertising

market

is

projected

toamount

to

US$2.11

in2024.8Sources:Market

Insights

2024Market

scope

parametersand

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Ads

on

or

off

screen

incinemas,

suchasadson

screen

before

amovie

and•Advertising

formovies

thatarenotdisplayed

inthecinema,suchas

TVspots•Advertising

fromstreaming

services,

suchas

Freeveeposters

or

standeesinsidethecinema•Ads

insideacinema,

suchason

displays9Sources:Market

Insights

2024CHAPTER

2Market

NumbersCinema

Advertising

expenditure

is

projected

to

grow

at

a

compound

annualgrowth

rate

of

9.7%

from

2017

to

2029Market

Size:

GlobalCinemaAdvertising

market:

Advertising

spending

forecast

inbillionUS$4.904.634.36+9.7%(1)4.093.833.533.142.542.562.341.881.611.53201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Asia

is

projected

to

be

the

largest

market

among

selected

regions

in

2024,

withCinema

Ad

spending

reaching

US$1.26

billionMarket

Size:

Regional

Comparison

(1/2)CinemaAdvertising

market:

Advertising

spending

forecast

inbillionUS$+8.3%(1)+6.2%(1)1.761.70+5.5%(1)1.281.261.180.98+4.1%(1)+10.8%(1)0.110.090.0520290.03202420292024202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Among

the

chosen

countries,

the

United

States

is

set

to

dominate

the

market

in2024,

with

ad

spending

estimated

at

US$0.95

billionMarket

Size:

Regional

Comparison

(2/2)CinemaAdvertising

market:

Advertising

spending

forecast

inbillionUS$+8.5%(1)1.43+6.1%(1)0.950.780.58+5.2%(1)+5.2%(1)+5.9%(1)0.180.180.160.140.140.122024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyFrance13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024In2024,

the

average

ad

spending

per

viewer

in

the

Global

Cinema

Advertisingmarket

is

anticipated

to

be

US$20.11Market

Size:

GlobalCinemaAdvertising

market:

Averageadspending

perviewerforecast

inUS$3.483.52.973.02.52.01.51.00.50.02.522.442.442.362.272.222.182.111.331.220.84201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Among

the

chosen

regions,

Australia

&

Oceania

is

set

to

have

the

highestaverage

adspending

per

viewer

by

2029,

estimated

at

US$6.93Market

Size:

Regional

Comparison

(1/2)CinemaAdvertising

market:

Averageadspending

perviewerforecast

inUS$8.6198765432106.886.936.726.466.506.286.075.983.505.935.274.194.433.484.303.664.173.544.023.423.893.873.293.793.323.663.713.163.573.073.082.531.482.141.642.400.942.311.802.110.801.640.741.530.861.430.731.380.781.430.811.480.841.300.731.330.751.100.500.240.810.400.730.362017201820192020202120222023202420252026202720282029AfricaAsiaEuropeAmericasAustralia&Oceania15Sources:Market

Insights

2024In2024,

the

United

States

is

projected

to

have

the

highest

average

ad

spendingper

viewer

amongselected

countries,

reaching

US$4.7Market

Size:

Regional

Comparison

(2/2)CinemaAdvertising

market:

Averageadspending

perviewerforecast

inUS$6.80765432106.005.235.565.285.445.405.115.234.935.144.694.015.054.744.864.554.774.404.744.414.894.224.394.254.114.383.963.813.733.713.913.783.082.673.643.602.902.473.473.513.373.263.272.041.702.332.161.911.481.721.152017201820192020China2021Germany2022France2023202420252026202720282029UnitedKingdomUnitedStates16Sources:Market

Insights

2024The

number

of

viewers

in

the

Global

Cinema

Advertising

market

is

expectedtogrow,

reaching

1.94

billion

by

2029Market

Size:

GlobalCinemaAdvertising

market:

Forecasted

viewersinbillion1.931.941.911.901.902.01.51.00.50.01.851.801.751.671.421.050.630.44201720182019202020212022202320242025202620272028202917Sources:Market

Insights

2024In2029,

Asia

is

projected

to

have

the

largestviewershipin

the

CinemaAdvertising

market

among

selected

regions,

with

1.11

billion

viewersMarket

Size:

Regional

Comparison

(1/2)CinemaAdvertising

market:

Forecasted

viewersinbillion1.21.110.411.090.401.061.061.061.061.031.000.360.961.00.80.60.40.20.00.780.290.580.220.420.370.400.330.390.380.340.370.330.330.380.380.220.350.350.330.320.290.170.110.020.200.100.010.060.020.050.020.050.020.050.020.040.010.050.010.050.020.050.020.050.020.050.020.040.010.002017201820192020202120222023202420252026202720282029Australia&OceaniaAfricaEuropeAmericasAsia18Sources:Market

Insights

2024The

United

States

is

projected

to

hold

the

largest

viewershipin

the

CinemaAdvertising

market

among

selected

countries

in

2029,

with

0.26

billion

viewersMarket

Size:

Regional

Comparison

(2/2)CinemaAdvertising

market:

Forecasted

viewersinmillion0.300.260.250.200.240.220.240.190.250.200.150.100.050.000.230.210.230.190.220.210.220.180.200.180.200.170.160.130.130.120.110.060.060.050.050.050.050.050.040.050.040.040.040.040.030.040.040.030.040.040.030.040.040.030.040.040.030.040.040.030.040.030.030.020.010.030.020.020.010.010.012020UnitedKingdom0.01201720182019202120222023202420252026202720282029FranceGermanyChinaUnitedStates19Sources:Market

Insights

2024The

viewer

penetration

rate

for

Cinema

Advertising

is

especially

high

in

HongKong,

but

it

is

also

notable

in

NorwayViewer

Penetration

Rate:

Global

ComparisonCinemaAdvertising

viewerpenetration

rate

per

country

in20241.2.3.4.5.Norway65.4%64.1%59.1%58.8%58.8%South

KoreaFranceUnitedStatesRussialowhigh

nodata20Sources:Market

Insights

2024In2023,

China

stands

out

significantly

as

an

advertising

touchpoint

in

theCinema

Advertising

market

compared

to

other

selected

countriesDeep

dives:

Advertising

touchpointsAdvertising

touchpointsin202357%51%49%40%46%42%41%38%29%33%32%33%30%

33%37%36%36%35%34%34%31%21%27%

28%23%

23%26%21%26%20%18%19%23%

19%18%18%18%16%15%15%OnTVOnbillboards,screens,

andpublictransportationDirectly

inthestoreOntheradioBy

mailAtthecinemaUnited

StatesInprintedmagazinesandjournalsInprinteddailynewspapersChinaGermanyFranceUnited

Kingdom21

Notes:Sources:"Where

have

youcomeacrossnon-digital

advertisements

in

the

past

4weeks?”;Multi

Pick;U.S.:

n=60,054;

China:

n=24,511;

Germany:n=36,095;

France:n=12,179;

UK:

n=24,190ConsumerInsights

2024Over

the

past

decades,

action

movies

have

experienced

significant

popularitywith

positive

growth,

while

romantic

comedies

have

been

less

favoredDeep

dives:

Movie

genre

distribution

by

market

shareMovie

genredistributionintheU.S.

andCanada,

by

box

office

market

share-2.7%+4.6%35%34%29%28%27%-2.6%21%20%19%19%-5.3%+4.9%-5.1%+0.6%14%13%13%12%12%12%11%10%10%10%8%-11.6%5%5%5%4%4%1%1%0%ActionAdventureComedyDrama2015HorrorThriller/SuspenseRomantic

Comedy20102020202322Sources:

CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industri