全球电视广播多媒体行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSTV,

Radio

&

Multimedia-marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151821242526AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaAverageprice

per

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

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sectors:

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sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

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management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewTechnology

and

demand

shape

TV,

Radio

&

Multimedia

marketOverview:

SummarySummaryIn2022,

the

TV,Radio&Multimedia

segment

witnessed

aslight

decline

duetosupplychaindisruptionscaused

bygeopolitical

tensionsandthe

rebound

inconsumption

fromtheprevious

year.

Economic

slowdown,

skyrocketing

inflationrateandhigherenergy

prices

alsolead

to

decreased

consumer

spendingonhome

entertainment

equipment.

TheglobalTV,Radio

&Multimedia

segmentrevenue

landedon

US$181

billion

in2022,

marking

a2.2%

decrease

compared

to2021.anticipatedgrowth

and

evolution

driven

byadvancements

intechnology

andevolving

consumer

preferences.

Theincreasing

demand

forhigh-qualityvideoandaudioexperiences

hascreated

significantopportunities

forcompanies

inthismarket.

Theincreasing

popularity

ofsmart

home

devices,

includingsmartspeakers

and

home

theater

systems,

isexpected

tocontinue,enablingconsumerstoimprove

theirin-home

entertainment

experiences.

Asaresult,

the

TV,Radio&Multimedia

segment

isboundtoprofitfrom

thisdevelopmentDespite

thechallengingconditions,

establishedtechgiantssuchasSamsung,LG,andSonyare

expected

tomaintaintheirdominance

inthemarket

due

totheirstrong

brandrecognition

andproduct

offeringsacross

various

audioandvideodevices,

includingsmart

TVs

andsmart

speakers.

Nonetheless,

smaller

playerssuchasRoku,

Sonos,

and

Vizio

with

innovativeproducts

andafocuson

nichemarkets

may

alsowitness

growth.Thelong-term

outlook

fortheTV,Radio

&Multimedia

segment

ispromising,with5Sources:Market

Insights

2023Audio-visual

devices

like

TVs,

radios,

cameras,

and

speakers

integrate

cutting-edge

technology,

with

a

surge

in

demand

for

smart

speakers

and

TVsOverview:

Market

DefinitionMarket

definitionDefinition:Radios:

Thiscategory

encompasses

traditionalradios

aswell

asinternet

radios,which

offer

access

to

digitalandonlinecontent.TheTV,Radio&Multimedia

segment

covers

awide

rangeof

electronic

productsthatare

usedtoplay,

record,

and

manipulatesoundandimages,

suchastelevisions,

radios,

digital

cameras,

speakers,

and

headphones.

Thetechnologyused

inthesedevices

continuestoadvance,includinginnovationsinhigh-resolution

displays,advanced

audiotechnologies,

and

AI-powered

smart

homesystems.

There

isalsoanincreasing

tendency

towards

integrationandwirelessandmobile

technologies.

Thedemand

formulti-functional

devices,

suchassmartspeakers

with

voice

control

and

smart

TVswith

built-instreaming

services,continuestorise.DigitalCameras:

Thiscategory

includesdevices

used

to

capturestill

and

videoimages,

includingpoint-and-shoot

cameras,

mirrorless

cameras,

and

DSLRcameras.Speakers:

Thiscategory

encompasses

awide

rangeof

audioplaybackdevices,includingstereo

speakers,

soundbars,andsmart

speakers.Headphones:

Thiscategory

includesdevices

forpersonal

audioplayback,includingwired

andwireless

headphones,

earbuds,and

noise-cancellingheadphones.Structure:TheTV,Radio&

Multimedia

segment

canbe

broken

down

into

severalproductcategories:Televisions:

This

category

includesdevices

fordisplayingvideo

content,includingtraditionaltelevisions,

LCDand

LEDtelevisions

and

smart

TVs.6Sources:Market

Insights

2023TV,

Radio

&

Multimedia

accounted

for

17.86%

of

the

Consumer

Electronicsmarket

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheTV,Radio&Multimedia

market

amountsto

US$190.5bn

in2023.Themarket

isexpected

togrow

annuallyby1.96%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$38,990.0m

in2023).•Televisions•Video

games

consoles

andVRdevicesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$24.80

aregenerated

in

2023.•Radio•Household

applianceswith

built-inradio/TV

capabilities•Speakers

andheadphones•DigitalcamerasInthe

TV,Radio

&Multimedia

market,volume

isexpected

to

amount

to

2.7bnpieces

by2028.

TheTV,Radio&Multimedia

market

isexpected

to

show

avolumegrowth

of

3.4%

in2024.Theaverage

volume

perperson

inthe

TV,Radio

&Multimedia

market

isexpectedtoamountto0.3pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersTV,

Radio

&

Multimedia

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

1.6%from

2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$+1.6%(1)209.9206.2202.2198.6195.1190.59.69.79.4184.79.4181.5180.79.319.825.5178.7177.49.119.325.218.824.78.318.424.48.38.718.024.18.88.817.622.919.918.215.023.519.018.616.921.315.623.255.758.849.752.625.2106.3201833.838.243.746.728.840.1100.92019101.92020100.1202197.397.196.896.696.496.293.82022202320242025202620272028TelevisionsSpeakersDigitalCamerasHeadphonesRadios9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

71.7

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+2.3%(1)82.1+2.3%(1)71.7+2.9%(1)60.653.352.944.9+4.2%(1)+2.0%(1)10.38.13.23.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

37.8

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+2.1%(1)+3.2%(1)42.738.537.831.8+1.0%(1)+2.6%(1)+1.7%(1)8.68.78.27.55.55.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV,

Radio

&

Multimedia

average

revenue

per

capita

is

estimated

to

increase

at

aCAGR(1)

of

0.7%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+0.7%(1)26.21.225.91.225.71.225.41.225.21.224.81.224.41.224.31.124.51.124.01.223.71.12.52.42.42.42.32.32.12.62.12.62.23.27.03.27.33.16.73.16.03.16.43.03.22.52.43.12.83.54.55.13.95.75.314.513.713.613.312.312.712.512.412.312.112.020182019202020212022202320242025202620272028TelevisionsSpeakersDigitalCamerasHeadphonesRadios12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

76.4,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+0.9%(1)80.5+2.9%(1)76.4+1.6%(1)62.957.952.952.6+1.6%(1)+1.9%(1)17.616.07.46.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

119.0,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+0.6%(1)123.3+2.7%(1)111.3+2.7%(1)104.1119.0+1.4%(1)95.188.983.276.4+1.9%(1)29.126.02022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV,

Radio

&

Multimedia

volume

are

estimated

to

increase

at

a

CAGR(1)

of

3.6%from

2018

to

2028Market

Size:

GlobalVolume

inbillionpieces+3.7%(1)2.70.10.32.70.10.32.60.10.32.50.10.32.40.12.30.12.30.10.32.20.12.20.12.00.10.30.40.31.90.10.30.40.30.40.20.40.40.30.40.30.40.40.30.30.30.60.60.60.40.30.50.50.40.20.41.31.31.31.21.21.21.21.11.11.01.020182019202020212022202320242025202620272028HeadphonesSpeakersRadiosTelevisionsDigitalCameras15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

1.1billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+4.2%(1)1.41.1+2.8%(1)+3.9%(1)0.70.6+4.7%(1)0.40.4+7.0%(1)0.30.20.00.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.5billion

pieces,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces+4.8%(1)0.7+3.5%(1)0.50.40.3+3.1%(1)+3.8%(1)+4.9%(1)0.10.10.10.00.00.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023TV,

Radio

&

Multimedia

volume

per

capita

are

estimated

to

increase

from2018to

2028Market

Size:

GlobalVolume

percapita

inpieces0.180.160.140.120.100.080.060.170.160.160.160.160.150.150.060.150.070.140.050.140.050.130.080.050.05

0.070.05

0.070.030.030.050.030.050.030.05

0.060.040.030.040.050.050.030.040.04

0.030.020.030.030.020.030.020.030.020.020.020.020.020.020.010.010.010.0020182019202020212022202320242025202620272028HeadphonesSpeakersRadiosTelevisionsDigitalCameras18Sources:Market

Insights

2023Americas

has

the

biggest

market

in

TV,

Radio

&

Multimedia

volume

per

capita

in2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces0.70.620.610.610.600.570.600.590.590.580.570.60.50.40.30.20.550.540.530.510.510.490.610.510.600.500.580.470.480.280.470.270.460.240.460.260.440.250.410.220.410.240.400.210.290.290.250.180.170.170.170.170.170.170.160.160.1

0.150.150.020182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania19Sources:Market

Insights

2023With

volume

per

capita

of

0.92

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces1.101.071.051.11.00.90.80.70.60.50.40.31.021.000.770.540.990.820.970.770.960.810.920.740.840.720.800.600.790.700.790.560.790.570.780.550.560.490.540.460.530.510.490.400.490.410.580.500.470.540.390.520.380.440.420.410.360.350.340.320.2

0.290.10.290.020182019202020212022202320242025202620272028ChinaGermanyFranceUnitedKingdomUnitedStates20Sources:Market

Insights

2023TV,

Radio

&

Multimedia

price

per

unit

are

estimated

to

decrease

from

2018

to2028Market

Size:

GlobalAveragepriceperunit

inUS$450

420.8408.7410.3400.7390.1189.8388.0189.9383.7190.2379.7190.5375.8190.940035030025020015010050372.2368.5189.2188.7189.5189.8191.194.6191.393.8106.015.7105.5104.2102.6100.799.197.796.595.515.025.4

15.7

25.415.5

25.415.5

25.415.5

25.215.4

25.115.3

25.015.2

24.915.1

24.715.1

24.6

24.5020182019202020212022202320242025202620272028TelevisionsDigitalCamerasSpeakersRadiosHeadphones21Sources:Market

Insights

2023Australia

&

Oceania

has

the

highest

price

in

TV,

Radio

&

Multimedia

marketin2028Market

Size:

Regional

Comparison

(1/2)Averagepriceperunit

inUS$149.8146.415010050141.0129.3139.9127.1138.1128.1137.2130.9136.3129.9135.3128.7134.3127.6133.4124.7132.4122.4140.5136.0107.176.4104.092.896.896.195.494.793.894.093.489.671.143.266.841.765.441.864.138.964.141.962.538.862.941.961.841.960.841.959.841.943.6020182019202020212022202320242025202620272028AfricaAsiaAmericasEuropeAustralia&Oceania22Sources:Market

Insights

2023With

price

per

unit

of

190.9,

Germany

has

the

highest

price

among

the

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagepriceperunit

inUS$250223.8171.1214.5206.5164.0156.2197.1156.9152.8192.8165.3190.9160.1188.9163.3200184.9161.2181.0159.0177.4156.8173.7154.6166.9162.1150

170.4111.5153.8151.7149.5149.7147.7145.8144.0101.5108.1100500103.1102.8102.6102.3102.0101.8100.194.393.584.276.974.574.672.372.770.869.167.666.220182019202020212022202320242025202620272028ChinaUnitedStatesFranceUnitedKingdomGermany23Sources:Market

Insights

2023In

2022,

Samsung

had

the

highest

share

in

TV,

Radio

&

MultimediaFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

TV,

Radio

&

Multimedia

market,

online

revenue

share

reached

33.0%

in2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%32.0%100.0%37.0%100.0%33.0%100.0%33.0%100.0%36.0%100.0%40.0%100.0%41.0%100.0%42.0%24.0%27.0%76.0%201873.0%201968.0%202067.0%202267.0%202363.0%202164.0%202460.0%202559.0%202658.0%2027OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

TV,

Radio

&

Multimedia

market,

mobile

revenue

share

reached

58.0%

in2022FurtherMarket

AnalysisMobile/desktop

split100.0%48.0%100.0%52.0%100.0%55.0%100.0%57.0%100.0%58.0%100.0%60.0%100.0